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Drive sales on autopilot with ecommerce-focused features
Making sure you have the best ecommerce tools is key to running a successful online store. Just relying on great products is no longer enough.
In order to maximize sales, you need the best ecommerce tool at your disposal to reach the audience, showcase your products, and manage the revenue.
However, with so many tools having an extensive set of features, how do you identify and select the ones that will truly streamline your ecommerce business needs?
To make it easier for you to choose, we curated a list of 25+ of the best tools for ecommerce available in 2024. This includes ecommerce store platforms, marketing, website optimization, and powerful analytics and reporting tools.
Read on to know how they can solve your current challenges and set you up for long-term success.
Streamline your ecommerce marketing efforts to drive sales across multiple channels
For more information, use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
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So what are some of the best tools for ecommerce stores that serious retailers need to grow their business? Let’s find out.
Ecommerce store platforms
Having the right ecommerce tool to build, customize, and operate your online store has the potential to fuel continuous growth. To select the best, we tested several ecommerce store platforms and evaluated them for their ease of use, feature set, pricing, design options, and customer support.
The list of 25 tools here has different options suitable for various business needs and skill levels:
Most retailers are looking for sheer out-of-the-box functionality and ease of use which the best ecommerce tools are capable of offering. And when it comes to ecommerce tools, it’s hard to beat Shopify. It lets you create your website, integrate multiple apps, and provides access to shopping cart software and a host of other features.
With Shopify, you can sell your products not only in your store but also across various channels. This includes mediums like social media and online marketplaces like Amazon.
The tool doesn’t require much technical expertise to set up. It offers 100+ templates to help get you started and is also incredibly scalable. There are apps and plugins to cover just about every need, including SEO and security features.
From its online store builder to its many seamless integrations with advanced ecommerce marketing tools, Shopify checks all the boxes for the best ecommerce automation tool. You can set up abandoned cart emails for better checkout rates and automated security features through additional apps to keep your online store secure.
Shopify stores, with the help of a developer, can be customized with unique design solutions.
Key features
Has a Shopify app store with 8000+ app integrations
Supports multiple payment gateways and currencies
Allows you to control the shipping experience
Supports dropshipping
Offers product and inventory management tools
Pros
Ideal for scaling both small and large ecommerce businesses
Numerous applications and third-party plugins boost its functionality
Has flexible themes and functional designs, both paid and free
Extensive options for payment gateways
Cons
Fewer built-in features, resulting in over-reliance on third-party applications
Unlike Shopify, WooCommerce isn’t a standalone platform. It’s a WordPress ecommerce plugin. It’s one of the most popular and best tools for ecommerce available in the market.
If you already have a WordPress website and are comfortable using it, you can add ecommerce compatibility by downloading the WooCommerce plugin.
You’ll be able to sell products, offer subscriptions, and perform any other ecommerce-related tasks with WooCommerce’s extensions and integrations. This is what makes it the perfect way to monetize your website, whether you run a small or medium-sized business.
Besides, it’s among the best ecommerce tools and is easy to use and customizable. Also, since it’s an open-source software, you can easily tailor your online store to your audience’s needs.
Cost-effective if you already have a WordPress site
A wide range of themes and layouts
Highly customizable due to its open-source nature
Offers unlimited scalability
Cons
Exclusive to WordPress users
Customer service is limited to help desk options
Usability
Easy to use
Tool level
Intermediate/Advanced
Pricing
Free
WooCommerce is a free WordPress plugin. You’ll only incur costs related to building a WordPress website if you don’t have one already, for example, hosting.
Like Shopify, BigCommerce is another full-service ecommerce platform that comes loaded with features. These include a highly customizable website, SEO and analytics optimization, numerous payment gateways, inventory management, and more.
BigCommerce has several years of experience to draw upon. It comes with a website builder. If you want to create your website designs, there are easy-to-follow tutorials for both beginners and tech-savvy developers. BigCommerce also offers integrations with several tools, including some of the best AI tools for ecommerce.
If you’re looking for top-notch security, lightning-fast loading speeds, and 24/7 customer service, this tool is a good option.
It offers tutorials and other great customer support resources on its site. You can also reach the team by email, phone, or live chat if you need more help.
Key features
Multichannel selling for sites like Amazon, Facebook, and eBay
Customizable layouts and designs
WordPress integration
A customizable checkout tool
Effective page builder and visual editors
Site mobile optimization for on-the-go shoppers
Pros
Numerous customer support options
Offers many visually appealing themes and customizable designs
Wix is more than just a website builder. Just like Shopify and BigCommerce, it’s an all-in-one ecommerce tool that lets you build your online store, sell products, create a blog, and grow your business.
Wix is a beginner-friendly tool that’s cheaper than most. Its drag-and-drop website builder interface makes it easy for small business owners to design functional ecommerce stores without coding experience.
This tool comes with over 900 customizable templates that enable you to tailor your online store to your specific needs. It also enables retailers to advance their website’s functionality by integrating with other third-party tools and marketing apps.
A Wix website is secure as it comes with a free SSL certificate. It’s also PCI compliant, making sure that all your customers’ transactions are secure.
Key features
Omnichannel marketing support with multiple social media integrations
Customizable themes for unique web pages
Website design tools
Blogging tools to boost content marketing campaigns
Email marketing suite, making it one of the best email tools for ecommerce
900+ free website design templates
AI features for customization
Pros
Easy-to-use drag-and-drop website-building tools
Free domain name for the first year with the annual plan
User-friendly mobile application
Cons
You’ll need third-party applications for more advanced functions
Customily is a product personalization app that helps online stores create and sell personalized products. With Customily, stores can add a variety of customization options to their products, including text, images, vectors, and maps.
Besides its wide range of personalization tools, Customily also provides a live preview that allows customers to visualize the final product before making the purchase. It also prints files for the merchant to automate the fulfillment process.
Stores can also offer personalized products, creating unique and memorable shopping experiences. As a result, this boosts conversion rates and reduces returns.
Key features
Unlimited options: texts, fonts, colors, textures, images, street maps, star maps, cartoons, and dall-e image generator
Clipart collections and full design templates ready to apply and sell for free
Export ready-to-print, engraved, or laser-cut files without extra manual work
Connect with different print-on-demand providers to automate fulfillment
Design Studio for product personalization and preview
Multi-platform integration
Pros
Offers integration with print-on-demand services to streamline order fulfillment
Promotes engagement through its social sharing features
Cons
Limited customization options for advanced users with unique product options
Usability
Moderately easy to use
Tool level
Intermediate/Advanced
Pricing
$49/month + transaction fee for every product sold, 9-day free trial
Shift4Shop, formerly 3DCart, is one of the best ecommerce tools, with its all-in-one platform and many useful features. With its drag-and-drop interface, you can build your online store even if you’re a beginner!
Other features include social media integration capabilities, inventory management tools, email tools, and an SSL certificate. It also comes with a GDPR toolkit for businesses that sell products to Europe.
Just like Shopify, if you use Shift4Shop’s credit card processor, your transactions will be free.
Unlike most ecommerce tools, the tool comes with a pre-built customer relationship management system. You won’t need third-party integration to track customer interactions.
Key features
Integration with Google Accelerated Mobile Pages for mobile optimization
Responsive themes and designs
Option to edit store language
Drag-and-drop website builder
Pros
Mobile-responsive page designs
Easy-to-use page builder
A built-in CRM system
Cons
Minimal personalization options
Only high-end plan users can auto-ship
Usability
Easy to use
Tool level
Intermediate/Advanced
Pricing
Platform fee is $0/month (minimum of $500 processed per month) or $29/month with PayPal
Hostinger is a reputable web hosting provider that also offers an online store builder to build and host your ecommerce store. The builder has an intuitive drag-and-drop interface and designer-made templates to create and publish your online store quickly.
The online store builder takes the pressure off if you’re a beginner or business owner of small to medium-sized companies. It offers features like shopping cart integration, payment gateways, product management tools, and marketing automation.
The builder plan comes with web hosting and a free domain name for an all-in-one solution. Hostinger also provides customer support and reliable hosting that will people raving about your site.
Key features
150+ customizable and responsive template design
Built-in SEO tools
Sell up to 500 products
User dashboard for easy product management and sales campaign tracker
AI writer to write product descriptions and website copy
Built-in logo maker (requires additional costs)
Access to 20+ payment methods
Pros
Competitive pricing plans with excellent value for a range of features
High uptime guarantee and strong security measures
Premium: $2.99/month for a 48-month term, then $7.99/month after renewing Business: $3.99/month for a 48-month term, then $8.99/month after renewing Cloud startup: $7.99/month for a 48-month term, then $19.99/month after renewing
Marketing tools
These tools help you optimize your website for conversions, automate email marketing campaigns, and more.
To identify the best ecommerce tools for marketing, we evaluated the features, user reviews, pricing models, and integrations with popular ecommerce platforms.
Omnisend excels in omnichannel marketing. This means you can seamlessly connect several channels into the same automated workflow.
Rather than managing your email, social, and SMS marketing on different platforms, you can save time by doing it all in one place. However, this omnichannel focus doesn’t mean individual channels are less powerful. Despite the myth that customers find SMS annoying, the reality is that transactional SMS, such as order confirmations, are actually expected. They can even lead to better sales.
Omnisend has powerful email marketing automation functionality, including:
An easy-to-use editor
Numerous ecommerce-specific pre-built templates
Email capture options like landing pages, pop-ups, and lead-generation forms
These features can help you build your email list.
Omnisend has a sophisticated yet easily applicable automation. With its welcome series, cart abandonment workflows, birthday series, and special offer emails, Omnisend stands out among the other best ecommerce automation tools.
Key features
Has both SMS and email marketing capabilities
Reporting and analytics
Lead tracking and management
Automated workflows
Customizable email templates
Push notifications
Easy integration with 130+ ecommerce applications
Pros
User-friendly
Pre-built automation for all your marketing campaign needs
Easily integrates with ecommerce tools like Shopify, WooCommerce, BigCommerce, and Adobe Commerce
Excellent customer support
Free plan with automated email marketing capabilities
Cons
Best-suited for email and SMS marketing, not other types of marketing
Usability
Easy to use
Tool level
Beginner/Intermediate
Pricing
Free: $0/month Standard: From $16/month Pro: From $59/month
Omnisend’s marketing automation tools can help boost traffic and conversions for your ecommerce store
Ahrefs is a fantastic competitor research and SEO tool. It boasts a bigger backlink index than any other tool. With this tool, you can keep watch of your competitor’s SEO strategies, backlinks, keywords, and more.
This is invaluable data for understanding successful ecommerce strategies. While it may lack more in-depth content analysis and link auditing, Ahrefs is a perfect all-rounder for optimizing your website for search.
From your blog content to product descriptions, Ahrefs can optimize your ecommerce store to boost organic website traffic. It will help you create brand awareness and attract, engage, and retain customers using content.
Key features
Detailed keyword research tool
Link building and domain rating
Rank tracker and historical SERP checker
Site explorer with charts and graphical reports
Website audit tool
Competitor analysis
WordPress SEO plugin
Google Data Studio integration capabilities
Pros
Content planning capabilities
Weekly updates on recent ranking keywords
Access to a large backlink database
Detailed analytics and data visualization tool
Cons
No free trial
Mainly an SEO tool, not an all-in-one marketing tool
Buffer allows you to schedule posts and efficiently manage all social accounts from a single dashboard. You can also create appealing visuals with your posts, easily assign tasks to team members, and integrate with other social apps like Zapier, Feedly, and Pocket.
Its clean and intuitive interface makes content creation and sharing a breeze. The tool also provides real-time analytics to help you track the performance of your posts.
The tool is best suited for businesses with smaller social media teams. Its starting packages are cost-effective. The free plan offers 10 scheduled posts per week for up to three social channels.
Key features
Social media analytics
Campaign planning and optimization
Content creation
Social listening
Social media publishing
Content calendar
Content library
Pros
Extremely easy to use
Free plan and 14-day free trial on paid plans
Social media scheduling and publishing capabilities
Mobile application available
Cons
Limited customer support channels
Can be quite pricey if you want to connect multiple channels
Usability
Easy to use
Tool level
Beginner
Pricing
Free: $0/month for three channels Essentials: $6/month for one channel Team: $12/month for one channel Agency: $120/month for 10 channels
11. ReferralCandy for referral and affiliate marketing
Image via ReferralCandy
ReferralCandy is among the best ecommerce tools for referrals. It offers a complete referral program for your business. You can increase your revenue and conversion rates by rewarding your customers for referrals.
With ReferralCandy, you can choose from a range of rewards and incentives. For example, coupons, unique gifts, and cash rewards, which are paid out automatically after each referral.
ReferralCandy is easy to use and doesn’t require any special technical knowledge. It’s an automated tool that lets you quickly gain new customers and keep existing ones via the power of word-of-mouth and customer advocacy.
As this reward system is likely to attract fraudulent activities as well, ReferralCandy comes with an anti-fraud tool to help you retain ROI. Moreover, this tool easily syncs with multiple ecommerce tools, such as Shopify.
12. DataFeedWatch for product feed management — PPC campaigns
Image via DataFeedWatch
DataFeedWatch by Cart.com allows you to advertise your products in up to 2,000+ shopping channels and platforms simultaneously.
The product feed required for PPC campaigns is adjusted and optimized to every channel automatically.
The tool is most popular in the USA, UK, and Scandinavia. However, it operates in over 60 countries at the moment.
With DataFeedWatch, you can check who else is selling your product and for what price. Based on that, some smart algorithms will suggest an optimal price for your product.
This tool is used by online stores, merchants, brands, marketing agencies, and even enterprises to stimulate growth in new channels and territories. So no matter if you’re just starting up or already established, you’ll benefit from this tool.
Key features
Feed management for various channels
Data transformation
Automated updates for product feeds
Multi-channel integration
Custom rules for data transformation
Analytics and reporting features
Connection with 2,000+ ad channels and marketplaces
Pros
Available on different levels, both novice and expert
Improves PPC results, grows conversions, ROAS, and ad relevance
Saves time for you and your team by automating and centralizing all your shops, channels, and feeds in one place
Customer support is fast and helpful, with user reviews showing how this tool has outdone its competitors in this aspect
Cons:
Requires some time to learn the features and use them effectively
If your eyes are on budget-friendly marketing tools, here are some free, powerful tools you can use for ecommerce email marketing:
Process and website optimization
To turn your website visitors into customers, your online store needs to be optimized for both search engines and user experience.
Several website optimization tools are here to help you by streamlining various aspects of ecommerce operations. This includes navigation, checkout processes, and customer engagement.
Given the array of tools out there, we’ve analyzed and narrowed down the best ecommerce tools for website optimization. We selected those that offer robust features and allow easy integration with existing systems.
By laying out each tool’s key features, pros, and cons, you can easily compare the tools and determine which one is for you.
ShipStation makes order fulfillment seamless and accurate. It’s the ideal shipping solution as it integrates with the big ecommerce platforms and marketplaces.
This tool’s major benefit is its time-saving automation features. It imports orders from your ecommerce website and sorts them by priority. You can set different rules for specific orders with all the necessary information pre-filled.
All you need to do is print the shipping label. You won’t have to deal with each one manually. As far as shipping goes, it doesn’t get much easier than this.
Key features
Integration with selling channels and ecommerce platforms
Inventory management tool
Post-purchase branded shipping
Simplified shipping workflows
Order management
Branded tracking pages
Reporting and analytics features
Multi-carrier shipping
Pros
Wide range of plans for all business sizes
Provides a shipping calculator tool
Offers discounted shipping rates through partners like FedEx and DHL
CartHook is one of the best ecommerce tools for actioning shopping cart abandonment. This tool allows you to optimize the post-purchase experience and retarget abandoned carts with precision.
Moreover, this tool automatically captures the email address and items within the abandoned cart when website visitors have surpassed the first checkout stage. If the purchase isn’t finalized within an hour, an automatic abandoned cart email series is triggered, with up to three emails included.
You can create custom sales funnels tailored to your store’s needs. These funnels guide customers through additional offers and can be adjusted based on performance metrics.
Gorgias is an incredibly useful app for delivering outstanding customer service, which is a vital aspect of ecommerce.
This tool centralizes customer support by integrating various communication channels into a single platform.
Gorgias aims to save you valuable time by automatically answering basic customer questions — no more repetitive manual responses. Since it integrates with popular ecommerce platforms, you can access customer order information directly from the support interface.
It offers customizable macros and templates, which help standardize responses and save time. You can also automate certain customer interactions.
Lastly, Gorgias measures the impact your customer service has on your revenue and productivity so you know exactly how well you’re doing.
Key features
Social media listening
Ticket management
Statistics and analysis
Shopify/BigCommerce/Adobe Commerce integration
Centralized social media interactions
100+ integrations
Pros
Best suited for businesses of all sizes
Offers many integration options
Excellent customer support
Cons
Only advanced plans have access to revenue statistics
Usability
Easy to use
Tool level
Intermediate
Pricing
Pricing is based on support ticket volume: Starter: Starts from $10/month for up to 50 support tickets monthly Basic: Starts from $60/month for up to 1050 support tickets monthly Pro: Starts from $360/month for up to 3500 support tickets monthly Advanced: Starts from $900/month for up to 6940 support tickets monthly Enterprise: Custom
Popupsmart is a user-friendly popup builder that empowers you to create popups to achieve your business goals. You can use this tool to grow your email list, increase sales, reduce cart abandonment, and more.
With its intuitive drag-and-drop editor, you can craft popups that drive conversions and captivate users in minutes.
What’s more is that Popupsmart easily integrates into your existing system, so you won’t need to spend time setting it up.
Upon creating a campaign, the Leads and Analytics pages of Popupsmart provide popup views, leads, interaction, and conversion rates.
If you want to increase your sales with engaging popups, you’ll find Popupsmart to be a highly effective ecommerce tool.
Key features
Collect form submissions and new leads
Craft multi-step popups
Build engaging gamification popups like spin-to-win and lottery ball
Customize popups to match your brand’s identity
Include Lottie animations on popups
350+ conversion-optimized designs
Pros
Advanced segmentation options to target the right audience
Smart tags to personalize your campaigns
Customize your autoresponder email
Self-email notifications to keep you informed when someone fills out your popup form
Cons
A/B testing capability isn’t currently available
Pageview limitations of the free plan may fall short for larger businesses
Usability
Fairly easy to use
Tool level
Intermediate/Advanced
Pricing
Free: Up to 5,000 pageviews Basic: Starts from $39/month for up to 50,000 pageviews Advanced: Starts from $69/month for up to 100,000 pageviews Pro: Starts from $99/month for up to 250,000 pageviews Expert: Starts from $159/month for up to 500k pageviews
A better store performance goes with better store volume and revenue. Do you want to optimize your online store in peak selling season?
If your store experiences sluggishness or unresolved bugs, it might be time for an ecommerce migration. LitExtension is a noteworthy service in this field.
LitExtension is a leading shopping cart migration provider. It specializes in transferring stores between different ecommerce platforms like Shopify, WooCommerce, and Magento.
By far, this provider offers the largest range of supported source and target platforms, including all major ecommerce systems with 140+ platforms.
Key features
Automated migration process
Minimal downtime
High accuracy with advanced security
Multithreaded migration
Allows testing the process on a subset of real store data before purchase
Comprehensively transfers products, customers, orders, and more
Ongoing support includes remigrations and updates to migrated stores
Pros
12 years of expertise and industry leadership
300,000+ stores
600+ global partners
Verified customer feedback and success stories from migrations
Free demo allows testing the solution before purchase
Available support via phone, email, and ticketing across all time zones
Competitive pricing for the features and capabilities provided
Cons
Costlier than migrating manually
Migration timeline depends on the volume of stored data to be migrated
Additional integrations or features may need development assistance
Usability
Requires technical skills
Tool level
Advanced
Pricing
Custom pricing. The price changes as per products and customers to be migrated:
Basic migration package: $79 for 100 products & 100 customers All-in-One migration package: $139 for 100 products & 100 customers
Yotpo helps build social proof and trust in your site and products by making it easy for customers to leave reviews.
With 91% of customers reporting that online reviews influence the way they perceive big brands, outsourcing review generation to satisfied customers makes a lot of sense.
Yotpo is one of the best ecommerce tools that specifically addresses the need for user-generated content. It helps marketers find, curate, manage, and respond to all kinds of customer-created content related to your brand.
With easy integrations to popular platforms like Facebook, Google, and Shopify, you’ll be collecting positive reviews in no time. Yotpo’s intuitive algorithm precisely identifies which products to request reviews for at exactly the right time.
Veeqo centralizes the management of your inventory, orders, and shipping across all channels. It brings everything together in one convenient dashboard.
Everything inventory-related is at your fingertips, including purchasing from suppliers, shipping and tracking orders from any channel, managing warehouse operations, and reporting on the entire process with detailed analytics and reporting features.
The tool’s advanced inventory management capabilities enable automatic stock updates across all channels whenever a sale is made.
You can easily buy from your suppliers and generate shipping labels for orders. Also, you can integrate with major accounting platforms like Xero and QuickBooks so you can keep a close eye on your numbers.
Key features
Inventory automation for repetitive tasks
Inventory reports and insights
Warehouse management tools
Inventory movement management
Product management tools
Barcode scanning capabilities
Purchasing tools
Pros
Supports shipping
Has a friendly user interface
Offers multiple functions under a single platform
Multiple customer support options
Integrates with popular shipping platforms
Cons
Lacks a sales processing function
Usability
Easy to use
Tool level
Beginner
Pricing
Free: $0/month Priority: $250/month
Analytics and reporting tools
Reporting and analytics tools are useful for gathering insights and data to make data-driven decisions that can drive sales and growth.
We curated our list of the best ecommerce analytics tools based on several factors. We look into the key features offered, including real-time data tracking, user-friendly dashboards, and integration capabilities. We also considered each tool’s performance reviews and user experience.
Google Analytics is a free tool that allows you to track sessions, page views, users, time on page, bounce rates, conversions, and other visitor behavior on your site.
This powerful tool is a must-have for ecommerce retailers. Don’t worry if you feel overwhelmed by all the information you can access! Google understands this and provides free training so you can quickly master the basics.
You’ll be able to set up reports that run in real-time to help you identify areas for improvement as they arise. You’ll also have access to a wide range of free features that help you better understand your customers.
Key features
Data reporting and visualization
Multichannel funnel analysis
Shopping and checkout funnel analysis
Tag management system
Predictive data analysis
Multiple integration solutions
Pros
Uses statistics and machine learning to help you make marketing decisions
Whatagraph automatically creates visually appealing reports. This tool makes your data easy to understand and perfectly formatted for presentations.
Scheduled reports save time with prompt delivery to your inbox at your preferred time. This puts your marketing performance in a clear light and allows you to act upon it where it counts.
Whatagraph integrates seamlessly with Google Ads and Analytics, major social media platforms, and a range of other ecommerce-specific software. This ensures that all performance data is accessible in one place.
Its customer service is second to none. Consider Whatagraph as a high-end addition to Google Analytics, ideal for agencies and marketing teams.
Key features
Pre-built customizable widgets
Drag-and-drop customizable templates
Automated report delivery
Custom branding and logos
Cross-channel reporting and data blending
Pre-made templates and a smart builder
Data export in CSV or Excel sheets
Integrations with 50+ tools, including CRM, SEO, social media, and other marketing tools
Pros
Easy to personalize reports on the dashboard
Integrates with several platforms for enhanced functionality
Cons
No free plan
Paid plans are more costly compared to other ecommerce tools for analytics
Kissmetrics is one of the best ecommerce tools for providing comprehensive data. You can leverage this data to identify areas for improvement in all aspects of your business.
This tool has a detailed, customized dashboard. It gives you instant access to your most vital metrics while allowing you to visualize your checkout funnel with sales funnel reports.
However, Kissmetrics doesn’t just offer impersonal metrics like bounce rate or time on site. You’ll be able to tie data to a real person and have a complete view of their customer journey across devices.
This helps you make informed business decisions based on actual user behavior, not just numbers. Kissmetrics is all about tracking the defining characteristics of each customer. It believes that customers are real people, not website sessions.
Unlike most ecommerce analytics tools, Hotjar lets you visualize your website interactions using interactive heatmaps. These heatmaps track your visitor’s clicks, scrolls, and other actions. Then, it records these sessions to give you a data-driven understanding of your audience.
With Hotjar, you can monitor website performance, make changes, compare site visits, and generate reports. With this data, you’ll know which changes in your online store have a positive impact on site visits and conversions.
You can also use its pop-over survey tool to gain feedback from site visitors. It’s a comprehensive feedback and visualization tool suitable for all business types.
Key features
Click tracking for all website visits
Website heatmaps with easy-to-follow visualizations
Data insights and analytics
Survey user response tool for feedback collection
Data segmentation
Lead generation and conversion opportunities
Session replays
Mouse movement tracking
Side-by-side analysis and testing
Pros
Ability to record and replay user sessions
Visualization of reports and analytics using heatmaps
Comprehensive reporting and analytics
Cons
Can be difficult to set up
Usability
Requires technical knowledge
Tool level
Intermediate
Pricing
Basic: $0 for up to 35 daily sessions Plus: $39/month for up to 100 daily sessions Business: $99/month from 500 to 270k daily sessions Scale: $213/month from 500 to 270k daily sessions
This ecommerce tool collects your marketing data from various sources. Then, it brings them to your preferred reporting and analytics tool to connect these two platforms seamlessly.
The software was initially developed to provide businesses with access to Google Analytics data. However, it has since developed into a reporting solution that integrates with a variety of analytics tools and engines.
Supermetrics lets you transfer metrics from your marketing platform into your data visualization or business intelligence platform for analysis. It supports the planning and execution of online marketing, online analytics, and social media campaigns.
The end result is improved marketing performance based on data-supported decisions. You’ll also gain deeper insights into your marketing data and significant time and cost savings by doing away with manual copying and pasting.
Key features
Data visualization and presentation
Search engine marketing
Multiple integrations with analytics tools
Data mining
Automated report scheduling
Automated data transfers
Social media reporting
Customizable data pulls and reports
Advanced filtering and segmentation
Pros
Doesn’t require CSV file importing and manual copy/pasting
Integrates with several marketing platforms, including Facebook Ads and LinkedIn Ads
Helps reduce PPC reporting time
Has automated dashboards for performance monitoring and
Zoho Analytics is a business intelligence tool within the Zoho suite that you can integrate into your ecommerce platform.
This self-service data analytics tool allows you to analyze your data, produce spectacular data visualizations, and discover untapped knowledge and insight in a matter of minutes.
For in-depth reporting and analysis, Zoho Analytics enables you to import data from a variety of sources. These include local files, web links, Google Drive, cloud databases, well-known business applications, and more.
This tool also offers a range of reporting options, including charts and tables. These reporting features help you visualize your marketing information and track your performance. Also, you can create reports with so much ease, thanks to Zoho Analytics’ drag-and-drop interface.
The platform supports AI-powered advanced analytics, including predictive analytics, which helps identify trends and patterns in data sources.
Key features
Intuitive data visualization tools
Scheduling option for publishing reports
Drag-and-drop user interface for quick and easy report generation
Self-service data preparation
Data sharing and collaboration
Embedded BI portals
Built-in smart analytical assistant
iOS mobile application for viewing reports on the go
500+ out-of-the-box integrations
Pros
Easily embeds into other platforms, e.g., you can integrate Zoho Analytics to more than one Shopify ecommerce store
Easily scalable as the business grows
Allows users to share reports with their team to foster collaboration
Perform in-depth analysis using powerful pre-built formulas
Cons
Slight learning curve for beginners
Confusing interface due to having so many features
Meltwater is the first media monitoring software on the market. It has specialized in social listening and social media monitoring since 2001.
This is one of the best ecommerce tools that allows you to understand what your audience is talking about — whether it’s your brand, your competitor, or any other industry-related topic. With this, you can gain a massive competitive edge.
It’s a great way to monitor campaigns, spot crises, and measure brand sentiment. Meltwater allows you to do all this and a lot more. Its media monitoring tool offers comprehensive monitoring and analysis across online news, social media, print, broadcast, and podcasts in 240+ languages, making it a truly global tool.
Key features
Extensive social listening and media monitoring capabilities
Scans 500 million daily content pieces across diverse sources
Scans social media, news, podcasts, print, and blogs
Sentiment analysis to get a quick view of how people perceive your brand
Real-time alerts
Easily integrates with other tools and platforms
Supports 240+ languages
Automated regular reporting
AI-powered search and filtering for influencer marketing
Data and API integration
Pros
Outstanding customer service
Offers automated and customizable dashboards
Real-time monitoring of social media and other channels
Assists in crisis management by enabling quick responses to negative consumer sentiment
Provides detailed reports and analytics
Cons
No free trial
Usability
Some functions need technical knowledge
Tool level
Intermediate
Pricing
Custom
Summary
The ecommerce marketplace is constantly evolving. However, with the right tools in your arsenal, you can stay ahead of the curve. The best ecommerce tools we’ve explored in this guide cover a wide range of needs and functions. Whatever challenge comes your way, you can have a tool to help you.
Using different tools tailored to your specific requirements can yield better results, as each tool offers unique features and benefits. For example, choose from the best ecommerce chat tools to improve customer engagement and optimize your sales funnel. Also, opt for analytics tools if you want to gain insights into your business data.
Take the time to assess your specific needs and invest in the tools that align with your business strategy.
Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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