Iryna Shatalo

Iryna leads Product Knowledge Enablement at Omnisend, with 6+ years at the company behind her. She sets the strategy for Omnisend's product knowledge ecosystem: Help Center content, internal enablement, and the platform's AI support tools. Before this role, she spent years in customer support, answering real user questions, and that background still shapes her work today. She runs the customer interviews and Q&A sessions that keep her guides grounded in how people actually use Omnisend, rather than how the product is supposed to work on paper. Her studies at Kyiv National Linguistics University sharpened that instinct for clear language, and because her team runs the same Help Center users rely on for official answers, her articles come straight from the source, not a secondhand summary.