10 best Brevo alternatives for ecommerce (2026)

Brevo suits small to mid-sized businesses wanting to manage a large list for cheap. There are better alternatives for ecommerce flows, landing pages, contact scoring, and AI features, since Brevo sticks them behind tiers. In other words, other tools do more.

Start with your use case when considering Brevo competitors, such as automations, campaigns, or CRM features with built-in marketing. Different alternatives have unique strengths, such as Omnisend for its omnichannel capabilities.

This article is a complete list of the best Brevo alternatives. We’ll cover their G2 ratings, pricing, features, pros and cons, and perfect use cases to help you find the right app.

Brevo alternatives compared

The table below lists our top alternatives to Brevo. Click the links to jump to their entries:

Why are people looking for Brevo alternatives

Brevo is not an ecommerce-first email tool, so it isn’t the most effective at generating revenue, retaining customers, and growing your audience. 

Instead, it’s primarily for small-mid businesses sending email campaigns and running basic automations. Another use case is if you have a massive list of over 100,000 contacts, because you can store them in Brevo for free and pay only for email volume.

Pain points that will make you consider Brevo alternatives include:

• Pricing climbs fast if you send frequently
• Ecommerce flows are limited
• Landing pages and popups require the $499/month Professional plan
• Template variety is thin at just 48, compared to competitors
• Frequent senders to smaller lists get better value elsewhere

Out of these, it’s the depth of tools that frustrates most and leads people to Brevo competitors:

• “Some of the more advanced automation and segmentation capabilities can feel a bit basic compared to higher-end tools,” says Rupain G on G2. “If you’re trying to build highly complex multistep flows or deeply dynamic segments, it can sometimes feel restrictive.”
• “At times, I find that the reporting interface would benefit from a bit more granularity, allowing for a deeper exploration of specific conversion metrics.” – Paco S, G2.

10 best Brevo alternatives to choose from

Our list of Brevo alternatives includes top picks regardless of your ecommerce store’s size, growth trajectory, or sending requirements. We’ve covered each in detail:

1. Omnisend — Best for ecommerce and multichannel marketing

G2 rating: 4.6/5 (based on 1,160+ reviews)

Pricing: Starts from $16/month for 500 contacts and 6,000 emails/month. Free Forever plan available, suitable for 250 contacts and 500 sends.

Omnisend is built for ecommerce and helps you grow your list, automate email and SMS in multichannel flows, and maximize revenue with appropriately targeted messages.

Standalone campaigns and pre-built templates help get your newsletters and offers out fast, and its pre-built flows and segments ensure that you appear at high-intent moments, such as when items are back in stock and after cart abandonment.

Native integrations for Shopify, WooCommerce, Wix, and other ecommerce integrations guarantee a quick start. The template, segment, and flow builders are intuitive, and if you need help setting things up, there’s 24/7 support across email and live chat.

Another improvement over Brevo is the standard features on offer. Whereas Omnisend includes popups, back-in-stock alerts, and AI segmentation across all plans, Brevo restricts them to its $499.08 Professional plan.

Key features

• Multichannel flows containing email + SMS + web push notifications reach your customers at high-intent moments on their preferred channels
• Standalone campaigns for email + SMS + web push, run seasonal sends for BFCM, Thanksgiving, Valentine’s Day, and other events
• AI segment builder, plus 32 pre-built segments, to group your audience for appropriate targeting
• AI Brand Assets auto-applies your branding to email templates, saving you significant design time
• Customer breakdown with lifecycle stage maps provide valuable insights into retention
• Embedded, flyout, and popup forms, including gamified versions, with marketing consent opt-in to maximize your subscriber growth
• Tracks sales and channel performance with intuitive, configurable reports, plus provides a sender health and deliverability overview

Pros

• Intuitive and quick to master
• AI and pre-built elements ensure optimal configurations the first time around
• Helps you make sense of metrics with visual reports
• 250+ high-quality email templates, all editable, all supporting dynamic content
• Covers your customer journey from pre- to post-signup and first purchase to long-term retention, with triggers for every ecommerce event

Cons

• No discounts for annual plans
• Limited CRM features

Brevo vs. Omnisend

Omnisend sits in the top spot for alternatives to Brevo for its automation depth, multichannel flows, email segmentation, and standard feature scope. Brevo is a more basic email automation tool with more CRM features for pipelines, deals, contacts, and companies.

2. ActiveCampaign — Best for complex customer journeys

G2 rating: 4.5/5 (based on 14,500+ reviews)

Pricing: Starts from $15/month for 1,000 email contacts and a 10x contact send limit. No free plan, but it does offer a 14-day free trial.

ActiveCampaign is an AI-first email marketing tool that lets you plan, build, test, and refine complex sequences. It’s primarily for ecommerce, but also suited to services with a built-in CRM and an optional sales-engagement CRM add-on.

It has significantly more flow triggers than Brevo, covering contact field changes, score changes, conversion events, recurring payments, and more.

Organizing and managing contacts is smooth, and you can realistically create new campaigns weekly without investing more than an hour. It’s complicated at first, though its documentation and basic or priority email/live chat support (plan dependent) help.

Key features

• 950+ pre-built automation recipes covering ecommerce, lead nurturing, and post-purchase scenarios
• AND/OR segmentation logic with custom fields, event data, and predictive sending
• 250+ email templates with conditional content and AI content generation
• Attribution and conversion tracking on Pro and Enterprise plans
• 1,000+ native integrations, including Shopify, WooCommerce, Salesforce, and Stripe
• AI-powered automation builder, campaign builder, and brand kit across all plans

Pros

• Quick to get a basic flow live, even with complex logic
• Breadth of recipes and triggers allows complete targeting control
• A/B testing lets you compare elements across multiple emails
• In-depth AI features span automations, campaign builders, segments, and spam checks
• WhatsApp is available as an additional channel with broadcast messaging

Cons

• SMS is a paid add-on only available to Plus customers and above
• The cheapest plan only allows five actions per automation
• Generative AI is restricted to Plus plans and above

Brevo vs. ActiveCampaign

ActiveCampaign is better suited to large ecommerce stores and businesses with complex customer journeys and sales cycles than Brevo. Its features provide granular control for flows, segments, and targeting, at the expense of a learning curve.

3. MailerLite — Best for newsletters and frequent email senders

G2 rating: 4.6/5 (based on 1,090+ reviews)

Pricing: Starts from $10/month for 500 subscribers with unlimited sends. Free plan available for up to 500 subscribers and 12,000 emails/month.

MailerLite is a newsletter and campaign tool that suits you if you email a smaller audience frequently and don’t need many automations.

It has more email templates than Brevo (108 vs. 48), a more feature-rich drag-and-drop editor, and better landing pages and forms across all plans. Popups, including a spin-the-wheel gamified version, are available without upgrading.

The fact that you can send 12,000 emails for free, and unlimited numbers for $10/month, makes MailerLite a top Brevo alternative if you’re sending lots of emails. You’ll break free from Brevo’s send-based pricing and could save a significant amount.

Key features

• 108 email templates with a feature-rich drag-and-drop editor, including ecommerce, gallery, and blog content blocks
• Unlimited sends on all paid plans with subscriber-based pricing
• Unlimited landing pages and popups on paid plans, including gamified spin-the-wheel popups
• Abandoned cart, purchase follow-up, and welcome automation flows
• Inactive subscriber cleanup tool keeps your list healthy automatically
• 24/7 live chat support on the Advanced plan, 24/7 priority email on the Growing Business plan

Pros

• Clean, low learning curve interface
• Quick to launch campaigns and build automations
• Subscriber-based pricing suits bulk sends
• Supports paid newsletters
• Landing pages have built-in digital sales tools and payments

Cons

• Multiple automation triggers are restricted to the Advanced plan only
• No SMS without a separate MailerSend product
• Shopify integration rated 2.6/5 from 30 reviews, with reported issues around tag syncing and automation triggers

Brevo vs. MailerLite

MailerLite is better than Brevo for campaigns and newsletters. You can send more emails for less and turn them into a revenue stream with paid newsletters. Brevo is better than MailerLite for automating your customer experience and sending basic campaigns.

4. HubSpot — Best for email marketing + CRM unification 

G2 rating: 4.4/5 (based on 14,500+ reviews)

Pricing: Starter from $15/month per seat. Free plan available.

HubSpot is an email marketing tool with a complete business platform behind it. Where Brevo’s CRM is basic and confines your data, HubSpot connects email to contact management, ads, social, landing pages, and sales pipelines in one place. 

It suits you if you’re a growing ecommerce brand that wants marketing and customer data unified, not pieced together. Also, every email you send is informed by live CRM data, so targeting includes data points from marketing, sales, and services.

Key features

• AI-powered email automation delivers personalized content at scale using live CRM data
• Multi-touch revenue attribution connects campaigns directly to the sales pipeline and revenue
• Lookalike lists identify high-potential prospects within your existing contact database
• Forms, landing pages, and live chat feed directly into unified contact records
• Social media management and Google, Facebook, and LinkedIn ad integration in one platform
• The Pathfinder tool analyzes customer journey data to identify where visitors are ready to convert
• 1,500+ integrations, including Salesforce, LinkedIn, Amplitude, and Microsoft Teams

Pros

• Among the best-documented platforms with loads of tutorials
• Email, CRM, ads, social, and sales pipeline managed from one platform
• Free plan includes email campaigns, forms, and live chat without a credit card
• Scales across marketing and sales teams without switching tools
• Revenue attribution shows which campaigns generate sales

Cons

• Professional plan requires a mandatory $2,930 onboarding fee on top of $890/month
• A/B testing is only available on Enterprise
• Significant learning curve across the full platform
• Expensive relative to every other tool on our list of Brevo alternatives

Brevo vs. HubSpot

HubSpot gives you more than Brevo across CRM, attribution, and cross-channel marketing, but at a significantly higher cost. Brevo is the better fit if you’re a small store needing email and basic CRM without the overhead.

5. Mailchimp — Best for ecommerce beginners

G2 rating: 4.4/5 (based on 5,300+ reviews)

Pricing: From $13/month for the Essentials plan with 500 contacts and a 10x send limit. Free plan available for 250 contacts.

Mailchimp is the go-to starting point if you’re completely new to email marketing. Compared to Brevo, it trades contact storage for a guided experience, offering more pre-built flows and personalized onboarding.

The automation flow builder covers the basics well, including conditional splits, percentage splits, and up to three triggers per flow. SMS is only available as an add-on, however, and it feels like a disconnected channel compared to Brevo.

Where Mailchimp beats Brevo is with its predictive segmentation from Standard, which identifies those most likely to buy, letting you target high-intent customers without manually building segments. Brevo reserves its equivalent to the Professional plan at $499/month.

Key features

• AI productivity tools, including Content Optimizer (email benchmarking), Creative Assistant (brand design generation), and Intuit Assist (workflow builder from prompts)
• 300+ app integrations for your tech stack
• 130+ email templates with a drag-and-drop email builder
• Pre-built segments for customer behavior (e.g., recent customers) and subscriber engagement (e.g., those who haven’t opened all of your last five emails)
• Personalized onboarding session included from the Standard plan, helping you learn and configure Mailchimp with an expert
• Audience management includes contact profiles, campaign engagement, purchase behavior, and a dashboard for monitoring
• There’s a Mailchimp mobile app for iOS and Android, letting you check in on metrics and create emails on your smartphone

Pros

• Has one of the smallest learning curves of any email tool
• You can add new websites to one paid account
• Personalized product recommendations are available in all plans
• Decent list-building tools, including forms and landing pages
• Provides a website builder and supports unlimited pages

Cons

• No transactional emails below Standard
• No SMS marketing features in the free plan
• Only two roles are allowed in the cheapest paid plan
• Only three triggers per flow limit customer journey possibilities

Brevo vs. Mailchimp

Mailchimp is among the best alternatives to Brevo if you want a guided setup, predictive segmentation, and personalized onboarding. Brevo wins on contact storage, transactional email, SMS as standard, and CRM features.

6. Drip — Best for behavior-based ecommerce flows

G2 rating: 4.4/5 (based on 470+ reviews)

Pricing: From $39/month for 2,500 contacts, 14-day free trial. No free plan.

Drip is purpose-built for ecommerce, with more advanced customer behavior triggers than Brevo. These include purchases, browsing, clicks, order management system (OMS) data, and even actions taken in some integrations.

The visual workflow builder covers email, onsite campaigns, and Facebook and Instagram retargeting in one sequence. A single workflow can email a browser, retarget them on social if they don’t convert, and remove them the moment they purchase.

Additionally, Drip’s campaign tools beat Brevo’s. Campaigns support split testing for up to four variations, auto-resend to non-openers, and recommended segments that automatically exclude recently discounted buyers to protect list quality.

Key features

• Send unlimited emails, no matter your plan
• 50 workflow allowance per paid plan
• Unlimited sub-accounts, making it suitable for teams
• Behavior-based triggers covering purchases, page views, clicks, and OMS data sync
• Workflow decisions split paths into Yes/No branches based on customer behavior at each step
• The workflow builder combines email, onsite campaigns, and Facebook and Instagram retargeting in one sequence

Pros

• Free migration if your list has over 17,500 contacts
• Relatively low learning curve despite its automation capabilities
• Suitable for building highly reactive, behavior-based flows
• Integrates with most ecommerce platforms, with 200+ integrations in total
• A/B testing covers four email content variations or subject lines simultaneously

Cons

• No free plan
• Only 50+ email templates
• SMS is only available to US customers

Brevo vs. Drip

Drip is better than Brevo for building complex flows and campaigns. Additionally, its social retargeting features appear in flows, such as adding to a Facebook Custom Audience. Brevo is better for contact storage, CRM, and SMS features.

7. GetResponse — Best for email + built-in sales funnels

G2 rating: 4.3/5 (based on 800+ reviews)

Pricing: From $19/month for unlimited monthly email sends and 1,000 contacts. Free Forever plan available with space for 500 contacts.

GetResponse covers email, automation, SMS, web push, and landing pages, with a few unique features that could make it your best alternative to Brevo.

The first is its Conversion Funnel, which connects Facebook and Instagram ads, landing pages, order forms, payment processing, and one-click upsell pages in flows. Brevo doesn’t have a comparable feature.

Monetizing your knowledge is also possible with the Creator plan. It includes webinars, a website builder, a course creator, and premium newsletter subscriptions, letting you market and sell courses and digital products in one go.

Key features

• Unlimited monthly email sends in all paid plans
• AI content generators across all channels
• 150+ email and newsletter templates
• Sales funnels connect multiple marketing channels into flows
• Free custom domain for Marketer plans and above
• Digital knowledge monetization features are included with the Creator plan
• 24/7 support via live chat and email

Pros 

• Setup and onboarding are hassle-free
• All-in-one platform puts campaigns, landing pages, and funnels in one place
• G2 reviewers consistently praise customer support
• Scalable from solopreneurs and creators to large ecommerce teams
• The creator features provide new monetization opportunities and aren’t replicable with Brevo or most other email tools

Cons

• The cheapest paid plan has severe ecommerce restrictions, including only allowing one custom automation workflow and no abandoned cart recovery 
• Only the Enterprise plan includes SMS marketing tools
• No CRM features, so it can’t compete with Brevo for contact management

Brevo vs. GetResponse

GetResponse suits you when the funnel is your business. You can capture leads, convert them, and upsell without extra tools. Brevo makes more sense if you have a sales team managing deals and pipelines alongside email.

8. Sendlane — Best for high-volume DTC brands

G2 rating: 4.7/5 (based on 70+ reviews)

Pricing: From $100/month for 50,000 emails/month and unlimited profiles. No free plan available, but it does offer a 60-day free trial.

Sendlane, now part of Privy, charges by email volume like Brevo. It’s for DTC brands, with more tools and infrastructure for maximizing revenue per contact, including sending from Tier 1 ESPs with proactive deliverability monitoring.

Automations trigger from purchases, product views, cart abandonment, and checkout abandonment, with conditional splits and goals to route contacts down different paths. 

The Beacon tracking pixel feeds on-site behavior into those flows, so you can react to what someone browses, adds to cart, or leaves behind.

In addition to automation depth, support is where this Brevo competitor pulls ahead. Depending on your tier, you get dedicated success managers, personal Slack channels, program reviews, and migration assistance. Brevo doesn’t offer anything comparable at any price point.

Key features

• Multivariable segmentation using 100+ data points, including purchase history, engagement, and browsing activity
• Conditional splits and goals route contacts down different paths based on behavior at each step
• Multivariate testing for subject lines and email content across campaigns
• Built-in review requests and forms feed directly into your automations and segments
• Click tagging lets you tag any link, image, or button in an email, then segment or trigger automations based on what contacts click
• Revenue attribution shows which emails and automations generate purchases, with a five-day click attribution window

Pros

• The drag-and-drop email builder is easy to pick up, even if you haven’t used an automation platform before
• The email builder uses MJML, which helps prevent email clipping in inboxes
• Onboarding includes the team logging into your previous ESP, pulling your lists and campaigns, and setting everything up in Sendlane for you
• The 60-day free trial gives you enough time to test flows and see results
• Volume-based pricing stays the same as your list grows, with no tier jumps based on contact count

Cons

• High entry cost, $100/month for 50,000 sends versus Brevo’s $55/month for 60,000 sends
• SMS is limited to US and Canadian phone numbers only (if you want global SMS, then Omnisend is the best Brevo alternative)
• Dedicated support tiers (Slack channel, program reviews) require an annual contract

Brevo vs. Sendlane

Sendlane is the better fit if you’re a DTC brand sending at volume and want deliverability infrastructure, automation depth, and support that Brevo can’t match. Brevo is cheaper at lower volumes and has a broader CRM.

9. Moosend — Best for unlimited campaigns at low cost

G2 rating: 4.7/5 (based on 720+ reviews)

Pricing: From $9/month for 500 contacts and unlimited email sends. No free plan, although the cheapest paid plan has a 30-day free trial.

Moosend charges by contacts, not sends, so you pay the same regardless of how often you email. It suits you if you have a smaller list but send frequently.

18 pre-built automation recipes cover cart abandonment, welcome sequences, and cross-sells, editable in the easy-to-use drag-and-drop workflow builder. 

A standout feature over Brevo’s flow builder is that if you click on an email in a flow, you can see its metrics, including open rates, clicks, and recipients.

On-site behavior from your connected store feeds into those flows, such as product views, cart activity, and purchases, for targeting based on what people do.

One of Moosend’s most useful features, Audience Discovery, then comes into play. It takes tracking data further, tagging contacts by purchase intent, product interest, and funnel stage, then building segments you can send to directly.

Key features

• Send unlimited email campaigns, no matter your plan
• 110+ email templates, updated regularly with seasonal picks
• Custom code options in the email editor give you complete control over design
• Conditional visibility content lets you create one email and show unique content to multiple segments
• AI-engine product recommendations, these surface items based on what your customers view, order, or what’s profitable
• Reporting includes email heatmaps, spam analysis, and A/B testing
• Email and live chat support across all plans

Pros

• Its 18 pre-built automations cover the most common ecommerce scenarios
• The email editor has a countdown feature for urgency marketing
• Support gets praise on G2 and other review platforms
• The quality of the email templates, forms, and landing pages is excellent
• You can build custom reports and share them with clients or team members

Cons

• Key feature restrictions per tier, including transactional email and Audience Discovery being unavailable in the Pro plan and requiring a paid add-on in Moosend+ plans
• No SMS marketing support whatsoever, so multichannel on one platform is impossible
• Limited integrations, there are only 30+ native integrations, with others requiring Zapier

Brevo vs. Moosend

Moosend is a decent Brevo alternative if you send frequently to a smaller list and want product recommendations, conditional visibility, and email heatmaps without upgrading.

Brevo is a much better multichannel tool, with transactional emails and SMS on every plan, plus WhatsApp and a CRM that Moosend doesn’t offer.

10. Sender — Best email tool for budget stores

G2 rating: 4.7/5 (based on 240+ reviews)

Pricing: From $10/month for 1,000 subscribers and 12,000 emails/month. Free plan available for 2,500 contacts and 15,000 email sends/month.

Sender is the best Brevo alternative if you’re on a small budget and need transactional emails, landing pages, and popups. It provides these for free, whereas Brevo handles the transactional part but makes you pay for the others.

Additionally, Brevo’s free plan caps automations at 2,000 contacts and limits you to 300 emails/day. Sender has no daily send limits or automation limits. You can send to 2,500 people and realistically never pay a cent.

Its paid plans are worth it as you scale. Standard scraps the Sender branding and adds SMS capabilities and unlimited landing pages. 

If you send SMS, then Sender’s Professional plan provides SMS credits equal to the price of your monthly plan (a feature Omnisend also offers in its Pro plan).

Key features

• 100+ email templates with access to HTML, plain text, and drag-and-drop in the editor
• Ecommerce blocks in all plans, such as abandoned cart, billing info, and order summary
• Image library and editing tools provide reusable content for your emails
• Dynamic content is supported in emails across all plans
• 40+ popup and signup templates, including the Spin-to-Win Wheel
• 24/7 email and live chat support across all plans

Pros

• Transactional emails via SMTP and API, with deliverability support and real-time analytics (these can replace your standard ecommerce emails)
• Pre-built ecommerce segments help you group customers and manage your audience with minimal effort
• Deliverability infrastructure monitors IP reputation around the clock and suppresses problem addresses automatically
• Free migration service includes guided transfer of contacts, segments, automations, templates, domain authentication, and integration setup

Cons

• The free plan has higher contact and send limits than the cheapest paid plan at $10/month, so if you max it out, your paid plan upgrade will start from $19/month
• No SMS capabilities in the free plan
• No WhatsApp marketing at any tier (Brevo offers it from Professional)
• Several ecommerce features are only available in Sender’s Professional plan, including the animated countdown timer and review blocks in the email editor, multichannel flows, and ecommerce reports

Brevo vs. Sender

Sender is the Brevo competitor you’re looking for if you want to send email campaigns, automations, and transactional messages at zero cost. Its paid updates are cost-effective, and overall, it only loses out to Brevo on CRM features and WhatsApp support.

Final verdict: Which Brevo alternatives should you choose?

A good place to start is email tools with free plans with access to all features, or free trials that do the same. A low-cost paid plan you can pay monthly for will do, too. You basically need to be able to test and compare everything without committing.

Here are our three top picks:

• Omnisend: The best Brevo alternative for ecommerce, letting you cover your complete customer journey with email + SMS marketing and transactional messages.
• ActiveCampaign: It doesn’t cap email automations and lets you build complex, multi-step customer journeys. 
• MailerLite: Unlimited sends across all paid plans, so it flips Brevo’s cost logic. If you’re a frequent sender, you pay a fixed rate regardless of volume.

Try these three tools first to test two ecommerce-focused ones (Omnisend, ActiveCampaign) and a more general sender (MailerLite).

Brevo alternative FAQs