Treating your body right is key to a long and happy life. Looking and feeling our best not only makes us feel better about ourselves but can also improve interactions with those around us, help us be more productive, and give us the confidence to try new things.
That means that if you sell body care products, anyone can be your target audience — you just need the right messaging and strategy. Of course, reaching your audience and inspiring them to try out your products is a different story, but these body care email examples can be a good start.
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People love free stuff. Seriously, it triggers irrational behavior that you wouldn’t see otherwise. Customers stand in lines, stay up late, and even buy more than they need just to get their hands on something free.
Having people try out your products for free can help them discover how awesome your stuff is. That’s exactly why it’s a great idea for Ashley & Co. to offer complimentary samples with an online purchase of over $50 in its email. This offer entices customers to shop more and enjoy a few freebies.
The limited-time offer creates a sense of urgency, and product recommendations give customers a headstart on their body care routine.
Check our beautiful, responsive and easily customizable newsletter templates to make your body care or health focused business emails stand out!
2. Gro-to: be friendly
A study by the Nielsen Norman Group found that a casual, conversational, and enthusiastic tone of voice in web content increases a users’ willingness to recommend a brand and performs the best.
Gro-to goes all out with a friendly tone. The headline “Did we just become mates?” immediately catches the reader’s attention, and the chatty copy feels more personal.
3. Hawthorne: personalize product recommendations
Image via Really Good Emails
Personalization is a proven way to increase engagement. Customers receive suggestions tailored to their interests or purchase history, making your messages more appealing.
Hawthorne knows this and takes it to the next level by personalizing each email with relevant product recommendations. The headline, “Your Perfect Match,” and the complementing subheadline, “Your unique profile guided us…” create anticipation, and the product images drive curiosity.
With email personalization, Hawthorne ensures customers only see products they care about. Plus, it implies that the brand knows them and makes for a better shopping experience.
4. Supergoop: guide the customer to what they’re looking for
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Selling body care products to a wide range of potential customers can be tricky, as we’re all a little different. However, if you can find a quick way to help guide the viewer on which product they need based on their characteristics, there’s a great chance that they’ll want to try out your products.
This is exactly what Supergoop is doing in this email. It understands that, although everyone’s skin is different, we can all find reasons to use moisturizer. It starts by asking you what type of skin you have and then goes a little deeper to determine your specific skincare needs.
5. Nuud: send a double opt-in email
Double opt-in emails are a great way to make sure that customers are actually interested in your products. Usually, this type of email includes an invitation to join the brand’s mailing list and an extra step — like clicking on a link or replying to an email — that allows you to confirm your subscription. It results in a more engaged and loyal customer base since they’re interested enough to take action.
Nuud’s email is short, clear, and to the point. Its friendly tone in the headline “Yes! Welcome to the deodorant revolution” builds excitement, and the call to action button is eye-catching enough to make customers click. The product image further reinforces the promise of a revolutionary deodorant experience by showing how different its product is compared to others.
6. Naturopathica: share valuable product information
Naturopathica educates its readers about its products in its email. The email shares a history of how aloe vera has been used for centuries, which validates the product’s effectiveness. It also explains how the brand sources its ingredients and reiterates that it’s committed to only using aloe vera that’s “100% natural” to ensure potency.
7. Erno Laszlo: list your product offerings
Image via Really Good Emails
The average consumer is bombarded by promotional emails every day. This means that you’re in a race against the clock to show off your products within those precious few seconds when you have their attention.
Erno Laszlo makes the most of this limited frame and space to convey as much information as possible. The design is sleek and concise, with minimal distractions. It showcases seven products, adds a tip, and includes limited-time offers to provide additional incentives to purchase.
It’s a power-packed email that makes it easy for customers to see what they could buy without overwhelming them.
Misc. Goods Co offers a “pay-what-you-can” discount with up to 40% off on its products. This type of discount allows customers to set their own prices, which helps them make informed decisions about their purchases and lets the company adjust prices based on customer demand.
The email also highlights complementary products and offers a free shipping incentive to encourage customers to add more items to their cart — ultimately leading to higher sales. This tailor-made approach to discounts is an interesting way to involve the customer and provide them with a memorable shopping experience.
9. Hers: walk the customer through their journey
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A major challenge that comes with selling body care products is that they rarely provide instant results. Not only that, some even make you look worse before making you look better. This can make it more challenging to attract long-term customers, as they’re more likely to give up somewhere along the way.
This Hers email shows that the best way to address this is to take it head-on. It tells the customer that improving their skin is a process, and it’s going to involve a little faith on their part. It also makes sure to highlight that this is only a temporary phase and gives the reader pointers on how to get through it as positively as possible.
10. Hiki: invite subscribers to explore the website
Image via Really Good Emails
Welcome emails are the perfect chance to invite subscribers to engage with your brand further. These subscribers are in — they want to find out more about who you are and what you do.
Hiki does this with its welcome email, which invites customers to explore its website. The email is short — it simply thanks the subscriber for signing up, describes who the products are for, and directs the reader to the call to action. Hiki ensures readers won’t waste too much time reading and that they’ll take action.
Welcome subscribers, engage with value
The key to successful email campaigns is engaging customers with value. These body care email examples show how companies use captivating visuals and storytelling to educate readers, provide discounts, highlight product reviews, and invite customers to take further action.
And, of course, if you’re short on time and creativity, explore Omnisend’s email templates to get your campaigns up and running in just a few clicks. Registration is free, so go ahead and give it a try.
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Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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