You spend time building an SMS list, perfecting your automations to cover their customer journey, only for your website not to convert. An SMS landing page fixes the disconnect between engaged subscribers and generic web experiences.
Bridging that gap matters because US brands generated over $25 million in SMS sales alone in 2024 (Omnisend). You can be confident your competitors have caught on.
Landing pages built for mobile shopping, with personalization, are more likely to engage your SMS customers than standard ones. That’s especially true for time-sensitive offers, abandoned carts, and exclusive product drops where speed matters most.
This article is a complete guide to SMS landing pages, including what they are, why you need them, how to build them, and examples to inspire your efforts.
Join Omnisend to build SMS landing pages that convert
Text message campaigns converted at 2.18% globally in 2024. Automations converted at 4.75%. Both numbers climb when you send traffic to pages built for mobile customers instead of your regular website.
SMS customers have different journeys from email, search, and social media visitors. They click and are ready to buy, not browse. Landing pages designed for SMS traffic convert better because they match this behavior:
Checkout in seconds: Your SMS promises “30% off winter coats.” The landing page shows coats with a discount applied and a checkout button above the fold.
Built for one-handed shopping: SMS customers use phones while walking, on transit, in line. Landing pages need giant buttons, minimal scrolling, and forms that autofill.
Cart recovery without rebuilding: Abandoned cart SMS links to a page with items loaded, customer data filled, and payment ready. Standard cart recovery sends them to an empty cart that they then have to rebuild from memory.
Sales momentum: Your “Midnight sale” SMS gets opened at 11:45 PM. SMS landing pages display sale items instantly, so customers buy before the deadline.
Direct attribution reveals what works: Your texts can include UTM links, letting you track clicks, conversions, and revenue per message. Know which offers convert best, and use that information to build even better landing pages.
Where to use SMS landing pages (key use cases)
SMS landing pages convert best when your timing matches customer intent. Build them for these key moments:
Welcome series for new subscribers: New SMS subscribers receive a welcome text with 15% off their first order. The link takes them to a landing page showing your bestsellers with the discount already applied at checkout.
Here’s an example text message for this series offering 10% off:
Image via Omnisend
Clicking the link triggers the customer’s mobile web browser and loads this landing page:
Image via Omnisend
In this instance, the SMS links to a landing page with an additional step (clicking the CTA button), the purpose of which is to track the number of click-throughs the landing page generates.
Flash sales and urgent offers: An SMS announces “Save 10% on your next subscribe & save for 24 hours.” The landing page shows subscription products with the timer counting down and the discount active.
Product launches: VIP customers get early access via SMS. The landing page displays only the new product with purchase options.
Abandoned cart recovery: A customer left a cart full of items? Cart abandonment texts link to a landing page displaying abandoned items, saved payment details, and express checkout.
Post-purchase engagement: Follow up purchase confirmation texts with a link to a landing page showing tracking information and complementary products. Customers will appreciate this, plus it allows you to upsell with related product suggestions on the page.
How to create an SMS landing page that converts
Building an SMS landing page requires ruthless focus. Your customers clicked from a 160-character message, and they want what you promised, fast.
Mobile-first or mobile-only
Build pages for portrait mode with tap targets at least 44×44 pixels. Forms need minimal fields with autofill enabled. Additionally, all interactive elements should fit within one swipe.
Omnisend’s landing page builder includes mobile-responsive templates that automatically adjust button sizes and form fields for thumb-friendly navigation.
The image below shows Omnisend’s editor with draggable Items:
Image via Omnisend
Mirror your SMS content
Your SMS says “Flash sale 40% off sneakers.” The landing page headline repeats “40% Off Sneakers Flash Sale.” No variation, no clever wordplay.
Customers clicked expecting what you promised, so deliver it immediately when they land to build trust and encourage conversions.
Strip everything unnecessary
Remove navigation menus, footer links, sidebar content, and related products from your SMS marketing landing page. One page, one purpose.
Omnisend lets you create standalone landing pages without your store’s navigation. Show only the offer, product grid, or discount wheel you promised in the SMS.
Here’s a laser-focused landing page built in Omnisend:
Image via Omnisend
Visual hierarchy matters
Lead with your point in the largest font size. Product images should dominate the screen without requiring scrolls. CTA buttons need contrasting colors or borders to demand attention.
Omnisend’s form builder arranges these elements effectively from the start, then lets you fine-tune placement and sizing to match how your brand presents offers.
Action-oriented CTAs
“Submit” tells customers nothing. “Get My 40% Discount” tells them everything. Match CTA language to the SMS promise. For cart recovery, use “Complete My Order.” For sales, “Shop Flash Sale Now.”
Omnisend allows custom CTA text on every button. Plus, you can link directly to pre-filled carts or product collections to suit the context.
Track everything
SMS campaigns need tracking to prove ROI. Omnisend lets you add UTM links to your SMS and landing page links, capturing source, medium, and campaign data.
Your reports in Omnisend also show the total number of SMS sent. If you’re a Pro plan customer, you can access Advanced Reporting, which provides revenue generated by each channel (email, SMS, push) and trends. Here’s an example:
Image via Omnisend
Speed wins
Fast page loads create the first impression that matters. Open your landing page on your phone using mobile data instead of WiFi to test real-world performance.
Omnisend hosts landing pages on fast servers. You can also compress images and upload custom ones to improve load times.
Stay compliant
Send SMS marketing landing page links only to customers who explicitly opted in. Never text customers who gave their number solely for shipping updates or customer service.
Include your privacy policy link in the landing page footer, and ensure that all texts have opt-out instructions. These legal requirements protect both your business and customer trust.
Overall, the most effective SMS landing pages are fast, match the text message’s context, and minimize tapping and scrolling. Watch this video for more tips:
Growing your SMS subscriber list with landing pages
Your SMS signup landing page can convert social media followers and email subscribers into text message recipients. Unlike capturing emails, phone numbers require more substantial incentives and value propositions since SMS feels more personal.
Build dedicated opt-in pages
SMS signups deserve their own pages rather than competing with product promotions or email captures. Add links to these pages from every customer touchpoint you control.
Lead with irresistible incentives
Phone numbers are going to cost more to capture than email addresses. While 10% off might capture emails, SMS needs 20% discounts, exclusive product access, or gamified rewards.
Omnisend’s Wheel of Fortune helps turn boring forms (and offers) into engaging experiences where visitors spin for prizes.
Simplify your forms
Phone number. First name. Consent checkbox. Nothing else. Every additional field reduces signups. Omnisend lets you add required compliance language. The image below shows how this might look at the bottom of your forms:
Image via Omnisend
Pro tip SMS marketing requires explicit consent. Texting customers without their permission risks TCPA fines up to $1,500 per message and can permanently damage your brand reputation.
SMS landing page links work best in high-trust locations. Email footers are perfect for engaged subscribers. Post-purchase pages can catch buyers when satisfaction peaks. QR codes on packaging turn physical products into list-building tools.
Build trust with transparency
Building your SMS subscriber list is easier when you’re upfront. Show message frequency, sample texts, and easy unsubscribe options. Hidden terms and vague promises will make your customers think twice about signing up.
Using SMS landing pages in your campaigns
SMS landing pages give your marketing campaigns a dedicated destination.
Flash sales and seasonal promotions
Black Friday SMS announces “50% off everything, today only.” The landing page displays only sale items, featuring countdown timers, and the discount is automatically applied. Omnisend lets you schedule your SMS to arrive after your landing page goes live.
Product launches need exclusive access
VIP customers get early access texts linking to pages showing only the new collection. Regular customers receive different landing pages with waitlist signups. Omnisend’s segmentation ensures each group sees content matching their status.
Abandoned cart sequences
Automated SMS reminds customers about forgotten items. The landing page shows their exact cart with a one-click checkout. Add a 10% discount that expires in 24 hours. Omnisend’s abandoned cart automation includes SMS and landing page templates ready to customize.
Cross-channel alignment
Email showcases new arrivals, and Instagram ads feature those same products. SMS links to landing pages displaying exactly what customers saw in other channels. Consistent messaging builds trust rather than confusion from conflicting offers.
Track and optimize
Monitor which landing pages convert best. Test different offers for the same audience. Compare SMS campaign performance against email. Omnisend tracks SMS sends and helps you determine sales and revenue from all marketing channels.
Divatress grew its SMS list to 70,000 subscribers in eight months using Omnisend. SMS campaigns generated $123,000 in first-year revenue, with 8% click rates versus 3% for email. Read the case study.
Examples of high-converting SMS landing pages
These three SMS landing page examples have high-converting elements like standout CTA buttons, explicit opt-ins, and significant offers:
1. Oh Polly
Womenswear retailer Oh Polly builds SMS landing pages for seasonal events. Its forms have four fields (first name, last name, email address, phone number), and an unticked checkbox for “opt-in to SMS marketing.” Check out the screen grab below:
The substantial offer of 30% off is more than enough to encourage people to hand over their phone numbers. If this were an email page, it could get away with as little as 10% off.
3. Mokwheel
Electric bicycle brand Mokwheel’s SMS landing page has a unique layout. It leads with images, then a Trustpilot score base, then red lettering for a $60 off coupon. Swiping reveals the form, which uses consent text and a striking, on-brand orange CTA button:
The $60 off offer is compelling, and below the form, there are customer recommendations and FAQs, effectively answering any potential questions people have before signing up.
Examples of successful SMS landing page campaigns
Ecommerce stores of all sizes use Omnisend to build winning SMS campaigns. It works with Shopify, BigCommerce, and other major ecommerce platforms, like WooCommerce, to connect your SMS marketing efforts.
Here are three examples of successful SMS marketing campaigns:
Fashion retailer increases flash sale conversions
A women’s clothing brand sent SMS alerts for its 24-hour flash sale. The landing page showed only sale items, discount codes auto-applied, and countdown timers. Its 20% off campaign achieved 13% conversion from SMS clicks compared to 4% from email campaigns.
Your takeaway
Flash sales convert best when landing pages display countdown timers, auto-apply discounts, and show only sale items without distractions.
Beauty brand builds launch day buzz
A cosmetics store collected 3,000 leads for its new foundation line. Its SMS announced “New shades dropping Friday” with a landing page featuring shade swatches and an email capture for early access. Half of those leads converted to buyers on launch day.
Your takeaway
Product launches work in two phases — collect leads with preview pages first, then convert those warm leads on launch day.
Jewelry store’s VIP shopping event
A boutique jewelry retailer invited top customers to a private shopping event via SMS. Its landing page included event perks, RSVP forms, and exclusive preview images. The store saw 25% click rates and filled its 50-person event within two hours.
Your takeaway
VIP segments respond to exclusive access, so create landing pages that feel private and show benefits others won’t receive.
SMS marketing compliance 101
SMS marketing works when customers want your messages.
Without their permission, bulk texting and automated messages are spam and open you to TCPA fines of $500 to $1,500 per message.
Get explicit opt-in consent
Never text customers without written permission. Email subscribers who gave phone numbers for shipping updates cannot receive marketing texts unless they separately agree. Previous purchases don’t grant SMS permission either.
Omnisend lets you add legal content to your landing page templates. Additionally, you can customize the text. Here’s the standard text:
Every marketing SMS needs unsubscribe instructions, such as “Reply STOP to opt out” for US and Canadian numbers, as well as unsubscribe links for international recipients.
Process opt-outs immediately, not days later. Omnisend handles STOP replies automatically and removes unsubscribers from your list instantly.
Identify yourself clearly
Start messages with your brand name so recipients know who’s texting. “ACME: Your order ships today” versus “Your order ships today” makes the difference between trust and suspicion.
Your landing pages should deliver what the SMS promised, from discount amounts to product access.
Include required disclosures
Signup forms need visible text stating message frequency, that standard rates apply, and opt-out instructions. A simple “two msgs/week. Msg and data rates may apply. Reply STOP to unsubscribe” covers the basics.
Respect boundaries
Send only between 9 AM and 9 PM in recipients’ time zones and stick to the frequency you disclosed at signup.
Prohibited content includes sex, hate speech, alcohol, firearms, and tobacco references, known as SHAFT violations. Sending at 2 AM or exceeding promised frequency triggers unsubscribes and complaints.
Track consent records
Document when and how customers opted in, including timestamps, form URLs, and consent language used. These records protect you if someone claims they never signed up. Omnisend logs consent details automatically for every SMS subscriber.
SMS marketing compliance means texting people who asked for messages, making it simple to unsubscribe, and keeping your promises about content and frequency.
Conclusion and next steps
SMS landing pages solve a critical problem. Your messages get clicked, but standard page visits rarely convert. Dedicated landing pages keep that SMS momentum going all the way to checkout.
You now have the blueprint: mobile-first design, focused offers, clear CTAs, and compliance basics. Plus, examples showing 13% conversion rates and 25% click-through rates.
Start here
Look at your SMS performance data. Which campaigns get clicks but low sales? Those need landing pages first. Abandoned cart reminders sending people to empty carts are obvious candidates.
Create one test landing page this week. Take your best-performing SMS campaign and build a page that mirrors its message. Compare results after 100 clicks to see the difference landing pages make to your sales.
Tools matter
Omnisend brings SMS marketing, landing page creation, and performance tracking together, letting you build pages faster, test variations easily, and see revenue attribution.
The bottom line is that your SMS subscribers clicked for a reason. Give them landing pages that deliver on that promise.
Try Omnisend free to create your first SMS landing page today
An SMS page is a mobile web page customers reach after clicking a link in your text message, designed to convert SMS traffic into sales or signups.
What is the landing page text?
The written content on your SMS landing page — headlines that match your SMS promise, product details, call to action buttons, and required legal disclosures.
Is SMS text blasting legal?
Yes, but only to customers who explicitly opted in to receive marketing texts. Sending without permission violates TCPA laws with fines reaching $1,500 per text.
Does SMS really have a 98% open rate?
No. SMS platforms can’t measure opens like email does. The 98% stat likely comes from consumer surveys about reading texts, not tracking data.
Simonas is a Content Team Lead at Omnisend. Early on, he developed an interest in blogging, online media, internet culture, and what makes the online world spin (it's content). When he's not fully immersed in extraordinary cyberspace adventures (giggling at memes), you'll probably find him at a live music gig or reading fiction.
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