The best Shopify newsletter apps for 2025

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Newsletters aren’t just for announcements. They also help boost sales and build real customer connections beyond listing products. With the best Shopify newsletter app, you can easily keep your audience in the loop, share updates, and offer special deals, thereby strengthening your relationships with them.

Newsletters also increase repeat purchases and build loyalty. Customers are more likely to engage with your store when they receive a personalized email about their favorite products.

Plus, the right app can automate the entire process, making it easy to send timely and targeted emails. 

Further, newsletters inform readers about the latest offerings, helpful tips and insights, and exclusive deals. They make shopping enjoyable by making it easy for you to include personalized recommendations.

With so many apps available, how do you choose the best one? 

We’ll break down the best Shopify newsletter apps for 2025, their key features, and how they can help your store grow.

5 best Shopify newsletter apps for 2025

1. Omnisend — Best Shopify newsletter app for 2025
2. Klaviyo — Perfect for sending data-driven, personalized emails
3. Privy — Ideal for small stores wanting simple email marketing
4. Mailchimp — For beginners looking for simple tools and app integrations
5. Brevo — Best for small stores on a budget needing basic email and SMS

The right newsletter app can help your Shopify store grow by boosting sales, engaging customers, and streamlining your marketing efforts. Find one that fits your store’s needs, audience, and goals. 

Without further ado, here are the best Shopify newsletter apps for 2025:

1. Omnisend — Best for multichannel marketing

Why choose Omnisend?

Omnisend is a versatile email and SMS automation tool for ecommerce, and its functionality goes beyond just sending emails. It provides powerful email and SMS marketing tools, helping you engage customers across various channels. 

Beyond that, Omnisend combines email newsletters with SMS and push notifications for improved reach. Its drag-and-drop editor with simple email newsletter designs helps you create great-looking, responsive emails in no time. 

Plus, its pre-designed newsletter templates mean you don’t have to start from scratch. It also has automation features to help you send personalized messages for signup emails, follow-ups, and more. 

It comes with a free plan. Paid plans start at $16/month.

Newsletter strengths 

• Offers numerous pre-built newsletter templates
• Comprehensive automation features for sending targeted emails simultaneously with a simple setup and customizable triggers
• Customizable workflows
• Advanced segmentation to target customers based on purchase behavior, location, and other factors
• Supports multichannel marketing by integrating emails with SMS and push notifications

Cons for newsletters

• Template customization isn’t as flexible as competitors like Klaviyo
• Design pros might find the features a bit basic 

Best for

Omnisend is ideal for medium to large Shopify stores looking to streamline their email marketing and leverage multi-channel campaigns. It’s great for handling complex tasks and automating personalized communication.

2. Klaviyo — Perfect for sending data-driven, personalized emails

Why choose Klaviyo?

Klaviyo is a solid option for Shopify store owners who want to send personalized newsletters. This email and SMS automation app is designed for data-driven ecommerce businesses. It also offers a precise segmentation tool. 

With Klaviyo, you can create tailored newsletters based on customer information like shopping habits, location, and past purchases. Its A/B testing feature lets you try different subject lines, images, or layouts to find what works best and increase your open and click rates. 

Here’s a video to give you a deeper look into how Omnisend and Klaviyo compare: 

Klaviyo offers two main pricing plans for email and SMS and email only, starting at $20/month. It also provides a free plan for 251–500 active profiles.

Newsletter strengths

• Advanced segmentation to target specific customer groups
• A/B testing to continuously improve your newsletters
• An easy-to-use drag-and-drop editor with customizable templates
• Comprehensive automation features 

Cons for newsletters

• Klaviyo can be pricey, especially for large email lists
• It can be tough for beginners who aren’t used to email marketing or advanced segmentation

Best for

Klaviyo is best for medium to large Shopify stores that need a data-driven approach to email marketing. It’s ideal for sending personalized newsletters based on customer behavior.

3. Privy — Ideal for small stores wanting simple email marketing

Why choose Privy?

Privy is another SMS and email automation app that focuses on simplicity and growth. It offers a variety of popups, forms, and other lead-capturing tools to help store owners grow their email lists and engage customers. 

While it lacks advanced automation, Privy excels in creating simple, impactful email campaigns for small and mid-sized stores. Its drag-and-drop editor makes designing newsletters and popups easy. 

Privy also offers on-demand calls to book personalized sessions with ecommerce experts for one-on-one guidance. To see how Privy stacks up against Omnisend, check out our detailed comparison of Omnisend vs Privy.

Privy integrates SMS marketing and starts at $24 for up to 10,000 page views.

Newsletter strengths

• Offers lead capture tools, such as popups and forms, to grow your email list
• Easy-to-use editor to design newsletters quickly with minimal effort
• SMS marketing to supplement your email campaigns
• Offers automated emails 

Cons for newsletters

• Limited customization options compared to more advanced tools that other platforms offer
• Automation features are not as sophisticated, making it less ideal for stores with complex marketing needs

Best for

Privy is a worthy choice for small businesses looking for an easy and affordable way to do email marketing and capture leads without diving into complex features.

4. Mailchimp — For beginners looking for simple tools and app integrations

Why choose Mailchimp?

Mailchimp is among the most popular email marketing tools and a reliable Shopify newsletter app. It’s packed with easy-to-use templates and a simple drag-and-drop editor, making it easy for you to design your newsletters. 

Plus, Mailchimp’s automation tools simplify the process of sending email campaigns.

The best part? Mailchimp offers a free plan that supports up to 500 contacts and 1,000 emails monthly. This is perfect for small businesses that are just getting started. 

With paid plans starting from $13/month, it’s a solid choice for creating newsletters, sending promotions, and managing your email list. 

When comparing Omnisend vs Mailchimp, the latter connects with 250+ apps, giving you more flexibility beyond ecommerce tools, while Omnisend connects with only 160+ apps but with more advanced options.

Newsletter strengths

• Offers a wide range of customizable newsletter templates
• An easy-to-use drag-and-drop editor, even for beginners
• It integrates with 250+ apps, giving you plenty of flexibility
• It provides a free plan, which is ideal for small businesses

Cons for newsletters

• Mailchimp’s advanced features are limited in the free plan
• The app can become pricey pretty quickly as your contact list grows

Best for

Mailchimp is best for small to medium-sized Shopify stores that are just starting with email marketing. It’s perfect for store owners who need an easy-to-use tool with essential features. 

5. Brevo — Best for small stores on a budget needing basic email and SMS

Why choose Brevo?

Brevo (formerly Sendinblue) is a budget-friendly and easy-to-use Shopify newsletter app, perfect for store owners who need simple, affordable email marketing.

It lets you send marketing and transactional emails easily. Managing order confirmations, shipping updates, and other automated messages, along with your newsletters, are super-easy with Brevo. 

Its easy-to-use drag-and-drop editor and pre-designed templates help you create professional-looking newsletters in no time. Comparing Omnisend vs Brevo in terms of training, Brevo limits its training to documentation, while the former also includes live online sessions, webinars, and videos.

And if you want to connect with your audience in more ways, Brevo has you covered. It also lets you use SMS and WhatsApp to reach your customers on their favorite platforms. 

The cherry on top? It offers a starting price of $8 per month.

Newsletter strengths

• Affordable pricing, even for smaller lists
• User-friendly drag-and-drop editor for newsletters
• Send transactional emails alongside newsletters
• Supports multi-channel marketing — email, SMS, and WhatsApp marketing

Cons for newsletters

• Lacks advanced features like detailed segmentation and automation found in more expensive apps
• Limited customization options for email templates

Best for 

Brevo is best for small Shopify stores that need an affordable, easy-to-use solution for sending newsletters and transactional emails. It’s a dependable choice if you’re on a tight budget but want a reliable email marketing tool.

Best Shopify newsletter apps compared

App	Newsletter features	Pricing	User ratings	Pros for newsletters	Cons for newsletters	Best suited for
Omnisend	Email and SMS marketing, automation, advanced segmentation, pre-built templates	Free plan and paid plans from $16/month	4.5/5	Multi-channel support, Powerful automation features	Limited template customization, Basic design tools	Multichannel marketing
Klaviyo	Advanced segmentation, A/B testing, automation, customizable templates	From $35/month	4.6/5	Strong personalization tools, Comprehensive analytics	Higher cost for large lists, Steeper learning curve	Data-driven and personalized marketing
Privy	Popups and forms, email and SMS campaigns, drag-and-drop editor, on-demand expert calls	From $24/month for 10,000 page views	4.6/5	Easy-to-use tools, Great lead capture options	Limited customization, Basic automation features	Lead generation and small businesses
Mailchimp	Customizable templates, drag-and-drop editor, free plan with 500 contacts, 300+ integrations	Free plan available, paid plan from $13/month	4.3/5	Beginner-friendly, Connects with 300+ apps	Advanced features are limited on the free plan, Pricey for big lists	Easy and beginner-friendly email marketing
Brevo	Email, SMS, and WhatsApp marketing, transactional emails, drag-and-drop editor	From $8/month	4.5/5	Budget-friendly, Supports multiple channels	Limited customization, Lacks detailed automation	Affordable, simple email marketing

Omnisend stands out among the other Shopify newsletter apps for its all-in-one approach, combining email, SMS, and push notifications on a single platform. It simplifies marketing with powerful, affordable tools to automate personalized campaigns and grow your business hassle-free.

Why does your Shopify store need a newsletter app?

While you provide amazing offerings, your Shopify store needs another way to keep customers coming back. An effective newsletter app for Shopify can help you succeed with this all-important task. 

Here’s why your Shopify store needs a newsletter app: 

• Boost sales with well-timed promotions: Push your customers to buy with limited-time offers or discounts. By leveraging newsletter creation best practices, you can create compelling emails that drive sales quickly.
• Keep customers informed about new offerings: Newsletters are great for sharing updates about new products, special offers, and sales. A simple, well-timed email can keep your store fresh in customers’ minds and encourage them to return.
• Drive engagement with personalized emails: Use the best Shopify newsletter app to send tailored emails based on customer interests. These personalized emails feel more relevant and boost engagement, leading to more conversions.
• Automate your email marketing process: A good newsletter app lets you automate tasks like sending welcome emails and cart recovery. This saves you time while keeping your marketing consistent and effective.
• Build customer loyalty: Consistent newsletters keep your customers connected to your brand. Regularly sharing useful content or exclusive offers strengthens customer loyalty and drives repeat business.

Key features for a Shopify newsletter app

Finding the best Shopify newsletter app is more than just picking a tool that sends emails. You need software that simplifies your marketing tasks while maximizing your impact and preferably has the following features:

• Email automation: You want a newsletter app that offers email automation to streamline tasks like welcome emails, abandoned cart reminders, and post-purchase follow-ups. It saves you time and ensures you reach your audience at the right time, like right after signup or a few hours after cart abandonment.
• Drag-and-drop editor: A user-friendly drag-and-drop editor lets you easily design professional-looking emails, even without coding or design skills. You can customize emails to reflect your brand’s style, making it quick and easy to send engaging newsletters.
• Segmentation and personalization: One of the most valuable tools in email marketing is behavioral segmentation. An efficient Shopify newsletter app lets you divide your email list based on customer behavior, such as past purchases or browsing habits. You can then send personalized emails that resonate with your customers, increasing engagement. 
• Analytics and reporting: You need to know what’s working and what isn’t to improve your marketing efforts. The best app would track metrics like open rates, click-through rates, and conversion rates.  With these insights, you can refine your future campaigns and optimize your strategies. 
• Templates library: The best Shopify newsletter app should offer several pre-designed templates for promotions, product launches, and more. These save you time and effort by letting you quickly customize and polish all your emails to match your brand.

How to choose a Shopify newsletter app for your store

Whether you’re just starting or growing your business, here’s how to choose a Shopify newsletter app:

• Store size and email list: If you have a smaller store with fewer subscribers, you might not need all the advanced features and can start with a simple app. Larger stores, however, might need advanced automation and segmentation tools to manage a bigger email list.
• Budget and pricing: Choosing the best newsletter app for Shopify doesn’t mean you must break the bank. The free plans can be great for smaller stores, but paid plans often come with more features like advanced automation or customization. So, compare each pricing tier to help you get the most value for your money.
• Ease of use: Look for an app that matches your experience level. If you’re a beginner, one with an intuitive, drag-and-drop interface that makes email creation easy might be ideal. For more advanced users, features like A/B testing and in-depth customization options might be ideal to fine-tune your campaigns.
• Integrations: Choose a newsletter app that integrates seamlessly with Shopify and other tools you already use, such as social media platforms, SMS marketing, or CRMs. This way, you can manage and coordinate all your marketing efforts in one place.
• Support and scalability: Your email marketing needs will most likely grow as your business grows. Choose an app that offers scalable features and excellent customer support. Whether you’re sending 100 emails or 10,000, an app that can grow with you makes a huge difference.

Common mistakes when using a Shopify newsletter app

While using a Shopify newsletter app is a smart way to connect with your customers, it’s easy to make mistakes. These common errors can limit the effectiveness of your campaigns, even if you’re using the best tools available. 

Some of these email marketing mistakes to avoid include:

• Neglecting segmentation: Creating generic campaigns with irrelevant messaging is bad, and even worse is sending similar content to everyone. These miss the mark, leading to low engagement and missed connection opportunities. That’s why it’s important to leverage behavioral segmentation to create more personalized and effective emails.
• Over-sending emails: Not every audience wants daily messages, and marketers know this. So, avoid bombarding your subscribers with frequent emails, especially irrelevant content, which can easily drive them away. 
• Ignoring analytics: Many store owners overlook the importance of tracking their email performance. Ignoring metrics like open rates, click-through rates, and conversions means you’re missing out on valuable insights. Regularly reviewing analytics can help you to tweak your campaigns to improve results and boost engagement.
• Not using A/B testing: Skipping email A/B testing means you’ll miss an opportunity to refine your campaigns. Testing different subject lines, calls to action, or email designs can help you understand what resonates with your audience.

How we evaluated Shopify newsletter apps

Choosing the right Shopify newsletter app can be overwhelming with so many options out there. We simplified this by focusing on the following factors that matters most for store owners:

• Ease of use: We prioritized newsletter apps with user-friendly, intuitive interfaces. These can help Shopify store owners easily create and send newsletters even without tech skills.
• Core features: We assessed each app based on essential features like email automation, segmentation, drag-and-drop editors, and template libraries. We ranked apps with more flexible features higher for added value in creating effective campaigns.
• Pricing and value for money: To understand how email marketing providers stack up against each other, it’s important to compare email marketing providers with different price plans to ensure they offer value for small businesses and growing stores. We focused on features at each level to find affordable yet valuable options.
• Shopify integration: We evaluated how well these apps sync customer data and sales with Shopify. We prioritized apps with smooth integration with Shopify for seamless email marketing management within the platform.

Conclusion

As we’ve explored, the right Shopify newsletter app can completely change how you connect with your customers. It simplifies email marketing, automating tasks, and keeping your audience engaged.

With features like email automation, segmentation, and more, you can target the right customers at the right time, boosting your campaign’s success.

And for a user-friendly option packed with advanced tools, Omnisend is a standout choice. Using Omnisend can help you set up your store for long-term success and stronger relationships with your customers. Ready to take your email marketing to the next level?