Do you feel that it’s time to start looking for WooCommerce alternatives?
WooCoomerce is one of the best ecommerce platforms for WordPress because it’s free, feature-rich, and easy to use. But what if you don’t want a WordPress site, or have a WordPress site and want something more scalable? That’s where alternatives for WooCommerce come in.
Whether you’re looking to build a new store or migrate from WooCommerce, plenty of other platforms provide similar features and make it easy to create a fantastic store.
This article reveals the 10 best alternatives to WooCommerce, including WordPress alternatives like OpenCart and hosted solutions like Wix, to help you choose the right platform, whatever your needs.
Criteria for evaluation
We analyzed popular ecommerce platforms to compile this list of the best WooCommerce alternatives. Our selection criteria included:
User-friendly interface: We assessed each platform’s user interface, setup process, and learning curve to ensure suitability for users with varying technical expertise
Robust feature set: Our team examined built-in features, extensions, and integrations to evaluate each platform’s capability to enhance store functionality
Speed and scalability: We tested loading times and overall performance to ensure these platforms can effectively handle growing businesses
Comprehensive support: We evaluated the quality of customer support, documentation, and learning resources available for each platform
Cost-effective solutions: Our analysis examined free and paid plans to determine value propositions for different business sizes and needs
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Our top 10 WooCommerce alternatives include all-in-one hosted platforms such as Shopify and Wix, robust platforms like BigCommerce for larger operations, and specialized options, including MemberPress, for membership businesses.
Shopify is the most popular alternative to WooCommerce on the market today. It has an easy-to-use interface, lots of great features and integrations, and provides excellent online store security.
Shopify works well for businesses of all sizes, from small start-ups to large enterprises. Some of the biggest brands using Shopify include Kylie Cosmetics, Anker, and Staples.
Compared to many alternatives WooCommerce has, Shopify is a more comprehensive ecommerce solution. It offers more features like real-time payment processing, integrated shipping solutions, and analytics tools.
Features
Customizable themes to suit any business
Drag-and-drop builder to create beautiful stores
Robust and secure platform
Access to dropshipping providers
Custom web domain to increase brand awareness
Reasons to select Shopify
Shopify is easier to get started with (especially if you have no coding knowledge) and manage your store
Shopify is better if you’d like someone else to take care of technical things like website security and design
Shopify themes are more responsive and better looking than WooCommerce themes
Shopify user demographics
66% of users are small, 9% are large, and 17% are medium-sized businesses
Paid plans begin from $39/month. You can also try Shopify for free for three days
Store example using Shopify
To’ak Chocolate switched from WooCommerce to Shopify to gain easier access to more marketing automation platforms (especially email). Also, the brand was able to create a truly unique web design thanks to Shopify’s rich customization options.
“At the time, we had a very passive email marketing strategy. When there was something obvious we felt we needed to tell our customers, we’d send an email. But email, as a channel, was very under-utilized.” James Le Compte CEO, To’ak Chocolate
Wix is an all-in-one website builder and ecommerce platform. Thanks to its drag-and-drop editor, you can create a stunning store design with ease. Wix works best for those with limited technical knowledge or time but who want to launch a professional-looking online store quickly.
Wix is easier to use and provides more design flexibility than WooCommerce. Its wide range of themes, fonts, and colors makes it easy to create a beautiful store that stands out.
Wix also has intuitive website-building features like Wix ADI, which requires you to answer a few simple questions the first time you open it, and then will create a website for you.
Paid plans begin from $17/month. You can also try Wix for free for 14 days
Store example using Wix
Black Sheep Bikes set up its online store using Wix. It created a stunning web design tailored to the needs of its business and an intuitive checkout process for customers. There is now a seamless shopping experience encouraging customers to purchase more triathlon bikes.
Adobe Commerce (previously called Magento) is a powerful ecommerce platform that works best for large businesses with a huge product range. It’s open source, which means that you can customize it to your needs. Adobe Commerce also supports multiple languages, currencies, and payment methods so you can reach a global customer base.
While it has similarities to WooCommerce, Adobe Commerce is a more complex option. It’s suitable for businesses that require high-end features like product personalization, loyalty programs, and multi-store management.
Features
Import and export capabilities
Two-factor authentication
No transaction fees
Built-in analytics and reporting tools
Scalable and secure
Reasons to select Adobe Commerce
Adobe Commerce requires a basic level of web development knowledge to set up, so it’s better for advanced users
Adobe Commerce has greater scalability and can handle unlimited products
Adobe Commerce offers advanced security and more options for payment gateways
Adobe Commerce user demographics
73% of users are small, 7% are large, and 15% are medium-sized businesses
Custom pricing plans are available depending on the extent of customization and features
Store example using Adobe Commerce
5.11 Tactical uses Adobe Commerce for its ecommerce store to showcase its extensive range of tactical apparel and accessories for customers. The store used Adobe Commerce’s features to create a unique customer experience.
BigCommerce is an all-in-one ecommerce platform that works best for large online stores. It offers advanced product filtering, automated marketing campaigns, and real-time shipping rate calculations. BigCommerce also provides a wide range of plugins and extensions to add extra functionality to your store.
BigCommerce offers more features than WooCommerce, such as more customizable templates to create the perfect store for your business. Plus, it has 24/7 customer support to help you build and manage your store more efficiently.
Plans start from $29/month. However, you can test its features using the 15-day free trial
Store example using BigCommerce
B-Wear used the BigCommerce platform to build an online store that showcases its unique range of custom apparel. The store offers product filtering and personalization, automated emails, cart recovery, and other features to help customers quickly find what they want.
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Miva is one of the few completely customizable ecommerce platforms available. It offers a powerful suite of features to give businesses more control over the design and functionality of their stores. With Miva, you can sell B2B and DTC from the same website and access a cloud-based hosting environment.
Compared to WooCommerce, Miva is much more of a full-service platform. B2B and DTC functionality is already built-in, and you can enable high-volume order processing.
Features
Global redundancies and fail-safe updates
Complex and large SKU-count inventory management
Essential functionality and built-in tools
Robust API
Configurable wholesaler applications and quote management
Reasons to select Miva
Miva offers more robust features than WooCommerce
Miva is 100% customizable and can be tailored to your business needs
Miva has a better support system and more personalized customer service
Custom pricing plans are available depending on the extent of customization and features
Store example using Miva
Hardware Source offers various hardware tools and accessories. With Miva’s powerful features, customers can quickly find what they want. Plus, the store can handle bulk orders and quick processing times.
Ecwid is an online store platform that allows you to sell from anywhere — WordPress, Facebook, or any other webpage. It’s a top choice for businesses that want to scale up their online presence quickly and want access to different channels.
Unlike WooCommerce, Ecwid comes with essential online store tools and doesn’t require external integrations. The platform is also easier to use and doesn’t require any coding knowledge.
Features
Strong store management interface
Dedicated chat box to resolve customer queries
Connect social media accounts and websites
Supports physical and digital products
Several customization features
Reasons to select Ecwid
Ecwid is a closed-source platform, making it a more secure option
Ecwid has a powerful store management interface and customer service tools
Ecwid supports straightforward selling from multiple channels
Ecwid user demographics
79% of users are small, 6% are large, and 11% are medium-sized businesses
Plans start from $21/month. A free plan is available
Store example using Ecwid
Meiya’s attractive online store was made with Ecwid. The store features swimwear and other summer essentials, with a selection of filters to help customers quickly find what they’re looking for. It’s also mobile-friendly and supports checkout on multiple devices.
MemberPress is an all-in-one membership plugin for WordPress that lets you create subscription-based memberships and offer content access. The platform has an intuitive interface, making it ideal for selling digital products like courses or premium content.
Compared to WooCommerce, MemberPress allows you to create content rules for different types of members. It also offers better ecommerce-related options for members, such as members-only discounts.
Features
Community building tools
Detailed analytics
Built-in visual course builder
Integrations with various tools
Streamlined process for creating membership levels
Reasons to select MemberPress
MemberPress is excellent for content-based businesses that need a membership platform
MemberPress offers more community-building features than WooCommerce
MemberPress is better if you want to create and sell courses on memberships
MemberPress user demographics
Businesses that offer membership-based products or services
Industries using MemberPress
Health, wellness and fitness, e-learning, professional training and coaching, education management, and information technology and services
The Fantasy Footballers is a community that offers exclusive membership content and resources for people who are passionate about fantasy football. With MemberPress, they can manage memberships, sell swag, and provide exclusive access to podcasts.
Easy Digital Downloads is an ecommerce solution for WordPress that’s specific to digital products. Creators with minimal tech skills who want to scale their online presence, this could be the solution for you
Compared to WooCommerce, Easy Digital Downloads is more focused on digital products. You can sell unlimited downloads, audio files, PDFs, and other digital products without hassle.
Features
Coupons and discounts
Order and customer management
Themes for stores
Memberships and subscriptions
Reporting and analytics
Reasons to select Easy Digital Downloads
Easy Digital Downloads is designed for digital products, unlike WooCommerce, which supports both physical and digital products
Easy Digital Downloads offers straightforward and transparent pricing
Easy Digital Downloads offers dedicated customer support
Easy Digital Downloads user demographics
Software companies, online course creators, musicians, photographers, and freelancers
Industries using Easy Digital Downloads
Small, medium, and large businesses selling digital products
Plans start from $99.50/year. It also offers a 14-day free trial
Store example using Easy Digital Downloads
Coded Themes offers a curated collection of free and premium dashboard templates. Easy Digital Downloads has streamlined the purchasing flow and made it more convenient for customers to find what they need. The store also offers bundles that make it easier for customers to purchase multiple items at once.
OpenCart is a robust, free, open-source ecommerce platform that is a compelling alternative to WooCommerce.
It offers a comprehensive solution for businesses of all sizes, featuring unlimited product listings, multi-store management, a user-friendly admin interface, and a large marketplace with over 13,000 extensions and themes.
You also get built-in SEO tools, diverse payment gateway integrations, and shipping options, making it a feature-rich alternative to WooCommerce.
Features
Open-source and free
Unlimited products, customers, and orders
Multi-store management
Built-in SEO tools
Extensive marketplace with 13,000+ extensions and themes
Affiliate system
Discounts, coupons, and specials management
Backup and restore functionality
Reasons to select OpenCart
No monthly fees or licensing costs
Easy to set up and use
Highly customizable with numerous extensions
Strong community support
Regular updates and improvements
Cloud-hosted option available for quick setup
Integrated payment gateways and shipping methods
OpenCart user demographics
Small business owners, ecommerce entrepreneurs, medium-sized enterprises, large corporations, international retailers, local shop owners, dropshippers
Industries using OpenCart
Retail, electronics, fashion, home goods, food and beverage, beauty and cosmetics
Moto Utility is an OpenCart-powered ecommerce platform specializing in automotive parts and accessories.
Launched in 2015, it has evolved into a multi-seller marketplace offering spare parts, number plates, accessories, custom products, and insurance.
The website emphasizes user-friendly features, including order tracking and a diverse product range, with OpenCart capturing email subscribers with popups.
Squarespace is a hosted ecommerce platform for creating and managing online stores with customizable templates, AI-powered content generation, and integrated tools for shipping, payments, and taxes.
Squarespace supports various selling options, including physical products, digital content, services, and subscriptions. The platform provides built-in SEO tools, email marketing capabilities, and social media integration to promote stores effectively.
Its user-friendly interface and extensive feature set make it an attractive option for those seeking a versatile, design-focused alternative to WooCommerce.
Features
Customizable templates designed by professionals
AI-powered content generation for product descriptions
Integrated tools for shipping, payments, and taxes
Support for selling physical products, digital content, services, and subscriptions
Built-in SEO tools
Email marketing campaigns
Social media integration
Mobile store management via the app
Print-on-demand services through Printful partnership
Point of Sale for in-person selling
Appointment scheduling for service-based businesses
Reasons to select Squarespace
All-in-one platform for website building and ecommerce
User-friendly interface with no coding required
Strong focus on design and aesthetics
A comprehensive set of built-in features
Seamless integration of various selling options
Regular updates and new feature additions
24/7 customer support
Scalability for growing businesses
Squarespace user demographics
Small business owners, entrepreneurs, creatives, service providers, online retailers, bloggers, content creators, professionals
Industries using Squarespace
Fashion, beauty, art, photography, food, fitness, professional services, digital products, music, events
Vibrant jewelry brand Lobster & Love uses Squarespace for its ecommerce needs. The platform hosts a fully optimized website that showcases the brand’s colorful products through professional photography and SEO-optimized copy.
The site offers a seamless shopping experience with a “sweetie-shop” vibe, reflecting the brand’s playful essence. Yet, it is fully custom with advanced coding, integrated marketing tools, and lead magnet and email nurture sequences.
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WooCommerce is a brilliant WordPress ecommerce platform, but it isn’t always the best fit for your store.
Shopify, Wix, Squarespace, and BigCommerce provide an all-in-one ecommerce platform for hosting and building your shop (perfect for beginners), while OpenCart is an excellent open-source option for large shops.
Some WooCommerce alternatives suit digital products best (Easy Digital Downloads), while others are better for membership sites (MemberPress).
Choosing the right ecommerce platform is crucial for your success, and all the options in this guide are worthy alternatives to WooCommerce. If you’re still unsure, you can sign up for free trials of the ones offering them and thoroughly test their features before deciding.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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