10 top cheap email marketing services for 2025

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Having the right cheap email marketing service can help grow your business while keeping costs predictable and manageable.

The best marketing platforms blend enterprise-level features like custom segments and automations with transparent pricing, giving you all the tools to reach new customers, enhance their experience, nurture them, and increase sales.

Your sending volume, list size, budget, automation needs, and required integrations for SMS, push, ecommerce platforms, and other marketing tools like Facebook Custom Audiences will determine the best-fit email marketing tool.

Join us below to discover 10 cheap email marketing services for every business type, from start-ups and established ecommerce stores to local businesses.

Cheap email marketing tools compared

Email marketing tool	Free plan	Starting price	Key features	Pros	Cons	Best for
Omnisend	Yes	$16/month	Email and SMS marketing, web push notifications, pre-built ecommerce workflows, unlimited segmentation, customizable forms	All standard features across all plans, built-in SMS with bonus credits, 24/7 support, major ecommerce integrations	Complex automation setup learning curve	Ecommerce brands needing diverse email and SMS workflows
Brevo	Yes	$9/month	Email and SMS marketing, AI-powered content creation, marketing automation, dynamic segmentation	Simple interface, no contact limits on paid plans, multi-language support	Basic reporting tools, key features locked behind Business plan	SMEs wanting CRM and email functionality
Mailchimp	Yes	$13/month	AI content creation, pre-built automations, advanced analytics, cross-platform integrations	Extensive template library, user-friendly interface, comprehensive resources	Expensive compared to competitors, limited features in lower tiers	Service-based and local businesses
MailerLite	Yes	$10/month	Website builder, landing pages, email automation, digital product selling	Free website builder, unlimited emails on paid plans, clear pricing	Limited automation triggers, separate expensive plans for SMS	Physical businesses and beginners
Moosend	No	$9/month	Drag-and-drop builder, AI content suggestions, product recommendations, real-time analytics	Unlimited emails on paid plans, five team seats, AI tools	No free plan, transactional emails only in higher tiers	Small businesses wanting simple automations
Selzy	Yes	$5/month	AI email builder & assistant, drag-and-drop editor, detailed analytics	Unlimited emails on paid plans, custom email templates, 24/7 support	Only Telegram chatbots are supported, limited integrations	Small businesses, solopreneurs, and newbies
Zoho Campaigns	Yes	$4/month	Drag-and-drop builder, automation, dynamic personalization, mobile app	Lowest starting price, unlimited emails, Zoho ecosystem integration	Free and Standard plans restrict lots of features	Budget-conscious small businesses
HubSpot	No	$20/month/seat	Email automation, forms, live chat, contact segmentation, marketing dashboards	All-in-one platform, 5,000 email templates, multiple support channels	Per-seat pricing adds up, automations are less capable than other tools	Businesses needing email and live chat
Constant Contact	No	$12/month	Drag-and-drop editor, social media tools, AI content recommendations, campaign tracking	Simple interface, AI writing assistance, extensive integrations	No custom automation in cheapest plan, expensive higher tiers	Social media-focused small businesses
GetResponse	No	$19/month	Visual editor, welcome automation, autoresponders, dark mode preview	Unlimited newsletters, annual discount, dark mode preview	Limited ecommerce features, no mobile push notifications	Digital marketing newbies and start-ups

10 best cheap email marketing services — detailed list

Our comparison of the 10 best cheap email marketing platforms covers providers with free and low-cost entry-level plans. Here’s a five-strong shortlist to get started:

1. Omnisend — Email marketing at scale
2. Brevo — CRM powerhouse with budget pricing
3. Mailchimp — A familiar name for marketers
4. MailerLite — Digital marketing companion
5. Moosend — Automation for small businesses

Check out detailed descriptions for our top 10 picks below:

1. Omnisend — the ecommerce powerhouse

Why it’s a good cheap option

Omnisend offers comprehensive email and SMS marketing at competitive prices. The standard plan starts at just $16/month for 500 contacts and 6,000 emails.

Even on lower-tier plans, you get all core features, including automation, segmentation, popups, forms, and landing pages, plus free SMS credits to test multi-channel marketing without additional investment.

Key features

• Email marketing and SMS capabilities
• Web push notifications for immediate customer engagement
• Pre-built ecommerce workflows for automated campaigns
• Unlimited segmentation for targeted messaging
• Customizable signup forms and popups
• Multi-channel campaign management in a single platform

Pricing

• Free: $0/month — 250 contacts, 500 emails/month
• Standard: $16/month — 500 contacts, 6,000 emails/month
• Pro: $59/month — 2,500 contacts, unlimited emails, monthly SMS credits

Pros

• Includes all marketing features across all plans
• Built-in SMS marketing with bonus credits
• Pre-built ecommerce workflows save setup time
• Real-time customer tracking and behavior-based targeting
• 24/7 customer support with all plans
• Integrates with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce

Cons

• Advanced automation sequences require a learning curve to set up effectively

2. Brevo — email marketing and CRM

Why it’s a good cheap option

Brevo delivers value at entry-level prices, starting at just $9/month for 5,000 emails. You get essential marketing features without paying for extras you might not need, and its pay-as-you-go SMS option lets you test multi-channel marketing affordably.

Key features

• Email and SMS marketing in one platform
• AI-powered content creation and send-time optimization
• Email automation workflows for common scenarios
• Dynamic list segmentation with automatic updates
• Drag-and-drop email editor with mobile-responsive templates

Pricing

• Free: $0/month — 300 emails/day
• Starter: $9/month — 5,000 emails/month
• Business: $18/month — 5,000 emails/month with automation
• Enterprise: Custom pricing with unlimited contacts

Pros

• Simple, intuitive interface ideal for beginners
• Pay-as-you-go option for SMS marketing
• The free plan includes transactional email capabilities
• AI assistance for content creation and optimization
• There are no contact limits on any paid plan
• Multi-language customer support

Cons

• Weak reporting tools compared to more expensive alternatives
• Several valuable features, such as landing pages and A/B testing, are hidden behind the more expensive Business plan

3. Mailchimp — inexpensive email and SMS tools

Why it’s a good cheap option

Mailchimp’s free plan gives you email marketing, landing pages, and popup forms to build your list and create single-step automations. Upgrading to the low-cost Essentials plan unlocks A/B testing and the customer journey builder for nurturing campaigns.

Key features

• AI-powered content creation and campaign optimization
• Pre-built customer journey automations
• Advanced analytics and benchmarking tools
• Cross-platform integrations with major ecommerce platforms
• Mobile app for on-the-go campaign management

Pricing

• Free: $0/month — 500 contacts, 1,000 emails/month
• Essentials: $13/month — 500 contacts, 5,000 emails/month
• Standard: $20/month — 500 contacts, 6,000 emails/month
• Premium: $350/month — 10,000 contacts, 150,000 emails/month

Pros

• Email reports for all plans
• Extensive template library
• User-friendly interface with drag-and-drop editor
• Comprehensive knowledge base and tutorial resources
• Seamless integration with major ecommerce platforms

Cons

• Email and SMS plans are expensive compared to competitors
• The essential plan lacks key audience insights, such as predicted demographics
• For multi-step automations, you need to upgrade to the Standard or Premium plans

4. MailerLite — works well for physical businesses

Why it’s a good cheap option

MailerLite gives you unlimited monthly emails starting at $10/month for 500 subscribers, with all core features included — websites, landing pages, automation, and forms. The free plan supports 1,000 subscribers and 12,000 emails/month with basic automations.

Key features

• Drag-and-drop email campaign editor
• Website and landing page builder
• Email automation workflows
• Digital product-selling tools
• Subscriber segmentation and interest groups
• A/B testing and analytics tools

Pricing

• Free: $0/month — 1,000 subscribers, 12,000 emails/month
• Growing Business: $10/month — 500 subscribers, unlimited emails
• Advanced: $20/month — 500 subscribers, unlimited emails
• Enterprise: Custom pricing for 100K+ subscribers

Pros

• The free plan includes a website builder and landing pages
• All paid plans include unlimited monthly emails
• Digital product selling on paid plans
• There are no restrictions on the email automation builder
• Clear, transparent pricing structure

Cons

• Only the Advanced plan supports multiple automation triggers on one automation workflow
• Transactional email and SMS require separate, more expensive plans, starting from $35/month for the Starter plan with 100 SMS and 50,000 emails

5. Moosend — easy automation workflows

Why it’s a good cheap option

Moosend’s Pro plan starts at $9/month for 500 subscribers and includes unlimited emails, marketing automation, and landing pages. Aside from audience discovery and custom reports, you get core marketing features at the entry price point.

Key features

• Drag-and-drop email campaign builder
• Marketing automation workflow templates
• Landing page and form builders
• AI-powered content suggestions
• Product recommendations engine
• Real-time analytics and heatmaps

Pricing

• Pro: $9/month — 500 contacts, unlimited emails
• Moosend+: Custom pricing with add-ons
• Enterprise: Custom pricing with all features

Pros

• Unlimited emails on all paid plans
• No feature restrictions on core automation tools
• Five team seats with the Pro plan
• AI tools in cheapest plan
• Pre-built automation templates
• Real-time reporting and heatmaps

Cons

• No permanent free plan
• Transactional emails are only available on higher tiers (and you have to contact Moosend for a price)

6. Selzy — beginner-friendly email and automation platform

Why it’s a good cheap option

Selzy has a generous free plan with all the essential features, including the AI builder. And with affordable subscriber-based pricing and unlimited emails, you’ll access the full email marketing and automation platform with advanced features like A/B testing and chatbots.

Key features

• AI email builder and AI email assistant
• Email templates with pre-made blocks and a drag-and-drop editor
• Bulk email sender
• Email and marketing automation
• Detailed email analytics with a pleasant dashboard, clear statistics, and great UX

Pricing

• Free: $0/month — 2,000 contacts, 10,000 emails/month
• Lite: starts at $5/month — 100 contacts, unlimited emails/month
• Standard: starts at $15/month — 100 contacts, unlimited emails/month

Pros

• AI features for image, copy, and full email layout generation
• Hundreds of custom HTML email templates 
• Unlimited emails on paid plans
• 24/7 support via email, live chat, and phone, even on the free plan

Cons

• Somewhat limited integrations, apart from the major services
• For now, only Telegram chatbots are supported

7. Zoho Campaigns — the cheapest platform overall

Why it’s a good cheap option

Zoho Campaigns costs $4/month for 500 contacts and includes unlimited emails, basic segmentation, templates, and workflows. 

For $6/month, you get cart abandonment, purchase follow-ups, and popups. It’s the cheapest tool to start email marketing at the expense of complex workflows.

Key features

• Drag-and-drop email template builder
• SMS marketing capability (as an add-on)
• Workflow automation tools
• Dynamic personalization options
• Contact path tracking
• Mobile app for campaign management

Pricing

• Free: $0/month — 2,000 contacts, 6,000 emails/month
• Standard: $4/month — 500 contacts, unlimited emails
• Professional: $6/month — 500 contacts, unlimited emails

Pros

• Lowest starting price for paid plans
• Unlimited emails on all paid plans
• Built-in ecommerce tools
• Send-time optimization in Professional plan
• Integrates with the Zoho ecosystem

Cons

• The free plan’s capabilities are not sufficient for a comprehensive email marketing strategy
• Automated workflows aren’t as complex as other offerings — and those it has are more suited to small businesses

8. HubSpot (Starter Plan) — email marketing plus live chat

Why it’s a good cheap option

The Starter plan, at $20/month/seat, combines email marketing, forms, and live chat in one platform. It offers actionable tools like simple automation workflows, segmentation, and detailed reporting capabilities suitable for small businesses.

Key features

• Email marketing automation tools
• Form and live chat builders
• Contact segmentation options
• Marketing dashboards and reporting
• Email domain authentication
• Product library management

Pricing

• Starter: $20/month/seat

Pros

• Multiple marketing tools in one place
• 5,000 email templates
• Up to 10 automated actions per workflow
• Support via email and in-app chat
• Access to 10 report dashboards with 10 reports each
• Branding removal on all tools

Cons

• Per-seat pricing adds up with team growth
• Limited to basic automation workflows
• Limited behavioral and transactional targeting

9. Constant Contact — tools for small businesses

Why it’s a good cheap option

Constant Contact’s Lite plan costs $12/month for 10x monthly email sends per contact count. It suits SMEs with no automation requirements. The Standard plan, at $35/month, adds crucial marketing tools like resending to non-openers and engagement segmentation.

Key features

• Drag-and-drop email editor
• Social media posting tools
• Contact management system
• Web signup forms
• AI content recommendations
• Campaign performance tracking

Pricing

• Lite: $12/month — 10x contact count for email sends
• Standard: $35/month — 12x contact count for email sends
• Premium: $80/month — 24x contact count for email sends

Pros

• Simple interface for beginners
• AI writing assistance
• Phone and chat support on all plans
• Integration with 300+ platforms
• Social media management
• Nonprofit discounts available

Cons

• The Lite plan lacks automation features
• Standard plan needed for ecommerce tools
• Only the expensive Premium plan has heat maps and ecommerce automation templates

10. GetResponse — one of the easiest to master

Why it’s a good cheap option

GetResponse’s Starter plan balances cost with essential marketing tools at $19/month. You get unlimited emails, automation, and advanced features like custom DKIM and dark mode preview without paying for enterprise-level features you might not need.

Key features

• Visual drag-and-drop email editor
• Welcome email automation templates
• Autoresponder series
• Click tracking
• RSS-to-email
• Inbox and dark mode preview

Pricing

• Starter: $19/month — unlimited emails
• Marketer: $59/month — advanced automation, sales tools
• Creator: $69/month — course creation, premium newsletters
• Enterprise: Custom pricing with dedicated support

Pros

• Unlimited newsletters on all plans
• Basic automation in the Starter plan
• HTML and template editor
• Dark mode preview standard
• 18% discount on annual billing

Cons

• Some ecommerce automations are only available from the Marketer plan — abandoned cart, visited URL, and after purchase are a few examples
• Ecommerce tracking is only available in the Marketer plan
• No mobile push notifications unless you choose the Enterprise plan

How to choose a cheap email marketing service

When choosing between cheap email marketing platforms, focus on features directly impacting your campaign performance and daily workflow. Here’s a checklist:

Ease of use

A platform’s interface directly impacts campaign creation speed and effectiveness. Time spent learning complex systems is time lost engaging with customers. These characteristics will help you adapt to the platform fast:

• Drag-and-drop editors for quick campaign creation
• Intuitive navigation and clear dashboards
• Easy to learn without extensive training
• Tutorials and video guides for complex features

Features

Successful email marketing relies on tools that effectively automate, personalize, and scale campaigns. Look for platforms offering essential functionality without premium pricing:

• Automated email sequences for customer journeys
• Customizable templates that match your brand
• Detailed analytics to track campaign performance
• Integration options with your existing tools
• List segmentation for targeted messaging

Pricing plans

Cost shouldn’t limit growth potential. The best affordable platforms offer transparent pricing that scales logically with business expansion:

• Clear pricing tiers without hidden fees
• Flexibility to upgrade or downgrade as needed
• Pay-as-you-grow options based on subscriber count
• Feature accessibility across different price points
• Free plans that have no history of reducing email quantity or contact list caps

Deliverability 

Email marketing success hinges on messages reaching inboxes. Even the cheapest platform must maintain strong delivery rates. Look for these characteristics:

• Strong sender reputation scores
• Built-in anti-spam measures
• Regular server maintenance and updates
• Authentication protocols (SPF, DKIM, DMARC)

Support

Technical issues can set back your entire email marketing strategy. The best affordable platforms will include these essential support features:

• Multiple support channels (email, chat, phone)
• Comprehensive knowledge base and tutorials
• Response time guarantees
• Community forums or user groups

Cheap email marketing services — user reviews

Review platforms and forums mostly recommend three cheap email marketing services in 2025 — Omnisend, Mailchimp, and Moosend. 

Here are some user reviews published on G2:

Omnisend

“Omnisend is helping us get our marketing costs down”

Omnisend has a 4.6/5 star rating on software reviews platform G2. The reviewer above notes it’s cheaper than Klaviyo and is reducing their marketing costs.

“You get access to a generous set of features for free”

Another reviewer says Omnisend is the perfect software for small agencies thanks to its generous free plan with no unexpected charges.

Mailchimp 

“Mailchimp has made it easy to build my email list”

The reviewer above appreciates Mailchimp’s ease of use and list-building tools. However, they note it can get expensive if you want to send more than 500 emails. 

“Mailchimp can provide emails at scale”

Another reviewer says Mailchimp is fantastic for CRM integration compared to Constant Contact. They use it alongside HubSpot for customer visibility.

Moosend

“Affordable alternative to Mailchimp”

The reviewer above loves Moosend because it has an excellent user interface and is cheaper than Mailchimp. They say it lacks customization but has timely and helpful customer support.

“Affordable rates even if you’re experimenting”

Another reviewer appreciates Moosend’s generous trial and affordable pricing, although they say using the email editor can be challenging.

How we tested and selected cheap email marketing tools

Our research included a review of pricing structures, analysis of ratings across software review sites, customer feedback in forums (based on recent mentions), feature lists, integrations, and the quality of documentation to help you get started.

Here’s a closer look at our testing approach:

Affordability

We examined pricing by looking at the following:

• Starting costs and scaling models
• Feature availability at each price point
• Hidden fees
• Value for growing businesses

Features

We assessed functionality by reviewing these elements:

• Features in free and entry-level plans
• Automation capabilities
• Segmentation capabilities
• Template options
• Integration with business tools

Usability

We evaluated ease of use by checking the following:

• Interface screenshots and videos
• Customer feedback on learning curves
• Quality of help documentation
• Reported setup experience

The result is a list of the top 10 cheap email marketing tools based on the factors that matter most to your business.

Conclusion

There are plenty of email marketing platforms with free plans if you have a very limited marketing budget. However, Omnisend is the only email marketing software that provides all features for free, priced not by feature set but by the number of contacts you have. 

Omnisend’s free plan is good for 250 contacts. The standard plan starts from $16/month for 500 contacts and $20/month for up to 1,000 contacts. 

When picking an email platform for your business, you should weigh the functionality of free and paid plans and measure them against your contact list size, email sending quantity, and how fast you expect your list to grow.

Scalable platforms that maintain fair pricing include Omnisend, Moosend, Mailchimp, and Brevo. These are all worth exploring.

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