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Your ideal ecommerce marketing platform can be hard to find. To explore your options, we examine Omnisend vs Listrak and explore who each tool is built for.
Cookieless tracking is now a trend that every marketer needs to use in the future. Here is a detailed guide for cookieless tracking for ecommerce.
Omnisend's new Amazon Advertising integration means Amazon sellers can now track their email marketing campaign performance in their Amazon dashboards.
Who are your VIP customers? No matter what you sell, you have a VIP customer segment. Here's how to identify and keep them long term.
Email marketing experts from Litmus and Common Thread Collective talk iOS 15 updates, pivots, opportunities, and even more privacy changes in the future.
The new iOS 15 updates will impact email marketing as users will be able to stop open tracking. Find out what you can do to adapt to them now.
The iOS 15 update will impact email marketing, including segmentation. We explore the top segments you should focus on to prepare for the iOS 15 update.
iOS 15 will end the era of the email marketing open rate. See how Omnisend CEO Rytis Lauris views the future of ecommerce marketing.
Apple's upcoming iOS 15 update have a lot of marketers confused, with email open rates being killed off. Get the answers to the main FAQs.
With the iOS 15 update, open rates will be history. Considering this, we look at what remaining metrics matter for ecommerce marketing, and how to use them.
Find out what you need to do today to prepare your automation workflows for the upcoming iOS update that will eliminate open rate data.
With the new Apple iOS 15 update, marketers will have to adopt the RFM model instead of open rates as one of their measures.
Jilt is shutting down. Read our Omnisend vs. Jilt comparison of features, automation, pricing and more, and why you should probably make the switch today.