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10 best MailerLite alternatives for 2026

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Key takeaways

MailerLite's recent reduction of its free plan contact limit has led many users to seek alternatives that offer better features and value for money.

Alternatives like Omnisend and Sender provide enhanced automation capabilities, higher contact limits, and more comprehensive customer journey tracking compared to MailerLite.

Users have reported issues with MailerLite's customer support and feature restrictions, prompting a search for more robust email marketing solutions.

The article outlines the top 10 MailerLite alternatives, emphasizing tools that cater to ecommerce needs and offer better pricing structures and features.

Reveal key takeaways

An email tool that isn’t complicated, tracks your basic metrics, and covers most of your customer journey for cheap. That’s what MailerLite has offered since 2010. Those same pluses could be limitations, and why you’re looking for a MailerLite alternative in 2026.

Other tools cover more of your customer journey, track additional data, such as CLV, and let you build complex experiences that generate more revenue and maximize ROI. Some are also cheaper and no less simple.

The more granular you want to get, the more MailerLite falls short. It’s a fantastic tool, but not the best fit if you’re a growing ecommerce store.

This article highlights the 10 best MailerLite alternatives. Since MailerLite serves ecommerce stores and creators, we’ve offered a mix of tools, personally tested with pricing and feature comparisons. The information is accurate as of March 2026.

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Why are people looking for MailerLite alternatives?

Most recently, because the value isn’t always there anymore, ever since MailerLite reduced its free plan contact threshold from 1,000 to 500 last September. That forced customers with between 501 and 1,000 contacts onto paid plans.

The context here is that MailerLite isn’t alone in offering that threshold for free. Most email tools that use contact-based pricing have free plans for 250 or 500 contacts. But in lowering its count, MailerLite has lost its USP to tools with better features.

Another kicker here is that MailerLite’s Growing Business plan, its lowest paid one at $10/month, also only supports 500 contacts. It’ll cost you $15/month to get the 1,000 limit back and $30/month to access all MailerLite’s features in the Advanced plan.

There are other reasons why people are considering MailerLite alternatives:

  • Accounts are rejected or terminated without warning. G2 reviewer Aidas B is a recent victim, saying that “When preparing to send the next batch (~500 emails), our account was terminated for an alleged Terms of Service violation. No prior warning. No opportunity to correct anything.”
  • The cheapest plan has significant feature restrictions. Omissions such as the custom HTML editor, advanced email automation, and the AI writing assistant mean MailerLite’s value-feature offering isn’t particularly high.
  • Limited templates. There are 100+ email templates. Gonçalo G. mentioned on G2 that there are “fewer pre-built templates than competitors,” and Thomas B. said he’d like “a few more options in terms of customizing forms.”
  • Inconsistent customer support experiences. People’s experiences are contextual, of course, but there is enough chatter about slow support and lackluster resolutions to flag it as a reason for looking at MailerLite alternatives.

The best MailerLite alternatives at a glance

Our list of MailerLite competitors includes tools with contact and volume-based pricing, ecommerce and creator focuses, and other parallels. You’ll learn who they are best for, their key features, pricing, and why we recommend them.

The table below provides an introduction to our alternatives with links you can click to jump to any of the tools that interest you.

ToolBest forPricing fromFree planG2 rating
OmnisendEcommerce stores of all sizes$16/monthYes4.6/5
CampaignHQEmail marketing teams already on AWS$49/monthNo4.6/5
SenderHigh-volume senders on a small budget$10/monthYes4.7/5
ActiveCampaignComplex automations and sales workflows$15/monthNo4.5/5
KitCreators wanting to monetize newsletters$33/monthYes4.4/5
MailchimpSmall stores and businesses$13/monthYes4.3/5
DripEcommerce stores wanting one flat email marketing plan$39/monthNo4.4/5
GistUnifying email marketing and customer support$19/monthYes4.6/5
EmailOctopusCampaigns and automations at the lowest price$10/monthYes4.2/5
AWeberSelling products and subscriptions in emails$15/monthNo4.2/5

Quick disclaimer that the prices, features, and ratings in the table are accurate as of March 2026.

You can also compare pricing with our provider comparison tool. It includes four of the tools in our list and provides a breakdown of prices per tier.

Why and how we selected these tools

We selected our MailerLite alternatives because they all do something a bit different and, in some cases, directly solve MailerLite’s feature-value dilemma.

Another reason we chose them is that MailerLite is a general email marketing tool, and we wanted to dig into what the best ecommerce-focused ones can do for your business.

Only tools with high customer ratings on G2 made our list, with exclusions for tools with multiple poor recent reviews to create the top 10. No tools are wildly expensive, either, since MailerLite itself is relatively cost-effective.

Top 10 MailerLite alternatives: Tested and reviewed

We personally tested all the tools and performed original research, so our findings come from experience, not what others think. Our workflow went like this:

  • We reviewed their pricing, free plans, and value for money
  • Signed up for a free account or the cheapest paid plan when free isn’t available
  • Onboarded and connected to a website when appropriate
  • Created a campaign and an automation
  • Tested contact, segment, and audience dashboards
  • Reviewed each tool’s documentation and help guides to gain a deep understanding of their capabilities for ecommerce

All the information below is accurate as of March 2026.

1. Omnisend — best for ecommerce stores of all sizes

G2 rating: 4.6/5 (1,160+ reviews)

Mailerlite alternative: Omnisend home page
Image via Omnisend

Omnisend is the best MailerLite alternative for improving your ecommerce store’s customer experience and generating revenue from automated email and SMS. 

It brings several new features to your arsenal, including calculating customer lifetime value and average order value, segmenting customers for appropriate retention tactics, and letting you build segments and forms with AI.

Our testers love how Omnisend brings order to what sounds complicated. Store integration requires an app, flows have a drag-and-drop editor with steps, forms and emails have pre-built templates, and the reports use graphs to visualize data. Picking it up takes minimal effort.

Key features

  • Multichannel automations: Omnisend gives equal standing to email and SMS channels, letting you build highly complex multichannel flows with behavior-, event-, and segment-based triggers.
  • Personalization: In a few different ways, too. The AI product recommender (dynamic content) in the Pro plan lets you assign custom contacts and show customers recently viewed products and products similar to their past purchases in emails. All plans let you add your customer’s name to all channels.
  • 250+ email templates: Newsletters, seasonal themes, confirmations, thank-yous, announcements, year-in-reviews, plus more. That’s significantly more than MailerLite, which has 100+, and with Omnisend, you can add HTML blocks with every plan.
  • Native ecommerce integrations: The big ones, such as Shopify, Woo, Wix, BigCommerce, Shoplazza, Ecwid, and SureCart, require only an app and a few clicks. Any custom build only needs to tap into the Omnisend API.
  • 200+ app integrations: The apps you use right now are likely supported without connection to tools like Zapier. The aforementioned ecommerce ones and an unbeaten range of email capture, reviews, customer support, and shipping apps.
  • High-converting list-building tools: These include embedded forms, flyout forms, and popups. Set the popups to trigger on exit intent or scroll depth and build multi-step forms that link to your welcome series, so customers get what you promise them (such as a discount).
  • 24/7 live chat and email support irrespective of your plan level: There’s no doubt you’re going to need someone to help you with your flows, forms, or something else. Omnisend’s support is highly available and gets great reviews.

Pricing

  • Free: Good for 250 contacts and 500 emails/month. Gives you access to all standard features and multichannel capabilities.
  • Standard: $16/month for 500 contacts and 6,000 emails/month. Adds unlimited web push notification versus the free plan’s 500 cap.
  • Pro: $59/month for 2,500 contacts and unlimited emails. It also includes bonus SMS credits equal to the price of your monthly plan, advanced reporting, and the personalized content add-on.

MailerLite pricing comparison

MailerLite’s free plan has double the contact limit of Omnisend (500) and allows 12,000 emails versus 500, but it has significant restrictions. You get no access to:

  • Multiple automation triggers
  • Newsletter templates
  • Landing page templates
  • The HTML email editor
  • The AI writing assistant
  • Promotion popups
  • Facebook custom audiences

Not even the $10/month growing business plan adds promotion popups, Facebook custom audiences, or the AI writing assistant. If you want them, you’ll spend $20/month for the Advanced plan.

The bottom line is that MailerLite is generous on send limits but not on features. Omnisend is the better-value email tool for access to features.

Why we recommend it as a MailerLite alternative

Omnisend is a proven revenue generator that lets you master multichannel (email + SMS) marketing and appear at more high-intent moments across your customer journey. Our Omnisend versus MailerLite article provides even more insights.

The video below walks you through Omnisend in less than 10 minutes, from the sales dashboard (the first thing you see after logging in) to building your very first multi-step form:

You can sign up to Omnisend for free here.

2. CampaignHQ — best for email marketing teams already on AWS

G2 rating: 4.6/5 (14 reviews)

Mailerlite alternative: CampaignHQ home page
Image via CampaignHQ

CampaignHQ is a top-tier MailerLite alternative if you send extremely high volumes of emails, WhatsApp, and already use Amazon SES.

There are two ways you can use CampaignHQ. The first is as an Amazon SES customer, in which case, CampaignHQ is your email marketing dashboard.

The second way to use CampaignHQ is as a standalone tool. We found that this setup suits sending high volumes of email and WhatsApp messages without SES. Standalone plans cap sends by tier, starting at 20,000 on Core up to 200,000 on Scale.

Key features

  • Amazon SES and WhatsApp API with a UI: As above, you can sync them to tap into enormous send limits and infrastructure with an interface that makes sense of it all.
  • Analytics dashboards: Another element of making sense of the sends you push through SES, or in a standalone plan. Opens, clicks, bounces, and replies are viewable.
  • Email and WhatsApp automations: For appointments, service reminders, and also ecommerce with follow-ups, onboarding messages, cart reminders, plus order updates.
  • Potential for unlimited email and SMS: With AWS, there are no limits. For standalone plans, you’re looking at a generous credit-based system.
  • Priority support, dedicated customer success manager: The Scale plan has priority support, custom ones get a CSM. Cheaper plans have email and chat support. We found that chat support was responsive with replies in less than five minutes.

Pricing

No free plan available.

  • Core: $49/month, letting you send to 10,000 contacts with 20,000 email credits
  • Growth: $149/month, increases your contact limit to 50,000 contacts, and provides 100,000 email credits
  • Scale:  $299/month, doubles your quota on Growth to 100,000 contacts and 200,000 email credits
  • Custom: For 200,000+ contacts

Why we recommend it is a MailerLite alternative

It’s the only viable email tool if you’re heavy into Amazon SES and use the WhatsApp API. You can use its interface to make those tools even better. Unlike with MailerLite, there are no feature restrictions across plans,  and you can buy priority support separately.

However, CampaignHQ is not as good as MailerLite if you’re a small ecommerce store or even a large one with basic campaign and flow requirements.

3. Sender — best for high-volume senders on a small budget

G2 rating: 4.7/5 (247 reviews)

Mailerlite alternative: Sender home page
Image via Sender

Sender should make your MailerLite alternative shortlist if you’re a small or growing store needing high send volumes without the price tag.

Onboarding with Sender takes a few minutes, and you’re into the dashboard, much like with MailerLite. But we prefer Sender’s UI, it’s more modern, and the sidebar introduces new features to make us aware of them, such as Experiments for content and sending time.

Premade workflow templates include welcome, win-backs, order confirmations, and abandoned cart recovery. Unlike MailerLite, transactional emails and landing pages are available in all plans.

Key features

  • Higher contact limits per plan than MailerLite: If you were annoyed by MailerLite cutting its free plan from 1,000 to 500 subscribers, Sender lets you have 2,500 contacts in its free plan and send 15,000 emails/month to them.
  • SMS marketing as a channel: MailerLite doesn’t do SMS marketing, Sender does. You can’t combine email + SMS intro complex multichannel flows like in Omnisend, but there are SMS campaigns available from the Standard plan.
  • 100+ email templates: Sender gives you them for free, MailerLite doesn’t let you access its templates unless you’re a paying customer.
  • Dynamic content: A feature available across every plan, it includes blocks in the email editor that can show products from abandoned carts, order summaries, and more.
  • High-quality landing pages: There are 40+ pre-built templates, or you can start from scratch using the drag-and-drop editor, a favorite feature of ours for its element tree and version history (these make it impossible to mess up).

Pricing

  • Free Forever: A crazy-good 15,000 email quota and 2,500 subscriber limit
  • Standard: $10/month, with a somewhat bizarrely lower contact and send limit than the free plan, set at 1,000 contacts and 12,000 sends (the next step up is $19/month)
  • Professional: $20/month, for 1,000 subscribers and 24,000 emails (matching the 2,500 contact limit of the free plan costs $35/month)

Why we recommend it is a MailerLite alternative

Sender offers better value than MailerLite. You get landing pages, newsletter templates, and access to HTML editing in the email editor for free.

If your flow requirements span a welcome series, confirmations, and abandoned carts,  Sender handles those basics perfectly well. However, it has more of a learning curve than MailerLite, and doesn’t let you create as complex flows as Omnisend.

4. ActiveCampaign — best for those with complex automations and sales workflows

G2 rating: 4.5/5 (14,596 reviews)

Mailerlite alternative: ActiveCampaign home page
Image via ActiveCampaign

ActiveCampaign is one of the best alternatives to MailerLite if you’ve outgrown its basic automations and want to create significantly more complex ones.

One of MailerLite’s redeeming features is its ease of use, and although ActiveCampaign has more of a learning curve, its campaign and flow builders require no training.

Something else ActiveCampaign does extremely well is the main dashboard, which shows a getting started bar, all contacts, and lists campaigns and automations. We can see contact trends as a graph and click Create New for automations and campaigns without leaving it.

Key features

  • 950+ automation templates: Beats MailerLite’s 15 templates and the other tools in our list. It achieves those numbers with a combination of sales and marketing automations, including 1:1 email ones, only available with an add-on.
  • Recipe complexity: The Plus plans and above let you assign unlimited automation actions and create multi-step flows. We like being able to use lead scoring in flows.
  • AI: Its Active Intelligence workspace and sidebar let you ask questions and access insights instantly while working. All plans include an AI automation builder.
  • Business Goals: A feature that we find helpful for tracking opportunities and seeing how our email marketing efforts support them.
  • Enhanced CRM: Available as an add-on for managing sales pipelines. It adds hundreds of new recipes and brings the aforementioned lead scoring trigger to flows.

Pricing

ActiveCampaign doesn’t provide a free plan.

  • Starter: $15/month for 1,000 contacts and a 10x contact send limit, only includes limited segmentation and five actions per automation
  • Plus: $49/month for 1,000 contacts and a 10x contact send limit, you pay significantly more for additional features, such as generative AI
  • Pro: $79/month for 1,000 contacts and a 12x contact send limit, this time it includes essential features for ecommerce, such as conditional content
  • Enterprise: $145/month for 1,000 contacts and a 15x contact send limit, adds premium segments and premium CRM integrations

Why we recommend it is a MailerLite alternative

It’s a much more capable automation tool than MailerLite and brings unique sales and deals management features to your workflow.

However, MailerLite is significantly cheaper than ActiveCampaign, and even though it restricts features to tiers, it doesn’t have such huge price jumps.

5. Kit — best for creators wanting to monetize newsletters

G2 rating: 4.4/5 (217 reviews)

Mailerlite alternative: Kit home page
Image via Kit

Kit is our top MailerLite alternative if you’re a creator wanting to run paid newsletters and sell digital products and recurring subscriptions.

MailerLite lacks Kit’s creator tool kit to monetize your content. It also lacks a publishing platform, which Kit makes full use of with paid recommendations, letting you promote other creators in newsletters and get paid to do so.

Key features

  • Content monetization: Including virtual tip jars, digital product sales, chargeable newsletters, and subscriptions, all with a checkout flow.
  • Landing pages and forms: These let you create funnels that link into email automations to capture and welcome new subscribers.
  • Detailed analytics: Audience growth and what forms, pages, and emails your customers are engaging with most, plus sales data, including AOV and CLV.
  • Email broadcasts: Send or schedule them with auto-resend to non-openers. The email template library has 20+ pre-built designs to pick from.
  • Integrates with loads of apps creators use: Calendly, Spillt, Typeform, Circle, and Notion for starters. Also syncs your Wix or Shopify customers.

Pricing

  • Newsletter: Free for up to 10,000 subscribers with unlimited landing pages, unlimited broadcasts, and digital product selling tools
  • Creator: $33/month for the same contact count, adds A/B testing for subject lines, removes the Kit branding from emails, and provides automations
  • Pro: $66/month for 1,000 contacts, includes subscriber engagement and email deliverability reports, collaborative editing, and content A/B testing

Why we recommend it is a MailerLite alternative

Kit builds on MailerLite’s abilities to sell digital products with a platform to earn money recommending other creators, subscriptions, and tip jars. It helps you earn more from content and send unlimited emails even for free.

MailerLite is, however, a better tool than Kit if you sell physical products and have a growing ecommerce store.

6. Mailchimp — best for small stores and businesses

G2 rating: 4.3/5 (12,883 reviews)

Mailerlite alternative: Mailchimp home page
Image via Mailchimp

Mailchimp is a decent MailerLite alternative if you want professional campaigns and ecommerce automations with more audience insights.

Those insights include CLV and purchase likelihood in the Standard and Premium plans, with predictive segmentation feeding off those metrics and grouping customers by estimated buying behavior. You get more data and more insights to grow your business.

Key features

  • 100+ email templates: They cover the basics such as welcomes, newsletters, abandoned carts, and seasonal events. You can also import a custom HTML template.
  • SMS marketing: Requires an add-on across all plans, but at least it offers it. MailerLite only supports transactional SMS through its API.
  • Customer success management: You’ll get a CSM across any paid plan, provided you have at least 30,000 contacts.
  • Mobile app: An easy download for iPhone or Android. Configure it all on a computer and monitor performance anywhere else. It also lets you create emails and landing pages.
  • Landing pages and popups: MailerLite’s free plan doesn’t allow promotion popups, and its cheapest paid plan restricts you to 10 landing pages. Mailchimp is unlimited on both counts to help build your list.

Pricing

  • Free: Suitable for 250 contacts and 500 email sends/month with a 250/day limit
  • Essentials: $13/month for 500 contacts and 10x contact send limit, three seats, three audiences, and automations
  • Standard: $20/month for 500 contacts, a 12x contact send limit, it supports 200 flow steps, and adds generative AI and more data insights
  • Premium: $350/month for up to 10,000 contacts with a 15x send limit, lets you have unlimited users and audiences, Mailchimp will handle up to $1,000 of migration work

Why we recommend it is a MailerLite alternative

Mailchimp builds your list with more features for free, and it integrates with significantly more tools natively than MailerLite (300+ versus 100+). It also has the SMS add-on, which includes pre-built SMS automations, including for abandoned carts.

7. Drip — best for ecommerce stores wanting one flat email marketing plan

G2 rating: 4.4/5 (473 reviews)

Mailerlite alternative: Drip home page
Image via Drip

Drip is our top MailerLite alternative recommendation if you want one plan with a set number of contacts without feature or send limit restrictions.

Its plan includes everything for $39/month, which is $1 less than MailerLite’s Advanced plan at the same contact count. In return, you also get more advanced automations, which include goal nodes that pull contacts forward when they complete an action.

Key features

  • 50+ email templates: These include newsletter and ecommerce templates. MailerLite offers more (100+), but Drip’s templates look more professional.
  • Visual workflow builder: Drip’s automations are quick to master. We like their efficiency, such as being able to select a trigger element, assign a form, and then apply filters, such as excluding contacts in another workflow.
  • Split testing within workflows: We appreciate being able to quickly create two paths in flows and send two different email versions to see which performs best, with statistics for each shown in the flow builder.
  • Social retargeting: A core feature that lets you sync Facebook Custom Audiences with your segments. Works for audiences across Meta platforms.
  • Also suited to events: It integrates with RocketSause, Eventbrite, and more platforms, so it’s a top MailerLite competitor if you attend exhibitions.

Pricing

Drip doesn’t offer a free plan.

  • Paid plan: $39/month with unlimited email sends, access to all features, and lets you manage up to 2,500 contacts

Why we recommend it is a MailerLite alternative

It does away with MailerLite’s pricing tiers and undercuts its most expensive plan for the same contact count. You’ll appreciate its separate Rules system that runs trigger-action automations, letting you tag, move, and score contacts without adding extra steps.

8. Gist — best for unifying your email marketing and customer support

G2 rating: 4.6/5 (218 reviews)

Mailerlite alternative: Gist home page
Image via Gist

Gist is a customer service and email marketing tool that sells both plans separately, but also as a bundle, making it a top MailerLite alternative for consolidating your stack.

MailerLite doesn’t touch customer service. If you need a chat tool and help desk, then Gist provides that. The trade-off is that Gist’s email tools aren’t as capable, but we like its goal tracking in automations and page-level and geo-location form targeting.

Key features

  • Communicate with your customers without leaving the platform: In addition to standard live chat, there’s in-app messaging and automated chat triggers further up the pile, with 1:1 direct messages in Premium.
  • Email marketing: Its signup forms and popups are good enough for growing your list, plus you can segment them for broadcast emails.
  • Automated workflows: These aren’t as good as MailerLite’s offerings, but they do offer up triggers for purchases, site visits, and engagement.
  • Event tracking: Our favorite feature. It lets us track website activity and customer events, so we can segment customers by behavior.
  • Consolidation value: The bundle claims significant savings and additional value over using multiple tools, such as $99/month versus $305/month.

Pricing

Gist has Free Forever plans for Support, Marketing, and the All-in-One Bundle. You can pay for premium versions of any tool or bundle them. The prices below are per 1,000 contacts:

  • Support Professional: $29/month
  • Support Premium: $499/month
  • Marketing Professional: $19/month
  • Marketing Premium: $49/month
  • All-in-One Bundle Professional: $48/month
  • All-in-One Bundle Premium: $548/month

Why we recommend it is a MailerLite alternative

Because if you have fewer than 1,000 contacts, you can get away with paying nothing for high-quality customer live chat, welcome messages, and broadcasts. Remember, MailerLite lowered its contact limit from 1,000 to 500 last year.

9. EmailOctopus — best for campaigns and automations at the lowest price

G2 rating: 4.2/5 (39 reviews)

Mailerlite alternative: EmailOctopus home page
Image via EmailOctopus

EmailOctopus is the cheapest MailerLite alternative on our list, and it also integrates with Amazon SES with EmailOctopus Connect, potentially providing an alternative to CampaignHQ.

The onboarding process is excellent, with the tool pulling our logo and brand colors automatically from the website we input as ours. The home screen then asks us to import our contacts or add a single contact. Easy does it, basically.

From there, we can click Automations, Campaigns, or Grow (which contains landing pages and forms) to create things. It’s even more intuitive than MailerLite’s offering.

Key features

  • 100+ email templates: They look professional and are simple enough to edit using the drag-and-drop system. If you don’t like them, you can upload custom HTML ones.
  • Automate your emails: About as complex as MailerLite’s. You can set triggers, conditions, and branching paths with tags, field updates, and contact activity.
  • Landing pages and popups: The templates are well-designed and require minimal edits. The free plan supports up to three landing pages and forms.
  • Unlimited user accounts if you’re on a paid plan: MailerLite only offers unlimited seats in its most expensive Advanced plan.
  • Real-time reports: All plans provide campaign and automation metrics as they happen, showing email opens, clicks, bounces, and unsubscribes. The free plan limits you to reports only being available for 30 days, though.

Pricing

Standard plans

  • Free: For 2,500 subscribers and 10,000 email sends/month
  • Pro: $10/month for the same quotas as free, provides complete control over email design and forever reports

Amazon SES plans

As we mentioned in our introduction, EmailOctopus connects to Amazon SES, and it provides separate plans for these:

  • Free: 2,500 subscribers, unlimited emails via Amazon SES
  • Pro: $9/month for 500 subscribers and unlimited emails with SES

Why we recommend it is a MailerLite alternative

EmailOctopus’s free and paid plans have more generous contact limits than MailerLite (2,500 versus 500) and cover similar flows. You won’t miss out on much unless you’re paying more for MailerLite’s Advanced plan, which has generative AI and smart sending.

10. AWeber — best for selling products and subscriptions in emails

G2 rating: 4.2/5 (647 reviews)

Mailerlite alternative: AWeber home page
Image via AWeber

AWeber is our favorite alternative to MailerLite for built-in ecommerce features on landing pages, including payment processing, subscriptions, and recurring payments.

The eagle-eyed among you will know that MailerLite lets you sell digital products, but it doesn’t natively handle subscriptions. Also, AWeber provides web push notifications, so you can target customers while they’re browsing your offerings.

Key features

  • More email templates than most other platforms: 600+ of them, to be precise, with reusable content blocks and a drag-and-drop editor.
  • AMP emails: MailerLite doesn’t offer these, which you could find extremely beneficial to customer experience. They basically let you add content inside emails, such as image carousels and polls.
  • AWeber Ecommerce: Newsletters and emails can sell and collect recurring payments without Shopify or another platform.
  • Sales tracking: Necessary for the ecommerce features and thankfully included across all plans. It attributes the revenue you generate from AWeber to campaigns, automations, and landing pages.
  • Workflow automations: The builder lets you assign signup forms and landing pages to different flows. Your tags can also start workflows, such as triggering a product launch sequence for subscribers of news updates.

Pricing

AWeber doesn’t offer a free plan. Its paid plans are as follows:

  • Lite: $15/month for 500 subscribers, it gives you a 10x contact send limit and provides complete access to AWeber Ecommerce
  • Plus: $30/month for the same contact count as Lite, but with a 12x send limit and unlimited lists, landing pages, automations, segments, and users
  • Done For You: The Plus Plan, with an additional $599 setup fee for the AWeber team to build a template, landing page, form, and weekly newsletter drafts

Why we recommend it is a MailerLite alternative

It has significantly more seller tools than MailerLite and provides phone support in all plans, a rarity in the space. We also prefer its email templates and find the reports and sales tracking to be more in-depth. It trades those capabilities for a steeper learning curve.

Final thoughts on MailerLite competitors

MailerLite gets your campaigns and basic automations going, including a welcome email, win-back, and abandoned cart message. Its forms help grow your list, and you can create a site and sell digital products on it if you have a paid plan. 

All good, right up until you want customer insights, such as AOV and CLV, and complex flows that generate revenue and maximize retention across your customer journey.

Effectively, if you are an ecommerce store or a creator craving monetization, MailerLite isn’t the best email marketing tool. It isn’t even close to being it.

There are three standout better choices:

  • Omnisend. Included because it has no standard feature restrictions and lets you create multichannel automations in all plans. Transactional emails do not require an additional plan, and you can create unlimited flows.
  • CampaignHQ. You can use your own AWS SES for email delivery and use WhatsApp plus email in one place. Its pricing is a flat rate, too, with subscriber tiers from 10,000 to 100,000, or more with a custom plan.
  • Sender. Has a crazy-good free plan for 15,000 emails/month and 2,500 subscribers, so it’s a direct alternative to MailerLite as far as value goes. Its paid plans also include SMS, a massive advantage for customer experience.

Start with Omnisend if you’re an ecommerce store. Its customers achieved a $79 ROI for every $1 spent in 2025 across email + SMS + web push.

Automate your complete customer experience with Omnisend’s revenue-generating email automations

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FAQ

What’s better than MailerLite?

Sender for higher send volumes at a lower price, and Omnisend for ecommerce automations and multichannel sends. ActiveCampaign is a good shout for complex flows, and Kit is a much better tool than MailerLite if you’re a creator and monetize newsletters.

What’s the best mailing list platform?

Sending to a mailing list implies that you’re primarily bulk sending, rather than triggering automations. If that’s a yes, then EmailOctopus is the cheapest tool for sending campaigns to large lists with a free plan for 2,500 subscribers and 10,000 emails/month.

Is Substack better than MailerLite?

They aren’t even on the same paradigm. What Substack lacks (automations, segments, landing pages), MailerLite has, and we can flip it. What MailerLite doesn’t have (a built-in readership, a publishing platform, monetization), Substack has. You’d use MailerLite for email marketing and automation and Substack to publish and monetize content.

Is Mailchimp better than MailerLite?

MailerLite sells for its simplicity. It gets you going with basic automations, segments, and customer experiences, but it’s all about MailerLite, and it neglects your stack. Mailchimp integrates with more tools (300+) and lets you create complex automations. A few more features you might find helpful are its predictive segmentation, CLV, and purchase likelihood.

Milda Bernatavičiūtė
Article by

Milda is a Senior Content Marketing Manager at Omnisend, with extensive experience in communication, helping brands establish a unique and authentic online presence.


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