Finding the right enterprise email marketing software can be a game-changer for your business. After all, every business needs to efficiently manage its massive incoming and outgoing emails and contact lists.
However, basic email marketing tools with simple email management features simply won’t cut it for businesses with bulk email marketing needs.
Automation is the way forward, so you also need access to a powerful integration tool.
To help, we’ve compiled a list of the seven best email marketing platforms that offer a host of functionalities for seamless email marketing and customer communication.
These enterprise email software solutions meet the advanced requirements of large businesses and offer them the flexibility and scalability they need to succeed.
Let’s get started.
Leverage Omnisend’s powerful automation to run multiple email campaigns on autopilot
How to choose an enterprise email marketing software
Determining the best enterprise email marketing platform for you can be overwhelming. Here are the main aspects to factor in:
Assess who will be using the software
When comparing enterprise email marketing solutions, you must identify who will use them and how. Primarily, it’s the sales, marketing, and customer service teams that benefit from these platforms.
Each team might have different needs that need considering:
Sales: Integration of CRM platforms with email marketing for easy tracking tracking of leads, checking lead scoring, managing drip campaigns, and scheduling appointments
Customer support: Tools that enable quick response times and easy follow-ups and offer detailed analytics
Evaluate automation and personalization
These are two crucial features you should look for to scale your efforts. Go for the software that offers:
Email sequence automation: Automatically send a series of emails based on user actions
Behavioral triggers: Send automated emails based on user behavior like abandoned carts or page visits
Drip campaigns: Send a series of automated pre-scheduled emails
Opt for enterprise email marketing tools that offer the most personalization and targeting options. This will help you run targeted campaigns that yield the best results.
Your email marketing platform should offer advanced reporting and detailed analytics. Opt for a software solution that provides these features:
Advanced analytics: Detailed insights into email performance, including metrics like open rates, click-through rates, conversions, and ROI
Sales reporting: Metrics related to sales, such as those driven by emails, trends, and more
A/B testing: Run A/B tests or split tests on subject lines, CTA, and other email elements to gain clear and valuable insights
Custom reports: Create custom reports with metrics that matter the most to your business in a format that suits your needs
If you have an ecommerce business, choose tools that also provide ecommerce marketing reports in addition to basic email analytics.
Check out integrations with your existing tools
The best email marketing platforms for large businesses allow numerous integrations. Your chosen tool should integrate with your existing tech stack to avoid any disruptions.
Here’s what to look out for:
CRM software: Ensure your email marketing software syncs with your CRM system so you can collect customer data for targeted campaigns
Ecommerce platforms: Seamless integration with platforms like Shopify or WooCommerce allows you to promote your products, provide personalized recommendations, and more
Social media tools: Look for options that integrate with popular social media management tools for a unified marketing strategy
Best enterprise email marketing platforms: An overview
Before we dig deeper, here’s a quick overview of key enterprise features and the pros and cons of each tool on our list:
Platform
Enterprise-level features
Pros
Cons
Omnisend
– Customer lifecycle stages – Conditional split and behavioral triggers – Analytics and custom reports – Ecommerce segmentation – SMS, email, and push notifications – Multi-store accounts – Signup forms and landing pages
– Ecommerce-focused with great ecommerce integrations – Omnichannel marketing – Advanced automation and segmentation – Easy to use – Free migration – Advanced features at an affordable price
– Customer Experience Automation (CXA) – CRM integration – Predictive sending – Advanced segmentation and targeting – Shareable dashboards and accurate attribution – Email, SMS, and social media marketing – AI automation builder
– Flexible team organization – Extensive customization capabilities – Deep CRM integration – Sales and marketing automation – Scalable
– High one-time onboarding fees – Best used as an all-in-one solution
Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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You can compare Omnisend and 2 more providers at once.
Omnisend
Klaviyo
Mailchimp
Drip
Moosend
Active Campaign
Get ResponseGetResponse
MailerLite
You can compare Omnisend and 2 more providers at once.
Omnisend is an ecommerce email and SMS marketing automation platform catering to the diverse needs of large businesses. It provides numerous features to help drive more sales, including omnichannel campaigns, advanced automation with behavior-based triggers, and personalized product recommendations.
This enterprise email marketing software creates complex automated email workflows for various scenarios, such as welcome series or cart abandonment. Aside from providing excellent customer support and expert guidance, Omnisend is a reliable tool for enterprises that need more control over their email campaigns.
Signup forms and landing pages to generate email leads
Review of Omnisend
Omnisend enables enterprises to create automated workflows with conditional splits where the workflow changes based on specific conditions.
Here’s an example of an abandoned cart workflow with a conditional split based on cart value:
Image via Omnisend
Another attractive feature for enterprises is the ability to create targeted campaigns based on customer lifecycle stages.
Segment your prospects based on their stage in the buying journey and their value to your business. For example, in the image below, you can see a complete breakdown of the different types of customers using these criteria:
Image via Omnisend
Analytics and reporting are other areas in which Omnisend excels as an enterprise email marketing platform. Get in-depth reports on important metrics and customize them to your liking.
Apart from emails, you can also track the performance metrics of campaigns, workflows, and even specific customer segments.
“Omnisend has an extensive range of features for integrating with other products. The customer service team is fantastic and responsive, especially through web chat. It has an extensive range of email automation features and the customer journey monitoring is superb.”
ActiveCampaign stands out for its CRM integrations that allow you to use customer data for sales and marketing effectively. It’s known for its Customer Experience Automation (CXA) feature. This functionality enables you to provide a personalized experience across a customer’s buying journey through detailed automated workflows.
It can also handle massive email lists and large-scale email campaigns, which is great news for enterprises.
Key features for enterprises
Customer Experience Automation (CXA) to provide positive experiences across touchpoints
Integrated CRM with sales automation to streamline sales funnels
Predictive sending to share the right messages at the right times
Advanced segmentation and targeting based on numerous criteria
Comprehensive reporting via shareable dashboards and accurate attribution
Multi-channel messaging via email, SMS, and social media
AI automation builder to create customized automated workflows
Review of ActiveCampaign
ActiveCampaign’s drag-and-drop builder makes it easy to create complex automation workflows. Choose from 900+ automation recipes or start from scratch.
Image via ActiveCampaign
There are numerous preset triggers and conditions to choose from, making the process beginner-friendly.
Image via ActiveCampaign
We also found bulk contact management on ActiveCampaign to be relatively easy. Effortlessly view all contacts, assign tags, add them to specific email lists, and more.
Image via ActiveCampaign
Overall, it’s an enterprise email marketing platform worth considering for advanced automation and bulk contact management.
Pros
Powerful AI automation builder with 900+ integrations
Scalable for growing enterprises with generous monthly email sends
Predictive sending to boost email engagement
Dedicated account managers for enterprise clients
Single sign-on for enterprises with multiple accounts
Cons
Steep learning curve, especially for beginners
The price can increase significantly as the number of contacts increases
SMS is offered as an add-on, not included in the plans
Pricing
The Starter plan is priced at $15/month. You can go further with automation with the Plus plan at $49/month and with the Pro plan at $79/month. The Enterprise plan starts at $145/month for 1,000 contacts.
3. MailerLite — Budget-friendly with basic enterprise features
MailerLite is a cost-effective email platform for large businesses. It combines user-friendly design tools, AI-powered content creation, and comprehensive testing capabilities.
Key features for enterprises
Unlimited users and emails for large-scale operations
Dedicated IP with success manager and deliverability consultations
AI writing assistant for optimized content creation
Email verifier for improved list deliverability
Multivariate testing (up to eight variations)
Review of MailerLite
We found MailerLite’s AI writing assistant and smart sending feature a handy tool to have. It would be appreciated in large-scale email marketing efforts as it enhances content creation and optimizes campaign timing.
Image via MailerLite
Another valuable feature is the email automation builder. This functionality lets enterprises set up workflows with up to three triggers per automation. While it provides fewer triggers compared to other platforms, it improves efficiency by enabling personalized automation sequences without overwhelming complexity.
Image via MailerLite
This enterprise email platform also offers comprehensive testing capabilities. We could conduct multivariate testing for up to eight campaign variations, as well as A/B split testing for emails, signup forms, popups, and landing pages.
Gif via MailerLite
Pros
Budget-friendly
24/7 live chat and email support
Onboarding consultation and training
Option to set up paid newsletter subscriptions
Account audit and performance improvements
Cons
Limited migration support
Basic reporting options
Pricing
MailerLite pricing starts at $10/month for the Growing Business plan. It also has an Advanced plan available for $20/month. For businesses with over 100k subscribers, custom pricing plans are offered.
4. Brevo — Multichannel marketing at a competitive price
Formerly known as Sendinblue, Brevo is an enterprise email software that extends beyond email to include SMS, WhatsApp, and push notifications. This versatile platform caters to large businesses seeking a unified approach to multichannel marketing.
Key features for enterprises
Enterprise-grade security and unlimited log retention
Sub-account management for multiple business units
Built-in CRM with pipeline management and deal tracking
API integration (REST, SMTP, webhooks) for advanced workflows
Unlimited contacts and tailored onboarding
Review of Brevo
Brevo’s multichannel marketing capability allows enterprises to run campaigns across multiple platforms, including SMS, email, and even WhatsApp. This flexibility helps businesses reach their audience on their preferred communication channels.
Image via Brevo
We found its API offerings powerful enough to enable deep integrations with existing systems. That’s why it’s a flexible choice for enterprises with complex tech stacks.
Image via Brevo
Lastly, Brevo’s sub-account management feature is ideal for enterprises with multiple business units. With it, we could add and manage different teams and billing and customize permissions within a single platform.
Image via Brevo
Pros
Web and mobile push notifications
Multichannel marketing capabilities
24/7 personalized support with a one-hour response guarantee
AI-assisted email content and scheduling
Integrated CRM functionality
Cons
Limited reporting capabilities
Some users reported deliverability issues
Pricing:
Custom pricing is available for enterprises. The Starter plan starts at $9/month. The Business plan is offered at $18/month.
A comprehensive enterprise email marketing software, Salesforce offers customization and integration capabilities for large businesses. It’s perfect for companies looking to leverage data-driven, AI-powered campaigns across multiple channels like email, SMS, and mobile push.
Key features for enterprises
Journey orchestration across multiple channels
AI-powered campaigns, segmentation, and send-time optimization
Real-time email performance tracking and reputation management
Combines email marketing with advertising and mobile and social media marketing
Cross-channel analytics with custom reporting
Review of Salesforce
We found Salesforce’s journey orchestration to be a powerful tool for managing complex customer interactions across various channels. Large businesses benefit from its ability to unify campaigns across email, SMS, and mobile.
Image via Salesforce
Another feature we explored is AI-powered segmentation and decision-making. This uses AI to engage customers at the right time through the best channels. Send-time optimization helps boost engagement rates by ensuring that emails are delivered when users are most likely to respond.
Image via Salesforce
We also appreciated the range of content creation tools, including reusable templates, content blocks, and code snippets. These streamline the email design process and improve consistency across campaigns.
Image via Salesforce
Pros
Extensive customization options
Integration with Salesforce Sales Cloud
Advanced A/B testing with reusable content blocks
Cross-channel campaigns for better customer engagement
24/7 customer service via live chat and phone
Cons
In-depth data mapping and syncing process
Requires technical expertise for advanced features
Pricing
Pricing starts at $1,250/organization/month. It also offers the Marketing Cloud Growth Edition plan at $1,500/month. Lastly, custom pricing is available for enterprise plans.
Mailchimp is a user-friendly yet comprehensive enterprise email marketing platform. It provides a scalable solution for high-volume email senders. It’s deemed as one of the best email marketing services for large companies.
Key features for enterprises
Multi-step customer journey builder with branching points
Unlimited audiences
Advanced segmentation and insights
Predictive analytics, such as customer lifetime value and purchase likelihood
Multi-channel marketing across email, SMS, social media, and landing pages
Generative AI for email content creation and optimization
Review of Mailchimp
We found Mailchimp’s audience insights particularly powerful. It offers valuable data on customer lifetime value and purchase likelihood, significantly enhancing your targeting strategies.
Image via Mailchimp
This platform’s multi-step customer journey builder impressed us with its intuitive interface and branching capabilities. It helps businesses to build sophisticated automation workflows across various marketing channels.
Image via Mailchimp
We were also pleasantly surprised by the effectiveness of Intuit Assist. This is Mailchimp’s AI-powered content creation tool that consistently generates on-brand email copy, subject lines, and preview text. Mailchimp alternatives may also offer AI-powered features, but we found Mailchimp’s to be substantial enough.
Image via Mailchimp
Pros
Integrations with 300+ apps
Flexible user roles and permissions
Multivariate and A/B testing capabilities
User-friendly interface with pre-built templates
Comprehensive reporting, including geo-tracking and Google Analytics
Cons
Strict policy against affiliate marketing
Charges for unsubscribed and inactive contacts
Pricing
Custom pricing is available for high-volume email senders. Meanwhile, the Essentials plan starts at $13/month. Other paid plans include the Standard plan for $20/month and the Premium plan for $350/month.
A comprehensive enterprise email marketing software, HubSpot is known for offering an extensive suite of tools seamlessly integrated with its powerful CRM system. The platform is designed to help large businesses execute omnichannel marketing strategies while tracking customer interactions and performance across all channels.
Key features for enterprises
Multi-touch revenue attribution for ROI tracking
Granular, role-based access controls and permissions
Custom objects for unique and flexible business data storage
Omnichannel marketing automation across email, social media, and ads
Customer journey analytics for campaign insights
Review of HubSpot
To us, HubSpot’s omnichannel marketing automation capabilities are exceptional. We liked that it allowed us to create cohesive campaigns across email, social media, ads, website, and chat platforms effortlessly. This feature is why HubSpot deserves to be on the list of best email marketing software for large businesses.
Image via HubSpot
The customer journey analytics tool impressed us with its ability to provide deep insights into user behavior. It greatly helped us optimize marketing strategies.
Image via HubSpot
We were particularly pleased with the custom reporting features, including thorough campaign reporting, which allowed us to demonstrate ROI effectively to stakeholders.
Image via HubSpot
Pros
Flexible team organization options
Extensive customization capabilities
Deep and seamless CRM integration
Powerful sales and marketing automation
Scalable for large enterprises
Cons
High one-time enterprise onboarding fee ($7,000)
Less effective when not used as an all-in-one solution
Pricing
The Marketing Hub Professional plan starts at $890/month for three seats. Meanwhile, the Marketing Hub Enterprise is available at $3,600/month for five seats.
Summary
There you have it — some of the best enterprise email marketing software in today’s market.
Compare their prices, key enterprise features, and pros and cons to find the right solution for your large business. Don’t forget to pay special attention to monthly email limits, contact management features, and integration capabilities before making a choice.
If you need a specialized solution for your large ecommerce business, Omnisend is your best bet. It offers advanced features at comparatively affordable prices, making it an excellent choice.
Use Omnisend to manage your enterprise email marketing needs with ease
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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