Milda Bernatavičiūtė

Milda is a Senior Content Marketing Manager at Omnisend, with 9+ years in content marketing and copywriting behind her. She holds a BA in Creative Industries from Vilnius Tech, and her background spans communication and helping brands build a unique, authentic online presence, with a deep interest in the psychology of what makes marketing copy work. That broad foundation is what lets her speak with confidence on the craft side of email specifically: subject lines, CTAs, and newsletter content, the details that decide whether an email gets opened, read, and clicked at all. She works with email copywriting best practices every day for ecommerce brands, so her guides come from constant hands-on testing of what actually gets a subject line opened.