The 7 best Shopify Email alternatives for 2024 (free and paid)

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When it comes to the best email marketing platform for your online store, Shopify Email is one of the best choices for Shopify stores.

Well, hold on to that thought.

If you’re starting email marketing for your online shop, there are some fantastic Shopify Email alternatives out there that might suit your needs even better — without breaking the bank.

Shopify Email is relatively new compared to the other known email marketing platforms in the market. And although it is a good option for small businesses, it lacks advanced features and integrations.

We will guide you through seven of the best Shopify Email alternatives in the market.

What does Shopify Email have to offer?

Shopify Email offers convenience and simplicity to Shopify users. However, it lacks the advanced features of dedicated email marketing software available in the market.

Let’s take a look at the pros and cons of Shopify Email.

Pros

• Simple setup: Shopify Email integrates directly with the Shopify platform. After installation, it’s incorporated into your Shopify Admin panel for seamless campaign management.
• Ready-to-use templates: The Shopify Email app helps you save time with its pre-built email templates. These are effective for promoting featured products, running sales, and sharing important news with your subscribers.
• Affordable pricing: Shopify Email is a cost-effective option for marketers with basic email marketing requirements. It’s completely free to send the first 10,000 emails every month. After that, you’ll pay $1 per 1,000 emails.
• Easy to use: Shopify Email is beginner-friendly. It has an intuitive campaign builder that makes it easy to design email campaigns without tech skills.
• Targeted campaigns: Shopify Email gives you multiple options to segment your customers based on user data. This allows you to send highly-targeted emails that inspire action.

Cons

• Few email templates: The platform offers fewer email templates than the leading Shopify Email alternatives. Currently, there are eight pre-built templates and one blank canvas for creating your email campaigns.
• Limited features: Shopify Email lacks advanced features such as A/B testing and segmentation. These are tools marketers need to run sophisticated campaigns and more effective mass email services.
• Bug/feature problems: Verified reviews published on the Shopify App Store reveal that some merchants have experienced bugs. This can be worrying as it could disrupt the user experience and cause them to leave the site.
• Basic automation capabilities: The platform has basic automation capabilities compared to other Shopify Email alternatives with dedicated email automation software. This would limit your ability to run complex automations.
• Limited support options: Shopify Email only offers email support. There’s no phone or live chat support. This can be frustrating when you need immediate assistance.

Shopify Email alternatives: quick overview

Here are the Shopify Email alternatives we will explore in this blog post:

Alternative	Best for	Free plan	Paid plans	Extra marketing features
Omnisend	Ecommerce businesses	Yes	From $16/month	SMS marketing, push notifications, Google and Facebook custom audiences, landing pages, popups
AWeber	Very large template library	Yes	From $15/month	Web push notifications, signup forms, landing pages
Brevo (formerly Sendinblue)	Easier contact management with CRM	Yes	From $9/month	SMS marketing, live chat, Facebook ads
Constant Contact	User-friendly interface	No	From $12/month	Social posting, surveys, and polls
Mailchimp	Email marketing beginners	Yes	From $13/month	Landing pages, social posts
Klaviyo	Data science and machine learning features	Yes	From $20/month	SMS marketing, social ads, signup forms and popups, Facebook advertising
MailerLite	Small businesses and soloprenuers	Yes	From $10/month	Unlimited websites and blogs, landing pages, and multivariate testing

For more information, use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

Top 7 Shopify Email alternatives

There are a lot of email marketing platforms out there that can help you grow your online business. Here are seven of the most popular Shopify Email alternatives to consider:

1. Omnisend

G2 rating: 4.6/5

Shopify rating: 4.7/5

Omnisend is a marketing automation platform specializing in email and SMS marketing, especially for ecommerce businesses. 

While Shopify Email is focused solely on email marketing, Omnisend provides a broader range of marketing automation features, including email campaigns, SMS marketing, automation workflows, segmentation, and more. Take a look at what makes Omnisend a great alternative to Shopify Email:

Omnisend and Shopify Email free plans comparison

Shopify Email’s free plan proposes the following:

Every month, you can send up to 10,000 manual or automated emails for free. After that, you only pay for what you use at $1 per 1,000 additional emails sent (or $0.001 per additional email).

The Shopify Email free plan offers the following features:

• Customizable email templates
• Subscriber management
• Email campaigns
• Campaign analytics

With Omnisend’s free plan, you can:

• Reach up to 250 contacts with an unlimited contact list size
• Send up to 500 emails per month
• Send up to 60 SMS
• Up to 500 push notifications

And with this free plan, you have access to the following features:

• Marketing automation
• Campaigns
• Unlimited segmentation
• Forms
• Email builder
• Sales and performance report
• A/B testing
• 24/7 email and live chat support

Omnisend and Shopify Email ecommerce features comparison

Let’s see how Omnisend and Shopify Email’s ecommerce features compare:

Marketing automation: Omnisend provides advanced marketing automation features specifically designed for ecommerce businesses. 

It offers pre-built automation workflows, including welcome emails, cart abandonment emails, email autoresponders, order follow-ups, product recommendations, and more. Shopify Email also has limited marketing automation capabilities compared to Omnisend.

Email builder: Omnisend provides a drag-and-drop email builder and a variety of pre-designed templates to create visually appealing and customized email campaigns.

The email builder offered by Shopify Email is simple and straightforward but only comes with basic email templates and basic editing tools.

Segmentation and targeting: Omnisend offers detailed segmentation capabilities, allowing you to create highly targeted customer segments for your email campaigns. It provides a variety of segmentation criteria based on customer behavior, purchase history, engagement, demographics, and more.

Shopify Email has limited segmentation capabilities compared to Omnisend. 

Channel used: Shopify Email focuses primarily on email marketing and does not offer additional channels within its platform. Omnisend, on the other hand, offers SMS, push notifications, and more in addition to email.

Pricing comparison

	Omnisend		Shopify Email
Free	500 emails, 60 SMS, and 500 push notifications	Free	For up to 10,000 emails
Standard	Starts at $16/month for up to 6,000 emails per month	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Pro	Starts at $59/month for unlimited emails

Customer support

Another reason that makes Omnisend a great Shopify Email alternative is its award-winning customer support. Omnisend provides customer support through various channels, including email, live chat, and phone.

Shopify Email does offer 24/7 customer support, but only through email, which is  slow and less effective.

2. AWeber

G2 rating: 4.2/5

Shopify rating: 3.4/5

Next on our list of the best Shopify Email alternatives is AWeber. 

AWeber is a feature-rich email marketing platform that offers advanced capabilities, scalability, excellent deliverability, and 24/7 support. Its user-friendly interface, comprehensive set of features, and solid reputation in the industry, make it a great alternative to Shopify Email.

Free plans comparison

AWeber’s free plan offers the following features:

• Up to 500 subscribers
• Email templates
• Drag-and-drop editor
• Automation tools
• Sign-up forms
• Analytics

However, some advanced features may be limited or not available.

Shopify Email’s free plan allows up to 2,500 subscribers. However, the free plan does not offer advanced automation and segmentation features.

Features comparison

Here is a comparison of the features of AWeber and Shopify Email:

Marketing automation: AWeber allows you to create automated email sequences based on triggers and actions. Shopify Email’s marketing automation features, on the other hand, are somewhat limited. 

Email builder: AWeber’s email builder provides a user-friendly drag-and-drop interface that allows you to easily design and customize your email templates. Shopify Email provides some customization options, but they’re limited compared to AWeber.

Segmentation and targeting: AWeber allows you to segment your audience based on various criteria, such as subscriber behavior, demographics, custom fields, and more. Shopify Email offers some segmentation options, but they are quite limited compared to AWeber.

Pricing comparison

	AWeber		Shopify Email
Free	For up to 500 subscribers	Free	For up to 10,000 emails/month
Lite	Starts at $15/month for unlimited subscribers and one email list	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Plus	Starts at $30/month for unlimited subscribers and unlimited email lists
Unlimited	Starts at $899/month for unlimited subscribers and advanced email marketing features

Customer support

AWeber offers phone, email, and live chat support 24/7.

Shopify Email also offers email support 24/7, but there is no phone support.

3. Brevo (formerly Sendinblue)

G2 rating: 4.5/5

Shopify rating: 3.5/5

Brevo (formerly Sendinblue) makes it to our list of the best Shopify Email alternatives thanks to its comprehensive features and user-friendly interface. 

One of the key reasons why Brevo stands out as a top choice among Shopify Email alternatives is its advanced automation capabilities. It allows users to create sophisticated automated workflows, enabling businesses to send personalized emails based on specific triggers and customer behaviors.

Free plans comparison

Brevo, like Shopify Email, also offers a free plan that features:

• 300 emails/day
• Drag-and-drop editor
• Customizable email templates
• SMS and WhatsApp campaigns

Features comparison

Let’s compare the features to see why it is one of the best alternatives to Shopify Email:

Marketing automation: Brevo provides automation features that allow you to create complex workflows based on triggers, conditions, and actions. Shopify Email has limited automation capabilities.

Email builder: Brevo’s email builder offers more customization options, including a drag-and-drop editor and a wide range of customizable templates. Shopify Email offers basic email templates with limited customization options.

Segmentation and targeting: Brevo (formerly Sendinblue) offers more advanced segmentation and targeting capabilities, allowing users to create complex segments based on various criteria. Shopify Email does not offer advanced segmentation features.

Pricing comparison

	Brevo (formerly Sendinblue)		Shopify Email
Free	For up to 300 emails/day	Free	For up to 10,000 emails/month
Starter	Starts at $9/month for up to 5,000 emails	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Business	Starts at $18/month for up to 5,000 emails, no daily limit, and marketing automation
Brevo Plus	Custom pricing

Customer support

Both Brevo and Shopify Email offer email support only.

4. Constant Contact

G2 rating: 4/5

Shopify rating: 3/5

Beginner-friendly email marketing features, contact management, reporting and analytics, and segmentation features make Constant Contact one of the best Shopify Email alternatives.

Free plans comparison

Unlike Shopify Email, Constant Contact does not offer a free plan. However, it does offer a 14-day free trial on all its paid plans.

Features comparison

Let’s compare the features to see why it is one of the best Shopify Email alternatives:

Marketing automation: Constant Contact provides a more comprehensive set of marketing automation features, including a wider range of automation options and advanced customization tools. Shopify Email has limited automation capabilities.

Email builder: Constant Contact offers a user-friendly drag-and-drop email builder with customizable templates and advanced editing options. Shopify Email has a simple email builder with basic customization options.

Segmentation and targeting: Constant Contact’s advanced segmentation and targeting capabilities allow you to create highly-targeted email lists. Shopify Email offers basic segmentation options with limited targeting features.

Pricing comparison

	Constant Contact		Shopify Email
Lite	Starts at $12/month for basic email marketing	Free	For up to 10,000 emails/month
Standard	Starts at $35/month for up email marketing with subject line A/B testing	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Premium	Starts at $80/month for advanced email marketing features

Customer support

Constant Contact offers phone, email, and live chat support while Shopify Email only provides email support.

5. Mailchimp

G2 rating: 4.3/5

Shopify rating: 3.2/5

Mailchimp is next on our list of the best Shopify Email alternatives, a very popular email marketing platform. Mailchimp’s combination of features, ease of use, and reputation as a reliable email marketing platform makes it one of the top choices for Shopify store owners.

Free plans comparison

Mailchimp offers a free plan, just like Shopify Email with 1,000 monthly email sends. The free plan also offers email support for the first 30 days.

Features comparison

Let’s compare the features to see why Mailchimp is one of the best Shopify Email alternatives:

Marketing automation: Mailchimp offers marketing automation features with comprehensive analytics and A/B testing. Shopify Email is quite limited in this regard.

Email builder: Mailchimp’s email builder provides a user-friendly drag-and-drop interface, a wide range of customizable templates, and extensive design options. Shopify Email’s email builder offers fewer customization options and template choices.

Segmentation and targeting: Mailchimp offers advanced segmentation and targeting capabilities, allowing users to segment their email list based on various criteria such as demographics and purchase history. Shopify Email provides basic segmentation options but lacks advanced targeting features.

Pricing comparison

	Mailchimp		Shopify Email
Free	For 1,000 monthly emails	Free	For up to 10,000 emails/month
Essentials	Starts at $13/month for up to 500 contacts and monthly email for 10x contacts	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Standard	Starts at $20/month for up to 500 contacts and monthly email for 12x contacts
Premium	Starts at $350/month for up to 10,000 contacts and monthly emails for 15x contacts

Customer support

Mailchimp offers phone, email, live chat, and chatbot support. Shopify Email only has email support.

6. Klaviyo

G2 rating: 4.6/5

Shopify rating: 4.6/5

Multi-channel marketing, seamless integrations, and advanced features make Klaviyo one of the best Shopify Email alternatives. It provides a comprehensive solution for creating effective and personalized email campaigns that drive engagement and revenue at scale.

Free plans comparison

Klaviyo’s free plan offers the following features:

• 500 emails
• 150 SMS/MMS
• Email support for the first 60 days

Features comparison

Here is a comparison of the features:

Marketing automation: Klaviyo offers more advanced marketing automation capabilities than Shopify Email. It provides detailed segmentation, personalized content, comprehensive analytics, A/B testing, and more.

Email builder: Klaviyo’s email builder offers more flexibility and customization options than Shopify Email.

Segmentation and targeting: Klaviyo allows for pinpointed segmentation based on customer behavior, demographics, purchase history, and more, which is lacking in Shopify Email.

Pricing comparison

	Klaviyo		Shopify Email
Free	For 500 monthly emails and 150 free SMS/MMS credits	Free	For up to 10,000 emails/month
Email	Starts at $20/month for 5k emails and 150 free SMS/MMS credits	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Email and SMS	Starts at $35/month for 5k emails and 1250 monthly SMS/MMS

Customer support

Klaviyo offers email and chat support. Customers paying $2,000/month also get a dedicated Customer Success Manager. Shopify Email offers only email support.

7. MailerLite

G2 rating: 4.6/5

Shopify rating: 3/5

Free plans comparison

MailerLite’s free plan gives you the ability to send 12,000 emails per month and keep up to 1,000 subscribers. You can also opt for a 30-day free trial of the platform’s Advanced plan features. Check out the key features of the Forever Free plan:

• Drag-and-drop editor
• Email automation builder
• One website with blogging tools
• Up to 10 landing pages
• Reporting
• Signup forms and popups

Features comparison

Here’s a closer look at how MailerLite’s features compare:

Marketing automation: MailerLite offers more comprehensive automation tools compared to Shopify Email. While Shopify Email provides basic automation for abandoned carts and order confirmations, MailerLite allows for more complex workflows, with features and tools like multi-step campaigns, behavior-triggered emails, and customer journey mapping.

Email builder: MailerLite’s email builder is more versatile and user-friendly, with more customizable templates, a drag-and-drop interface, and more design flexibility. Even though the Shopify Email builder can integrate with your store branding, it has limited customization options in comparison to MailerLite.

Segmentation and targeting: MailerLite also offers segmentation with dynamic options and custom fields, like behavior-based grouping, among other tools. Segmentation in Shopify Email is more basic and relies on purchase history and existing customer data, lacking MailerLite’s depth of behavioral targeting.

Pricing comparison

	MailerLite		Shopify Email
Free	For up to 1k subscribers, 12k monthly emails, and one user	Free	For up to 10,000 emails/month
Growing Business	Starts at $10/month for up to 500 subscribers, unlimited monthly emails, and three users	Paid	Pay for what you use at $1 USD per 1,000 additional emails sent
Advanced	$20/month for up to 500 subscribers, unlimited monthly emails, and unlimited users
Enterprise	Custom pricing for 100k+ subscribers, unlimited monthly emails, and unlimited users

Customer support

Unlike Shopify Email, which only provides email support, MailerLite offers 24/7 email and chat support for up to 30 days with the free plan. The Growing Business paid plan features 24/7 email support, and both Advanced and Enterprise plans provide 24/7 email and live chat support. 

How we chose these Shopify email alternatives

We have researched the best Shopify Email alternatives by examining each platform’s features, pricing, and user feedback. We also tested these tools and analyzed comparison articles to provide an impartial, thorough review of the top options for growing your ecommerce business.

Conclusion

Shopify Email is a popular choice but there are several Shopify Email alternatives you may want to consider for your email campaigns. These alternatives provide a range of features and pricing options that cater to different business needs and budgets.

We recommend thoroughly evaluating the features and pricing of these Shopify Email alternatives to make an informed decision.