Looking for winter newsletter inspiration? We’ve got you covered.
Winter is the perfect time to heat up your email marketing with campaigns that target seasonal shopping habits and deliver high clicks, transactions, and revenue per email.
Your winter newsletters could share limited-time offers, seasonal bestsellers, end-of-year clearance sales, gift guides, customer stories, and more. Whatever you choose, keep in mind that newsletters that capture the spirit of the occasion and provide valuable content tailored to your recipient produce the best results.
Read on to discover 10 winter newsletter ideas for your store with guidance on why and when to consider sending them.
Create stunning winter newsletters with Omnisend’s ready-made templates
Danner’s limited-time offer newsletter uses a last-chance subject line to create a sense of urgency and encourage customers to open the email.
When customers first open it, they see a prominent “WINTER CLEARANCE” headline that instantly communicates the key benefit.
A smaller subheading follows: “70% off select styles,” reinforcing the deals available to further emphasize the value proposition.
Mentioning different types of footwear (work boots, hikers, etc.) in the content appeals to a broad audience, and mentioning member benefits (free two-day shipping) before the ”SHOP SALE” button encourages purchases and signups.
You could use this idea to shift old stock and free up inventory. Follow the example with clear psychological triggers (urgency, scarcity, value), strong CTAs, and a minimalist design using a newsletter template to make life easier.
2. Craft a winter dream with engaging visuals
Image via Really Good Emails
Subject line: A snow day with style
Vacasa’s subject line, “A snow day with style,” sets a luxurious, winter-themed tone for its promotional newsletter.
The heading “Treat yourself to a winter wonderland” invites readers to indulge in a magical experience and sets the stage for its recommendations. Vivid imagery also paints a picture of an idyllic winter getaway.
Phrases like “make warm memories” and “melt your troubles away” in the description target emotions and desires to appeal to the heart.
After a short and sweet introduction, customers can scroll through winter accommodation recommendations. These could be personalized based on the customer’s previous bookings, browsing history, and wish list.
If you’re looking to promote popular products and increase sales for highly visual products, this winter newsletter idea could be the one for you.
3. Use social proof to build trust
Image via Really Good Emails
Subject line: Winter winners
Cycling wear brand Rapha uses the “Winter winners” subject line in its newsletter to imply success, piquing interest to enhance open rates.
Clicking through brings the customer to a fantastic image of a cyclist in the mountains, with the heading “THE SEASON STARTS NOW” and the content offers social proof, mentioning that the riders of EF Education First trust its Pro Team collection to train and race year-round.
It then lists three products from the Pro Team collection, replacing what would otherwise be standard product descriptions with reviews from industry magazines like cyclist.co.uk and a genuine customer to balance it out.
This winter newsletter is a perfect example of a brand using social proof to establish the uniqueness and desirability of its products. You can do the same by collecting reviews and including them in your emails.
4. Share knowledge to establish authority
Image via Really Good Emails
Subject line: Everything we’ve learned about winter running
Running apparel brand Tracksmith uses winter newsletters to position itself as an expert and boost its credibility.
The subject line “Everything we’ve learned about winter running” delivers upfront value and indicates that the email contains comprehensive information.
Opening the email reveals the heading “Winter Wisdom” and a description of its latest website article with the CTA “Read More.” Leading with an article gives readers a reason to click through and engage further with Tracksmith’s expertise.
The newsletter then leads to a short promotional section with limited-edition products and a minimum-spend offer with a freebie.
It’s a great example of educating first and selling second to build trust and credibility, positioning Tracksmith as a premium, thoughtful running brand. You can use this idea by publishing educational content and sharing it.
5. Advertise a significant discount
Image via Really Good Emails
Subject line: Save 30% for our Winter Sale
Underwear brand SAXX uses winter newsletters to promote flash sales.
Specifying “30% off” and a “Winter Sale” in its subject line implies a limited-time offer with the value right there in front of the reader, encouraging them to act quickly.
The newsletter is simple, with a beige background and orange lettering to draw attention to the “Winter Sale: 30% off select styles” offer.
That heading matches the subject line to hit the offer home before leading onto a humorous description mentioning “mulled wine,” which directly links to Christmas.
Consider sending out a winter newsletter with a significant discount to shift inventory and increase sales immediately.
6. Use evocative language to spark interest
Image via Really Good Emails
Subject line: Keep your holiday candle lit
Men’s sexual health brand hims sends out holiday newsletters containing innuendos to market sexual performance products.
The subject line “keep your holiday candle lit” is a metaphor for maintaining sexual arousal, and the heading “make the holidays last longer than ever” plays on the idea.
The copywriters went even further in the description, with phrases like “Ready to rock the night away? leaving the customer in no doubt that hims enhances men’s sexual stamina.
Clear buy buttons and a helpful explainer titled “so what’s PEJ spray?” give the customer everything needed to start shopping.
An incentive closes the newsletter — 50% off gummies — to entice bargain hunters and encourage immediate action.
While innuendos might be irrelevant to your brand, you can use other evocative language to insinuate value and create a connection with your customers.
7. Help customers shop with a holiday guide
Image via Really Good Emails
Subject line: It’s here: the holiday gift guide
Ray-Ban’s take on winter newsletters captures attention and excitement for the holiday shopping season with a gift guide.
The “It’s here” subject line conveys a sense of anticipation and timeliness for the gift guide to entice customers to open the email.
Inside, the headings “HAVE A RAY-BAN HOLIDAY” and “THE GIFT GUIDE” lead to a short description with buttons to the guide and store locator.
Below these elements are links to product categories (Icons, Trending, Essentials) that will bring customers directly to the Ray-Ban shop.
Gift guides work well as a winter newsletter idea because consumers actively seek gift ideas and inspiration around the holidays. Consider creating them to help your customers discover new styles and products.
8. Spread warm wishes to build connections
Image via Really Good Emails
Subject line: A holiday note
Salomon uses personal, warm, and friendly winter newsletters (without promotional content) to build connections with its customers.
The subject line “A holiday note” establishes an intimate tone for the newsletter, making it feel more thoughtful than a marketing email.
The newsletter is short and sweet, with an image of two women by the mountainside to create togetherness, tranquility, and reflection. “HAPPY HOLIDAYS” is the single heading with a note about happy memories and a sensitive and well-wishing acknowledgment of how the holiday season can be lonely for some.
The content encourages the recipient to get outside and have more adventures, aligning with Salomon’s identity as a provider of sporting goods and outdoor equipment.
If you’re looking to connect with your audience and foster brand affinity without appearing promotional, give this winter newsletter idea a try.
9. Create a product showcase to inspire shoppers
Image via Really Good Emails
Subject line: Smiles Davis, Your Winter Wishlist Awaits ❄
Home, design, and lifestyle magazine Hunting For George sends out personalized emails with product showcases to encourage purchases.
The newsletter above jumps straight in with the heading ‘“WINTER WISHLIST” to position itself as a source of inspiration. It also includes a “SHOP THE COLLECTION” message at the end to prompt the recipient to explore the full product selection.
Newsletters with product showcases tap into the current season and position you as an authority on relevant and desirable products for that time of year.
Of course, the aim is to capture sales, so add shopping links to every product to make it easy for the recipient to browse and purchase them.
10. Reveal new products to build desire
Image via Really Good Emails
Subject line: Our Coziest Box Ever!
Food magazine Taste of Home uses winter newsletters to build desire for new products. In this case, its Winter Box.
The subject line “Our Coziest Box Ever!” taps into the reader’s craving for warmth, relaxation, and indulgence during winter.
Offering a discount — $10 off the first box — creates a sense of exclusivity and urgency, while the ”SUBSCRIBE NOW” CTA encourages the reader to take the next step.
Consider showcasing new products in your winter newsletter to increase engagement and awareness. To ensure relevancy, target the emails to subscribers who have shown an interest in similar products.
25 winter email subject lines you can steal
You’ve probably noticed the winter newsletter ideas above start with compelling subject lines that drive open rates and clicks.
Creating winter email subject lines can be the most challenging part of putting together a newsletter, but it’s easy with Omnisend’s free subject line generator.
This tool allows you to craft subject lines without effort. It works in seconds and gives you multiple ideas.
Alternatively, use any of these winter subject lines:
Winter Wonderland Awaits! Check Out Our Latest Collection
Cozy Up With Our Winter Must-Haves
Winter Sale Alert: Up to 50% OFF!
New Winter Arrivals: Stay Warm in Style!
Frosty Deals Inside: Explore Our Winter Specials
Chill Out With Our Winter Favorites
Winter Essentials You’ll Love: Shop Now!
Holiday Gift Guide: Top Picks for a Cozy Winter
Don’t Miss Out! Winter Clearance Starts Today
Fresh Winter Finds: See What’s New
Snowy Savings: Up to 40% Off Winter Gear
Your Perfect Winter Wardrobe Awaits!
Bundle Up in Style: New Winter Collection
Winter Clearance Event: Limited Time Only
Explore Our Top Winter Picks
Cozy Knits and Warm Layers: Winter Styles You Need!
Winter Wonder Deals: Save on Your Favorites
Winter Sale: Limited Stock, Hurry Up!
Shop Our Winter Collection and Stay Toasty!
Celebrate the Season: Winter Trends & Deals Inside
The best newsletter ideas tap into the moods, activities, and shopping behaviors that are top-of-mind for customers during winter.
You can maximize open rates with compelling winter subject lines and increase click-throughs to your website with a clear value proposition, CTAs, and engaging visuals within your newsletter.
Remember to continually test and optimize your winter newsletter campaigns to achieve the best results. Play with subject lines, CTAs, and imagery to see what works and refine your approach to create better campaigns.
Access free and easily editable winter newsletter templates with Omnisend
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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