Best WordPress email marketing plugins for growth in 2026

WordPress email marketing plugins can handle everything from basic newsletters to advanced automations. The right choice depends on whether you’re broadcasting updates or building customer relationships that drive repeat purchases.

Sending monthly updates requires far less functionality than running abandoned cart recovery, customer winback campaigns, and purchase-based segmentation.

For ecommerce sites, there are plugins that integrate with WooCommerce, track revenues, and segment users based on order history. The difference between knowing that someone has opened an email versus having spent $200 after clicking is significant.

Join us below to learn the best email marketing plugins for WordPress, including those for ecommerce sites, small businesses, bloggers, and more.

What to look for in a WordPress email marketing plugin

You’re comparing WordPress email marketing plugins, reading feature lists that all sound identical. Every option promises automation, templates, and analytics.

But which features turn subscribers into buyers? That depends partly on the type of plugin you’re working with.

Types of WordPress email marketing plugins

WordPress email marketing plugins fall into three broad categories. First, there are full-service email marketing plugins with WordPress integration — think Omnisend, Klaviyo, and Brevo.

Second, there are WordPress-native plugins that run entirely inside your dashboard, like FluentCRM, MailPoet, and AcyMailing. Third, there are specialized tools focused on list building or email delivery, such as OptinMonster and WP Mail SMTP.

Most ecommerce stores get the best results by pairing a marketing platform with at least one specialized tool.

With that context in mind, here are the five capabilities that separate revenue-generating email marketing plugins for WordPress from basic newsletter senders:

1. Automation

Automation ranges from simple welcome emails to complex behavioral triggers. Klaviyo builds different paths for $50 versus $500 cart abandoners. Omnisend sends emails based on when each subscriber usually opens them, not generic “best practice” schedules.

Some WordPress email marketing tools limit the number of steps, actions, or triggers you can use in automation flows. Omnisend doesn’t have those restrictions.

2. Segmentation

Check out segmentation features. Can the plugin group customers by what they bought, when they last purchased, or which emails they clicked?

Pre-built segments will save you time and help you make sense of large contact lists, whether you built them in your tool or imported them. Additionally, real-time segmentation is critical for ecommerce as it ensures accurate targeting.

Your email tool should have segments for engaged and disengaged contacts, segments based on store activity, and segments for inactive contacts. Omnisend and Klaviyo offer these.

3. Deliverability and SMTP compatibility

Deliverability is about active reputation management, not just sending emails. Constant Contact has feedback loops with ISPs and removes bad addresses to prevent impacting your sender reputation. Brevo also shows deliverability stats to help you catch any problems.

WordPress hosting services have a limit on the number of emails you can send per day. FluentCRM supports SendGrid and Amazon SES to get around these limitations. You want emails to go out at maximum speed on Black Friday, not trickle over the next week because of hosting limitations.

4. Ease of use — drag-and-drop builders and templates

Email builders show their true nature in five minutes. HubSpot is like using blocks: you add blocks, you move blocks, you can preview blocks, and it’s instant. If you’re googling “how do I add an image” during the demo, don’t use that plugin.

New templates should be professional out of the box, without editing. The good plugins have a lot of variety because, let’s be real, abandoned cart emails don’t look like newsletters.

5. Testing and analytics

You should be able to A/B test two email or SMS versions to refine your messaging, offers, timing, and frequency. HubSpot, Omnisend, and Brevo have A/B testing capabilities, although only Omnisend includes it for free.

Another must-have feature is analytics. At the very least, your WordPress email marketing plugin should track opens, clicks, and audience growth.

Klaviyo and Omnisend are renowned for their in-depth analytics, including real-time contact activity. Omnisend also shows how much revenue each customer has brought you, and provides their average order value (AOV) and predicted customer lifetime value (CLV).

Top WordPress email plugins at a glance

The table below shows our picks of the best WordPress email marketing automation plugins and newsletter tools. Click any of the links to jump to them:

Out of every email marketing plugin for WordPress on this list, Omnisend stands out for ecommerce stores.

It connects directly to WooCommerce, tracks revenue per campaign, and includes pre-built automation flows for abandoned carts, welcome series, and post-purchase sequences. What’s more, all these are accessible on every plan, including the free plan.

That said, the best WordPress plugin for email marketing depends on your use case. Tools like BDOW! focus on list-building, Sender suits small stores, and AcyMailing works well for converting content into newsletters.

Let’s take a closer look at each WordPress email marketing plugin:

Best free WordPress email marketing plugins

Not every store is ready to commit to a paid plan. The good news is that there are several strong, free email marketing plugins for WordPress. Also, some of these plugins are generous enough to let you run a real email program without spending a dollar.

Here are the best free email marketing plugins for WordPress worth considering:

• FluentCRM: FluentCRM offers a free version with basic contact management and email features. Paid plans start at $129/year for one site, with unlimited contacts and no monthly sending caps.
• Brevo: Brevo’s free plan includes 300 emails per day to up to 2,000 contacts. It also features access to its CRM, basic automation, and transactional email API. It’s one of the more complete free offerings among full-service platforms.
• MailPoet: MailPoet’s free plan supports up to 500 subscribers and 5,000 monthly emails, all managed from inside your WordPress dashboard. WooCommerce automation is available on the free tier too, making it a practical choice for smaller stores.
• Sender: Sender offers one of the most generous free limits on this list. It allows for up to 2,500 subscribers and 15,000 emails per month, with unlimited automation workflows included.

Keep in mind that free plans across most WordPress email marketing plugins come with some restrictions. These could include contact limits, daily sending caps, or locked features like advanced segmentation and A/B testing.

The WordPress email marketing plugins above offer the best balance of free access and real functionality. As your list and sending volume grow, upgrading to a paid plan will likely become necessary.

14 best WordPress email marketing plugins reviewed

Each WordPress email marketing plugin below serves a different purpose. The reviews span ecommerce automation suites, WordPress-native tools, and specialized list builders. For each option, we highlight what it does well, where it falls short, and how much it costs.

1. Omnisend — best for ecommerce email and SMS automation

Active installations: 100,000+

WordPress user rating: 4.7/5

Omnisend combines email, SMS, and push notification campaigns with automation flows in one platform built for ecommerce.

You create campaigns for product launches and sales. Automation flows handle transactional messages, abandoned carts, re-engagement, post-purchase, and other customer stages.

Customer data from your store shapes every message — what they viewed, purchased, or left behind. Flows trigger emails and texts based on the conditions you set.

Why choose it?

Consider Omnisend if you have an ecommerce store and want email marketing that integrates directly with your product catalog. You’ll get the most value selling physical products that need automated campaigns running without constant manual input.

Features

There are pre-built workflows for common use cases like cart recovery and welcome series. You can customize the timing, discounts, and content according to your brand.

SMS integration is also available, which can be used in combination with email. If a customer does not respond to the abandoned cart email, a follow-up SMS will be sent. Segmentation is also available, which groups users based on their purchase history, browsing, and engagement.

There is a form builder and popup builder, which collects emails without being intrusive. Integration is also available with WooCommerce and other ecommerce sites.

Pros

• 24/7 live chat support on all plans, including free
• One-click integration with major ecommerce platforms
• Pre-built workflows ready to activate immediately
• Drag-and-drop email template editor and HTML support
• Unlimited segmentation
• Unlimited web push notifications
• A/B testing on all paid plans

Cons

• No annual plan discount
• Built for ecommerce, less suitable for B2B
• SMS requires additional credits beyond the included amount

Pricing

• Free: 250 contacts, 500 emails/month — all core features included
• Standard: $16/month for 500 contacts, 12x contact list send limit
• Pro: $59/month for 2,500 contacts, unlimited emails, and bonus SMS credits equal to the monthly plan price

Why we recommend it

Omnisend is an email marketing WordPress plugin that works in the background. Everything connects, flows run, and you stay focused on products and customers. It helps you build your list and manage contacts with segmentation, without a steep learning curve.

2. Brevo — best for email marketing with CRM features

Active installations: 100,000+

WordPress user rating: 4.1/5

Brevo started as an email tool but has expanded into a full customer platform with CRM, chat, and marketing automation. AI writes your campaigns, picks send times, and enriches contact data automatically.

You track deals in the sales pipeline while marketing emails go out and support chats come in. All tools share the same data — purchase history appears in support tickets, and chat conversations sync with the CRM.

Why choose it?

This WordPress email marketing plugin is a good option if you want something beyond email marketing. You also want customer data tracking and sales chat on a single platform. This is a great option if you have a service business or an online store with a sales pipeline.

Features

Aura AI writes email content, enriches contact data, and predicts optimal send times for each recipient. The sales pipeline shows deals visually. You can drag opportunities between stages and record calls directly in the CRM.

Conversations flow into a universal inbox, whether customers message via chat, WhatsApp, or email. Customer data syncs across all tools — your sales team sees marketing engagement, and support tickets show purchase history.

Pros

• Free plan with 300 emails per day and no expiry
• Transactional email API included on all plans
• Built-in CRM and sales pipeline management
• WhatsApp campaigns alongside email and SMS
• AI content generation and optimization included

Cons

• The daily sending limit on the free plan restricts growth
• The email credits system can get expensive at scale
• The interface feels cluttered with so many features

Pricing

• Free: 300 emails/day, unlimited contacts
• Starter: $9/month for 5,000 emails
• Standard: $18/month for 5,000 emails
• Professional: $499/month for 150,000 emails
• Enterprise: Custom pricing

Why we recommend it

Brevo works best if you’ve outgrown basic newsletter tools but aren’t ready for a more significant upgrade. As a WordPress email marketing plugin, it gives you CRM, chat, and marketing automation at a lower entry price.

3. FluentCRM — best for managing email marketing inside WordPress

Active installations: 70,000+

WordPress user rating: 4.8/5

FluentCRM runs inside WordPress, so your email marketing data never leaves your server. You own everything — contacts, campaigns, automations — without paying ongoing fees to an external platform.

It supports advanced automation, email sequences, and contact management, all within your WordPress dashboard. Built with modern JavaScript, it loads fast despite packing enterprise features into your WordPress dashboard.

Why choose it?

This WordPress email marketing plugin is a great choice if you value data privacy. With a self-hosted solution, you can comply with the GDPR, as your data will be hosted on your servers.

Features

All WooCommerce sales, form submissions, and course enrollments can be synced into a single contact profile, which you can act on right away. Automation recipes can be triggered by more than 40 different WordPress events, such as when a customer downloads a PDF, becomes a member of a specific tier, or even abandons their shopping cart.

Emails are created using blocks in the Gutenberg blocks, which means you already know how to use them. You can track revenue on which emails were converted, not just which emails were opened. You can also track contact activity logs, which record all interactions on your site, allowing you to build a robust profile without using cookies.

Pros

• Unlimited contacts and campaigns on all plans
• Data stays on your server and supports GDPR compliance
• Deep WordPress integration with 35+ plugins
• Visual automation builder included
• No sending limits or contact-based price increases

Cons

• Requires WordPress hosting capable of sending emails
• Steeper learning curve for advanced automations
• You manage email delivery yourself

Pricing

• One site: $129/year
• Five sites: $249/year
• 50 sites: $499/year

Why we recommend it

FluentCRM breaks the SaaS pricing model — pay once yearly and send unlimited emails to unlimited contacts. This WordPress email marketing plugin integrates with every plugin you already use, without recurring platform fees.

4. HubSpot — best for large marketing teams

Active installations: 200,000+

WordPress user rating: 4.3/5

HubSpot is an all-in-one CRM platform where marketing, sales, and customer service teams work from the same customer data.

This WordPress email marketing plugin connects your site to HubSpot’s ecosystem, tracking form submissions, page views, and contact behavior. No separate integrations needed.

Everything lives in one interface where sales data informs marketing campaigns and support tickets trigger retention flows.

Why choose it?

This WordPress email marketing plugin works best when you’re building a complete revenue system. It’s designed for teams that want marketing, sales, and service teams working from the same customer data without integration headaches.

Features

HubSpot Academy trains your team with free certifications while you build campaigns, without the need for external tutorials. Contact scoring automatically surfaces hot leads to sales based on behavior patterns you define.

It can host HubSpot CMS pages and landing pages on its CDN to improve speed. Deal pipelines visualize where revenue sits and forecast future sales.

Workflows are branch-based on if-then logic, handling complex nurture paths that would require developer involvement elsewhere.

Pros

• Free plan includes CRM, forms, and 2,000 emails/month
• All-in-one platform eliminates integration issues
• Extensive HubSpot Academy training included
• 24/7 phone and chat support
• Over 1,500 native integrations

Cons

• Costs rise quickly as contacts grow
• Pricing across hubs can be complex
• Not purpose-built for ecommerce like Omnisend

Pricing

• Free: $0 for up to two users
• Starter: $20/month/seat
• Professional: $890/month, includes three seats
• Enterprise: $3,600/month, includes five seats

Why we recommend it

HubSpot becomes your entire business operating system. Prospects are ushered automatically and smoothly from marketing to sales to customer success. As a WordPress email marketing plugin, it pays off when you eliminate tool sprawl and data silos.

5. Klaviyo — best for data-driven ecommerce stores

Active installations: 100,000+

WordPress user rating: 2.8/5

Klaviyo sees itself as a B2C CRM, built for brands selling directly to consumers. It focuses on predictive analytics, helping you estimate when customers will buy again, how much they’ll spend, and who is likely to churn.

All historical data stays in the platform, allowing segmentation based on full customer behavior, not just recent actions. You pay based on active profiles and SMS credits, with unlimited email sends at every paid tier.

Why choose it?

This WordPress email marketing plugin suits you if data-driven personalization matters more than basic broadcast emails. It’s tailor-made for you if you sell physical products and need abandoned cart flows, back-in-stock alerts, and post-purchase sequences that convert.

Features

Review collection is available as a paid add-on, feeding star ratings into email templates and segmentation rules once enabled. Customer Hub gives shoppers a branded portal to track orders, initiate returns, and discover products based on purchase history.

Marketing Analytics shows revenue per automation, campaign performance against industry benchmarks, and predictive lifetime value calculations.

Pros

• Unlimited email sends on all paid plans
• Extensive native integrations without Zapier
• Built-in product reviews management
• Industry benchmarks for your vertical
• AI writes subject lines and SMS copy

Cons

• Pricing increases with contact growth
• Steeper learning curve for beginners
• Additional tools like Reviews and Marketing Analytics cost extra
• SMS credits cost extra beyond the base plan

Pricing

• Free: Up to 250 profiles, 500 emails/month
• Email only: $45/month for 1,001–1,500 profiles
• Email and SMS: $80/month, includes SMS and MMS credits
• Reviews: $25/month based on order volume

Why we recommend it

Klaviyo’s depth of ecommerce data integration and predictive analytics is great for stores that make decisions based on customer lifetime value. If your current WordPress email marketing plugin can’t deliver that depth, it’s worth the switch.

6. MC4WP: Mailchimp for WordPress — best for connecting your site to Mailchimp

Active installations: One million+

WordPress user rating: 4.8/5

Mailchimp for WordPress bridges the gap between your WordPress site and Mailchimp’s email service. The plugin adds subscriber checkboxes to existing forms, such as comment sections, WooCommerce checkout, and Contact Form 7,  without rebuilding anything.

You write forms in HTML for total control or use the WordPress block editor. API connections handle GDPR consent, tags, and list assignments behind the scenes.

Why choose it?

Choose this WordPress email marketing plugin if Mailchimp already runs your campaigns and you want WordPress visitors to join lists with minimal friction. You’re looking for a connector, not another email platform.

Features

20 form plugins gain Mailchimp powers immediately. Gravity Forms, Ninja Forms, WPForms, and others display opt-in checkboxes that sync subscribers in real-time.

WooCommerce integration goes deeper, sending order details to Mailchimp for revenue attribution.

Developers get PHP functions to trigger subscriptions from custom events. Multisite licenses cover entire networks under one purchase. The knowledge base includes code snippets for advanced customizations.

Pros

• Integrates with major forms and ecommerce plugins
• Forms can be built with accessible HTML, not proprietary builders
• PHP API for custom integrations
• Works with Mailchimp’s free 500-contact plan
• Actively maintained with up-to-date PHP support

Cons

• Requires a separate Mailchimp account and fees
• Limited to Mailchimp’s features and pricing
• Premium needed for advanced ecommerce tracking

Pricing

• Free: Basic features
• Single: $70/year for one site
• Multi: $140/year for up to five sites
• Bulk: $280/year for up to 25 sites

Why we recommend it

This WordPress email marketing plugin does one job well — connecting WordPress to Mailchimp. The free version covers most use cases, making the premium genuinely optional rather than essential.

7. MailerLite — best for creating WordPress signup forms

Active installations: 100,000+

WordPress user rating: 3/5

MailerLite’s WordPress plugin connects WordPress signup forms to your MailerLite account. Your email campaigns, subscriber management, and automations all live inside MailerLite’s dashboard. The plugin handles form display and subscriber sync.

Why choose it?

This WordPress email marketing plugin suits you if you want email marketing to be separate from WordPress complexity. You prefer MailerLite’s modern interface for campaigns but need an easy way to collect WordPress visitors as subscribers.

Features

Pre-built webforms from your MailerLite account import with one click, maintaining the design and settings you configured there. The Gutenberg block editor support means forms work in modern WordPress layouts without additional setup.

API integration requires only your MailerLite key — no webhook configuration or complex field mapping. Welcome email automations trigger from MailerLite when new subscribers join through WordPress forms.

Pros

• The plugin itself is free
• Simple API key connection
• Forms maintain MailerLite styling
• Double opt-in configurable on all forms
• WordPress 5+ editor compatible

Cons

• Requires a separate MailerLite account
• Limited functionality within WordPress
• All campaign management happens externally in MailerLite’s dashboard

Pricing

• Free: 12,000 emails/month, one user
• Growing Business: $10/month for unlimited emails, three users
• Advanced: $20/month for unlimited users, 24/7 live chat
• Enterprise: Custom pricing for 100K+ subscribers

Why we recommend it

MailerLite is the WordPress email marketing plugin for those who want a clear separation. It’s the right choice if you find WordPress-native solutions too heavy. The free tier includes features such as automation builders and landing pages that cost extra elsewhere.

8. MailPoet — best for WordPress-native email marketing

Active installations: 500,000+

WordPress user rating: 4.4/5

MailPoet lets you create and send newsletters without leaving WordPress. You can trigger automated emails from WooCommerce purchases, abandoned carts, and customer behavior, while tracking which campaigns generate revenue.

It manages subscribers, segments lists, and handles email delivery via your server or its optional sending service. That service processes up to 50,000 emails/hour.

Why choose it?

Choose this WordPress email marketing plugin if switching between WordPress and email platforms disrupts your workflow. You manage one system instead of two. Subscriber data stays on your server unless you opt for its sending service.

Features

Block-based email design matches WordPress’s editor, letting you drag content sections, add WooCommerce products, and style typography using familiar controls.

Post notification automations detect new blog content and send digests automatically based on categories you select.

Revenue tracking connects directly to WooCommerce orders, showing which emails generated sales.

Multitrigger automations fire based on combinations of user behavior. Someone who bought last month but hasn’t opened three emails receives different messaging.

Pros

• Free for up to 500 subscribers
• Fully integrated within the WordPress dashboard
• Deep WooCommerce automation capabilities
• Optional sending service with 50,000/hour capacity
• GDPR-compliant forms and data handling

Cons

• MailPoet branding on the free plan
• Limited multisite support
• Some features require loading third-party libraries

Pricing

• Starter: Free for 500 subscribers, 5,000 emails/month
• Business: $10/month for 500 subscribers
• Agency: $30/month for 50 websites
• Creator: $8/month without sending service

Why we recommend it

MailPoet’s transactional email customization puts your branding on every WooCommerce receipt and shipping notification. Most WordPress email marketing plugins ignore these touchpoints, but MailPoet doesn’t.

9. Newsletter — best for sending newsletters within WordPress

Active installations: 200,000+

WordPress user rating: 4.6/5

Newsletter is a strong WordPress newsletter plugin choice for keeping things focused. It covers core email functionality, such as collecting subscribers, sending campaigns, and tracking results, without unnecessary features.

You can build forms with shortcodes and widgets, import existing subscribers, and send HTML emails with click tracking. The plugin integrates with any SMTP service and includes WordPress popup forms, double opt-in, and GDPR compliance, all in the free version.

Why choose it?

This WordPress email marketing plugin is for you if you need to send emails without a steep learning curve. You want something that works immediately with minimal configuration.

Features

Free addons extend functionality without touching the core plugin. WP Registration syncs user signups, Archive creates a newsletter history page, and Locked Content gates premium posts behind subscriptions.

List segmentation uses simple logic combined with custom fields for targeted email. Delivery speed control prevents server overload by throttling sends based on your hosting limits.

One-click unsubscribe links comply with Google and Yahoo requirements automatically. The REST API opens integration possibilities for developers needing custom solutions.

Pros

• The free version handles unlimited subscribers (capacity depends on your hosting and SMTP setup)
• 200,000+ active installations
• Works with every SMTP plugin
• GDPR compliant out of the box
• Multilingual ready (WPML, Polylang)

Cons

• Interface feels dated compared to modern tools like Omnisend
• Premium addons required for advanced features

Pricing

• Free: Basic features
• Essential: $69/year for one site
• Professional: $140/year for up to three sites
• Agency: $420/year for unlimited sites

Why we recommend it

Newsletter proves that email marketing doesn’t need to be complicated. The free version handles most small business and content site needs without upsells or feature gates. Premium pricing stays reasonable even for agencies managing multiple client sites.

10. OptinMonster — best for upgrading your list-building strategy

Active installations: One million+

WordPress user rating: 4.3/5

OptinMonster specializes in last-second lead capture. Its exit intent popups fire when mouse movements indicate someone’s leaving, giving you one final chance at conversion.

The WordPress email subscription plugin connects to its platform, where you can build campaigns ranging from subtle slide-ins to full-screen overlays to spinning coupon wheels.

Unlike basic form plugins, OptinMonster can track revenue per popup in WooCommerce when properly integrated. You can see which campaigns generate sales versus just collecting emails.

Why choose it?

This WordPress email marketing plugin is for you if standard email signup forms convert poorly and you need more targeted lead capture. Your email list is a valuable asset. You want to capture as many subscribers as possible using behavior-based triggers.

Features

Page-level targeting lets you show different popups on product pages versus blog posts, with rules for new versus returning visitors.

Its InactivitySensor triggers popups when visitors stop scrolling or moving their mouse, indicating they’re stuck or losing interest.

MonsterLinks turn any text or image into a popup trigger — useful for “click here for a discount” CTAs. Campaign scheduling runs limited-time offers automatically, turning popups on and off based on dates you set.

Pros

• Advanced exit-intent technology
• Revenue attribution for ecommerce
• Behavior-based personalization
• Mobile-friendly forms and popups
•  Designed for minimal impact on site performance

Cons

• More expensive than standard form plugins
• Limited automation in the free version

Pricing

• Basic: $7/month for one site, 2,500 page views
• Plus: $19/month for two sites, 10,000 page views
• Pro: $29/month for three sites, 25,000 page views
• Growth: $49/month for five sites, 100,000 page views

Why we recommend it

OptinMonster is built for conversion optimization. Its popup features go well beyond what general WordPress email marketing plugins include. The platform’s exit intent and behavior targeting features justify the premium pricing for sites where every subscriber counts.

11. Retainful — best for WooCommerce cart recovery

Active installations: 2,000+

WordPress user rating: 4.9/5

Retainful sends one-click recovery links that restore abandoned WooCommerce carts as customers left them. They get the same products, quantities, and applied coupons without having to log in again.

You can build email workflows targeting scenarios like high-value carts and first-time abandoners. It pulls order history, purchase frequency, and customer lifetime value from WooCommerce to personalize every email.

Why choose it?

This WordPress email marketing plugin suits you if WooCommerce powers your store and you want email marketing that understands order data, cart values, and purchase patterns natively. You need automation that works without constant tweaking after setup.

Features

One-click cart recovery links bypass login requirements, taking abandoned shoppers straight back to their cart with items intact. Dynamic coupon generation creates unique, single-use codes for each email automatically, preventing coupon abuse.

Add-to-cart popups capture emails before checkout, enabling recovery emails even when customers never reach the payment page. Revenue attribution shows which emails generate sales.

Scheduled sending prevents email fatigue by limiting how many messages customers receive within your defined timeframe.

Pros

• Built specifically for WooCommerce stores
• Pre-built automation workflows ready to activate
• One-click cart recovery technology
• Real-time abandoned cart tracking
• Automation features available on the free plan

Cons

• Small active install count on WordPress
• Free plan limited to 300 contacts and 500 emails/month
• Paid plans scale by contact count

Pricing

• Free: 500 emails/month, automation workflows
• Pro: From $14/month, 10,000 email sends

Why we recommend it

Retainful’s pre-built workflows for cart recovery and post-purchase follow-ups save hours of automation setup. The one-click recovery link is one of the most effective cart abandonment tools available for WooCommerce stores.

12. Sender — best for small ecommerce stores

Active installations: 5,000+

WordPress user rating: 4.8/5

Sender runs email and SMS marketing from a single dashboard where you build campaigns, set up automation workflows, and track performance across both channels.

This WordPress email marketing plugin displays signup forms and popups on your site while syncing subscribers to Sender’s platform. You get abandoned cart recovery, welcome series, and post-purchase sequences as pre-built workflows ready to activate.

Why choose it?

This WordPress email marketing plugin suits you if you’re running a small ecommerce store and want professional email and SMS tools without paying for separate platforms.

Features

Geographic performance reports show open rates by country and region, helping you time campaigns for international audiences. One-click product import pulls WooCommerce items directly into emails with images, prices, and descriptions intact.

Exit-intent popups trigger based on visitor behavior signals, not just border proximity. TCPA compliance tools collect proper SMS consent with timestamp documentation. The auto-resend feature targets non-openers with different subject lines automatically.

Pros

• Free plan includes 2,500 subscribers and 15,000 emails/month
• SMS credits are included on paid plans
• No contracts or setup fees
• Geographic email analytics
• Dedicated IPs available on higher plans

Cons

• An external dashboard is required for campaigns
• The WordPress plugin is designed for WooCommerce. Shopify is supported separately
• Smaller active install count on WordPress

Pricing

• Free: 2,500 subscribers, 15,000 emails/month
• Standard: $10/month for 12,000 emails
• Professional: $20/month for 24,000 emails plus free SMS credits
• Enterprise: Custom pricing with unlimited emails

Why we recommend it

Sender’s pricing rewards small businesses. You pay based on emails sent, not just list size. That avoids penalties for inactive subscribers. The free plan’s generosity makes it one of the best starting points for stores not ready to commit to a paid plan.

13. BDOW! — best for stores building complex subscriber lists

Active installations: 20,000+

WordPress user rating: 4.2/5

BDOW! creates popups, sticky bars, and welcome mats that appear based on visitor behavior like exit intent, scroll depth, time on page, or URL visits.

The WordPress email marketing plugin connects to BDOW!’s dashboard, where you can design forms, set targeting rules, and track conversions.

WooCommerce integration adds discount codes, cart abandonment popups, and revenue tracking directly tied to popup performance.

Why choose it?

This WordPress email marketing plugin is ideal if generic popups aren’t converting and you need intelligent targeting. It displays different offers to first-time visitors versus returning customers.

Features

Social proof popups display recent purchases or subscriber counts to build trust through real activity. Welcome emails trigger automatically when someone subscribes, depending on the connected email marketing platform.

Revenue tracking shows which popups generate sales in WooCommerce, not just email signups. Multisite management lets agencies control client popups from one account.

Cookie-based targeting remembers visitor actions across sessions, preventing repeated popups to the same person.

Pros

• Free plan available (email sending handled via connected ESP)
• WooCommerce revenue tracking
• Multisite management available
• Social proof popups included
• Lightweight script with minimal impact on page load speed

Cons

• BDOW! branding on the free plan
• Limited to popup and form functionality — requires an email platform
• External dashboard required

Pricing

• Free: One site, 500 emails/month
• Plus: $25/month for one site, 6,000 emails
• Pro: $49/month for three sites, advanced features

Why we recommend it

BDOW! bridges the gap between basic form plugins and expensive conversion platforms. The free tier includes enough functionality to test whether popups improve your conversions before committing to paid plans.

14. AcyMailing — best for turning posts into newsletters

Active installations: 7,000+

WordPress user rating: 4.8/5

AcyMailing treats WordPress as a content source. Your blog posts become newsletter articles without copy-pasting or reformatting.

The plugin adds the full email infrastructure to your WordPress admin. This includes bounce handling that removes invalid addresses, automation sequences that trigger from user behavior, and a queue system that prevents server overload.

Multisite owners can manage newsletters for 20 different WordPress installations from one license.

Why choose it?

This WordPress email marketing plugin is perfect if you publish regular content and want newsletters that automatically include your latest posts. You prefer managing everything within WordPress rather than syncing with external platforms.

Features

Pre-saved zones speed up newsletter creation by storing header, footer, and content blocks you reuse across campaigns. The spam test analyzes emails before sending, flagging issues that might trigger filters.

List segmentation uses WordPress user data, WooCommerce purchase history, and custom fields to target different subscribers.

Front-end management lets subscribers update their own preferences and view archives without accessing your admin area. The queue system sends emails in batches to avoid server timeouts on shared hosting.

Pros

• WordPress article integration is built-in
• Bounce handling available on paid plans
• GDPR compliance tools included
• Works with multiple sending services
• Multisite license available

Cons

• Advanced features require paid plans
• Learning curve for automation setup
• Limited free plan functionality

Pricing

• Starter: Free — basic features
• Essential: €8/month for one site
• Enterprise: €25/month, includes a SPAM test feature (analyzes emails before sending) and list segmentation
• Multisite: €44/month for 20 sites

Why we recommend it

AcyMailing keeps email marketing inside WordPress, where you already work. The automatic post-to-newsletter feature means your latest content reaches subscribers without manual copying or formatting. It’s a significant time-saver for content-driven sites and blogs.

Which WordPress email marketing plugin is your winner?

The best WordPress email marketing plugin for your business depends on what you need to accomplish. Here’s a quick reference to help you decide:

• Need ecommerce automation → Omnisend
• Need a CRM alongside email → Brevo
• Want everything inside WordPress → FluentCRM or MailPoet
• Focused on content and newsletters → AcyMailing or Newsletter
• Want the most generous free plan → Sender
• Need better list-building tools → OptinMonster or BDOW!

The difference between sending newsletters and growing your business is understanding what your customers do after they click. When someone abandons a $200 cart, they need different messaging than a $20 impulse buyer.

Omnisend gets this. Its pre-built workflows adapt to real shopping patterns. Urgent follow-ups trigger via text messages, and automations start working the moment you connect your store.

On average, Omnisend merchants earn $79 back for every dollar spent.

Automated emails drive a significant share of that return. The abandoned cart email, welcome series, and post-purchase flows run in the background while you focus on everything else.

If you’re running an ecommerce store on WooCommerce, Omnisend is the WordPress email marketing plugin built for exactly what you need.

FAQs