Email Tools Comparison: Campaign Monitor vs. Mailchimp vs. Omnisend

Whitney Blankenship
Content Marketing Manager
Reading Time: 6 minutes

Are you looking to get started with email marketing?

Or maybe you’re looking for an alternative to Mailchimp?

Finding the best email marketing service can be hard. There are many options to choose from and finding the right one is not as easy as saying: “This one is the best for all.”

Depending on the kind of business you run, there are better and worse options. We want to make sure you find the right solution for you.

In this article, we will compare Mailchimp to two common email software alternatives: Campaign Monitor and Omnisend.

1. Campaign Monitor vs. Mailchimp vs. Omnisend Comparison Chart

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Now, there’s a lot to unpack here.

Let’s go line by line:

Email Marketing ServiceOmnisendMailchimpCampaign Monitor
PricingFree up to 15,000 email / mo
Paid plans from 5000 subscribers
Standard: $60
Pro: $120
Enterprise: custom10,000 subscribers
Standard: $102
Pro: $210
Enterprise: custom
Free up to 10,000 emails / mo
Paid plans from 5000 subscribers
Essentials: $49,99
Standard: $74,99
No premium10,000 subscribers
Essentials: $74,99
Standard: $99
Premium: $299,99
No free option
Paid plans from 5000 subscribers
Basic: $49
Unlimited: $99
Premier: $14910,000 subscribers
Basic: $99
Unlimited: $149
Premier: $249
FeaturesMobile responsive
A/B Testing
Saveable content blocks
Signup Form & Landing Page Builders
Product recommendations
Discount codes
Advanced Segmentation
Omnichannel marketing automation
(Email, Push notifications,
SMS marketing, Sync for Facebook & Google Ads)
Mobile responsive
A/B Testing
Saveable content blocks
Product recommendations
ignup Forms & Landing Pages
Social posts and ads
Advanced Segmentation
Marketing automation
Mobile responsive
A/B Testing
Saveable content blocks
Product recommendations
Signup Forms & Landing Pages
Discount codes
Advanced Segmentation
Signup Forms & Landing Pages
Email marketing automation
Customer Service24/7 Email and Chat Support with all paid plans24/7 Email and Chat Support with some paid plansCustomer support via email; phone on premier plan

2. Campaign Monitor pricing vs. Mailchimp and Omnisend pricing

Pricing is an important consideration when choosing your ESP. While you don’t want to skimp on the price and end up with the worst of the bunch, you also don’t want to overpay for features you don’t need or are offered at a better price at a competitor.

Among the three email autoresponders compared, Campaign Monitor is more expensive across the most payment plans. Mailchimp, despite often criticism about pricing increases, offers a better price at all service levels. Campaign Monitor offers the most affordable standard plan, followed closely by Mailchimp.

For higher level plans, Mailchimp offers a better price at a low subscriber level while at a higher ones (>10,000 contacts) Omnisend offers additional services (like SMS marketing) for only a slight increase in price.

Omnisend Free Version vs. Mailchimp and Campaign Monitor Free Version

A free or “freemium” plan is great for people just getting into email marketing.

It gives you the opportunity to get a feel for the ESP and try it out without risk.

Among the three ESPs we compared, Omnisend offers the best free plan at 15,000 emails sent per month, while Mailchimp limits their free plan to 10,000 emails to a maximum of 2,000 contacts. Campaign Monitor doesn’t offer a free plan.

3. Feature Comparison

Email marketing apps have come a long way since their heyday. The list of expected features is quite long and includes automation, campaigns, drag-and-drop email editors, form builders, audience segments, reporting & analytics, and others.

Omnisend, Mailchimp and Campaign Monitor all offer the basic and quite a few advanced features. Here, we will look at some unique features that might affect your choice.

Customer Feedback (Omnisend Only)

Omnisend has the option of getting valuable feedback from your customers right inside the email. With the others, you would need to send a customer survey—and we all know how much we like those.

Omnichannel Integration

Email marketing has been around for a long time—and it’s here to stay. However, there has been an increase in direct-to-consumer channels one can reach their customers on: SMS/MMS, push notifications and others give marketers the option to create a more well-rounded targeting plan for their business.

While email marketing is the core of all three, they additionally offer other services.

SMS marketing

All three compared ESPs offer SMS marketing: Omnisend does this by default, while Mailchimp uses a plug-in integration and Campaign Monitor uses third-party software.

Omnisend also offers the most SMS marketing options, including worldwide reach as well as a full suite for automated text messages & campaigns (pre-built automation workflows, campaigns and list building tools). For Omnisend marketers on Pro and Enterprise plans, text messages are for free.


Push Notifications (Omnisend Only)

The value of push notifications is clear: you can interact with your customers right as they are busy browsing – in other words, when they are in a prime buying mood.

It is also a great complement to email marketing: for example, recovering abandoned carts can be done instantaneously while they are browsing. Combined with an abandoned cart recovery email (also standard in Omnisend), you can get even more customers to complete their purchase.

Omnisend offers push notifications integrated with all other channels.


4. App & Web Service Integrations

Omnisend, Campaign Monitor, and Mailchimp all have long lists of apps and web services they integrate with. Such tools enable you to customize how you do your business online or help you work more efficiently. You just need to make sure that the email marketing software you choose integrates seamlessly with the apps and web services you need.

Here’s how the three compare in terms of the most useful categories for digital businesses:


campaign monitor vs mailchimp vs omnisend automation

Omnisend was built specifically for ecommerce, so it’s no surprise that it works seamlessly with some of the most popular ecommerce apps. These include BigCommerce, Magento, Shopify, Shopify Plus, and WooCommerce. In contrast, Mailchimp doesn’t support Shopify, while Campaign Monitor lacks in BigCommerce and Magento support.

Furthermore, Omnisend integrates with a variety of other apps that support other ecommerce functionality such as sales optimization, customer support, and shipping & logistics. On the other hand, Mailchimp and Campaign Monitor support a number of analytics tools.

Here’s a summary of how these three email marketing software compare:

Apps & Web ServicesOmnisendCampaign MonitorMailchimp
29 Next
Shopify Plus
Omnisend vs. Campaign Monitor vs. Mailchimp Comparison Table for Ecommerce

Customer Relations Management (CRM)

campaign monitor vs mailchimp vs omnisend dashboard

Campaign Monitor has the undeniable advantage when it comes to CRM, with Mailchimp following closely behind. Both work well with Salesforce, Zoho CRM, and Zapier, while Campaign Monitor has the additional advantage of working seamlessly with the popular CRM solution HubSpot.

In contrast, Omnisend has a robust CRM functionality built into the platform itself. Even if it supports fewer CRM applications, it enables you to create detailed customer segments and benefit from AI-assisted features for optimum engagement and conversions, right out of the box.

Loyalty & Referral

campaign monitor vs mailchimp vs omnisend workflows

Loyalty and Referral applications are critical to increasing customer lifetime value. These apps encourage your customers to keep engaging with your brand and spend more on your products and services. On this front, Omnisend is the clear winner as it integrates with a greater number of relevant apps and web services.

In contrast, Campaign Monitor only integrates with the contest and giveaway app Gleam. At least Mailchimp supports several others, including, ViralSweep, and Yotpo.

Apps & Web ServicesOmnisendCampaign MonitorMailchimp
Omnisend vs. Campaign Monitor vs. Mailchimp Comparison Table for Loyalty & Referral Integrations

5. Customer Service Comparison

Navigating the complex world of email and omnichannel marketing can be difficult.

Problems do arise, and when they do, it is crucial that you get answers as fast as possible – your business may depend on it. That is why customer service is an important part of choosing your ESP.

All compared services offer email support on all plans. Mailchimp offers chat support on some of their paid plans and phone support for the subscribers of their $299,99+ per month premium service. Campaign Monitor reviews show that their customers are satisfied with their support. This provider offers different support for different packages with more options for the higher priced ones.

Omnisend is the only provider of the three to offer 24/7 email and chat support in their standard plan (starting at $13 per month).

Final verdict—Which Is the Best?

When compared on the basis of pricing, functionality, integrations, and customer support, Omnisend emerges as the clear better option. Campaign Monitor automation features might be comparable, but the steep investment and limited integrations for ecommerce businesses puts it at a disadvantage. Mailchimp, on the other hand, might be affordable, but lack in features and access to customer service.

Not only does Omnisend offer competitive pricing and best customer support, it also gives you the most features to build your business with and create a true omnichannel experience for your customers.

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Whitney Blankenship

Sr. Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, ecommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West.