Klaviyo is a proven email marketing platform, but some businesses can’t justify its cost and don’t need its advanced features. So, are there any Klaviyo competitors with similar features for less, or a better user experience?
The answer is yes on both counts, but first, a quick primer: Klaviyo suits ecommerce stores with extensive segmentation and flow requirements. Its biggest complaints are expensive pricing, steep learning curves, and poor support levels.
You might be experiencing these challenges firsthand or becoming aware of them, and are now looking to migrate, or be new to email marketing with Klaviyo on your shortlist. In any case, we’re glad you’re here.
Join us below to discover the best Klaviyo competitors in 2025, plus tips on choosing the best-fit email platform for your business.
What’s new at Klaviyo?
Klaviyo updated its pricing on February 18, 2025, to charge based on active profiles and introduced a credit system for SMS
However, a G2 review states that “it gets pricey as you grow,” especially since email list growth doesn’t always lead to more revenue
Klaviyo also launched a marketing agent called K:AI to help you create launch-ready marketing plans in minutes
WhatsApp and Rich Communication Services (RCS) messaging are now supported for more direct customer reach
A new Customer Hub lets shoppers track orders, manage returns, and handle subscriptions themselves
Get a migration package (valued at $1,000) when you switch from Klaviyo to Omnisend
There are many reasons why users look for alternatives to email marketing solutions like Klaviyo. A G2 review noted, “It can feel overwhelming at first, especially with so many features and settings.”
Some G2 reviewers say certain tools, like “Back in Stock” flows, are tricky to set up. A Trustpilot reviewer also mentioned they experienced “Zero customer service after purchase.”
Here are some of the reasons why ecommerce brand owners are looking for email marketing alternatives to Klaviyo:
It’s expensive: Klaviyo’s Email + SMS plan starts at $35/month for up to 500 contacts and 1,250 SMS/MMS credits, while its email-only plan starts at $20/month for up to 500 contacts and 5,000 emails
Pricing uncertainty: February 2025 billing updates raised concerns among Klaviyo users after prices increased across all plans
Restricted features: The Free plan excludes generative AI and multi-channel segmentation (an essential feature for ecommerce)
Steep learning curve: Despite tutorials, advanced features take time to master
Complicated dashboard: The interface, with so many menus and options, overwhelms some users
Support complaints: G2 and Trustpilot users report slow response times and delayed issue resolution compared to notable Klaviyo competitors
Limited SMS marketing: Klaviyo SMS works only in select countries with 160-character limits (70 with emojis), while many Klaviyo competitors offer broader reach, longer messages, and easier opt-in
Complex migration: Switching platforms takes time and technical knowledge, unlike some Klaviyo competitors, with hands-on migration support
Want a quick overview of the Klaviyo alternatives? Watch this video:
Klaviyo competitors: Pricing comparison
Who are Klaviyo’s competitors, and what is their pricing like? We’ve created comprehensive pricing comparisons against Klaviyo for your reference.
When comparing pricing, consider more than just the monthly fee displayed. The true measure of pricing lies in the return it delivers.
Some platforms charge based on contact list size, like Klaviyo, while others, like Brevo, use volume-based pricing, which can be more cost-effective for frequent senders with smaller lists.
Compared to Klaviyo, Omnisend provides similar features at a lower price point across all tiers. Its free plan includes all standard features, such as pre-built workflows, segmentation tools, email templates, signup forms, landing pages, and 24/7 customer support.
You can also use Omnisend’s free pricing comparison tool to compare top Klaviyo competitors side by side before committing.
Image via Omnisend
Klaviyo competitors: Features comparison
If we examine each feature individually, we can see that Omnisend is the closest match to Klaviyo. It offers equally complex automations, campaigns, contact management, and list-building features.
Additionally, some Klaviyo competitors, such as Constant Contact, Drip, and Brevo, suit small businesses and creators, while others, like MailerLite, focus more on mass email campaigns.
Top 10 Klaviyo alternatives reviewed
We’ve compared Klaviyo with more cost-effective alternatives to help you find the right email marketing platform for your business. Let’s examine each Klaviyo alternative in depth:
Omnisend, one of the top Klaviyo competitors, is an email and SMS marketing platform built for ecommerce brands that want powerful automation without the steep learning curve.
It’s also a more affordable alternative to Klaviyo. In fact, Omnisend users see an average return of $68 for every dollar spent.
Best for: Small to mid-sized businesses
Main features
Automation workflows: Set up emails and SMS to send automatically based on triggers like signups, purchases, or cart abandonment
Omnichannel messaging: Combine email, SMS marketing, and push notifications in one place to reach customers
Ecommerce integrations: Choose from 160+ integrations, and connect easily with Shopify/WooCommerce for product syncing, cart recovery, and personalized offers
List segmentation: Group contacts by behavior, spending, or engagement
Analytics and reports:Track open rates, real-time customer behavior, and sales over time to see what drives results
Here’s a sales dashboard that visualizes it:
Image via Omnisend
Pricing
Free plan: Up to 250 contacts and 500 emails/month
Standard: Starts at $16/month for 500 contacts. Compared to Klaviyo’s pricing, it adds unlimited emails, ad audience sync, and advanced reporting
Pro: $59/month for 2,500 contacts, with free SMS credits
Custom: Flexible pricing for high-volume users with account management and onboarding
Image via Omnisend
Pros
Access all essential features, even on the free plan
Quick to set up and doesn’t require any coding skills, allowing you to launch campaigns faster
Reliable 24/7 support when you need help
Cons
Analytics lack depth for enterprise-level reporting
SMS and advanced features scale well, though high-volume global campaigns may face higher costs
No built-in CRM
Real user reviews about Omnisend vs. Klaviyo
Many users comparing Klaviyo and Omnisend say the biggest difference is ease of use and speed. A G2 reviewer shared that Omnisend’s simple setup and automations helped generate over 130,000 EGP in sales within a year.
Another reviewer highlights, “I especially love the automation features [of Omnisend] — from welcome series to cart recovery — they are easy to customize and save me a lot of time. The drag-and-drop editor is intuitive, and the templates look professional without much tweaking.”
Meanwhile, some Klaviyo users report that the platform’s design can feel restrictive, and a Klaviyo review pointed out its “big learning curve” when integrating tools.
These are some of the reasons why ecommerce brands exploring Klaviyo competitors often choose Omnisend, especially with Omnisend’s migration service, which takes under 30 minutes to complete.
How to migrate from Klaviyo to Omnisend?
Migrating to Omnisend from Klaviyo takes only a few steps:
Generate a Private API key in Klaviyo settings and paste it into Omnisend’s Data Import Tool
Click Sync Contacts to transfer email addresses, phone numbers, and consent timestamps
Export segments from Klaviyo as CSV files and import them to Omnisend with tags for organization
Copy HTML code from Klaviyo templates, remove DOCTYPE and head tags, then paste into Omnisend
Start a server warm-up campaign targeting engaged subscribers and your sender reputation
Test all workflows on small audience segments before finalizing your platform transition
Watch this video for additional insight into migrating to Omnisend:
Vape Superstore success story
The Vape Superstore team initially used Klaviyo but felt that the pricing was too high compared to the results. Its signup rate was sitting at 18%. This jumped to 32% after switching to Omnisend, including 80% website traffic on mobile. The brand noted that Omnisend’s exceptional support, features, and pricing prompted the switch.
2. Moosend — Best for advanced and easy automation workflows
Moosend is among the most user-friendly email automation tools, like Klaviyo. It stands out for its built-in AI features, unlimited email sending, and automation even on lower-tier plans.
Best for: Small, mid-sized, and large ecommerce businesses
Main features
Generative AI writer: Create subject lines and email copy instantly
Manage email lists: Import and organize subscribers, segment by behavior or attributes, track delivery, and let subscribers manage their own preferences
Integrations and page builder: Connect 80+ apps and design landing pages easily
Drag‑and‑drop templates library: Access 131+ professionally designed templates for newsletters, landing pages, or subscription forms, and add your branding
Image via Moosend
Pricing
Pro plan: Starts at $9/month for around 500 contacts
Moosend + / Enterprise plan: Custom pricing for advanced use cases like dedicated IPs, transactional emails, or SSO
Note: Moosend offers full automation and unlimited sends at a significantly lower cost than Klaviyo and some of its competitors.
Pros
Easy creation process, thanks to AI and drag-and-drop features, and supporting staff
Simpler, more predictable pricing than some Klaviyo competitors
Cons
No free forever plan
Less detailed analytics and reporting compared to Klaviyo
Some users experience bugs and glitches that disrupt usage
Brevo is an all-in-one marketing and CRM platform used by over 500,000 businesses. As one of the best Klaviyo competitors, Brevo handles email, SMS, WhatsApp, web push, and CRM without juggling multiple platforms.
It also connects with 150+ tools (like CRM and ecommerce platforms) and integrates with 1,000+ apps via Make, which is an automation tool for connecting apps.
Best for: Small to mid-sized ecommerce and service-based businesses
Main features
High-volume sending: Send thousands of personalized, unique emails every second
CRM and sales tools: Track leads, schedule follow-ups, and manage contacts
Multi-channel campaigns: Run Facebook ads, push notifications, and real-time messaging
Aura AI: Brevo’s AI marketing tool helps create content, optimize campaigns, and assist with sales tasks
Image via Brevo
Pricing
Free plan: Up to 300 emails/day
Starter: Starts at$9/month for 5,000+ emails/month (no daily sending limit)
Standard: Starts at $18/month for 5,000 emails (no daily sending limit)
Enterprise: Custom pricing for higher-volume senders
Compared to Klaviyo, Brevo’s pricing tiers provide specific feature upgrades at each step rather than tying costs primarily to active subscriber count.
Pros
Run campaigns across several channels in one place, saving time and tools
Automation and CRM tools are easier to use compared to some Klaviyo competitors
Cons
Analytics aren’t as deep as Klaviyo’s and its competitors for detailed reporting
SMS and WhatsApp messaging costs increase as your sending volume grows
ActiveCampaign is one of the best alternatives to Klaviyo for email marketing.
It empowers you to automate cross‑channel campaigns — email, SMS, WhatsApp, and web. It also stands out by offering 1,000+ pre-built automation recipes for workflows like cart recovery, re-engagement, and product follow-ups.
Best for: Growing small-to-medium-sized businesses, ecommerce stores, and agencies
Main features
Autonomous marketing platform: AI agents handle content creation, segmentation, and execution for faster campaign creation
Predictive sending: AI analyzes each contact’s behavior to send emails at the right time
900+ integrations: Connect CRMs, ecommerce platforms, analytics, and more with minimal setup
Mailchimp is a marketing automation platform trusted by over 11 million users. With a 99% delivery rate, it helps you connect with customers, drive repeat business, and build loyalty. It also provides access to 300+ integrations.
Best for: Ecommerce brand owners, entrepreneurs, and small businesses that find Klaviyo or Klaviyo competitors too complex or costly
Main features
Creative assistant: Generates on-brand visuals and designs automatically from your assets
Predictive demographics: Build personalized campaigns using audience behavior and data
Powerful analytics: Users report up to 25x ROI by tracking signups, clicks, and conversions across the customer journey
Image via Mailchimp
Pricing
Free plan: $0/month for up to 500 contacts and 1,000 emails/month
Essentials: Starts at$13/month for 500 contacts, which is a lower entry cost than Klaviyo and some Klaviyo competitors
Standard: Starts at $20/month for 500 contacts, 6,000 emails/month, and five users
Premium: Starts at $350/month for up to 10,000 contacts, 150,000 emails/month, and unlimited users
Pros
Easy navigation makes it simpler to manage campaigns and contacts
Mailchimp’s anti-spam policies and strong reputation keep your emails out of spam
Cons
Customer support is limited on lower-tier plans
Automation and segmentation are less advanced than those of Klaviyo and some of its competitors
This is one of the top Klaviyo competitors that helps amplify your digital marketing efforts.
Its strength lies in event-based marketing. You’ll get 300+ integrations and tools that help drive sales, engage audiences, and build strong connections.
Best for: Small businesses and nonprofits managing events, registrations, and email campaigns
Main features
Surveys, polls, and event RSVPs: Engage customers with video, surveys, polls, and event registration features
Social ad integration: Manage Facebook, Instagram, and Google ads from the platform, then automatically add leads to your email list
Multi-account management: Control multiple accounts from one dashboard, which means sub-accounts can run campaigns, events, or emails while you maintain overall oversight
Pricing
Lite: Starts at $12/month for 500 contacts and 5,000 emails/month
Standard: Starts at $35/month for 500 contacts and 6,000 emails/month
Premium: Starts at $80/month for 500 contacts and 12,000 emails/month
Constant Contact includes event-based marketing even in lower tiers, which Klaviyo lacks.
Pros
Responsive, helpful customer support
Beginner-friendly platform
Cons
No free plan
Users sometimes experience price jumps and cancellation difficulties, which isn’t seen in other Klaviyo competitors
This tool is trusted by 1M+ users and can help you grow your audience and drive revenue, even without advanced technical skills. It also gives you access to 100+ apps to help streamline your business.
Best for: Out of the Klaviyo competitors on this list, MailerLite can be considered the best Klaviyo alternative for small businesses and creators.
Main features
Multivariate and A/B testing: Test multiple versions of emails, forms, or landing pages to identify winning combinations
Sell digital products and product blocks: Create your product in MailerLite, and share it via emails or landing pages for customers to purchase directly
Template variety: Choose from 50+ pre-designed templates for newsletters, websites, and landing pages
Image via MailerLite
Pricing
Free: Up to 1,000 subscribers, whereas Klaviyo’s free tier is only for 250 contacts
Growing Business: Starts at $9/month for 1,000 subscribers and unlimited emails
Advanced: Starts at $18/month for 1,000 subscribers and unlimited emails
Pros
Intuitive enough for beginners to set up campaigns and websites
24/7 customer support with a 97% satisfaction rate and an average five-minute live chat response time
Cons
Automation is less sophisticated than other top-tier Klaviyo competitors
Some ecommerce integrations may require extra setup for complex workflows
AWeber is one of the top Klaviyo competitors for simplifying list management. It offers contact segmentation, automated tagging, and subscriber management to help you organize and grow your email lists.
It can also integrate with 750+ apps and allows you to collect payments in 100+ currencies.
Best for: Small business owners, coaches, affiliate marketers, and online retailers
Main features
AI-generated content: Create emails, subject lines, and newsletters in under 15 seconds
Image via AWeber
Landing page builder: Sell products directly on your landing page with built-in checkout — no external shopping cart systems required
RSS-triggered emails: Automatically send blog posts or feed updates to keep audiences engaged
Pricing
Free: Up to 500 subscribers and 3,000 emails/month
Lite: Starts at $15/month for 500 subscribers and unlimited emails
Plus: Starts at $30/month for 500 subscribers, unlimited emails, and automations
Done For You: $30/month + $79 setup, and AWeber experts build your full email system in seven days, with 30 days of unlimited edits
Pros
Free migrations provided
24/7 support via phone, live chat, or email
Cons
Limited templates make unique email campaigns harder to achieve
Pricing is considered high for the features offered
Compared to Klaviyo and other Klaviyo competitors, GetResponse stands out for combining engagement, education, and email automation tools to drive retention in one platform.
GetResponse is trusted by 350K+ customers, offers 150+ integrations, and yields an average of 100% list growth on all of its paid plans in the first 30 days.
Best for: SMBs, ecommerce owners, and solo entrepreneurs seeking better campaign results
Main features
Webinars and lead nurturing: Host live or automated webinars to educate and capture leads
Website and paid ads: Use the drag-and-drop builder, AI wizard, and Meta/Google ad integrations to create ads and drive sales
AI course creator and premium newsletters: Users have seen a 25% email-list growth in one week by monetizing expertise with courses, certificates, and paid newsletters
Image via GetResponse
Pricing
Starter: Starts at $19/month for up to 1,000 contacts and unlimited emails
Marketer: Starts at $59/month for up to 1,000 contacts and unlimited emails
Creator: Starts at $69/month for 1,000 contacts, unlimited emails, and advanced features
Pros
99% deliverability across 160+ countries
24/7 support from a five-star customer success team
Cons
No free plan
Automation setup and cancellation process can be frustrating
Drip is built for brand owners who need tools to understand shopper behavior, segment audiences, and send personalized messages. That’s why it’s certainly one of the best Klaviyo competitors to consider.
Drip also provides free migrations for 17,500+ contacts, which includes personalized onboarding for 90 days, ensuring a smooth transition.
Best for: DTC brands that rely on repeat purchases and strong customer relationships to grow
Main features
Agentic AI proactive assistance: Anticipates marketing needs and suggests actions automatically
Social listening: Monitors what customers are saying across social media, blogs, and forums, helping you launch better campaigns
Behavioral and lifecycle segmentation: Automatically create segments by customer actions and lifecycle stage, driving up to 5x more revenue
Pricing
Drip’s pricing plan starts at $39/month for up to 2,500 contacts. Compared to many Klaviyo plans, this is a more cost‑effective entry point.
Pros
Customization options for email marketing campaigns
Fast, reliable customer support and a 97.3% user satisfaction
Cons
Pricing increases as contacts grow, no free forever plan
How to choose the right Klaviyo alternative for your business
If you’re still wondering, “What are the best Klaviyo alternatives?”, you can follow these steps to choose the best-fit Klaviyo competitor for your business:
Map revenue drivers: Which email marketing tasks generate sales for your business? If you have an ecommerce store, abandoned cart flows are crucial, but appointment reminders are more so if you have a service business. Focus on email platforms that excel at functions directly tied to your revenue.
Count all costs: Monthly fees only tell part of the cost story. SMS credits, dedicated IPs, migration assistance, and staff training add up quickly. Watch for pricing models among Klaviyo competitors that penalize your sending patterns or growth trajectory as contact lists expand.
Consider ecommerce integration: Some Klaviyo competitors have apps listed on Shopify, Wix, Squarespace, and other ecommerce platforms. For instance, Omnisend has a leading WooCommerce app that works with Contact Form 7, OptinMonster, and other popular plugins.
List non-negotiable integrations: What platform capabilities absolutely must exist for your marketing to function correctly? Separate must-have integrations from nice-to-have features, such as Shopify integration for store syncing and Gorgias for help desks.
Assess team abilities: Consider who manages email marketing daily and their technical comfort level. For instance, visual email builders suit everyone, but your team might want HTML access to create custom designs, or API access for headless commerce.
Evaluate support quality: Send emails and run a live chat for customer support to assess their speed, accuracy, and thoroughness, rather than friendliness alone. Also, check reviews to see if people are complaining about poor support from Klaviyo competitors.
Run real-world trials: Test each tool’s marketing workflows, build segments matching your customer base, import sample lists, test automation sequences, see how your emails look when delivered, and create warm-up campaigns to check deliverability rates.
Gather peer insights: Find companies similar to yours using Klaviyo alternatives on your shortlist. G2, Trustpilot, and Capterra are good starting points. You could also ask on LinkedIn about implementation hurdles, unexpected limitations, and post-sale support experiences.
Probe growth limits: Marketing needs evolve rapidly with business growth. Examine API capabilities, custom field limits, segmentation depth, and multi-channel expansion potential. For example, Omnisend supports email, SMS, and push notifications.
Review migration ease: Some Klaviyo competitors offer migration services to make your life easier. Omnisend’s kickstart service is a prime example, migrating your workflows, segments, and other crucial contact data from Klaviyo.
Switch to Omnisend and automate email marketing to actually drive your business forward
Klaviyo functions much like Omnisend, Drip, and ActiveCampaign. You connect these to your store for customer segmentation, abandoned cart recovery, and personalized email sequences based on shopping behaviors.
Is Klaviyo worth the price?
If Klaviyo gives you a positive return on investment, it’s worth it. However, that’s not to say your ROI couldn’t be higher with Klaviyo competitors. Klaviyo’s advanced features suit large ecommerce stores more so than new and upcoming ones.
Who is Klaviyo’s biggest competitor?
Omnisend. It offers similar features at lower prices and can replicate the complex automation flows in Klaviyo. All Omnisend’s plans include 24/7 support, and the Pro plan includes SMS credits equal to the monthly plan price.
Is Klaviyo better than Omnisend?
Your priorities determine this choice. Klaviyo gives you more integrations and segmentation features, while Omnisend offers better pricing and more intuitive workflow creation tools for businesses of all sizes.
What’s better than Klaviyo?
Consider top Klaviyo competitors like ActiveCampaign for your sales processes, Drip for tracking behaviors, Omnisend for covering your entire customer journey, MailerLite for mass emails, and Brevo when your sending volume matters more than contacts.
What are the weaknesses of Klaviyo?
Klaviyo can be costly for growing lists, and some users struggle with its complex setup. Smaller teams may find advanced automation and reporting harder to manage without extra technical support.
Who competes with Klaviyo?
Klaviyo competitors and alternatives include top email marketing tools like Omnisend, Moosend, AWeber, GetResponse, Constant Contact, and ActiveCampaign, to name a few. These are the top tools similar to Klaviyo in 2025.
This article was researched and written by our experts following a precise process.
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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