30 best Wix online store examples by category (2026)

Wix powers websites for more than 250 million users across 190 countries, and a large share of them run online stores. If you want Wix online store examples that go beyond templates and staged demos, you’re in the right place.

This guide rounds up 30 live stores in 2026, sorted by category, so you can find ideas that fit your niche.

Here’s what makes this list different from Wix’s own showcase pages. Every store below is a real, independently selected business, not a demo built to look good in a gallery.

We grouped the Wix online store examples by niche, from clothing and art to jewelry, food, and watches. You can jump straight to the category you care about. Each store is chosen for three reasons: clean design, an active store you can visit today, and the variety it adds across industries.

Use them to study layout, product presentation, branding, and the small marketing touches that turn browsers into buyers.

Wix clothing store examples

If you’re building an online fashion brand, these Wix clothing website examples are a strong place to start.

Each ecommerce website handles product imagery, sizing, and brand storytelling a little differently. Pay attention to how they guide a first-time visitor from the homepage to the checkout.

1. Ogi Eyewear

• Headquarters: Minnesota, United States
• Revenue: ~$39M

Ogi is a long-running eyewear label known for making trendy eyewear designs since 1997.

This Wix online store example combines fashion with optical knowledge to design creative products for the commercial eyewear market.

What they do well: The Ogi Eyewear website features eye-catching colors and a sophisticated yet simple design. It has creatively used animated pictures and videos to showcase its products, making the website more engaging.

Clear category navigation then helps shoppers move from inspiration straight to the frames they want.

2. STL- Style

• Headquarters: St. Louis, Missouri, United States

STL-Style is a local apparel and gift store founded by twin brothers Jeff and Randy Vines in 2001. The brand sells products inspired by St. Louis, from graphic tees and hoodies to flags, art prints, and home goods.

What they do well: The website makes it easy to shop by theme with well-organized collections. It also highlights local events and community projects, helping visitors connect with the brand beyond its products.

3. Magnolia Laine Bridal

• Headquarters: United States

Magnolia Laine Bridal is a bridal boutique that helps brides find wedding dresses for their big day. The store offers gowns and accessories from a range of designers. There’s also an option to book private appointments. Its collection includes styles for different tastes, from simple to more detailed designs.

What they do well: The website makes dress shopping feel easy. Large photos give visitors a close look at each gown. Clear menus help them browse collections by designer. The site also makes booking an appointment easy, helping turn online visitors into in-store customers.

Wix art store examples

Wix is a favorite among independent artists and print studios, so it’s no surprise that some of the most creative Wix online store examples come from this category.

Here are three art and print Wix online store examples worth studying.

4. Island Hoppers Art

• Headquarters: United States

Just like the name suggests, this is one of the Wix online store examples that sells photography and art pieces of tropical locations, islands, oceans, and more.

It displays collections from different artists as well. If you want to tell a story through your art, this website could be the inspiration you need.

Its art pieces exude adventure, tranquility, and beauty, and they add a calming flair to your home or office.

What they do well: Aside from posting attractive pieces of art up front, Island Hoppers works with different artists to create a collection of art and photography.

The store works with Sea Conservancy involvement to protect endangered sea turtles. It uses limited-edition promotions to market these art pieces and raise funds for the cause.

5. Dopple Press

• Headquarters: Brighton, England
• Revenue: $5.9M

Dopple Press is a risograph printing and design studio run by designer Liv White.

The store sells bold, soy-ink riso prints and creative wares, and it pairs the shop with studio services and workshops.

It’s also a Wix grand-prize winner, built with custom code on Wix’s Velo platform.

What they do well: The site shows how Wix online store examples can balance creativity with usability. It leans into playful color and animation that mirror the riso process itself.

The navigation is simple and directs visitors toward the studio’s core offerings: design services, print production, and the online shop.

6. Lili Arnold

• Headquarters: California, United States

Lili Arnold is a California printmaker, illustrator, and surface designer whose Wix store sells botanical block prints, creature prints, bandanas, and accessories.

The shop is organized into collections, including a “$50 and under” section that lowers the barrier for first-time buyers.

What they do well: The store makes browsing easy with clearly defined collections and price-based categories, which are features commonly found in successful Wix online store examples.

It also captures purchase intent by letting shoppers join a waitlist for sold-out products, helping convert interest into future sales.

Wix stores examples: Jewelry

These jewelry Wix store examples can inspire your own online store.

7. International Diamond Importers

• Headquarters: Michigan, United States

Founded in 1985, International Diamond Importers is one of the top-performing sites built on the Wix platform. They customize jewelry designs to their customers’ tastes.

Products include neckpieces, engagement rings, bracelets, and more.

What they do well: The ecommerce store exudes elegance and class.

The homepage features a picture of a person wearing stunning jewelry pieces as the first image — a tactful marketing strategy to engage potential buyers.

8. Haig’s of Rochester

• Headquarters: Michigan, United States
• Revenue: $9.5M

Haig’s of Rochester sells classy jewelry and antique art pieces and offers repair services.

This family-owned store was founded in 1973 and is one of the most creative jewelry designers in Rochester, Michigan.

If you want to start an antique store for collectibles and classic jewelry, this Wix store example can be your inspiration.

What they do well: This Wix-powered online store displays attractive images of luxurious jewelry and antique pieces right from the homepage. This inspires interest and leads prospects to the product page.

9. Zemil Jewelers

• Headquarters: Florida, United States
• Revenue: <$5M

Mark Zemil moved from working at a jewelry store to mastering the art of crafting fine jewelry. He founded Zemil Jewelers in 1979.

Since then, the store has crafted unique designs both from scratch and from old items like broken watches and heirloom pieces.

What they do well: Besides an elegant monochrome color scheme, this Wix store example has lots of embedded informational videos on its education page.

It also uses large fonts, so you don’t have to squint to read the content.

Wix stores examples: Groceries and food

Many grocery stores and food outlets are performing well in the digital space, thanks to strong website design and marketing. Here are some Wix online store examples that prove it.

10. Modern Apizza

• Headquarters: Connecticut, USA
• Revenue: ~$5.3M

Modern Apizza is a restaurant known for serving New Haven-style apizza. The menu includes a range of pizzas, salads, appetizers, desserts, and drinks. Customers can use the website to explore menu items and find restaurant information. They can also buy branded merchandise.

What they do well: The website and the food menu are easy to browse. Key information, such as locations, hours, and menu details, is never hard to find. The clean design keeps the focus on the food and helps visitors get where they need to go quickly.

11. Lucky’s Market

• Headquarters: Colorado, United States
• Revenue: ~$121M

We all share the belief that good food shouldn’t be a luxury.

That’s the one policy Lucky’s Market has that endears it to its customers — the fact that they’re dedicated to providing natural and organic food at affordable prices.

Through its online outlets, this Boulder-based store provides all sorts of products including groceries, dairy produce, seafood, and meat.

What they do well: This is one of the Wix online store examples with great aesthetic appeal.

It uses popup email opt-in promotions to build a mailing list, and the content is written in a humorous, engaging tone.

12. Wild Wing Cafe

• Headquarters: North Carolina, United States
• Revenue: ~$655M

One of the most successful Wix online store examples in the restaurant category is this outlet.

Originally founded in Hilton Head, South Carolina, Wild Wing Cafe started as a place where people could eat and enjoy live music.

The restaurant has since grown into a part-franchise with over 42 outlets in 8 states.

What they do well: It’s amazing how this online store fits every important detail into its homepage.

The mouth-watering pictures will have you ordering hot wings in seconds. Plus, the slogan is catchy too: “hot wings, cold beer, and good times.”

Wix stores examples: Home decor

In the home decor category, these are some of the best Wix ecommerce website examples that are performing well.

13. Atelier Home Studio

• Headquarters: California, US

Atelier Home is a home decor and furniture brand with products for nearly every room in the house. Its collection includes sofas, tables, lighting, storage pieces, rugs, and home accessories. The store focuses on creating a warm and inviting look through simple designs and thoughtful styling.

What they do well: The website uses strong photography throughout the shopping journey. Products appear in fully styled rooms, helping shoppers see how pieces fit into a space. Clear menus and well-organized collections make browsing easy. The simple design also keeps attention on the products.

14. Dyconn Faucet

• Headquarters: California, United States
• Revenue: <$5M

Another Wix ecommerce website example from the home and decor category is the Dyconn Faucet. This ecommerce business has been selling beautiful kitchen and bathroom accessories since 2004.

These include uniquely designed faucets, vanity tops, mirrors, and more. Each of these products is displayed on the Wix store using high-quality images.

What they do well: Dyconn Faucet’s website features a classic black-and-white color palette.

Rather than a standard shopping cart found in some Wix online store examples, the website redirects you to retailers like Amazon and Walmart, so you can buy their products from vendors you already use.

15. Vivi et Margot

• Headquarters: Austin, Texas, United States
• Revenue: <$5M

Vivi et Margot is a French home goods store founded by Charlotte Reiss in 2015. Its collection includes baskets, olive wood products, soaps, cutlery, and other items commonly found in French homes.

Influenced by Charlotte’s life in France, the brand champions local artisans and the look of la vie française.

What they do well: The website has a clean and welcoming design that matches the products it sells. French and English labels appear throughout the store, helping strengthen the brand’s identity. New partnerships with other brands also help keep the catalog interesting.

Wix stores examples: Fitness

For those looking to take their fitness business online and beyond social media, here are successful Wix online store examples for your inspiration.

16. Sweatbox Brooklyn

• Headquarters: 
• Revenue: <$5M

Sweatbox Brooklyn is a fitness studio that brings people together through group workouts. Members can join coach-led classes that focus on strength, conditioning, and overall fitness. The studio offers options for both new and experienced gym-goers.

What they do well: The website does a good job of answering common questions. Visitors can find information about classes, pricing, and memberships in just a few clicks. Photos break up the content and help show the energy of the workouts. 

The simple layout also makes the site easy to browse on both desktop and mobile devices.

17. Body By Simone

• Headquarters: California, United States
• Revenue: <$5M

Body By Simone offers fitness training in various forms, including dance, Pilates, and strength training.

As a former professional dancer and fitness enthusiast herself, Simone, the founder, knows exactly how to bring fun into a workout.

The business offers physical training in its New York and Los Angeles studios, as well as virtual training through its BBS app.

What they do well: Among Wix online store examples, this site is full of engaging content like pictures and videos showing the audience how great their results can get.

They run both social media and email marketing campaigns to drive traffic to the website.

18. PVOLVE

• Headquarters: New York, United States
• Revenue: <$18.6M (estimated revenue)

Pvolve offers low-impact workouts focused on strength, mobility, and stability through on-demand classes, personalized programs, and specialized equipment. Unlike many fitness brands that prioritize weight loss or high-intensity training, Pvolve emphasizes longevity, joint health, and sustainable strength. 

What they do well: Pvolve stands out by combining science-backed fitness education with a premium user experience. Its website clearly communicates the benefits of its unique workout method, uses strong visual storytelling, and guides visitors through a personalized journey that makes it easy to understand, trust, and join the program. 

Wix stores examples: Watches

These Wix online store examples will get you started with building an online presence for your timepiece business.

19. Eterna

• Headquarters: Grenchen 
• Revenue: <$63.2M (estimated revenue)

Eterna specializes in premium Swiss-made mechanical and automatic watches, with collections ranging from classic dress watches to modern sports timepieces. The brand has a heritage dating back to 1856 and is known for its precision craftsmanship 

What they do well: Eterna uses a clean, sophisticated design that puts its products front and center. High-quality imagery, detailed product pages, and intuitive navigation create a premium shopping experience that reflects the luxury nature of the brand. 

20. Fabrigold Brugge

• Headquarters: Brugge, Belgium
• Revenue: <$5M

This Belgium-based Wix store makes hand-crafted jewelry from gold, diamonds, and gemstones.

The website’s unique layout consists of a dreamy black static background with shiny diamond pieces and a scrollable layout on top of it.

What they do well: Fabrigold Brugge uses Wix’s features to make the most of their website, including an online contact form for customer service inquiries.

The site also has a newsletter signup form and a photo gallery page, all wrapped in stunning visuals.

21. 888 Timepieces 

• Headquarters: Austin, TX 
• Revenue: <$5M

The store specializes in authenticated luxury timepieces. It offers a curated selection of premium watches for collectors, enthusiasts, and first-time buyers. 

What the website does well: 888 Timepieces delivers a premium shopping experience through high-quality product photography and detailed watch listings. Its clean, modern design keeps the focus on its luxury watch collection. 

Wix stores examples: Kitchenware

Here are some Wix ecommerce examples that sell kitchenware.

22. Consumers Kitchen and Bath

• Headquarters: New York, United States
• Revenue: $18.9M

Consumers Kitchen and Bath is a family-owned business founded in 1977. While this Wix-powered website isn’t exactly an ecommerce store with a shopping page, it promotes the business’s services effectively.

What they do well: In this Wix store example, you see how to make an ecommerce website aesthetically appealing with a minimalistic design.

The pictures are clear, crisp, and organized like those in lifestyle magazines. There’s also an email newsletter form, a blog, and a photo gallery showcasing past kitchenware installations.

23. Nantucket Sink USA

• Headquarters: Rhode Island, United States
• Revenue: <$5M

Another kitchenware Wix online stores example is Nantucket Sink USA. It’s a company that sells a wide range of uniquely designed kitchen and bathroom sinks and other related accessories.

What they do well: This website has a vast visual collection of products that any customer shopping for sinks would enjoy.

They use Wix catalogs to build detailed product collections that include pictures, dimensions, and more.

24. Forge to Table

• Headquarters: Southern California, United States
• Revenue: <$5M

Forge to Table sells premium Japanese- and Chinese-style kitchen knives that are chef-designed and hand-forged by a third-generation blacksmith family.

The catalog runs from gyuto chef’s knives and cleavers to sharpening systems, honing rods, and magnetic knife blocks, with prices clearly listed on each product page.

What they do well: The store reinforces craftsmanship at every step, pairing close-up product photography with a clear maker’s story.

A simple threshold offer, a free magnetic knife bar when you spend $400, nudges shoppers toward larger baskets without heavy discounting.

Wix stores examples: Books

Another business category you can trust the Wix website builder with is books. Here are some Wix online store examples selling books online.

25. Book Lantern

• Headquarters: Woodstock, New York 
• Revenue: <$21.4M

Book Lantern is an independent online bookstore that helps readers discover and purchase books through curated collections and organized categories.

Unlike large online retailers, Book Lantern focuses on a more personalized browsing experience, making it easier for readers to explore new titles and niche interests.

What they do well: Book Lantern makes book discovery simple through clear navigation, curated collections, and a clean storefront design. Its organized catalog helps readers quickly find books that match their interests. 

26. The Christophers

• Headquarters: New York, United States
• Revenue: <$5M

Another of the Wix online store examples that sell books is The Christophers. It’s a faith-based organization founded by Father James Keller in 1945.

This website aims to share literature that nurtures faith, hope, and character in people.

What they do well: It’s easy to shop for the literature sold on this website. Product categories are clearly organized, helping visitors quickly find the type of literature they are looking for.

27. Terry Goodkind

• Headquarters: Nevada, United States
• Revenue: <$7.2M

Founded by Terry Goodkind, a #1 New York Times bestselling author, this website promotes and sells his novels.

He wrote more than 30 + novels, sold over 26 million books worldwide, and had some of his books translated into more than 20 languages.

You can shop his ebooks, hardcovers, audiobooks, and more on Amazon and Barnes and Noble through his website.

What they do well: Where most other Wix online store examples have separate pages for every section, this one fits it all onto one page.

The site contains an incentivized newsletter form essential for building a mailing list.

Wix stores examples: Beauty and health

Beauty and health is another common business category thriving in the ecommerce space. Here are some Wix online store examples that illustrate it.

28. Honor Beauty

• Headquarters: Niagara Falls, Ontario, Canada 
• Revenue: <$5M

Honor Beauty sells beauty and skincare products designed to help customers maintain their beauty and wellness routines through a curated selection of premium offerings.

Unlike many beauty brands that focus solely on ecommerce, Honor Beauty combines product merchandising with a luxury brand experience that emphasizes professionalism and trust.

What they do well: Honor Beauty uses elegant visuals, high-quality imagery, and a minimalist design to create a premium shopping experience. Its clean layout makes it easy for visitors to browse products and engage with the brand. 

29. Extensions of Beauty

• Headquarters: California, United States
• Revenue: <$5M

Another of the Wix online store examples that sells hair extensions is Extensions of Beauty. You can shop from an extensive range of products and book an appointment to have your extensions installed.

What they do well: The site employs email marketing tactics through opt-in popup forms. They also provide extensive training and salon business coaching, besides selling hair products.

30. One Beauty Brands

• Headquarters: Western Cape, South Africa
• Revenue: <$5M

One Beauty Brands is a clean, simple website that gives background information on the professional haircare brands it distributes:

• Unwash: Haircare and cleansing products
• Evo: A professional hair manufacturer brand
• Brazilian Blowout: Brazilian keratin treatment products
• Brazilian Bond Builder: Haircare products for colored hair

What they do well: The site redirects you to each brand’s website for further information and shopping, so you don’t navigate through pages of text to reach the product you want.

Ready to start building your Wix store?

Wix website builder gives you the tools to create and manage your own ecommerce store without needing advanced technical skills. The Wix online store examples reviewed above show what’s possible across very different niches.

Once your store is up and running, the next step is keeping customers coming back. That’s where Wix email marketing and SMS come in.

Omnisend connects natively with Wix, so you can grow your customer list and run email and SMS marketing from one place.

Beyond Wix, it also integrates with platforms like Shopify, WooCommerce, and BigCommerce.

Many of the best Wix online store examples succeed because they combine a strong storefront with customer engagement. With Omnisend, you can build those relationships through targeted campaigns.

From a welcome series to abandoned cart and post-purchase flows, it gives you multiple ways to drive sales on autopilot.

Omnisend reports an average of $79 in sales for every $1 spent across its email, SMS, and push channels.

You also get award-winning 24/7 support on every plan and one of the most generous free plans in the space, so getting started doesn’t mean a big upfront commitment.

This short walkthrough shows how to connect Wix to Omnisend and build your first automation in minutes:

FAQ

1. Can you use Wix as an online store?

Yes. Wix lets you build a full online store with its ecommerce plans, which start with the Core plan.

You get product galleries, a shopping cart, secure checkout, multiple payment options, and shipping and inventory tools, all managed from one dashboard.

It’s a practical fit for small and mid-size catalogs.

2. What are the disadvantages of using Wix?

Wix has a few trade-offs worth knowing. Lower-tier plans can carry payment processing fees, and very large catalogs may run into scalability limits.

It also offers fewer advanced ecommerce features than dedicated platforms like Shopify. Once you pick a template, you can’t swap it for a different one without rebuilding.

For most small and mid-size stores, though, these limits rarely get in the way.

3. How much does the Wix online store cost?

Wix’s ecommerce plans start at $29 per month for the Core plan.

They move up to $39 per month for Business and $159 per month for Business Elite, all billed annually.

Selling online requires Core or higher, since that’s where the ability to accept payments begins.

Prices vary by region and billing term, so confirm the current rate before you commit.

4. What stores use Wix?

A wide mix of businesses use Wix, from small and mid-size retailers to independent creators, artists, and service businesses with a product line.

As the Wix online store examples above show, that includes clothing labels, jewelers, and print studios. It also includes homewares brands, knife makers, bookshops, and beauty distributors across many countries.

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