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If you aren’t working with an email marketing agency in 2024, there’s a high chance that you’re missing out on great revenue-generating opportunities.
Email marketing is one of the most effective digital marketing strategies and it remains relevant to this day. With the right approach, it can deliver outstanding results and offer one of the highest ROI in the industry.
When it comes to impressing your leads and building strong customer relationships, nothing is more powerful than an email. They can be tailored through segmentation and personalization, which can shorten the sales process and enhance conversion rates.
To harness the full potential of this strategy, you also need to work with a good email marketing agency. However, the sheer number of choices can be overwhelming, especially when many provide similar services.
In this article, we’ll review the top 15 email marketing agencies and what sets them apart from each other. Read on to find out which platform can best position your business for growth.
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An email marketing agency comprises a specialized group of marketers. They have the experience, expertise, and access to the best tools and resources to create unique email solutions for their clients.
Top email marketing companies develop effective email marketing campaigns designed to meet each client’s diverse needs, preferences, and goals.
15 best email marketing agencies
Here are some of our top picks for the best email marketing agencies. Compare their features, and pick an agency that best fits your needs.
Audience analysis and brand messaging: The team can provide unified brand experiences using advanced data analytics. It leverages customer data to improve user experience and fine-tune brand messaging for conversion rate optimization.
Earned media: NP Digital provides email marketing, SEO, social media marketing, content marketing, influencer marketing, and much more. As relevant multi-channel ad campaigns are executed seamlessly, you can build brand credibility and boost sales.
Paid media: The team has a keen understanding of the bidding algorithms and optimization requirements of paid media platforms. Insights derived from advanced data analytics will help you achieve immediate and measurable results.
Creative: The agency offers full-service creative and branding solutions. One such solution is content creation, which includes images, videos, content, audio, and graphics for effective branding.
Pricing
Custom pricing based on project needs and size.
Notable clients
CNN
LinkedIn
ESPN
PayPal
Champion
Why choose this agency
NP Digital not only does the traditional work of other agencies on this list but also has a strong suite of proprietary tools under its umbrella. Incorporating them into your process, whether you’re an agency client or not, is a great way to improve your overall digital marketing efforts.
Email and SMS marketing: Invisible Brands will help you create data-driven email and SMS marketing campaigns. The agency uses targeted email automation, A/B testing, and analytics to further improve the campaign results.
Pricing
Custom pricing
Notable clients
TWHEELS
treeletic
Zalando
PHILIPP PLEIN
A3B
Why choose this agency
With a team of experts with experience working with international brands, Invisible Brands has generated more than $87 million for its customers, with a 50% increase in revenue flow in the first three months.
Email and SMS marketing: The team can craft email and SMS marketing strategies to expand and maintain brand awareness. Advanced segmentation and automation can be implemented to increase conversion rates.
SEO: Enhance your brand visibility with the agency’s comprehensive SEO services. It was able to generate 200% traffic for most of its clients within six months, helping them exceed their marketing goals.
PPC advertising: The team consists of certified PPC experts who can help you scale sales. Its proprietary tools will help you analyze data and generate more leads at a lesser acquisition cost.
Social media marketing: SmartSites can take care of all your social media marketing needs, from profile optimization to content and custom graphics creation. The team can also manage your content calendar.
Web design: Its seasoned website design team creates tailored websites for customers. The design is responsive, fast, and secure, ensuring that it is also search engine friendly.
Pricing
Get in touch with the sales team for the pricing details.
Notable clients
Nationwide Merchant Solutions
Parker Stars
Rolls Royce
NJIT
A-Absolute
Classic Audi
Why choose this agency
SmartSites has 1,000+ five-star ratings. This shows how satisfied its customers are with its services. This award-winning team offers a digital marketing services package to help your brand grow sustainably.
Social media marketing: V8 Media uses deep, comprehensive audience insights to identify the kind of social media content that resonates with your audience
Content marketing: Through thorough audience research, V8 Media creates targeted content that drives high conversion rates and increases customer lifetime value
PPC advertising: This email marketing agency helps improve the ROI of your ads through effective remarketing strategies and more
SEO: The agency can thoroughly research your products, understand your target audience, and create a targeted SEO strategy that complements your email marketing strategy
Digital strategy: Over six years of working with businesses in various industries have helped V8 Media perfect the art of creating digital marketing strategies that grow sales
Pricing
Get in touch with the sales team for a customized quote.
Notable clients
Thomson Reuters
Planet Fitness
TopWatch
Digital School of Marketing
Tony Ferguson
Why choose this agency
V8 Media is committed to maximizing the ROI of its clients through in-depth audience insights and AI-powered marketing techniques. Its experts use metrics like revenue, orders, and customer lifetime value to measure the success of its campaigns.
SEO: Ignite Visibility can improve your site’s ranking through a targeted and effective SEO strategy. It can handle back-end issues efficiently and optimize on-page performance.
Advertising strategy: The agency uses techniques like A/B testing to create a funnel-based advertising strategy. It can also generate comprehensive ROI reports.
Email marketing and SMS: This team can take your email and SMS marketing to the next level. It employs effective strategizing, continuous monitoring, testing, and analysis.
PPC advertising: It can carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels. A proactive and innovative approach ensures better ROI.
Social media marketing: You can rely on Ignite Visibility for all your social media needs. From managing your profile to executing interactive social media campaigns, influencer marketing, and targeted ads, this agency does it all.
Pricing
Contact the sales team to get a free proposal.
Notable clients
Tony Robbins
Sharp Healthcare
EOS Fitness
COX Communications
World Surf League
Why choose this agency
Ignite Visibility has over a decade of experience in providing email marketing services. In addition, the team doesn’t just create and execute the right email marketing strategies for you, it’ll also teach your team how to sustain them.
Email marketing: This is a full-service email marketing agency. It offers email QA and testing, email marketing acquisition, reporting and analytics, ESP platform migration, and more.
Pricing
Prices depend on the individual requirements of the client.
Notable clients
eBay
Jockey
Expedia
Airbnb
Spotify
Why choose this agency
It offers the full spectrum of email marketing services by leveraging cutting-edge technology to create, execute, and manage your email marketing campaign.
Email marketing: Based on your goals and timelines, it’ll create a customized email marketing strategy that delivers great results
Digital strategy: It can enhance your business performance and help you achieve your goals by employing the right marketing channels to maximize your online presence
Social media marketing: This agency will guide your prospects through the sales funnel and drive conversions while also building brand awareness
SEO: Blind Pig Media can help create a tailored SEO strategy that will improve your visibility in search engines and ensure your content gets in front of the right eyes
CRM consulting: Its team of experts can help you understand your customers better, strengthen your customer service practices, and build better relationships
Pricing
Contact the sales team for a customized pricing package.
Notable clients
Harris Rae
El Camino Bracelets
Colwills Garage
J L Audio Visual Ltd
Why choose this agency
Blind Pig Media has helped brands achieve up to 9.78 ROAS. It can help you engage your target audience in a meaningful way.
Email marketing: The Bre Creative works with you to create an email marketing strategy that’s tailored to the goals of your business and needs. You’ll also get email and text marketing setup and templates.
Branding: Bre Creative will help you create or improve your website and logo. You’ll get custom-branded gifs that you can use in your emails and social media posts.
Pricing
Its pricing plans consist of the following one-time payments:
A little honey (branding package): $750
The bee’s knees (Shopify package): Starts at $5,000
The queen bee (custom website): Starts at $5,500
Apart from these packages, there are several branding add-ons to choose from.
Notable clients
Glo Party + Co.
Oh My Darling Party Co.
Stellar Creations
Why choose this agency
The Bre Creative works with small businesses to help their ideas come to life and reach the right people. Combining branding services with email marketing will ensure that you build strong customer relationships while also creating a lasting first impression on new leads.
Conversion rate optimization (CRO): Having implemented growth strategies for over 40 companies, Alex Genovese will help your business achieve a greater ROI from email marketing. He’ll help you carry out effective upselling and cross-selling, marketing automation, A/B testing, and more.
Data analysis: This involves collecting data and analyzing it to identify growth opportunities and implement data-driven solutions to business challenges. Having an in-depth knowledge of growth hacking, Alex can incorporate insights into strategies to help you achieve your business goals.
Pricing
Custom pricing
Notable clients
Lotto Sport Italia
Amodio Group
Aran Cucine
Elisabetta Franchi
Santoni
Why choose this agency
Alex Genovese is a growth marketing genius. He’ll help you create data-driven email marketing strategies and effective retention strategies to increase conversions and maximize the ROI of your email marketing spend.
He can help you monitor your ROI to ensure your digital marketing efforts are bringing in reasonable returns.
Email and SMS marketing: MH Digital offers everything from creating high-converting email copy to list segmentation and SMS marketing strategy to drive positive results for your business
Digital strategy: The team can carry out an analysis of your digital strategy and improve or recreate it to reflect your voice, reinforce your value propositions, and win over more customers
Pricing
The minimum project price ranges from $2,000 to $5,000/month.
Notable clients
Ritual
Kaiyo
NorthOne
Barry’s Bootcamp
Les Schwab
Why choose this agency
MH Digital prides itself on helping generate over 30% of its client’s’ revenue. Most importantly, it’ll create long-term and sustainable conversion and retention strategies that are tailored to your brand’s culture and value proposition.
Email marketing: Enflow Digital is an ecommerce and SaaS email marketing agency that uses proven marketing strategies to boost customer lifetime value, increase loyalty, and increase revenue
SMS marketing: This B2B email marketing agency will help you combine email marketing with an SMS strategy to create an effective omnichannel lifecycle marketing program
Pricing
Custom pricing
Notable clients
Affirm Me
Lively Paws
LIPOSENTIALS
Why choose this agency
This ecommerce email marketing agency provides tailored strategies for unique customer experiences. Advanced platforms and tools offer efficient automation and personalization to streamline performance.
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Email marketing: Using tactics like email automation and personalized journeys, the team can help you engage your subscribers, nurture customer relationships, and grow sales without increasing your ad cost
Facebook marketing: This email marketing agency for ecommerce implements proven Facebook marketing strategies to improve click-through rates and revenue
SMS marketing: This agency combines the power of SMS with other marketing channels to deepen brand loyalty and expand your reach
Pricing
Get in touch with them for a customized package.
Notable clients
Kennedy Blue
Upstate Elevator Supply Co.
Feeling Swell
Happy Wax
Tweedmaker
Why choose this agency
Businesses that have worked with One 10 Media saw a 683% growth in email marketing revenue. This email marketing automation agency claims to have a 5.7x higher revenue per recipient compared to the industry standards.
Social media marketing: The team can conduct a social media audit and create and launch a strategy to increase your brand engagement
Email and SMS marketing: This B2B email marketing agency can create and implement an email marketing strategy that cements customer relationships and drives conversions
SEO: It’ll help get your brand discovered by your prospects by creating a targeted SEO strategy
Content marketing: The team will help you create valuable content that informs, entertains, and engages your target audience
Influencer marketing: It creates a solid influencer marketing strategy to establish credibility and influence the buyer’s decision
Pricing
Contact the sales team for pricing details.
Notable clients
Casper
Procter & Gamble
Vionic Shoes
Canna Pet
Beyond Meat
Why choose this agency
Power Digital Marketing has helped ecommerce businesses grow +27% in revenue YoY. That’s 2.6x faster than the average standard growth rate. What’s more, reviews from past clients show the company often exceeds the growth rate forecast provided in the proposal.
PPC advertising: Netpeak uses cutting-edge technology and tools to ensure your ads reach your target audience right when they’re primed for conversion. It uses PPC 2.0, a proprietary technology with powerful automation capabilities.
SEO: Using its patented technology, SEO 2.0, Netpeak will carry out an analysis of the market structure and your competitors’ strengths and weaknesses. It will develop an effective strategy to increase your search traffic.
Email marketing: This email marketing agency will help you attract new customers and retain existing ones through personalized communication that targets all stages of the funnel. It’ll turn your site visitors into paying customers and deepen loyalty.
Social media marketing: This team can create high-quality, targeted social media campaigns for effective brand promotion. Influencer marketing can be leveraged to further build a loyal fan base.
Pricing
Contact the sales team for the email marketing agency pricing.
Notable clients
Domino’s Pizza
OLX
Škoda Auto a.s.
Depositphotos
PUMA.com
Why choose this agency
Netpeak has vast experience in international markets and has handled 8,500+ projects. The team has developed several marketing and analytics tools that it uses to deliver outstanding results for its clients.
Email marketing: This is a full-service email marketing agency that’s focused on growing your revenue. It can create a good mix of email campaigns to effectively engage your leads and turn them into customers.
SEO: The team can create a comprehensive SEO strategy to increase your search ranking organically. You can enjoy more traffic, backlinks, and revenue sustainably.
Paid advertising: The team can drive revenue with paid ads on Google, Facebook, LinkedIn, and other social media platforms. Experienced in PPC marketing management, the agency can deliver unmatched ROI.
Pricing
KlientBoost offers three different pricing options, depending on your requirements and goals.
Notable clients
Airbnb
Care.com
SAP
Segment
Juniper
Brinks
Hotjar
Why choose this agency
KlientBoost has helped 600+ clients achieve their goals successfully. It can collaborate with your team for a one-time audit or handle the entire marketing process for you. To get started, it even offers a free marketing plan.
How to evaluate email marketing agencies?
Start by listing your goals.
Having a clear picture of your desired outcomes gives you the right lens to evaluate the different email agencies and find one that can help you meet these goals.
Next, ask the email marketing agency about the email marketing metrics they use to measure the success of their projects and campaigns. It’s important to know this because their metrics will determine the outcomes of their email marketing services.
Lastly, look at their previous success stories. It’ll give you an idea of the kinds of projects and campaigns the email marketing agency excels at.
Here is an example of numerous case studies available on Ignite Visibility’s website:
Image via Ignite Visibility
Is it worth hiring an email marketing agency?
Yes. An email marketing agency will create an email marketing strategy that’s tailored to the needs and goals of your business.
The best email marketing agencies will help you build solid relationships with your prospects and customers, leading to more conversions and higher CLV.
Be sure to select an email marketing agency that has a proven track record of working with businesses in your industry and meets your email marketing cost requirements.
Email marketing agency vs. SaaS: key differences
Email has proven to deliver phenomenal ROI in marketing. If your business is ready to invest in email marketing, you can either hire an email marketing agency or subscribe to a SaaS company. Here are the major differences you must consider before making the decision:
1. Services offered
The most standout difference between an email marketing agency and a SaaS is the services they offer. An agency will provide end-to-end services, creating, executing, and monitoring campaigns to drive results.
A SaaS email marketing agency, on the other hand, will only provide you with an email marketing platform. This could be cloud-based or self-hosted. Your team will be responsible for ideation, campaign creation, and execution.
2. Level of control available
Once you hire an agency, you’re only involved in the planning stage. The rest of the activities are taken care of by the team. However, when you opt for a SaaS, you’re more in control of the campaign as you or your team will be the ones running it.
3. Cost involved
Email marketing agency pricing can be higher than a software subscription. While the agency cost may go up according to your needs, SaaS will have monthly fees and additional charges if you need to scale your monthly requirements.
4. Best suited for
SMBs and enterprise businesses would prefer outsourcing their email marketing activities to an agency. Startups and small businesses would opt for an email marketing SaaS due to their budget constraints and smaller contact list size.
Want to take your agency to the next level? Partner with Omnisend for 20% commissions!
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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