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See FeaturesShopify Black Friday is your opportunity to generate significant revenue from deal-seekers while building customer relationships beyond one-time purchases.
Every successful Black Friday campaign looks different — some prioritize VIP early access via email to reward loyalty, others run time-limited SMS flash sales, while many layer social media campaigns with influencer partnerships to expand reach and create buzz.
Focus on customer experience over discount depth to stand out. Each touchpoint should solve a problem — whether that’s finding the perfect gift, beating shipping deadlines, or discovering products they’ll love long after November ends.
Join us below to discover tips, apps, and strategies to maximize your Shopify Black Friday sales.
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Why your Shopify store needs a Black Friday strategy
Shopify merchants generated $11.5 billion in sales during BFCM 2024, up 24% from last year, with sales peaking at $4.6 million/minute on Friday at 12:01 PM EST.
An incredible 76 million+ customers purchased from Shopify stores during the four-day weekend. Competition intensifies yearly — 67,000 stores achieved their highest-selling days ever in 2024, and this year’s Black Friday could be even bigger.
What all the top Shopify stores have in common is that they plan for Black Friday. Here’s why you should approach Black Friday with a strategy:
- Revenue maximization: Capture your most significant sales opportunity of the year
- Customer discovery: Bargain hunters explore new brands they typically ignore
- Profit protection: Last-minute panic pricing destroys your margins
- Repeat business: Black Friday shoppers return all year when treated right
- Inventory balance: Forecasting prevents both stockouts and dead stock
- Smooth operations: Prepared teams handle chaos without meltdowns
- Brand distinction: Original offers beat everyone’s generic discount approach
- Season-long impact: Success can carry your retail momentum past New Year’s
Expert comment
“Black Friday concentrates massive demand into one day. You’ll handle more orders, customer questions, and inventory decisions in 24 hours than in most weeks — preparation determines whether you capture or lose those sales.”
— Evaldas Mockus, VP of Growth at Omnisend
Best apps for Shopify Black Friday
The best Shopify Black Friday apps are available via the official App Store and integrate with your website without multiple steps.
Check out these five apps to build and launch your Black Friday strategy:
1. Omnisend — Email & SMS marketing
Omnisend brings email and SMS marketing into your entire customer journey from signup to post-purchase. In addition to covering all the automations necessary for ecommerce, it lets you build one-time and scheduled campaigns.
Why it’s crucial for Black Friday
In 2024, Omnisend generated a $68 ROI for every $1 spent for US merchants. Its Shopify app integrates completely with your store, enabling product recommendations and a replacement for Shopify’s basic transactional emails.
You can capture new subscribers with targeted popups, segment customers based on behavior, launch multichannel campaigns, and automate recovery flows — all while tracking performance in real-time as sales pour in.
Key features
- Pick from 25+ pre-built automations to quickly target different customers
- Campaign types include email, A/B testing, SMS, and push notifications
- Popups, flyouts, and embeddable forms provide multiple ways to grow your list
- Create segments based on purchase history, engagement, preferences, and browsing behavior
- Black Friday email templates ready to customize
- SMS campaigns with global reach beyond the US/UK markets
- Real-time reporting showing campaign ROI and attribution
Pricing
- Free: Includes all standard features, unlimited access to newsletter templates, 250 contacts, and 500 emails/month
- Standard: $16/month for 500 contacts and a 12x contact list email send limit
- Pro: $59/month, includes unlimited emails to 2,500 contacts, advanced reporting, and bonus SMS credits equal to the price of your monthly plan
Success story
Rachel Riley expanded Black Friday into a month-long campaign using Omnisend, generating 77% more revenue year-over-year with SMS and email. Its automations drove 46% of sales, showing how strategic timing and multichannel marketing deliver results.
Read the full case study here.
2. PageFly — Landing pages
PageFly is a drag-and-drop page builder for creating custom landing pages, product pages, and blog layouts. Build conversion-focused pages without coding using its visual editor.
Why it’s crucial for Black Friday
Black Friday demands dedicated landing pages since generic product pages won’t capture urgency or highlight limited offers. PageFly’s A/B testing reveals which headlines and layouts actually convert visitors into buyers during high-pressure sales events.
Key features
- 120+ conversion-optimized templates for sales pages and promotions
- A/B testing to compare different page versions and maximize conversions
- Countdown timers, trust badges, and urgency elements are built-in
- Mobile-responsive designs that load fast on all devices
- Integration with 130+ apps, including review apps and email platforms
Pricing
- Free: One published page/section with all features
- Pay as you go: $18/month for three published slots
- Unlimited: $99/month for unlimited pages and sections
3. Vitals — All-in-one sales app
Vitals packs 40+ marketing tools into one app — from product reviews and bundles to popups and AI-powered content creation. Instead of juggling multiple apps, you get everything in a single dashboard.
Why it’s crucial for Black Friday
Running multiple apps during Black Friday often leads to conflicts and slowdowns. Vitals consolidates your essential tools — upsells, urgency badges, stock counters, and currency converters — ensuring they work together seamlessly when traffic peaks.
Key features
- Product reviews with import options from AliExpress, CSV files, or other apps
- Bundle creation with volume discounts, BOGOs, and gift-with-purchase options
- Visitor recordings showing real customer behavior on your site
- AI tools for generating video ads and product descriptions
- 30+ customizable theme sections, including wishlists and sticky add-to-cart
- Back-in-stock alerts to capture lost sales from sold-out items
Pricing
- Hobby: $29.99/month — includes upsells, 5,000 review requests, and core features
- Business: $49.99/month — 10,000 review requests plus expanded AI tools
- Pro: $89.99/month — 20,000 review requests and advanced features
4. ReConvert — Checkout optimization
ReConvert turns your thank-you page into a revenue generator with post-purchase upsells, cross-sells, and product recommendations. Turn order confirmations into opportunities for additional sales.
Why it’s crucial for Black Friday
Customers who have just bought are your hottest leads — they’ve already entered payment details and trust your store. ReConvert captures this momentum with one-click upsells that require no additional checkout steps, maximizing order values when buyers are most receptive.
Key features
- Drag-and-drop thank-you page builder with customizable widgets
- One-click post-purchase upsells requiring no re-entry of payment info
- AI-powered product recommendations based on purchase history
- Bundle creation and frequently-bought-together suggestions
- A/B testing for different upsell offers and page layouts
- Advanced segmentation targeting specific customer groups
- Real-time analytics tracking upsell performance and revenue
Pricing
- Free: Development stores get full features at no cost
- Upsell Growth: $4.99/month for up to 49 orders or $49 in upsell revenue
Note: Usage-based pricing scales with your monthly order volume and upsell revenue
5. FBP | Fast Bundle Product — Bundling and discounts
Fast Bundle Product lets you create every type of bundle imaginable — mix and match, BOGO, volume discounts, and custom bundle builders. Build offers that make sense for your products and margins.
Why it’s crucial for Black Friday
Bundles solve the discount dilemma by adding value instead of just cutting prices. FBP handles complex bundle logic without slowing your site, letting you offer “buy three save 20%” or “spend $100 get a gift” deals that maintain healthy margins during competitive sales periods.
Key features
- Mix and match bundles where customers choose their own combinations
- BOGO and “Buy X Get Y” offers with automatic discount application
- Volume discounts and quantity breaks for bulk purchases
- AI-powered “frequently bought together” recommendations
- Bundle builder lets customers create custom sets
- Works with subscription apps for recurring bundle orders
- AI bundle image generator for professional product shots
Pricing
- Free: Development stores get full features
- Standard (1K): $19/month for up to $1,000 in monthly bundle sales
- Standard (3K): $49/month for up to $3,000 in monthly bundle sales
5 Shopify Black Friday strategies
Black Friday Shopify customers demand more than discounts — you need a comprehensive approach to capture sales. These five strategies help you maximize revenue during the shopping frenzy:
1. Build your email & SMS list early
Start collecting emails and phone numbers weeks before Black Friday hits. Use exit-intent popups offering early-bird discounts or spin-to-win wheels promising exclusive deals.
Early-access signups work particularly well — promise subscribers first dibs on your best deals. Frame it as VIP treatment rather than just another promotion.
The popup below offers a limited-time Black Friday discount in return for the customer’s email:
A warmed-up list outperforms cold advertising every time because your subscribers already know your brand and trust your products.
October and early November offer prime list-building opportunities with compelling lead magnets like gift guides, early sale previews, or tiered discount codes based on signup timing.
Test different popup triggers and offers to maximize conversions. Product page exits might need size guides, while homepage abandoners respond to percentage discounts.
Your list becomes your most profitable asset when Black Friday arrives. You control the timing, message, and audience without competing for expensive ad space.
2. Send teaser campaigns
Build anticipation with strategic pre-sale messaging starting two weeks out. Share sneak peeks of featured products or hint at discount levels without revealing everything.
Happi Choc takes a sneak peek approach to its Black Friday teasers, asking customers to keep an eye out for offers on its chocolates:
If you have high-spending customers, create a VIP teaser series that rewards them with exclusive shopping windows before public sales begin.
For urgency, countdown timers in emails are fantastic for reinforcing deadlines, or you could say, “Early access ends in 12 hours.”
Create FOMO with limited quantity alerts for popular items. Show actual stock levels if possible — authenticity beats manufactured scarcity.
Segment your audience based on purchase history and preferences (e.g., if they subscribed to your newsletter for deals or news) to send relevant teasers. Fashion buyers want to see new arrivals, while tech shoppers care about specs and compatibility.
3. Use automated flows to recover lost sales
Set up abandoned cart sequences before traffic spikes hit. Three-email series works best — gentle reminder, urgency message, last-chance discount.
Omnisend provides pre-built automation flows to get your Shopify Black Friday strategy going, and you can filter by type and goal to suit your customer journey:
Browse abandonment flows capture shoppers who never added items. Trigger emails showing viewed products with social proof or limited stock warnings.
Recovery messages need perfect timing during Black Friday rushes. Cart abandonment might trigger after one hour, while browse abandonment waits longer.
SMS complements email for urgent recovery attempts. Text messages see immediate opens when shoppers are still in buying mode.
Test different approaches for each flow type. Product recommendations might work for browsers, while free shipping converts cart abandoners.
Automation handles the heavy lifting when you’re managing peak traffic, so set them up early and let them capture sales while you focus on real-time Black Friday campaigns.
4. Segment and personalize offers
VIP customers deserve your best deals first. Create exclusive discount tiers based on lifetime value or purchase frequency.
New subscribers need different messaging than loyal buyers. First-timers get welcome offers while repeat customers receive loyalty rewards or early access.
High-value segments warrant premium treatment — personal shopping appointments, bundled deals, or free expedited shipping. Make them feel special beyond standard discounts. Here’s an example of a segment with customers who spend more than $250:
Geographic customer segmentation further improves relevance for shipping deadlines and local preferences. California shoppers have different timing needs than New York customers.
Behavioral triggers personalize at scale. Big spenders see luxury items, bargain hunters get clearance alerts, and category lovers receive targeted collections.
Generic blasts waste opportunity when everyone gets the same message. Use your customer data wisely — craft messages around purchase history, browsing patterns, and demonstrated preferences for better results.
5. Combine multiple channels
Omnisend lets you build multichannel automations with an email, text message, and push notification to reach customers at multiple moments.
For example, you could:
- Distribute morning emails with deals
- Send lunch-hour texts to remind about expiring offers
- Trigger evening push notifications to announce flash sales
Your website is another crucial communication channel during peak sales events. Announcement bars keep shipping deadlines visible while exit popups rescue browsers with surprise discounts they weren’t expecting.
Social platforms offer unique engagement opportunities beyond your owned channels. Stories create 24-hour urgency windows, and live shopping events build real-time excitement.
Perhaps the best of all Shopify Black Friday tips is to think beyond individual messages to the entire Black Friday journey.
For instance, email teases early access, SMS sends time-sensitive Black Friday discount codes, and your website answers the “why buy now” question with timers and stock alerts — everything working together to encourage purchases.
Additional reading:
Black Friday checklist 2025 – How to prepare for BFCM
Common mistakes Shopify stores make on Black Friday
Black Friday can become your biggest revenue event of the year when you sidestep these common pitfalls that derail even seasoned sellers:
- Starting prep with only days to spare: List building takes months of consistent effort — if you’re starting now, focus on what’s achievable, like exit popups and checkout opt-ins. Quick wins like abandoned cart flows and mobile fixes matter more than complex strategies requiring customer data you haven’t collected.
- Relying only on discounts: Your customers will have multiple tabs open during Black Friday, probably all showing discounts, such as “30% OFF.” Offers are essential, but you could also offer limited-edition products, bundles, charitable giving tied to purchases, or members-only access to create additional reasons to buy.
- Ignoring mobile shoppers: A significant portion of your customers will shop on phones and be accustomed to the best experiences provided by the likes of Amazon. Remove every friction point — unnecessary form fields, tiny buttons, multiple checkout pages — to make engaging with your store easy.
- Overloading customers with emails: Seven emails in seven days guarantees unsubscribes, not sales. Map your campaign to customer psychology — anticipation, launch excitement, final urgency. Ensure each message serves a purpose rather than filling a calendar.
- Not planning for a post-purchase experience: Black Friday customers will judge you on what happens after they buy. Late shipping notifications, slow support responses, or silence after purchase waste the chance to build relationships when customers feel most positive about their decision.
Ready to crush Black Friday with your Shopify Store?
Black Friday preparation starts now. List building, automation setup, and site testing determine whether you’ll capitalize on the shopping frenzy or watch it pass by.
Omnisend runs your campaigns on autopilot. PageFly creates landing pages that convert. Bundle apps maintain profits when competitors slash everything. Each tool solves problems — choose based on your weakest areas.
In terms of marketing tactics, early access works for loyal customers. Exclusive products attract collectors. Charitable partnerships resonate with conscious shoppers.
Test different approaches with your audience, time your messages strategically, and create offers that stand out from generic markdowns.
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Shopify Black Friday: FAQs
Open Shopify admin, click Discounts, then Create discount. Pick your type — automatic discounts apply without codes, code-based ones need customer entry. Then, set your discount’s dates, amounts, and restrictions.
Not essential but helpful. Omnisend handles email campaigns, SMS, push notifications, and popups in one platform. Hextom: Countdown Timer Bar adds urgency to sitewide offers. Start with one multi-purpose app rather than downloading 10 single-feature tools.
Your margins and positioning guide discount depth. If you sell premium products, 15–20% maintains brand value. Most stores find success at 25–35%. Going beyond 40% risks training customers to wait for sales unless you’re chasing volume.
Email generates most revenue — send early access to subscribers and prioritize VIPs to encourage larger purchases. Layer SMS for urgent updates, Instagram Stories for visual products, and Facebook ads for broad reach.
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