10 best inbound marketing tools for 2025

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Inbound marketing tools can make or break your strategy — helping you attract, engage, and convert the right audience. But with countless options on the market, separating the must-haves from the noise can feel overwhelming.

To make your search easier, we’ve rounded up the best inbound marketing tools for 2025. Whether you need an all-in-one platform or a specialized solution, this list covers both free and paid options to help you find the right fit for your business.

What is inbound marketing?

Inbound marketing is a customer-centric approach focusing on attracting, engaging, and delighting potential customers through valuable content and experiences.

Unlike other marketing strategies, which rely on interruptive methods like cold calls or mass advertising, inbound marketing earns the audience’s attention by addressing their needs and solving their pain points.

The methodology unfolds through three key stages:

• Attract: Draw in your ideal audience by sharing valuable insights and engaging in meaningful conversations. This stage is about positioning yourself as a trusted advisor in your field and creating content that resonates with your target market’s needs, interests, and challenges.
• Engage: Once you’ve captured the audience’s attention, focus on offering solutions that directly address their specific challenges and aspirations. Create personalized experiences demonstrating your understanding of their unique pain points and your ability to solve them.
• Delight: Move beyond the traditional customer-vendor relationship by providing ongoing support and empowerment. Ensure that customers achieve their desired outcomes with your product or service and feel genuinely supported throughout their journey. This will lead to satisfied customers who become long-term advocates of your brand.

Key features to look for in inbound marketing tools

The right tools for inbound marketing enable you to streamline operations and personalize engagement. Here’s a detailed look at the features to consider:

1. Automation 

The best inbound marketing programs set up complex, behavior-triggered campaigns that respond intelligently to user actions. For instance, Omnisend allows you to leverage segmentation and trigger-based messages for email automation, sending personalized offers based on user behaviors like cart abandonment or browsing history.

2. Lead generation 

An inbound marketing platform should provide tools like customizable form builders to capture interest, A/B testing capabilities to optimize landing pages, and intelligent lead scoring that evolves based on user behavior patterns. These features create a system that attracts leads and nurtures them effectively through your sales pipeline.

3. Analytics and reporting 

The best inbound marketing software must provide actionable insights rather than raw data. Look for tools that offer attribution modeling to understand which channels drive the most valuable conversions, cohort analysis to track user behavior over time, and predictive analytics to forecast trends and optimize campaign timing.

4. Personalization

Choose an inbound marketing platform that leverages explicit and implicit data to create individualized experiences. This means going beyond basic name insertion to include behavioral targeting, content recommendations based on past interactions, and dynamic content adaptation based on user segments and engagement patterns.

5. Integration capabilities 

The tool should offer native integrations with popular platforms and advanced API access for custom connections. This ensures your marketing stack works as a cohesive unit, sharing data and insights across all customer journey touchpoints. 

Top 10 inbound marketing tools for 2025

Let’s discuss the top inbound marketing tools for 2025. We’ve detailed their standout features, pros and cons, pricing, and recommended users to help you make an informed decision.

1. Omnisend

Omnisend is an omnichannel marketing automation platform that works as an excellent inbound marketing tool tailored for ecommerce businesses. It integrates seamlessly with 130+ apps and offers advanced automation and segmentation that help drive sales and increase customer engagement. It has pre-built templates for welcome series and post-purchase campaigns.

Key features

• Email automation: Get pre-built workflows and a drag-and-drop automation editor to send emails based on customer behavior
• Segmentation: Segment your audience with Omnisend’s intuitive, ecommerce-tailored segmentation based on purchase history, average order value, and more
• Integrations: Seamlessly integrates with major ecommerce tools like Shopify, BigCommerce, and WooCommerce
• Multichannel marketing: Supports email, SMS, push notifications, and more
• Audience management features: Get access to newsletter signup forms, popups, embedded forms, and built-in forms

Pros

• Excellent for ecommerce businesses who need advanced automation capabilities for email and SMS
• Offers detailed analytics with campaign and automation reports and builds message reports
• Intuitive drag-and-drop editor for designing emails

Cons

• Non-ecommerce businesses may find some features unnecessary

Pricing

• Free plan: $0 for up to 500 emails and 250 contacts
• Standard plan: $16/month (or $11.20/month when paying three months upfront) with a one-time gift of $1 in SMS credits
• Pro plan: $59/month (or $41.30/month when paying three months upfront) with $59 in bonus SMS credits each month, equal to the price of your monthly plan

Best for

Ecommerce businesses looking to enhance their email and SMS marketing with automation.

2. HubSpot

Centralize your marketing, sales, and customer service with HubSpot. This all-in-one platform integrates marketing solutions — email, CRM, and analytics — for a seamless user experience. With its Marketing, Sales, and Service Hubs, HubSpot helps you efficiently manage lead generation and customer retention.

Key features

• CRM database: Store up to one million contacts with no time limits, including customer details, interaction history, and lead sources, all in one centralized database
• Customized dashboard: Analyze your sales pipeline, monitor deal stages, and track performance through a single, visually intuitive interface
• Task management: Effortlessly schedule, align, and track tasks while creating reminders for deadlines to streamline workflows and stay organized
• Gmail and Outlook integrations: Access CRM data directly in your inbox, log emails, track interactions, and get real-time notifications for email opens and clicks

Pros

• Over 1,700 apps in the HubSpot app marketplace
• Extensive educational resources 

Cons

• Pricing can be high for small businesses
• Limited features on the free plan

Pricing

HubSpot offers free tools and comes with four paid plans:

• Marketing Hub Starter: $20/month for 1,000 contacts
• Starter Customer Platform: $20/month for 1,000 contacts
• Marketing Hub Professional: $890/month for 2,000 contacts
• Marketing Hub Enterprise: $3,600/month for 10,000 contacts

Best for

Businesses looking for a comprehensive marketing solution with email, CRM, and automation capabilities.

3. CoSchedule

CoSchedule simplifies marketing project management with a unified calendar for content, social media, and email marketing campaigns. It’s useful for teams looking to streamline their planning and execution processes. With real-time collaboration and task automation features, CoSchedule keeps everyone on the same page, ensuring deadlines are met without unnecessary chaos.

Key features

• Editorial calendar: Centralizes all content planning, offering a clear overview of tasks, deadlines, and schedules
• Social media scheduling: Allows for efficient scheduling and management of posts across multiple social platforms from a single dashboard
• SEO optimization tools: Provides tools to enhance search rankings and improve online visibility
• Workflow and task management: Facilitates team collaboration with task assignments and workflow tracking to ensure smooth project execution

Pros

• Great for team coordination
• Streamlines campaign planning

Cons

• Limited analytics in lower-tier plans

Pricing

• Free Calendar: $0
• Social Calendar: $19/month
• Agency Calendar: $49/month
• Content Calendar: Custom
• Marketing Suite: Custom

Best for

Marketing teams focused on streamlining content and social planning.

4. Zapier

Zapier is another excellent addition to our list of inbound marketing tools. It connects apps and automates workflows, saving time and reducing manual tasks. Zapier’s ability to eliminate repetitive processes ensures teams can focus on higher-value tasks. 

Key features

• Zap templates: Pre-built workflows that allow you to quickly set up automation without starting from scratch
• Multi-step zaps: Create complex workflows involving multiple steps and actions for more powerful automation
• Filters and paths: Ensure workflows only run under specific conditions and use branching logic for dynamic automation
• Webhooks: Send or receive data from any service, providing greater flexibility in connecting tools

Pros

• No coding required
• Supports a wide range of applications

Cons

• It can get expensive for advanced features

Pricing

• Free: $0
• Professional: $29.99/month
• Team: $103.50/month
• Enterprise: Custom

Best for

Businesses looking to integrate multiple apps and automate processes.

5. Hootsuite

Hootsuite is a superb example of an inbound marketing tool that simplifies content scheduling and performance tracking. It offers a centralized dashboard for managing multiple accounts across different platforms. 

With built-in analytics, Hootsuite helps businesses understand audience engagement and refine their strategies. Its social listening tools are especially valuable for brands looking to stay ahead of trends and maintain a competitive edge.

Key features

• Post scheduling: Schedule posts across various social networks and optimize publishing times with automatic scheduling
• Streams: Monitor mentions, keywords, hashtags, and social media activity in real-time from a single dashboard
• Analytics: Access detailed reports on metrics like engagement, followers, and clicks, with options for advanced sentiment analysis and scheduled reports
• Assignments: Assign tasks to team members and integrate with tools like Slack or Asana for streamlined collaboration

Pros

• Supports multiple social platforms
• Easy-to-use dashboard

Cons

• Reporting tools are limited in basic plans

Pricing

• Professional: $149/month
• Team: $399/month
• Enterprise: Custom

Best for

Social media managers and businesses with a heavy social presence.

6. Canva

Canva is another noteworthy addition to our inbound marketing tools list, perfect for creating stunning visuals, even for non-designers. With its intuitive tools, customizable templates, and collaboration features, Canva is ideal for individuals and teams. 

Key features

• Design templates: Access over 610,000 customizable templates to create posters, social media posts, brochures, and more with ease
• Photo editing: Enhance images using cropping, blurring, saturation, filters, and contrast for polished, attention-grabbing designs
• Collaboration: Canva for Teams allows multiple users to collaborate on designs in real-time, provide feedback, and maintain consistent branding
• Brand kit: Organize brand assets like logos, fonts, and color palettes in one place to ensure cohesive designs across projects

Pros

• Easy for beginners
• Affordable compared to professional design tools

Cons

• Limited advanced features for experienced designers

Pricing

• Canva free: $0 for one person
• Canva Pro: $15/month for one person
• Canva Teams: $10/month/person for a minimum of three people

Best for

Teams needing quick, professional designs for marketing campaigns.

7. Pardot (by Salesforce)

Built on Salesforce’s infrastructure, Pardot offers seamless integration with the CRM, providing a complete view of the customer journey. Its automation features are tailored for businesses with long sales cycles, helping them maintain engagement with prospects over time.

With detailed email marketing ROI reporting, Pardot allows teams to measure the impact of their efforts effectively.

Key features

• A holistic view of cross-channel journeys: Gain insights into customer behavior across platforms to create seamless and engaging experiences
• Lead generation and management: Use tools like intuitive landing pages, forms, and campaigns to capture and prioritize leads effectively
• Email marketing: Create personalized email campaigns with an intuitive editor, A/B testing, and automation based on prospect activity
• ROI reporting: Use predictive analytics to evaluate marketing campaign performance and connect efforts back to ROI

Pros

• Detailed analytics and reporting
• Deep integration with Salesforce

Cons

• Expensive for small businesses

Pricing

• Growth: $1,250/month
• Plus: $2,500/month
• Advanced: $4,000/month

Best for

Medium to large B2B companies using Salesforce.

8. Wistia

In our lineup of inbound marketing tools, Wistia is a video marketing platform that helps businesses create and share branded video content. Its ad-free hosting and advanced video analytics stand out, allowing marketers to track viewer behavior and engagement. 

Key features

• Video hosting and management: Host videos without intrusive ads, customize the player with your logo and colors, and optimize videos for search engines with built-in SEO tools
• Lead generation and marketing: Embed forms directly into videos, add calls to action, and use A/B testing to improve video performance and conversions
• Video analytics: Use heatmaps, play rates, and audience demographics to gain insights into viewer behavior and fine-tune your content

Pros

• Excellent for building video funnels
• High-quality analytics

Cons

• Limited editing tools compared to competitors

Pricing

• Free: $0
• Plus: $24/month
• Pro: $99/month
• Advanced: $399/month

Best for

Businesses focusing on video marketing strategies.

9. Leadpages

Leadpages are included in our list of inbound marketing tools because it helps businesses easily create high-converting landing pages. Its drag-and-drop builder and extensive template library make it accessible to users without coding experience.

The platform is optimized for lead generation, offering features like popups, alert bars, and integration with email marketing software. 

Key features

• Drag-and-drop builder: Customize landing pages effortlessly with intuitive design tools, widgets, and SEO settings, though it may lack precision for advanced edits
• Templates: Access over 200 mobile-responsive templates, available in standard and drag-and-drop formats, to create pages quickly and effectively
• Alert bars and popups: Add non-intrusive alert bars and conversion-focused popups (Leadboxes) to capture leads and encourage user engagement
• Website integrations: Connect your pages with over 40 tools, including CRM, email marketing, analytics, and payment systems, for a seamless workflow

Pros

• Great for beginners
• Affordable pricing

Cons

• Limited design flexibility in templates

Pricing

• Standard: $49/month
• Pro: $99/month
• Conversion: $697/month

Best for

Small businesses and entrepreneurs focused on lead generation.

10. BuzzSumo

Our list of inbound marketing tools wouldn’t be complete without BuzzSumo. BuzzSumo is a content research, discovery, and monitoring tool that helps marketers identify trending topics and optimize content strategies.

BuzzSumo keeps an eye on your competitors, brand mentions, and industry trends so you don’t ever miss an important update.

Key features

• Content discovery: Find trending topics and high-performing content across multiple platforms using keywords and filters
• Content curation: Set up live alerts for topics, competitors, or authors, and share curated content directly or schedule it via integrations like Buffer
• Competitive analysis: Analyze competitors’ top-performing content, social media shares, and active platforms to refine your strategies
• Brand monitoring: Track mentions of your business or keywords to manage your reputation and respond to feedback promptly

Pros

• Excellent for content ideation
• Simplifies competitive analysis

Cons

• Pricing can be high for small businesses

Pricing

• Content Creation: $199/month
• PR & Comms: $299/month
• Suite: $499/month
• Enterprise: $999/month

Best for

Content marketers and agencies looking for data-driven strategies.

How to choose the best inbound marketing tool

Whether you aim to increase targeted traffic to your website or execute a full-funnel inbound marketing strategy, it makes no difference. To make an impact, you require inbound marketing tools. Here are some tips:

• Assess your business size and industry: Choose tools that suit your business size and niche, focusing on affordability and simplicity for small businesses or advanced features like analytics for larger enterprises
• Define your goals: Clear goals help you choose tools that directly support your strategy and avoid unnecessary features
• Set a budget: Inbound marketing tools range in cost, so select one that balances affordability with scalability and critical features for long-term growth
• Evaluate ease of use: Opt for tools with intuitive interfaces, drag-and-drop editors, and strong customer support for quicker adoption and issue resolution
• Check for scalability: Pick platforms that grow with your business, offering advanced features or higher-tier plans when needed

Best practices for implementing inbound marketing tools

To maximize the impact of your inbound marketing tools and ensure they deliver tangible results, consider these best practices:

1. Set clear goals

Define what success looks like for your campaigns. Clear, measurable objectives provide a roadmap for your team and allow you to track progress. Ensure your goals align with broader business objectives to create synergy across departments.

2. Integrate with workflows

Inbound marketing tools are most effective when they fit seamlessly into your team’s daily operations. Evaluate how the tool connects with existing platforms, such as CRMs, ecommerce systems, or social media management tools. 

Streamlined integration reduces manual tasks, improves team productivity, and ensures all departments work harmoniously using shared data.

3. Train your team

Provide comprehensive training tailored to your team’s specific roles. Emphasize the tool’s features and best practices for their use. 

Create a resource hub or onboarding guide for new team members to accelerate adoption and minimize friction during implementation.

4. Track performance

Leverage the tool’s analytics capabilities to monitor key performance indicators (KPIs) that matter most to your business. This might include metrics like email open rates, website traffic sources, lead conversions, or customer acquisition costs. Regularly review reports to identify patterns, successes, and areas requiring attention.

5. Continuously optimize

Experiment with different approaches, such as adjusting email subject lines, testing call to action (CTA) placements, or refining audience segmentation. Stay updated on the tool’s new features and industry trends to maintain a competitive edge and adapt to evolving customer behaviors.

Conclusion

Inbound marketing tools are the backbone of successful digital strategies in 2025. Review your current inbound marketing process and identify areas that need improvement for a better marketing strategy. 

You may be attracting many visitors to your website but struggling to convert them into customers. Understanding your needs will help you select the right tools to boost conversions. Feel free to try different inbound marketing tools to find one that works for you and your budget.

Each option has unique features that assist with various aspects of your marketing.

Take the next step in transforming your marketing strategy with Omnisend. With its powerful features and an intuitive interface, Omnisend can help you build lasting customer relationships and achieve your business goals.