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There are multiple ActiveCampaign alternatives that not only have great features, but also come with benefits that align better with your needs and budget.
It’s often assumed that only costly and high-priced email marketing platforms deliver results. We’re here to tell you this isn’t always the case.
Indeed, premium tools usually come with impressive features that might not be the best fit for your business. However, price isn’t always a direct indicator of effectiveness, results, or profitability.
ActiveCampaign, for instance, is a well-known platform. However, some businesses get discouraged due to its high cost, steep learning curve, and sometimes slow customer support.
In this guide, we’ll challenge the notion that you must spend a fortune on top-notch email marketing by exploring the best ActiveCampaign competitors. We’ve also included in-depth reviews to help you find the best fit for your business needs.
Transform your email marketing with Omnisend, your top ActiveCampaign alternative
ActiveCampaign is one of the most popular email marketing solutions, ranking at 4.5 stars on G2. The app gets such a high ranking thanks to a combination of email marketing, automation, and CRM.
Despite all that, there are quite a few reasons why you might decide to look for ActiveCampaign alternatives. Here are some of the main ones:
No free plan
Unlike many of its competitors, ActiveCampaign doesn’t offer a free plan. This can be a drawback for those who need more time to test the tool before committing to a subscription.
While there is a 14-day free trial, this may not be long enough for you to fully test it out and decide if it’s the right fit for your needs.
Not beginner-friendly
ActiveCampaign’s automation is quite complex. Its interface is also somewhat cluttered. This can make it a daunting tool for beginners.
While it does offer a drag-and-drop email builder, it can still be confusing for those new to email marketing. Also, some of ActiveCampaign’s advanced features, like Modules and Module editor, require technical expertise. It can be a challenging tool for non-technical users.
If you’re just starting out, there are many alternatives out there that are much more beginner-friendly and easier to navigate.
Too complex for small businesses
ActiveCampaign is a powerful platform with lots of advanced features that go beyond just email marketing. These include CRM and sales automation, social media integration, and even a tool for running time-limited deals.
However, for smaller businesses, all these options may be overwhelming and unnecessary. If you’re looking for a simpler email marketing platform, there are plenty of other top-rated tools to choose from that may be a better fit for your business.
Not focused on ecommerce
ActiveCampaign has introduced transactional emails in recent years. However, it still isn’t primarily focused on ecommerce.
In fact, data shows that ActiveCampaign is primarily used by advertisers and IT software companies. Retailers placed only seventh in the top 10 of industries that use the platform:
The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.
For a comprehensive overview of email marketing tools, check out this insightful video. It reviews some of the best ActiveCampaign competitors:
Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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You can compare Omnisend and 2 more providers at once.
If you’re here to find an ActiveCampaign alternative for your online shop, Omnisend is hands-down the best app to choose from.
Here’s what Omnisend offers:
Free plan: And it’s not the “get-started-with-our-app” kind of plan, too — you’ll be able to use every premium feature and really start growing your business with all the advanced tools Omnisend has to offer
Better customer support: Over 5,000 users rated Omnisend five stars on Shopify. Plus, they get 24/7 email and live chat customer support, even on the free plan
We have been using Omnisend for almost 3 years and love it. They have continued to make improvements and their support is quick, helpful and human rather than bot. Most recently Maria helped us work through an issue.
Hacea Coffee Source, United States
Moreover, as you’ll see from the features list below, Omnisend is also great for mid-sized and large ecommerce businesses:
Features
Right out of the box, Omnisend’s signup forms come with high-converting text, beautiful images, and great styles. Here are some more features offered by Omnisend:
Intuitive email builder: Omnisend’s drag-and-drop email builder is easy to use, has pre-made email templates, and lets you effortlessly add interactive elements like the Product Picker to boost your click-through rates
Segmentation and retargeting: Create segments based on your visitors’ behavior as well as their purchase data, then target specific shoppers based on what they bought, their average order value, and more
Campaign automation workflows: Use pre-built or custom automation workflows like cart, product, and browse abandonment, or a welcome series to personalize your customers’ journey
Advanced ecommerce features: Create unique discount codes, customer lifecycle stages, landing pages, and gamified ‘spin-to-win’ forms to grow your online store faster
Advanced analytics: Get to know your customers on a whole new level and discover the marketing strategies that really work with Omnisend’s ecommerce reporting and analytics tools
SMS, Facebook, and Google retargeting ads, or push notifications: You can easily integrate all of these communication channels with your store using automation workflows or by sending one-off campaigns
Limitations
Some limitations on the free plan: You can enjoy all features with the free plan, but you’re limited to up to 250 contacts monthly
Sole focus on ecommerce: While powerful for ecommerce marketing, it’s less suitable for businesses without an online store whose focus is primarily on lead generation
Pricing
Omnisend really stands out in the email marketing space, with merchants in the USA getting an impressive 73.20x ROI (compared to email’s 36x average). This goes to show that you don’t need to shell out tons of cash for the best email marketing platforms.
Omnisend offers a free plan with all the advanced features available on its paid plans, including email automation and SMS marketing. When it comes to premium plans, Omnisend’s Standard plan starts at $16/month, while the Pro plan starts at $59/month.
HubSpot’s email marketing tool is part of its integrated CRM platform. Compared to ActiveCampaign, HubSpot has a much more robust offering.
You’ll find that the platform comes with all the tools you need to support your email drip campaigns, from landing pages to capture new email subscribers, to email templates to help you create beautiful designs, or contact management tools to stay organized.
Features
Powerful free CRM: HubSpot’s free CRM keeps a detailed log of all your subscribers’ interactions with your business and is automatically updated.
Custom reports: ActiveCampaign shows you the data you need to report on your emails’ performance. However, HubSpot allows you to create custom reports where you can track the metrics that matter most to you
Landing pages: Landing page design plays a big role in driving conversions. HubSpot has everything you need to create optimal landing pages, including personalization tokens to customize your visitors’ experiences
Free plan: Get started for free with a CRM that offers unlimited contacts, email marketing, live chat, forms, landing pages, an ad management tool, a meeting scheduler, a WordPress plugin, and more
Limitations
Costly investment: HubSpot’s pricing can be expensive for small businesses or startups, especially as it offers various marketing tools bundled together
Limited features on lower-tier packages: Features like A/B testing, omnichannel marketing, and campaign reporting are unavailable on lower-tier plans
Pricing
HubSpot offers a free plan with basic features and free tools to run your marketing campaigns. Paid plans start at $20 per month, and get substantially more expensive:
Constant Contact is a user-friendly email marketing tool that offers affordable pricing. It’s a great option for small businesses new to email marketing.
Its simple interface allows for the easy creation of professional-looking emails, enabling businesses to connect with their customers in an effective way. It’s worth considering if you are looking for a more straightforward email marketing platform.
Looking for an alternative to Constant Contact? See this curated list of 11 tools you need to check in 2025.
Features
Beginner-friendly: Constant Contact’s email builder is fairly intuitive and simple to navigate — you can easily customize the look of your emails using the drag-and-drop editor and create email templates
Email marketing automation: You can greet new subscribers with an automated welcome series, nurture leads with targeted drip campaigns based on their interactions with your emails, and increase engagement by automatically resending emails to non-openers
Niche integrations: Constant Contact has more integrations than ActiveCampaign, with 5,000+ across a wider range of industries
Vast template library: Constant Contact offers an extensive template library that boasts 200+ professionally designed email templates
Limitations
Outdated email template: While Constant Contact offers 200+ templates, many appear outdated and, therefore, require more effort to customize the designs
Limited automation options: Constant Contact offers branching paths and conditional logic, but it also has basic automation paths with single triggers
Pricing
Constant Contact has no free plan, but a limited trial is available. Its paid plans, namely Lite, Standard, and Premium, start at $12, $35, and $80 per month, respectively. These plans can quickly get pricey as you get more subscribers, so this tool is really best if you’re just starting to build your email list.
Learn the story of a business that moved from Constant Contact to Omnisend and achieved a 66% conversion rate for their welcome emails.
EngageBay is an affordable all-in-one marketing, sales, and customer support software. It’s designed specifically for small businesses, startups, marketing agencies, and solopreneurs.
With a simple yet powerful interface, EngageBay combines data from multiple sources and touchpoints to give you a 360-degree view of your customers.
Features
Omnichannel marketing: Market, sell, and support across multiple platforms, including email, social media, SMS, phone, landing pages, and push notifications
Multi-step visual automation workflow: Create both simple and complex workflows without the need for code
Landing pages: EngageBay lets you choose from multiple templates or start from scratch, and its WYSIWYG editor helps create visually appealing landing pages within minutes
Email marketing: Email marketing features include drip campaigns, email broadcasts and newsletters, advanced customer segmentation, predictive lead scoring, email templates, and more
Free forever plan: EngageBay offers a free forever plan with a suite of useful features, including a landing page, email marketing, lead grabbers, CRM, helpdesk, and live chat
Limitations
Limited customer support: Even with its premium plans, EngageBay doesn’t provide round-the-clock support
Clunky interface: The interface can occasionally be a bit clunky, and there isn’t an abundance of resources to troubleshoot common issues
Pricing
EngageBay offers a free forever plan and three paid plans. The paid versions for the All-in-One plans start at $14.99/month for Basic, $64.99 for Growth, and $119.99 for the Pro plan, which unlocks unlimited contacts.
AWeber is a tried and true email marketing tool that’s been around since the late ’90s. If you’re just starting out with email marketing and have a very small list, it’s a worthy alternative when doing an ActiveCampaign comparison against other tools.
Its user-friendly interface and affordable pricing make it easy to create and send professional-looking emails, helping you connect with your audience and grow your business.
Features
Template library: Out of all the email marketing tools on the market, AWeber has one of the largest email template libraries, with 600+ designs and 6,000+ stock photos available
Marketing automation: AWeber has some decent automation options, letting you assign triggers and flows to your emails and automatically tag the contacts in your lists
Mobile app: AWeber has a mobile app with all the key features right at your fingertips
Email testing: Through various integrations, you can easily test out your emails across multiple email clients and devices to make sure everything looks good before hitting that send button
Free plan: AWeber has a free plan for lists under 500 subscribers, which includes the ability to set up your own landing pages to capture new email subscribers
Limitations
Basic marketing automation: Other than sequential emails, AWeber doesn’t support branching or more complex automation scenarios
Charges for unsubscribed contacts: Unless you delete them from your list, AWeber charges for contacts even if they unsubscribe
Pricing
AWeber’s free plan is capped at 500 subscribers and 3,000 emails per month with most of the basic email features. For more functionality like advanced analytics and additional automations, paid plans start at $15/month. An unlimited plan, with a single fixed price of $899/month, is available for businesses with over large subscribers. For businesses with over 100,000 subscribers, you can contact Aweber for a customized plan.
Mailchimp is a popular email marketing software used by businesses of all types, from publications to mom-and-pop businesses, and offers all the tools you need to run an effective and compelling email marketing campaign.
Whereas ActiveCampaign is better suited if you’re already serious about email automation, Mailchimp is a better option if you’re still finding your footing and expect to grow in the future.
Features
Behavioral targeting: The behavioral tagging options allow you to better target your marketing campaigns with events like a welcome email for new subscribers, and you can also keep track of your website engagement with remarketing ads
Automation: Mailchimp has “pre-built journeys,” which is a selection of pre-built automation flows that allow you to send out personalized product recommendations and order notifications
Learning resources: Because beginners are a huge portion of Mailchimp’s target audience, they have many learning resources available to help you get started and learn the basics for becoming a well-rounded email marketer
Limitations
Support issues: Free plan users have limited access to customer support (30 days only), and even paid plan users may experience wait times
Can be quite pricey: Mailchimp has raised its prices multiple times, and it also charges for unsubscribed or inactive contacts
Pricing
Mailchimp’s free plan offers basic email marketing functionality for up to 1,000 monthly email sends. Paid plans start at $13/month.
Both Brevo and ActiveCampaign are easy-to-use digital marketing platforms with sophisticated features that appeal to both beginners and advanced marketers.
However, if you’re looking for a more budget-friendly option that still delivers above-average value, Brevo is the way to go. With its advanced capabilities and easy-to-use interface, Brevo is a good fit for marketers who focus on ecommerce.
Features
SMS marketing: Incorporate SMS campaigns into your email workflows, allowing you to stay in closer contact with your subscribers
Pre-made email templates: Quickly create emails from the template library or build a new design from scratch, then edit the design by adding the blocks and style that you want using the drag-and-drop builder
Automation workflows: The automation workflow builder allows you to automate tasks like sending emails and SMS messages, categorizing contacts, and updating their information in your database
Landing pages: Create landing pages using a drag-and-drop page builder, and choose a layout from pre-built templates or build your own from scratch
Free plan: Brevo’s free plan offers the essential tools you need to begin ramping up a simple, functioning email marketing campaign
Limitations
Limited free plan: Brevo’s free plan has a low daily sending limit, basic analytics, and no landing pages
Additional costs for features: Some of Brevo’s features, including additional landing pages and removing Brevo branding on the paid Starter plan, cost extra
Pricing
Brevo’s free plan includes 300 emails per day with up to 100,000 contacts. Paid plans start at $9/month for Starter and $18/month for Business. A custom-priced Enterprise plan with unlimited contacts is also available.
? Check out the detailed Omnisend vs Brevo comparison to make the right choice.
If you’re part of a larger marketing team, GetResponse can be a great alternative to ActiveCampaign.
This all-in-one platform offers robust email marketing and automation features, making it easy to manage campaigns and track performance. Plus, its user-friendly interface and customization options make it a breeze to use.
So, if you’re looking for a powerful marketing solution that can keep up with your growing team, GetResponse is definitely worth checking out.
Features
High deliverability: GetResponse boasts a 99% deliverability rate, which means your emails likely won’t get caught in your contacts’ spam filters
Automation: Easily scale your email marketing campaigns with time-based and action-based messages
Email templates: GetResponse gives you access to 150+ pre-made email templates that you can edit as much as you want
Social ads: Build your own online ads with a selection of templates available for various social media platforms like Facebook and Instagram
Webinar software: Host unlimited webinars with up to 1,000 live attendees and two presenters, and store up to 20 hours of recorded footage
Limitations
Advanced features locked in higher tiers: Powerful features like abandoned cart recovery and product recommendations are only available in the highest tier
Basic landing page builder: While functional, the landing page creator isn’t the most intuitive and flexible
Pricing
GetResponse offers a free plan with up to 2,500 monthly email sends. It has three standard paid plans with different list size options, starting at $19/month for up to 1,000 subscribers. GetResponse MAX, is also available for $1,099/month.
If you’re an individual creator or a small business looking for a lightweight and affordable email marketing tool, MailerLite is definitely worth considering.
Starting at just $10 per month and featuring a very generous free plan, not only is it one of the most budget-friendly options on the market, but it also offers a great combination of email marketing tools and CMS capabilities.
Features
Ecommerce features: Connect your online store, track ecommerce sales performance, and set up automated behavior-triggered campaigns with any paid plan
Landing pages and CMS capabilities: If you use a content management system, you can build landing pages on custom domains and see their click maps
Stripe integration: Easily monetize your content with Stripe
Free plan: MailerLite’s free plan allows for 12,000 monthly email sends to 1,000 subscribers, up to ten landing pages, and unlimited signup forms and popups
Limitations
Basic reporting: MailerLite’s reports are less detailed and customizable than other platforms
Ecommerce limitations: The platform lacks advanced email marketing features, making it unsuitable for large businesses
Pricing
MailerLite offers a free plan and three premium pricing plans. The Growing Business and Advanced plans start at $10 and $20 per month, respectively, while the Enterprise plan has custom pricing.
If you’re looking for an email marketing platform that’s made with bloggers and publishers in mind, Moosend is a great option.
It offers a drag-and-drop builder and responsive email templates, as well as automated pre-built workflows that save time. You can segment your audience for personalized emails to increase conversions, and there are tools available for lead generation and landing page creation.
Real-time reporting and analytics are also included, as well as integrations to make your email marketing efforts smoother.
Features
Landing page builder: Easily create professional-looking landing pages to attract leads and increase your conversion rates
Personalization: Tailor your content to your subscribers’ preferences and expectations, creating a more personalized and engaging experience for your audience
Segmentation: Divide your subscriber list into specific groups based on their interests, demographics, and behavior, enabling you to deliver targeted content that resonates with each group
Marketing automation: Set up triggers and actions to target your subscribers with the right content at the right time
Limitations
Limited templates: Moosend’s email and form templates library is quite small, requiring more customization effort or building emails from scratch
Segmentation limitations: While Moosend offers automation triggers, its segmentation options are fairly basic
Pricing
Moosend offers a 30-day free trial and three paid plans. The Pro plan starts at $9/month and includes features like a landing page builder, unlimited emails, online forms, and more, while the Moosend+ and Enterprise plan comes with a custom quote. Email credits are also available for those who have a smaller mailing list or don’t send as many emails.
On the hunt for an email marketing platform that offers advanced analytics? You might want to give Klaviyo a try. This platform is designed with data science and machine learning capabilities, making it an excellent ActiveCampaign alternative for data-driven marketers.
If you’re a retailer or have a large audience to target, Klaviyo’s advanced analytics can be incredibly useful. You’ll be able to gather valuable insights on your campaigns, understand your customers better, and make data-driven decisions to improve your email marketing strategy.
Features
One-click Shopify integration: Klaviyo makes it very easy to connect your Shopify store with its platform
Robust segmentation: Create highly targeted lists based on all the data that Klaviyo lets you collect, such as your customers’ behavior, demographics, and order history
Customer profiles: Create profiles to better understand your customers and tailor your email campaigns to their specific needs and interests
Integration with social media and in-app: Create targeted ads and retargeting campaigns based on your email lists, or send targeted messages to your customers directly
SMS marketing: Send SMS messages to your subscribers and reach them on their mobile devices to increase your engagement and conversions
Limitations
Learning curve: Klaviyo offers many powerful features, but mastering and implementing them can be challenging for beginners
Customer service: Some users report difficulty getting timely help from Klaviyo’s customer support
Pricing
Klaviyo offers a free plan for up to 500 subscribers with access to all features (except chat support). Its paid plans start at $20/month and include email and chat support.
While ActiveCampaign is a powerful tool, it may not fully meet every business’s unique needs.
Some businesses seek alternatives to find features that are better suited to their specific requirements. For example, they may need a more intuitive interface, additional customization options, or a different pricing model.
Among the many ActiveCampaign alternatives, Omnisend stands out as an exceptional choice. It provides a user-friendly interface, powerful automation features, and robust analytics.
It has the ability to seamlessly integrate with other platforms. This is what makes it ideal for optimizing your email marketing strategies.
Get started with Omnisend today and boost the success of your next email marketing campaign
Whether you’ve found a new platform or are still exploring your options, there’s always room to elevate your email marketing efforts. Our tips can help you boost your revenue. Watch this video for more insights on email and SMS marketing:
FAQ
1. What are free alternatives to ActiveCampaign for email marketing?
Many alternatives to ActiveCampaign offer free plans. Notable mentions include Omnisend, MailerLite, Mailchimp, and EngageBay.
2. What are similar competitors to ActiveCampaign?
ActiveCampaign has multiple competitors that offer similar features, including marketing automation, CRM, and email marketing tools.
Some of the top ActiveCampaign competitors are:
Omnisend
HubSpot Email Marketing
Constant Contact
EngageBay
AWeber
Mailchimp
Brevo
GetResponse
MailerLite
Moosend
Klaviyo
3. Which email marketing platform offers the best value for money compared to ActiveCampaign?
Determining the best email marketing tool for your money will depend on your needs and budget. However, Omnisend is one tool that’s highlighted often due to its robust features and competitive pricing.
The platform offers powerful automation, comprehensive analytics, a free plan, and seamless integration with ecommerce platforms. All in all, it’s a strong competitor against ActiveCampaign.
4. Is there a free version of ActiveCampaign?
No, ActiveCampaign doesn’t offer a free version. However, it does provide a 14-day free trial. This allows users to explore the platform and its features before committing to a paid plan.
This article was researched and written by our experts following a precise process.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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