We’ll also look at some real email marketing examples from actual brands to give you inspiration beyond the subject line. Whether you’re a business owner, an email marketer, or a growth guru, these tantalizing tidbits will fuel your creative engine and pave the way for jaw-dropping results.
So, let’s get started!
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This is a great example of an effective travel email that grabs your attention and makes you want to take action.
The subject line is brilliant because it gets straight to the point and captures the essence of Sun Country Airlines’ offer in just a few words.
It’s so important to be concise in emails because people tend to quickly scan their inboxes, and if the message isn’t clear, they might skip it altogether.
But with clear and concise language like this, readers can quickly understand the email without spending too much time on it.
And that phrase “Find the escape you’ve been waiting for” is just perfect. It’s the kind of language that makes you want to pack your bags and head out on an adventure right away.
Skyscanner’s recent email campaign is a perfect example of their skill at capturing the attention of wanderlust-filled travelers.
With a simple subject line of “Spotlight on… Barcelona,” Skyscanner was able to create a sense of excitement and anticipation that made recipients eager to open the email and find out more.
One of the reasons this subject line is so effective is because it’s short and to the point, which ensures it won’t get cut off on mobile devices.
But it’s also cleverly crafted to pique the reader’s interest and draw them in. It gives just enough information to compel the reader to open the email, but still leaves an element of intrigue, which can dramatically impact open rates.
Talk about a subject line that’s completely out of this world!
The email itself is a brilliant bait-and-switch, luring you in with a fake Mars vacation banner and then offering you to visit some tried and true holiday destinations in the Caribbean.
Gozengo definitely knows how to grab readers’ attention, and this email is the definitive proof of that statement.
Ever been on a road trip across the vast and beautiful United States? It’s an amazing experience. But let’s be honest, planning a road trip can be stressful.
Thankfully, Vacasa, a brand that matches people with local rentals, has come up with a solution.
Their email campaign has a subject line that immediately catches attention: “Wanderlust-worthy road trips”. It’s intriguing and makes you want to see exactly where the road will take you.
Once you open the email, Vacasa gives you their “summer road trip atlas” and highlights some really cool places to stay along the way. They even provide convenient links to accommodations, making it easy to plan your trip without any of the usual drama and stress.
By focusing on wanderlust and adventure, Vacasa inspires readers and makes them want to hit the open road.
Travel email subject lines: Wrap up
Now that you’ve feasted your eyes on these tantalizing travel and vacation subject lines and email examples, it’s time to put them to the test!
Unleash your creativity and let your imagination run wild as you craft your own attention-grabbing email campaigns. So go ahead, mix and match, add your own twist, or use these subject lines as the foundation for your next marketing masterpiece.
With a pinch of humor, a dash of emojis, and a whole lot of inspiration, you’ll be on your way to creating email campaigns that’ll captivate your audience and skyrocket your open rates.
We’ve got you covered for spring, summer, and every other emailing season. Email & SMS marketing that’s easy to use
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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