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8 best International Women’s Day email examples [+ subject lines]

Reading Time: 7 minutes

March 8 hosts the International Women’s Day (IWD) every year. It’s a time to celebrate the many achievements of women, and it has a different theme each year. In 2023 the theme was #EmbraceEquity, and this year it’s #InspireInclusion.

Businesses take part in International Women’s Day in multiple ways, including:

  • Raising awareness and educating their audience
  • Highlighting campaigns that advance women
  • Fundraising for charities focused on women and girls

These are also all great ways at building customer loyalty.

However, businesses have just one shot at running thoughtful IWD email campaigns each year.

If you’re feeling the pressure of getting it right the first time, this article has 8 of the best International Women’s Day email examples, plus subject lines your audience will love and even branding ideas.

But remember, you’ll need an SMS or email list to manage before sending our International Women’s Day emails and texts.

That’s why Omnisend is helping you out with our ready-made International Women’s Day popup templates that you can launch in just a few clicks to start collecting your visitors’ contact information: 

International Women's Day popup templates from Omnisend

Find out what worked and what didn’t during previous International Women’s Days with our in-depth Women’s Day sales report, campaigns, and engagement.

Create and manage beautiful campaigns for IWD with Omnisend’s popups, email and SMS marketing, automation, and more.

International Women’s Day promotion ideas

Here are a few great ways to promote your products for IWD:

  • Run time-sensitive promotions: You can provide discounts, offer free shipping, run flash sales, or other offers that expire after IWD.
  • Send product recommendations: This is a great time to recommend products either for your customers or the women in their lives. You can do this automatically with Omnisend, using the customer’s own purchase history, your best sellers, or your newest products.
  • Create specially designed landing pages: Make it a bigger campaign and create a landing page that goes into more detail. You can highlight how your products are made to celebrate women. Or go deeper and discuss more serious IWD topics. For example, how the marketed products are made to promote women’s health, and share inspirational stories of your female customers.
  • Create exclusive product bundle deals: You can combine a few curated products and offer an exclusive bundle deal. For example, you could segment women customers based on their website activity (products viewed, abandoned in carts, etc.), and offer a discount on those products.

However, remember that International Women’s Day is unlike Valentine’s Day or Mother’s Day. It’s a day to celebrate every woman, regardless of romance or connection to your family.

So your products or gifts don’t need to be romantic or family-themed. Colleagues or managers can also send gifts to their female employees to mark the occasion.

That means it’s also a good time to use segmentation to personalize your content. For example, if you have gender information, you can email women directly to celebrate themselves or the women in their lives.

On the other hand, you can send a separate email by segmenting men to celebrate the women in their lives. Depending on what kind of information you have about your customers, you can also tailor the message for employers, colleagues, and so on.

International Women’s Day branding ideas

You can also take a larger, more serious approach to your IWD campaigns. Instead of promoting your products (or in addition to that), you can support IWD’s larger goals:

  • Remind your audiences about IWD: Without promoting any product, remind your customers about IWD and that they should take a moment to appreciate women.
  • Feature women’s stories from their business to inspire others: If you’re a woman or have women in your company, you can highlight their stories.
  • Raise funds for charities or awareness of their contributions: You can also take this time to ask customers to donate to relevant charities or even offer a 1-for-1 matching donation.

It’s possible to combine both branding and promotional ideas into a larger campaign, but you should consider how to do it in a balanced way.

​​8 best International Women’s Day email examples + inspiring subject lines

Let’s look at some great International Women’s Day emails from ecommerce brands to help inspire you.

#1 Celebrate women and share female entrepreneur stories like Eat Me Guilt Free

Subject line: Happy International Women’s Day! 💖

International Women's Day email example from Eat Me Guilt Free

Eat Me Guilt Free, a woman-owned company, does its best with a branding email. It does not sell any products but rather focuses on celebrating women entrepreneurs by sharing their inspirational stories.

This strategy is a great way to bring customers closer to their brand.

#2 Promote women-focused products like PlayingCardDecks.com

Subject line: Women’s Day 👩 – New Decks, Blog & More

International Women's Day email example from PlayingCardDecks.com

This one comes from PlayingCardDecks.com, and they’re celebrating IWD by promoting their women-focused playing cards. It’s a great way to keep the balance between selling products and celebrating women.

#3 Share a special Women’s Day treat like Cate & Chloe

Subject line: Happy International Women’s Day

International Women's Day email example from Cate & Chloe

This beautiful email from Cate & Chloe really finds a wonderful balance between getting sales (a sitewide 22% off with a $60 threshold) while still making it all about women.

They also give a shoutout to their women ambassadors at the bottom, which is strong social proof.

#4 Keep it minimalistic like Haus Labs by Lady Gaga

Subject line: Happy International Women’s Day

International Women's Day email example from Haus Labs by Lady Gaga

Lady Gaga’s brand sticks to minimalism by adding her quote for Women’s Day and offering free shipping. It’s simple and beautiful at the same time.

We love how the email does the job of attracting attention and delivering a special Women’s Day treat without using lengthy copy.

#5 Curate an email for men like Saucey

Subject line: It’s International Women’s Day 💙

International Women's Day email example from Saucey

This is a great, fun email that aims to celebrate IWD without being overly serious about it. Here, they’re using a Give X, Get X credits promotion.

This email is most likely segmented for men.

#6 Keep it light like Dossier

Subject line: Happy International Women’s Day! ♀

International Women's Day email example from Dossier

Dossier takes a lighter tone to IWD, managing to celebrate women and make them laugh at the same time. We love how they keep the copy minimal yet clever.

#7 Host a fun giveaway like Moment

Subject line: $5k in Prizes to Celebrate International Women’s Day

International Women's Day email example from Moment

This beautiful email from Moment not only makes you fall in love with the brand from a design perspective but also from the idea behind the email.

Its “Behind Every Woman” campaign aims to amplify women’s voices during the week leading up to IWD. We also really like the block at the bottom, where customers can participate in the $5000 giveaway by nominating the most inspirational women in their lives.

#8 Celebrate women by sharing female co-founder stories like Nine Lives Bazaar

Subject line: International Women’s Day with our co-founders ✨

Nine Lives Bazaar's International Women's Day email example

Lastly, we’ve got a great email example from Nine Lives Bazaar.

Using Omnisend’s email builder, they were able to create an on-brand email that celebrates the women founders with an interview-style email and supports the 2024 IWD theme of “Inspire Inclusion.”

15 International Women’s Day email subject lines that will get engagement

When it comes to promoting your brand or specific products, great subject lines will get your emails opened and clicked.

To help you out, we’ve gathered some of the best International Women’s Day subject lines that you can take outright, or adapt to your brand or offers.

  1. Happy Women’s Day! Get 🆓 Shipping on All Orders Today Only 🛍️
  2. I ❤️ IWD: 25% of All Sales Donated to Women’s Charity 🫶
  3. 🚀 Celebrate Women’s Day with 15% Off on All Products 🌟
  4. 👭 Empower Yourself and Another Woman with BOGO Half Off 💪
  5. 🎊 It’s International Women’s Day! Enjoy Free Shipping on Your Purchase 🌍
  6. 🌟 Shine Bright on Women’s Day with 15% Off Sitewide 💫
  7. 💝 Buy One, Gift One: Celebrate Women with BOGO Free Gift 🎁
  8. 🎁 Happy Women’s Day! Get 🆓 Shipping on Your Order Today 🎉
  9. 💪 Celebrate Women Everywhere with 15% Off Your Purchase 🚀
  10. Join Us in Celebrating Women: Free Shipping until March 15
  11. 🌍 Happy Women’s Day! Enjoy Free Shipping on All Orders Today Only 🎊
  12. 💫 Empowerment for Women: 15% Off Sitewide 💪
  13. 🌟 Celebrate Women Supporting Women with BOGO Half Off 🌍
  14. 🎁 Women’s Day Sale: Enjoy Free Shipping on All Items 🚀
  15. 💪 Women Empowering Women: BOGO Half Off on All Products 🌟

Segmenting for International Women’s Day

IWD is a great day to test out segmentation and see which ones make the most sense.

Omnisend research showed that compared to non-segmented campaigns, segmentation and email automation helped:

  • Earn 41% higher email orders
  • Open rates jump to 42.1%
  • The open rate for campaign emails increased from 22.9% in 2022 to 25.1% in 2023

That’s because segmenting emails allows you to send specific messages to specific groups of people.

Here are some great segments you can use:

  • gender
  • location (city, country, or region)
  • profession
  • industry
  • relevant data for your products
  • whatever you can dream of

You can send out emails to women directly to celebrate themselves for promotional campaigns. Or you can send IWD emails to women to build your brand and share important stories celebrating women.

You can also send it to colleagues, friends, and others to encourage them to celebrate the women in their lives.

Wrap up

Here are the most important things to remember for successful International Women’s Day campaigns:

  • When planning your IWD email campaigns, choose a responsive and mobile-friendly template to ensure subscribers can view your email properly.
  • Always remember to personalize your emails, as it makes them more engaging. Use relevant customer data to promote your products or enhance your IWD campaigns.
  • Send more than one IWD email. You can mix awareness-raising with product promotion campaigns.
  • Remember to segment your audience into relevant groups for IWD.
  • Maintain your brand identity. Raising awareness, highlighting women, donating to charities, or even telling personal stories can help increase customer loyalty.
Don’t miss celebrating International Women’s Day this year! Get started with Omnisend to get your campaigns up and running in no time.
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Article by
Karolina Petraškienė

Karolina is a writer, content marketer, and email enthusiast at Omnisend. When she's not curating articles, you can find her in the woods challenging herself in hiking boots or off-roading her bike.


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