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Are expensive Magento (now renamed to Adobe Commerce) abandoned cart extensions necessary to recover lost sales? Not quite.
Contrary to popular belief, effective solutions don’t always come with a hefty price tag.
Many affordable and feature-rich Magento 2 abandoned cart extensions can seamlessly integrate with your online store. These extensions can help you successfully recapture abandoned carts and boost sales through automated email campaigns.
In this article, we’ll explore the top cart abandonment plugins compatible with Magento,covering their features, pricing, and effectiveness in reducing cart abandonment.
Here are the top Magento abandoned cart extensions that you need to know about:
Omnisend — Best for small and mid-size stores
Abandoned Cart by Templates Master — Best for basic cart abandonment emails
Mailchimp — Great for integrating cart recovery with email marketing
Abandoned Cart Email Subscription by Aheadworks — Great for advanced customization
CartFox Abandoned Cart SMS Campaigns — Best for recovering carts via SMS
Remarkety Marketing Automation Platform — Best for data-driven customer engagement
Recapture Abandoned Carts Email Marketing — Best for multi-language support
HubSpot Integration by EYEMAGINE — Best for integrating with HubSpot’s CRM
Mageplaza Abandoned Cart Email — Excellent for innovative features and integrations
One Step Checkout Pro — Best for streamlining checkout processes
Recover lost sales and boost your revenue with automated Magento abandoned cart emails and SMS campaigns
Omnisend stands out as the ultimate choice for Magento abandoned cart recovery. Its robust features, including automated email campaigns triggered by cart abandonment events, make it an ideal solution.
What truly sets Omnisend apart is its ability to help you create targeted and personalized messages. It offers an omnichannel approach — one that incorporates SMS, push notifications, and email — to create a cohesive strategy.
Meanwhile, its templates and automated workflows allow you to engage users organically and effectively at strategic touchpoints. With its seamless integration with Magento, you can recover lost sales and enjoy maximum revenue recapture.
Ominisend’s Magento plugin source code is also available and ready to download from our shared Github repository. You can always update and customize your integration using our API integration guide.
Omnisend for Magento abandoned cart recovery: Review
Thanks to Omnisend’s user-friendly campaign editor, setting up abandoned cart campaigns is a breeze.
Customizing email templates and workflows is straightforward. You can easily add logos, buttons, and dynamic content like product images and cart details.
Omnisend also provides insightful analytics to help track campaign performance. This allows you to optimize your campaign for better results.
In addition, the platform is compatible with the latest versions of Magento to ensure seamless integration.
To see how easy it is to create automated cart recovery campaigns in Omnisend, check out this video:
Cart recovery features:
Live View website tracking
Wide range of triggers and filters
Abandoned cart and abandoned checkout workflows
Predefined and customizable email templates
Advanced segmentation and targeting
Pros:
Comprehensive analytics and reporting
Unlimited emails in abandoned cart workflows
Easy customization and automation of campaigns
Omnichannel approach with SMS and push notifications
Pre-built abandoned cart sequence with engagement splits
Numerous success stories from various ecommerce stores
All-in-one solution for email marketing, popups, SMS, and more
Cons:
You’ll need technical knowledge to integrate Omnisend into your Magento store.
Who uses Omnisend for abandoned cart recovery?
Omnisend’s solution for abandoned cart email for Magento is suitable for online stores of all sizes. Explore the success stories of ecommerce stores using Omnisend for detailed examples.
Find out how Omnisend helped Island Olive Oil achieve a 41% conversion rate with abandoned cart emails
“[Omnisend] helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use. My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails”
Abandoned Cart by Templates Master is a comprehensive cart abandonment plugin for Magento. It offers a wide range of features to help recover lost sales, including customizable email templates, automated email reminders, and predefined abandoned cart rules.
The Magento 2 abandoned cart plugin also provides a quick overview of your customers. This includes information from their names and emails to the quantity and value of products left in their carts. This will help you better understand customer behavior and tailor your strategies to effectively increase conversions.
Pros:
Customizable email templates
Easy integration with Magento 2
Automated cart recovery workflows
Easy capture of guest emails on checkout
Shopping cart price rules to auto generate discount coupons
Customizable rules and priorities for different customer groups
Cons:
With no SMS or push notification support, this plugin only supports email reminders. Even then, it comes with only three predefined abandoned cart rules and email templates. This can be a little limiting.
Additionally, the plugin lacks advanced segmentation and targeting options. So, you need to constantly monitor it to ensure the best results.
Pricing
The Abandoned Cart by Templates Master is available for a one-time fee of $99.
The Mailchimp extension helps connect your store to Mailchimp, one of the most popular email marketing platforms. With it, you can enjoy Mailchimp’s marketing CRM tool and Facebook and Instagram retargeting ads for more traffic and revenue.
It offers seamless integration with Magento, allowing you to sync your customer data. You can also create abandoned cart email campaigns and monitor their performance, as well as view your orders.
Pros:
Ability to sync customer and purchase data
Create automated abandoned cart workflows
Include product recommendations in emails
Generate detailed reporting and analytics
Access their free plan
Cons:
Unfortunately, MailChimp’s Magento extension seems troubled by customer support issues.
Out of 26 reviews, 12 verified customers gave the extension a one-star rating. Here’s a small sampling:
The extension is a generic email marketing app, rather than built specifically for ecommerce, so it can present the average Magento customer a lot of potential headaches.
Pricing
While Mailchimp offers an abandoned cart Magento free extension, its paid plans start from $13/month.
4. Abandoned cart email subscription by Aheadworks
The Abandoned Cart Email Subscription by Aheadworks reminds customers who’ve left items in their cart and urges them to return to the store. It’s a user-friendly abandoned cart email plugin for Magento 2 that offers a range of customization options.
For instance, you can target emails based on store view, customer groups, or cart amount. You can also create different email scheduling rules and test emails to ensure the optimum quality of emails before sending them.
Pros:
Upfront email testing with their Test Mode
Automated cart abandonment email reminders
An unlimited number of rules for different customer groups
Ability to edit the email body with the rich text editor
Mail Log for quick management of all sent and scheduled emails
Cons:
The Abandoned Cart Email Subscription plugin doesn’t have omnichannel capability — it’s limited to email reminders only. Plus, it comes with only one ready-made rule. This impacts your ability to use it right away, as you must first create different rules.
Pricing
The subscription for the first year is $350, followed by an annual renewal fee of $130.
Learn how abandoned cart emails fits into your overall email marketing strategy:
CartFox Abandoned Cart SMS Campaigns is a Magento 2 abandoned cart extension that lets you recover abandoned carts through SMS messages. Aside from dynamic SMS abandoned cart reminders featuring coupon offerings, you can also create other types of SMS campaigns, such as post-purchase.
This abandoned cart Magento free extension comes with an intuitive dashboard that allows you to monitor your costs, revenue, number of subscribers, and recovered carts. It’s available in more than 55 countries and languages.
Pros:
Detailed reporting and analytics
High recovery rate for abandoned carts
Predefined and customizable text messages
User-friendly dashboard for campaign management
Integrated link shortener for reduced character count
Competitive pay-as-you-go pricing for cost-effective campaigns
Cons:
While CartFox is highly effective, it requires a strategic approach to SMS content to avoid bombarding subscribers with messages. Additionally, since it only supports SMS campaigns, you may not be able to reach subscribers who prefer other communication channels.
Pricing
CartFox Abandoned Cart SMS Campaigns offers 300 free SMS credits to start, with competitive pay-as-you-go pricing for additional credits.
Remarkety is an email marketing automation platform that allows users to design, send, and track marketing emails. It offers a comprehensive solution for recovering Magento abandoned carts.
Like Omnisend, Remarkety offers omnichannel campaigns. You can create email, SMS, and social campaigns, and track them on its intuitive dashboard.
Pros:
Automated cart abandonment workflows
A/B testing capabilities
Rewards and loyalty program integration
Unique, personalized, and time-sensitive coupons
Behavior-based segmentation
Wide range of email marketing features
Cons:
While Remarkety offers a powerful set of features, there’s a relatively high price tag. The pricing plans can quickly become more expensive as your subscriber list grows.
Pricing
Remarkety’s pricing plans start at $25/month, with SMS being charged on a pay-as-you-go basis.
7. Recapture abandoned carts email marketing
Recapture’s Magento extension is a cart abandonment plugin that’s easy to use and set up. With multi-currency and multi-language support, it’s designed for global reach.
Recapture also has a live shopping cart view, where users can gain insight into customer behavior in real time. It also provides data on cart abandon rates, recaptured revenue, and total abandoned revenue, as shown below.
Multi-language and multi-currency support for global reach
Comprehensive analytics for tracking cart abandon rates, recaptured revenue, and top abandoned products
Cons:
The app doesn’t provide much else besides cart abandonment-related features — no omnichannel functionality, no other automation, and no Facebook sync.
Lastly, the price can become quite expensive if you have a lot of abandoned carts each month as more emails or messages need to be sent.
Pricing
Recapture’s pricing starts at $29/month and goes up depending on your store’s sales volume.
8. HubSpot by EYEMAGINE
The HubSpot integration by EYEMAGINE allows you to connect your Magento store with HubSpot’s CRM. This integration streamlines your CRM processes while equipping you with a powerful tool to tackle Magento abandoned carts.
Using this cart abandonment plugin for Magento, you can automate personalized abandoned cart emails and nurture flows. You can automate upsell, cross-sell, and reorder emails to ensure that your marketing efforts are efficient and effective.
Pros:
Automates and personalizes abandon cart emails and nurturing flows
Facilitates upsell, cross-sell, and reorder automation
Create targeted emails, campaigns, and product launches
Leverage HubSpot’s comprehensive CRM capabilities for enhanced customer interactions
Cons:
HubSpot has a comprehensive set of features. Depending on your plan, you may end up paying for features you don’t use. Additionally, the price markup is quite steep when upgrading from HubSpot’s Marketing Hub Starter plan to the Professional one.
Pricing
HubSpot’s Marketing Hub Starter plan starts at $20/month per seat, while its Professional plan starts at $890/month.
9. Mageplaza abandoned cart email
The Mageplaza Magento abandoned cart email extension helps online businesses reduce their cart abandonment rate. Its intuitive design simplifies the process of crafting personalized reminders and offers. This makes it an indispensable asset for boosting conversion rates.
With this abandoned cart email extension, you can access email logs and manage abandoned carts and emails via the Cart Board. You can also get various detailed reports. These include overall abandoned cart emails, abandoned products, and checkout abandonment.
The image below shows an example of the abandoned cart emails report from Mageplaza:
Pros:
Customizable email groups for targeted campaigns
Automatic creation of promotional vouchers
Tracking and reporting for sent abandoned cart emails
Integration with Google Analytics UTM
Cons:
While the extension offers abandoned cart email functionality, it lacks other essential email marketing features. If you need a comprehensive solution that meets all your marketing needs, you’ll require additional applications.
Pricing
This Magento abandoned cart emails plugin costs $649 in the first year, then $389.40/year afterward.
10. One Step Checkout Pro
You can significantly reduce the number of Magento 2 abandoned carts by using One Step Checkout Pro. This simplifies the checkout to a single page, minimizing the steps a customer must take, which can lead to increased conversions and sales.
This Magento 2 checkout plugin has useful features like smart autofill, which is made possible by Smart Google suggestions. It also lets customers edit product options right on the checkout page. Additionally, you can rearrange checkout fields and disable unnecessary ones.
Here’s an example of a simplified single-page checkout by the plugin, which also provides the option to create an email account while placing an order:
Pros:
Simplified checkout process for faster conversions
Mobile-responsive design for seamless checkout on all devices
Address auto-detection and suggestions for improved user experience
Customizable checkout fields to suit business needs
Integration with popular payment gateways for secure transactions
Cons:
While One Step Checkout Pro streamlines the checkout process, it doesn’t provide email automation. This means you’ll need to use other applications or services to send out cart abandonment emails.
Pricing
The One Step Checkout Pro costs $919 in the first year, with subsequent renewal fees of $555/year.
There you have it — we’ve explored the top Magento abandoned cart extensions that can help you recover lost sales and boost revenue.
The solutions range from Omnisend’s feature-rich email and SMS solution to One Step Checkout Pro’s specialization in checkout processes.
Overall, there are a variety of Magento 2 abandoned cart extensions to choose from to cater to different needs and budgets.
So, along with an effective cart abandonment strategy, you should also implement the right extension to recover lost sales. This will help streamline your checkout process, send automated reminders, and ultimately reduce cart abandonment rates.
Within no time, you’ll be enjoying increased conversions and enhanced customer satisfaction.
Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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