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Top 8 WooCommerce alternatives for 2024 [+ who uses them]

Reading Time: 11 minutes

Do you want to sell products or services from your website and are looking for WooCommerce alternatives? If so, you’ve probably heard of WooCommerce — one of the most popular ecommerce solutions available today. But what if WooCommerce isn’t a good fit for you and your business needs? 

Well, lucky for you, there are plenty of other great ecommerce options out there. In this article, we’ll look at the top eight WooCommerce alternatives, explore who uses them, and discuss what makes each option great.

How we conduct our research

We examined various ecommerce platforms and factored in user feedback on popular review sites before compiling this list of the best WooCommerce alternatives. This ensures we provide well-rounded insights to help you choose the right platform for your needs.

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Comparison of the best WooCommerce alternatives

WooCommerce is a strong option when you want to build an online store. However, there are other ecommerce platforms available. 

The table below compares the key features of some of the best alternatives to WooCommerce, highlighting their strengths and weaknesses.

PlatformG2 ratingPricing starts fromStand out featureBest for
Shopify4.4$39/monthFully hosted solution, no need to manage hostingEcommerce businesses selling a wide range of products
Wix4.2$17/monthA drag-and-drop website builderAll ecommerce businesses, regardless of size
Magento4.0CustomHighly customizable open-source platformLarge businesses with complex customization needs
BigCommerce4.2$39/monthBuilt-in scalability and robust product management featuresB2B businesses
Miva4.4CustomProduct management capabilitiesLarge businesses with very high sales volume
Ecwid4.7$25/monthEmbeddable shopping cartBusinesses with existing websites and are looking to build online stores
Memberpress4.6$359/yearMembership site creation featuresSubscription-based businesses
Easy Digital Downloads4.7$199/yearDigital product salesSaaS businesses

1. Shopify

The most popular WooCommerce alternative


4.4 (G2)

Who uses Shopify

66% of users are small, 9% are large, and 17% are medium-sized businesses.

Top industries using Shopify

Retail, apparel and fashion, manufacturing.

Woocommerce alternative - Shopify

Shopify is the most popular alternative to WooCommerce on the market today. It has an easy-to-use interface, lots of great features and integrations, and provides excellent online store security. Shopify works well for businesses of all sizes — from small start-ups to large enterprises. Some of the biggest brands using Shopify include Kylie Cosmetics, Anker, and Staples.

Compared to many alternatives WooCommerce has, Shopify is a more comprehensive ecommerce solution. It offers more features like real-time payment processing, integrated shipping solutions, and analytics tools.


  • Customizable themes to suit any business
  • Drag-and-drop builder to create beautiful stores
  • Robust and secure platform
  • Access to dropshipping providers
  • Custom web domain to increase brand awareness

Why choose this WooCommerce alternative 

  • Shopify is easier to get started (especially if you have no coding knowledge) and manage your store
  • Shopify is better if you’d like someone else to take care of technical things like website security and design
  • Shopify themes are more responsive and better-looking compared to WooCommerce themes


Paid plans begin from $39/mo. You can also try Shopify for free for three days.

Example of a store made with this WooCommerce alternative

To’ak Chocolate switched from WooCommerce to Shopify to get easier access to more marketing automation platforms (especially email). Also, the brand was able to create a truly unique web design thanks to Shopify’s rich customization options.

To'ak Chocolate

“At the time, we had a very passive email marketing strategy. When there was something obvious we felt we needed to tell our customers, we’d send an email. But email, as a channel, was very under-utilized.”
a man CEO at To'ak Chocolate
James Le Compte
CEO. To’ak Chocolate

Learn To’ak Chocolate’s email marketing strategy

Learn more:
👉 WooCommerce vs Shopify: A feature-by-feature comparison

2. Wix

Better for creating beautiful website designs


4.2 (G2)

Who uses Wix

70% of users are small, 8% are large, and 16% are medium-sized businesses.

Top industries using Wix

Education and online services.

Woocommerce alternative - Wix

Wix is an all-in-one website builder and ecommerce platform. Thanks to its drag-and-drop editor, you can create a stunning store design with ease. Wix works best for those with limited technical knowledge or time but who want to launch a professional-looking online store quickly.

Unlike WooCommerce, Wix is easier to use and provides more design flexibility. Its wide range of themes, fonts, and colors makes it easy to create a beautiful store that stands out. Wix also has intuitive website-building features like Wix ADI, which requires you to answer a few simple questions the first time you open it, and it will create a website for you.


  • 250+ integrations
  • Built-in email automation and newsletter promotions
  • 14-day trial period
  • 900+ templates
  • Automatic security updates

Why choose this best WooCommerce alternative

  • Wix has an intuitive website builder that requires no coding knowledge
  • Wix’s registration and checkout process is simpler than WooCommerce
  • Wix’s drag-and-drop builder is more flexible and easier to use than WooCommerce


Paid plans begin from $17/month. You can also try Wix for free for 14 days.

Example of a store made with Wix

Black Sheep Bikes set up its online store using Wix. They created a stunning web design tailored to the needs of their business and an intuitive checkout process for customers. They now have a seamless shopping experience that encourages customers to purchase more triathlon bikes.

bike store

3. Magento (Adobe Commerce)

Better for building a store with a wide product range


4.0 (G2)

Who uses Magento

73% of users are small, 7% are large, and 15% are medium-sized businesses.

Top industries using Magento

Retail, information technology and services.

Woocommerce alternative - Magento

Magento is a powerful ecommerce platform that works best for large businesses with a huge product range. It’s open source, which means that you can customize it to your needs. Magento also supports multiple languages, currencies, and payment methods so you can reach a global customer base.

While it has similarities to WooCommerce, Magento is a more complex option. It’s suitable for businesses that require high-end features like product personalization, loyalty programs, and multi-store management.


  • Import and export capabilities
  • Two-factor authentication
  • No transaction fees
  • Built-in analytics and reporting tools
  • Scalable and secure

Why choose this best WooCommerce alternative

  • Magento requires a basic level of web development knowledge to set up so it’s better for advanced users
  • Magento has greater scalability and can handle unlimited products
  • Magento offers advanced security and more options for payment gateways


Custom pricing plans are available depending on the extent of customization and features. 

Example of a store made with this WooCommerce alternative

5.11 Tactical uses Magento for its ecommerce store to showcase its extensive range of tactical apparel and accessories for customers. The store used Magento’s features to create a unique customer experience.

5.11 Tactical homepage

4. BigCommerce

More and better ecommerce features


4.2 (G2)

Who uses BigCommerce

74% of users are small, 12% are large, and 7% are medium-sized businesses.

Top industries using BigCommerce

Retail and manufacturing.

Woocommerce alternative - BigCommerce

BigCommerce is an all-in-one ecommerce platform that works best for large online stores. It offers advanced product filtering, automated marketing campaigns, and real-time shipping rate calculations. BigCommerce also provides a wide range of plugins and extensions to add extra functionality to your store.

BigCommerce also offers more features than WooCommerce, such as more customizable templates to create the perfect store for your business. Plus, it has 24/7 customer support to help you build and manage your store more easily.


  • Abandoned cart recovery
  • Single-page checkout
  • Standard Level 1 PCI compliance
  • 0% transaction fee
  • Easy to migrate from WordPress

Why choose this best WooCommerce alternative

  • BigCommerce is easier to use with a full hosting package, making it easier to set up your store
  • BigCommerce allows more scalable options for larger stores
  • BigCommerce offers better support and more features than WooCommerce


Plans start from $39/month. However, you can test its features using the 15-day free trial.

Example of a store made with this WooCommerce alternative

B-Wear used the BigCommerce platform to build an online store that showcases its unique range of custom apparel. The store offers product filtering and personalization, automated emails, cart recovery, and other features to help customers quickly find what they want.

B-Wear homepage

Learn how B-Wear combines BigCommerce’s built-in email features with Omnisend to get up to 40% of its sales:
👉 B-Wear Email marketing strategy

5. Miva

100% customizable alternative 


4.4 (G2)

Who uses Miva

83% of users are small businesses.

Top industries using Miva


Miva homepage

Miva is one of the few completely customizable ecommerce platforms available. It offers a powerful suite of features to give businesses more control over the design and functionality of their stores. With Miva, you can sell B2B and DTC from the same website and access a cloud-based hosting environment.

Compared to WooCommerce, Miva is much more of a full-service platform. B2B and DTC functionality is already built-in, and you can enable high-volume order processing.

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  • Global redundancies and fail-safe updates
  • Complex and large SKU-count inventory management
  • Essential functionality and built-in tools
  • Robust API
  • Configurable wholesaler applications and quote management

Why choose this best WooCommerce alternative

  • Miva offers more robust features than WooCommerce
  • Miva is 100% customizable and can be tailored to your business needs
  • Miva has a better support system and more personalized customer service


Custom pricing plans are available depending on the extent of customization and features. 

Example of a store made using Miva

Hardware Source offers various hardware tools and accessories. With Miva’s powerful features, customers can quickly find what they want. Plus, the store can handle bulk orders and quick processing times. 

Hardware source homepage

6. Ecwid

Good alternative for small stores


4.7 (G2)

Who uses Ecwid

79% of users are small, 6% are large, and 11% are medium-sized businesses.

Top industries using Ecwid

Construction and retail.

Woocommerce alternative - Ecwid

Ecwid is an online store platform that allows you to sell from anywhere — WordPress, Facebook, or any other webpage. It’s a great option for businesses that want to scale up their online presence quickly and want access to different channels.

Unlike WooCommerce, Ecwid comes with essential online store tools and doesn’t require external integrations. The platform is also easier to use and doesn’t require any coding knowledge.


  • Strong store management interface
  • Dedicated chat box to resolve customer queries
  • Connect social media accounts and websites
  • Supports physical and digital products
  • Several customization features

Why choose this WooCommerce alternative

  • Ecwid is a closed-source platform, making it a more secure option
  • Ecwid has a powerful store management interface and customer service tools
  • Ecwid supports straightforward selling from multiple channels


Plans start from $25/month. A free plan is available.

Example of a store using this top WooCommerce alternative

Meiya’s attractive online store was made with Ecwid. The store features swimwear and other summer essentials, with a selection of filters to help customers quickly find what they’re looking for. It’s also mobile-friendly and supports checkout on multiple devices.

Meyia homepage

7. MemberPress

WooCommerce alternative for WordPress


4.6 (G2)

Who uses MemberPress

Businesses that offer membership-based products or services.

Top industries using MemberPress

Health, wellness and fitness, e-learning, professional training and coaching, education management, and information technology and services.

Woocommerce alternative - Memberpress

MemberPress is an all-in-one membership plugin for WordPress. With it, you can create subscription-based memberships and offer content access. The platform has an intuitive interface and is great for selling digital products like courses or premium content.

Compared to WooCommerce, MemberPress allows you to create content rules for different types of members. It also offers better ecommerce-related options for members, such as members-only discounts.


  • Community building tools
  • Detailed analytics
  • Built-in visual course builder
  • Integrations with various tools
  • Streamlined process for creating membership levels

Why choose this best WooCommerce alternative

  • MemberPress is excellent for content-based businesses that need a membership platform
  • MemberPress offers more community-building features than WooCommerce
  • MemberPress is better if you want to create and sell courses on memberships


Plans start from $359/year. 

Example of a store using this WooCommerce alternative

The Fantasy Footballers is a community that offers exclusive membership content and resources for people who are passionate about fantasy football. With MemberPress, they can manage memberships, sell swag, and provide exclusive access to podcasts. 

Fantasy footballers homepage

8. Easy Digital Downloads

Free WooCommerce plugin alternative for content creators


4.7 (

Who uses Easy Digital Downloads

Software companies, online course creators, musicians, photographers, and freelancers.

Top industries using Easy Digital Downloads

 Small, medium, and large businesses selling digital products.

Easy Digital Downloads homepage

Easy Digital Downloads is an ecommerce solution for WordPress that’s specific to digital products. It’s a great option for creators with minimal tech skills who want to scale their online presence.

Compared to WooCommerce, Easy Digital Downloads is more focused on digital products. You can sell unlimited downloads, audio files, PDFs, and other digital products without hassle.


  • Coupons and discounts
  • Order and customer management
  • Themes for stores
  • Memberships and subscriptions
  • Reporting and analytics

Why choose this best WooCommerce alternative

  • Easy Digital Downloads is designed for digital products, unlike WooCommerce which supports both physical and digital products
  • Easy Digital Downloads offers straightforward and transparent pricing
  • Easy Digital Downloads offers dedicated customer support


Plans start from $199/year. It also offers a 14-day free trial.

Example of a store using Easy Digital Downloads

Coded Themes offers a curated collection of free and premium dashboard templates. With Easy Digital Downloads, they have streamlined the purchasing flow and made it more convenient for customers to find what they need. The store also offers bundles that make it easier for customers to purchase multiple items at once. 

CodedThemes homepage

How we chose these alternatives to WooCommerce

Data on usage: Enlyft
Rating data: G2
And our own experience reviewing these platforms

Extensive research was done to curate this list of alternative ecommerce platforms. We looked for solutions that offered features similar to WooCommerce, while still being tailored to different types of businesses and websites.

We also evaluated each platform based on ease-of-use, customer support, pricing, customization options, integrations with other tools and services, and more. Data from Enlyft and reviews from G2 Crowd were also consulted to give a holistic view of each platform.

We hope this guide helps you make the best decision for your business when choosing an ecommerce solution.

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1. Is WooCommerce the best ecommerce platform?

WooCommerce is a popular choice for adding ecommerce functionality to WordPress websites. However, there are alternatives to WooCommerce WordPress that offer a more user-friendly setup for beginners and advanced customization options for large businesses.

2. Is there an alternative to WooCommerce for WordPress?

Yes, there are WooCommerce alternatives, both free and paid, available in today’s market. 

Some of the popular ones include:

  • Shopify
  • Wix
  • Magento
  • BigCommerce
  • Miva
  • Ecwid
  • MemberPress
  • Easy Digital Downloads

3. How do you sell on WordPress without WooCommerce?

If you’re considering selling on WordPress without using WooCommerce, you can use other useful tools like Ecwid, Memberpress, Wix, or BigCommerce for WordPress. These WooCommerce alternatives integrate with your WordPress site, allowing you to sell products without the full WooCommerce setup.

4. How is Shopify better than WooCommerce?

When comparing Shopify to WooCommerce, Shopify stands out in several ways. Here are some: 

  • Ease of use: Shopify is a hosted ecommerce solution, meaning it handles all the technical aspects of running an online store, such as security, updates, and server management. On the other hand, WooCommerce may require coding to handle these. 
  • Website builder features: The leading platform also offers built-in features for beginners to set up and manage their stores. This is as opposed to WooCommerce, which depends on extensions to build functionality.
  • Pricing: Shopify’s pricing plans are straightforward, starting at $39/month. This includes hosting, security, and other highly essential features. Although WooCommerce is free to use as a plugin, you’ll need to factor in the cost of web hosting, domain name, and other potentially necessary plugins to achieve the same functionality offered by Shopify.
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.