Marty Bauer

Marty is an ecommerce expert leading Sales & Partnerships at Omnisend. He holds a BA in Finance from Wofford College and an International MBA from the University of South Carolina. His view comes from daily contact with merchants, not dry theory, and that's why Omnisend's own research quotes him as an authority on ecommerce and online shopping trends, with citations in Retail Insider, PR Newswire, and TechFinitive covering everything from fake product reviews in the AI era to Buy Now, Pay Later trends. He understands how stores actually operate, not how they're supposed to.