Top 25 Shopify jewelry stores to take inspiration from

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If your goal is to create profitable Shopify jewelry stores, you’ll be pleased to know that you’re entering a market with a ton of opportunities. 

With the constant evolution in jewelry ecommerce trends, and more and more people resorting to digital platforms to find and buy the things they want, the jewelry market is flourishing. 

The global jewelry market size was valued at $353.26 billion in 2023 and is expected to increase to $482.22 Billion in 2030. The introduction of contemporary jewelry designs, and a shift in cultural perspectives, are among the factory contributing to this market growth.

This curated list compiles 25 beautifully designed and top selling Shopify jewelry stores. We’ll explore their USPs, features, and how they leverage Shopify to tell their brand story.

Top Shopify jewelry stores

We’ve selected the top Shopify jewelry stores based on website design, products, features, and user ratings. If you’re looking for ideas, you’re sure to find something here. 

To see a wider range of successful Shopify brands, you can also check out our guides to the best Shopify stores and top Shopify Plus stores.

Store name	Start date	User rating (Trustpilot)
Monica Vinader	2008	4.9/5
Missoma	2008	4.3/5
Mejuri	2015	4.4/5
Jeulia Jewelry	2014	4.1/5
Catbird	2004	2.2/5
Glamira	1999	3.9/5
Qalo	2013	2.0/5
Edenly	2008	4.5/5
Miansai	2008	2.3/5
Maison Miru	2016	3.8/5
Effy Jewelry	N/A	4.5/5
Rebel Nell	2013	4.8/5
Baby Gold	2018	2.0/5
Oak and Luna	2018	4.5/5
Gorjana	2004	3.3/5
Jewlr	2009	3.9/5
Bulgari	1884	3.2/5
Myka	2006	4.6/5
Mint & Lily	N/A	4.4/5
King Ice	2007	2.5/5
Jenny Bird	2008	3.7/5
Shashi	2015	2.5/5
Story Jewellery	N/A	4.2/5
Vrai	2014	2.9/5
77 Diamonds	2005	4.8/5

1. Monica Vinader

Monica Vinader stands as one of the top Shopify jewelry stores known for its trendy pieces. The brand focuses on personalization, allowing customers to create unique styles for necklaces, pendants, rings, and lockets. The store even offers engraving, adding a layer of sentimental value for the customer.

The factors contributing to its success include affordability, sustainability, and using recycled materials for its jewelry and packaging, which many customers appreciate.

2. Missoma

This London-based jewelry brand’s unique selling point is its demi-fine pieces inspired by art, culture, and travel. 

Missoma’s website reflects the elegance of its jewelry with a clean UI and high-resolution photos to showcase intricate details of the earrings, necklaces, rings, and bracelets. 

User experience is also well-considered. The shop is categorized by type and material with further filtering options for trending styles and specific collections.

The brand’s ability to balance classic designs with modern styles has made it a popular online jewelry store.

3. Mejuri

Founded by Noura Sakkijha, Mejuri is one of the top selling Shopify stores evolving the traditional fine jewelry industry. The brand focuses on “everyday fine jewelry,” offering elegant pieces suitable for everyday wear.

Each item is presented in a way that emphasizes its wearability. Moreover, the store’s user interface is intuitive, allowing for easy navigation through collections and filtering by material, price, and style.  

4. Jeulia Jewelry

With an emphasis on affordable luxury, Jeulia carves out a niche for itself in the Shopify jewelry market. It offers a wide range of jewelry collections, including engagement rings, bridal sets, women’s and men’s bands, and more.

Jeulia provides customization options for 10k, 14k, and 18k jewelry, allowing customers to make their pieces personal and add a sentimental value.

This Shopify Jewelry store focuses on budget-friendly options and transparent pricing striking a balance between quality and affordability. This is what makes Jeulia an attractive option for people looking for their everyday jewelry without going over budget.

5. Catbird

Catbird is another of the top selling stores powered by Shopify. The homepage showcases a curated selection of jewelry, featuring delicate necklaces, statement earrings, and sparkling rings. 

The brand’s unique selling point is that its jewelry is made with recycled gold and diamonds, making it appealing to consumers who want sustainability. In addition, all of Catbird’s jewelry is covered by a lifetime warranty, demonstrating the brand’s faith in product quality.

6. Glamira

Glamira is a noteworthy brand among the best Shopify jewelry stores. It has established itself as a premier choice for exquisite, high-quality engagement rings, wedding bands, earrings, and other fine jewelry. 

One of the key features that sets Glamira apart from other top Shopify stores is its customization options. Customers can choose from a wide range of gemstones, metals, colors, and designs to create a truly one-of-a-kind piece.

7. Qalo

Qalo is a popular Shopify store that specializes in engraved silicone rings and bands. It also offers new collections like color changing, ethereal, translucent, and Qalo conscious.

The brand’s unique selling point lies in its innovative use of silicone. An alternative to traditional metal wedding bands, silicone rings are comfortable, stylish and durable.

While Qalo doesn’t offer fully custom-designed rings, it does provide some personalization options like building your stack to create personalized looks.

8. Edenly

An extensive jewelry design collection including rings, bracelets, earrings, and chains and over 40,000 satisfied customers makes Edenly one of the top Shopify stores in today’s market. It offers bespoke jewelry for those seeking something different.

Edenly shows a commitment to customer satisfaction, guaranteeing the best price and offering a 30-day trial period before you commit. The brand also uses certified gold and offers workshops in Paris and Hamburg for customers who want to learn more about jewelry making.

9. Miansai

Another popular brand on this list of top jewelry Shopify stores is Miansai, designing and selling pieces for both men and women. Its product line includes bracelets, necklaces, rings, earrings, and cuffs. Also sold are leather goods, such as bags, backpacks, wallets, and more.

The website’s design allows customers to easily surf through its various collections as it’s categorized by gender, material, or type of jewelry. 

Miansai’s unique designs and versatility in materials make it a popular choice among those seeking distinctive jewelry and accessories. 

10. Maison Miru

The product lines of Miru include delicate earrings, rings, bracelets, necklaces, and hypoallergenic jewelry for piercings. It is known for its cartilage hoops and nap earrings — perfect for everyday wear.

One of the standout features of this store among other Shopify jewelry stores is the “Maison Miru Kits” section, where customers can purchase pre-curated sets of earrings, rings, and bracelets that complement each other perfectly. 

This simplifies the shopping experience and allows the audience to buy favorite pieces in just one click, facilitating quick checkout.

11. Effy Jewelry

Effy Jewelry has been designing and creating high-quality jewelry for over 45 years. It offers a wide range of products, such as necklaces, bracelets, earrings, rings, and more made from gold, silver, diamonds, and gemstones.

In addition to its beautiful designs, Effy Jewelry offers several promotions and sales throughout the year. It also offers a lifetime warranty on all of its jewelry, offering repair or free replacement in case of damage.

12. Rebel Nell

Rebel Nell stands out for its commitment to women’s empowerment.

One of its key selling points is its use of repurposed materials. The brand takes everyday items, such as discarded fabrics, and transforms them into beautiful and eye-catching jewelry. The designs at Rebel Nell are both bold and functional.

In addition to its commitment to social good and sustainable design, Rebel Nell offers several special features that contribute to its success. The brand’s strong online presence and engaging marketing strategies help to build a loyal customer base and drive sales.

13. Baby Gold

Baby Gold is one of the jewelry stores on Shopify that specializes in 14k gold jewelry. The brand offers a wide selection of necklaces, bracelets, earrings, rings, and charms.   

We can’t fail to talk about the customizable feature it offers, which allows customers to personalize their jewelry with the initials or names of themselves or their loved ones.

What makes Baby Gold successful is its dedication to using real, solid 14k gold. This ensures that customers are getting high-quality jewelry. Also, Baby Gold’s focus on in-stock, ready-to-ship items means you can get your hands on your favorite piece without a long wait.

14. Oak and Luna

Another top jewelry store powered by Shopify is Oak and Luna. This brand’s design philosophy revolves around versatility and effortless style to empower self-expression and individuality.

What sets Oak and Luna apart from other jewelry Shopify stores is its vast customization option. Its collection includes delicate name necklaces, symbolic lockets, and sparkling earrings, all of which are provided with good personalization options.

Customers can choose from various metals, such as sterling silver and 18k gold plating, to suit their preferences and budget.

Beyond customization and design, the website is well-organized with menus for different categories, making it easy to explore.

15. Gorjana

Known for its curated selection of stylish and contemporary pieces, Gorjana is one of the best Shopify jewelry stores you can get inspiration from. Its jewelry pieces include stylish necklaces, earrings, bracelets, rings, charms, and more. 

What makes Gorjana stand out is its focus on everyday wearability. Since Gorjana focuses on modern and versatile designs, it makes it a go-to stop for jewelry lovers looking for both everyday essentials and special occasion pieces. 

16. Jewlr

As one of the best Shopify jewelry stores in today’s market, Jewlr provides customers with the creative control to design their favorite pieces.

The brand goes the extra mile with special features that elevate the gifting experience. Also, for an unforgettable keepsake, personalized engraving allows you to add a special message or initials. 

Jewlr’s success can be attributed to its high-quality craftsmanship using premium materials and skilled artisans, resulting in exquisite and durable pieces. The store offers a user-friendly online experience with detailed guides and a helpful customer service team to assist in the design process.

17. Bulgari

This Shopify jewelry store is an online extension of the famous Italian luxury house, which dates back to 1884. Bulgari’s jewelry collection includes luxurious engagement and wedding rings, necklaces, bracelets, and earrings.

Its jewelry collection stands out for its distinctive and bold style featuring vibrant diamonds and gemstones.  

Bulgari’s long and rich history gives the brand a sense of tradition and quality that’s appreciated by luxury consumers and has contributed to its enduring appeal and success in the jewelry market.

18. Myka 

Specializing in timeless designs since 2006, Myka caters to individuals seeking to add a touch of elegance to their everyday lives.

The website has high-resolution product photos of various pieces — from delicate everyday pieces to statement necklaces.

Beyond its core collection, Myka offers several unique features, such as the ability to personalize certain pieces with initials or birthstones for special occasions. 

Another standout feature is the curated selection of gift sets, with expertly paired complementary pieces for effortless gifting.

19. Mint & Lily

Mint & Lily stands out due to its strong emphasis on personalization and thoughtful designs. One of its USPs is its extensive range of customizable jewelry options and pieces that are designed to last, using 18k gold, silver, and rose gold plating.

Another factor contributing to Mint & Lily’s success is its active engagement with current trends and customer needs. The store frequently updates its collections to include new arrivals that reflect the latest fashion trends, ensuring that its selection remains fresh and appealing.

20. King Ice

King Ice is a leading streetwear jewelry brand on the Shopify platform. Its focus on bold, urban aesthetics is what attracts and converts customers.

The website features a selection of silver and gold jewelry with a distinctly iced-out look. From chunky Cuban link chains and pendants to statement rings and earrings, its product range reflects the styles seen in modern rap music videos. 

Furthermore, King Ice offers a comprehensive shipping policy with a variety of domestic and international options, providing clear terms and conditions.

21. Jenny Bird

Jenny Bird impresses with contemporary designs and lightweight jewelry pieces. The store’s success hinges on the versatility and functionality of its products. Jenny Bird’s pieces are crafted from lightweight materials, ensuring all-day wearability for women with sensitive skin or who don’t want to wear heavy accessories.

Beyond the collections, its “Make it personal” section allows for customization, adding a personalized touch to any piece. This is one of Jenny Bird’s unique selling points. Additionally, the brand’s commitment to quality and innovative design attracts a loyal customer base. 

22. Shashi

Like other Shopify jewelry stores, Shashi offers a wide range of accessories, from necklaces and bracelets to earrings. However, its uniqueness is seen in its vibrant aesthetic. 

This commitment to visual appeal extends to its user-friendly website. High-quality product photos with multiple angles are used to showcase every detail and ensure customers can fully appreciate the pieces.

The brand’s focus on handcrafted pieces with a global influence is part of its core strengths. It’s one of the things that has made Shashi successful among other Shopify jewelry stores.

23. Story Jewellery

Another notable name on the list of best jewelry stores on Shopify is Story Jewellery, a brand that focuses more on jewelry pieces for gifting.

You can find fashionable pieces, including bracelets, rings, and necklaces, categorized by occasions like birthdays, Mother’s Day, Christmas, and more. 

Story Jewellery’s success lies in its ability to tap into the emotional connection people have with jewelry. Customers can personalize the pieces with birthstones, names, engravings, dates, and more.

24. Vrai

Another example of a Shopify jewelry store with detailed product descriptions and specifications is Vrai. The store complements its informative content with high-resolution product photos. 

Vrai’s unique selling proposition lies in its commitment to customization and transparency. It offers a wide variety of loose diamonds, allowing customers to choose the perfect stone for their ring based on their preferences and budget. 

The website also provides detailed information about each diamond, including its cut, clarity, color, and carat weight. This level of transparency empowers customers to make informed decisions.

25. 77 Diamonds

Known for its bespoke jewelry products and services, 77 Diamonds is one of the jewelry stores on Shopify that caters to people seeking high-quality jewelry pieces. The website displays various engagement rings, wedding bands, eternity rings, and diamond jewelry.

A distinctive feature of 77 Diamonds is its commitment to bespoke design. The brand provides customers with the opportunity to have creative control over the pieces they purchase. Customers can share their ideas and work with the brand’s team to create a personalized design. This ensures that the designs aren’t only beautiful but also hold sentimental value.

Core elements of a successful online jewelry store

Running a thriving online jewelry store extends beyond the artistry and having a unique jewelry collection. Here are some practical Shopify tips to help your store thrive in today’s competitive ecommerce market. 

Design elements

Your store’s design is what attracts customers to explore your products. Some important design elements you should pay attention to include:

• User-friendly navigation: Your website’s navigation should be intuitive with a clear and concise menu, allowing customers to quickly find what they’re looking for
• High-quality images: Invest in professional-grade images that showcase the intricate details and clarity of your pieces, including multiple shots from various angles and close-ups
• Stunning themes: There are free and paid Shopify themes that you can use for showcasing jewelry, which often include features like product zoom functionality and slide-out carts, for a user-friendly experience

Shopify apps

The Shopify platform allows integration with multiple apps to improve the functionality and performance of your online store. Consider using Shopify apps that address key aspects of the customer journey. For instance, you can use live chat apps to provide instant support and resolve customer queries promptly.

You can also add user reviews to provide social proof and gain the trust of potential customers. People are more likely to purchase from a store where others have had positive experiences. 

Moreover, upselling and cross-selling apps can help suggest related or complementary products to customers during the checkout process.

Images and descriptions

Customers rely on product images and descriptions to make purchasing decisions online, as they can’t physically examine the items before buying.

Here are some tips to maximize the impact of your product descriptions and images:

• If feasible, utilize 360° product views so customers can virtually examine the piece from all angles 
• Each jewelry piece should have detailed and accurate information about it, including materials, dimensions, weight, and any relevant features 
• Make use of relevant keywords throughout your descriptions to improve organic search ranking and online visibility

Mobile optimization

Statistics show that more than half of all web traffic originates from mobile devices. Failing to prioritize mobile optimization means you’re losing out on potential customers who use their smartphones and tablets for browsing and shopping.

Make sure you optimize your website for easy accessibility and user-friendliness on various mobile devices. This can involve using a responsive design that adapts to different screen sizes and devices.

Customer services

A successful online jewelry store relies on providing exceptional customer service to build trust and drive repeat business. Effective customer service encompasses various aspects, including communication, support, and overall shopping experience. 

Here are some tips to ensure you provide excellent customer service: 

• Establish clear communication channels, such as phone, email, live chat, or social media
• Offer secure payment options and a streamlined checkout process
• Establish a clear returns and refunds policy, outlining any associated fees

Marketing strategies

An effective marketing strategy can help attract customers to your Shopify jewelry store and one of them is email marketing. It allows you to directly reach your target audience and offers the best ROI.

Omnisend is one of the best email marketing apps for Shopify and other ecommerce platforms. Its drag-and-drop email builder makes it effortless to design professional-looking emails without any coding knowledge. Omnisend integrates seamlessly with Shopify, keeping your customer data and product information in sync without the clunk.

Social media is another powerful channel for marketing your jewelry store. Platforms like Instagram and Pinterest are visual-focused, making them ideal for showcasing your jewelry designs. Regularly posting high-quality photos and videos of your products can help build brand awareness and drive traffic to your store, ultimately increasing sales. 

Conclusion

Venturing into the Shopify jewelry market presents opportunities for innovation. As you draw inspiration from the curated list of top Shopify jewelry stores above, consider how their unique design elements, marketing strategies, and customization options can be adapted to your brand. 

If you’re inspired by these examples and ready to start your jewelry store, Shopify offers a wealth of resources to help you get started. You can sign up for a free trial to explore the platform’s features, access tutorials to guide you through the setup process, and utilize Shopify apps to enhance your store’s functionality. 

Frequently asked questions 

1. What Shopify jewelry store makes the most money?

Many top jewelry stores are successful and lucrative Shopify brands, indicating significant revenue. They include: 

• Missoma
• Mejuri
• Jeulia Jewelry
• Catbird
• Glamira
• Qalo
• Edenly
• Miansai
• Maison Miru
• Effy Jewelry
• Rebel Nell
• Baby Gold
• Oak and Luna
• Gorjana 
• Jewlr
• Bulgari
• Myka 
• Mint & Lily
• King Ice
• Jenny Bird
• Shashi
• Story Jewellery
• Vrai
• 77 Diamonds

2. What is the most famous Shopify jewelry store?

Brand recognition can vary depending on the target audience and marketing reach. Some popular Shopify jewelry stores with a strong online presence include:

• King Ice
• Missoma
• Bulgari
• Glamira
• Mejuri
• Qalo
• Rebel Nell
• Shashi
• Vrai

3. Is Shopify good for the jewelry business?

Shopify is a popular ecommerce platform that’s suitable for online jewelry businesses. Many Shopify jewelry stores have successfully used the platform to build their online presence and sell their products. Shopify’s features, such as customizable storefronts, social media integration, and shipping policies, can help jewelry stores stand out and attract customers.