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Email tools comparison: Campaign Monitor vs. Mailchimp vs. Omnisend

Reading Time: 11 minutes

When it comes to email marketing tools, the best one for you is the tool that’s the most affordable and popular, right?

Not really.

The cheapest tool might not be the best option for your business if it doesn’t fulfill your requirements. 

Platforms like Campaign Monitor, Mailchimp, and Omnisend are all popular email platforms.

But how do they stack up against each other?

That’s what this article is all about.

In this post, we will do a feature-by-feature comparison of these popular email platforms. From automation to analytics, we’ll explore which platform offers the best features.

So, let’s check out what Campaign Monitor, Mailchimp, and Omnisend have to offer so you can identify the right tool for you.

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Campaign Monitor vs. Mailchimp vs. Omnisend: A quick glance

Let’s start the Campaign Monitor vs. Mailchimp vs. Omnisend comparison by learning about each email marketing software.

Omnisend

Omnisend homepage

Omnisend is an omnichannel marketing automation tool that helps you communicate with your customers in a smart and personalized way.

With Omnisend, you can send emails, SMS, and more—all from one place.

The best part?

You don’t need to be a tech genius to use Omnisend. It’s user-friendly and intuitive, easy enough even for beginners.

It offers amazing automation features, including the ability to set up automated messages based on customer behavior.

For instance, you can send a welcome email when someone signs up or send a follow-up message after a purchase.

This automation saves you time and helps you remain engaged with your customers.

Omnisend also allows you to segment your audience. This means you can send targeted messages to specific groups of customers. You can tailor these messages and make them more relevant for each individual for better results.

Tracking your campaign results is also easy with Omnisend, so you can attribute revenue with campaigns.

Such data can be invaluable in optimizing your marketing campaigns.

Mailchimp

Mailchimp homepage

Mailchimp is a popular email marketing platform. It helps you create and design beautiful emails using its drag-and-drop editor with ease—no coding skills required.

It also has tons of templates for you to choose from so you can make your emails look professional without any hassle.

The platform also offers audience management, helping you organize your contacts and create different segments.

Mailchimp gives you insights into how your emails are performing, allowing you to understand what’s working and what needs improvement in your email campaigns.

With Mailchimp, you can also set up automated emails for things like welcome messages or birthday greetings. It’s equally easy to set up follow-up emails after a sale.

Mailchimp also integrates with social media and other ecommerce platforms, making it easier to manage your marketing efforts from one place.

Campaign Monitor

Campaign Monitor homepage

Campaign Monitor is another popular email marketing platform. It helps you create beautiful and professional-looking emails without any coding knowledge.

This tool comes with easy-to-use templates that you can customize to match your brand. The result? You can recreate many popular email marketing examples with these templates.

You can also manage your email list and segment it based on different criteria. This way, you can send targeted emails to specific groups of people.

Campaign Monitor’s automation features let you set up automated email sequences. For example, you can send a welcome email to new subscribers. Similarly, you can send cart abandonment emails to someone who added things to their cart but didn’t check out.

Tracking the success of your email campaigns is also simple with Campaign Monitor. It provides analytics and reports that show you how many people opened your emails. Additionally, it provides data on how many people clicked on links or made purchases.

Campaign Monitor vs. Mailchimp vs. Omnisend: A comparison chart

Let’s see how Campaign Monitor vs. Mailchimp vs. Omnisend compare for various features and pricing with a side-by-side comparison.

Campaign MonitorMailchimpOmnisend
PricingStarts at $9/moStarts at $13/moStarts at $16/mo
Email builderYesYesYes
Email list buildingYesYesYes
Segmentation and  targetingYes. But only the Premier Plan gives advanced segmentationYes, but basic. Advanced segmentation is only available on the Premium planYes
(Unlimited on all plans)
Marketing automationYes YesYes
Analytics and reportingYesYesYes
ChannelsEmail and SMSEmail, landing pages, social media adsEmail, SMS/MMS, web push notifications
Integrations and third-party appsYesYesYes
Multistore featuresNoYesYes
Customer supportEmail support. Phone support is only available on the Premier Plan.Email and live chat support. Phone support is only available on the Premium Plan. Free users are limited
to guides and tutorials after 30 days.
24/7 email and live chat support

Pricing comparison: Campaign Monitor vs. Mailchimp vs. Omnisend

Let’s see how Campaign Monitor vs. Mailchimp vs. Omnisend compare in terms of pricing.

Free planPaid plan 1Paid plan 2Paid plan 3
Campaign MonitorNoneBasic: $9/moUnlimited: $29/moPremier: $149/mo
MailchimpYesEssentials: $13/moStandard: $20/moPremium: $350/mo
OmnisendYesStandard: $16/moPro: $59/mo

Let’s see what these platforms offer on these plans.

Campaign Monitor

Campaign Monitor does not offer a free plan. Here’s what you get on its Basic plan:

  • 2500 emails to up to 500 contacts per month. Price increases with an increase in the number of contacts.
  • Drag-and-drop builder
  • Customizable template library
  • Segmentation tools
  • Free image gallery
  • Automated emails (limited)
  • Email support

The Unlimited plan and Premier plan offer more advanced features. 

Mailchimp

Mailchimp has raised eyebrows with its repeated price increases. Nevertheless, it does offer a free plan that you can try before committing.

Here’s what you get on the Free plan:

  • 1,000 emails for up to 500 contacts per month
  • Basic segmentation
  • Basic templates
  • Basic reports
  • Email support (only for the first 30 days)

The Essentials plan supports up to 50,000 contacts per month. It also offers basic segmentation and A/B testing.

Mailchimp’s Plus plan supports up to 100,000 contacts per month.

The Premium plan offers the following:

Monthly email sends: 15 times plan’s contact limit

– Advanced segmentation

– Comparative reporting

– Multivariate testing

– Email, live chat, and phone support

Omnisend

If you compare Omnisend vs. Mailchimp, Omnisend is the most cost-efficient of all the platforms. Even its free plan offers a host of features, including

  • 500 emails per month
  • Reach up to 250 contacts
  • 60 SMS
  • 500 web push notifications
  • Pre-built automation
  • Unlimited segmentation
  • A/B testing
  • 24/7 email and live chat support

Omnisend’s Standard plan offers higher send volume, and the Pro plan offers unlimited emails, 3,933 SMS per month, and unlimited web push notifications.

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

Quick email provider pricing comparison

Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.

Total number of contacts:
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    prices for:

    You can compare Omnisend and 2 more providers at once.

    • Omnisend
    • Klaviyo
    • Mailchimp
    • Drip
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    • Active Campaign
    • Get Response GetResponse
    • Mailerlite

    You can compare Omnisend and 2 more providers at once.

    Free
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    Still not sure?

    Try out the full version of this calculator

    Let’s now go ahead and do a feature comparison for Campaign Monitor vs. Mailchimp vs. Omnisend.

    Email builder

    Here’s a detailed Campaign Monitor vs. Mailchimp comparison on email building features.

    • Drag-and-drop editor:
      Campaign Monitor offers a user-friendly drag-and-drop editor. Mailchimp also provides a drag-and-drop editor, but customizing it takes a bit of learning.
    • Responsive design:
      Campaign Monitor supports responsive email designs. It ensures that your emails automatically adjust their layout. Mailchimp also offers responsive design options. This ensures your emails look great on different screen sizes and resolutions.
    • Customizable templates:
      Campaign Monitor provides a wide range of customizable email templates. You can personalize them with your own branding, colors, and content. Mailchimp also offers a collection of customizable templates. However, the free plan offers only a few. 
    • Content blocks:
      Mailchimp provides a range of content blocks that you can drag and drop into your emails. These include text, images, buttons, dividers, and social media integration. Campaign Monitor also offers a variety of content blocks. But they are limited compared to those offered by Mailchimp.

    Omnisend’s email builder also includes a drag and drop editor. It simplifies the process of designing emails, making it easy to create engaging campaigns. You also get customizable email templates on all plans, and can tailor them to your brand’s style with ease.

    The platform also offers features like product listing, discount block, and product recommendations. These features make it the ideal platform for ecommerce businesses.

    Email list-building features

    Growing your email list is critical to driving your lead generation efforts. Here’s how Campaign Monitor and Mailchimp stack up when it comes to list-building features.

    Campaign Monitor provides the following list-building features:

    • Signup forms:
      You can create customizable forms to collect email addresses on your website.
    • Popup forms:
      It’s possible to create eye-catching popups based on user behavior. This can help you capture emails with ease.
    • Integration:
      Campaign Monitor integrates with popular platforms like Salesforce and WordPress. This way, you can start working on your email lists right away. 

    Campaign Monitor does not have a native landing page builder. You can, however, integrate it with landing page tools like Unbounce and Wishpond.

    Mailchimp provides the following list-building features:

    • Signup forms:
      It’s easy to create customizable forms to gather email addresses from your website visitors.
    • Landing pages:
      Mailchimp lets you build dedicated landing pages with its drag-and-drop builder.
    • Data capture and lead magnets:
      Mailchimp offers various tools for effective data capture. You can also create lead magnets by offering downloadable content, such as ebooks and whitepapers.

    Omnisend has all the above features, and more. You also get gamified elements such as Wheel of Fortune and teasers to grow your email list.

    Segmentation and targeting

    How do these tools fare when it comes to segmentation and targeting?

    Campaign Monitor offers robust segmentation capabilities. You can segment your audience based on various attributes, such as:

    • Subscriber details
    • Demographics
    • Campaign activity
    • Journey activity

    You may create segments using a combination of conditions using AND/OR operators. These segments can be used across campaigns, automated journeys, and transactional emails.

    Mailchimp offers basic segmentation features. Advanced segmentation is only available on the Premium plan.

    Create stunning, mobile-friendly emails with Omnisend’s powerful email builder

    Omnisend, on the other hand, offers unlimited segmentation on all its plans, including the free one. 

    You may set up segments using pre-built options, or create custom segments with filters and conditions which can boost the effectiveness of your email marketing strategy

    Additionally, Omnisend offers dynamic segmentation, meaning your segments automatically update as subscribers meet the defined criteria. You can use segmentation across multiple channels like email, SMS, push notifications, and so on.

    Marketing automation

    How do Mailchimp vs. Campaign Monitor compare in terms of their marketing automation features?

    Let’s find out.

    • Workflow automation:
      Campaign Monitor offers a visual workflow builder that lets you create automated email journeys. You can base it on various triggers, actions, and conditions. The workflow builder simplifies the process of creating personalized, targeted campaigns.
      Mailchimp also provides robust automation features. It comes with a drag and drop editor to create customized workflows. You may automate email sending based on triggers like signups, purchases, or specific dates.
    • Personalization:
      Campaign Monitor enables personalized email content based on subscriber data. You can tailor messages to specific customer segments for better results.
      Mailchimp also offers advanced personalization options. It lets you send targeted emails based on customer data, preferences, and behaviors.
    • Behavioral triggers:
      Campaign Monitor provides a range of behavioral triggers to automate email campaigns. These include:
      – Abandoned cart reminders
      – Post-purchase follow-ups
      – Re-engagement emails
      Similarly, Mailchimp includes behavioral triggers like abandoned carts and product recommendations. You may also set up automated emails based on customer actions. However, Mailchimp does not offer advanced automation features, except on its Premium plan.

    Omnisend has powerful automation features. You can create complex workflows using its visual builder and send timely, personalized messages triggered by various actions and behavior.

    Where Omnisend really excels is personalization and segmentation. It offers dynamic content blocks, product recommendations, and audience segmentation for highly tailored and relevant campaigns.

    It also provides a wide array of behavioral triggers, enabling you to deliver targeted messages based on specific actions.

    marketing automation via Omnisend

    Analytics and reporting

    The next feature that we will compare in Campaign Monitor vs Mailchimp is analytics and reporting.

    Campaign performance:
    Campaign Monitor offers detailed insights into key metrics, such as:

    • Open rates
    • Click-through rates
    • Unsubscribes
    • Bounces

    It provides real-time reporting to track the performance of individual campaigns.

    Mailchimp also offers comprehensive campaign insights. Additionally, it provides information on the devices and locations of subscribers who interacted with your emails.

    Comparative reporting:
    Campaign Monitor enables you to compare the performance of different campaigns over time. You can, therefore, identify trends and make data-driven decisions.

    Mailchimp, too, offers comparative reporting, but only on the Premium plan.

    Ecommerce tracking:
    Mailchimp integrates with major ecommerce platforms. So, you can track the revenue generated from email campaigns with ease. It also provides data on purchases, revenue, and average order value (AOV).

    Campaign Monitor is not designed specifically for ecommerce, and lacks such features.

    Omnisend offers a comprehensive suite of analytics and reporting features tailored for ecommerce businesses. It provides detailed insights into the performance of email campaigns, and you can track the success of your campaigns in real-time and identify areas for improvement.

    It also provides analytics related to different customer segments. This enables you to assess the performance and engagement levels of each segment.

    Omnisend integrates with ecommerce platforms and provides detailed product insights. You can track the performance of specific products, including metrics such as views, clicks, and revenue generated. This data helps you understand which products are driving revenue through email campaigns.

    Marketing channels

    Let’s now compare Campaign Monitor vs. Mailchimp in terms of the marketing channels they offer.

    Campaign Monitor offers email and SMS. However, for SMS marketing, you will need to contact their sales team.

    Mailchimp does not offer SMS marketing on its own. Instead, you’ll need an integration, such as SimpleTexting.

    The marketing channels it does offer include:

    Omnisend is the clear winner in this aspect. It offers email, SMS, and push notifications to use in campaigns and automation.

    marketing channels in Omnisend

    Integrations and third-party apps

    Integrations can play an instrumental role in your selection process for email platforms as they can simplify campaign creation and other processes.

    Campaign Monitor directly integrates with popular ecommerce platforms like Shopify and BigCommerce. For WooCommerce, you will need a plugin, such as Zapier.

    Mailchimp also directly integrates with Shopify. However, it offers an official plugin for WooCommerce that allows you to sync customer and order data. It also offers an official integration for BigCommerce.

    Omnisend seamlessly integrates with Shopify, one of the leading ecommerce platforms. Shopify merchants can connect their online store to Omnisend and access advanced email marketing and automation capabilities

    Omnisend also offers an email marketing plugin that is specially made for WooCommerce. And for BigCommerce integration, all you need to do is download the Omnisend app for BigCommerce.

    Omnisend also integrates with several other ecommerce platforms.

    Multistore features

    Which of these platforms offer multistore features and how extensive are they?

    Campaign Monitor does not offer multistore features. If you run multiple online stores, you will need a separate Campaign Monitor account for each store.

    Mailchimp does offer multistore features, but you will need a separate account for each store. You can, however, control all accounts from a single login.

    With Omnisend, you can manage and connect multiple online stores in one place. It provides a centralized dashboard to handle campaigns, automation, and customer data across all your stores.

    You can segment your audience by store and send targeted messages. Omnisend also allows you to customize email templates for each store. This ensures a consistent brand experience and simplifies multistore marketing tasks, making it convenient for businesses with multiple online stores.

    multistore feature in Omnisend

    Customer support

    How do Campaign Monitor vs. Mailchimp compare in terms of customer support?

    Campaign Monitor offers only email support on all plans. 

    Mailchimp, on the other hand, provides 24/7 email and chat support on the Essentials and Plus plans. You get phone and priority support on the Premium plan. For the free plan, email support is only available for the first 30 days.

    Omnisend takes the cake here as it offers award-winning customer support. You get 24/7 email and live chat support on all plans. Pro customers spending $400 a month also get a dedicated Customer Success Manager.

    Wrapping up

    When comparing Campaign Monitor vs. Mailchimp vs. Omnisend, you need to consider your specific needs.

    Campaign Monitor stands out for its user-friendly interface and advanced automation features. 

    Mailchimp offers a wide range of integrations and powerful segmentation capabilities. And Omnisend shines with its multichannel approach, dedicated multistore features, and customer support. 

    So, assess your business requirements and choose the platform that best aligns with your goals and resources.

    Take your email marketing to new heights with Omnisend
    Bernard Meyer
    Article by
    Bernard Meyer

    Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.