Best Klaviyo alternatives for ecommerce in 2026

Klaviyo alternatives are a common search for ecommerce brands that want strong email and SMS marketing without the rising costs, setup complexity, or slow support experiences that can come with more advanced platforms.

This guide is for ecommerce merchants — especially teams running stores on Shopify, WooCommerce, and BigCommerce — who are comparing options before switching platforms or choosing their first serious email marketing tool.

Inside, you’ll find what to expect from the best Klaviyo alternatives for ecommerce in 2026, including pricing differences, key features, ideal use cases, limitations, and tips for choosing the right fit for your store.

To build this list, we signed up for and tested each platform on this list, and combined that hands-on review with pricing research and user feedback analysis to evaluate real-world ecommerce fit.

TL;DR

This guide compares Klaviyo (benchmark), Omnisend, Brevo, ActiveCampaign, Mailchimp, Constant Contact, MailerLite, AWeber, GetResponse, Drip, and Moosend. For most Shopify and WooCommerce stores, Omnisend offers the best overall ecommerce value; ActiveCampaign is best for advanced automation, Brevo for send-volume pricing, MailerLite for beginners, and Drip for DTC retention-focused teams.

Why are ecommerce brands leaving Klaviyo?

Klaviyo is a robust platform, especially for brands with advanced retention teams. But many ecommerce merchants start looking for alternatives when the tradeoff between power, cost, and usability no longer feels right. The pattern across review sites, such as G2, is consistent: users often praise Klaviyo’s capabilities, while recurring complaints focus on pricing, complexity, and support responsiveness.

Klaviyo pricing keeps going up

Pricing is one of the biggest triggers for researching alternatives. On G2’s pros/cons page, the platform’s AI summary notes that users find Klaviyo “too expensive for smaller businesses,” with pricing/value concerns appearing repeatedly in review mentions. On Trustpilot, one reviewer wrote that Klaviyo “keeps changing its pricing policies” and criticized the move toward paying for inactive profiles. Capterra reviews show the same theme in a more balanced way: one reviewer called Klaviyo “Powerful and advanced… if you’ve got the budget,” while adding that it is “VERY expensive.”

Klaviyo’s pricing page confirms the platform uses profile-based pricing plus SMS credits, which is exactly where many smaller brands feel cost pressure as lists grow.

Mini comparison table:

The learning curve is steep for smaller teams

For lean ecommerce teams (roughly 2–10 people), Klaviyo’s depth can be a real setup burden. G2’s review summary flags a recurring “steep” learning curve and notes users can find initial setup and navigation challenging. Capterra includes similar feedback from a positive reviewer who still noted a “steep learning curve, especially for beginners.” This usually isn’t a dealbreaker for larger teams with dedicated retention marketers — but it can slow smaller teams down.

Support response times frustrate fast-moving teams

Support is another recurring friction point. G2 highlights repeated complaints about “lengthy response times” in its review summary. Trustpilot reviews also include direct complaints about “slow support,” with one reviewer saying they “lost revenue and wasted hours” dealing with issues. For comparison, Omnisend publicly states 24/7 live chat and email support.

Some ecommerce channels are still limited

For some brands, the issue is channel coverage. Klaviyo’s SMS availability page confirms SMS is only supported in select countries (the current list totals 17 countries). If your store needs broader regional coverage or additional owned channels, that can become another reason to compare alternatives.

Klaviyo alternatives — pricing comparison

For most ecommerce teams, pricing is the first filter: what will this actually cost as your list grows? This table gives you a side-by-side view of the top Klaviyo alternatives across key contact tiers (250 to 25,000), so readers can compare costs before diving into individual tool reviews.

One important note: not every platform prices the same way. Some tools (like Klaviyo, Omnisend, MailerLite, and many others) use contact-based pricing, while others (like Brevo) use send-volume pricing. That means the “best value” depends on both your list size and how often you send.

As a general pattern, Omnisend is typically 15–30% lower than Klaviyo at comparable contact tiers while still covering ecommerce-focused channels and workflows — which is why this pricing section should come early in the article.

If readers want a faster estimate based on their own list size, we point you to this interactive Omnisend pricing comparison calculator:

Top 10 Klaviyo alternatives reviewed

To help you find the best Klaviyo alternative for your store, we compared each platform using the criteria that matter most to ecommerce teams: pricing transparency, ecommerce-native features, automation depth, support quality, and overall ease of use. We also looked at practical buying factors like Shopify / WooCommerce / BigCommerce integrations, free plan availability, and real user feedback trends (including G2 ratings and reviews).

The result is a list built for merchants who want strong retention marketing without overpaying or overcomplicating their setup:

1. Omnisend — Best for ecommerce

G2 rating: 4.6/5 (based on 1000+ reviews)

Omnisend is the strongest Klaviyo alternative for ecommerce brands that want advanced retention marketing without the same setup burden or pricing pressure. It’s especially well suited to small to mid-sized ecommerce businesses switching from Klaviyo (or comparing tools before they commit), because it combines email, SMS, and web push in one platform with a more ecommerce-native workflow.

Best for: Small to mid-sized ecommerce brands (especially Shopify, WooCommerce, and BigCommerce stores) that want a Klaviyo-like feature set with simpler execution.

Key features

• Automation workflows: pre-built and custom automations for welcome, cart abandonment, browse abandonment, post-purchase, and more
• Omnichannel messaging: run email, SMS, and web push from one platform (plus coordinated automations)
• Ecommerce integrations (160+): direct integrations and app ecosystem for store sync, product data, and customer events
• List segmentation: target by behavior, order history, engagement, and shopping patterns
• Sales analytics: ecommerce-focused reporting and attribution dashboards to track revenue impact (plus benchmark context in the 2026 ecommerce marketing report)

Omnisend also supports ecommerce-focused SMS execution (campaigns + automations) if you want to compare channel fit in more depth; see Omnisend’s SMS marketing guide.

Here’s a sales dashboard that visualizes it:

Pricing

• Free: up to 250 contacts, 500 emails/month (all core features available)
• Standard: starts at $16/month (paid plans start from $16)
• Pro: starts at $59/month with unlimited emails and included SMS credits equal to plan value
• Custom: tailored pricing for higher-volume senders / advanced support needs

Pros

• Strong ecommerce feature set (email + SMS + web push) in one platform
• Easier setup and day-to-day use than many advanced alternatives (per user review trends)
• Free plan includes core functionality, which is useful for testing before switching
• 24/7 support on paid plans (a key differentiator in Klaviyo comparisons)

Cons / limitations

• No built-in CRM (you may still need a separate CRM stack)
• Analytics are strong for ecommerce teams, but may feel limited for enterprise-grade BI/reporting needs

Moreover, a comprehensive comparison between Klaviyo and Omnisend may be viewed in this video:

Real user reviews (vs. Klaviyo context)

User feedback frequently highlights ease of use, automations, and Shopify integration as major strengths. G2 review summaries repeatedly mention Omnisend’s intuitive interface and straightforward automation setup. One reviewer also highlighted how easy-to-customize automations and templates saved significant time versus more complex setups.

Watch this video for additional insight into migrating to Omnisend:

Verdict: Omnisend is the closest like-for-like Klaviyo alternative for ecommerce stores, combining email, SMS, and web push in a single platform — often at a lower cost than Klaviyo (see also the Omnisend vs. Klaviyo comparison).

2. Moosend — Best for advanced and easy automation workflows

G2 rating: 4.7/5 (based on 700+ reviews)

Moosend is a solid Klaviyo alternative for brands that want affordable email automation and a simpler interface, especially if SMS isn’t a priority. It’s often chosen by smaller teams that want automation, landing pages, and unlimited email sending without paying Klaviyo-level prices.

Best for: Budget-conscious small to mid-sized ecommerce businesses focused mainly on email (not multichannel)

Key features

• Email automation workflows with behavioral triggers
• AI writing tools for subject lines and copy generation
• Landing pages and subscription forms built in
• Audience management and segmentation tools

Pricing

• No free forever plan (Moosend promotes a free trial)
• Pro plan starts at $9/month (commonly cited for ~500 contacts)
• Moosend+ / Enterprise: custom pricing for advanced needs

Pros

• Lower starting price than Klaviyo, with strong value for email-first teams
• Easy to use and quick to launch (frequent theme in G2 reviews)
• Includes automation and landing pages on lower-cost plans

Cons / limitations

• No native SMS marketing, which is a major gap for ecommerce brands wanting email + SMS in one platform
• Reporting/analytics are generally less advanced than Klaviyo (and less ecommerce-specific than Omnisend/Klaviyo)
• Some users mention template limitations or occasional bugs/glitches in reviews

Verdict: Moosend is a strong low-cost email automation alternative to Klaviyo, but it’s a better fit for email-first teams than stores that need advanced multichannel ecommerce retention.

3. Brevo — Best marketing suite alternative 

G2 rating: 4.5/5 (based on 2,400+ reviews)

Brevo is a good Klaviyo alternative for teams that want a broader marketing + CRM suite in one platform, not just ecommerce email automation. It combines email, SMS, WhatsApp, CRM, and transactional messaging, which can reduce tool sprawl for smaller teams managing both marketing and customer communication. Brevo is also often compared on value because its pricing is primarily send-volume based, not contact-count based.

Best for: Small to mid-sized businesses that want email + CRM + multichannel messaging in one tool (including some ecommerce use cases)

Key features

• Email campaigns + automation
• SMS and WhatsApp messaging
• Built-in CRM and sales pipeline tools
• Landing pages, forms, and transactional messaging

Pricing

• Free plan: yes (includes 300 emails/day)
• Starter: from $9/month
• Business/Standard tier: from $18/month (plan naming varies by page/version)
• Enterprise: custom pricing

Pros

• Strong multichannel toolkit (email, SMS, WhatsApp, CRM) in one place
• Free plan is useful for testing and small-volume senders
• Easier to budget for some teams because pricing is send-based, not purely contact-based

Cons / limitations

• Ecommerce-specific automation triggers and retention workflows are generally less specialized than Klaviyo or Omnisend for DTC stores
• Advanced automation/features are tied to higher-tier plans (commonly starting around $18/month)
• Analytics are solid, but often not as ecommerce-deep as Klaviyo-style reporting

Verdict: Brevo is a great Klaviyo alternative if you want an affordable all-in-one marketing suite, but ecommerce-first brands usually need to compare its automation depth against more specialized tools like Omnisend (see Omnisend vs. Brevo) or browse other Brevo alternatives.

4. ActiveCampaign — Best for scaling businesses

G2 rating: 4.5/5 (based on 14,500+ reviews)

ActiveCampaign is one of the better Klaviyo alternatives for businesses that want advanced automation beyond standard ecommerce flows. It’s a good fit for teams scaling into more complex lifecycle marketing, especially if they also want CRM and sales automation options in the same ecosystem.

Best for: Growing SMBs, ecommerce brands, and agencies that need advanced automation and broader marketing orchestration

Key features

• Advanced email automation and multi-step customer journeys
• Cross-channel options (email + SMS/WhatsApp via add-ons/features by plan)
• Predictive sending and AI-assisted campaign features
• Large integration ecosystem (900+ apps/tools)

Pricing

• No free plan (trial only)
• Starter: from $15/month
• Plus: from $49/month
• Pro: from $79/month
• Enterprise: custom / higher-tier pricing (official pricing page should be the source of truth)

Pros

• Excellent automation depth for scaling lifecycle marketing
• Large integrations ecosystem, useful for growing stacks
• Strong fit for teams that want email + automation + CRM-style workflows

Cons / limitations

• Steeper learning curve than simpler ecommerce tools; smaller teams often need more setup time to use it well
• No free plan, which makes testing less flexible for early-stage brands
• Key functionality can depend on plan tier and add-ons (for example, enhanced CRM options are offered as add-ons)

Verdict: ActiveCampaign is the Klaviyo alternative for scaling teams that want advanced automation depth, but it’s usually a better fit for experienced marketers than lean ecommerce teams looking for fast, ecommerce-first execution.

5. Mailchimp — Best alternative for small businesses

G2 rating: 4.4/5 (based on 5,300+ reviews)

Mailchimp is a popular Klaviyo alternative for small businesses that want a familiar interface, broad brand recognition, and a relatively easy way to start with email marketing. It’s often a better fit for general SMB marketing than deep ecommerce retention, but it can still work well for stores with simpler automation needs.

Best for: Small businesses and early-stage ecommerce brands that want an easy-to-use email platform with a free plan

Key features

• Email campaigns, templates, and basic automation flows
• Audience segmentation and journey builder (feature depth varies by plan)
• AI-assisted content/design tools (plan-limited)
• Integrations for ecommerce platforms and marketing tools

Pricing

• Free plan: yes (currently up to 250 contacts and 500 emails/month)
• Essentials: from $13/month
• Standard: from $20/month
• Premium: from $350/month (10,000 contacts baseline)

Pros

• Beginner-friendly interface and strong template ecosystem
• Free plan makes it easy to test before committing
• Broad integrations and strong brand familiarity for SMB teams

Cons / limitations

• Advanced segmentation and top-tier features are heavily plan-gated (Premium starts at $350/month)
• SMS is not “fully native” by default — it’s an add-on on paid plans, requires approval, and availability depends on supported regions
• Ecommerce workflows are useful, but generally less specialized than Klaviyo or Omnisend for retention-first stores

Verdict: Mailchimp is a solid option for small businesses that want a simpler starting point than Klaviyo, but ecommerce brands focused on advanced retention typically outgrow it faster.

For deeper comparisons, we point you to Omnisend vs. Mailchimp and Mailchimp alternatives.

6. Constant Contact — Best for event-based marketing

G2 rating: 4.1/5 (based on 7,200+ reviews)

Constant Contact is a reasonable Klaviyo alternative for small businesses and nonprofits that care more about email campaigns, event promotion, and audience engagement tools than deep ecommerce retention automation. Its strongest angle is ease of use plus event-related features (registrations, RSVPs, surveys), which Klaviyo doesn’t prioritize.

Best for: Small businesses and nonprofits running events, registrations, and email campaigns

Key features

• Email campaigns with templates and basic automation
• Event marketing tools (registrations, RSVPs, event promotion)
• Surveys, polls, and list-building tools
• Social posting/ads and basic SMS options (plan/add-on dependent)

Pricing

• No free forever plan (free trial available)
• Lite: from $12/month (500 contacts)
• Standard: from $35/month (500 contacts)
• Premium: from $80/month (500 contacts)

Pros

• Beginner-friendly interface and onboarding experience
• Strong event-focused features (a real differentiator vs. many email tools)
• Frequently praised support experience in user reviews

Cons / limitations

• No free plan, which makes long-term testing harder for smaller teams
• Automation and segmentation are more limited than Klaviyo, Omnisend, or ActiveCampaign (a recurring theme in reviews)
• Ecommerce-specific retention workflows are not its core strength

Verdict: Constant Contact is a good Klaviyo alternative for event-driven SMBs and nonprofits, but ecommerce brands focused on advanced automation, segmentation, and retention will usually find better-fit options elsewhere.

7. MailerLite — Best for beginners and small teams

G2 rating: 4.6/5 (based on 1,000+ reviews)

MailerLite is one of the easiest Klaviyo alternatives to start with, especially for beginners, creators, and small teams that want simple email marketing, landing pages, and forms without a heavy setup process. It’s often chosen for usability and value, not for advanced ecommerce retention depth.

Best for: Beginners, creators, and small teams that need an easy email platform with landing pages/forms

Key features

• Email campaigns, templates, and basic automation
• Landing pages, signup forms, and popups
• A/B testing and multivariate testing options
• Website builder and digital product selling tools (depending on plan/use case)

Pricing

• Free plan: yes (up to 1,000 subscribers with monthly send limits)
• Growing Business: from $10/month (1,000 subscribers)
• Advanced: from $20/month (1,000 subscribers)

Pros

• Very beginner-friendly interface and quick setup
• Strong value for email + forms + landing pages at low cost
• Free plan is generous enough for testing and early growth

Cons / limitations

• No native SMS marketing, which limits multichannel ecommerce retention use cases
• Ecommerce workflows are less advanced than Klaviyo or Omnisend (fewer specialized triggers and retention-first automations)
• Reporting is solid for SMBs, but lighter than more advanced ecommerce platforms

Verdict: MailerLite is an excellent low-friction option for simple email marketing, but ecommerce stores that need serious automation + SMS will usually outgrow it.

For comparison readers, you should browse through Omnisend vs. MailerLite and a broader MailerLite alternative guide.

8. AWeber — Best for list management 

G2 rating: 4.2/5 (based on 640+ reviews)

AWeber is a practical Klaviyo alternative for smaller businesses that care most about list building, tagging, and subscriber management rather than advanced ecommerce automation. It’s easy to get started, includes landing pages and forms, and is often chosen by coaches, creators, and small online businesses that want straightforward email marketing with solid support.

Best for: Small businesses, creators, coaches, and affiliate marketers who prioritize list management and simple automation

Key features

• Subscriber tagging, segmentation, and list management tools
• Email campaigns + basic automations (more advanced automation on higher plans)
• Landing pages, forms, and built-in checkout/payment collection options
• AI writing assistant for email copy and subject lines

Pricing

• Free plan: yes (up to 500 subscribers; send limits apply)
• Lite: from $15/month
• Plus: from $30/month
• Done For You: service-based plan (monthly fee + setup fee)

Pros

• Strong support reputation (phone, chat, and email availability)
• Beginner-friendly setup and subscriber management workflows
• Free migration help can reduce switching friction

Cons / limitations

• Feature-to-price value can feel weak compared with newer alternatives, especially on lower tiers with usage caps/limits
• Automation and ecommerce depth are limited versus Klaviyo, Omnisend, or ActiveCampaign
• Template/design flexibility is less robust than some competitors

Verdict: AWeber is a dependable option for list-focused email marketing and beginner-friendly support, but ecommerce brands needing advanced retention automation will likely outgrow it.

9. GetResponse — Best for webinars and lead nurturing

G2 rating: 4.3/5 (based on 820+ reviews)

GetResponse is a useful Klaviyo alternative for businesses that want more than email marketing — especially if webinars, lead nurturing, and educational funnels are part of the strategy. It combines email automation with landing pages, webinars, website tools, and creator-focused features, which makes it appealing for SMBs selling products and content/services.

Best for: SMBs, creators, and ecommerce brands that need webinars + lead nurturing in the same platform

Key features

• Email campaigns and automation workflows
• Webinar hosting (live and automated)
• Landing pages, forms, and website builder tools
• Funnel-building tools and paid ads integrations

Pricing

• Free plan: limited/free tier exists, but advanced automation is paid-plan dependent (verify current limits before publish)
• Paid plans: start around $19/month (entry plan pricing varies by contact count and billing cycle)
• Higher tiers unlock more advanced automation, webinars, and ecommerce features

Pros

• Strong webinar and funnel features that most email platforms don’t offer natively
• Good all-in-one option for lead generation + nurturing workflows
• Broad feature set for businesses combining content, education, and sales

Cons / limitations

• Ecommerce automation depth is weaker than Klaviyo/Omnisend for retention-first stores (especially trigger sophistication and ecommerce-native workflows)
• Some users report friction with setup complexity or account/billing processes in reviews
• Pricing can climb quickly as you add contacts and higher-tier features (webinars/advanced automation)

Verdict: GetResponse is a strong alternative if your strategy relies on webinars and lead funnels, but pure ecommerce retention teams usually get more specialized value from ecommerce-first platforms.

10. Drip — Best for DTC brands

G2 rating: 4.4/5 (based on 470+ reviews)

Drip is one of the closest Klaviyo alternatives for DTC-focused ecommerce brands that care about customer lifecycle automation, segmentation, and repeat purchase growth. It’s built around ecommerce marketing workflows, so it tends to feel more specialized than general SMB email tools — especially for stores running retention campaigns across the customer journey.

Best for: DTC ecommerce brands focused on repeat purchases, segmentation, and lifecycle marketing

Key features

• Ecommerce email automation and customer journey workflows
• Behavioral segmentation and lifecycle targeting
• Revenue attribution and campaign performance reporting
• Integrations with ecommerce platforms and marketing tools

Pricing

• No free forever plan (trial availability may vary)
• Starts at $39/month (commonly for up to 2,500 contacts)
• Pricing increases with contact count and usage

Pros

• Strong ecommerce-first automation and segmentation capabilities
• Good fit for DTC lifecycle marketing and retention campaigns
• Often easier to use than enterprise-heavy platforms while still being powerful

Cons / limitations

• No free plan, which makes it harder for smaller brands to test long-term before committing
• Pricing scales up with contact growth, so it can become expensive as lists expand
• Feature breadth outside ecommerce retention (e.g., broader CRM/sales tooling) is narrower than all-in-one suites

Verdict: Drip is a strong Klaviyo alternative for DTC ecommerce brands that want specialized retention marketing features, but budget-sensitive teams should compare long-term contact-based pricing carefully.

Klaviyo alternatives — features comparison

Pricing gets people to compare tools, but features decide whether a platform will actually work for your team. This table gives a quick feature parity snapshot of the top Klaviyo alternatives before you dive into the individual reviews.

The goal here isn’t to declare one “winner” in every category — it’s to help readers quickly filter by what matters most for ecommerce: migration support, automation depth, SMS, segmentation, and reporting. If you’re switching from Klaviyo, pay special attention to managed migration in the first column, since that can dramatically reduce setup time and risk.

Omnisend’s clearest differentiator in this comparison is managed migration support + strong ecommerce-native functionality in one platform, which is exactly why it’s often the closest fit for brands replacing Klaviyo.

How to choose the right Klaviyo alternative for your store

The best Klaviyo alternative depends less on “which tool has the most features” and more on what kind of business you run, how your team works, and what you need to launch quickly. Use the scenarios below to self-select the best fit based on your setup, budget, and marketing goals.

You’re on Shopify or WooCommerce and want the fastest setup

If your priority is getting ecommerce automations live quickly without a developer, Omnisend is usually the best fit. It’s built for ecommerce-first execution, so the setup process, product sync, and pre-built workflows (like welcome series, cart recovery, and browse abandonment) are designed to work out of the box for common store setups. This makes it a strong option for merchants who want results fast without spending weeks configuring logic.

You need deep conditional automation across email, SMS, and CRM

If your team wants advanced automation logic and more complex journey building, ActiveCampaign is the stronger choice. Its automation builder is one of the most powerful on this list and works well for brands that need detailed branching, scoring, and multi-step lifecycle orchestration. The tradeoff is setup time: it’s more powerful, but it usually requires more configuration and ongoing management.

You have a large list but a small sending budget

If you keep a large contact database but don’t send constantly, Brevo can be a smart pick because its pricing model is based on email send volume rather than just contact count. That means you may avoid paying more simply because you have inactive contacts sitting in your database. For budget-sensitive teams, that pricing model can be easier to manage as the list grows.

You’re a solo operator or micro-brand just getting started

If you want something easy to learn and quick to use, MailerLite is a strong starting point. It has a clean interface, a generous free plan, and enough email/landing page functionality for early growth without overwhelming you with enterprise-style features. It’s a good fit when simplicity matters more than advanced retention automation.

You care most about revenue attribution and per-campaign ROI

If your top priority is understanding what drives repeat purchases and revenue, Drip is a strong option for DTC-focused brands. It’s built around ecommerce lifecycle marketing, so segmentation, customer journeys, and campaign performance are geared toward retention and purchase behavior. This makes it especially useful for stores that make decisions based on ROI visibility, not just opens and clicks.

You’re not purely ecommerce (you also do events, courses, or webinars)

If your business model includes education, lead generation, or event-based marketing alongside product sales, GetResponse or Mailchimp may be a better fit than a strictly ecommerce-focused platform. GetResponse is especially useful if webinars and funnels are core to your strategy, while Mailchimp works well for simpler omnichannel SMB marketing needs. Both can support ecommerce, but their strengths extend beyond it.

How to migrate from Klaviyo to Omnisend (step by step)

Switching platforms is often the biggest reason ecommerce teams stay with a tool longer than they want to. Even if pricing, support, or usability are pushing you to look for alternatives, migration can feel risky — especially when your automations are already generating revenue.

That’s exactly why this matters: Omnisend offers a dedicated migration path from Klaviyo, designed to reduce setup friction for ecommerce teams that don’t want to rebuild everything from scratch. If you’re comparing options and migration effort is your #1 objection, this is one of Omnisend’s strongest advantages.

Here’s the practical 5-step version of the process:

1. Connect your store to Omnisend (keep Klaviyo active) — ~5 min

Start by connecting your Shopify, WooCommerce, or BigCommerce store to Omnisend. Keep Klaviyo running during setup so your live campaigns and automations continue working while you migrate.

2. Generate a Klaviyo Private API key and paste it into Omnisend’s Data Import Tool — ~5 min

In Klaviyo, generate your Private API key, then paste it into Omnisend’s Data Import Tool. This is the core connection that lets Omnisend pull over contacts and key subscription data.

3. Export Klaviyo segments as CSVs and import them into Omnisend with tags — ~5 min

Export your important Klaviyo segments as CSV files, then import them into Omnisend and apply tags so they stay organized. This helps preserve campaign targeting logic when you rebuild or map automations.

4. Move templates by copying HTML (remove DOCTYPE/head tags first) — ~5 min

Copy the HTML from your Klaviyo templates, remove the DOCTYPE and <head> tags, and paste the cleaned code into Omnisend’s editor. This gives you a fast starting point instead of recreating designs from zero.

5. Launch a server warm-up campaign to engaged subscribers — Day 1

Before fully switching over, send a warm-up campaign to your most engaged subscribers. This helps protect deliverability and gives you a clean testing phase before you migrate all campaign traffic.

Migrate from Klaviyo to Omnisend EASILY with These 5 Steps:

What are the best Klaviyo alternatives for ecommerce?

The best Klaviyo alternative depends on your store size, team capacity, channel mix, and budget. Some brands need advanced automation depth, others need simpler setup, and many just want more predictable pricing as their list grows. That’s why there isn’t one “best” choice for every business.

That said, for most ecommerce stores — especially Shopify and WooCommerce brands — Omnisend offers the strongest mix of ecommerce-focused automation, multichannel marketing (email, SMS, and web push), and pricing value.

FAQs