WordPress email marketing plugins can handle everything from newsletters to automations, with the right choice depending on whether you’re broadcasting updates or building customer relationships that increase repeat purchases.
Sending monthly updates requires far less functionality than running abandoned cart recovery, customer win-back campaigns, and purchase-based segmentation.
For ecommerce, the stakes increase. You need plugins that connect to WooCommerce, track revenue, and segment based on order history. The difference between knowing someone opened an email versus knowing they spent $200 after clicking matters.
Join us below to discover the best email marketing plugins for WordPress, including options for ecommerce, small businesses, bloggers, and teams.
Join Omnisend and enjoy an all-in-one email marketing platform that’s so good, it’s boring
What to look for in a WordPress email marketing plugin
You’re comparing email plugins, reading feature lists that all sound identical. Every option promises automation, templates, and analytics.
But which features turn subscribers into buyers? Here are the five capabilities that separate revenue-generating tools from basic newsletter senders:
1. Automation
Automation ranges from simple welcome emails to complex behavioral triggers. Klaviyo builds different paths for $50 versus $500 cart abandoners. Omnisend times emails based on when each subscriber usually opens them, not generic “best practice” schedules.
Some WordPress email marketing tools limit the number of steps, actions, or triggers you can use in automation flows. Omnisend doesn’t have those restrictions. However, that doesn’t mean a more basic tool won’t suit your requirements better.
2. Segmentation
Check out segmentation features. Can the plugin group customers by what they bought, when they last purchased, or which emails they clicked?
Pre-built segments will save you time and help you make sense of large contact lists, whether you built them in your tool or imported them. Additionally, real-time segmentation is critical for ecommerce as it ensures accurate targeting.
Your email tool should have segments for engaged and disengaged contacts, segments based on store activity, and segments for inactive contacts. Omnisend and Klaviyo offer these.
3. Deliverability & SMTP compatibility
Deliverability involves active reputation management, not just sending emails. Constant Contact maintains ISP feedback loops and removes problematic addresses before they hurt your sender score. Brevo displays deliverability metrics so you can spot issues early.
WordPress hosting caps daily email volume. FluentCRM can route through SendGrid or Amazon SES to bypass these limits. During Black Friday, you need emails sent at full speed, not trickling out over days because your host throttles volume.
4. Ease of use — drag-and-drop and templates
Email builders show their true nature in five minutes. HubSpot works like stacking blocks — add sections, move elements, and preview instantly. If you’re googling “how to add an image” during the demo, skip that plugin.
Modern templates should look professional without customization. The best plugins offer variety, because abandoned cart emails need different layouts than newsletters. Check each tool’s template galleries to see if designs match your brand aesthetic or look generic.
5. Testing and analytics
You should be able to A/B test two email or SMS versions to refine your messaging, offers, timing, and frequency. HubSpot, Omnisend, and Brevo have A/B testing capabilities, although only Omnisend includes it for free.
Another must-have feature is analytics. At the very least, your WordPress email marketing plugin should track opens, clicks, and audience growth.
More capable plugins track sales activity and attribute revenue to campaigns and automations, letting you see which activities yield the best results.
Klaviyo and Omnisend are renowned for their in-depth analytics, including real-time contact activity. Omnisend also shows how much revenue each customer has brought you, and provides their average order value (AOV) and predicted customer lifetime value (CLV).
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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Out of these plugins, Omnisend stands out for WordPress ecommerce stores, providing access to all standard features in all plans, and its intuitive interface includes pre-built segments, automations, and email templates to get you up and running fast.
Other quality WordPress email marketing plugins include BDOW! for list-building, Sender for small stores, and AcyMailing for converting content into newsletters.
Let’s take a closer look at these tools, plus many more:
14 best WordPress email marketing plugins reviewed
These are the best email marketing plugins for WordPress in 2025:
1. Omnisend — best for ecommerce email and SMS automation
Omnisend combines email, SMS, and push notification campaigns with automation flows in one platform built for ecommerce.
You create campaigns for product launches and sales, and automation flows for transactional messages, abandoned carts, re-engagement, post-purchase, and other customer stages.
Customer data from your store shapes every message — what they viewed, purchased, or left behind, with flows triggering emails and texts based on the conditions you set.
Why choose it?
Consider Omnisend if you have an ecommerce store and want email marketing that integrates directly with your product catalog. You’ll get the most value if you sell physical products and need automated campaigns.
Features
Automation workflows come pre-built for common scenarios like cart recovery and welcome series. You customize the timing, discounts, and messaging to match your brand.
SMS works alongside email in the same flows — if someone ignores your abandoned cart email, a text follows up. Segmentation groups customers by purchase history, browsing behavior, and engagement automatically.
Forms and popups collect emails without annoying visitors. Everything connects to Shopify, WooCommerce, and major platforms without technical setup.
Pros
24/7 live chat support on all plans, including free
One-click integration with major ecommerce platforms
Pre-built workflows ready to activate immediately
Drag-and-drop email template editor and HTML support
Unlimited segmentation
Unlimited web push notifications
A/B testing is available on all paid plans
Cons
No annual plan discount
Built for ecommerce, less suitable for B2B
SMS requires additional credits beyond the included amount
Pricing
Free: 250 contacts, 500 emails/month
Standard: $16/month for 500 contacts, 12x contact list send limit
Pro: $59/month for 2,500 contacts, unlimited emails, and bonus SMS credits equal to the price of your monthly plan
Success story
After turning to Omnisend as its email platform, and saw its email open rates consistently stay above 30%.
“We particularly value the ability to segment our audience in great detail and create targeted campaigns,” said Justina, Head of Marketing at SAVY. “The convenient automation builder has streamlined our process, allowing us to automate customer interactions seamlessly. Plus, Omnisend’s customer support has been invaluable — it’s one of the best we’ve encountered.”
Omnisend makes email marketing boring in the best way — everything works. You focus on products and customers while automation handles the repetitive tasks. Additionally, it helps you build your list and manage contacts with segmentation.
2. Brevo — best for email marketing with CRM features
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Active installations: 100,000+
WordPress user rating: 4.2/5
Brevo started as an email tool but evolved into something bigger — CRM, chat support, and marketing automation living under one roof. AI writes your campaigns, picks send times, and enriches contact data automatically.
You track deals in the sales pipeline while marketing emails go out and support chats come in. Everything connects — purchase history appears in support tickets, and chat transcripts show up in the CRM.
Why choose it?
Brevo suits you if you need more than just email campaigns and want customer data, sales tracking, and support chat in one system.
Features
Aura AI writes email content, enriches contact data, and predicts optimal send times for each recipient. The sales pipeline shows deals visually, letting you drag opportunities between stages and record calls directly in the CRM.
Conversations flow into a universal inbox, whether customers message via chat, WhatsApp, or email. Customer data syncs across all tools, so your sales team sees marketing engagement and support tickets see purchase history.
Pros
Free plan includes 300 emails daily forever
Transactional email API is included in all plans
Built-in CRM and sales pipeline management
WhatsApp campaigns alongside email and SMS
No contact limits on paid plans
AI content generation and optimization included
Live chat and chatbot functionality
Cons
The daily sending limit on the free plan restricts growth
The email credits system can get expensive at scale
The interface feels cluttered with so many features
Pricing
Free: 300 emails/day, unlimited contacts
Starter: $9/month for 5,000 emails
Business: $18/month for 5,000 emails plus automation
Enterprise: Custom pricing with dedicated support
Why we recommend it
Brevo works best if you’ve outgrown basic newsletter and email tools but aren’t ready for enterprise complexity. You get CRM, chat, and marketing automation in one platform with a lower entry price than many other tools.
3. FluentCRM — best for email marketing within your WordPress dashboard
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Active installations: 60,000+
WordPress user rating: 4.8/5
FluentCRM runs inside WordPress, so your email marketing data never leaves your server. You own everything — contacts, campaigns, automations — without fees to external platforms.
It handles complex automation workflows, email sequences, and contact management at a one-time yearly cost. Built with modern JavaScript, it loads fast despite packing enterprise features into your WordPress dashboard.
Why choose it?
FluentCRM suits you if privacy matters and you want to escape recurring email marketing costs. Self-hosted means GDPR compliance becomes simpler since data stays on your server.
Features
Every WooCommerce purchase, form submission, and course enrollment feeds into unified contact records that you can act on instantly. Automation recipes trigger from 40+ WordPress events — someone downloads a PDF, joins a membership tier, or abandons a cart.
Campaign emails are rendered using Gutenberg blocks, so you already know how to format them. Revenue tracking shows which emails generated sales, not just opens. Contact activity logs capture every interaction across your site, building rich profiles without third-party cookies.
Pros
Unlimited contacts and campaigns on all plans
Data stays on your server (fully GDPR compliant)
Deep WordPress integration with 35+ plugins
Visual automation builder included
Built as a single-page application for speed
No sending limits or success taxes
Cons
Requires WordPress hosting capable of sending emails
Learning curve for complex automations
You manage email deliverability yourself
Pricing
One site: $77/year (first year discount from $129)
Five sites: $149/year (first year discount from $249)
50 sites: $299/year (first year discount from $499)
Why we recommend it
FluentCRM breaks the SaaS pricing model — pay once yearly and send unlimited emails to unlimited contacts. WordPress-native means your email marketing integrates seamlessly with every other plugin you already use.
HubSpot charges by contact count, not features — you get CRM, email marketing, landing pages, and automation even on starter plans.
The free tier includes 2,000 email sends monthly, plus forms, chat, and basic CRM forever. Paid plans remove branding and unlock advanced automation.
Everything lives in one interface where sales data informs marketing campaigns and support tickets trigger retention flows.
Why choose it?
HubSpot suits you if you’re building a complete revenue system, not just sending emails. You want marketing, sales, and service teams working from the same customer data without integration headaches.
Features
HubSpot Academy trains your team with free certifications while you build campaigns — no YouTube tutorials needed. Contact scoring automatically bubbles hot leads to sales based on behavior patterns you define.
It can host your website, blog, and landing pages on its CDN to improve speed. Deal pipelines visualize where revenue sits and forecast future sales, and workflows branch based on if-then logic, handling complex nurture paths that would require developers elsewhere.
Pros
Free plan includes CRM, forms, and 2,000 emails/month
All-in-one platform eliminates integration issues
Extensive HubSpot Academy training included
24/7 phone and chat support
Over 1,500 native integrations
AI content creation across all content types
Multi-touch revenue attribution on higher tiers
Cons
Expensive as the contact count grows
Complex pricing across multiple “hubs”
Pricing
Free: $0 for up to two users
Starter: $9/month per seat (1,000 contacts included)
Professional: $800/month (2,000 contacts, three seats)
Enterprise: $3,800/month (10,000 contacts, five seats)
Why we recommend it
HubSpot becomes your entire business operating system — prospects flow from marketing to sales to customer success automatically. The investment pays off when you eliminate tool sprawl and data silos.
5. Klaviyo — best for complex ecommerce requirements
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Active installations: 90,000+
WordPress user rating: 3/5
Klaviyo calls itself a B2C CRM, built for brands selling directly to consumers. You pay based on active profiles and SMS credits, with email sends unlimited at every tier.
Its biggest draw is that it predicts when customers will buy again, what they’ll spend, and which ones might churn. Historical data from day one stays forever, so you can segment based on lifetime behavior, not just recent actions.
Why choose it?
Klaviyo suits you if data-driven personalization matters more than basic broadcast emails. You sell physical products and need abandoned cart flows, back-in-stock alerts, and post-purchase sequences that convert.
Features
Reviews collection happens natively without third-party plugins, feeding star ratings into email templates and segmentation rules. Customer Hub gives shoppers a branded portal to track orders, initiate returns, and discover products based on purchase history.
Marketing Analytics shows revenue per automation, campaign performance against industry benchmarks, and predictive lifetime value calculations.
Advanced KDP syncs your entire database to external warehouses for custom analysis. Pre-built flows for WooCommerce include browse abandonment, price drops, and VIP customer journeys that activate based on real-time events.
Pros
Unlimited email sends on all paid plans
350+ native integrations without Zapier
Built-in product reviews management
Industry benchmarks for your vertical
AI writes subject lines and SMS copy
Customer portal included at no extra cost
Cons
Gets expensive as the contact count grows
Complex interface for beginners
Additional tools cost extra
SMS credits cost extra beyond the base plan
Pricing
Free: Up to 250 profiles, 500 emails/month
Email only: $45/month for 1,001–1,500 profiles
Email + SMS: $60/month includes 1,250 SMS credits
Reviews: $25/month based on order volume
Marketing Analytics: $100/month extra
Why we recommend it
It costs $500, but Klaviyo’s Advanced Data Platform syncs your customer database to Snowflake, BigQuery, or Redshift for custom analysis beyond email metrics. If that isn’t for you, its standard plans still offer 350+ built-in integrations.
Mailchimp for WordPress bridges the gap between your WordPress site and Mailchimp’s email service. The plugin adds subscriber checkboxes to existing forms — comment sections, WooCommerce checkout, Contact Form 7 — without rebuilding anything.
You write forms in HTML for total control or use the WordPress block editor. API connections handle GDPR consent, tags, and list assignments behind the scenes.
Why choose it?
Choose this plugin if Mailchimp already runs your email campaigns and you want WordPress visitors to join lists seamlessly. You’re looking for integration, not another email platform.
Features
20 form plugins gain Mailchimp powers instantly — Gravity Forms, Ninja Forms, WPForms, and others display opt-in checkboxes that sync subscribers in real-time.
WooCommerce integration goes deeper, sending order details to Mailchimp for revenue attribution.
Developers get PHP functions to trigger subscriptions from custom events. Multi-site licenses cover entire networks under one purchase. The knowledge base includes code snippets for advanced customizations.
Pros
Integrates with major form and ecommerce plugins
Forms built with accessible HTML, not proprietary builders
PHP API for custom integrations
Works with Mailchimp’s free 500-contact plan
Active development with PHP 8.4 support
Two million+ active installations prove reliability
Cons
Requires a separate Mailchimp account and fees
Limited to Mailchimp’s features and pricing
Premium needed for advanced ecommerce tracking
Pricing
Free: Unlimited forms, basic features
Single: $99/year for one site
Plus: $149/year for up to five sites
Pro: $199/year for up to 25 sites
Why we recommend it
Mailchimp for WordPress does one job perfectly — connecting WordPress to Mailchimp. The free version covers most use cases, making premium genuinely optional rather than essential.
MailerLite’s WordPress plugin connects WordPress forms to your MailerLite account — nothing more, nothing less. Your email campaigns, subscriber management, and automations live inside MailerLite’s dashboard.
Its plugin displays signup forms you’ve already created in MailerLite or lets you build new ones, and forms embed via widget or shortcode, syncing subscribers to your MailerLite lists.
Why choose it?
MailerLite suits you if you want email marketing separate from WordPress complexity. You prefer MailerLite’s modern interface for campaigns but need an easy way to collect WordPress visitors as subscribers.
Features
Pre-built webforms from your MailerLite account import with one click, maintaining the design and settings you configured there. The Gutenberg block editor support means forms work seamlessly in modern WordPress layouts.
API integration requires only your MailerLite key — no webhook configuration or complex mapping. Welcome email automations trigger from MailerLite when new subscribers join through WordPress forms.
Pros
The plugin itself is free
Simple API key connection
Forms maintain MailerLite styling
Double opt-in for all forms
WordPress 5+ editor compatible
90,000+ active installations
Cons
Requires a separate MailerLite account
Limited functionality within WordPress
All campaign management happens externally
Pricing
Free: 12,000 emails/month, one user
Growing Business: $10/month for unlimited emails, three users
Advanced: $20/month for unlimited users, 24/7 live chat
Enterprise: Custom pricing for 100K+ subscribers, expert consultation
Why we recommend it
MailerLite offers the cleanest separation between WordPress and email marketing — perfect if you find WordPress-native solutions bloated. The free tier generously includes features that cost extra elsewhere, like automation builders and landing pages.
8. MailPoet — best for WordPress-native email marketing
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Active installations: 500,000+
WordPress user rating: 4.4/5
MailPoet lets you create and send newsletters without leaving WordPress, plus you can trigger automated emails from WooCommerce purchases, abandoned carts, and customer behavior while tracking which campaigns generate revenue.
It manages subscribers, segments lists, and handles email delivery via your server or its optional sending service that processes up to 50,000 emails/hour.
Why choose it?
Choose MailPoet if switching between WordPress and email platforms disrupts your workflow. You manage one system instead of two, with subscriber data staying on your server unless you opt for its sending service.
Features
Block-based email design matches WordPress’s editor, letting you drag content sections, add WooCommerce products, and style typography using familiar controls.
Post notification automations detect new blog content and send digests automatically based on categories you select. Revenue tracking connects directly to WooCommerce orders, showing which emails generated sales without pixel tracking.
Multi-trigger automations fire from combinations of user behavior — someone who bought last month but hasn’t opened three emails gets different messaging.
Pros
Free for up to 1,000 subscribers
Fully integrated within the WordPress dashboard
Deep WooCommerce automation capabilities
Optional sending service with 50,000/hour capacity
GDPR-compliant forms and data handling
500,000+ active installations
Customizable transactional emails
Cons
Limited multisite support
MailPoet branding on the free plan
Some features require loading third-party libraries
Pricing
Starter: Free for 500 subscribers, 5,000 emails/month
Business: $10/month for 500 subscribers, unlimited emails
Agency: $30/month for 50 websites
Creator: $8/month without sending service
Why we recommend it
MailPoet’s transactional email customization puts your branding on every WooCommerce receipt and shipping notification. Most email plugins ignore these touchpoints, missing opportunities to reinforce your visual identity with customers.
9. Newsletter — best for sending newsletters within WordPress
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Active installations: 300,000+
WordPress user rating: 4.6/5
The Newsletter Plugin focuses on core email functionality — collecting subscribers, sending campaigns, and tracking results without unnecessary features.
You build forms with shortcodes and widgets, import existing subscribers, and send HTML emails with click tracking. The plugin integrates with any SMTP service and includes popup forms, double opt-in, and GDPR compliance in the free version.
Why choose it?
Newsletter suits you if you need to send emails to subscribers without learning a new platform. You want something that works immediately with minimal configuration.
Features
Free addons extend functionality without touching the core WordPress plugin — WP Registration syncs user signups, Archive creates a newsletter history page, and Locked Content gates premium posts behind subscriptions.
List segmentation uses simple logic (all in, at least one, not in) combined with custom fields you create for future email targeting. Delivery speed control prevents server overload by throttling sends based on your hosting limits.
One-click unsubscribe links comply with Google and Yahoo requirements automatically. The REST API opens integration possibilities for developers needing custom solutions.
Pros
The free version handles unlimited subscribers
300,000+ active installations
Works with every SMTP plugin
GDPR compliant out of the box
Multilingual ready (WPML, Polylang)
One-time payment for premium features
Cons
The interface feels dated compared to modern tools
Premium addons are required for advanced features
Limited automation in the free version
Pricing
Free: Unlimited subscribers, basic features
Essential: $69/year for one site
Professional: $99/year for three sites (includes automation)
Agency: $299/year for unlimited sites
Why we recommend it
Newsletter proves that email marketing doesn’t need to be complicated — the free version handles most small business needs without upsells or feature gates. Premium pricing stays reasonable even for agencies managing multiple client sites.
10. OptinMonster — best for upgrading your list-building strategy
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Active installations: One million+
WordPress user rating: 4.3/5
OptinMonster specializes in last-second lead capture — its exit intent popups fire when mouse movements indicate someone’s leaving, giving you one final shot at conversion.
The WordPress plugin connects to its platform, where you build campaigns ranging from subtle slide-ins to full-screen overlays to spinning coupon wheels.
Unlike basic form plugins, OptinMonster tracks revenue per popup in WooCommerce, showing which campaigns generate sales versus just collecting emails.
Why choose it?
OptinMonster suits you if standard email signup forms convert poorly and you need aggressive lead capture tactics. Your email list is a valuable asset, and you want to capture as many subscribers as possible.
Features
Page-level targeting lets you show different popups on product pages versus blog posts, with rules for new versus returning visitors.
InactivitySensor triggers popups when visitors stop scrolling or moving their mouse, indicating they’re stuck or confused. MonsterLinks turn any text or image into a popup trigger, perfect for “click here for discount” CTAs.
Campaign scheduling runs limited-time offers automatically, turning popups on and off based on dates you set. Success Scripts fire custom JavaScript after form submission for advanced tracking or redirects.
Pros
Exit intent technology industry leader
Revenue attribution for ecommerce
Behavior-based personalization
Mobile-friendly forms and popups
A/B testing
Minimal impact on site performance
Cons
Expensive compared to form plugins
Requires external account setup
Limited free tier (500 impressions)
Pricing
Basic: $7/month for one site, 2,500 page views
Plus: $19/month for two sites, 10,000 page views
Pro: $29/month for three sites, 25,000 page views
Growth: $49/month for five sites, 100,000 page views
Why we recommend it
OptinMonster is fantastic for conversion optimization, offering popup features that general email plugins can’t match. The exit intent and behavior targeting justify the premium pricing for sites where every conversion matters.
11. Retainful — best for WooCommerce email marketing
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Active installations: 2,000+
WordPress user rating: 4.9/5
Retainful sends magic links that restore abandoned WooCommerce carts as customers left them — same products, quantities, even applied coupons — without making them log in again.
You build email workflows in its dashboard targeting scenarios, such as high-value carts and first-time abandoners. It pulls order history, purchase frequency, and customer lifetime value from WooCommerce to personalize every email.
Why choose it?
Retainful suits you if WooCommerce powers your store and you want email marketing that understands order data, cart values, and purchase patterns natively. You need automation that works without constant tweaking.
Features
One-click cart recovery links bypass login requirements, taking abandoned shoppers straight to their saved cart with items intact.
Dynamic coupon generation creates unique, single-use codes for each email automatically, preventing coupon abuse.
Add-to-cart popups capture emails before checkout, enabling recovery emails even when customers never reach the payment page. Revenue attribution shows which emails generate sales.
Scheduled sending prevents email fatigue by limiting how many messages customers receive within your defined timeframe.
Pros
Built for WooCommerce stores
Pre-built automation workflows ready to activate
One-click cart recovery technology
Real-time abandoned cart tracking
The free plan includes automation features
Revenue tracking is built in
Team collaboration features included
Cons
WooCommerce only, no Shopify support
External dashboard required
Limited to email marketing features
Pricing
Free: 500 emails/month, one automation workflow
Starter: $19/month for 20,000 emails, 10 popups
Growth: $49/month for 50,000 emails, 25 popups
Why we recommend it
Retainful’s 20,000 email send limit on the Starter plan gives small WooCommerce stores room to grow without jumping tiers. The pre-built workflows for order confirmations, shipping updates, and review requests save hours of automation setup.
Sender runs email and SMS marketing from a single dashboard where you build campaigns, set up automation workflows, and track performance across both channels.
The WordPress plugin displays signup forms and popups on your site while syncing subscribers to Sender’s platform. You get abandoned cart recovery, welcome series, and post-purchase sequences as pre-built workflows ready to activate.
Why choose it?
Sender suits you if budget constraints limit your marketing, but you still need professional tools. You want SMS capabilities without paying separately for another platform.
Features
Geographic performance reports show open rates by country and region, helping you time campaigns for international audiences.
One-click product import pulls WooCommerce items directly into emails with images, prices, and descriptions intact.
Exit-intent popups trigger based on mouse speed and direction, not just border proximity. TCPA compliance tools collect proper SMS consent with timestamp documentation. The auto-resend feature targets non-openers with different subject lines automatically.
Pros
Free plan includes 15,000 emails/month
SMS credits included on paid plans
24/7 live chat support
No contracts or setup fees
Geographic email analytics
Dedicated IPs available
4,000+ active installations
Cons
External dashboard required
Limited WordPress-specific features
Sender branding on free plan
Pricing
Free: Up to 2,500 subscribers, 15,000 emails/month
Standard: $10/month for 12,000 emails
Professional: $20/month for 24,000 emails + free SMS
Enterprise: Custom pricing with unlimited emails
Why we recommend it
Sender’s pricing model rewards small businesses — you pay based on emails sent, not list size, avoiding penalties for inactive subscribers. The Professional plan’s SMS credits make omnichannel marketing accessible without enterprise budgets.
13. BDOW! — best for large stores building complex lists
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Active installations: 20,000+
WordPress user rating: 4.2/5
BDOW! creates popups, sticky bars, and welcome mats that appear based on visitor behavior — exit intent, scroll depth, time on page, or URL visits.
The WordPress email marketing plugin connects to BDOW!’s dashboard, where you design forms, set targeting rules, and track conversions.
WooCommerce integration adds discount codes, cart abandonment popups, and revenue tracking directly tied to popup performance.
Why choose it?
BDOW! suits you if generic popups annoy visitors without converting them. You need intelligent targeting that shows different offers to first-time visitors versus returning customers.
Features
Social proof popups display recent purchases or subscriber counts to build trust through real activity. Welcome emails trigger automatically when someone subscribes, delivering lead magnets without manual sending.
Revenue tracking shows which popups generate sales in WooCommerce, not just email signups. Multi-site management lets agencies control client popups from one account.
Cookie-based targeting remembers visitor actions across sessions, preventing repeated popups to the same person.
Pros
Free plan includes 500 emails/month
WooCommerce revenue tracking
A/B testing on all plans
Multi-site management available
Social proof popups included
35% faster script performance
20,000+ active installations
Cons
BDOW! branding on the free plan
Limited to popup/form functionality
External dashboard required
Pricing
Free: One site, 500 emails/month
Starter: $12/month for one site, 6,000 emails
Plus: $19/month for one site, 10,000 emails
Pro: $39/month for three sites, advanced features
Why we recommend it
BDOW! fills the gap between basic form plugins and expensive conversion platforms. The free tier includes enough functionality to test whether popups improve your conversions before committing to paid plans.
14. AcyMailing — best for turning posts into newsletters
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Active installations: 8,000+
WordPress user rating: 4.8/5
AcyMailing differentiates itself by treating WordPress as a content source — your blog posts become newsletter articles without copy-pasting or reformatting.
It adds full email infrastructure to your WordPress admin, including bounce handling that removes invalid addresses, automation sequences that trigger from user behavior, and a queue system that prevents server overload.
Multi-site owners can manage newsletters for 20 different WordPress installations from one license.
Why choose it?
AcyMailing suits you if you publish regular content and want newsletters that automatically include your latest posts. You prefer managing everything within WordPress rather than syncing with external platforms.
Features
Pre-saved zones speed up newsletter creation by storing header, footer, and content blocks you reuse across campaigns. The spam test analyzes emails before sending, flagging issues that might trigger filters.
List segmentation uses WordPress user data, WooCommerce purchase history, and custom fields to target different subscribers.
Front-end management lets subscribers update preferences and view archives without accessing your admin area. The queue system sends emails in batches to avoid server timeouts on shared hosting.
Pros
WordPress article integration is built-in
Bounce handling on paid plans
GDPR compliance tools included
Works with multiple sending services
Multi-site license available
8,000+ active installations
Cons
Advanced features require paid plans
Learning curve for automation setup
Limited free plan functionality
Pricing
Starter: Free forever, basic features
Essential: €29/year for one site
Enterprise: €89/year with all features
Multi-site: €319/year for 20 sites
Sending service: From €8/month
Why we recommend it
AcyMailing keeps email marketing inside WordPress, where you already work, eliminating the learning curve of external platforms. The automatic post-to-newsletter feature means your latest content reaches subscribers without manual copying and formatting every week.
Free WordPress email marketing plugin
Budget constraints shouldn’t force you to settle for basic newsletter tools when several plugins offer automation, segmentation, and professional features at no cost.
Omnisend leads with 250 contacts and 500 monthly emails free, plus pre-built automation workflows for welcome series and abandoned carts. You get the same drag-and-drop editor and 24/7 chat support as paid users.
Other free options include:
FluentCRM runs entirely on your server with no contact limits — you only pay for the plugin license ($77/year), then send unlimited emails. Perfect if you have reliable hosting and want to avoid monthly fees.
Brevo offers 300 daily emails to unlimited contacts, including transactional email API access. The CRM and chat features remain fully functional on the free tier.
MailPoet supports up to 500 subscribers with 5,000 monthly emails, keeping everything inside WordPress. WooCommerce automation works even on the free plan.
Sender provides the most generous limits — 2,500 subscribers and 15,000 monthly emails, though its automations aren’t as sophisticated as other platforms.
Remember that some free plans restrict advanced features like SMS, segmentation, and HTML email editing. Those that provide all features and increase their prices based on send or contact count offer the best value for most businesses.
“I spend a lot of time on Omnisend. The support is first class. Recently, I had an issue with a form. Maria was on the chat within a minute and we had the issue sorted within 15 mins. Highly recommended.”
Which WordPress email marketing plugin is your winner?
The best WordPress email marketing plugin for your business depends on what you need to accomplish.
If that’s automatic post-to-newsletter conversion, you need AcyMailing. Want to send thousands of emails every month, for free? Sender is your best choice.
The difference between sending newsletters and growing your business comes down to understanding customer behavior.
When someone abandons a $200 cart, they need different messaging than a $20 impulse buyer. When VIP customers go quiet, win-back campaigns should reflect their history with you.
Omnisend gets this — its pre-built workflows adapt to real shopping patterns, text messages trigger for urgent messaging, and everything starts working the moment you connect your store
Grow your list, segment it, and target everyone with personalized content with Omnisend
What are the best email marketing plugins for WooCommerce?
Omnisend leads with pre-built abandoned cart sequences and SMS follow-ups that activate immediately. Retainful’s magic links restore cart contents without login requirements, while FluentCRM tracks revenue per email campaign.
How to do email marketing in WordPress?
Start by choosing between self-hosted options like FluentCRM or external platforms like Omnisend. Install the plugin, then focus on capturing emails through checkout forms and exit popups before building complex automation sequences that might overwhelm new subscribers.
What are cost-effective email marketing solutions for small subscriber lists?
Sender gives you 15,000 monthly emails free — enough for weekly newsletters to 3,000 subscribers. FluentCRM’s one-time payment beats recurring fees if you send regularly. Brevo includes CRM features that other free plans lack, making it ideal for service businesses.
How can I send automated emails with coupons upon user registration or referrals?
Registration coupons work via trigger-based automation — FluentCRM watches for new WordPress users while Omnisend detects WooCommerce account creation. Dynamic codes prevent sharing since each expires after one use.
What are alternatives to Mailchimp due to pricing or usability concerns?
MailerLite simplifies the interface while maintaining professional features. Brevo bundles CRM and chat at Mailchimp’s email-only price. FluentCRM eliminates the monthly subscription model. Sender’s free tier supports more subscribers than Mailchimp before requiring payment.
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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