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Best ecommerce communities include Ecommerce Equation for scaling store owners, Foundr for entrepreneur education, and Female Founder for a female-focused community, and more. In total, we’ve reviewed 15 of the most popular and active ecommerce groups worth joining.
You’ll find information on Slack, Reddit, and ecommerce Discord communities, paid membership communities, masterminds, and in-person events that serve founders at very different stages. The top ecommerce communities below are listed by their use case. In other words, all of them have something good to offer, but the fit depends on your situation.
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What is an ecommerce community?
An ecommerce community, or ecom community, is a group of store owners, marketers, or founders who work in the ecommerce business.
These groups come in the following formats:
- Online communities on Slack, Discord, Facebook, or Reddit
- Paid membership communities
- Invite-only masterminds
- Event-based networks built around conferences and meetups.
Whatever the format, these communities provide practice-based stories on building an excellent customer experience across the entire ecommerce customer lifecycle while avoiding common marketing mistakes.
In other words, joining an ecommerce community helps you with three key problems. You’ll have access to real, hands-on knowledge to help you grow, clear digital marketing statistics to rely on instead of vague guesswork, and the opportunity to build genuine connections.
What are the 15 ecommerce communities to join?
Below are 15 active ecommerce communities, spanning free Reddit and Slack groups, paid memberships, application-only masterminds, and in-person event networks. All information is accurate as of August 2026.
Every entry covers what the community is, who its target members are, what format it uses, how to join, and what members get in return for their time or money.
- Ecommerce Equation, coaching community for scaling store owners
- Foundr, education and community ecosystem for entrepreneurs
- Million Dollar Sellers, application-only community for 7-figure ecommerce founders
- SHE-com, community for women in ecommerce
- Female Founder World, media brand and community for women building consumer brands
- Workspace6, private community for established ecommerce operators
- r/ecommerce, large free Reddit community for online sellers
- eComFuel, vetted forum for 7- and 8-figure store owners
- Shopify Community, official forum for Shopify merchants
- EcomCrew Premium, a membership community built around the EcomCrew podcast
- Chew on This, DTC media brand and events community
- Ecom North, a global community of DTC founders and operators
- League of Originals, membership community for CPG and DTC brand builders
- Merchant Mastery, coaching-led community for Shopify store owners
- Entreprenista, membership community and media network for women founders
Ecommerce Equation, coaching community for scaling store owners
Ecommerce Equation is a community-based growth program founded in 2019 by Jay Wright in Australia that has since expanded to work with 4,000+ founders internationally. This program pairs a private founder community with structured coaching built around understanding the most important aspects of any ecommerce business: traffic, conversion, margins, and scale.
Particularly if you’re already in the ecommerce business, Ecommerce Equation offers a coach-led structure with weekly group meetings and one-on-one support. You can talk with experts, use different business templates, and access a live revenue dashboard that tracks metrics like COGS and contribution margin.
How to join Ecommerce Equation?
Access is paid, and pricing is only available on request, but the membership is open to founders globally.
Why join Ecommerce Equation?
Ecommerce Equation comes with a wide network of 4,000+ ecommerce businesses and provides reliable coaching.
Foundr, education and community ecosystem for entrepreneurs
Foundr started as an Australian magazine interviewing founders like Richard Branson and Arianna Huffington in 2013. Still, today, it’s a full education platform with expert-prepared courses and an exclusive members-only community space. Once a business joins, they get access to the membership site and Foundr mobile app to view courses and connect with other members. Membership is fully online and open worldwide, though the company is Melbourne-based.
This platform is especially well-suited for early- to mid-stage founders who want structured lessons from real practitioners. Plus, Foundr also provides a space to ask for advice or even swap notes with other members.
How to join Foundr?
The Foundr+ membership costs $99/month after a paid 14-day trial, but you can choose to purchase individual courses without committing to the membership.
Why join Foundr?
The membership includes more than 30 courses with community access.
Million Dollar Sellers, application-only community for 7-figure ecommerce founders
Million Dollar Sellers (MDS) is an application-only ecommerce group, specifically built for ecommerce businesses generating at least $1,000,000 in annual revenue. MDS was founded between 2016 and 2017 by Ian Sells and Eugene Khayman, growing into a community of more than 700 members from DTC, Amazon, retail, and TikTok Shop, collectively generating $14B+ in annual revenue.
MDS has a higher entry level than others. However, it offers a global network primarily on Facebook, a mobile app, and local in-person events. MDS community brings together established founders and CEOs to share their knowledge and help founders scale revenue even further.
How to join MDS?
Every applicant goes through a founder-led interview, and P&L ownership is required to qualify; the membership fee is $ 1,995 quarterly or $ 7,497 annually.
Why join MDS?
Access to a private Facebook community, WhatsApp groups, weekly live calls, a member app, and event invitations.
SHE-com, community for women in ecommerce
SHE-com is an Australian-founded community for women running online product brands, now expanding internationally. This project first began with Lisa Jones in 2021, who started providing coaching services. But soon after, this practice grew into a large community with extensive coaching programs and live events like SHE-com LIVE, plus dinner meetups across Australia.
This group is created for female founders and business owners at any stage, from early-stage sellers to those running multi-million-dollar brands.
How to join SHE-com?
Access is paid through coaching program enrollment, and international members are welcome even though most in-person events currently run in Australia.
Why join SHE-com?
Members get access to the private Facebook group and one-on-one coaching, a private community, retreats, and awards recognition.
Female Founder World, media brand and community for women building consumer brands
Female Founder World is a media brand, an iOS mobile app, and a private platform founded by Jasmine Garnsworthy in 2021 to help women launch and scale their businesses. The platform has 4,000+ members, a podcast, video workshops, and a paid membership community with regularly organized live meetups.
But beyond the standard ecommerce support, Female Founder World is all about creating genuine connections over a cup of coffee at a local shop or a Zoom chat to go over pressing issues. Overall, this community is for women building product-based or consumer brands who want peer support.
How to join Female Founder World?
The newsletter is completely free, while the paid “Business Bestie” members get access to the private community and group chats. The $9/month Business Bestie tier includes in-person meetups across the US, UK, and Australia.
Why join Female Founder World?
Female Founder World is a tight-knit community that balances business with genuine peer support.
Workspace6, private community for established ecommerce operators
Workspace6, or W6 for short, is a closed-off, invite-only, dedicated community platform launched in 2022 for ecommerce brands running seven-, eight-, or nine-figure businesses. Since the entry bar is quite high, the platform has noticeably fewer members (just around 1,000), but all of them combined have $13B in annual revenue.
This community is accessible online via Slack and a mobile app, with members spread worldwide and in-person meetups run in cities around the world.
How to join Workspace6?
There’s a $1 30-day trial, but the platform also has a selective application process that requires owners to make at least seven figures a year.
Why join Workspace6?
Members get software discounts, a vetted contractor list, and access to a private Slack community.
r/ecommerce, large free Reddit community for online sellers
r/ecommerce is the largest general ecommerce hub on Reddit, created in 2008, with more than 71,000 entrepreneurs discussing store operations, traffic, fulfillment, and conversion. Best of all, this community is free and open to the public, making it by far the most accessible ecommerce community.
The subreddit is great for sellers at any stage who want quick, candid answers without an application process. Most self-promotion is restricted to dedicated threads, so the value comes from genuine discussion rather than pitches.
How to join r/ecommerce?
The group is free, so you just need a Reddit account to join and post.
Why join r/ecommerce?
r/ecommerce is completely open and includes honest discussions with detailed troubleshooting threads, platform comparisons, and honest takes on tools and tactics.
eComFuel, vetted forum for 7- and 8-figure store owners
eComFuel, previously eCommerceFuel, is a private, paid forum for owners of independent ecommerce businesses doing at least seven figures a year. This community was created by Andrew Youderian in 2013, who launched with around 150 founding members and has grown to more than 1,000 businesses today. Today, it’s still run by Youderian, who also hosts the long-running eComFuel podcast and an in-depth discussion forum.
The community is almost exclusively for store owners who’ve moved past the early stage and want candid input from operators at a similar revenue level. eComFuel is US-based and open to qualifying owners anywhere, though Amazon-only sellers need $2,500,000+ rather than $1,000,000+.
How to join eComFuel?
Membership costs $199/month for 7-figure businesses and $299/month for 8-figure businesses, and you need to own at least 25% of a business doing $1,000,000 or more annually.
Why join eComFuel?
Members get forum access, a review directory covering thousands of software and agency listings, member directory search, and event invitations.
Shopify Community, official forum for Shopify merchants
Shopify Community is Shopify’s own forum, connecting 1,000,000+ merchants, partners, and developers. The community is organized into topic-based boards that cover everything from theme customization to marketing and shipping questions. You can also join the official Shopify Community Discord server with 11,000+ members.
Just like r/ecommerce, Shopify Community is another widely popular and accessible platform for businesses to get together and find the information they need. Think of it as a natural step after opening a Shopify shop.
How to join Shopify Community:
Access is free, and you can join with a Shopify account.
Why join Shopify Community?
The community helps with peer troubleshooting, official Shopify staff replies on some threads, and a large archive of previously answered questions.
EcomCrew Premium, a membership community built around the EcomCrew podcast
EcomCrew Premium started way back in 2014, pairing the long-running EcomCrew podcast, hosted by seven-figure store owners Mike Jackness and Dave Bryant, with a paid membership community and course library. Today, EcomCrew covers both Amazon and Shopify selling, with a private Facebook group where members and the hosts trade questions directly.
The community is dedicated to sellers seeking mentorship-style access to experienced business owners and operators, rather than a purely peer-to-peer forum. EcomCrew is run from San Diego and Vancouver, open to members anywhere, but enrollment opens only in quarterly windows.
How to join EcomCrew Premium?
You need to sign up through the EcomCrew Premium page to view the pricing, and membership plans are billed either quarterly or annually.
Why join EcomCrew Premium?
A library of full-length ecommerce courses, monthly expert webinars, and direct email support from the hosts.
Chew on This, DTC media brand and events community
Chew on This is a direct-to-consumer (DTC) media brand and community started by Ron Shah and Ash Melwani, co-founders of the supplement brand Obvi. The community was founded in 2019 and combines a podcast, a newsletter, and in-person founder networking events in cities including New York and Los Angeles.
It’s an ecommerce community that best fits DTC and CPG founders who want open owner-to-owner content and a way to meet other brand builders in person.
How to join Chew on This?
The newsletter and podcast are free, and event invitations are typically shared through the newsletter and social channels.
Why join Chew on This?
Free access to the newsletter and podcast, plus invitations to founder-only events and dinners.
Ecom North, a global community of DTC founders and operators
Ecom North started in Toronto in 2024 by commerce experts Aditya Gullia, Nicasio Co III, and Sharif Virani, growing into a global community for DTC founders, running major meetings in cities including Toronto, Singapore, Los Angeles, and Melbourne. Together with its conferences, Ecom North also runs a year-round membership called the Collective for peer connections between events.
Similar to Chew on This, Ecom North is focused on DTC founders, Amazon sellers, and TikTok Shop sellers who want a mix of live events and an ongoing community, rather than an online-only forum.
How to join Ecom North?
Pricing is available after sign-up, and every application is reviewed carefully to maintain the community’s values and focus.
Why join Ecom North?
Members get access to the Collective community, Ecom North’s private Slack space, event tickets, and direct connections to founders doing $1,000,000 or more in revenue.
League of Originals, membership community for CPG and DTC brand builders
League of Originals is a membership platform for founders of fast-growing Consumer Packaged Goods (CPG) and DTC brands, founded by Karolina Swietoniowska in 2022 in Los Angeles, United States. The community consists mostly of fashion, wellness, beauty, home goods, and food and beverage brands that share knowledge and meet up in different cities.
The community fits brand builders who want mentorship access alongside peer connection, since members can book paid time directly with mentors through the platform. League of Originals also runs live events across four US cities, anchored by the annual LA Summit.
How to join League of Originals?
You can view pricing after signing up for the platform, which doesn’t have any particular application requirements
Why join League of Originals?
Members-only ecommerce content via Circle, plus event access and a private Slack channel
Merchant Mastery, coaching-led community for Shopify store owners
Merchant Mastery is a training and coaching company built for Shopify merchants, founded in 2017 by Scott Cunningham and Simon Trafford. The entire community includes courses that detail how to lay down offers, increase conversion, and run paid ads with a high ROI.
This community gives Shopify store owners a step-by-step curriculum backed by weekly coaching calls, rather than an open discussion forum. Merchant Mastery helps starting brands establish their businesses; coaching is delivered online to store owners worldwide with bootcamps run across North America.
How to join Merchant Mastery?
Every course and bundle is priced differently, so costs depend on what course you need and your available budget.
Why join Merchant Mastery?
Merchant Mastery has a dedicated Facebook group, course modules, community-board Q&A with coaches and other merchants, and access to graduate-level coaching.
Entreprenista, membership community and media network for women founders
Entreprenista is a membership community and media brand designed for women founders. This women-led initiative was started in 2018 by Stephanie Cartin and Courtney Spritzer. The Entreprenista community is built around the Entreprenista League, which has 4,000+ members and a podcast network covering key ecommerce topics.
Moreover, the Entreprenista community also organizes an annual Founders Weekend retreat and the Entreprenista 100 Awards recognizing women-led businesses. Entreprenista is the strongest coast-to-coast in the US, with members across Europe and Australia.
How to join Entreprenista?
Membership is paid. The Lifetime Access Membership retails at $1,497 USD, payable in full or via a payment plan.
Why join Entreprenista?
Members can join a Facebook group and are included in a private Circle community platform with access to weekly live events, expert office hours, and discounts on select business tools.
All 15 ecommerce communities at a glance
| Community | Best for | Format | Pricing | Entry requirements |
|---|---|---|---|---|
| Ecommerce Equation | Scaling store owners | Coaching, private community | Paid, on request | None |
| Foundr | Early- to mid-stage founders | Courses, membership community | $99/month | None |
| Million Dollar Sellers (MDS) | Established 7-figure+ founders/CEOs | Facebook, app, in-person events | $1,995 quarterly or $7,497 annually | Founder-led interview, $1,000,000+ annual revenue, P&L ownership |
| SHE-com | Women in ecommerce, any stage | Coaching, Facebook group, live events | Paid via coaching enrollment | None (international members welcome) |
| Female Founder World | Women building product/consumer brands | Newsletter, paid | Free newsletter; paid tier for community access | None |
| Workspace6 (W6) | Established 7–9 figure operators | Slack, app, in-person meetups | $1 for 30-day trial, then paid | 7-figure+ revenue, selective application |
| r/ecommerce | Sellers at any stage wanting quick answers | Reddit forum | Free | Reddit account only |
| eComFuel | 7- and 8-figure store owners | Private forum, podcast | $199/month (7-figure) or $299/month (8-figure) | 25%+ ownership, $1,000,000+ annual revenue |
| Shopify Community | Shopify merchants of any size | Forum, Discord | Free | Shopify account |
| EcomCrew Premium | Amazon & Shopify sellers wanting mentorship | Facebook group, courses | Paid, quarterly/annual billing | None |
| Chew on This | DTC/CPG founders | Newsletter, podcast, in-person events | Free (newsletter/podcast); events by invite | None |
| Ecom North | DTC founders, Amazon & TikTok Shop sellers | Slack, conferences, membership | Available after sign-up | Application reviewed, targets $1,000,000+ founders |
| League of Originals | CPG/DTC brand builders | Slack, mentorship, events | Available after sign-up | None |
| Merchant Mastery | Shopify store owners (early-stage friendly) | Courses, coaching calls, Facebook group | Varies by course/bundle | None |
| Entreprenista | Women founders | Facebook, Circle community, podcast | Paid | None |
How to choose the right ecommerce community?
Match the community to your revenue stage first, then check activity levels and format fit before you pay for anything. Some communities focus on helping starting businesses, while others offer exclusive memberships to established brands who make a significant annual profit.
This can already be a major differentiator in deciding which community to join, but it’s not enough to find the best community for you.
Here are a few other things worth considering:
- Format fit: Decide whether you want a more hands-off involvement via ecommerce Slack communities or live events and structured coaching with dedicated video calls
- Who else is in the room: Check if the community has a similar profile to your business. Asking other starting businesses how to build a lasting ecommerce email marketing strategy might not be as beneficial as consulting with more experienced businesses
- Time commitment: Be honest about how much time you can give a community each week before you commit to a paid membership to avoid overpaying for something you can’t fully benefit from
- Free versus paid: Even if you’re operating a larger business, consider the free options first to get a better idea of how these communities function before investing in paid memberships
- Activity check: Check posts, events, or new content from the last few months before paying for anything
Finally, once you’ve picked one, join it properly. Introduce yourself, be open, ask real questions like how to best approach new customer acquisition, and contribute to the community of your choice. The brands behind the best ecommerce websites got there the same way. They stayed consistent and acted on shared experience.
Put what you learn into practice
The best ecommerce community for you can help clear troublesome obstacles and issues that otherwise would take much longer to deal with alone. Additionally, learning from someone more experienced can significantly shorten your market entry to get your business up and running sooner.
When you do get your business set up, or improve it, the next thing is to design a sustainable growth plan. That’s where Omnisend comes in.
Our all-in-one email and SMS marketing tools are designed to fit into any business workflow. Use your newly acquired knowledge to set up targeted automation flows to grow your email lists and scale your business.
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