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Ecommerce data drives business decisions for online retailers. Learn about analytics and how to create a growth-focused marketing strategy.
iOS 15 will impact your promo planning. You'll need to consider it as you develop marketing strategies and holiday planning.
Nancy Harhut explains how using behavioral marketing can help you create more effective marketing strategies by appealing to human nature.
Gen Z is the largest generational cohort alive, wielding much spending power. We explore what makes them tick and how to reach them.
Amazon email marketing allows you to reach a wealth of potential buyers. We explore how to capitalize on this with Omnisend & email marketing strategies.
Being an Amazon seller has never been easier, and seller tools make it even easier. We examine the best Amazon seller tools and explore their pros and cons.
Your ideal ecommerce marketing platform can be hard to find. To explore your options, we examine Omnisend vs Listrak and explore who each tool is built for.
Cookieless tracking is now a trend that every marketer needs to use in the future. Here is a detailed guide for cookieless tracking for ecommerce.
Omnisend's new Amazon Advertising integration means Amazon sellers can now track their email marketing campaign performance in their Amazon dashboards.
Who are your VIP customers? No matter what you sell, you have a VIP customer segment. Here's how to identify and keep them long term.
More consumers are seeking brands committed to sustainability. We examine benefits of eco-friendly practices and ways to make your brand more sustainable.
Email marketing experts from Litmus and Common Thread Collective talk iOS 15 updates, pivots, opportunities, and even more privacy changes in the future.
The new iOS 15 updates will impact email marketing as users will be able to stop open tracking. Find out what you can do to adapt to them now.