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To help you use data benchmarks in 2025, we created a list of the 10 most important ecommerce benchmarks to use in managing your business.
Omnisend is introducing a slew of new features to help retailers navigate Apple's biggest change in the iOS 15 update - the skewing of open rate data.
Just because iOS 15 will make open rates unreliable, that doesn't mean your BFCM plans are ruined. Find out how to prepare for BFCM.
Phil Irvine explains how audience intelligence helps businesses through difficult periods and create marketing strategies that are future-proof.
Ecommerce data drives business decisions for online retailers. Learn about analytics and how to create a growth-focused marketing strategy.
How do you keep up with changes and disruptions across the ecommerce industry? Ecommerce expert, Chloë Thomas, gives us her best growth & optimization tips.
iOS 15 will impact your promo planning. You'll need to consider it as you develop marketing strategies and holiday planning.
Nancy Harhut explains how using behavioral marketing can help you create more effective marketing strategies by appealing to human nature.
In today's online world, you need effective ecommerce analytics to grow your business and stay ahead of your competition.
Tools
Amazon Sponsored Products is a bidding system where sellers compete to showcase products. We explore this, along with Amazon Sponsored Products strategies.
Behavioral science can help you understand your customers by their human nature. Here's how to use it in various parts of your digital marketing strategy.
Amazon email marketing allows you to reach a wealth of potential buyers. We explore how to capitalize on this with Omnisend & email marketing strategies.
Being an Amazon seller has never been easier, and seller tools make it even easier. We examine the best Amazon seller tools and explore their pros and cons.