Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels.
But not all email marketing campaigns are a roaring success.
Executing an effective email marketing strategy is no easy task. That’s why you need experts to help you create a more cohesive customer journey that boosts conversions.
Those professionals are email marketing agencies. And we’ll give you a list of the best email marketing agencies. But first, let’s understand what an email marketing agency is and what to look for when selecting one.
What is an email marketing agency?
An email marketing agency comprises a specialized group of marketers. They have the experience, expertise, and access to the best tools and resources to create unique email solutions for their clients.
Top email marketing companies develop effective email marketing campaigns designed to meet each client’s unique needs, preferences, and goals.
Difference between an email marketing agency and an email marketing SaaS company
To start with, there’s a major difference in the specialization.
An email marketing SaaS company only works with software-related businesses. But an email marketing agency can develop email marketing strategies for all businesses.
The scope of work is also different.
While an email marketing agency specializes in customer acquisition and retention, an email marketing SaaS company works on strategies to help the client’s customers maximize the value of their SaaS subscription.
An email marketing SaaS company will also have a more technical understanding of your SaaS product. Since they’ve helped other SaaS companies grow, they have a better understanding of the technologies SaaS companies use.
How to evaluate email marketing agencies?
Start by listing your goals.
Having a clear picture of your desired outcomes gives you the right lens to evaluate the different email agencies and find one that can help you meet these goals.
Next, ask the email marketing agency about the email marketing metric they use to measure the success of their projects and campaigns. It’s important to know this because their metrics will determine the outcomes of their email marketing services.
Lastly, look at their previous success stories. It’ll give you an idea of the kinds of projects and campaigns the email marketing agency excels at.
Here is an example of numerous case studies available on Ignite Visibility’s website.
This is an all-purpose SEO tool for keyword research, competitor analysis, and more, that’s also available as a Chrome extension.
2. Answer The Public
This is a great resource to see what queries and questions the general searching public is asking. It includes an SEO Analyzer, and provides a full list of SEO errors on your site to act on.
3. Google Ads Grader
Generates a report based on your Google Ads Campaign to find areas for success and areas for improvement.
4. CrazyEgg
This is actually a suite of web optimization tools to help you develop and improve your website, which includes:
Heatmapping
A/B testing
User session recordings
Pricing
Custom pricing based on project needs and size.
Notable clients
CNN
LinkedIn
ESPN
PayPal
Champion
Why choose this agency
NP Digital not only does the traditional work of other agencies on this list, but also has a strong suite of proprietary tools under their umbrella. Incorporating them into your process, whether you are an agency client or not, is a great way to improve your overall digital marketing efforts.
Zrich Media helps you reclaim lost sales and generate new conversions with a customized email and SMS marketing strategy. They’ll help you create highly-focused emails and messages that boost customer lifetime value.
2. Google ads
This email agency combines machine learning technology and shared data to ensure your Google ads reach the right audience at a time when they’re most likely to buy.
3. Social media ads
It helps increase the ROI of your Facebook and Instagram ads.
Pricing
Custom pricing based on project needs and size.
Notable clients
Green Apple Active
FreshBody
Science of Self
VitaSupreme
Whoa Dough
Why choose this agency
The Zrich Media team comprises experts in email marketing. They’ll show you which email marketing tactics work. They’ll break down comprehensive marketing concepts into digestible info that you can use to build effective strategies on your own.
V8 Media uses deep comprehensive audience insights to identify the kind of social media content that resonates with your audience.
2. Content marketing
Through deep audience research, V8 Media creates targeted content that drives high conversion rates and increases customer lifetime value.
3. Pay-per-click
This email marketing agency helps improve the ROI of your ads through effective remarketing strategies and more.
4. Search engine optimization
They’ll thoroughly research your products, understand your target audience, and create a targeted SEO strategy that complements your email marketing strategy.
5. Digital strategy
Over 4 years of working with businesses in various industries have helped V8 Media perfect the art of creating digital marketing strategies that boost sales.
Pricing
The starting price per project is $1,000 or an hourly rate of $25-$49 per hour.
Notable clients
Thomson Reuters
Planet Fitness
TopWatch
Digital School of Marketing
Tony Ferguson
Why choose this agency
V8 Media is committed to maximizing the ROI of its clients through in-depth audience insights and AI-powered marketing techniques. Their experts use metrics like revenue, orders, and customer lifetime value to measure the success of their campaigns.
They’ll boost your site’s ranking through a comprehensive and effective SEO strategy, handle your back-end issues, and optimize on-page performance.
2. Advertising
They use techniques like A/B testing to create a funnel-based advertising strategy. They’ll also generate comprehensive reports to show the returns on your investment.
3. Email marketing
Ignite Visibility will take your email marketing to the next level through effective strategizing, continuous monitoring, testing, and analysis.
4. Pay-per-click
They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels.
5. Social media marketing
From managing your profile to executing interactive social media campaigns, influencer marketing, and targeted ads, Ignite Visibility does it all.
Pricing
Over $1,000 per project or $100-$149 per hour.
Notable clients
Tony Robbins
Sharp Healthcare
EOS Fitness
COX Communications
World Surf League
Why choose this agency
Ignite Visibility has over a decade of experience in providing email marketing services. In addition, they don’t just create and execute the right email marketing strategies for you, they’ll also teach your team how to sustain them.
This is a full-service email marketing agency. Services include email QA and testing, email marketing acquisition, reporting and analytics, ESP platform migration, and more.
2. Ecommerce marketing
They’ll help you with monitoring your ROI to ensure your digital marketing is bringing in reasonable returns.
Pricing
Prices depend on the individual requirements of each client.
Notable clients
eBay
Jockey
Expedia
Airbnb
Spotify
Why choose this agency
It offers the full spectrum of email marketing services. They leverage cutting-edge technology to create, execute, and manage your email marketing campaign.
Based on your goals and timelines, they’ll create a customized email marketing strategy that delivers great results.
2. Digital strategy
They’ll boost your business performance and help you achieve your goals by employing the right marketing channels and strategies to maximize your online presence.
3. Social media marketing
This agency will guide your prospects through the sales funnel and drive conversions while also building brand awareness.
4. Search engine optimization
They’ll create a tailored SEO strategy that’ll boost your visibility in search engines and ensure your content gets in front of the right eyes.
5. CRM consulting
Their experts will help you understand your customers better, improve your customer service practices, and build better relationships.
Pricing
The starting price per project is $5,000 while the hourly rate is $25-$49 per hour.
Notable clients
Harris Rae
El Camino Bracelets
Colwills Garage
J L Audio Visual Ltd
Why choose this agency
Blind Pig Media has helped brands achieve up to 11X return on ad spend. They can help you engage your target audience in a meaningful way.
The Bre Creative works with you to create an email marketing strategy that’s tailored to the goals of your business and needs. You’ll also get email and text marketing setup and templates.
2. Branding
Bre Creative will help you create or improve your website and logo. You’ll get custom-branded gifs that you can use in your emails and social media posts.
Pricing
Branding package – $750
Shopify package – $4,500
Custom website – Starting at $5,500
Branding add-ons – Custom price
Notable clients
Glo Party + Co
Oh My Darling Party Co
Stellar Creations
Why choose this agency
The Bre Creative works with small businesses to help their ideas come to life and reach the right people. Combining their branding services with email marketing will ensure you build strong customer relationships while also creating a great first impression on new leads.
Having implemented growth strategies for over 40 companies, Alex Genovese will help your business achieve a greater ROI from email marketing. He’ll help you carry out effective upselling and cross-selling, marketing automation, A/B testing, and more.
2. Data analysis
This involves collecting data and analyzing it to identify growth opportunities and implement data-driven solutions to your business challenges.
Pricing
Custom pricing.
Notable clients
Lotto Sport Italia
Amodio Group
Aran Cucine
Elisabetta Franchi
Santoni
Why choose this agency
Alex Genovese is a growth marketing genius. He’ll help you create data-driven email marketing strategies and effective retention strategies that’ll help you boost conversions and maximize the ROI of your email marketing spend.
They offer everything from creating high-converting email copy to list segmentation.
2. Digital Strategy
They’ll carry out an analysis of your digital strategy and improve or recreate it to reflect your voice, reinforce your value propositions, and win more customers.
Pricing
The minimum project price is $5,000 with an average hourly rate of $50-$99 per hour
Notable clients
Ritual
Kaiyo
NorthOne
Barry’s Bootcamp
Les Schwab
Why choose this agency
MH Digital prides itself in helping generate over 30% of its client’s revenue. Most importantly, they’ll create long-term and sustainable conversion and retention strategies that are tailored to your brand’s culture and value proposition.
Enflow digital is an ecommerce and SaaS email marketing agency. They use proven marketing strategies to boost customer lifetime value, increase loyalty, and boost revenue.
2. SMS marketing
This email agency will help you combine email marketing with an SMS strategy to create an effective omnichannel lifecycle marketing program.
Pricing
Custom pricing
Notable clients
Affirm Me
Lively Paws
LIPOSENTIALS
Why choose this agency
They helped Lively Paws boost their email revenue to 30-40% and LIPOSENTIALS shoot their welcome flow open rate to over 80%. Whatever your goals are, Enflow digital will apply the right tactics to drive results.
Boost your email marketing with an effective SMS marketing strategy
Using tactics like email automation and personalized journeys, they’ll help you engage your subscribers, nurture customer relationships, and grow sales without increasing your ad cost.
2. Social media marketing
They’ll help you attract and engage the right audience through tried-and-proven social media strategies.
3. Business consulting
This agency will help you grow through data-driven and strategic marketing campaigns. They’ll help you achieve your goals and grow your ROI.
Pricing
Projects cost about $1,000+ and the hourly rate is $150-$199 per hour.
Notable clients
Kennedy Blue
Upstate Elevator Supply Co.
Feeling Swell
Happy Wax
Tweedmaker
Why choose this agency
One 10 Media has over 20 years of experience and generated millions of dollars for ecommerce businesses around the globe.
Invisible Brands will help you create data-driven email marketing campaigns. They’ll use targeted email automation, A/B testing, and analytics to further improve the campaign results.
Pricing
Custom pricing
Notable clients
TWHEELS
treeletic
Zalando
PHILIPP PLEIN
A3B
Why choose this agency
They have a team of experts with experience working with international brands. Invisible Brands has generated €10,400,000 in revenue for its clients and 38x ROAS.
They’ll do a social media audit and create and launch a strategy that’ll make your prospects want to engage with your brand. They’ll also maximize the ROI of your social ad spend.
2. Email marketing
Their team will create and implement an email marketing strategy that cements customer relationships and drives conversions.
3. SEO
They’ll help get your brand discovered by your prospects by creating a targeted SEO strategy.
4. Content marketing
They’ll help you create valuable content that informs, entertains, and engages your target audience.
Pricing
The minimum project price is $1,000 or $200-$300 per hour.
List of noticeable clients
Casper
Procter & Gamble
Vionic Shoes
Canna Pet
Beyond Meat
Why choose this agency
Power Digital Marketing has helped ecommerce businesses grow 71% in revenue YoY. That’s 2.4x faster than the average standard growth rate. What’s more, reviews from past clients show they often exceed the growth rate forecast provided in the proposal.
NetPeak uses cutting-edge technology and tools to ensure your ads reach your target audience right when they’re primed for conversion. They use PPC 2.0, a proprietary technology with powerful automation capabilities.
2. Search engine optimization
Using their proprietary technology, SEO 2.0, Netpeak will carry out an analysis of the market structure, and your competitors’ strengths and weaknesses, and develop an effective strategy to boost your search traffic.
3. Email marketing
This email marketing agency will help you attract new customers and retain existing ones through personalized communication that targets all stages of the funnel. They’ll turn your site visitors into paying customers and boost loyalty.
Pricing
The minimum project size is $1,000 with an hourly rate of $50-$99 per hour.
Notable clients
Domino’s Pizza
OLX
Škoda Auto a.s.
Depositphotos
PUMA.com
Why choose this agency
Netpeak has vast experience in international markets and has handled over 3,000 projects. They’ve developed several marketing and analytics tools that they use to deliver outstanding results for their clients.
Is it worth hiring an email marketing agency?
Yes. An email marketing agency will create an email marketing strategy that’s tailored to the needs and goals of your business.
The best email marketing agencies will help you build solid relationships with your prospects and customers, leading to more conversions and higher CLV.
But be sure to select an email marketing agency that has a proven track record of working with businesses in your industry and that meets your email marketing cost requirements.
Ready to choose the right email marketing agency?
You now have a summary of the top email marketing agencies in the market and the extra services they offer besides email marketing.
Compare their services and prices to choose an email marketing agency that can meet your needs.
But working with the right agency will not maximize your ROI if you don’t have the right email marketing tool. Take a step in the right direction and get started with Omnisend for free.
Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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