Wix SMS marketing: 6 best apps to use in 2026

Wix SMS marketing is an effective growth tactic for businesses. In 2026, SMS marketing for Wix stores has gone beyond just sending bulk text messages. 

It now includes Business Phone Number messaging and advanced third-party apps for ecommerce automation and global reach. 

Business owners who are starting small can use the basic built-in features. However, as the business grows, you’ll need more features to meet growing demands. 

At this point, store owners begin looking at external Wix SMS apps. In this guide, we’ll help you understand how native Wix tools and Business Phone Number work. 

With detailed reviews, we’ll help you choose the right app for your ecommerce brand. Keep reading for the full breakdown, or use the links below to go directly to each app:

1. Omnisend (Wix choice)
2. Klaviyo
3. Attentive
4. Mercuri
5. SlickText
6. SMS Blast

Wix SMS marketing overview

So, does Wix have SMS marketing? Yes, it does, but with limited built-in features. Wix offers two ways to send messages to customers: native Wix SMS and Business Phone Number for manual sending.

Native Wix Messaging sends automated messages for businesses using Wix Bookings, Wix Restaurants, or Wix Table Reservations.

These messages use pre-installed templates, which can’t be customized or arranged into complex flows:

Native Wix SMS allows you to send messages to customers worldwide. It charges for messages based on your monthly messaging quota, including texts from your site plan and any additional Messaging plan. 

To set up SMS notifications for Wix Bookings, follow these steps:

• Sign in to your Wix dashboard and open your site’s Booking settings
• Click Notifications > SMS
• Switch on the toggle for each SMS you want to send
• Preview the message before sending

It’s that simple, though customization is minimal.

Here are the main restrictions of native Wix SMS:

• Not available for all users: Wix SMS is being rolled out gradually and may not yet be visible in your account
• No custom automations: Drip campaigns or behavior-based messages aren’t supported
• No personalized messaging: Only default templates are available
• Limited ecommerce functionality: Features like product launches or abandoned cart reminders aren’t included

Native Wix SMS vs. Third-party apps comparison 

While native Wix SMS tools work, ecommerce stores often need more advanced features for revenue growth. Third-party apps like Omnisend provide full automation and ecommerce-specific campaigns. It also provides detailed ROI tracking that Wix’s native tools can’t offer.

Next, we’ll explore the Wix Business Phone Number option, which offers another layer of messaging flexibility for store owners.

Wix Business Phone Number for SMS marketing

Wix Business Phone Number allows businesses to send messages and make calls from a dedicated number. 

Unlike Wix SMS, which sends pre-set text notifications, Business Phone Number lets you compose your messages. Each message comes from your own business line, which makes communication feel more professional:

This feature is available to Wix users in the USA and Canada. It also integrates with the Wix mobile app and Wix Inbox so that you can manage calls, texts, and customer conversations from one place.

Wix Business Phone Number operates on a subscription-based pricing model. You can choose between a monthly or yearly billing plan.

It’s ideal for service-based businesses that rely on transactional messaging rather than Wix SMS automation. It works best for:

• Sending appointment reminders to customers
• Confirming bookings for services or events
• Providing transactional updates for orders or table reservations
• Handling direct customer inquiries via call or SMS

Wix Business Phone Number isn’t designed for ecommerce businesses that rely on automated SMS marketing to drive sales through Wix. It doesn’t support automation workflows, audience segmentation, or promotional campaign management.

How to set up a Wix Business Phone Number

Setting up your number only takes a few steps:

• Go to the Business Phone Number in your Wix dashboard
• Click Get a Business Number
• Choose your number type: local number or toll-free for global use
• Select your preferred number and choose your billing plan (monthly or yearly)
• Enter payment details and submit the purchase
• After getting your number, set it up on the Wix app to use for calls and messages:

How it differs from native Wix SMS

The main difference between Business Phone Number and Wix Messaging is in the level of automation and customization support. Wix Messaging sends pre-installed automated messages, such as booking confirmations or reminders, without requiring you to compose them. 

Business Phone Number, in contrast, lets you write and send each message manually or automatically. 

How it differs from third-party SMS apps

Third-party SMS apps like Omnisend is built for ecommerce marketing. They provide automation workflows, customer segmentation, campaign tracking, and integrations. 

Business Phone Number can’t run promotional campaigns, segment customers, or send behavior-based messages. It’s strictly transactional. 

For service businesses, this is usually enough. However, online stores that want more advanced ecommerce marketing and recovery features will need a third-party app.

When to choose it vs. alternatives

Choose Wix Business Phone Number if you need a dedicated business line for direct, two-way communication with customers. 

Use native Wix SMS if you only need simple, built-in automated notifications for bookings, confirmations, or reminders.

However, for ecommerce stores that need advanced messaging features, third-party apps like Omnisend is a trusted option to help increase ROI.

Comparison of the best Wix SMS marketing apps

Below is an overview of popular SMS marketing Wix apps, including their pricing and ratings in 2026. With this, you can evaluate top Wix SMS marketing integration options and choose the one that fits your growth goals

Omnisend is officially recognized as a Wix Choice app for SMS and email marketing. Wix is recognized for its excellent integration quality, intuitiveness, and strong support for ecommerce features.

Top Wix SMS apps (in-depth review)

In the reviews below, we break down the top Wix SMS marketing apps in detail, highlighting their key features, pros, cons, and ideal use cases.

1. Omnisend (Wix choice)

Wix rating: 3.9/5 (140 reviews)

Omnisend brings SMS and email marketing to your Wix store. It lets you reach customers directly through personalized SMS campaign messages:

The platform delivers strong value for ecommerce brands. Based on Omnisend’s internal data, businesses generate an average return of $79 for every $1 spent across SMS, email, and push campaigns.

Omnisend integrates seamlessly with your Wix website. It enables automated SMS notifications for cart abandonment, bookings, and promotional campaigns. You can build your SMS subscriber list through customizable popups and forms.

Key features 

• Automated SMS workflows for cart abandonment, welcome series, and booking reminders
• Two-way SMS messaging through Gorgias integration for improved customer engagement
• Built-in subscriber collection tools with TCPA-compliant forms and popups
• Combined email and SMS campaigns with drag-and-drop template builders
• Global SMS coverage with support for all country codes and MMS capabilities in the USA and Canada
• Click-through and sales attribution tracking for precise ROI measurement

Pricing 

• Free: 250 contacts, $1 SMS credit to try
• Standard: $16/month, 500 contacts, 6,000 emails, $1 SMS credit to try
• Pro: $59/month, 2,500 contacts, unlimited emails, includes monthly SMS credits equal to plan value

User review

“You get so much done so fast, and it is so easy to use. You have the tutorial videos to help you and guide you if you need help. I highly recommend this app for all sorts of campaigns and marketing.” — Naatoandco

2. Klaviyo

Wix rating: 3.5/5 (12 reviews)

Klaviyo is a Wix text and email marketing platform for growing your ecommerce store and connecting with your audience. Since it integrates natively with Wix, you can easily sync store data and send targeted SMS campaigns. 

You can create high-performing SMS flows using pre-built templates and grow your list with popups and forms. 

Similar to Wix, apps like Omnisend and Klaviyo let you send personalized messages. Key events like cart abandonment, refunded orders, product announcements, and others trigger these messages:

Key features

• Access to template library and automation workflows for SMS and email campaigns
• Pre-built automated SMS flows and AI-powered segmentation 
• Automated A/B testing for SMS message optimization 
• SMS performance analytics and multi-channel reporting
• Two-way SMS conversations with an AI-powered customer agent

Pricing 

• Free: 250 contacts, 500 monthly email sends, 150 free monthly SMS/MMS credits
• Mobile messages: Starts at $15/month for 1,250 SMS credits

User review

“Had a minor integration issue that was quickly resolved with fantastic support from the Klaviyo team!” – Fleastg

3. Attentive

G2 rating: 4.5/5 (1,263 reviews)

Attentive is an SMS marketing platform for building customer relationships through text messaging. 

While Attentive isn’t a native Wix SMS app, it integrates with Wix via Zapier and API to connect stores and workflows. 

The app focuses on personalized communication at scale. Businesses can send promotional, transactional, and conversational SMS and MMS messages throughout the customer lifecycle.

Attentive’s AI tool helps marketers create high-performing campaigns faster. The platform can recommend the best content, timing, and audience for each campaign.

Key features

• AI-powered SMS, RCS, email, and push campaign automation
• Attentive Concierge for personalized 1:1 customer experiences
• Attentive AI tool for SMS message creation and campaign optimization
• List growth tools with easy opt-in units for SMS and email subscribers
• 100+ integrations with ecommerce, CRM, and marketing platforms

Pricing 

Attentive follows a usage-based pricing model tailored to your business needs and message volume.

User review

“What I like best about Attentive is its easy-to-use interface, strong SMS performance, and automation features that help reach customers at the right time.” — Chirag

4. Mercuri

Wix rating: 5.0/5 (49 reviews)

Mercuri is a messaging automation platform designed to help service businesses and ecommerce brands manage mobile conversations. 

It uses AI to respond to customer enquiries on SMS and WhatsApp. This ensures that leads are engaged even outside business hours. It also offers ready-made SMS templates for simple and easy campaign setup:

Mercuri can answer common questions, confirm availability, and send smart follow-ups to recover abandoned bookings. It integrates seamlessly with Wix, Shopify, and Pipedrive, enabling teams to manage conversations from a shared inbox. 

Key features

• AI-powered SMS and WhatsApp auto-replies for inquiries and follow-ups
• Automated booking recovery and abandoned conversation follow-ups
• Two-way messaging in a shared inbox with seamless human handoff
• Instant availability responses and appointment confirmations
• Smart follow-up nudges to revive inactive conversations

Pricing 

Mercuri offers subscription plans that provide access to the platform’s features. However, SMS messaging charges are usage-based plus $3/month per SMS number.

• Free: One user, one WhatsApp + one SMS number
• Growth: $29/month
• Pro: $99/month
• Enterprise: Custom pricing

User review

“My overall experience with Mercuri was satisfactory. The service met expectations, and everything was handled smoothly. A decent experience overall.” — Mmshopperb

5. SlickText

G2 rating: 4.8/5 (1,804 reviews)

SlickText is an SMS marketing platform for targeted mass texting and conversational messaging. You can grow text subscriber lists using popups, web forms, keywords, QR codes, and tap-to-join links. This makes audience acquisition fast and consistent. 

With segmentation, you can send personalized text messages to customers. You can also automate texts for customer journeys based on real-time behavior. 

SlickText doesn’t offer native integration with Wix. However, it connects through Zapier, acting as a bridge between platforms. 

Key features

• Automated SMS workflows for cart recovery, lead nurturing, review requests, and re-engagement campaigns
• Advanced audience segmentation using real-time contact behavior and customer data
• Personalized mass texting for highly targeted promotional and transactional messaging
• Two-way conversational messaging with shared team inbox and routing tools
• Subscriber growth tools, including website popups, web forms, QR codes, tap-to-join links, and keyword opt-ins

Pricing 

• Free
• Paid plan: Starts at $29/month, includes 500 credits, one premium sending number
• Enterprise: Custom pricing 

User review

“I like how easy SlickText is to use while still being powerful enough to support real campaign strategy. The platform is intuitive, and I can quickly launch campaigns without a steep learning curve, which is really helpful.” — Steven

6. SMS Blast

Wix rating: 4.7/5 (243 reviews)

SMS Blast is a powerful Wix SMS marketing app for businesses looking to send bulk messages to customers. It helps you communicate important updates, promotions, or reminders directly via text. 

You can also create mass SMS campaigns for a large list of phone numbers imported from your existing contacts or external sources. 

With segmentation based on contact labels, you can target the right customer group for each message. Plus, the app integrates natively with Wix, which gives you complete control over your campaigns.

Key features

• Automated SMS alerts for store orders, bookings, events, and restaurant notifications
• Two SMS reminders for customers with upcoming bookings
• Contact list segmentation based on imported or existing Wix contacts
• Support for transactional SMS messages for orders, reservations, and form submissions
• Instant notification setup for site owners on critical business events
• Flexible REST API for automation and easy integration with other systems 

Pricing

SMS Blast offers a pay-as-you-go pricing model, billed at $0.015/action.

User review

“Our organization needed to reach our participants quickly and was able to get set up and push out our message without worry! Looking forward to using again.” — Sharitasworld

These top Wix SMS marketing apps offer a range of features suitable for different use cases. The next section will guide you through the key factors to consider when selecting the best Wix SMS marketing solution for your business.

How to choose the best Wix SMS marketing app

Choosing the right SMS marketing app for Wix isn’t about picking the one with the most features. You have to match the pricing, automation, deliverability, and integration with your business needs. 

Follow this practical framework before committing to any Wix text marketing tool.

1. Check the pricing structure

First, calculate how many messages you plan to send monthly. Small ecommerce stores often send between 500 and 2,000 messages per month. Larger stores may send 5,000 or more across cart recovery, order updates, and promotional campaigns. 

As of 2026, Klaviyo SMS pricing starts at about $0.012 per message on its lowest tier. Omnisend averages about $0.015 per SMS credit. SMS Blast also averages about $0.015 per message. 

Attentive uses custom pricing, while Mercuri messaging is charged separately based on usage and destination country.

However, cost per message alone doesn’t determine value. Also, check how SMS credits are structured and whether unused credits roll over to the next month. 

Review if the platform charges separately for keywords, dedicated sending numbers, or short codes. Confirm whether automation, segmentation, and reporting features are included in the base plan or locked behind higher tiers. These factors directly affect your total SMS marketing cost.

2. Determine what features you need

Before installing any Wix text marketing app, decide which features are must-haves. At a minimum, most Wix ecommerce stores need:

• Cart abandonment messages
• Shipping and order notifications
• Promotional campaigns
• Welcome SMS for new subscribers

Omnisend offers omnichannel marketing, automation workflows, templates, and segmentation across all pricing tiers.

Attentive focuses on SMS-first engagement with strong personalization tools. SlickText is known for straightforward campaign management and simple automation. Meanwhile, Klaviyo is ideal for two-way text messaging and real-time data syncing. 

Choose the platform that supports your operational complexity. Stores running frequent product launches may need advanced segmentation. Smaller teams may prioritize ease of use over advanced analytics.

3. Check the integration setup

Your Wix SMS marketing app should sync automatically with your Wix store. Orders, products, and customer data should be updated in real time, triggering automated workflows without manual intervention.

For example, Omnisend and Klaviyo both offer strong native Wix integration and data syncing. Other Wix SMS marketing apps, such as Mercuri, integrate with Wix to automatically manage reminders and follow-ups.

Platforms with faster, more complete syncing improve automation performance for your Wix SMS marketing campaigns.

4. Test deliverability

Before deciding on any Wix SMS marketing platform, you need to test its delivery performance. You can send a few test messages to yourself and your team using different phone carriers. 

Mobile carriers use spam filters that can block mass messages. Similar automated texts or sending too many messages can trigger these filters.

Omnisend provides built-in deliverability features, including message personalization and staggered sends. This helps reduce carrier filtering and improve deliverability.

5. Test notification timing

Speed matters in SMS marketing. A cart recovery message that arrives too late loses urgency and reduces the chance of conversion. Before committing to any Wix SMS marketing app, you need to test how quickly automated messages are triggered and delivered.

Create a real test scenario in your store. Add a product to the cart, begin checkout, and then abandon the process. Measure how long it takes for the SMS to arrive. Repeat this test at different times of the day to see if delivery speed remains consistent.

If you’re sending time-sensitive messages like cart recovery, Omnisend offers flexible automation rules:

Attentive supports behavior-based triggers, while SlickText, Mercuri, and SMS Blast offer simpler timing controls. Choose which best fits your needs.

6. Start with core automations

After choosing a platform, activate only essential Wix SMS automation first. Start with cart abandonment, shipping notifications, and welcome messages. These automations usually generate the highest early return.

Automated SMS messages can generate an average of $0.74 per send compared to about $0.15 for standard campaigns. You can measure open rates, click-throughs, and conversions for the messages before adding more complex campaigns. 

Once basic automations are performing well, you can introduce additional flows, such as post-purchase follow-ups or re-engagement messages. This will allow you to scale Wix SMS automation based on real results.

Now that you understand how to evaluate Wix SMS marketing platforms, the next step is to implement them. Let’s walk through how to integrate Omnisend with Wix.

How to integrate Omnisend to Wix

Omnisend’s integration process with Wix is simple and doesn’t require coding. The platform is expert-approved and newbie-tested with easy-to-learn functionalities. Most users complete the setup in five to 10 minutes. 

You need a Premium Wix plan to install third-party apps like Omnisend. You also need to connect a valid domain to your Wix site for full functionality.

Once you have these prerequisites in place, you can follow the steps below to get started:

1. Register an Omnisend account under your chosen plan:

2. In your Omnisend Dashboard, click Connect Store to open the store connection wizard:

3. Pick Wix as the platform used by your online store:

4. Then, you’ll be redirected to the Wix App Market, where you can add the Omnisend app to your store:

5. Once you’ve added the Omnisend app to your Wix store, you’ll see the permissions page — click Agree & Add:

6. After connecting the app, you can select your primary business focus and choose one of these two options:

• Notify my clients about their bookings
• Do email and SMS marketing for my ecommerce business

7. Select the option most relevant to your Wix store and click Create Omnisend account:

That’s it! You’ve successfully integrated your Wix store with Omnisend.

Once connected, your products, customers, and order data sync in real time. You can now launch Wix SMS marketing campaigns and automated flows from one dashboard.

Troubleshooting tips:

• If the app doesn’t install, confirm that your Wix site is on a Premium plan
• If syncing fails, check that your domain is properly connected and verified in Wix settings
• If products don’t appear, disconnect and reconnect the store from the Omnisend dashboard 

For any additional issues or technical questions, review Omnisend support documentation for detailed troubleshooting and setup instructions.

You can also watch this step-by-step video tutorial for a visual walkthrough of the full setup process:

Wix SMS marketing: Conclusion

Choosing the right Wix SMS marketing solution depends on your business model, monthly message volume, and automation needs. Wix offers a built-in SMS feature, but it’s limited to transactional notifications. If you run a service business, Wix Business Phone Number can handle basic appointment communication.

However, ecommerce stores need more than reminders. They need abandoned cart recovery, post-purchase follow-ups, promotional campaigns, and customer segmentation. This is where third-party SMS platforms become handy for Wix SMS marketing growth.

Below is a simplified recommendation guide of the Wix SMS app to use based on business size and usage:

Among these options, Omnisend is officially recognized as the Wix Choice app for marketing. It’s trusted by over 150,000 brands worldwide. Omnisend offers a free plan, strong automation features, and competitive SMS pricing. 

If you’re running an ecommerce store and want automated and scalable Wix SMS marketing, Omnisend is a great choice.

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