Best WordPress popup plugins (2025): Detailed comparison

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Choosing a WordPress popup plugin shouldn’t look like reading product reviews on three hours of sleep — confusing, repetitive, and somehow none the wiser. But sometimes it just does.

Most options promise the world: higher conversions, better UX, unlimited targeting rules. But finding one that actually delivers is the hard part.

The good news is that modern popup builders have come a long way. Think advanced targeting, mobile-first design, and native integrations with your favorite tools, like Omnisend.

The best WordPress popup plugin combines performance optimization with a user-friendly design that engages visitors rather than annoys them.

We’ve tested dozens of WordPress popup plugins with real ecommerce businesses to identify the top performers for 2025. In this article, we’ll review seven top solutions from free tools to premium popup builders.

How to choose a WordPress popup plugin

In order to choose the best popup builder you should understand which features actually drive results for your business. WordPress popup plugins vary in capabilities, and some features are crucial for ecommerce success. 

Key features and characteristics to look for in a WordPress popup plugin include:

• Ease of use: Look for plugins with intuitive drag-and-drop builders that don’t require coding knowledge. This allows you to quickly design and implement popups, saving time and effort.
• Targeting: Consider WordPress popup plugin options that target users based on location and website behavior. Advanced features like exit intent detection, scroll-based triggers, and timed delays let you control exactly when your messages appear, maximizing conversions.
• Design: The plugin should offer flexible design options to match your brand theme. Having complete control over colors, fonts, sizing, and layout ensures a consistent, on-brand experience across your site.
• Integrations: Look for a WordPress popup plugin that seamlessly integrates with marketing platforms, CRM systems, and ecommerce tools. Integration with email and SMS marketing platforms like Omnisend enables multi-channel campaigns that nurture leads across various touchpoints. Plus, direct connections eliminate manual data transfers and reduce the risk of losing valuable subscriber information.
• Analytics: Conversion tracking and A/B testing capabilities help you measure popup performance and optimize for better results. Built-in analytics show which designs, timing, and offers generate the most signups or sales.
• Mobile-friendly: Your WordPress popup plugin must deliver smooth experiences on mobile devices without slowing page load times. Responsive design ensures popups display correctly on tablets and smartphones.

The best WordPress popup plugins — detailed list

We tested and reviewed the seven best popup plugins for WordPress, ranging from free to premium options for every business need. Our selection is based on each tool’s user-friendly interface, extensive customization options, pricing, and more.

1. OptinMonster — Advanced targeting and lead generation
2. Omnisend — Ecommerce-focused with multi-channel marketing
3. Thrive Leads — Conversion-focused with A/B testing
4. Popup Maker — Versatile and highly customizable
5. Elementor Pro — Integrated popup builder for Elementor users
6. Bloom — Elegant Themes’ solution with beautiful templates
7. Convert Pro — Fast-loading with advanced triggers

1. OptinMonster — Advanced targeting and lead generation

OptinMonster is a comprehensive WordPress popup plugin designed for expert-level conversion optimization. Its signature MonsterEffects feature adds animations, sound effects, and visual elements that create immersive popup experiences without slowing page speeds.

The platform’s advanced display rules system lets you trigger popups based on specific user behaviors like scroll depth, time on page, or referrer source.

The popup maker plugin integrates seamlessly with several email marketing services and CRM platforms. This makes it ideal for businesses with complex marketing stacks.

The campaign analytics provide insights into visitors’ interactions with your popups and other performance metrics. Here’s a demo of what this dashboard looks like:

Key features

• Drag-and-drop builder with high-converting templates designed by conversion experts
• Advanced display rules, including exit intent, scroll depth, and time-based triggers
• Page-level targeting shows different popups based on content categories
• Extensive integrations with popular tools like Salesforce and Marketo
• A/B testing and detailed analytics for campaign optimization
• Geographic and device-based targeting options

Pros

• Powerful targeting capabilities that increase conversion rates significantly
• Professional templates optimized for different industries and use cases
• Excellent customer support with dedicated account managers
• Advanced features like page-level targeting and referrer detection

Cons

• Steeper learning curve compared to simpler popup builders
• Higher price point may not suit small businesses with limited budgets
• Some advanced features require technical knowledge to implement effectively

Pricing

• Basic: $7/month for essential features (billed annually)
• Plus: $19/month with advanced targeting (billed annually)
• Pro: $29/month including priority support (billed annually)
• Growth: $49/month for agencies and enterprises (billed annually)

Best for 

Marketing agencies and established businesses with substantial traffic volumes.

2. Omnisend — Ecommerce-focused with multi-channel marketing

Omnisend combines popup creation with powerful email and SMS marketing automation specifically designed for ecommerce success.

It offers deep integration between signup forms and automations, allowing you to capture and act on shopper behavior effectively. 

Omnisend’s popup templates include specialized designs for seasonal promotions, cart recovery, and welcome series campaigns. Here are some sample templates:

The drag-and-drop editor includes ecommerce-specific elements, such as discount code blocks or countdown timers.

It also has real-time segmentation features that automatically organize popup subscribers based on engagement levels and purchase patterns. Its revenue attribution tracking also shows exactly how much income each popup campaign generates for your store.

Key features

• Revenue attribution tracking for exact ROI from popup-generated subscribers
• Advanced targeting based on customer behavior, purchase history, and cart contents
• Exit-intent technology and scroll-depth triggers for optimal timing
• Direct integration with email and SMS workflows for automated follow-up sequences
• Pre-built templates for cart abandonment, welcome series, and seasonal promotions
• Real-time analytics and A/B testing capabilities

Pros

•  Expert-approved, newbie-tested interface
• Seamless multi-channel integration enables sophisticated marketing automation
• Excellent customer support is available 24/7, regardless of plan level
• Strong ROI with customers averaging $68 return for every $1 spent

Cons

• Primarily designed for ecommerce, which may not be suitable for service-based businesses
• Advanced automation features may require some time to master

Pricing

• Free plan: Core popup and email features included
• Standard: $16/month or $11.20 (30% off) when you pay for three months upfront
• Pro: $59/month or $41.30 (30% off) when you pay for three months upfront
• Custom pricing for high-volume businesses

Best for 

Ecommerce businesses of any size using Shopify, WooCommerce, or BigCommerce.

3. Thrive Leads — Conversion-focused with A/B testing

Thrive Leads focuses exclusively on systematic conversion optimization. It offers comprehensive A/B testing capabilities built directly into the WordPress popup plugin interface.

The platform’s SmartLinks technology enables you to test multiple popup variations simultaneously while automatically serving the highest-converting version to new visitors. For example, this workflow shows how SmartLink can be used to target specific leads:

The WordPress popup plugin includes specialized templates for different content types. This enables you to match popup designs to specific blog categories or post types.

Importantly, its ThriveBoxes deliver immersive popup experiences by dimming the background, directing visitors’ full attention to your message.

The WordPress popup plugin’s reporting dashboard breaks down conversion data by device type, traffic source, and time periods to identify optimization opportunities.

Key features

• Time-sensitive display controls for creating urgency without overwhelming visitors
• Multiple popup types, including lightboxes, slide-ins, and sticky ribbons
• Advanced targeting based on categories, tags, and custom post types
• Lead delivery to multiple email services simultaneously
• Conversion reporting with detailed performance metrics
• Mobile-specific design options for optimal smartphone experiences

Pros

• Strong focus on conversion optimization through systematic testing
• Comprehensive reporting helps identify top-performing campaigns
• Flexible targeting options work well for content-heavy websites
• Built-in advanced targeting tools

Cons

• Limited integration options compared to full marketing platforms
• Interface can feel outdated compared to newer popup builders
• Requires a separate email marketing service for automation

Pricing

• Thrive Suite Quarterly: $149/quarter
• Thrive Suite Yearly: $599/year (ongoing 60% discount puts price at $239/year)

Best for 

Content marketers and bloggers who want to systematically improve lead generation.

4. Popup Maker — Versatile and highly customizable

Popup Maker is one of the most flexible and best free WordPress popup plugins, offering unlimited popup creation without subscription restrictions. Its advanced cookie management system prevents popup fatigue by tracking visitor interactions across multiple sessions and sites.

This WordPress popup plugin’s conditional logic engine displays different popups based on user roles, membership status, or custom field values.

Popup Maker also integrates with WordPress form plugins like Gravity Forms and Contact Form 7, enabling advanced lead capture workflows. The platform includes import/export functionality for easy popup migration between websites.

Key features

• Unlimited popup creation with extensive customization options
• Advanced trigger system based on user actions, timing, and page visits
• Integration with popular form plugins like WPForms 
• Cookie-based frequency controls to prevent popup fatigue
• Developer-friendly hooks and filters for custom functionality
• Responsive design options for all device types

Pros

• Completely free core version with powerful features included
• Highly flexible framework accommodates virtually any popup requirement
• Active community support and extensive documentation
• Works seamlessly with existing WordPress themes and plugins

Cons

• Requires more technical knowledge than plug-and-play solutions
• Limited pre-built templates compared to commercial alternatives
• Advanced features require premium extensions

Pricing

• Core plugin: Free with essential features
• Start: $99/year (ongoing 50% discount puts price at $49.50 for the first year)
• Grow: $199/year (ongoing 50% discount puts price at $99.50 for the first year)
• Optimize: $299/year (ongoing 50% discount puts price at $149.50 for the first year)

Best for 

Developers and agencies that require maximum customization control for their clients.

5. Elementor Pro — Integrated popup builder for Elementor users

Elementor Pro extends the popular page builder with native popup functionality that maintains complete design consistency across your WordPress site.

This WordPress popup plugin’s integration provides access to 100+ widgets, allowing you to create complex interactive popups with forms, galleries, and dynamic content.

Its global styling system ensures popup designs automatically inherit your website’s color schemes, fonts, and spacing settings. The platform’s theme builder integration allows you to create popup templates that work across multiple pages and post types.

Elementor’s motion effects library adds sophisticated animations without requiring coding knowledge.

This WordPress popup plugin includes condition-based triggers that respond to scroll percentage, exit intent, and custom CSS selectors. Not only that, A/B testing compares different popup variations to identify top-performing designs and content combinations.

Key features

• Native integration with Elementor’s drag-and-drop interface
• Multi-site management for popup template sharing across WordPress networks
• Sophisticated trigger options, including scroll percentage and exit intent
• Advanced form styling capabilities
• Global widget system for consistent design across all popups
• Animation and motion effects library

Pros

• Seamless integration with the existing Elementor workflow
• Extensive design flexibility using a familiar interface
• Consistent styling options match your website design perfectly
• Strong community support and regular updates

Cons

• Requires Elementor Pro subscription, increasing overall costs
• Learning curve for users new to the Elementor ecosystem
• Overkill for simple popup requirements

Pricing

• Essential: $4.99/month (billed annually)
• Advanced Solo: $6.99/month (billed annually)
• Advanced: $8.25/month (billed annually)
• Expert: $16.99/month (billed annually)

Best for 

Websites already using Elementor for design and layout that want popup functionality that integrates seamlessly.

6. Bloom — Elegant Themes’ solution with beautiful templates

Bloom specializes in creating visually stunning popup designs that balance aesthetic appeal with proven conversion psychology principles.

This WordPress popup plugin includes six distinct popup formats ranging from subtle fly-ins to full-screen overlays. Each template undergoes extensive conversion testing to ensure visual beauty translates into measurable signup improvements.

Bloom’s design customization system maintains template integrity while allowing brand personalization through color schemes, fonts, and imagery. The platform integrates natively with 19 popular email marketing services, automatically syncing subscriber data and custom fields.

Its performance analytics dashboard tracks conversion rates, subscriber growth, and engagement metrics over time. The popup builder includes mobile-specific optimization tools that ensure flawless functionality across all device types without compromising design quality.

Key features

• Social sharing buttons within popup designs
• Beautiful pre-designed templates with professional styling
• Advanced targeting and trigger options
• Integration with major email marketing services
• Detailed conversion statistics and performance tracking
• Mobile-optimized designs for all device types

Pros

• Stunning template designs
• Easy setup process with minimal configuration required
• Strong conversion performance from tested templates
• Excellent integration with Divi and other Elegant Themes products

Cons

• Limited customization compared to more flexible alternatives
• Requires Elegant Themes membership for access
• Fewer advanced features than specialized popup builders

Pricing

• Divi: $7.42/month (billed annually at $89/year), comes with an option of a one-time payment of $249
• Divi Pro: $23.08/month (billed annually at $277/year), $888/year without existing 69% discount

Best for 

Design-conscious businesses and Divi users who prioritize visual appeal and want professional-looking popups.

7. Convert Pro — Fast-loading with advanced triggers

Convert Pro engineers every feature for maximum performance, ensuring this WordPress popup plugin loads instantly even on slower connections. Its smart exit intent technology distinguishes between accidental cursor movements and genuine exit behavior to reduce false triggers.

The platform’s behavioral analytics engine tracks detailed visitor interactions to automatically optimize trigger timing.

Convert Pro’s statistical significance calculator ensures A/B test results are mathematically valid before declaring winners. The popup builder includes advanced trigger combinations that respond to multiple user actions simultaneously.

Its performance monitoring system alerts you to loading speed issues before they impact conversions. The platform’s multi-step popup functionality guides visitors through complex signup processes while maintaining high completion rates.

Key features

• Lightning-fast loading speeds with optimized code
• Advanced trigger system including smart exit intent
• Geolocation targeting for location-based offers
• Conversion analytics with detailed performance insights
• Multiple popup styles, including full-screen takeovers
• Integration with popular email marketing platforms

Pros

• Excellent loading speeds don’t impact site performance
• Advanced trigger options provide precise targeting control
• Strong analytics help optimize conversion rates
• Regular updates and responsive customer support

Cons

• Higher learning curve for beginners
• Limited template selection compared to other options
• Requires a separate purchase from Brainstorm Force

Pricing

• Annual: $99/year
• Lifetime: $399

Best for 

Performance-conscious businesses with high-traffic websites.

Best WordPress popup plugins compared

Understanding how these WordPress popup plugins stack up against each other helps you make the right choice. Each plugin excels in different areas, from advanced targeting to design flexibility.

Omnisend stands out from competitors like OptinMonster and Thrive Leads because it combines popup creation with email and SMS automation in a single platform.

While other plugins require separate email marketing services, Omnisend provides complete ecommerce marketing automation that extends far beyond basic popup functionality.

WordPress popup types and use cases

Each popup type serves distinct purposes and works better in certain situations than others.

Lightbox/modal popups

Lightbox popups appear in the center of the screen with a darkened background overlay. These are ideal for important announcements, newsletter signups, and special offers that require immediate attention.

Use them for cart abandonment recovery or exclusive discount codes when triggered by exit intent. Here’s an example:

Floating bars

Floating bars appear at the top or bottom of the screen without interrupting the main content. These subtle WordPress popup plugin options work well for ongoing promotions, cookie notices, or newsletter subscriptions.

They’re particularly effective on mobile devices where screen space is limited. Here’s a great example from Omnisend:

Slide-ins

Slide-in popups appear from the corner of the screen, typically the bottom right. This popup for WordPress format strikes a balance between visibility and user experience, being noticeable without disruption.

Use slide-ins for content upgrades or related product recommendations triggered by scroll depth. This popup from Promolayer is a great example:

Gamified popups (spin-to-win)

Interactive popups like spin-to-win wheels engage visitors through gameplay while collecting email addresses. These WordPress popup plugin formats significantly increase engagement rates compared to static alternatives.

Deploy them for seasonal promotions or customer acquisition campaigns. Here’s an example from Oddballs:

Full-screen welcome mats

Full-screen popups cover the entire viewport and demand complete attention. While potentially intrusive, they generate extremely high conversion rates when used strategically.

Reserve them for major announcements, course launches, or exclusive membership offers. Just like this one from Sassy Scents:

Exit intent popups

Exit intent technology detects when visitors are about to leave and displays targeted messages. This WordPress popup builder feature helps re-engage inactive users with timely, last-chance offers.

They’re essential for ecommerce sites looking to reduce bounce rates and recover lost sales. TOMS shows us how this is done here:

How to create a popup on WordPress (step-by-step)

Creating a WordPress popup plugin doesn’t require coding knowledge when you use the right tools. This guide shows you how to add a popup on WordPress using Omnisend as an example.

Step 1: Install your WordPress popup plugin

Go to your WordPress dashboard, click Plugins, and then Add New. Search for your chosen WordPress popup plugin, like Omnisend. Click Install Now and Activate.

Step 2: Access the popup builder

Find your plugin in the WordPress dashboard menu and click to access the popup creation interface.

Step 3: Choose a template

Select a pre-designed template for email signups, promotions, or cart recovery. The best WordPress popup plugin options include various campaign-specific templates.

Step 4: Customize design

Use the drag-and-drop editor to modify colors, fonts, and messaging. Ensure your popup for WordPress matches your brand guidelines.

Step 5: Configure triggers

Set up your popup to appear when specific triggers are met, such as exit intent, scroll depth, or time on page. Advanced WordPress popup maker tools allow targeting based on user behavior.

Step 6: Connect integrations

Link your popup to email marketing services or CRM systems for automatic data collection.

Step 7: Test and publish

Preview your popup on different devices, then activate it. Monitor performance through built-in analytics to optimize conversion rates.

Conclusion: Finding the best WordPress popup plugin

Choosing the right WordPress popup plugin directly impacts your website’s conversion rates and user experience. Omnisend’s plugin leads for ecommerce businesses seeking multi-channel marketing integration beyond basic popup functionality.

But each plugin serves specific niches perfectly:

• OptinMonster excels in advanced targeting and lead generation campaigns.
• Thrive Leads offers systematic A/B testing for content marketers focused on optimization.
• Popup Maker provides unmatched flexibility for developers needing custom solutions.
• Elementor Pro delivers seamless integration for existing Elementor users.
• Bloom creates beautiful templates for design-conscious brands.
• Convert Pro prioritizes performance for high-traffic websites.

The best popup for WordPress depends on your specific business goals, technical requirements, and growth stage. Start with your primary marketing objective then match features to your needs.

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