Do you want to sell products or services from your WordPress website? If so, you’ve probably heard of WooCommerce – one of the most popular ecommerce solutions available today. But what if WooCommerce isn’t a good fit for you and your business needs?
Well, lucky for you, there are plenty of other great ecommerce options out there. In this article, we’ll look at the top 8 WooCommerce alternatives, explore who uses them, and discuss what makes each option great.
In this post:
Interesting facts about WooCommerce
Best alternatives to WooCommerce
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Who uses Shopify: 57% of users are small and 26% are medium-sized businesses
Top industries using Shopify: retail, apparel & fashion, manufacturing
Shopify is the most popular alternative to WooCommerce on the market today. It has an easy-to-use interface, lots of great features and integrations, and provides excellent online store security. Shopify works well for businesses of all sizes – from small start-ups to large enterprises. Some of the biggest brands using Shopify include Kylie Cosmetics, Anker, and Staples.
Compared to WooCommerce, Shopify is a more comprehensive ecommerce solution. It offers more features like real-time payment processing, integrated shipping solutions, and analytics tools.
Highlights:
Customizable themes to suit any business
Drag and drop builder to create beautiful stores
Robust and secure platform
Access to dropshipping providers
Custom web domain to increase brand awareness
Why choose this WooCommerce alternative:
Shopify is easier to get started (especially if you have no coding knowledge) and manage your store
Shopify is better if you’d like someone else to take care of technical things like website security and design
Shopify themes are more responsive and better-looking compared to WooCommerce themes
Pricing: Paid plans begin from $39/mo. You can also try Shopify for free for three days.
Example of a store made with this WooCommerce alternative:
To’ak Chocolate
To’ak Chocolate switched from WooCommerce to Shopify to get easier access to more marketing automation platforms (especially email). Also, the brand was able to create a truly unique web design thanks to Shopify’s rich customization options.
“At the time, we had a very passive email marketing strategy. When there was something obvious we felt we needed to tell our customers, we’d send an email. But email, as a channel, was very under-utilized.” James Le Compte CEO. To’ak Chocolate
Who uses Wix: 73% of users are small, 6% are large, and 19% are medium-sized businesses
Top industries using Wix: education and online services
Wix is an all-in-one website builder and ecommerce platform. Thanks to its drag-and-drop editor, you can create a stunning store design with ease. Wix works best for those with limited technical knowledge or time but who want to launch a professional-looking online store quickly.
Unlike WooCommerce, Wix is easier to use and provides more design flexibility. Its wide range of themes, fonts, and colors makes it easy to create a beautiful store that stands out. Wix also has intuitive website-building features like Wix ADI, which requires you to answer a few simple questions the first time you open it, and it will create a website for you.
Black Sheep Bikes set up its online store using Wix. They created a stunning web design tailored to the needs of their business and an intuitive checkout process for customers. They now have a seamless shopping experience that encourages customers to purchase more triathlon bike.
Who uses Magento: 59% of users are small, 12% are large, and 29% are medium-sized businesses
Top industries using Magento: retail, information technology and services
Magento is a powerful ecommerce platform that works best for large businesses with a huge product range. It’s open source, which means that you can customize it to your needs. Magento also supports multiple languages, currencies, and payment methods so you can reach a global customer base.
While it has similarities to WooCommerce, Magento is a more complex option. It’s suitable for businesses that require high-end features like product personalization, loyalty programs, and multi-store management.
Highlights:
Import and export capabilities
Two-factor authentication
No transaction fees, two payment gateways, and five payment options
Built-in analytics and reporting tools
Scalable and secure
Why choose this best WooCommerce alternative:
Magento requires a basic level of web development knowledge to set up so it’s better for advanced users.
Magento has greater scalability and can handle unlimited products.
Magento offers advanced security and more options for payment gateways.
Pricing: Custom pricing plans are available depending on the extent of customization and features.
Example of a store made with this WooCommerce alternative:
5.11 Tactical uses Magento for its ecommerce store to showcase its extensive range of tactical apparel and accessories for customers. The store used Magento’s features to create a unique customer experience.
Who uses BigCommerce: 66% of users are small, 12% are large, and 23% are medium-sized businesses
Top industries using BigCommerce: retail and manufacturing
BigCommerce is an all-in-one ecommerce platform that works best for large online stores. It offers advanced product filtering, automated marketing campaigns, and real-time shipping rate calculations. BigCommerce also provides a wide range of plugins and extensions to add extra functionality to your store.
BigCommerce also offers more features than WooCommerce, such as more customizable templates to create the perfect store for your business. Plus, it offers 24/7 customer support to help you build and manage your store more easily.
B-Wear used the BigCommerce platform to build an online store that showcases its unique range of custom apparel. The store offers product filtering and personalization, automated emails, cart recovery, and other features to help customers quickly find what they want.
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Who uses Miva: 72% of users are small, 8% are large, and 20% are medium-sized businesses
Top industries using Miva: retail
Miva is one of the few completely customizable ecommerce platforms available. It offers a powerful suite of features to give businesses more control over the design and functionality of their stores. With Miva, you can sell B2B and DTC from the same website and access a cloud-based hosting environment.
Compared to WooCommerce, Miva is a much more full-service platform. B2B and DTC functionality is already built-in, and you can enable high-volume order processing.
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Hardware Source’ offers various hardware tools and accessories. With Miva’s powerful features, customers can quickly find what they want. Plus, the store can handle bulk orders and quick processing times.
Who uses Ecwid: 73% of users are small, 6% are large, and 20% are medium-sized businesses
Top industries using Ecwid: construction and retail
Ecwid is an online store platform that allows you to sell from anywhere—WordPress, Facebook, or any other webpage. It’s a great option for businesses that want to scale up their online presence quickly and want access to different channels.
Unlike WooCommerce, Ecwid comes with essential online store tools and doesn’t require external integrations. The platform is also easier to use and doesn’t require any coding knowledge.
Highlights:
Strong store management interface
Dedicated chat box to resolve customer queries
Connect social media accounts and websites
Supports physical and digital products
Several customization features
Why choose this WooCommerce alternative:
Ecwid is a closed-source platform, making it a more secure option.
Ecwid has a powerful store management interface and customer service tools.
Ecwid supports straightforward selling from multiple channels.
Pricing: Plans start from $19/month. Free plan available .
Example of a store using this top WooCommerce alternative:
Meiya’s attractive online store was made with Ecwid. The store features swimwear and other summer essentials, with a selection of filters to help customers quickly find what they’re looking for. It’s also mobile-friendly and supports checkout on multiple devices.
7. Memberpress — WooCommerce alternative for WordPress
Who uses Memberpress: Businesses that offer membership-based products or services
Top industries using Memberpress: Health, wellness and fitness, e-learning, professional training & coaching, education management, and information technology and services
MemberPress is an all-in-one membership plugin for WordPress. With it, you can create subscription-based memberships and offer content access. The platform has an intuitive interface and is great for selling digital products like courses or premium content.
Compared to WooCommerce, MemberPress allows you to create content rules for different types of members. It also offers better ecommerce-related options for members, such as members-only discounts.
Highlights:
Community building tools
Detailed analytics
Built-in visual course builder
Integrations with various tools
Streamlined process for creating membership levels
Why choose this best WooCommerce alternative:
MemberPress is excellent for content-based businesses that need a membership platform.
MemberPress offers more community-building features than WooCommerce.
MemberPress is better if you want to create and sell courses on memberships.
Pricing: Plans start from $359/year
Example of a store using this WooCommerce alternative:
The Fantasy Footballers is a community that offers exclusive membership content and resources for people who are passionate about fantasy football. With MemberPress, they can manage memberships, sell swag, and provide exclusive access to podcasts.
Who uses Easy Digital Downloads: Software companies, online course creators, musicians, photographers, and freelancers
Top industries using Easy Digital Downloads: Small, medium, and large businesses selling digital product
Easy Digital Downloads is an ecommerce solution for WordPress that’s specific to digital products. It’s a great option for creators with minimal tech skills who want to scale their online presence.
Compared to WooCommerce, Easy Digital Downloads is more focused on digital products. You can sell unlimited downloads, audio files, PDFs, and other digital products without hassle.
Highlights:
Coupons and discounts
Order and customer management
Themes for stores
Memberships and subscriptions
Reporting and analytics
Why choose this best WooCommerce alternative:
Easy Digital Downloads is designed for digital products, unlike WooCommerce which supports both physical and digital products.
Easy Digital Downloads offers straightforward and transparent pricing.
Easy Digital Downloads offers dedicated customer support.
Coded Themes offers a curated collection of free and premium dashboard templates. With Easy Digital Downloads, they have streamlined the purchasing flow and made it more convenient for customers to find what they need. The store also offers bundles that make it easier for customers to purchase multiple items at once.
How we chose these alternatives to WooCommerce
Data on usage: Enlyft Rating data: G2 & Our own experience reviewing these platforms
Extensive research was done to arrive at the list of alternative ecommerce platforms. We looked for solutions that offered features similar to WooCommerce, while still being tailored to different types of businesses and websites.
We also evaluated each platform based on ease-of-use, customer support, pricing, customization options, integrations with other tools and services, and more. Data from Enlyft and reviews from G2 Crowd were also consulted to give a holistic view of each platform.
We hope this guide helps you make the best decision for your business when choosing an ecommerce solution.
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Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
