When an online store sends a thank you for your business message via email or SMS, it conveys gratitude and makes the customer feel valued. This simple gesture creates trust and enhances your brand’s perception.
Sending a thank you message to customers shows that you value their time and trust in your brand. With this simple act, you can create a personal connection that can strengthen loyalty.
Whether you want to thank a loyal client, celebrate a milestone, or simply show you care, the right words make all the difference. Crafting a thank you message to customers involves striking the right balance between sincerity and professionalism.
To help you get started, we’ve curated 35 thoughtful thank you for your business messages tailored to different scenarios.
With automation tools like Omnisend, you can even automate these messages, ensuring you never miss an opportunity to show gratitude.
Stay connected with your customers with automated thank you emails powered by Omnisend
Why do “thank you for your business” messages matter?
For businesses, showing gratitude isn’t just a polite action. It’s a powerful approach to maintaining customer relationships. Customers love to feel appreciated, so a simple thank you message can make a lasting impact.
Here’s how sending a small business thank you message to customers can be beneficial:
Fostering customer loyalty: Customers are more likely to stay loyal when they feel appreciated. A personalized “thank you for your continued business” message can make customers feel valued.
It shows that you see them as more than just a sales opportunity. Plus, by gaining a customer’s trust, you can turn a one-time purchase into lifelong patronage.
Encouraging repeat business: People are naturally drawn to businesses that acknowledge their contributions. For example, following up on a purchase with a thank you email or a discount code can encourage repeat purchases.
This can create a positive cycle of engagement that strengthens the customer-business relationship over time.
Building positive brand perception: How a business communicates can shape how it’s perceived. Whether it’s through an email, automating a message via a text message service, or sending a handwritten note, a thoughtful gesture can strengthen your brand image.
Customers who receive thank you messages from your business are more likely to share positive feedback about your brand. A business that expresses gratitude is often seen as approachable and customer-focused.
35 “thank you for your business” messages
Whether you’re thanking a new or existing customer, choosing the right words can leave a lasting impression. Below, we’ve gathered 35 thank you for your business message templates to inspire your next gratitude note:
General customer appreciation
1. Thank you for trusting us with your business. We’re honored to have the opportunity to serve you and look forward to continuing to do so.
2. Thank you for choosing (Company Name) to meet your needs. We appreciate your patronage and value the trust you place in us.
3. Your satisfaction is our priority at (Company Name). Thank you for your continued support and for being a part of our community.
4. We want to express our heartfelt thanks for your business. We look forward to serving you continually.
5. It’s because of you that we’re still here. As a token of thanks for your support, shop and enjoy 15% off your next purchase of our products.
Loeffler Randall uses this thank you for your business template, offering customers early access to its sale with a 30% off as a token of appreciation:
6. Welcome to (Company Name). Thank you for making your first purchase with us. We hope you enjoy your experience.
7. We’re grateful for your first order, (Name). Thank you for choosing us, and we look forward to building a lasting relationship with you.
8. We appreciate your first purchase, (Name). It means a lot to us. If you have any questions, feel free to reach out anytime.
9. Welcome aboard, (Name). Thank you for shopping with us for the first time. We hope you enjoy your purchase and look forward to serving you again.
10. Thanks for trusting us with your first order. We hope it exceeds your expectations. For your next purchase, you can use the code “Order2” to enjoy 25% off.
For example, Simply Sweet Paperie offers a 15% discount to first-time customers to thank them for their orders. It goes on to say how grateful it would be if the customer tagged it on social media:
Image via Pinterest
Loyal customer or repeat business
11. Thank you again for your business. Your trust in us is something we deeply value, and we’re honored to be your choice time and again.
12. Your loyalty means everything to us. Loyal customers like you inspire us to do our best every day.
13. We appreciate your continued patronage. Thank you for being such an important part of our success.
14. Thank you for sticking with us at (Company Name). Your ongoing support fuels our passion, and we promise to keep delivering quality service that exceeds your expectations.
15. Thank you for being a loyal customer, (Name). Your continued support inspires us daily, and we are dedicated to providing you with the best possible experience.
Here’s a personalized example of expressing gratitude to an existing customer for continued business in a warm and friendly tone. It further builds trust by clearly stating its continuous support:
Image via Pinterest
After a big purchase
16. We truly appreciate your recent purchase. Thank you for trusting us with this important decision. We’re here to ensure you have the best experience possible.
17. Thank you for choosing us for your big purchase. We hope it brings you great value and satisfaction, and we’re here if you need assistance.
18. We’re honored to have earned your trust for such a big decision. If you have any questions about your new purchase, we’re here to help.
19. We truly appreciate your purchase and your trust in us. We’re confident you’ll love your (Product Name). Customers like you inspire us to keep delivering quality and excellence.
20. Thank you for making such a significant investment with us. We’re excited about what’s ahead and are here to support you every step of the way.
TransferWise sends thank you messages to customers who use its money transfer services. With a witty opening, it grabs users’ attention and subtly includes a referral request. The brand transforms a simple thank you email into an opportunity to gain new referrals:
21. Thank you for spreading the word about us. Your trust in our services means the world, and we’re thrilled to welcome more amazing customers like you.
22. Your referrals are the highest compliment we can receive. Thank you for referring us to your friends. We promise to take great care of those who come our way.
23. A heartfelt thank you for your referral. Your support helps us grow, and we’re honored to have your confidence.
Event or service participation
24. Thank you for joining us at (Event). Your participation made it a success, and we hope to see you again soon.
25. We appreciate your attendance at (Event). Thank you for being part of our community and supporting our mission.
For example, Trans Bar sends a thank you note to attendees for being a part of its fall social event:
26. It was a pleasure having you at our event. Your engagement helped create an unforgettable experience. We look forward to seeing you at future gatherings.
Customer review or feedback thank you
27. Thank you for sharing your experience with us. Your feedback is invaluable, and we are committed to using it to enhance our offerings.
28. We’re grateful for your review. Your insights help us improve and inspire us to keep delivering great results.
29. Thank you for taking the time to share your thoughts. Your feedback means a lot and helps us grow.
Special occasion or holiday thank you
30. Happy holidays from all of us at (Company Name). Thank you for being a valued customer this season and always.
31. Wishing you joy and gratitude this season. Thank you for being part of our journey. We’re excited for what’s ahead together.
32. Season’s greetings, (Name). We want to express our gratitude for your trust and support. May your holidays be filled with peace, joy, and cherished moments with loved ones.
Milestone or anniversary messages
33. Celebrating another year together brings us joy, (Name). Thank you for being a loyal customer. We look forward to many more milestones ahead.
34. Congratulations on reaching this milestone with us. Thank you for your support along the way. We couldn’t have done it without you.
35. As we mark this milestone, we want to thank YOU for being an essential part of our success story. Here’s to many more years together.
Best practices for “thank you for your business” messages
Crafting an effective thank you for your business message requires attention to detail to ensure that each note feels genuine. Let’s explore some of the best practices you can follow for your business thank you messages to customers:
Personalization
This is a key element to consider when exploring how to say thank you for your business to customers. You need to make your message personal to make it stand out. Customers are more likely to appreciate a message that feels custom-made rather than generic.
Personalize your message by using the customer’s name and referencing specific details about their purchase or interaction.
For example, if they bought a product, highlight how it can bring value to them. If it was a service, reference the positive impact they will experience. Adding personal touches like these can foster better connections.
Personalization is also an opportunity to build rapport. Mentioning relevant details can make your message memorable and reinforce a positive image of your business. In turn, this can lead to repeat business and customer referrals.
Maintain an authentic tone
The tone of your message matters just as much as its content. Avoid corporate jargon or overly formal language that can feel distant. Customers can sense when a message feels forced, which can undermine its intent.
Instead, write as though you’re speaking directly to the customer. Use conversational language that aligns with your brand’s natural voice.
For example, keep the message light and cheerful if your brand is playful. On the other hand, if your business is more professional, stick with a warm yet polished tone. The key is to remain consistent with your brand while making the message feel personal and heartfelt.
Authenticity can help you build trust with customers. They will notice and appreciate the effort.
Brevity with impact
Your thank you for your business template should be concise while leaving a meaningful impression. When you’re brief, your message will likely be read and remembered.
Focus on the core message, which is thanking them for their support. Avoid overwhelming them with excessive details or additional information.
Brevity doesn’t mean sacrificing emotion. Choose words that convey genuine appreciation in as few sentences as possible. Use emotionally resonant words like “thrilled,” “grateful,” or “honored” to make your message more impactful.
You can use tools to craft concise, effective thank you notes, such as Omnisend’s AI email generator, which can help you create your email messages based on tone, length, and type.
Short, impactful messages are effective across various formats, including emails, notes, and social media posts. To make the message visually engaging, consider using an image that complements the message.
Avoid upselling
Thank you card messages for business are not the time to pitch additional products or services. The focus should remain solely on expressing gratitude.
Including upselling or promotional content can dilute the sincerity of your message, making it seem transactional.
For instance, sending a thank you message that says, “Thank you for your purchase — check out our new arrivals!” feels transactional. It shifts the focus from appreciation to making another sale.
Respect the purpose of the message. If you include additional content, let it be a gesture of appreciation, such as a discount code or exclusive access. Present it as a reward rather than a sales pitch. Keep the message focused and avoid cluttering it with links to products or services.
Choosing the channel for “thank you for your business” messages
How you deliver your thank you for your business message matters as much as the message itself. Different channels suit different customers and situations. Choosing the right one would ensure your message achieves its aim for its audience.
Let’s take a look at the thank you for your business message channels you can use for your business:
Email
Email is one of the most versatile and widely accepted ways to send thank you messages. Its ability to automate makes it perfect for frequent or recurring messages.
Automated email sequences can be set up to send timely thank you emails after purchases, service interactions, or specific milestones.
With automation tools like Omnisend, you don’t have to send emails to every customer manually. You can time your emails to reach the customer when the time is right. This can lead to a higher open rate, increased engagement, and built-in trust in the brand.
Another advantage of email is its ability to convey detailed information. A thank you email can include links to additional resources, special offers, or feedback requests.
Plus, email marketing campaigns allow for tracking open rates and engagement metrics. These metrics provide insights into how well your messages are received, which can help refine future communications and improve customer satisfaction.
Here’s an example of a thank you for your business message from Crate & Barrel. This message expresses gratitude for the customer’s order and provides contact details for any issues:
Image via Pinterest
Drive sales on autopilot with Omnisend automated email workflows and custom segments
SMS is perfect for sending an instant and personal thank you for your business message. It’s a fast, direct way to connect with customers and show gratitude.
Text messaging is particularly effective for small businesses, local services, or events where time-sensitive thank you messages matter. SMS also allows for creative and engaging elements like adding links or GIFs.
When interacting with customers via SMS, automated SMS has the potential to keep them engaged and let the brands stay on top of their minds.
Tools like Omnisend can help you set up these sequences, as they’re based on customer actions like placing an order, cart abandonment, and more. This ongoing interaction with the customers forms the base of continuous association.
The concise nature of SMS also means customers are more likely to read the entire message since it may only contain a few sentences, like this SMS message by Engagement Factory:
This channel is best suited for high-value clients or special occasions, like anniversaries or milestone purchases. Unlike digital methods, handwritten notes feel personal and thoughtful.
Giving customers a handwritten thank you for your business message card shows that you’ve invested time and effort. Including small personal touches, like referencing a recent conversation or purchase, can make the note even more meaningful, as shown in the example below:
Image via Pinterest
These notes can also double as keepsakes, reinforcing the positive relationship between your brand and the customer.
However, handwritten thank you for your business quotes may require a little more effort. They’re not suitable for businesses needing to send frequent messages to a large audience. You can use them selectively to add a personal touch to key interactions, as in the example above.
Social media shout-outs
Social media platforms like Instagram, Twitter, and Facebook allow you to express your gratitude to customers publicly.
You can tag customers in your posts to acknowledge them and increase your brand’s visibility. However, this should only be done with the customer’s consent and if their social media account is public. As a small business looking to grow its online presence, this thank you for your business method can be effective.
For example, Loyal Store shares a photo of a customer using its product with a thank you note to all customers. These posts can also encourage user-generated content, as customers often reshare your thank you message:
Expressing gratitude to your customers with a simple thank you for your business message can significantly impact customer relationships.
These messages are more than words — they’re opportunities to show customers how much they matter. Acknowledging their support and patronage can create loyalty, encourage repeat business, and build a positive brand image.
Whether you choose email, SMS, handwritten notes, or social media, the key is authenticity, personalization, and genuine appreciation. Automating this communication with tools like Omnisend for SMS and email ensures these messages reach your customers at the right time.
Also, customizing your thank you messages with personal touches, such as addressing the customer by name or referring to specific details, can make all the difference in establishing a genuine connection.
Use Omnisend’s email templates to craft personalized thank you messages in minutes
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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