10+ Shopify landing page examples 2025 [+best practices]

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Are you a Shopify store owner struggling to create a landing page that converts?

We get it — your landing page often leaves the first impression on your potential customers, giving them an idea of what your brand is about. If it falls flat, so does your revenue. Clearly, the stakes are high.

So if you’re looking for the best Shopify landing page examples for some inspiration, you’re in the right place!

Our curated list of 10+ Shopify landing page examples for 2025 is a collection of inspiring pages from various business niches. Each example features excellent design, compelling copywriting, and smart calls to action (CTAs). These examples will inspire you to make landing pages that can drive sales and engagement for your Shopify store.

We’ll also discuss the most common Shopify landing pages and best practices to optimize your Shopify landing pages.

What is a Shopify landing page?

A Shopify landing page is a standalone web page designed to convert visitors into customers. It’s designed to promote a specific product, offer, or campaign within a Shopify store and aims to drive targeted traffic, capture leads, or convert visitors into customers.

A Shopify landing page begins with a compelling headline, followed by a clear, benefit-driven copy that highlights the value of the offering. High-quality images or videos enhance the visual appeal and convey the product or service’s benefits. A prominent call-to-action (CTA) guides visitors toward the desired action, while social proof helps build trust and credibility.

The most common Shopify landing pages

The types of landing pages you create on Shopify will depend on your business model and marketing strategies. To give you a better idea, let’s look at some common types of Shopify landing pages:

Type of Shopify landing pages	Description
Product landing pages	They draw attention to a single item by providing valuable information about it. This includes USPs, high-quality images, and the main benefits.
Product category landing pages	These landing pages organize a selection of items within a specific category. They focus on categories rather than a single product, making it easier for customers to explore what you have to offer.
Sale or promotion landing pages	These pages highlight current sales, discounts, or special promotions to drive urgency and increase conversions.
Coming soon or pre-launch pages	They create anticipation for future offerings by giving interested buyers some teasers, such as the launch date.
Product quiz landing pages	Tailored to specific seasons or holidays, they engage visitors by guiding them to appropriate products based on their interests.

Shopify landing page best practices

Unlike the website pages, Shopify landing pages are optimized for conversion. Every element is carefully added to the page to guide visitors toward the desired action, and their narrow focus makes them indispensable for ecommerce marketing campaigns. 

Here are some best practices to consider when designing your Shopify landing page:

• Simple and clean layout: A cluttered landing page can be confusing or distracting, so stick to a minimalist design with clear navigation. Use ample whitespace to create a visual breathing room, highlight key elements, and improve readability.  
• Clear and compelling value proposition: Visitors should easily understand your product or service and its benefits. High-converting pages often offer value through incentives such as free resources, discounts, or engaging content.  Ensure your value proposition stands out and that you deliver on the promises made.
• High-quality visuals: Visual elements like product photos, illustrations, GIFs, or videos complement your landing page’s compelling copy. They can help clarify concepts better than text alone.
• Strong Call-to-Action (CTA): Your landing page should feature prominent and clear CTA buttons. The primary aim of your landing page is to prompt a specific action. That’s why limiting the number of CTAs is important to avoid confusing visitors.
• Responsive design: Ensure your Shopify landing page provides a seamless experience across all devices, including desktops, tablets, and smartphones. A responsive design is crucial for accommodating a diverse audience and boosting user satisfaction.
• Fast load times: Slow pages can lead to higher bounce rates. To identify performance issues, use tools like Google PageSpeed Insights. They can help analyze your site’s speed and identify areas for improvement. Compress videos, images, and other elements. 
• Trust signals: Build credibility by including trust signals like customer testimonials, reviews, and security badges. These elements reassure visitors that your product is high-quality. As a result, the buying process is shortened. 

Shopify landing page examples 

Let’s explore some standout Shopify landing page examples that can inspire your next page design. These examples demonstrate some best practices in design, user experience, and conversion optimization.

To’ak Chocolate

To’ak Chocolate’s homepage stands out as one of the best Shopify landing pages, setting a high bar for luxury ecommerce. The page beautifully draws you in as it showcases the brand’s dedication to crafting the finest dark chocolate.

Stunning, high-resolution videos of the chocolate bars and their unique packaging immediately capture your attention.

The site is also easy to use, featuring a clear page that sorts the chocolate collections into groups. It tells you about the brand’s goals and values and highlights what makes To’ak Chocolate special — how it uses rare National cacao, ages its chocolate, and works with local artists.

Takeaways from this Shopify landing page example:

• Use high-quality images for an immersive experience 
• Keep the categories clear and distinctive
• Showcase reviews from happy customers to build trust and credibility 

“Our automated welcome series allows us to share our brand story with anyone who subscribes, which helps us communicate the uniqueness of our brand. We tell the story from the founder’s perspective, the farmer’s perspective, and from other voices… Email automation makes it possible for a small team like ours to show customers that we care about building a connection.” James Le Compte, CEO of To’ak Chocolate See how James uses emails to convey the brand mission and achieve an impressive 18% conversion rate: To’ak Chocolate case study

Kerrits

A well-organized and visually pleasing experience awaits horse lovers on the Kerrits website. The page effectively shows off featured collections and sales, drawing attention to new items and holiday promos. 

The site is easy to navigate, with a clear menu that sorts products by type, such as riding clothes and accessories. It also includes a search tool to make it easier for users to find specific items. 

The bold headline “New Fall Collection is Here!” gets your attention right away. It evokes an emotion — excitement about what’s to come. 

The subheadline provides more details as it highlights the collection’s stunning colors and playful prints. It also showcases a combination of equestrian style with lasting performance. It’s like a preview of what you can expect to find. 

The call to action, “See What’s New,” is clear and direct, encouraging you to explore the collection further and potentially make a purchase.

The site’s mobile response is great. It ensures a smooth user experience, regardless of the device used. This is very important in today’s shopping world, where consumers tend to window-shop on their phones. 

Takeaways from this Shopify landing page example:

• Align imagery and color schemes with brand identity
• Implement clear categorization and search tools
• Ensure a responsive design for mobile users

Hopaal

The “Surchemise Thermique Merinos Femme” product page on Hopaal is an example of a well-thought-out Shopify landing page. By prioritizing style and sustainability, it stands out as one of the best Shopify landing pages among eco-conscious fashion brands.

The neutral color palette enhances the product’s appeal while maintaining a sophisticated aesthetic. This strategy could be incorporated into Shopify landing page templates for fashion retailers. 

Navigation is straightforward, making key details easy to find. Product information is clearly organized and includes essential details like materials, care instructions, and size availability.

This shortens the buying process by helping customers make decisions around their purchases. Moreover, the customer reviews on the page help build trust by sharing past experiences with the brand and allowing new users to make informed choices.

Takeaways from this Shopify landing page example:

• Use a simple layout with neutral colors to maintain focus on the products
• Provide clear product information and care instructions
• Highlight eco-friendly materials to increase brand loyalty

Stumptown Coffee Roasters

Stumptown Coffee Roasters’ website is another excellent addition to our Shopify landing page examples. The lively and interesting page shows how much the company cares about making great coffee. 

The design is beautiful, with the colors resembling the warmth and richness of prime coffee. It showcases large, high-quality pictures of coffee products and brewing methods to pique the user’s interest. 

The layout is easy to understand, allowing users to move between sections, including featured products, subscriptions, and educational content about coffee. A clear menu sorts products by type, such as blends and single origins, making it easier to find what you’re looking for.

Users can easily find new products, holiday deals, and subscription options, enabling them to save money, particularly on regular purchases. 

The homepage focuses on storytelling, specifically about where the coffee beans come from. This level of transparency helps customers understand the origin of the company’s products and, more importantly, that they care about sustainability and building good relationships with farmers. 

This approach makes shopping more enjoyable and aligns with the growing consumer interest in sustainability and ethical sourcing.

Takeaways from this Shopify landing page example:

• Implement a warm color scheme with high-quality images
• Create a well-organized menu for easy navigation
• Emphasize partnerships and sourcing to build customer connections

UpCircle Beauty

UpCircle Beauty’s homepage design is clean and bright, with the colors working well together. It’s also well-complemented by high-quality pictures of the products and their packaging. 

The headline, “HIGH-PERFORMANCE BEAUTY, MADE SUSTAINABLY!” showcases the brand’s selling point at a glance. It reinforces the brand’s ethical and sustainable values. 

Additionally, the prominent display of the brand’s B-Corp recognition helps reiterate its commitment to cruelty-free practices. This appeals to consumers who want to buy natural, cruelty-free, and vegan products and those who care about the environment. 

The page also includes a skin quiz, allowing customers to get personalized product suggestions based on their needs. This dynamic feature increases customer engagement, and as a result, conversions are increased. 

Takeaways from this Shopify landing page example:

• Use a bright, clean layout to showcase products
• Implement well-organized sections and interactive elements like skin quizzes
• Communicate brand values and certifications clearly

Blendjet

BlendJet is a superb example among Shopify landing page examples for product-focused businesses. The brand has effectively shown off its collection of portable blenders. 

At first glance, the product’s features are clearly presented, which can shorten the decision-making process and help potential customers quickly determine if it meets their needs. The bright colors and high-quality pictures of the BlendJet 2 also make the page more interesting. 

The site is easy to use with a well-organized menu featuring clear categories: BlendJet 2, accessories, instant beverages, recipes, and support. Users can easily find what they’re looking for, whether they want to buy a blender or need some new smoothie recipes. 

Because the product’s key features, such as portability and ease of use, are well-showcased, potential customers may find it too hard to miss out. 

The page stands out because it focuses on user-generated content like social media posts and testimonials. This gives the brand more credibility and helps potential customers envision how the product would fit into their lifestyle. 

In addition, the recipes tab encourages customers to think of new ways to use their BlendJet.

Takeaways from this Shopify landing page example:

• Use vibrant colors and engaging imagery
• Create a well-organized menu for easy product discovery
• Incorporate user-generated content and recipes for authenticity

Huel

Huel’s website is another noteworthy addition to our Shopify landing page examples, as it effectively communicates the brand’s goal of making food that’s 100% healthy. 

The sleek and modern design includes just the right amount of white space and bright images to make the products look good. It also grabs your attention right away with catchy headlines that show how convenient and good Huel’s services are.

The site has a well-organized menu separating products, subscriptions, and nutritional facts. This structure makes it easy for users to locate their needs, whether for snacks, meal replacements, or specific dietary solutions. 

The calls to action contrast the background, making them easily visible. Compelling copy is included, encouraging users to subscribe to save money and try Huel risk-free with a money-back promise. 

One of the best things about the site is the comments from happy customers and registered dietitians. These endorsements increase Huel’s credibility in the healthy food industry. 

Takeaways from this Shopify landing page example:

• Implement a clean layout with bright images and well-organized categories
• Use clear calls to action
• Incorporate customer and expert testimonials for credibility

Little Chonk

Little Chonk’s fun and interactive homepage aligns nicely with the brand, which is all about pet care. You’ll immediately notice that the design is playful, featuring bright colors. Pictures of the brand’s dog carrier backpack, the Lil Gulp, show off its features in a way that appeals to pet owners who want a balance of style and functionality. 

Users can quickly look through the different sections, including product information, customer reviews, and how it works. You can even toggle between a video and a manual to learn how the product works. 

Users can also quickly find details about the product’s materials, ergonomic design, and safety features.

Little Chonks highlights the importance of customer feedback in making the product feel more reliable. It also flaunts the brand’s trustworthiness in creating products that live up to its customers’ expectations. 

Furthermore, the playful language used on the website creates a positive vibe that appeals to pet parents.

Takeaways from this Shopify landing page example:

• Use bright colors and playful graphics to showcase brand personality
• Implement clear labeling and simple menus for easy navigation

Flaus

In our lineup of Shopify landing page examples, Flaus demonstrates how to effectively market a specialized product. It has a neat and sleek look, and the colors are consistent with the brand’s style. 

The pictures and videos show off the product’s features so potential buyers can understand how it works. For example, it includes information about the product’s comfortable handle and Y-shaped floss head. 

The site also effectively highlights the product’s best features, such as its ability to clean hard-to-reach places, reduce waste, and make flossing more comfortable.

To increase product credibility, the page reveals how the product was designed by a dentist and is suggested by dentists. This helps potential buyers, particularly oral hygiene enthusiasts, trust the product more. 

The brand’s credibility is further enhanced by customer reviews and a money-back promise, which makes consumers more likely to try the product with confidence. 

Takeaways from this Shopify landing page example:

• Create well-organized menus with clear calls to action for easy browsing
• Incorporate customer testimonials and expert endorsements to build trust

Stoov

The Stoov homepage is included in this list of Shopify landing page examples because of how it presents innovative products. Its stylish and inviting homepage showcases the brand’s cordless heating cushions perfectly. 

Smooth, simple lines and a soft color scheme show the brand’s commitment to creating comfortable products. 

The site’s simple design draws attention to the product’s best features, such as its far infrared heating technology and the convenience of its rechargeable battery.

The site is easy to navigate, including a clear menu that sorts products by type and use and customer reviews that help build trust by showing that other customers have been satisfied with the product. 

Customers thinking about buying can feel good about their choice because there are over 10,000 positive reviews.

The page also focuses on safety features like burning protection and automatic shut-off. This information gives customers peace of mind about the product’s dependability, so as a result, the product becomes more appealing to customers who prioritize safety. 

Overall, the site makes shopping easy by including clear calls to action that guide users through the buying process.

Takeaways from this Shopify landing page example:

• Implement a clean design to highlight product features and benefits
• Emphasize safety features to instill confidence in product reliability
• Use customer reviews to build trust and showcase product effectiveness

Memo Paris

Our collection of Shopify landing page examples wouldn’t be complete without the one by Memo Paris. Complementing the high-end approach to fragrance that Memo Paris offers, its website is both attractive and engaging. 

The design is classy, spotlighting the high-quality product images and their inspirations. It also features artistic images resembling the places and themes that inspired each scent, creating a story that begs to be explored.

The homepage effectively shows off the brand’s featured fragrances and collections. Interactive features like the scent profile quiz keep users interested and engaged. This quiz helps consumers identify their ideal scent according to their needs and preferences. 

Each fragrance has a description that takes customers through a unique olfactory place. This storytelling method not only makes shopping more fun but also helps a stronger connection between the customer and the brand. 

Takeaways from this Shopify landing page example:

• Use a minimalist design with high-quality imagery to showcase a luxurious brand aesthetic
• Create clearly organized categories for intuitive navigation
• Provide detailed product descriptions to engage customers 

Summary

The Shopify landing page examples showcased in this article offer valuable insights into effective strategies for captivating audiences, fostering trust, and ultimately driving conversions. From the luxurious storytelling of To’ak Chocolate to the playful colors of Little Chonk, each example demonstrates how a well-crafted landing page can yield significant results.

To further improve your Shopify landing pages and overall ecommerce strategy, consider leveraging tools like Omnisend. With features that perfectly complement your landing pages, Omnisend can help you create targeted campaigns, re-engage abandoned cart customers, and maintain consistent communication across multiple platforms.