13 best marketing platforms for 2025

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Navigating your digital marketing can be overwhelming. Without the right tools, optimizing your online presence and achieving growth can feel like an uphill battle. 

This comprehensive guide helps you solve that problem by highlighting the top 13 marketing platforms available in 2025, across multiple categories including analytics, social media management, content creation, and customer engagement.

Whether you’re a small business owner looking to expand your reach, or part of a large marketing team aiming to optimize campaigns, these platforms can enhance your marketing efforts and help you drive real results for your business.

How we chose these platforms

To find the best marketing platforms, we looked into each platform’s key features and pricing models. We also reviewed user feedback, conducted hands-on testing, and reviewed comparison articles. Our goal was to provide an impartial, thorough analysis of the best options available. 

Table of contents

• Omnisend
• Hootsuite
• Brandwatch
• WordPress
• Wix
• Upfluence
• Afluencer
• Tapfiliate
• Impact
• Salesforce
• HubSpot
• WooCommerce
• Shopify

What is a marketing platform?

Digital marketing platforms are essential tools that can either specialize in a particular function, or integrate a variety of marketing functions into a single system, streamlining the process for marketers. Each marketing platform offers different services, so you should look for one that fits your needs. 

Some top marketing platforms also give you the ability to segment your customer base, allowing you to send hyper-relevant messages to each person instead of sending one message to each of your subscribers. This can be combined with advanced automation, which not only saves you time but is also more effective at generating sales.

When choosing a marketing platform for your business, look for one that provides analytics into your campaigns. This way, you can see what works and what doesn’t, helping you to make data-driven decisions and optimize your next campaign for better results. 

Benefits of using marketing platforms

Marketing platforms can speed up and improve a business’s marketing efforts. From scheduling your emails and social media posts, to creating customer groups, to getting analytics reports that help you improve engagement in your future campaigns, you can get more done, in less time, with better results.

Marketing platforms also provide invaluable customer information that can help you make more informed decisions for your business. You can see how your customers behave and: 

• What they click on
• What they ignore
• How often they buy 

Your marketing platform may also be able to directly increase sales. Take Omnisend, for instance. With its unique discount code generator and the ability to automatically add items from compatible stores to your emails, plus its Product Recommender tool, you can send relevant emails to people with products they’re interested in. Other key features include: 

• Powerful automation capabilities: This lets you send key messages automatically, including order confirmation, cart abandonment reminders, birthday offers, and personalized recommendations
• SMS marketing: Reach customers anywhere in the world with SMS, and combine it in the same workflow as your emails
• Push notifications: Send notifications directly to your recipients’ phones, and combine these with email and SMS marketing to create highly effective campaigns

The bottom line is that using a marketing platform can significantly enhance your marketing efficiency, leading to better-targeted campaigns, higher customer satisfaction, and increased sales. 

Throughout the five stages of the customer journey, marketing platforms can help you achieve your goals.

Best marketing platforms for each type

Choosing the right marketing platform for each marketing activity is important for campaign success. To find a solution that fits your marketing campaign needs, you’ll want to consider your campaign objectives. Try to find marketing tools that not only meet your needs but also talk to each other. Here are marketing platform examples that excel in each marketing activity.

Email marketing platforms

Email marketing platforms streamline the creation, automation, and management of email campaigns — and it has the highest ROI of owned marketing channels. Email marketing platforms also let you create audience segments, meaning you can send the right message to the right people at the right time — leading to higher engagement.

Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Omnisend

G2 rating: 4.6/5

Omnisend is an advanced email and SMS marketing automation platform built for ecommerce businesses. It empowers users with features like automated workflows, personalization, and the ability to create unlimited customer segments. Omnisend has a free-forever plan, and paid plans start at $16/month for the Standard plan. 

Equestrian clothing brand Kerrits achieved a 25.7% conversion rate and a 37.8% click rate using Omnisend’s automated email campaigns. As Kerrits grew, it needed an email marketing platform that worked as they scaled, but could still be used by a small team. This led to Omnisend, and a 50% increase in revenue-per-email from promotional campaigns.

Social media marketing platforms

Social media marketing platforms are your online sidekick, helping you look great on places like Facebook, Instagram, and Twitter. You can post lots of content in different places quickly, saving you much-needed time. With these platforms, you can plan your posts ahead of time, keep an eye out for people talking about you, and see how well you’re doing on social media — all in one place! 

They also provide detailed analytics, like post visibility, engagement, and clicks, as well as customer service features to help improve your campaigns with fast responses.  

Hootsuite

G2 rating: 4.3/5

Hootsuite is a popular social media management platform that consolidates scheduling, content creation, analytics, and social listening into a single dashboard. It enables you to manage your social media presence efficiently across various platforms and gives your team collaboration tools to work together seamlessly. Instead of logging into Facebook, Instagram, Twitter, LinkedIn, and other platforms individually, you just need to log in to Hootsuite.

Key features

• Content scheduling across multiple platforms
• Social media monitoring and listening
• Analytics and reporting
• Team collaboration tools
• Integration with over 150 apps

Pricing: Starts at $49/month for the Professional plan, with custom pricing for Enterprise solutions.

Brandwatch

G2 rating: 4.4/5

Brandwatch is a strong social media monitoring and analytics platform. It helps you track and analyze conversations happening online about your brand, competitors, and industry, giving valuable insights for making strategic decisions.

Key features

• Real-time social media monitoring
• Sentiment analysis
• Influencer database
• Customizable dashboards
• Competitive analysis

Pricing: Available upon request, with customized plans based on business needs.

Content marketing platforms

Content marketing platforms are content superheroes. They help you create, share, and manage your content across different places online. These platforms:

• Simplify workflows
• Enhance collaboration
• Provide analytics

WordPress

G2 rating: 4.4/5

WordPress is a widely used open-source content management system (CMS). Currently, there are over 835 million sites using WordPress. It’s best known for its flexibility and ease of use in building websites and blogs. It offers a wide variety of themes and plugins that extend its functionality, making it a great choice for everything from personal blogs to complex corporate websites. WordPress’s user-friendly interface and extensive customization options appeal to beginners and experienced developers alike.

Key features

• User-friendly content editor
• Extensive plugin ecosystem
• Customizable themes
• SEO-friendly structure
• Multi-user collaboration

Pricing: WordPress itself is free, but it’s important to consider the added costs for hosting, premium themes, and plugins.

Wix

G2 rating: 4.3/5

Wix is a cloud-based website builder that allows you to create professional-looking websites without coding knowledge. It offers a user-friendly interface with drag-and-drop functionality and a wide range of customizable templates. 

Wix offers robust business solutions, including ecommerce capabilities, advanced SEO tools, and secure hosting, catering to individuals and businesses of all sizes.

Key features

• Drag-and-drop website editor
• Wide selection of customizable templates
• Built-in SEO tools
• App market for additional functionality
• Mobile-responsive designs

Pricing: Starts at $17/month for the Light plan, with higher tiers offering more features. You can also try Wix for free during a 14-day trial period.

Influencer marketing platforms

Influencer marketing platforms help businesses connect with influencers and manage influencer marketing campaigns. An influencer marketing campaign can help expand your audience, increase brand awareness, and drive sales.

Upfluence

G2 rating: 4.5/5

Upfluence is an influencer marketing platform that helps you find, contact, and collaborate with influencers across various social media channels. It streamlines the influencer marketing process, from identification to campaign management and performance tracking.

Key features

• Influencer search and discovery
• Campaign management tools
• Performance tracking and analytics
• Influencer relationship management
• Integration with ecommerce platforms

Pricing: There’s custom pricing, so you don’t pay for things you don’t need.

Afluencer

G2 rating: 4.7/5

Afluencer is an influencer marketing platform that connects you to niche influencers. It has micro-influencers and nano-influencers that are perfect for targeted campaigns. Micro-influencers typically have less than 100,000 followers and target a specific industry. Nano-influencers typically have less than 10,000 followers in a specific industry but have high engagement with their audience. 

Afluencer focuses on helping you find partnerships with influencers that connect to your target market to drive engagement and conversions.

Key features

• Influencer discovery and matching
• Campaign creation and management
• Real-time analytics and reporting
• Direct messaging with influencers
• Content approval workflow

Pricing: Starts at $99/month for the Starter plan, with options for larger campaigns and businesses.

Affiliate marketing platforms

Affiliate marketing platforms play a crucial role in managing affiliate relationships and tracking the performance of affiliate campaigns. These platforms help you increase sales by partnering with affiliates who promote their products or services in exchange for a commission.

Tapfiliate

G2 rating: 4.8/5

Tapfiliate is an affiliate marketing platform to create, manage, and optimize your affiliate programs. It provides tools for tracking affiliate performance, managing commissions, and growing affiliate networks.

Key features

• Customizable commission structures
• Real-time tracking and reporting
• Automated payouts
• Multi-language support
• API for custom integrations

Pricing: Starts at $89/month for the Essential plan, with higher tiers offering more advanced features like Affiliate SubID Reporting and affiliate group commissions.

Impact

G2 rating: 4.5/5

Impact is a partnership automation platform for managing and growing your affiliate, influencer, and strategic partnerships. It offers a comprehensive suite of tools for partnership discovery, management, and optimization.

Key features

• Partner discovery and recruitment
• Fraud detection and prevention
• Performance tracking and analytics
• Contract and payment management
• API and technology integrations

Pricing: Available upon request, with customized plans based on business needs and scale.

Customer relationship management platforms

Customer relationship management (CRM) platforms are essential for managing customer interactions and improving relationships. These platforms provide a centralized database of customer information and assist with personalized communication. You can also keep track of when you speak to people, what was discussed, and when you plan to contact them again. Sales, marketing, and customer service teams use CRM platforms almost daily.

Salesforce

G2 rating: 4.4/5

Salesforce is a leading CRM platform that helps manage customer data, track sales opportunities, and automate marketing campaigns. It offers a comprehensive suite of tools for sales, marketing, and customer service teams.

Key features

• Contact and lead management
• Sales forecasting and pipeline management
• Marketing automation
• Customer service and support tools
• Customizable dashboards and reports

Pricing: Starts at $165/user/month for the Enterprise plan, with more advanced features in higher-tier plans like premier success plan and data cloud.

HubSpot

G2 rating: 4.4/5

HubSpot is an all-in-one inbound marketing, sales, and customer service platform. It provides a comprehensive set of tools for managing customer relationships throughout the entire customer lifecycle.

Key features

• CRM and contact management
• Email marketing and automation
• Content management system (CMS)
• Sales pipeline management
• Customer support ticketing system

Pricing: Starts at $45/month for the Marketing Hub Starter plan, with separate pricing for Sales and Service Hubs.

Ecommerce marketing platforms

Ecommerce marketing platforms help businesses set up and manage their online stores. These platforms can combine marketing tools with ecommerce functionality. They can help you drive traffic, increase sales, and improve customer experience. 

WooCommerce

G2 rating: 4.3/5

WooCommerce is a popular ecommerce plugin that turns any WordPress site into an online store. It offers a flexible and customizable solution for businesses of all sizes to sell products online.

Key features

• Product management and inventory tracking
• Secure payment processing
• Shipping integration and tax calculation
• Customer account management
• Extensive plugin ecosystem for additional functionality

Pricing: WooCommerce itself is free, but costs may be incurred for hosting, themes, and plugins. Learn more about WooCommerce pricing.

Shopify

G2 rating: 4.4/5

Shopify is a leading ecommerce platform designed to help businesses of all sizes create and manage online stores efficiently. It offers a user-friendly interface that simplifies the process of setting up an online store without requiring extensive technical knowledge. 

It also provides a wide range of customizable templates and tools for managing products, payments, shipping, and marketing, making it a great choice for both beginners and experienced online retailers.

Key features

• Customizable store designs and themes
• Secure checkout and payment processing
• Inventory and order management
• Multi-channel selling capabilities
• Built-in marketing and SEO tools

Pricing: Starts at $29/month for the Basic plan, with more advanced features in higher-tier plans. There is also a Lite plan that offers the ability to sell products without managing an online store for $9/month.

Wrap up

Selecting the right marketing platform is crucial for reaching your customers and achieving your marketing goals. Choose digital marketing platforms that support your marketing strategies. The best marketing platform for you should have the features you need, integrate easily with your other tools, and fit within your budget. You can effectively reach your target audience, build strong customer relationships, and achieve your marketing goals with the right tools.