21 inspiring Shopify toy store examples

Handmade, dropshipped, or resold, you can earn decent revenue with a Shopify toy store. An underserved audience is the obvious opportunity, and something as simple as a unique bundle can tilt your growth into the triple digits.

It’s a case study in people’s creativity: the best Shopify toy store examples are massively colorful, interactive, and fun. A prime example is Glitch Plays, which auto-toggles product images and animates nearly every hoverable element (more on this example below).

This article reveals what makes a great Shopify store, and provides 21 examples to inspire your own. Follow their efforts to give your venture the best start.

What makes a great Shopify toy store?

A great Shopify toy store knows what its audience wants. That could be discounts and value, exclusivity and preorders, bundles and bulk quantities, or a mere sense of community. Brands that play into these needs and wants always come out as winners.

Additionally, the best Shopify toy store examples use Shopify to its fullest with apps for live chat, landing pages, forms, and popups, and email marketing.

Bowy Made is a top example of a Shopify brand taking its email marketing seriously. 70% of its revenue comes from email automations, and it has a 30% customer return rate.

A few character traits are also common across most toy stores:

• Bright colors and imagery. Or either of one, such as a minimalist Shopify toy store template with fantastic lifestyle shots. Toys are colorful by nature, or they are given to kids who are colorful themselves. Bland doesn’t cut it in this market. 
• Storytelling. Product stories, such as how a plushie came to be, and brand stories, such as going from event stalls in their hometown to a global extravaganza.
• Navigation mastery. Mega menus and image-based menus are literally the minimum standard. Many of the top Shopify toy store marketplaces have real-time search and recommend products based on browsing history.
• Memorable store names. Franchise-like names, such as Cloudbabies, and descriptive names, such as Galactic Toys, work well.

21 Shopify toy store examples

You’ll discover 21 Shopify toy stores that nail their sales and marketing strategies below. Some use bundles, some lean on pre-orders and exclusives, and others use retention strategies, such as reward points, to increase customer lifetime value.

1. Global Plushie

Global Plushie sells kawaii and pop culture stuffed toys across animal, anime, food, plant, cushion, and accessory categories, with free shipping to most countries.

Its Shopify toy store is bright and playful, with oversized product photography that shows plushies held by people and placed in rooms so customers can gauge size. Each homepage category section has quick-buy buttons on every product.

Orders over $65 get 10% off, repeated across a welcome popup, announcement bar, and a banner on every product page below cart buttons:

2. The Woobles

The Woobles sells beginner-friendly crochet kits and has won licensed collabs with Lord of the Rings, Minecraft, Sanrio, and Star Trek.

Unlike finished plushie stores, product images here show the completed crochet result alongside the kit contents, so customers know what they’re making before they buy.

Bundles group kits by theme or skill level at a discount, with names like “Easy Peasy Beginner Bundle” and “Zero to Hero Beginner Gift Box” pushing higher order values. 

Below the add-to-cart button on every product page, there’s a slideshow that cycles through photos of customers holding their finished Woobles:

3. Galactic Toys

Galactic Toys is a marketplace for anime collectibles. It has an enormous in-stock range and exclusive Funko Pop! Super and Animation goodies. Its pre-orders for rare Japanese products also grab attention, with product pages detailing the process:

“New” and “Sale” labels across listings help customers find drops and value. There’s a top promotional bar, in this case offering free shipping on Warhammer, and customers can filter on collection pages by availability and price.

4. Aurora

Aurora sells plush toys, baby toys, slime kits, and wrist fliers. Its collection includes own-brand lines like Spudsters and Palm Pals alongside licensed Peanuts and SmileyWorld products.

The Spudsters range has a “Find My Spirit Spud” personality quiz that matches customers to a character based on their vibe, turning product discovery into shareable content:

Two or more items in the cart automatically trigger a 15% mix-and-match discount across Aurora, Aurora Toys, and Ebba products, no coupon code needed. A Teddy Perks rewards program and wishlist feature sit alongside.

5. Toynk Toys

Toynk sells fandom merchandise across Hello Kitty, Fallout, Star Wars, Minecraft, The Golden Girls, and more. Products also stretch into home, office, apparel, and costumes, effectively extending its offerings to new customer groups.

Shoppers pick their franchise from a logo carousel below the navigation and go straight to a filtered catalog, rather than using a traditional dropdown menu.

Spending more gets rewarded with tiered cart discounts, and a floating Fandom Force Rewards widget on every page pushes account signups with tokens and giveaways:

6. Bearington

Bearington sells classic teddy bears, baby plush, loveys, rattles, and belly blankets. It’s family-owned with two generations behind it, and that heritage shows in a warm, minimal site design.

Collections use characters rather than product types. Alma the Llama, Cottontail the Bunny, and Spout the Elephant each have their own range spanning baby and classic lines. It helps customers find matching loveys, rattles, and plush under one character:

There’s a wholesale purchasing link in the main navigation for retailers, and product pages offer buy-now-pay-later on orders over $35.

7. Avocatt

Avocatt sells kawaii plush stuffed animals across dinosaurs, land animals, foodie characters, costume plushies, and mythical beasts. 

Free shipping on all US orders, and a free mystery plush ships with purchases over $30. The homepage splits browsing by style rather than species, with categories for Costume Plushies and Mythical Beasts sitting alongside more traditional Animal and Dinosaur collections. 

Product pages include a Payment & Security section below the description showing accepted methods with a reassurance message that card details are never stored:

8. Little Teddy Shop

If you want a unique take on product pages, this Shopify toy store delivers. Little Teddy Shop sells handmade collectable bears and plush characters, primarily from Charlie Bears, and puts features above everything else on its listings:

Illustrated bear icons explain each teddy’s characteristics, covering whether it’s handmade, fully jointed, what stuffing it uses, its pose, and fabric type. 

A size comparison graphic also shows the teddy against adults and children of different ages, and a sticky add-to-cart bar follows the scroll.

9. Goffa Toys

Goffa Toys sells plush stuffed animals across bears, unicorns, dogs, bunnies, wildlife, and emojis. It also sells small toys in bulk boxes and bags of 36 for retailers and amusement parks.

The site is bare bones with four navigation links, a Best Sellers page, a full catalog, and free shipping on everything. Product pages have a single description block with material and gifting notes, and no reviews, cross-sells, or popups.

Collections are split by animal type and size, with a dedicated Jumbo-Sized category for oversized plush going up to 71 inches:

10. Vermont Teddy Bear

Vermont Teddy Bear sells handmade teddy bears and stuffed animals up to six feet tall, all with a lifetime guarantee and a free Bear Hospital repair service.

Product pages offer fur color, eye color, and chest personalization options, with a “Pairs well with” section suggesting chocolates, roses, and heart pillows. Each listing notes how many plastic bottles the recycled stuffing saved from landfills. 

Occasions and new baby categories make gift shopping straightforward, and a “Perfectly Priced Plush” section filters by budget under $50, $75, $100, and $150.

A 15% off welcome popup collects email for the PreFur’d Member Program:

11. Geeked Out Toys

Geeked Out Toys sells action figures, plush, Funko, dolls, video games, and trading cards across two Ontario stores and online with a unique Shopify toy store template.

The homepage hero rotates between brand banners for Squishable, and the site splits categories with their own “View all” sections. Its product pages are minimalist with a “You May Also Like” cross-sell section pulling related items from the same franchise:

12. Glitch

Glitch sells a small range of original character plushies built around two mascots, Mochi and Tanuki. The catalog is tiny, just five products including singles, a Best Friends Bundle, and mystery plushies.

The site’s animated purple space background and GIF product images that rotate on hover give it more energy than most plush stores. A Freebies section offers downloadable wallpapers featuring the characters, building fan engagement without a purchase.

Product pages show a visual timeline tracking production, shipment, and delivery, setting clear expectations on when orders arrive:

13. Manhattan Toy

Manhattan Toy sells developmental baby toys, sensory products, dolls, and pretend play sets for children up to five.

“Bundles of Wonder” packages toys by age and shows their combined retail value against the bundle price so parents can see their savings:

There’s also cross-sells throughout this Shopify toy store to increase average order value (AOV), including below product information tabs with a + Add button:

14. Bella Luna Toys

Bella Luna Toys sells Waldorf and wooden toys from European brands like Grimm’s, Grapat, and PlanToys. Its Shop by Age navigation breaks down toys from 0+ through 7+ based on developmental stages instead of traditional category dropdowns. 

Three stacked announcement bars run a 15% wooden toys sale, Star Coins rewards, and free shipping over $99, shown with a cart progress tracker.

Star Coins are earned on every dollar and redeemed at checkout. A floating widget pushes signups across every page. The dedicated rewards landing page has Join Now and Log In buttons over wooden gnome photography with a numbered three-step explainer below:

15. Mastermind Toys

Mastermind Toys is a unique product marketplace for wooden toys, wiggle cars, books, collectibles, and franchises, such as LEGO. It sells everything people could envision when gifting to a kid.

Its Deal Shop is a helpful navigation item for bargain hunters, with 20% or more off items, and the ability to filter down into categories:

This Shopify toy store also leans on its physical stores to match customer preferences, offering pick-up and ship to home options on product pages.

16. MoeMoeKyun

MoeMoeKyun is a top toy store on Shopify. It sells kawaii plushies and accessories across animals, furry items, ita bags, Palworld characters, and home decor for collectors 14 and over.

Several sales-winning strategies stand out here, including buy two get X free offers, social proof across all pages, and multi-quantity discounts with an email discount offer:

Its product images are excellent, too, with an anime and cutesy trend. An unmissable green top banner reinforces free shipping and up to 50% off.

17. Green Elephant

Green Elephant’s Shopify toy store primarily sells wooden toys. Its fairy tale, family, woodland, meadow, and houses and stable models are completely original, with an educational category for pretend play, puzzles, stackers, and other good stuff.

Text-heavy product descriptions give its customers everything they need to know to purchase, and all product pages have product recommendations based on browsing history:

18. Alpacasews Plushies

Alpacasews Plushies includes factory and handmade models, and it also sells stationery, blankets, and stickers. It’s one of the best Shopify toy store examples for cross-platform sales, with an Etsy integration showcasing social proof:

The Shopify toy store’s about page shows that the business is not a conglomerate, but rather, a small, independent business that loves nothing more than a good stall at a trade show:

19. Blushiez

Blushiez has a pet theme and includes plastic and plushie plants, Asian supermarket products, and pouches and totes. It’s incredibly niche, making good use of white space to separate website elements, such as categories and its mailing list:

A nice touch happens whenever you hover over a product listing, with the image changing from one with a pink background to a lifestyle or in-hand shot:

20. Cloudbabies

Cloudbabies is a TV show, and now, a toy store on Shopify, too, selling merchandise, plushes, books, and clothing. Its plushes include characters from the show, but its books are the more interesting products with QR codes on the back to watch, play, and sing along.

Bundles feature prominently to increase AOV. For instance, its New Books Bundle is £13, and it includes a free activity book to hit the value home:

We also love its list-building approach. Instead of a popup or floating icon, it uses a sticky corner reveal that opens with a 10% discount offer:

21. Boo Boo Ball

Boo Boo Ball’s Shopify toy store is for all those kids who want to be vets, doctors, nurses, and every helper in between. Its plushes include first-aid kits, and customers can bundle and save with additional accessories such as keychains:

Its top navigation includes an email address and phone number, signup and register links, and social media icons alongside the logo. These add up to let customers know this is a legitimate, physical business that they can trust.

Grow your Shopify toy store

Successful Shopify toy stores turn their customers’ friction points into sales by addressing barriers. Automatic discounts and free shipping thresholds for value seekers, real-time product recommendations for those with gift selection paralysis, and so on.

Another trait they share is a list-building and email marketing strategy. Popups and flyout forms are common, and these trigger a welcome series, usually with a discount.

Omnisend has a Free Forever plan that’s good for 250 contacts and 500 emails/month. You can build omnichannel email, SMS, and push notification flows, track revenue attribution, and A/B test different versions to refine your messaging for maximum sales.

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