Top 10 WordPress autoresponder plugins to boost your email marketing in 2025

Reading Time: 12 minutes

WordPress autoresponder plugins are essential tools that sync with your website to automate email marketing tasks. They allow you to create and manage email lists, design templates, and set up automated sequences from your WordPress dashboard.

Generally, an autoresponder is software that automatically sends emails to subscribers based on your pre-set schedules or specific triggers. This tool can help nurture leads, remind customers of abandoned carts, and drive conversions without manual effort. 

What sets WordPress autoresponders apart is that they’re specifically designed for WordPress sites. They utilize your site’s data and user behavior, allowing for more targeted and personalized campaigns. In addition, their integration with other WordPress plugins can enhance the effectiveness of your digital marketing strategies. 

In this guide, we’ll explore the top 10 WordPress autoresponder plugins to help you find the ideal plugin for your website.

Does WordPress have an autoresponder?

The WordPress platform itself doesn’t come with a built-in autoresponder feature. To address this limitation, users rely on WordPress plugins. An autoresponder WordPress plugin is a third-party extension that adds email automation abilities to your WordPress website.

These WordPress plugins are available to automate various areas of digital marketing, including plugins for ecommerce, newsletter plugins, and email marketing plugins.

Typically, the plugin offers a user-friendly email builder, customizable automation workflow, and analytics features. An autoresponder plugin can transform your WordPress website into an email marketing hub. You can centralize your marketing efforts, reducing the need for an external email marketing service.

How to integrate an autoresponder with WordPress

Autoresponders help keep your subscribers engaged with your brand by sending them relevant and timely content. An autoresponder integration with WordPress is a straightforward process. Here’s an outline of the general process:

1. Choose a WordPress autoresponder plugin
2. Install and activate the plugin on your WordPress site 
3. Configure the plugin settings and connect it to your email service provider (if necessary)
4. Set up your email campaign and create your autoresponder sequences 

Most popular autoresponder services, such as MailPoet and Omnisend for WordPress, offer direct integration using an Application Programming Interface (API) key.

This connection allows easy data transfer, ensuring your email lists are always up-to-date. Also, your autoresponder sequences will trigger correctly based on user actions on your site. 

Not all autoresponder services have direct integration with WordPress. This can introduce additional steps, increasing the risk of complicating the integration process. However, tools like WPForms and AutomateWoo serve as bridges, making it easy for users to connect their preferred autoresponder.

A seamless autoresponder integration with WordPress allows you to send emails based on a customer’s behavior on your site. You can also automatically segment your audience and deliver targeted content, facilitating effective email automation.

This detailed video tutorial from Omnisend discusses how to install the Omnisend plugin and connect it to your WordPress ecommerce website:

Best WordPress autoresponder plugins

We’ve created a list of the best WordPress autoresponder plugins, from user-friendly interfaces to powerful automation tools. This section covers each plugin’s features, including their pros, cons, and pricing.

Plugin name	Key features	Best for	Pricing
Omnisend	– Multi-channel marketing  – Segmentation and targeting – Pre-built automations – Campaign analytics – WooCommerce integration	Ecommerce stores looking for multi-channel marketing	– Free: For 250 contacts  – Standard: Starts at $16/month  – Pro: Starts at $59/month
MailPoet	– Drag-and-drop email editor with brand customization – Automated campaigns – Integrates with OptinMonster, Elementor – Built-in subscription forms (popups, bars)	Bloggers and small businesses	– Free: Up to 500 subscribers – Basic: $11/month – Pro: $13/month – Agency: $33  – Creator: $11/month
FunnelKit Automations	– Import workflows or build campaigns from scratch – Trigger-based email sequences – Native integration with WooCommerce apps  – Automated cart recovery – Advanced segmentation	WooCommerce stores and marketers	– Basic: $129/year – Plus: $299/year – Professional: $399/year – Elite: $599/year
OptinMonster	– Popups and bars for lead capture – A/B testing for campaign comparison – Pre-built opt-in forms – Page-level targeting for specific campaigns	Lead generation and conversions	– Basic: $18/month – Plus: $48/month – Pro: $73/month – Growth: $123/month
Brevo	– Drag-and-drop email editor – SMS marketing integration for higher engagement – Pre-made workflow automation templates – Detailed campaign analytics – GDPR-compliant tools	Comprehensive marketing automation	– Free: For 300 emails/day – Starter: Starting from $9/month – Business: Starting from $18/month – Enterprise: Custom price
Mailchimp for WooCommerce	– Automated follow-up emails – Dynamic content emails based on set conditions – Syncs WooCommerce data with Mailchimp – Customizable templates – Detailed reporting	WooCommerce stores	– Free: For 500 contacts – Essentials: $13/month – Standard: $20/month – Premium: $350/month
Newsletter Plugin	– Add products to newsletters with drag-and-drop blocks – Unlimited contacts and email sends – Welcome email series with timed delays – Integrates with WP Forms and CF7 – Advanced targeting	Bloggers and small businesses	– Basic: Free – Blogger: $99/month – Agency: $330/month
Formidable Forms	– Drag-and-drop form builder – Conditional logic for dynamic forms – Integrates with Mailchimp, MailPoet – Visual analytics for insights – Customizable email notifications	Advanced form-based automation	– Basic: $79/year – Plus: $199/year – Business: $399/year – Elite: $599/year
WPForms	– Integrates with email marketing tools and CRM – Conditional logic for personalized forms – Mobile-responsive forms – Instant submission notifications	User-friendly form-based emails	– Basic: $99/year – Plus: $199/year – Pro: $399/year – Elite: $599/year
AutomateWoo	– Create and schedule automated workflows – Abandoned cart reminders – Personalized emails – Follow-up emails for product reviews – Detailed analytics	WooCommerce stores and marketers	$13.25/month monthly billed annually at $159

1. Omnisend

Omnisend is an email and SMS marketing automation platform. It’s one of the best WordPress autoresponder plugins for online stores, and it provides a suite of tools that include email, SMS, and push notifications.

The plugin ensures smooth integration with WordPress and several ecommerce tools. It also offers multiple email templates, so you don’t have to start from scratch. 

Omnisend’s email marketing tools are highly customizable, allowing you to import your brand elements — logo, colors, and font. Its intuitive segmentation tool enables personalized campaigns based on subscribers’ shopping behavior and engagement.

Key features

• Multi-channel marketing, including web push notifications, email, and SMS
• Easy segmentation and targeting with tags and real-time contact updates 
• Pre-built automation for converting subscribers, cross-selling, recovering visitors, and much more
• Campaign analytics with actionable insights for boosting ROI
• Full integration with several online stores, such as WooCommerce and Shopify

Pros

• Free plan offers access to almost all useful features 
• It’s a unified platform for reaching customers
• Enables personalized campaigns based on customer behavior
• The predesigned templates save time when setting up autoresponder sequences

Cons

• The features are updated frequently, which requires you to keep up with the changes and learn about the new upgrades

Pricing

• Free: For 250 contacts
• Standard: Starts at $16/month for 500 contacts with $1 in bonus SMS to try
• Pro: Starts at $59/month for 2,500 contacts with bonus SMS credits

Ease of use

• Users found this integration easy to use and said it offers additional value at half the price compared to other autoresponders

User reviews and ratings

WordPress rating: 4.9

Many users praise Omnisend for its fast and excellent technical support.

2. MailPoet

MailPoet is a leading WordPress autoresponder plugin that seamlessly integrates with your site. Its pre-built templates with customizable sections make creating professional-looking email campaigns appealing to beginners since it requires no coding knowledge.

Some standout features of the plugin include email scheduling, subscriber segmentation, and abandoned cart reminders. With its ability to automate email sequences, MailPoet streamlines your email marketing efforts within the familiar WordPress environment.

Key features

• Drag-and-drop email editor with customizable sections to showcase your brand identity
• Automated email campaigns with templates for welcoming new customers, abandoned carts, product recommendations, and more
• Integration with WordPress plugins like OptinMonster and Elementor 
• Built-in subscription forms, such as popups and fixed bars
• Detailed analytics and reporting on email engagement, subscriber tracking, and purchases 

Pros

• Native WordPress plugin
• Mobile responsive email templates 
• Its free plan offers most features available in the premium plans 
• MailPoet has built-in tools that ensure GDPR compliance

Cons

• The free account lacks advanced segmentation and analytics features

Pricing

• Free: Up to 500 subscribers 
• Basic: $11/month for 500 subscribers
• Pro: $13/month for 500 subscribers
• Agency: $33/month for 500 subscribers/site
• Creator: $11/month for 500 subscribers

Ease of use

• Most users find it simple to integrate MailPoet, making it an ideal WordPress autoresponder for beginners

User reviews and ratings

WordPress rating: 4.4

Some users were disappointed that MailPoet doesn’t support older WordPress versions. However, its customer support responds swiftly.

3. FunnelKit Automations

FunnelKit Automations is a powerful WordPress autoresponder plugin designed specifically for WooCommerce stores. This tool excels among autoresponder WordPress plugins for its visual automation builder, enabling users to easily create complex email sequences. 

It creates personalized customer journeys, recovery emails for abandoned carts, and post-purchase follow-ups. This makes it an excellent choice for ecommerce email marketing.

Key features

• Import workflows or use the automation builder to create campaigns from scratch
• Email sequence setup based on triggers, such as order creation 
• Integrates natively with WooCommerce apps like Subscription and Membership 
• Cart-related details for automated abandoned cart recovery
• Detailed segmentation and targeting based on product purchased, total revenue, and other criteria

Pros

• Allows you to delay messages based on your subscribers’ time zone
• Real-time insight into email performance
• Built-in A/B testing with smart sending
• Integrates with BulkGate and Twilio for SMS marketing

Cons

• No free version
• Setting up complex workflows from scratch requires time and patience

Pricing

• Basic: $129/year
• Plus: $299/year
• Professional: $399/year
• Elite: $599/year

Ease of use

• Users reported a moderate learning curve, but the customer support is quite responsive

User reviews and rating

WordPress rating: 4.9

Users consider FunnelKit Automations to be a must-have plugin for WooCommerce stores. It also comes with highly responsive technical support.

4. OptinMonster

Primarily known for lead generation, OptinMonster functions as a WordPress autoresponder plugin when integrated with email marketing services. Its strength lies in capturing leads through various form types, including exit-intent popups and slide-ins. 

OptinMonster shines with its page-level targeting, A/B testing capabilities, and behavior personalization. These features allow for highly targeted email campaigns based on user interactions. 

Key features

• Popups and bars for capturing leads before they go
• Launch different campaign versions and compare results
• Integrates with major email service providers like Mailchimp 
• Pre-built opt-in forms for lead capturing
• Create page-specific campaigns using page-level targeting

Pros

• Easy integration with WordPress websites
• Highly customizable opt-in forms
• No coding skills are required to create forms
• The built-in analytics can enhance the effectiveness of your lead-generation strategy

Cons

• Requires integration with a third-party email service provider
• Doesn’t offer a free account

Pricing 

• Basic: $18/month
• Plus: $48/month
• Pro: $73/month
• Growth: $123/month

Ease of use

• OptinMonster’s setup is relatively straightforward, but beginners have reported an initial learning curve with the tool

User reviews and rating

WordPress rating: 4.3

The users love OptinMonster as it helps convert a bigger percentage of visitors with superb customer support.

5. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) offers a comprehensive marketing solution for WordPress users that includes powerful autoresponder capabilities. It provides a full suite of tools, including email campaigns, SMS and WhatsApp marketing, and CRM functionalities. 

Brevo’s WordPress plugin enables easy integration. Users can create subscription forms and manage contacts directly from their WordPress dashboard. This feature makes it a versatile choice for businesses looking to streamline their email marketing efforts within WordPress.

Key features

• Drag-and-drop editor for building professional-looking emails
• Boost customer engagement and ROI with SMS marketing integration
• Pre-made templates for workflow automation
• Track email marketing performance with Brevo’s detailed campaign analytics
• GDPR-compliant tools ensuring the safety and privacy of customer data

Pros

• Offers affordable plans suitable for small businesses
• Intuitive dashboard for beginners and experts
• Advanced automation capabilities for effective customer engagement
• Supports multi-channel marketing

Cons

• Free plan allows only 300 emails daily
• Multi-channel marketing features are only available in the higher tiers

Pricing

• Free: For 300 emails/day
• Starter: Starting from $9/month from 5,000 emails/month
• Business: Starting from $18/month from 5,000 emails/month
• Enterprise: Custom price

Ease of use

• Users can comfortably navigate Brevo despite its advanced features that can overwhelm a beginner

User reviews and rating

WordPress rating: 4.2

While one user tagged Brevo as the perfect business solution, another stated that the free plan was limiting their small business. Overall, the tool’s rating shows that the users are happy with it. 

6. Mailchimp for WooCommerce

The Mailchimp for WooCommerce plugin is a tailored WordPress autoresponder plugin for ecommerce stores. It integrates Mailchimp’s email marketing features with WooCommerce, enabling automatic syncing of store data and customer information. 

This autoresponder WordPress plugin has mastered creating targeted campaigns based on purchase history and customer behavior. Using Mailchimp’s automation capabilities, WooCommerce store owners can easily set up complex email sequences to nurture leads and encourage repeat purchases.

Key features

• Boost post-purchase experience with automated follow-up emails
• Design emails with dynamic content based on pre-set conditions
• Automatically syncs WooCommerce data with Mailchimp account
• Customizable templates for building email sequences based on customer journey
• Detailed reporting offers insight into trends and campaign performance

Pros

• Facilitates personalized campaigns based on customer behavior
• Offers onboarding consultation for ease of getting started
• Leverages AI for deep insight into key email marketing metrics 
• Makes it easier to highlight products and promote sales

Cons

• Potential syncing issues between WooCommerce and Mailchimp
• Limited support on the free plan

Pricing

Mailchimp for WooCommerce is free to install, but you need one of these Mailchimp accounts to use the service:

• Free: For 500 contacts
• Essentials: $13/month for 500 contacts
• Standard: $20/month for 500 contacts
• Premium: $350/month for 10,000 contacts

Ease of use

• The autoresponder plugin is easy to use if you’re familiar with Mailchimp

User reviews and rating

WordPress rating: 4

Most users appreciate the efficiency of Mailchimp for WooCommerce. Only a few complained about sync speed but were directed to their page on GitHub for technical support.

7. The Newsletter Plugin

Newsletter Plugin is a multipurpose WordPress autoresponder plugin that offers a straightforward email marketing approach. It provides flexibility with essential features without overwhelming users, especially those seeking simplicity. 

This autoresponder WordPress plugin lets you create newsletters and automated email sequences directly on WordPress. It offers a free core plugin with the option to extend functionality through paid add-ons. 

Key features

• Add new products to newsletters quickly using the drag-and-drop composer blocks
• Manage unlimited contacts and send emails without restrictions
• Create a welcome email series with configured delays
• Integrates with popular form plugins like WP Forms and CF7
• Advanced targeting for sending focused campaigns based on several criteria

Pros

• Shows the number of subscribers that opened or ignored your email 
• Customizable subscription forms and email templates
• Direct integration with WordPress
• Fast email delivery speed
• Multilingual support

Cons

• Free version doesn’t offer WooCommerce integration and other advanced features
• Offers limited integrations

Pricing

• Basic: Free
• Blogger: $99/month for three sites
• Agency: $330/month for unlimited sites

Ease of use

• The Newsletter Plugin has an intuitive interface and requires minimal technical knowledge to set up

User reviews and rating

WordPress rating: 4.6

Users praise Newsletter Plugin as an alternative to other tools due to its features. This spurred them to purchase the premium versions.

8. Formidable Forms

Formidable Forms is primarily an advanced form builder. However, it doubles as a capable WordPress autoresponder plugin, enabling you to create automated email campaigns. 

As an autoresponder WordPress plugin, Formidable Forms excels at capturing leads through customized forms. With its ability to manage data, Formidable Forms is a powerful tool for businesses looking to combine lead generation with automated follow-ups.

Key features

• Drag-and-drop form builder
• Conditional logic for creating dynamic forms
• Integrates with email services like Mailchimp and MailPoet 
• Detailed analytics with engaging visuals
• Customizable email notifications

Pros

• Extensive range of form types
• Creates professional-looking charts and graphs
• Allows users to update or delete submitted forms from the frontend

Cons

• Commercial upgrades can increase the overall cost
• Free version only offers form-building features 

Pricing

• Basic: $79/year
• Plus: $199/year
• Business: $399/year
• Elite: $599/year

Ease of use

• Users say the integration process is simple

User reviews and rating

WordPress rating: 4.8

While one user reported its ease of customization, several others praised the excellent customer support they received from Formidable Forms.

9. WPForms

WPForms is an intuitive form builder and WordPress autoresponder plugin. It simplifies the process of creating forms and setting up automated email responses. Its form abandonment technology and conditional logic features allow for sophisticated lead capture and nurturing.

Key features

• 1,900+ form templates
• Integrates with email marketing tools and CRM 
• Conditional logic for creating personalized forms
• Forms appear well on all screen types
• Instant notification for form submission 

Pros

• Enables easy form creation
• Provides regular updates and customer support
• Offers built-in spam protection

Cons

• Requires a paid plan to access advanced features

Pricing

• Basic: $99/year for one site
• Plus: $199/year for three sites
• Pro: $399/year for five sites
• Elite: $599/year for unlimited sites

Ease of use

WPForms is easy to integrate, making it ideal for beginners

User reviews and rating

WordPress rating: 4.9

Some users tagged WPForms as a scam due to the inability to save data in the free version. However, customer support was quick to debunk this with useful tutorials.

10. AutomateWoo

AutomateWoo is a specialized WordPress autoresponder plugin for WooCommerce stores. It stands out for its powerful automation capabilities tailored to ecommerce needs. 

This autoresponder WordPress plugin is designed to create personalized customer experiences through targeted email campaigns. It can also help you win back inactive customers with product recommendations and special offers. 

Key features

• Create and schedule workflows to autorun
• Set up abandoned cart reminders to recover sales
• Target customers for email personalization 
• Ask for a review or send product recommendations using follow-up emails
• Detailed analytics for tracking campaign and workflow performance 

Pros

• Offers a wide range of workflows for customizing the customer journey 
• Integrates with other email marketing services
• Its dynamic coupons can increase the purchase rate

Cons

• It can be expensive for small businesses 

Pricing

• $13.25/month monthly billed annually at $159

Ease of use

• It’s easy to download and install

User reviews and rating

WooCommerce rating: 3.9

Although AutomateWoo is an excellent plugin, users think it’s pricey for small businesses. Also, customer support is limited, with some users reporting robotic responses. 

Conclusion

Integrating an autoresponder with your WordPress site is crucial for streamlining your email marketing efforts and boosting engagement. Throughout this article, we’ve explored various WordPress autoresponder plugins, each offering unique features to suit different needs. 

From user-friendly options like WPForms and MailPoet to comprehensive solutions like Omnisend, there’s a tool for every WordPress user. 

The key to success lies in choosing a plugin that aligns with your business’s specific requirements. Whether you’re looking for ease of use, advanced automation, or ecommerce integration, we encourage you to explore the autoresponder WordPress plugins we reviewed above. 

Remember to consider factors like features, pricing, and user reviews. With the right autoresponder solution, you can effectively engage customers and drive conversions.