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The 6 best Shopify Email alternatives for 2024 (free and paid)

Reading Time: 10 minutes

When it comes to the best email marketing platform for your online store, Shopify Email is one of the best choices for Shopify stores.

Well, hold on to that thought.

If you are starting email marketing for your online shop, there are some fantastic Shopify Email alternatives out there that might suit your needs even better—and they don’t have to break the bank.

Shopify Email is relatively new compared to the other known email marketing platforms in the market. And although it is a good option for small businesses, it lacks advanced features and integrations.

That’s why you need to explore Shopify Email alternatives.

Let’s explore 6 of the best Shopify Email alternatives in the market.

Supercharge your email marketing and drive more sales with Omnisend, the ultimate solution for your ecommerce store.

What does Shopify Email have to offer?

Shopify Email homepage

Shopify Email offers convenience and simplicity to Shopify users. However, it lacks the advanced features of dedicated email marketing software available in the market.

Let’s take a look at the pros and cons of Shopify Email.

Pros

  • Easy to use:
    Shopify Email is integrated with the Shopify platform, so it’s easy to set up and use if you’re already familiar with Shopify.
  • User-friendly interface:
    Shopify Email provides a user-friendly interface that is intuitive and easy to navigate, making it accessible even for beginners who don’t have much technical expertise.
  • Targeted campaigns:
    With Shopify Email, you can create targeted campaigns based on customer behavior and preferences. You can create, send, automate, and track your email marketing campaigns, all in one place.
  • Pre-designed templates:
    The platform offers a variety of professionally designed email templates. You can use these templates to create visually appealing and engaging campaigns without extensive design skills.
  • Cost-effective:
    For users with basic email marketing requirements, Shopify Email is included in some Shopify plans at no additional cost, making it a cost-effective option.

Cons

  • Limited features and customization:
    While Shopify Email provides essential email marketing functionalities, it lacks advanced features, such as A/B testing, advanced segmentation, and more. The limited features, however, may not be enough for businesses looking for mass email services or sophisticated campaigns.
  • Basic automation capabilities:
    The automation capabilities of Shopify Email are relatively basic compared to dedicated email automation software, which may limit your ability to create complex automated workflows.
  • Lack of third-party integrations:
    Shopify Email has limited integration options with third-party applications and services. This could be a significant drawback if you rely on specific tools for your email marketing strategy.
  • Limited support:
    Shopify Email only offers email support. There is no live chat or phone support. This can be frustrating if you need immediate assistance.

Shopify Email alternatives: an overview

Here are the Shopify Email alternatives that we are going to explore in this blog post.

AlternativeBest forFree planPaid plans Extra marketing features
OmnisendEcommerce businessesYesFrom $16/moSMS marketing, push notifications, Google & Facebook custom audiences, landing pages, popups
AWeberVery large template libraryYesFrom $12.50/moWeb push notifications, signup forms, landing pages
Brevo (formerly Sendinblue)Easier contact management with CRMYesFrom $25/moSMS marketing, live chat, Facebook ads
Constant ContactUser-friendly interfaceNoFrom $9.99/moSocial posting, surveys, and polls
Mailchimp Email marketing beginnersYesFrom $13/moLanding pages, social posts
KlaviyoData science and machine learning featuresYesFrom $20/moSMS marketing, social ads, signup forms and popups, Facebook advertising

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Quick email provider pricing comparison

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    1. Omnisend

    Omnisend homepage

    G2 rating: 4.5/5

    Shopify rating: 4.8/5

    Omnisend is a marketing automation platform that specializes in email and SMS marketing, especially for ecommerce businesses. 

    While Shopify Email is focused solely on email marketing, Omnisend provides a broader range of marketing automation features, including email campaigns, SMS marketing, automation workflows, segmentation, and more.

    Let’s see what makes Omnisend a great alternative to Shopify Email.

    Omnisend and Shopify Email free plans comparison

    Shopify Email’s free plan proposes the following:

    Every month, you can send up to 10,000 manual or automated emails for free. After that, you only pay for what you use at $1 per 1,000 additional emails sent (or $0.001 per additional email).

    The Shopify Email free plan offers the following features:

    • Customizable email templates
    • Subscriber management
    • Email campaigns
    • Campaign analytics

    With Omnisend’s free plan, you can:

    • Reach up to 250 contacts with an unlimited contact list size
    • Send up to 500 emails per month
    • Send up to 60 SMS
    • Up to 500 push notifications

    And with this free plan, you have access to the following features:

    Omnisend and Shopify Email ecommerce features comparison

    Let’s see how Omnisend and Shopify Email’s ecommerce features compare.

    1. Marketing automation:

    Omnisend provides robust marketing automation features specifically designed for ecommerce businesses. 

    It offers pre-built automation workflows that include features such as welcome emails, cart abandonment emails, email autoresponders, order follow-ups, product recommendations, and more. Shopify Email also has limited marketing automation capabilities compared to Omnisend.

    2. Email builder:

    Omnisend provides a drag-and-drop email builder and a variety of pre-designed templates to create visually appealing and customized email campaigns.

    The email builder offered by Shopify Email is simple and straightforward but only comes with basic email templates and basic editing tools.

    3. Segmentation and targeting:

    Omnisend offers advanced segmentation capabilities, allowing you to create highly-targeted customer segments for your email campaigns. It provides a variety of segmentation criteria based on customer behavior, purchase history, engagement, demographics, and more.

    Shopify Email has limited segmentation capabilities compared to Omnisend. 

    Channel used

    Shopify Email focuses primarily on email marketing and does not offer additional channels within its platform.

    Omnisend, on the other hand, offers SMS, push notifications, and more in addition to email.

    Pricing comparison

    OmnisendShopify Email
    Free500 emails, 60 SMS, and 500 push notificationsFreeFor up to 10,000 emails
    StandardStarts at $16/mo for up to 6,000 emails per monthPaidPay for what you use at $1 USD per 1,000 additional emails sent
    ProStarts at $59/mo for unlimited emails

    Customer support

    Another reason that makes Omnisend a great Shopify Email alternative is its award-winning customer support. Omnisend provides customer support through various channels, including email, live chat, and phone.

    Shopify Email offers 24/7 customer support through email, making it slow and less effective.

    Transform your campaigns and reach new heights of success with Omnisend’s email builder.

    2. AWeber

    AWeber homepage

    G2 rating: 4.2/5

    Shopify rating: 4.9/5

    Next on our list of the best Shopify Email alternatives is AWeber. 

    AWeber is a feature-rich email marketing platform that offers advanced capabilities, scalability, excellent deliverability, and comprehensive support. It offers a user-friendly interface, robust features, and a solid reputation in the industry, making it a great alternative to Shopify Email.

    Free plan comparison

    AWeber’s free plan offers the following features:

    • up to 500 subscribers.
    • essential email marketing features like email templates, a drag-and-drop email editor, automation, sign-up forms, and analytics.

    However, some advanced features may be limited or not available.

    Shopify Email’s free plan allows up to 2,500 subscribers. However, advanced automation and segmentation features are not available on the free plan.

    Features

    Here is a comparison of the features of AWeber and Shopify Email.

    1. Marketing automation:

    AWeber allows you to create automated email sequences based on triggers and actions. 

    Shopify Email’s marketing automation features, on the other hand, are somewhat limited. 

    2. Email builder:

    AWeber’s email builder provides a user-friendly drag-and-drop interface that allows you to easily design and customize your email templates.

    Shopify Email provides some customization options, but they’re limited compared to AWeber.

    3. Segmentation and targeting:

    AWeber allows you to segment your audience based on various criteria, such as subscriber behavior, demographics, custom fields, and more.

    Shopify Email offers some segmentation options, but they are quite limited compared to AWeber.

    Pricing comparison

    AWeberShopify Email
    FreeFor up to 500 subscribersFreeFor up to 10,000 emails
    LiteStarts at $12.50/mo for unlimited subscribers and 1 email listPaidPay for what you use at $1 USD per 1,000 additional emails sent
    PlusStarts at $20/mo for unlimited subscribers and unlimited email lists
    UnlimitedStarts at $899/mo for unlimited subscribers and advanced email marketing features

    Customer support

    AWeber offers phone, email, and live chat support 24/7.

    Shopify Email offers email support 24/7. There is no phone support.

    For more information on alternatives to AWeber, check out our blog post on AWeber alternatives.

    3. Brevo (formerly Sendinblue)

    Brevo homepage

    G2 rating: 4.5/5

    Shopify rating: 2.5/5

    Brevo (formerly Sendinblue) makes it to our list of the best Shopify Email alternatives thanks to its comprehensive features and user-friendly interface. 

    One of the key reasons why Brevo stands out as a top choice among Shopify Email alternatives is its advanced automation capabilities. It allows users to create sophisticated automated workflows, enabling businesses to send personalized emails based on specific triggers and customer behaviors.

    Free plan comparison

    Brevo, like Shopify Email, also offers a free plan. 

    Here’s what the free plan offers:

    • 300 emails/day
    • Drag-and-drop editor
    • Customizable email templates
    • SMS and WhatsApp campaigns

    Features

    Let’s compare the features to see why it is one of the best alternatives to Shopify Email.

    1. Marketing automation:

    Brevo provides robust automation features that allow you to create complex workflows based on triggers, conditions, and actions.

    Shopify Email has limited automation capabilities.

    2. Email builder:

    Brevo’s email builder offers more customization options, including a drag-and-drop editor and a wide range of customizable templates.

    Shopify Email offers basic email templates with limited customization options.

    3. Segmentation and targeting:

    Brevo (formerly Sendinblue) offers more advanced segmentation and targeting capabilities, allowing users to create complex segments based on various criteria.

    Shopify Email does not offer advanced segmentation features.

    Pricing comparison

    Brevo (formerly Sendinblue)Shopify Email
    FreeFor up to 300 emails/dayFreeFor up to 10,000 emails/mo
    StarterStarts at $25/mo for up to 20K emailsPaidPay for what you use at $1 USD per 1,000 additional emails sent
    BusinessStarts at $65/mo for up to 20K emails and marketing automation
    Brevo PlusCustom pricing

    Customer support

    Both Brevo and Shopify Email offer email support only.

    4. Constant Contact

    Constant Contact homepage

    G2 rating: 4/5

    Shopify rating: 2.8/5

    Robust email marketing features, contact management, reporting and analytics, and other amazing features make Constant Contact one of the best Shopify Email alternatives.

    Free plan comparison

    Unlike Shopify Email, Constant Contact does not offer a free plan. However, it does offer a 14-day free trial on all its paid plans.

    Features

    Let’s compare the features to see why it is one of the best Shopify Email alternatives.

    1. Marketing automation:

    Constant Contact provides a more comprehensive and robust set of marketing automation features, including a wider range of automation options, and advanced customization tools.

    Shopify Email has limited automation capabilities.

    2. Email builder:

    Constant Contact offers a user-friendly drag-and-drop email builder with customizable templates and advanced editing options.

    Shopify Email has a simple email builder with basic customization options.

    3. Segmentation and targeting:

    Constant Contact’s advanced segmentation and targeting capabilities allow you to create highly-targeted email lists.

    Shopify Email offers basic segmentation options with limited targeting features.

    Pricing comparison

    Constant ContactShopify Email
    Lite Starts at $12/mo for basic email marketingFreeFor up to 10,000 emails
    StandardStarts at $35/mo for up email marketing with subject line A/B testingPaidPay for what you use at $1 USD per 1,000 additional emails sent
    PremiumStarts at $80/mo for advanced email marketing features

    Customer support

    Constant Contact offers phone, email, and live chat support while Shopify Email only offers email support.

    Interested in exploring other alternatives to Constant Contact?
    Check out our blog post on Constant Contact alternatives.

    5. Mailchimp

    Mailchimp homepage

    G2 rating: 4.4/5

    Shopify rating: 3.5/5

    Next on our list of the best Shopify Email alternatives is Mailchimp, a very popular email marketing platform. Mailchimp’s combination of features, ease of use, and its reputation as a reliable email marketing platform makes it one of the top choices for Shopify store owners.

    Free plan comparison

    Mailchimp offers a free plan, just like Shopify Email with 1,000 monthly email sends. The free plan also offers email support for the first 30 days.

    Features

    Let’s compare the features to see why Mailchimp is one of the best Shopify Email alternatives.

    1. Marketing automation:

    Mailchimp offers robust marketing automation features with comprehensive analytics and A/B testing.

    Shopify Email is quite limited in this regard.

    2. Email builder:

    Mailchimp’s email builder provides a user-friendly drag-and-drop interface, a wide range of customizable templates, and extensive design options.

    Shopify Email’s email builder offers fewer customization options and template choices.

    3. Segmentation and targeting:

    Mailchimp offers advanced segmentation and targeting capabilities, allowing users to segment their email list based on various criteria such as demographics and purchase history.

    Shopify Email provides basic segmentation options but lacks advanced targeting features.

    Pricing comparison

    MailchimpShopify Email
    FreeFor 1,000 monthly emailsFreeFor up to 10,000 emails
    EssentialsStarts at $13/mo for 5K emailsPaidPay for what you use at $1 USD per 1,000 additional emails sent
    StandardStarts at $20/mo for 6K emails
    PremiumStarts at $350/mo for 150K emails

    Customer support

    Mailchimp offers phone, email, live chat, and chatbot support. Shopify Email only has email support.

    Want to explore the best alternatives to Mailchimp?
    Read our blog post on Mailchimp alternatives and in-depth Shopify Email and Mailchimp comparison.

    6. Klaviyo

    Klaviyo homepage

    G2 rating: 4.6/5

    Shopify rating: 3.9/5

    Multi-channel marketing, robust integrations, and advanced features make Klaviyo one of the best Shopify Email alternatives. It provides a comprehensive solution for creating effective and personalized email campaigns that drive engagement and revenue at scale.

    Free plan comparison

    Klaviyo’s free plan offers the following features:

    • 500 emails
    • 150 SMS/MMS
    • Email support for the first 60 days

    Features

    Here is a comparison of the features:

    1. Marketing automation:

    Klaviyo offers more advanced marketing automation capabilities compared to Shopify Email. It provides robust segmentation, personalized content, comprehensive analytics, A/B testing, and more.

    2. Email builder:

    Klaviyo’s email builder offers more flexibility and customization options compared to Shopify Email.

    3. Segmentation and targeting:

    Klaviyo allows for advanced segmentation based on customer behavior, demographics, purchase history, and more, which is lacking in Shopify Email.

    Pricing comparison

    KlaviyoShopify Email
    FreeFor 500 monthly emailsFreeFor up to 10,000 emails
    EmailStarts at $20/mo for 5K emailsPaidPay for what you use at $1 USD per 1,000 additional emails sent
    Email and SMSStarts at $35/mo for 5K emails and 1250 monthly SMS/MMS

    Customer support

    Klaviyo offers email and chat support. Customers paying $2000/month also get a dedicated Customer Success Manager. Shopify Email offers only email support.

    For detailed information on alternatives for Klaviyo, read our blog post on Klaviyo alternatives.

    Conclusion

    Shopify Email is a popular choice but there are several Shopify Email alternatives you may want to consider for your email campaigns. These alternatives provide a range of features and pricing options that cater to different business needs and budgets.

    We recommend you thoroughly evaluate the features and pricing of these Shopify Email alternatives to make an informed decision.

    Get started with Omnisend today and send professional, personalized emails in minutes.
    Richard White
    Article by
    Richard White

    Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.


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