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When deciding on an email marketing platform for your online store, it helps to remember that there are plenty of Shopify Email alternatives available. Shopify Email can be a good option for beginners and new online stores due to its simplicity and low price. It may not be the right fit for you and your business, though. Discovering what your options are can help you make an informed decision that makes the most sense, given your online store’s unique characteristics.
This article will review eight of the best Shopify Email alternatives available right now. We’ll also outline our selection criteria and tell you what Shopify Email has to offer so you can make an informed decision.
Create great emails that will resonate with your audience with Omnisend’s email builder
Omnisend is a marketing automation platform specializing in email and SMS marketing, especially for ecommerce businesses.
While Shopify Email is focused solely on email marketing, Omnisend provides a broader range of marketing features, including email campaigns, SMS marketing, automation workflows, segmentation, and more. Take a look at what makes Omnisend a great alternative to Shopify Email:
Omnisend and Shopify Email free plans comparison
Shopify Email’s free plan proposes the following:
Every month, you can send up to 10,000 manual or automated emails for free. After that, you only pay for what you use at $1 per 1,000 additional emails sent (or $0.001 per additional email).
The Shopify Email free plan offers the following features:
Customizable email templates
Subscriber management
Email campaigns
Campaign analytics
Automated workflows for the most common ecommerce cases
With Omnisend’s free plan, you can:
Reach up to 250 contacts with an unlimited contact list size
Send up to 500 emails/month
Send up to 60 SMS
Use up to 500 push notifications
And with this free plan, you have access to the following features:
Omnisend and Shopify Email ecommerce features comparison
Let’s see how Omnisend and Shopify Email’s ecommerce features compare:
Marketing automation: Omnisend provides advanced marketing automation features specifically designed for ecommerce businesses.
It offers pre-built automation workflows, including welcome emails, cart abandonment emails, email autoresponders, order follow-ups, product recommendations, and more. You can add split logic and A/B testing into your workflows, incorporate SMS and push notifications into a single flow, and make it highly personalized.
Shopify Email also has marketing automation capabilities, but they are limited compared to Omnisend.
Email builder: Omnisend provides a drag-and-drop email builder and a variety of pre-designed templates to create visually appealing and customized email campaigns. There are multiple options to choose from for various occasions.
The email builder offered by Shopify Email is simple and straightforward. In general, it is very similar to what Omnisend offers. The product pull from the website and simple design logic is there, so you won’t experience any inconvenience when switching. Still, Omnisend’s email editor offers more helpful functions to help you reach your desired results.
Segmentation and targeting: Omnisend offers detailed segmentation capabilities, allowing you to create highly targeted customer segments for your email campaigns. It provides a variety of segmentation criteria based on customer behavior, purchase history, engagement, demographics, and more. A big help is the segmentation library with the most common segments for ecommerce. Plus, you’re able to track your customer’s lifecycles and understand your audience better.
Shopify Email uses segmentation from your Shopify store.
Channel used: Shopify Email focuses primarily on email marketing and does not offer additional channels within its platform. Omnisend, on the other hand, offers SMS, push notifications, and more in addition to email. You can automate SMS and push notifications, which can help create a better-structured workflow that will reach many more potential customers. Using email, SMS, and push messages is a solid foundation for any ecommerce merchant.
Moreover, Omnisend unlocks more business insights related to your marketing automation activities, such as individual email performance within automation workflows, clickmaps, and more. These insights provide you with data for fine-tuning your campaigns and making them even more effective.
Pricing comparison
Omnisend
Shopify Email
Free
500 emails, 60 SMS, and 500 push notifications
Free
For up to 10,000 emails
Standard
Starts at $16/month for up to 6,000 emails/month
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Pro
Starts at $59/month for unlimited emails
Customer support
Another reason that makes Omnisend a great Shopify Email alternative is its award-winning customer support. Omnisend provides customer support through various channels, including email, live chat, and phone.
Meanwhile, Shopify Email doesn’t have separate support channels. All received support tickets go to the general Shopify Support bucket and they provide centralized help which is slow and less effective.
Transform your campaigns and reach new heights of success with Omnisend’s email builder
We continue our list of Shopify Email alternatives with AWeber.
This email marketing platform comes with plenty of features. It’s also scalable, has great deliverability, offers advanced capabilities, and provides 24/7 support for its users. It’s easy to use considering the many features it offers, which makes it a viable Shopify Email alternative.
Free plans comparison
AWeber’s free plan offers the following features:
Up to 500 subscribers
Email templates
Drag-and-drop editor
Automation tools
Signup forms
Analytics
Some complex features may not be included in these free plans or come with limited options.
Shopify Email’s free plan includes up to 2,500 users, segmentation and automation features.
Features comparison
This is how AWeber’s features compare to Shopify Email’s:
Marketing automation: You can use AWeber to create automated email sequences for specific actions and triggers. The platform offers a variety of pre-built workflows, including welcome series, blog notifications, lead magnet automations, and a marketplace filled with ready-to-use templates for common ecommerce scenarios. This gives you more options than Shopify Email’s available marketing automation features.
Email builder: AWeber’s email builder makes it easy to design and customize your email templates with its intuitive drag-and-drop interface. Plus, features like Canva integration, an extensive photo library, and an image carousel make AWeber’s editor more versatile than Shopify Email.
Segmentation and targeting: You can use AWeber for segmentation, based on criteria like demographics, user behavior, custom fields, and others. Also, pre-built segments are available.
Pricing comparison
AWeber
Shopify Email
Free
For up to 500 subscribers
Free
For up to 10,000 emails/month
Lite
Starts at $15/month for unlimited subscribers and one email list
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Plus
Starts at $30/month for unlimited subscribers and unlimited email lists
Unlimited
Starts at $899/month for unlimited subscribers and advanced email marketing features
Customer support
AWeber’s customer support provides 24/7 assistance through email, phone, and live chat.
Brevo (formerly Sendinblue) makes it to our list of the best Shopify Email alternatives thanks to its comprehensive features and user-friendly interface.
One of the key reasons why Brevo stands out as a top choice among Shopify Email alternatives is its advanced automation capabilities. It allows users to create sophisticated automated workflows, enabling businesses to send personalized emails based on specific triggers and customer behaviors. It also comes with a built-in CRM that helps users track their customer interactions and makes it easy to integrate SMS messaging into your marketing campaigns.
Free plans comparison
Brevo, like Shopify Email, also offers a free plan that features:
300 emails/day
Drag-and-drop editor
Customizable email templates
SMS and WhatsApp campaigns
Features comparison
Let’s compare the features to see why it is one of the best alternatives to Shopify Email:
Marketing automation: Brevo provides automation features that allow you to create complex workflows based on triggers, conditions, and actions. Also, Brevo offers transactional emails that can be very useful for ecommerce beginners.
The email service also includes a useful “Best Time” function, which utilizes past campaign performance data to automatically send your emails at the most suitable time.
Email builder: Brevo’s email builder offers more customization options, including a drag-and-drop editor and a wide range of customizable templates.
Segmentation and targeting: Brevo (formerly Sendinblue) offers more advanced segmentation and targeting capabilities, compared to Shopify Email, allowing users to create complex segments based on various criteria.
Pricing comparison
Brevo (formerly Sendinblue)
Shopify Email
Free
For up to 300 emails/day
Free
For up to 10,000 emails/month
Starter
Starts at $9/month for up to 5,000 emails
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Business
Starts at $18/month for up to 5,000 emails, no daily limit, and marketing automation
Brevo Plus
Custom pricing
Customer support
There is a help center with multiple helpful articles. Email support is available for all plans, but live chat and phone support for higher tier pricing plans only.
Beginner-friendly email marketing features, contact management, reporting and analytics, and features focused on event planning make Constant Contact one of the best Shopify Email alternatives. It can also help you reach out and engage with customers on social media, through posts and surveys. Shopify Email doesn’t directly integrate with social media channels.
Free plans comparison
Unlike Shopify Email, Constant Contact does not offer a free plan. However, it does offer a 14-day free trial on all its paid plans. Plus, they offer a 30-day paid plan refund guarantee.
Features comparison
Let’s compare the features to see why it is one of the best Shopify Email alternatives:
Marketing automation: Constant Contact provides a more comprehensive set of marketing automation features, including a wider range of automation options and advanced customization tools.
Email builder: With Constant Contact, you can cover the most usual ecommerce scenarios, such as welcoming new subscribers, send a thank-you message, congratulating your contacts, and more. Although the email builder is not as robust as Omnisend’s, with Constant Contact, you can definitely achieve more than with Shopify Email.
Segmentation and targeting: Shopify Email can offer more segmentation criteria for ecommerce businesses. But in Constant Contact, you can still segment on list membership, contact details, ecommerce activity, and more.
Pricing comparison
Constant Contact
Shopify Email
Lite
Starts at $12/month for basic email marketing
Free
For up to 10,000 emails/month
Standard
Starts at $35/month for up email marketing with subject line A/B testing
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Premium
Starts at $80/month for advanced email marketing features
Customer support
Constant Contact offers phone, email, and live chat support.
Mailchimp is next on our list of the best Shopify Email alternatives, and it’s a very popular email marketing platform. Mailchimp’s combination of features, ease of use, and reputation as a reliable email marketing platform makes it one of the top choices for Shopify store owners.
Free plans comparison
Mailchimp offers a free plan with 1,000 monthly email sends. The free plan also offers email support for the first 30 days.
Features comparison
Let’s compare the features to see why Mailchimp is one of the best Shopify Email alternatives:
Marketing automation: Mailchimp offers marketing automation features with comprehensive analytics and A/B testing. It has one of the most extended lists of criteria to segment on.
Email builder: Mailchimp’s email builder provides a user-friendly drag-and-drop interface, a wide range of customizable templates, and extensive design options. Mailchimp has one of the best email builders in the industry, so you won’t regret switching to it.
Segmentation and targeting: Mailchimp offers advanced segmentation and targeting capabilities, allowing users to segment their email list based on various criteria such as demographics, campaign activity, and purchase history.
The only significant disadvantage of Mailchimp is that its ecommerce features and advanced reporting are only available on higher-tier pricing plans.
Pricing comparison
Mailchimp
Shopify Email
Free
For 1,000 monthly emails
Free
For up to 10,000 emails/month
Essentials
Starts at $13/month for up to 500 contacts and monthly email for 10x contacts
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Standard
Starts at $20/month for up to 500 contacts and monthly email for 12x contacts
Premium
Starts at $350/month for up to 10,000 contacts and monthly emails for 15x contacts
Customer support
Mailchimp offers phone, email, live chat, and chatbot support.
Multi-channel marketing, seamless integrations, and advanced features make Klaviyo one of the best Shopify Email alternatives. It provides a comprehensive solution for creating effective and personalized email campaigns that drive engagement and revenue at scale.
Free plans comparison
Klaviyo’s free plan offers the following features:
500 emails
150 SMS/MMS
Email support for the first 60 days
Features comparison
Here is a comparison of the features:
Marketing automation: Klaviyo offers more advanced marketing automation capabilities than Shopify Email. It provides detailed segmentation, personalized content, comprehensive analytics, A/B testing, and more, while also using machine learning and data science to help you create personalized email campaigns.
Email builder: Klaviyo’s email builder is user-friendly and offers multiple templates, providing a comparable experience to Mailchimp and Omnisend.
Segmentation and targeting: Klaviyo allows for pinpointed segmentation based on customer behavior, demographics, purchase history, and more, which is lacking in Shopify Email. If you’re using Shopify for your online store, it’s easy to integrate Klaviyo and use it to segment your audience via Shopify’s customer tags.
Pricing comparison
Klaviyo
Shopify Email
Free
For 500 monthly emails and 150 free SMS/MMS credits
Free
For up to 10,000 emails/month
Email
Starts at $20/month for 5k emails and 150 free SMS/MMS credits
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Email and SMS
Starts at $35/month for 5k emails and 1250 monthly SMS/MMS
Customer support
Klaviyo offers email and chat support. Customers paying $3,000/month also get a dedicated Customer Success Manager.
MailerLite’s free plan gives you the ability to send 12,000 emails/month and keep up to 1,000 subscribers. You can also opt for a 30-day free trial of the platform’s Advanced plan features. Check out the key features of the Forever Free plan:
Drag-and-drop editor
Email automation builder
One website with blogging tools
Up to 10 landing pages
Reporting
Signup forms and popups
Features comparison
Here’s a closer look at how MailerLite’s features compare:
Marketing automation: MailerLite offers more comprehensive automation tools compared to Shopify Email. While Shopify Email provides basic automation for abandoned carts and order confirmations, MailerLite allows for more complex workflows, with features and tools like multi-step campaigns, behavior-triggered emails, and customer journey mapping.
Email builder: MailerLite’s email builder is more versatile and user-friendly, with more customizable templates, a drag-and-drop interface, and more design flexibility. Even though the Shopify Email builder can integrate with your store branding, it has limited customization options in comparison to MailerLite.
Segmentation and targeting: MailerLite also offers segmentation with dynamic options and custom fields, like behavior-based grouping, among other tools.
Pricing comparison
MailerLite
Shopify Email
Free
For up to 1k subscribers, 12k monthly emails, and one user
Free
For up to 10,000 emails/month
Growing Business
Starts at $10/month for up to 500 subscribers, unlimited monthly emails, and three users
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Advanced
$20/month for up to 500 subscribers, unlimited monthly emails, and unlimited users
Enterprise
Custom pricing for 100k+ subscribers, unlimited monthly emails, and unlimited users
Customer support
Unlike Shopify Email, MailerLite offers 24/7 email and chat support for up to 30 days with the free plan. The Growing Business paid plan features 24/7 email support, and both Advanced and Enterprise plans provide 24/7 email and live chat support.
ActiveCampaign’s strong points include complex data integration with Shopify, great marketing automation features, and a CRM add-on. ActiveCampaign is one of the most comprehensive platforms on this list. While there can be a steep learning curve when transitioning to this platform, it may be worth the effort.
Free plans comparison
ActiveCampaign doesn’t come with a free plan. It does feature a 14-day free trial that allows you to use most of its features before deciding if it’s right for you and your online store.
Features comparison
This is how ActiveCampaign’s main features compare to Shopify Email:
Marketing automation: ActiveCampaign has many useful marketing automation features. This is one of its standout features and allows users to target their campaigns and interact with customers across multiple platforms. Shopify Email’s automation features are limited in comparison.
Email builder: ActiveCampaign’s email builder is more user-friendly and has more features than Shopify Email’s. Its drag-and-drop interface makes it easy to use even by those who are unfamiliar with technology. It also includes different templates that you can use to add variety to your emails.
Segmentation and targeting: You can use ActiveCampaign to segment your audience based on a wide variety of criteria. It will also automatically update when users stop meeting certain criteria.
Pricing comparison
ActiveCampaign
Shopify Email
Starter
Starts at $15/month for 1,000 contacts, one user, and 10,000 email sends
Free
For up to 10,000 emails/month
Plus
Starts at $49/month for 1,000 contacts, one user and 10,000 email sends, and you can add more functionality through paid add-ons
Paid
Pay for what you use at $1 USD per 1,000 additional emails sent
Pro
Starts at $79/month for 1,000 contacts and three users, unlocks multiple automation features, and provides full enterprise support
Enterprise
Starts at $145/month for 1,000 contacts and five users
Customer support
ActiveCampaign offers support through its live chat and support center. You can also contact its sales department by phone. Shopify Email offers only email support.
How we test Shopify Email alternatives
We analyzed the best alternatives to Shopify Email and tested them thoroughly and impartially, based on objective criteria.
Our evaluation includes:
Each platform’s standout features
Their pricing level and how it changes based on your needs
User feedback on multiple review platforms
How each platform can contribute to growing your ecommerce business
Shopify Email alternatives comparisons
Here are the Shopify Email alternatives we explored in this blog post:
Alternative
Best for
Free plan
Paid plans starting from
Extra marketing features
Omnisend
Ecommerce businesses
Yes
$16/month
SMS marketing, push notifications, Google and Facebook custom audiences, landing pages, popups
AWeber
Very large template library
Yes
$15/month
Web push notifications, signup forms, landing pages
Brevo (formerly Sendinblue)
Easier contact management with CRM
Yes
$9/month
SMS marketing, live chat, Facebook ads
Constant Contact
User-friendly interface
No
$12/month
Social posting, surveys, polls
Mailchimp
Email marketing beginners
Yes
$13/month
Landing pages, social posts, SMS marketing
Klaviyo
Data science and machine learning features
Yes
$20/month
SMS marketing, social ads, signup forms and popups, Facebook advertising
MailerLite
Small businesses and solopreneurs
Yes
$10/month
Unlimited websites and blogs, landing pages, multivariate testing
ActiveCampaign
Mid-size business
No
$15/month
CRM, dynamic segmenting, integration
As you can see from this comparison, each of these Shopify Email alternatives focuses on different online store characteristics and priorities. If you’re looking to automate your email marketing efforts and segment your audience to make your campaigns as effective as they can be, Omnisend will prove to be an excellent alternative.
Others on this list also appeal to different types of online stores and marketing strategies. If you want to reduce the time it takes to draft your marketing emails, AWeber’s large email template library may do the trick. Alternatives like Mailchimp and Constant Contact appeal to beginners, while Brevo stands out due to its CRM feature. MailerLite’s generous free plan makes it a great fit for starting businesses, Klaviyo’s uniqueness lies in its advanced AI tools, and ActiveCampaign’s main strength is automation.
How to choose the best Shopify Email alternative
When deciding between multiple Shopify Email alternatives, it helps to consider these factors:
How capable its email design tools are: The central point of any email marketing strategy is writing compelling and well-designed emails. Having a platform that helps you create visually appealing emails quickly and easily can help you and your team.
What your essential features are: The email marketing tool you choose must have the features you need for your particular marketing approach. Depending on what you want to focus on, your priorities may be automation features, a large number of emails you can send each month, excellent customer service, and others that are relevant to your situation.
Whether its pricing structure fits your plans: When choosing an email marketing platform, it helps to also plan ahead. Going with one that has a free plan is a great way to determine whether it fits you or not, but try to also determine if its paid plans fit into your future strategy.
User reviews: Even if you find positive online reviews from specialized websites, it’s also important to get feedback from people who have used these platforms for their businesses.
What does Shopify Email have to offer?
Image via Shopify
Shopify Email offers convenience and simplicity to Shopify users. However, it lacks the advanced features of dedicated email marketing software available in the market. While it does include functions like automation, segmentation, and email templates, they’re generally more simplistic than other email marketing alternatives.
Let’s take a look at the pros and cons of Shopify Email:
Pros
Simple setup: Shopify Email integrates directly with the Shopify platform. After installation, it’s incorporated into your Shopify Admin panel for seamless campaign management.
Ready-to-use templates: The Shopify Email app helps you save time with its pre-built email templates. These are effective for promoting featured products, running sales, and sharing important news with your subscribers.
Affordable pricing: Shopify Email is a cost-effective option for marketers with basic email marketing requirements. It’s completely free to send the first 10,000 emails every month. After that, you’ll pay $1 per 1,000 emails.
Easy to use: Shopify Email is beginner-friendly. It has an intuitive campaign builder that makes it easy to design email campaigns without tech skills.
Targeted campaigns: Shopify Email gives you multiple options to segment your customers based on user data. This allows you to send highly-targeted emails that inspire action.
Cons
Few email templates: The platform offers fewer email templates than the leading Shopify Email alternatives. Currently, there are 33 pre-built templates for creating your email campaigns.
Limited features: Shopify Email lacks advanced features such as A/B testing and personalized recommendations. These are tools marketers need to run sophisticated campaigns and more effective mass email services.
Bug/feature problems: Verified reviews published on the Shopify App Store reveal that some merchants have experienced bugs. This can be worrying as it could disrupt the user experience and cause them to leave the site.
Basic automation capabilities: The platform has basic automation capabilities compared to other Shopify Email alternatives with dedicated email automation software. This would limit your ability to run complex automations.
Limited support options: Shopify Email only offers general Shopify email support. There’s no phone or live chat support. This can be frustrating when you need immediate assistance.
For more information, use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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