WordPress newsletter plugins can schedule, automate, and provide templates for the distribution of content to your subscribers. The best ones also help build your list with opt-in compliance and track opens, clicks, and sales.
Some newsletter plugins provide paywalls, customer-management features, and integrate with tools you already use, like Recharge and Loop for memberships.
In other words, there’s a perfect WordPress newsletter plugin for you, whether you sell products, offer subscriptions, or run a humble blog.
Join us below to discover the best plugins for WordPress newsletters.
Grow your newsletter list and create high-converting email campaigns and automations with Omnisend
Newsletters land where people already look every day — their inbox, letting you skip the competition for attention that happens on social platforms and websites.
You can segment based on the data you already collect. Purchase history tells you who buys premium products, click behavior shows content preferences, and location data enables regional offers.
Newsletters create predictable touchpoints with customers. Monthly updates or weekly digests establish a rhythm in your communication that builds anticipation and habit.
You control every element of the presentation. Format long stories, showcase multiple products, or run educational series without platform limitations dictating your content structure.
Readers join newsletter lists intentionally. They provide their email address and confirm they want your updates, creating permission-based relationships from day one.
Performance data guides content decisions. Open rates show subject line effectiveness, click patterns reveal what readers want, and conversion tracking connects content to revenue.
Lists grow in value over time. Each subscriber represents someone you can reach directly, building an asset independent of any platform’s algorithm changes.
Direct communication eliminates interference. You speak to subscribers without public comments, competitor ads, or platform notifications diluting your message.
Email campaigns converted one in 18 newsletter clicks into purchases in 2024, proving that regularly scheduled emails drive revenue. They are best alongside automations, such as welcome series and abandoned carts, which convert one in three people.
Best WordPress newsletter plugins comparison
Our list of top newsletter WordPress plugins includes options for ecommerce, blogging, international readerships, and more.
Check out this table comparing each plugin:
Plugin
Active installations
Rating
Free plan
Pricing plans (starts from)
Best for
Omnisend
90,000+
4.9
Yes
$16/month
Ecommerce
Icegram
70,000+
4.6
Yes
$129/year
WordPress bloggers
MailPoet
500,000+
4.4
Yes
$10/month
Established blogs
The Newsletter Plugin
300,000+
4.6
Yes
$69 one-time
International sites
Brevo
100,000+
4.2
Yes
$9/month
Multichannel marketing
Sender
4,000+
4.6
Yes
$10/month
Newsletter and SMS combo
Noptin
10,000+
4.5
No
$149/year
Lightweight automation
FluentCRM
60,000+
4.8
Yes
$77/year
Data-conscious businesses
MailOptin
20,000+
4.8
Yes
$99/year
Conversion-focused publishers
9 best WordPress newsletter plugins
Our selection process for the top WordPress newsletter plugins was hands-on. We evaluated their performance, user interface, and integration capabilities.
We analyzed user reviews to gauge long-term reliability, customer satisfaction, update frequency, and developer support for ongoing maintenance and compatibility.
Pricing structures were assessed for value and scalability. We compared feature sets across plugins, focusing on email-building tools, automation capabilities, and analytics depth to ensure crucial metrics like open rates were trackable.
Campaign Booster automatically resends emails to subscribers who didn’t open or click the original message
Pricing
Free: Includes all standard features, unlimited access to newsletter templates, for 250 contacts and 500 emails/month
Standard: $16/month for 500 contacts and a 12x contact list email send limit
Pro: $59/month, includes unlimited emails to 2,500 contacts, advanced reporting, and bonus SMS credits equal to the price of your monthly plan
Omnisend is the best free newsletter plugin for WordPress because it doesn’t restrict standard feature access. Let’s explore some of its top characteristics:
Pros
You can craft captivating newsletters quickly with the intuitive drag-and-drop builder
A vast library of pre-designed templates for various occasions
Connect with your audience on any device thanks to mobile-optimized signup forms
The seamless integration of Omnisend with WooCommerce provides an excellent opportunity to increase ecommerce sales
Omnisend’s free plan offers access to advanced features, including unlimited subscriber segmentation, A/B testing, automated workflows, and comprehensive performance reports
Pre-built email workflows designed for product abandonment, cart abandonment, cross-selling, and more
There’s 24/7 award-winning support for all customers, including the free plan
Best for — ecommerce
Omnisend is the best tool for ecommerce stores of all sizes with newsletter and automation requirements. It handles campaign scheduling and flows, letting you assign segments to each and deliver personalized content that nurtures and converts more customers.
Other use cases
Subscriptions: Omnisend connects with Recharge, Loop, and membership plugins. You can email subscribers before renewals, send different messages to active versus lapsed members, and track subscription revenue directly.
Reviews
“We’ve been using it for years in another store, and two years ago we trusted Omnisend again as our newsletter service. It’s easy to use, the design is intuitive, the support is pretty good, and overall, we’re happy with it.” — G2 user.
“The Omnisend platform is so intuitive to use, with great features and updates always seem to be on the way. Importantly (for me), the customer service is first class. Thanks to all at Omnisend. Even the AI help bots seem to get it!” — Trustpilot user.
Free: All core features with unlimited contacts and emails
Pro: $129/year for one site, adds autoresponders, workflows, and cart recovery
Max: $229/year for three sites, includes detailed analytics and VIP support
Icegram Express positions itself as the affordable alternative to expensive email services. Here’s what sets it apart:
Pros
Everything runs within WordPress — no external platforms needed
Automatic new post notifications keep readers engaged
Works with native WordPress user roles and permissions
No monthly fees based on subscriber count
Includes WooCommerce automations in paid plans
11-year track record with dedicated support
Best for — WordPress bloggers
Icegram Express suits content creators and bloggers who want email marketing capabilities without leaving the WordPress dashboard. It’s best for post notifications and content digests while keeping costs predictable.
Other use cases
Membership sites: You can connect it with MemberPress, Paid Memberships Pro, or Ultimate Member to segment emails by membership level, and then send exclusive content or run win-back campaigns for expired accounts (Pro).
Reviews
“Icegram Express does exactly what I needed! Their support team was responsive and courteous in providing a solution when I had trouble with workflow. Functionality and support is as promised. I highly recommend this plugin!” — Icegram user.
“I love this plugin and use the free version on almost all of my websites. It has really changed over the years. It’s worth buying.” — Icegram user.
Let’s go into what makes MailPoet one of the best WordPress newsletter plugins:
Pros
With MailPoet’s built-in visual drag-and-drop builder, you can easily design your emails
You have the choice to either create emails from scratch or opt for one of MailPoet’s pre-made newsletter templates
It integrates seamlessly with WordPress and WooCommerce
The platform offers advanced automation capabilities, including automated email series and WooCommerce-specific automation
It provides tools to help users comply with GDPR regulations and maintain subscriber consent
There’s no need to exit your WordPress dashboard to execute any of your email marketing campaigns
Cons
A common observation among users is that the available template variety is somewhat limited
Its feature set is relatively simplistic when compared to some of its rivals
The interface may appear a bit clunky
The tool lacks a sufficient number of ecommerce-focused features
Best for — established blogs
MailPoet suits content publishers with existing audiences who need reliable post notifications. The plugin automatically sends new articles to subscribers, keeping readers engaged without manual intervention.
Other use cases
Multi-site agencies: You can run email marketing on 50 different client sites with the Agency plan. Each site gets a subscriber limit, perfect for managing multiple businesses without mixing lists or dealing with separate accounts.
Reviews
“MailPoet is very easy and quick to set-up, newsletter drafting is very WordPress-like and emails end up in our customer’s inbox. I switched from Mailchimp and am very happy as I keep all my customer data that never leaves my WordPress install.” — G2 user.
“What I like best is the integration with WordPress and the possibility to create a “Welcome Email Series” for the new subscribers on my website. Also, the email editor is very easy to use.” — G2 user.
Let’s explore The Newsletter Plugin’s pros and cons closely:
Pros
The Newsletter Plugin is known for its user-friendly interface, suitable for users with various skill levels
Integrates smoothly with WordPress, WooCommerce, and other plugins
Offers powerful automation capabilities, including drip campaigns and autoresponders
Allows for advanced subscriber segmentation for targeted messaging
Provides multiple integrations with tools such as Elementor and Gravity Forms
There’s a 30-day money-back guarantee on both paid plans
Disabling the plugin or its addons doesn’t erase the configuration or collected data
Cons
The pricing structure is a bit different from other tools — while it’s not particularly complicated, it may be challenging for beginners
There’s no phone or live chat support, so if you have a query, you need to raise a support ticket or participate in the forum
Best for — international sites
The Newsletter Plugin is a top choice for your multilingual website as it integrates with WPML, Polylang, and TranslatePress, letting you send email newsletters and campaigns in different languages to segmented audiences.
Other use cases
Event promoters: Connect with The Events Calendar, Events Manager, or EventPrime to automatically pull event details into newsletters. Send weekly roundups of upcoming shows, conferences, or meetups without copying and pasting event information.
Reviews
“The Newsletter plugin is the perfect solution for me as an author. It was very easy to set up, and they gave great support when I had a question, too! It integrates really well with SendInBlue for transactional emails. A big thumbs up.” — The Newsletter Plugin user.
“I was searching for an alternative to my paid newsletter plugin. I found it, and it’s even better!” — The Newsletter Plugin user.
Let’s get into what sets Brevo apart as one of the top choices for the best WordPress newsletter plugin:
Pros
You can easily install the Brevo plugin in WordPress through your dashboard by activating it using your Brevo account’s API key
Brevo’s customer service team is known for its responsiveness, accessible through both email and live chat
Its free plan allows you to send up to 300 emails daily to your newsletter list
Brevo offers a variety of responsive newsletter templates, ensuring they display well on mobile devices
If you use WooCommerce, you can easily link Brevo’s SMTP with the WP Mail SMTP plugin to send order confirmation emails to customers
Cons
Importing contacts from other mailing lists can be challenging and may require extra effort
Brevo lacks the extensive template variety offered by some other email service providers
It often requires additional configuration and customization since many of its features don’t work out of the box
Best for — multichannel marketing
Brevo works best when you need email, SMS, and WhatsApp in one place. Build campaign workflows that email first, text non-openers, then WhatsApp inactive subscribers — all from the same campaign builder.
Other use cases
Transactional email reliability: Replace WordPress’s unreliable email with Brevo’s SMTP for password resets and order confirmations. You get real-time tracking to see which emails bounce or get delivered.
Reviews
“I’m currently using Brevo to handle contact form submissions from my WordPress site (https://fetishfurniture.org), where I build and sell handcrafted BDSM furniture. I connected it via Contact Form 7 and Brevo SMTP to ensure messages reach my inbox reliably. Setup was easy, and delivery has been excellent so far — no missing emails or spam issues.” — G2 user.
“Brevo bills based on total email sends rather than by total contacts, making it a much more affordable option than much of the competition. I also like that the company’s customer support is very responsive and easy to contact.” — G2 user.
Enterprise: Custom pricing for large organizations
Is Sender the best WordPress newsletter plugin for your needs? Let’s find out:
Pros
You can send top-notch email newsletters straight from your WordPress dashboard, all without the need for coding
Access to a variety of free stock images that you can easily incorporate into your emails
Utilize dynamic popups and embeddable forms to rapidly grow your list of subscribers
You can effortlessly include products in your newsletter using the Product Wizard
It’s possibly the best WordPress newsletter plugin for those who send emails infrequently, as it has the option to purchase email credits as required with the Pay As You Go plan
The free plan lets you send up to 15,000 emails/month, which is more than most tools
Cons
Users may require time to learn and configure advanced settings
Some users have reported occasional issues with email deliverability, which can affect the success of your email campaigns
Best for — email newsletter and SMS campaigns
Sender suits newsletter publishers who also text subscribers. Send your weekly newsletter, then use SMS for urgent updates, flash sales, or event reminders that need immediate attention beyond regular newsletter schedules.
Other use cases
Seasonal senders: Credits never expire, perfect if you only send newsletters during busy seasons. Launch holiday campaigns, event announcements, or quarterly updates without paying for dormant months between sends.
Reviews
“After struggling for weeks with other confusing email marketing platforms, Sender.net was a revelation! As a complete beginner, I accomplished more in a single day with Sender.net than I had in weeks elsewhere – it’s incredibly intuitive.” — G2 user.
“We’ve been using Sender.net for our email and SMS campaigns, and it’s been smooth sailing — super easy to use, great deliverability, and packed with features even on the free plan. Their pricing is fair, and the automation tools are spot on for a small business like ours.” — G2 user.
Add unlimited newsletter subscription widgets to widget areas
Collect unlimited newsletter subscribers
Send one-off newsletters to subscribers
Automatically notify subscribers about new blog posts
Works within the WordPress dashboard (no need to leave WordPress)
Pricing
Personal: $149/year
Business: $249/year
Agency: $349/year
What makes Noptin one of the best WordPress newsletter plugins? Here’s a glimpse at its advantages:
Pros
Operates within the WordPress dashboard, making it accessible for users already familiar with WordPress
Offers various options for form placement and design, accommodating different website layouts and marketing strategies
Capable of handling a large number of subscribers without significant performance issues
Automated post notifications help drive traffic back to the website, potentially improving reader engagement
Cons
Limited advanced email marketing features compared to dedicated email marketing services
Relies on your web host for sending emails (unless using an SMTP plugin)
Limited email template designs compared to specialized email marketing tools
No A/B testing capabilities
Lack of advanced segmentation and automation features
No analytics or reporting features
Best for — lightweight automation
Noptin suits you when you want newsletter features without the bloat. The plugin runs fast even with thousands of subscribers, keeping your site speedy while handling new post notifications and subscriber management.
Other use cases
Content creators with lead magnets: Offer downloadable guides or templates in exchange for newsletter signups. After subscribing, readers automatically get redirected to download your content upgrade.
Reviews
“I tried several other plugins, and even Mailchimp, and nothing comes close to the simplicity of setting up a newsletter. And tech support is superior to many plugins I’ve used.” — Noptin user.
“This is a great solution for sending emails out to a subscribers’ list with each new blog post. Works great!.” — Noptin user.
One-time yearly fee instead of monthly per-contact pricing
Best for — data-conscious businesses
FluentCRM is a top WordPress newsletter plugin when you need marketing automation but can’t send customer data to third parties. Healthcare providers, financial services, and privacy-focused businesses can trust its data management.
Other use cases
Course creators: Tag students by lesson completion, trigger certificates after final modules, or send reminder sequences to inactive learners. The visual automation builder shows where each student sits in their learning journey.
Reviews
“We appreciate being able to manage our email campaigns and lists from the dashboard and–more importantly–integrating signups with user account management. The automations are pretty good. Email sending is reliable.” — G2 user.
“FluentCRM comes packed with all the features that a good CRM must have and many more. It’s easy to configure and integrates well with WordPress. Even the free product is quite useful, but I would suggest anyone consider the Pro version.” — G2 user.
MailOptin focuses on conversion optimization alongside newsletter features. Here’s what distinguishes it:
Pros
Content locking forces email signups to access premium content
Detect AdBlock users and show alternative messages
Play sound effects when popups appear to grab attention
Advanced triggers based on scroll depth, time on site, or exit intent
WooCommerce-specific rules for cart abandonment popups
Stores lead data locally, including conversion source and time
Works with 40+ email services and CRMs
Best for — conversion-focused publishers
MailOptin is the best newsletter plugin for WordPress when you treat every page view as a potential subscriber. Lock your best content until visitors subscribe, detect ad blockers to show custom messages, or play attention-grabbing sounds when forms appear.
Other use cases
WooCommerce stores: Display targeted popups based on cart contents, purchase history, or customer spending. Create upsell popups when products get added to the cart or cross-sell messages for returning customers.
Reviews
“MailOptin is unlike most plugins. Most plugins cost you money but MailOptin makes you money. When done right, you can see an instant lift on driving subscribers and sales. Incredible value and very easy to use lead generation tool!” — MailOptin user.
“MailOptin is a powerful plugin for getting huge subscribers from your site. It will surely lift your signups and it’s an easy lead generation tool. Their support is amazing and integration with MailChimp is so smooth. I totally love this lead magnet plugin.” — MailOptin user.
Which is the best free newsletter plugin for WordPress?
Omnisend stands out as the best free option, uniquely providing access to premium features like A/B testing, subscriber segmentation, and automation workflows without cost. Your main limitation is the number of contacts.
Other notable free options include Brevo (allowing 300 daily emails) and MailPoet’s starter plan.
These typically let you create basic newsletters and manage subscribers, but often restrict advanced features like automation or detailed analytics.
You should consider upgrading to paid newsletter WordPress plugins when your subscriber list grows significantly, or you need specific capabilities like:
Advanced automation sequences
Deep analytics and reporting
Extended template libraries
Higher sending limits
Priority customer support
If you’re just building your email list and want to test advanced features without commitment, Omnisend’s free plan offers the most value, with access to professional templates, drag-and-drop builders, and effortless WooCommerce integration.
How to choose the best newsletter plugin for WordPress
Follow these four tips to choose the best WordPress newsletter plugin for your site:
Define your email marketing goals
Evaluate your subscriber numbers, how often you’ll send emails, and what you want to achieve. A free plan from Omnisend or MailPoet works well when you’re just starting.
Running a bigger business with regular campaigns? You’ll benefit more from premium features like advanced automation and detailed analytics.
Consider growth potential
Your chosen plugin should grow with your business. Look for flexible pricing tiers and hassle-free upgrades. This way, you won’t need to switch platforms later, saving time and keeping your subscriber data intact.
Evaluate integration requirements
Make sure your plugin integrates nicely with your existing tools. Running an online store? Prioritize strong WooCommerce integration. For content-focused sites, look for tools to share and promote blog posts easily through email campaigns.
Test support and documentation
Good support becomes essential as your email marketing grows. Check out the plugin’s help documents, how quickly they respond to issues, and whether there’s a user community. Reliable help and engaged developers can make or break your long-term success.
Read reviews on multiple platforms
Read reviews across multiple platforms before deciding. Check the WordPress plugin directory for verified user feedback, browse plugin comparison pages, and search Reddit and Quora for unfiltered discussions.
Summary
Some newsletter plugins for WordPress, such as The Newsletter Plugin, handle basic campaigns and bulk sends, while others, like Omnisend, add automations for abandoned carts and welcome series.
Growing your list requires forms and popups — Omnisend and MailOptin are best here with exit-intent triggers, with Omnisend providing unlimited segmentation on all plans, helping you group subscribers by their interests for targeted newsletters.
For paywalling content behind email signups, MailOptin’s content locker forces subscriptions before readers access premium articles, making it the go-to for aggressive list building.
Join Omnisend to upgrade your WordPress newsletters with popups, forms, and templates that convert
Omnisend’s free plan includes all standard features, making it ideal for ecommerce stores. FluentCRM keeps data on your server for privacy compliance. MailPoet automatically notifies subscribers about new posts.
How to implement a newsletter in WordPress?
Pick a plugin, activate it, and grab your API key if using external services. Design a signup form, stick it in your sidebar or footer, then craft your welcome email.
How much does WordPress newsletter cost?
You can start for free with most plugins. When you outgrow limits, expect $10–100/month, depending on subscriber count and sending numbers. FluentCRM and The Newsletter Plugin buck the trend with one-time yearly fees.
Does Mailchimp work with WordPress?
Mailchimp connects via multiple methods — official plugins, form builders, or API integrations. However, it isn’t among the best WordPress newsletter plugins due to a steeper learning curve.
This article was researched and written by our experts following a precise process.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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