Brevo vs. HubSpot in 2026: the costs and which to choose

Brevo is best for marketers who want a multichannel tool with basic sales and customer relationship management (CRM) tools. HubSpot is best for marketers who want a full CRM with marketing capabilities built on top of it.

HubSpot is often compared to Brevo because both provide CRM and sales features at different budget points, and both offer free plans that can reduce tool sprawl.

Which is right for you? Our Brevo vs. HubSpot comparison details their costs, add-ons, CRMs, marketing capabilities, and use cases to help you pick the right tool for your business.

Brevo vs. HubSpot: the short answer

Brevo is better than HubSpot for low-cost marketing and a sales CRM. It works out when storing a large list, sending to it infrequently, and managing sales, deals, and a pipeline, priced from $32/month for 500,000 contacts and 20,000 emails.

Reporting depth is where HubSpot pulls ahead. The campaigns tool and attribution reporting start at Professional, from $890/month. The Starter plan suits frequent senders who want a basic CRM and email marketing, without attribution, from $20/month.

Accurate as of September 2026.

What Brevo and HubSpot cost

What Brevo costs

Brevo starts at $9/month for 5,000 emails and 500 contacts in the Starter plan. Paid plans, except for Enterprise, have 10% off with an annual payment.

Free, Starter, Standard, Professional, and Enterprise plans are available. Professional has a leap in starting price, from $499/month, and Enterprise is custom-priced.

Monthly email volume ties you to a contact limit per plan. A $32/month spend in Starter or $69/month in Standard has storage for 500,000 contacts; both store 500 contacts at 5,000 emails, 1,500 contacts at 10,000 emails, and 2,500 contacts at 15,000 emails.

Accurate as of September 2026.

Exceeding 100,000 monthly emails in Starter requires moving to Standard, which has a 500,000 monthly email limit. Going over Standard’s 500,000 email cap makes the Professional plan necessary, which supports 10,000,000 emails and has a flat 2,000,000 contact cap.

Accurate as of September 2026.

Basic CRM features come with the Sales Free package on all plans, with two paid add-ons: Sales Essentials at $31/month and Sales Advanced at $65/month.

What HubSpot costs

HubSpot Marketing Hub is $20/month per seat for 1,000 marketing contacts in the Starter plan. Each additional contact block costs progressively less per 1,000 as your list grows. Non-marketing contacts are free to store in paid plans, up to 15 million total contacts.

The next plan, Professional, starts at $890/month with three core seats and 2,000 marketing contacts included, billed in blocks of 5,000 that also get cheaper with list growth.

Enterprise is HubSpot’s top-tier plan, starting at $3,600/month with five core seats and 10,000 marketing contacts, billed in blocks of 10,000 that follow the same declining-rate structure.

Both the Professional and Enterprise plans have a one-time onboarding fee and require talking to sales. The onboarding fees are $3,000 on Professional and $7,000 on Enterprise.

Accurate as of September 2026.

Marketing Hub Professional includes Smart CRM at the Professional tier. Smart CRM also sells standalone in Professional or Enterprise editions, from $50/month per seat, adding Agent Hub, intent signals, custom reporting, and contact enrichment.

How do their free plans compare?

HubSpot’s free plan gives you more CRM and more content tools; Brevo Free gives you more than four times the email volume and 100 times the contact storage.

There’s a 100,000-contact cap on Brevo’s Free plan, and it lets you send up to 300 emails/day, approximately 9,000/month, with Brevo branding on all emails.

The Free plan has Sales Free with one pipeline and 50 open deals, supports transactional email and SMS marketing (credits sold separately), but also limits automations to 2,000 contacts.

HubSpot’s Free plan stores 1,000 contacts and sends 2,000 emails/month with HubSpot branding. It includes one deal pipeline, 10 dashboards, and up to two users, with automation limited to a single automated action.

What HubSpot and Brevo cost at 20,000 contacts

Storing 20,000 contacts in Brevo costs $32/month for Starter and $69/month for Standard. HubSpot Starter costs $810/month and Professional costs $1,890/month for 20,000 contacts.

The value of Brevo’s volume-based pricing comes into play at this list size. Starter and Standard store 500,000 contacts at 20,000 emails. A large list is cheaper to store with Brevo, depending on your send-to-contact ratio.

Accurate as of September 2026.

HubSpot’s CRM against Brevo’s sales tools

What HubSpot does that Brevo cannot

HubSpot has a custom report builder that lets you create insights across contact, company, and deal data. The Professional plan has 100 custom reports and 10 million events per query; Enterprise allows 500 and 100 million. Starter plans have dashboards built from templates, but no custom report builder.

Brevo has three deal reports (revenue, sales cycle, and team performance), identical on Sales Free, Sales Essentials, and Sales Advanced. Its Analytics builder covers campaigns, contacts, and ecommerce data, but there’s no exploration environment for deals or pipelines.

AI record summaries in HubSpot contact and company profiles provide a recent activity overview with sources. You can ask a question and get answers. Brevo’s Aura AI summarizes individual calls and conversations, not the record as a whole.

Multi-touch attribution assigns revenue credit across seven models, tracking up to 10,000 logged interactions per contact. It’s an Enterprise feature, at $3,600/month. Brevo has two models versus HubSpot’s seven.

Customer journey analytics is another selling point in Enterprise plans. It maps up to 15 stages against 60 months of data or 20 million events. Brevo has no documented equivalent.

HubSpot’s CRM also works better if your business qualifies leads before selling. Lead scoring uses behavior, campaign interactions, and demographics: five scores on Professional, 50 with AI recommendations on Enterprise. Brevo’s automatic scores measure order behavior; lead scoring means building your own in an automation.

What Brevo’s sales tools cover

Contacts, companies, deals, and tasks come with every plan, including Free, as part of the Sales Free package.

You get one pipeline, 50 open deals, and meeting scheduling that syncs to Google and Outlook without spending more on an add-on. Pipelines can have up to 20 stages, and setting win probabilities per stage produces an estimated revenue forecast in the Revenue report.

There are then two paid add-ons: Sales Essentials and Sales Advanced.

Accurate as of September 2026.

Campaign or deal: which record does your business run on?

Brevo fits businesses where the campaign and the list are what your team works in, with deals tracked alongside as an outcome. 

HubSpot fits businesses where the deal is the unit of work, passed between people over weeks, and where someone will ask which campaign produced it.

Our review of Brevo vs. HubSpot

Getting started in Brevo and HubSpot

HubSpot has Breeze Assistant, an AI tool, that provides a guided setup after purchasing a paid plan. I purchased the Starter plan and completed the steps. It asked me to confirm my goal and tools and to connect them.

The AI assistant then built a dashboard and redirected me to the Home screen. It didn’t set up everything, but there’s a Continue button in the sidebar that loads progress for marketing, sales, customer service, content, and revenue.

Creating an account in Brevo didn’t provide any initial guided setup. Instead, it sent me straight into the Home screen, which has a Get started with Brevo section covering two steps: adding contacts and creating a campaign.

Building an email in Brevo and HubSpot

Brevo has 48 ready-to-use email templates and five basic templates. The ready-to-use ones cover ecommerce and subscription businesses, plus bloggers and service providers. I picked the template “Chic Boutique” to edit.

The email editor has a three-item menu with Blocks, Sections, and Saved. The Blocks include title, text, image, video, button, dynamic content, logo, social, HTML, divider, product, navigation, and spacer.

Sections are pre-built elements such as text and images, headers, footers, signatures, and empty columns. They’re best for changing the layout of an email; I liked the variety of image galleries, footers, and signatures.

An AI content generator, powered by Aura AI, is included in all plans. I asked it to rephrase a small piece of text I wrote for a flash sale. It did a good job: the output fixed a few grammar issues, and I had additional options to regenerate, make it shorter, or translate.

Brevo’s landing page templates include 16 pre-built designs spanning products, apps, rewards, guides, lead capture, and more. A limitation to remember is that you can only build one landing page in Standard plans, and none in the Free or Starter plans.

I found the landing page editor more difficult to use than the email editor because it provides left- and right-hand sidebars and requires scrolling through sections in longer categories.

HubSpot has 33 email templates with six ecommerce options: create a new design, re-engagement, welcome, product launch, promotion, and another promotion layout.

I selected the Ecommerce Re-Engagement template to open the email editor. The editor is drag-and-drop, with nine blocks and six sections. Dragging a block into the editor opens the settings for that block for quick editing.

An AI Assistant is available as a button on the right-hand side; I clicked it, and it opened a chat dialog. It wasn’t clear what it could do, so I asked it to write content for a flash sale.

It pulled my brand details and drafted three options in different voices. Copying it into the text block required manually moving it over.

The landing page builder is visually identical in structure to the email builder but has more menu items for design, commerce, forms, buttons, and other elements.

I counted 17 landing page templates, all for B2B rather than ecommerce. Brevo’s landing page templates are more suited to selling products.

The landing page builder also has a Generate with AI feature, which can create a landing page from a prompt. It requires a paid plan higher than Starter.

Automation and the CRM in Brevo and HubSpot

All Brevo plans provide an automation builder with a canvas, with automations capped at 2,000 contacts until Standard. HubSpot’s Starter plan has 10 follow-up actions per form; the free tools allow one. The workflows canvas starts at Professional, $890/month.

That’s a massive limitation for ecommerce; it means HubSpot cannot build a welcome series or abandoned cart email without one of the high-tier plans. Brevo can, and it provides 15 pre-built email automations for ecommerce scenarios.

Building a welcome email automation in Brevo was as simple as selecting the template and completing the three steps it required. The guided setup made configuration quick, and the Actions menu let me drag any available channel into the canvas.

To test Brevo vs. HubSpot for CRM capabilities, I uploaded the same deals list sheet to both using the import option. HubSpot synced all fields correctly.

On completion of the upload, HubSpot loaded the deals dashboard, complete with all five deals showing a total amount and weighted amount.

Brevo’s import was also successful, with all fields mapped correctly. Like HubSpot, it provided dropdowns to change any mapping.

The deals dashboard is visually similar to HubSpot’s, but it doesn’t show a weighted amount, only a total amount.

Brevo vs. HubSpot for online stores

What each one connects to your store

HubSpot and Brevo connect to Shopify, WooCommerce, Magento (Adobe Commerce), BigCommerce, and PrestaShop. Brevo connects to Big Cartel with an app; HubSpot lacks an app for that, but does connect to Wix and Square.

Brevo’s Shopify app, Brevo PushOwl, syncs customers, products, and orders, plus browsing and cart events. There’s a reverse sync for contacts back to Shopify.

Ecommerce flows such as browse abandonment, abandoned carts, welcome, and anniversary can trigger across email, SMS, and web push in paid plans.

Once integrated, Brevo PushOwl provides a Shopify dashboard for account management, or you can manage marketing inside the web-based Brevo app.

The HubSpot Shopify app syncs contacts, products, and companies on Shopify Plus both ways, with orders and abandoned checkouts moving one way into HubSpot. It can’t sync Shopify product variants; Brevo syncs them as their own entities.

Free plans track order status and personalize emails using browsing and checkout data, though custom field mappings need Data Hub Starter.

Accurate as of September 2026.

What each plan gives a store

Brevo includes more marketing features inside its plans than HubSpot. HubSpot’s add-ons are required for multiple features that ecommerce stores need.

Accurate as of September 2026.

Pop-ups and forms

HubSpot is better than Brevo for building your list with pop-ups and forms. It supports banner, pop-up box, and slide-in CTAs, plus embedded CTAs and buttons. It retired its legacy Pop-up Forms tool in 2025; pop-up functionality is now provided in the CTAs tool.

The form builder lets you create a workflow, such as sending an email after form submission, inside the editor. Starter plans allow 10 actions per workflow; free tools allow one. Custom targeting by device type, country, and referral URL is available in Professional and Enterprise.

Brevo’s pop-ups are only available in the Professional plan, although all plans support full-page and embedded forms.

The editor’s a drag-and-drop builder with pre-built blocks. Consent and spam management are covered well with draggable GDPR and captcha elements under data privacy & security.

There’s a six-step flow to completion (setup > design > lists > settings > messages > share), ensuring nothing gets missed. Adding a form to your store requires using an embed code via a supplied iframe or HTML code.

Neither tool has an extensive form template library. HubSpot has eight designs in the Free plan; Brevo provides pre-made form layouts that can be customized, but doesn’t have a library of ready-made form templates.

Choosing between Brevo and HubSpot

If your priority is storing a large list cheaply, Brevo

$32/month buys you storage for 500,000 contacts in the Starter plan with a 20,000-email quota. You can then adjust your plan per month to suit your send volume.

If your sales team works deals together, HubSpot

The $890/month Professional plan puts contact, company, and deal data in custom reports to provide insights into sales processes across the lifecycle.

If you need campaign and automation insights, Brevo

Brevo includes statistics pages for marketing and transactional emails, and ecommerce dashboards for products, revenue, and retention, in all plans. Professional plans, from $499/month, include the Analytics Studio with scores.

If you want highly detailed company and contact profiles, HubSpot

Profiles in HubSpot include deals, tickets, attachments, prospecting agent, and separate screens for activity, revenue, and intelligence. Companies and contacts also have AI record summaries, which you can prompt to analyze activity.

If you sell online, price Brevo and HubSpot at the plan you need

Brevo’s Professional plan at $499/month has most ecommerce features; HubSpot’s $890/month Professional plan is the starting point for workflows and lead scoring. But Brevo’s Standard plan, from $18/month, already has automations. Compare plans closely.

If neither Brevo nor HubSpot covers what you need

Omnisend is an ecommerce-first multichannel marketing tool for native email, SMS, and web push notifications in one flow.

Where Brevo and HubSpot focus on CRM, Omnisend’s contact management capabilities maximize revenue and retention from your marketing efforts.

AI customer lifecycle maps based on recency, frequency, and monetary value (RFM) analysis group your contacts based on purchase behavior. There’s also an AI segment builder and 30+ pre-built segments available in all plans, including Free Forever.

Accurate as of September 2026.

Current plan figures are on our pricing page.