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A discount email is one of the most effective tools to engage your customers and drive more sales. You can use them to showcase various offers, connect with your audience, and boost conversions — all of which makes them a valuable addition to your overall email marketing strategy.
However, it’s important to understand what makes discount emails so effective and how to apply these best practices when crafting your messages.
From creative designs to compelling subject lines, this guide covers 10 discount email examples, providing insights into what makes them so successful and actionable tips to elevate your email marketing campaigns.
What is a discount email?
A discount email is a targeted message businesses send to customers to promote special offers like percentage-off deals, exclusive codes for a purchase discount, or seasonal sales. These types of emails are versatile and highly effective at driving various marketing goals.
For example, discount emails can be successful at encouraging first-time purchases from new customers, rewarding loyal and repeat customers, and boosting engagement during slower sales periods.
But discount emails don’t just entice audiences with immediate value. They can also help you build long-term customer relationships. When you offer exclusive deals, you can position your business as being more customer-centric, which ultimately helps build trust with new and existing customers.
10 discount email examples that convert
Below, we’ll explore 10 successful discount email examples with insights into why they work so effectively.
For even more inspiration and ready-to-use designs, check out Omnisend’s free newsletter templates.
1. REN Skincare

Subject line: 20% off radiance
This skincare email example combines a clean design with a clear and compelling headline that immediately gets the reader’s attention. Plus, the highlighted 20% discount aligns extremely well with the audience’s interest in the brand’s value-driven offers.
REN also emphasizes the benefits of the promoted products, such as achieving radiant, healthier-looking skin, which resonates strongly with customers’ needs for effective and reliable solutions. The lifestyle imagery is visually appealing, showcasing glowing skin in natural settings, further reinforcing the brand’s promise of exceptional results while aligning with its ethos of clean and sustainable beauty.
2. Bubble

Subject line: Savings R Here
Bubble’s email combines a playful design with a conversational tone so the offer feels more personal. The vibrant and quirky design elements, like the bold fonts and fun images, reflect the brand’s youthful personality and help the discount email message stand out in a crowded inbox.
Bubble subtly reinforces the urgency of the discount throughout the content, which encourages recipients to act quickly without making them feel pressured. This balance between creativity and clarity ensures that the brand’s customers stay engaged and informed, leaving them with a lasting impression.
3. Bare Bones

Subject line: Flash Sale: 50% Off
This example from Bare Bones leverages flash sales with bold typography and prominently places its call to action (CTA) to create a sense of urgency, instantly grabbing the audience’s attention. The brand communicates a limited-time offer with phrases like “Act now” to encourage immediate clicks and prevent customers from hesitating.
Bare Bones also strategically integrates customer testimonials, showcasing real-world cases of satisfied shoppers to enhance brand credibility, build trust, and boost customer retention. This thoughtful design ensures a seamless and compelling experience that drives conversions effectively.
4. Joules

Subject line: Strike Whilst It’s Hot — Up to 60% Off
Joules’ email grabs attention with vibrant visuals that immediately convey excitement and energy. The striking design elements, bold fonts, and colorful imagery complement the enticing copy that highlights the impressive 60% discount.
To further personalize the experience, the brand also includes category-specific deals that make it easier for customers to find products that meet their preferences. This combination of visual appeal, personalized content, and discount pricing strategies ensures high engagement and click-through rates, showcasing how Joules uses its discount email template to its advantage.
5. hers

Subject line: ONE MORE DAY to shop our holiday sale
The above discount email offer from hers effectively creates urgency with the prominent countdown timer that ticks down the remaining hours of the sale. This visual element not only grabs attention but also instills the feeling of FOMO (fear of missing out), compelling recipients to act before it’s too late.
The sleek and minimalist design keeps the message concise and uncluttered, with a clear focus on the limited-time offer. The brand pairs this alongside compelling CTAs like “Shop now” to make it as easy as possible for recipients to take action.
This combination of urgency and simplicity can make holiday newsletters like this effective for driving conversions and leaving a lasting impression.
6. Pepper

Subject line: Don’t Forget
Pepper’s email excels because of its simplicity and clarity, both of which make it an excellent example of effective email marketing. The friendly tone and reminder create a sense of approachability and ensure the message feels personal and genuine.
Pepper’s clear discount offer is also prominently displayed, leaving no room for confusion about the value customers can get. Minimalistic design elements eliminate distractions and keep the recipient focused entirely on the CTA.
By reducing visual clutter and emphasizing the primary message, the email encourages audiences to take quick action without leaving them feeling overwhelmed. This example showcases how effectively Pepper has used its clothing brand marketing to drive more conversions.
7. Tattly

Subject line: Welcome! Here’s Your Discount Code
Tattly’s welcome email is a perfect example of how to make a strong first impression. The warm and friendly tone immediately establishes the brand’s connection to the recipient, while the discount code creates an incentive to make a purchase.
The email also highlights the brand’s unique selling points, such as its high-quality products and creative designs, which further help build trust and credibility. Additionally, Tattly successfully encourages new customers to engage with the brand and explore its offerings further through the combination of a compelling offer and its personalized welcoming message.
8. Roam Adventure Co

Subject line: On Now: July 4th Sale
Roam Adventure Co’s email uses the excitement of a seasonal event to create a timely and engaging discount offer. The design highlights the sales offer in the 4th of July subject line so that recipients immediately know the purpose of the email.
The brand also features its best-selling products within the content to help indecisive shoppers make decisions. The patriotic theme and bold visuals align with the holiday spirit, while the clear CTA encourages quick engagement.
The combination of relevance, visual appeal, and helpful suggestions in the brand’s discount email makes it a powerful tool for driving sales.
9. Guitar Center

Subject line: Your 15% Off, As Promised
Guitar Center’s discount code email successfully creates a sense of exclusivity by delivering on its promise of a 15% discount just for becoming a customer. The brand personalizes the tone to help make customers feel valued, and the straightforward layout ensures that the offer is easy to understand and redeem as soon as possible with a barcode and coupon code.
Clear and concise CTAs like “Shop now” drive recipients toward the next step, making it simple to complete a purchase and use the coupon. Guitar Center’s thoughtful approach to a thank you email showcases how these tools can maximize engagement and conversion rates.
10. Hanni

Subject line: Your Welcome Offer is Expiring
In this discount email template, Hanni creates a sense of urgency by suggesting that customers could lose out on their discounts if they don’t act soon. The email also showcases how effective product bundling ideas can be.
A clean design prevents the message from getting lost among all the CTAs, and the layout focuses on what the brand offers.
To compel customers even more, Hanni offers two additional ways for customers to save at the end of the email and highlights the core values that promise to deliver the value that customers are looking for.
Best practices for crafting perfect discount emails
If you’re wondering how to write a discount offer email, consider these best practices:
Personalize discounts based on customer behavior
Generic discounts can often fail to capture attention, especially since many people’s inboxes are inundated daily. However, leveraging behavioral segmentation can help you tailor your offers to resonate more deeply with individual customers.
By analyzing user purchasing behavior, you can group customers together and create offers that cater to their purchasing habits. For example, you could offer a 20% discount on something to customers who recently purchased a related product. This level of personalization not only makes the email feel relevant but also increases the likelihood of a repeat purchase.
Use anchoring to highlight the value of the discount
Anchoring can help show the savings by displaying the original price, sales price, and the total percentage saved. To enhance the perception of value, consider incorporating testimonials from satisfied customers who highlight the product’s quality.
For example, phrasing such as “Was $100, Now $75 (25% Off)” emphasizes how much customers can gain from this single purchase. Additionally, showcasing product popularity — such as featuring a “Bestseller” badge or sharing facts and figures like “10,000 sold this month” — helps establish social proof to encourage action.
Create urgency with limited-time offers
Time-sensitive deals encourage immediate action, reduce procrastination, and boost conversions — refer back to the example by hers.
The countdown timer visually highlighted the time left to shop and created a compelling sense of urgency that led to a noticeable spike in conversions within the final hours. Leverage this approach by combining countdown timers with compelling CTAs for maximum impact.
Make the discount easy to redeem
A complicated redemption process can prevent customers from using an offer at all. Making it more complex to redeem a discount can also deter customers from shopping for your other products.
The key is simplicity. Make every discount you offer easy to redeem by providing clear instructions and links. You can also include pre-applied discount codes in links to further streamline this process.
Pair discounts with complementary offers or upsell opportunities
Go beyond a single offer and maximize your discount’s impact by bundling it with additional deals. For instance, BOGO deals like “buy one, get one at 20% off” are highly effective at creating more opportunities to drive clicks and conversions.
Additionally, suggesting items that pair well with the discounted product can also boost cart value, so it doesn’t just have to be a BOGO. You can also leverage product bundling to create more cross-selling and upselling opportunities for your store.
20+ discount email subject lines you can steal
Crafting the perfect subject line is crucial for email success. Here are 20 ideas:
- YOUR DISCOUNT IS WAITING!
- Save big today — up to 50%!
- A deal you can’t ignore…
- You’re about to save HUGE!
- FLASH SALE: Limited-time discounts!
- Discounts so good, they won’t last…
- You deserve this discount…
- Save 30% today — don’t wait!
- BIG savings? Right this way…
- This discount disappears at midnight!
- YOU’RE ABOUT TO SAVE $$$!
- Shop now — 20% off EVERYTHING!
- It’s time for BIG discounts…
- Don’t miss out: 40% OFF inside!
- Your exclusive discount is HERE!
- Savings start NOW — grab them fast!
- Shop smart — discounts up to 70%!
- Your discount code is inside…
- Don’t wait — your savings are calling!
- This discount is too good to skip!
- You + discounts = a perfect match!
Don’t forget to take advantage of Omnisend’s subject line generator for even more inspiration for your discount email template.
Wrap up
When you use discount emails effectively, they can serve as a powerful tool for boosting conversions and your bottom line. With inspiration from successful examples and some best practices, you can create campaigns that build trust with your audience.
Prioritize personalized elements to establish stronger connections, create clear and compelling CTAs to guide action, and emphasize a sense of urgency to encourage immediate engagement.
It’s important to remember that a successful discount email isn’t just about offering deals. It’s about delivering value and ensuring your audience stays engaged with your brand for the long term.
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