The customers who visit your store and abandon their carts are interested in buying, but something is preventing them from doing so. With the best WooCommerce abandoned cart plugins, you can find out why, fix it, and recover a good portion of your revenue.
Why bother? Because you’re here to make money. Remember that new customers cost more to acquire, and dissatisfied ones are likely never to return again.
Making the most of your existing customers increases your revenue and reduces reliance on ad spend. Simply put, there’s profit in revenue recovery.
Join us below for a complete comparison and review of 16 abandoned cart plugins, plus tips to make the most of your checkout and follow-up optimizations.
Get started with Omnisend and recover abandoned carts with discount codes and personalized offers
Why do shoppers abandon their carts, and how can you win them back?
A portion of your customers will load up their shopping carts and then vanish without buying anything. Most customers don’t abandon randomly — they arrive ready to spend money but encounter roadblocks that make purchasing feel like a chore rather than a reward.
Surprise delivery charges: Nothing kills excitement faster than unexpected shipping fees appearing after customers think they’ve found a great deal
Registration requirements: Impulse shoppers won’t create accounts to buy something, especially when competitors let them check out as guests
Endless form fields: Requesting information that has nothing to do with shipping or payment makes customers suspicious about how you’ll use their data
Unprofessional checkout design: Customers won’t enter credit card details on pages that lack security certificates or trust signals
Missing the payment methods customers want: Most people expect Apple Pay, PayPal, or installment options like Klarna instead of digging out their credit cards
The good news is that you can prevent most abandonment by fixing checkout problems and also recover remaining sales with follow-up messages.
With the right WooCommerce plugin, you can:
Calculate delivery costs on product pages rather than hiding them until checkout
Allow Google and Facebook login to skip the account creation step entirely
Ask only for shipping address and payment details instead of lengthy personal questionnaires
Install security badges that reassure customers about payment safety
Add payment options beyond credit cards, including digital wallets and payment plans
Email abandoned cart customers with targeted offers that bring them back to complete purchases
Our list of the best WooCommerce abandoned cart plugins will help you fix the problems that make customers leave and win back those who abandon anyway, despite your best efforts.
Click any of the links below to jump to the plugins that interest you:
1. Omnisend — best for complete email automation and revenue recovery
Image via WordPress
WordPress rating: 4.9/5 stars (based on 138 reviews)
Omnisend sends cart abandonment emails that reach customers who leave items behind, complete with product images and checkout links.
Welcome sequences help onboard new subscribers while re-engagement campaigns target inactive customers. Personalized messages include customer names, previously viewed products, and preferences, thanks to automatic store data syncing.
Key strengths
Omnisend’s email automation templates work immediately after installation, and you can create multi-channel workflows with email, SMS, and push notifications.
Here’s a screenshot of Omnisend’s automation builder — it has a minimal learning curve and lets you drag-and-drop messages and flow actions:
Image via Omnisend
As you can see in the first flow item, your abandoned cart emails trigger when your customers add an item to their cart.
However, for other automation sequences, you can use customer segmentation to target messages based on purchase behavior, with pre-built segments for window shoppers and other customers who are showing signs of purchase intent.
Features
Cart recovery sequences: Automated email series with abandoned product images and checkout links
SMS follow-ups: Text message reminders for customers who don’t respond to emails
Welcome campaigns: Onboarding sequences for new subscribers with store introductions and offers
Browse abandonment: Messages triggered when visitors view products but don’t purchase
Post-purchase emails: Thank you messages, review requests, and product recommendations after orders
Customer segmentation: Group contacts by purchase history, spending patterns, and engagement levels
Signup forms: Customizable forms and popups that grow your contact list
Revenue attribution: Tracks which campaigns generate sales
A/B testing: Compare different subject lines, send times, and content
Pros
Works immediately after connecting WooCommerce without complex configuration or data imports
Campaigns show revenue generated, so you know which messages make money
Customer data syncs automatically when orders come in, and customer details change
It handles technical details like email authentication and deliverability optimization
Cons
No discounted annual billing options
Built for ecommerce, so it may be unsuitable for B2B
Pricing
Free: 500 emails/month, unlimited push notifications, full automation access
Standard: $16/month for 6,000 emails and 500 contacts
Pro: $59/month for unlimited emails plus bonus SMS credits equal to the price of your monthly plan
This G2 reviewer uses Omnisend for email marketing, push notifications, and review collection. Most of all, they appreciate its responsive support.
Image via G2
This G2 reviewer values Omnisend’s intuitive UI, time-saving automations that generate sales, simple form creation with brand matching, and an excellent support team.
Our recommendation
Omnisend is the best choice for any WooCommerce store wanting abandoned cart recovery that works, plus room to grow into advanced automations like customer win-back campaigns and post-purchase sequences.
La Machine Cycle Club uses Omnisend’s abandoned cart automation alongside seasonal campaigns timed around cycling events to achieve 64% open rates and 7% click rates.
WooCommerce Cart Abandonment Recovery is a one-solution plugin for recovering abandoned carts. It captures emails during checkout and sends automated follow-up sequences with unique links that return customers to pre-filled checkout pages.
Key strengths
Its email builder is easy to master, and you can customize follow-up emails to match your brand. The lack of other automation flows and contact management features keeps things streamlined and lets you explore other plugins for multi-channel communication.
Everything works within your WordPress dashboard, with a list-style format for templates and automations. Here’s an example:
Image via WordPress
Features
Email capture: Records customer emails automatically during the checkout process
Automated sequences: Sends customizable follow-up emails at timed intervals after abandonment
Unique checkout links: Creates personalized links that return customers to pre-filled checkout pages
Email templates: Provides conversion-tested templates for immediate use
GDPR compliance: Includes optional privacy notices for checkout pages
Performance reports: Tracks recovery rates and revenue generated from campaigns
Custom timing: Set intervals for each follow-up email in sequence
Pros
Completely free with no hidden costs or premium upgrades
Simple setup requires no technical expertise
Works locally without external dependencies
Lightweight design doesn’t impact site performance
Pre-built templates save time on email creation
Integrates seamlessly with existing WooCommerce stores
Choose this WooCommerce cart recovery plugin if you want free cart abandonment recovery without paying for full email marketing platforms or need simple automated follow-ups.
YITH WooCommerce Recover Abandoned Cart captures guest and unregistered user carts, sends customizable email sequences with discount coupons, and tracks recovery performance with dashboard reporting.
Key strengths
It handles both abandoned carts and unpaid orders with unlimited email sequences. Guest cart recovery captures checkout form data automatically, you can use pre-built email templates to save time during setup, and you can track revenue recovery in the dashboard.
Here’s a screenshot of YITH’s reporting for an abandoned cart sequence:
Image via YITH
Features
Guest cart recovery: Captures checkout data from unregistered users with optional GDPR consent
Unlimited email sequences: Create multiple follow-up campaigns with different timing and content
Automatic coupon generation: Attach percentage or fixed discount codes to emails
User role targeting: Choose which customer types receive abandonment emails
Dashboard analytics: Monitor recovered sales, email performance, and revenue generation
Email templates: Ready-to-use designs for immediate deployment or customization
Pending order recovery: Follow up on completed orders with payment issues
Custom timing: Set intervals for cart abandonment and email triggers
Pros
Helps recover abandoned carts and unpaid orders
Guest user recovery without requiring registration
Unlimited email creation and customization options
Detailed reporting shows actual revenue recovered
User role filtering for targeted campaigns
30-day money-back guarantee
Cons
Annual subscription model only
Higher price point than basic alternatives
Requires a YITH account and license management
Pricing
Standard License: $89.99/year, including updates, support, and full features
Customer ratings
YITH: 4.48/5 (based on 85 reviews)
Trustpilot (company rating, it has more than one plugin): 4.6/5 (based on 2,140 reviews)
Our recommendation
Choose YITH if you need a cart and order recovery WooCommerce plugin with guest user capabilities, detailed analytics, and unlimited email customization options.
ShopMagic Abandoned Carts requires the free ShopMagic core plugin to function. It captures guest and registered user checkout data, sends automated recovery emails, and includes exit intent popups for cart tracking.
Key strengths
It’s an entirely free solution with no premium upgrades or limitations. You can save emails immediately when entered at checkout and pre-submit them for customers. Exit intent popups can also collect visitor emails before they leave your site without purchasing.
ShopMagic’s reporting features are particularly good, showcasing recoverable orders, revenue, and recovery rate, as seen in the image below:
Image via WordPress
Features
Pre-submit capture: Saves customer emails automatically as soon as they enter checkout forms
Exit intent popups: Collects visitor emails when they attempt to leave without buying
Guest user tracking: Captures abandonment data from unregistered customers with privacy controls
Cart segmentation: Filter recovery campaigns by product categories, cart value, and item count
Recovery statistics: The dashboard shows recovered revenue, conversion rates, and campaign performance
Email personalization: Use customer names and cart items in automated messages
Data management: Automatically clear old cart data after 30 days for performance
ShopMagic integration: Access all core plugin features, including the HTML email editor
Pros
Completely free with no feature limitations or upgrades
Works without requiring customer registration
Includes advanced features like exit intent capture
Compatible with other ShopMagic automation add-ons
Guest tracking with privacy compliance options
Cons
Fewer email templates than dedicated solutions
It heavily upsells ShopMagic PRO Add-Ons (such as Gravity Forms integration)
Pricing
Free: All features included with the ShopMagic core plugin at no cost
Additional required plugin (ShopMagic): 4.7/5 (based on 75 reviews)
Our recommendation
Choose ShopMagic if you want completely free cart recovery with advanced features like exit intent popups and pre-submit data capture capabilities.
5. Retainful — best for combining cart abandonment with newsletters
Image via WordPress
Retainful combines abandoned cart recovery with complete email marketing automation, newsletters, and signup forms. It captures visitor emails with multiple popup types and sends automated sequences for cart recovery and customer retention.
Key strengths
It’s an all-in-one solution combining cart recovery with email marketing features — multiple popup triggers, including exit-intent, add-to-cart, and scroll-depth, capture emails before abandonment. Scheduled sending prevents email overload across all campaigns.
You can also run multiple automations simultaneously to reach your customers at all stages of their buying journey. Here’s a screenshot of its pre-built flows:
Image via WordPress
Features
Multi-trigger popups: Welcome, exit-intent, add-to-cart, and embed forms capture emails at optimal moments
Dynamic coupons: Automatically generates unique discount codes for recovery and retention campaigns
Customer segmentation: Pre-built templates for VIP customers, inactive users, and purchase behavior
Email automation: 25+ workflows, including welcome series, post-purchase, and win-back campaigns
Newsletter builder: Drag-and-drop editor with 100+ templates
Revenue tracking: Shows recovered revenue from each campaign type
Team collaboration: Multi-user access with permission controls for team management
Pros
The free plan includes abandoned cart recovery and basic automation
Choose Retainful if you want email marketing capabilities with cart recovery, multiple popup types, and advanced automations to increase sales.
6. FunnelKit — best for email automations with CRM functionality
Image via WordPress
FunnelKit Automations captures cart abandoners and creates automated email sequences with conditional logic and dynamic coupons. It manages contacts, tags, and customer journeys without monthly contact limits or external dependencies.
Key strengths
No contact limits mean unlimited growth without escalating costs, and the visual email builder creates professional campaigns without design skills. Plus, conditional workflows segment customers by purchase behavior, geography, and engagement levels for targeted messaging.
Once installed, the plugin guides you through setup, including the installation of three additional required plugins — WP Mail SMTP, Stripe, and FunnelKit:
Choose FunnelKit if you want additional marketing automations with CRM capabilities, unlimited contacts, and advanced conditional workflows that go beyond simple recovery campaigns.
7. CartBounty — best for understanding the reasons behind cart abandonment
Image via WordPress
CartBounty monitors WooCommerce carts and saves abandonment data during sessions. It captures customer details early in the shopping process and uses exit intent popups to reduce abandonment.
Key strengths
You can view detailed reports showing which products get abandoned most frequently and abandonment patterns by country. Additionally, you can see cart contents in real-time, including cart totals and status, within your WordPress dashboard.
Here’s a screenshot of the abandoned carts live view:
Image via WordPress
Features
Live cart tracking: Monitor shopping activity as it happens
Anonymous cart viewing: See abandoned carts, even from unregistered visitors
Exit intent popups: Trigger coupon offers when customers attempt to leave your site
Tab notifications: Change browser tab titles to grab attention when customers switch tabs
Checkout field memory: Save entered data so customers don’t lose information
Multi-channel recovery: Send emails, SMS, and push notifications when connected to other service providers
Cart data export: Download complete abandonment reports to Excel files
Recovery exclusions: Skip products, countries, or IP addresses from campaigns
WooCommerce Recover Abandoned Cart captures customer details during checkout and sends automated email sequences with customizable templates. You can create multiple follow-up campaigns with increasing incentives, like discount coupons, to encourage purchase completion.
Key strengths
It works with both registered members and guest customers who enter their email addresses at checkout. Multiple email templates let you escalate offers from gentle reminders to discount incentives, and you can track recovery rates within WordPress.
Here’s an image of this plugin’s abandoned cart reports:
Image via WordPress
Features
Guest cart capture: Records abandonment data when visitors enter email addresses during checkout
Multiple email templates: Create different follow-up sequences with varying discount offers and timing
Automatic coupon generation: Creates unique discount codes with expiry dates for email campaigns
Admin recovery notifications: Alerts you when abandoned carts convert
Click tracking: Monitors which email templates generate the most cart recoveries
Manual email option: Send targeted messages to single customers
Previous order checking: Scans historical orders to identify recovery opportunities
WPML compatibility: Supports multilingual stores with translated email content
Phone number capture: Collects customer contact details for manual follow-up options
WooCommerce Recover Abandoned Cart is one of the best plugins if you want a cart recovery feature built into your WordPress site with multiple email templates, customer support, and basic tracking capabilities.
MWB HubSpot for WooCommerce syncs your store data with HubSpot CRM for customer management and abandoned cart recovery. You can create email campaigns, track analytics, and manage advertising campaigns across multiple platforms directly within HubSpot.
Key strengths
This WooCommerce abandoned cart plugin sends order statuses to HubSpot deal stages automatically in your chosen pipeline. You can then use pre-built customer segments and create automated abandoned cart flows to recover revenue.
Its dashboard is easy to use, and most setups take only a few steps — check out the screenshot below showing various options after installation:
Image via WordPress
Features
Automated workflows: Marketing sequences trigger automatically when customers abandon carts, make purchases, or reach spending thresholds
Customer data sync: Historical and new customer information flows continuously between your store and the HubSpot database
Deal pipeline mapping: Order status changes automatically move deals in your chosen HubSpot sales pipeline stages
Abandoned cart lists: Contact segments populate instantly with customers who added products but didn’t complete checkout
Email campaign builder: HubSpot’s visual editor and 20+ templates let you create campaigns without design experience
Pros
Uses HubSpot’s CRM and marketing automation features
Pre-built segments and properties save setup time
Detailed activity logging for troubleshooting
Works with existing HubSpot workflows and campaigns
Cons
Requires an active HubSpot account to function
Mixed user reviews indicate potential reliability issues
Pricing
Free: Complete integration with no additional costs beyond your HubSpot subscription
MWB HubSpot works for existing HubSpot users wanting WooCommerce integration with CRM and marketing automation features. However, read the most recent reviews before installing, as some updates have frustrated customers.
Abandoned Basket Lite for WooCommerce tracks cart abandonment from guests and registered customers, then sends reminder emails within minutes. It includes pre-built email templates with merge codes to personalize messages with customer names and products.
Key strengths
It has a rich text editor that allows you to copy HTML from anywhere to create custom email templates quickly. Product abandonment reports show which items get left behind most frequently, and the analytics dashboard lets you switch between date ranges to view reports.
Here’s a screenshot of the analytics dashboard fresh after installation:
Image via WordPress
Features
Guest and member tracking: Captures abandonment data from both registered users and checkout visitors
Quick email delivery: Sends reminder messages within minutes of cart abandonment detection
Template system: Pre-built email designs get you started immediately
HTML template editor: Rich text editor accepts copied HTML content from external sources
Abandoned Cart Recovery for WooCommerce captures cart data from guests and members, then sends email reminders with optional coupon codes. The plugin tracks abandonment timing separately for different user types and provides detailed recovery reports.
Key strengths
Admin email notifications alert you whenever abandoned carts convert. Manual email sending lets you target abandoned carts with custom messages and templates. The exclude feature prevents tracking usernames that shouldn’t receive recovery campaigns.
Here’s a screenshot of an example template provided by the plugin:
Image via WordPress
Features
Dual user tracking: Separate abandonment timing settings for registered members and guest customers
Email template system: Create multiple recovery templates scheduled at different intervals after abandonment
Coupon integration: Attach discount codes or generate unique coupons
Manual campaign control: Select abandoned carts and send manual emails
Customer exclusion lists: Block usernames from cart tracking and recovery campaigns
Abandonment reports: Three report types show recovery performance over custom date ranges
Cart status tracking: Monitor whether abandoned carts are recovered or unfinished
IP and location data: Records customer geography and address information
Pros
The free version includes essential cart recovery features
Separate settings for members and guests maximize flexibility
Manual email control allows targeted recovery campaigns
VillaTheme Abandoned Cart Recovery works for stores wanting free email recovery with manual campaign control. You can add SMS support as an optional extra for multi-channel flows.
ELEX WooCommerce Abandoned Cart Recovery sends rule-based email sequences with dynamically generated discount coupons to recover lost sales. It captures guest and member abandonment data with recovery reports and email performance analytics.
Key strengths
It uses rule-based email triggers that let you create conditions using user roles, cart amounts, item quantities, and product IDs for targeted campaigns.
Dynamic coupon generation creates unique discount codes that automatically apply when customers click checkout links in recovery emails.
Here’s an email template example from the ELEX plugin:
Image via WordPress
Features
Rule-based triggers: Create email conditions using user roles, cart values, item counts, and product IDs
Dynamic coupon creation: Generates unique discount codes that auto-apply when customers return via email links
Email restriction controls: Block cart capture from unwanted domains, IP addresses, and email addresses
Recovery status mapping: Choose which WooCommerce order statuses indicate successful cart recovery
Admin recovery notifications: Email alerts when customers complete purchases
Email template builder: Create custom templates with coupon associations and personalized content
ELEX Abandoned Cart Recovery is best for rule-based email triggers with dynamic coupons and advanced restriction controls.
13. SellKit — best for improving your checkout experience
Image via WordPress
SellKit helps you optimize WooCommerce checkout pages with forms, express checkout options, and mobile-responsive designs to reduce cart abandonment. Helpful features like skip cart, auto-populated fields, and inline form validation move your customers to purchase fast.
Key strengths
It has a sales funnel builder with unlimited conversion paths and a drag-and-drop canvas. Its pre-made templates suit all ecommerce stores, and you can add one-click order bumps and upsells to increase average order value without redirecting customers away from checkout.
Here’s a screenshot of a sales funnel built in SellKit:
Image via WordPress
Features
Checkout optimization: Express checkout, skip cart functionality, and address autocomplete speed up the purchase process
Sales funnel builder: Visual canvas lets you create conversion paths linking pages dynamically rather than linearly
One-click order bumps: Targeted offers appear within checkout forms based on cart contents and customer rules
Upsell and downsells: Additional product offers presented after the initial purchase without leaving the order flow
Metorik tracks cart abandonment and sends automated recovery emails via an external analytics platform. The WordPress plugin connects your store data to Metorik’s dashboard, where you can segment customers and create email campaigns based on cart behavior.
Key strengths
External analytics prevents WordPress slowdowns from heavy reporting queries that bog down WooCommerce admin, and its segmentation system filters customers by lifetime value, purchase history, and cart contents for targeted recovery campaigns.
Features
External cart tracking: Records abandonment data on Metorik servers instead of your WordPress database
Customer segmentation: Filter recovery campaigns by spending history, location, product preferences, and cart value
Automated email sequences: Send recovery messages triggered by time delays, customer behavior, or cart contents
Profit calculation: Track revenue from recovered carts minus product costs and advertising spend
Team access controls: Multiple users can manage campaigns with different permission levels for security
Performance analytics: View recovery rates, email opens, and revenue attribution for campaign optimization
Customer service integration: Connect cart data with Zendesk, Help Scout, and support ticket systems
Pros
The trial period allows complete feature testing
Faster reporting than native WooCommerce without server impact
Team collaboration features for growing businesses
Customer service integration provides a complete customer view
Cons
Monthly subscription required after trial period
All functionality depends on the external Metorik service
Setup complexity compared to simple cart recovery plugins
Pricing
Free Trial: 30 days with complete access to tracking and email features
Paid Service: Monthly subscription based on store volume and features — for instance, $75/month supports up to 500 orders and lets you send 25,000 emails
Metorik suits established stores needing cart analytics, team collaboration, and customer service integration. It’s the best WooCommerce cart abandonment plugin if you’re already a Metorik customer and are happy with its service.
15. AutomateWoo — best for highly customizable cart abandonment flows with multiple triggers
Image via WooCommerce
AutomateWoo creates workflow-based email automation for abandoned cart recovery using triggers, rules, and actions within WooCommerce. You can schedule cart reminder emails at intervals and include personalized coupons to encourage purchase completion.
Key strengths
There’s a pre-submit email capture feature that grabs customer addresses during checkout before cart abandonment occurs. Session tracking also detects registered users even before login to improve targeting accuracy.
The analytics features are among the easiest to interpret, with line graphs showing emails sent, opens, clicks, and unsubscribes — here’s an example image:
Image via WooCommerce
Features
Workflow automation: Create triggers, rules, and actions that determine when cart recovery emails go out
Session tracking: Identifies returning customers even before they log in for better targeting
Personalized coupons: Generate dynamic discount codes automatically for each recovery email
Guest email capture: Records visitor emails from any website form, not just checkout pages
Email performance tracking: Monitor opens, clicks, and conversions for campaign optimization
Template customization: Design emails using the WordPress editor with product insertion variables
Multi-step campaigns: Create sequences with different emails sent at various intervals
Pros
Pre-submit capture prevents email loss before abandonment
AutomateWoo works for stores needing email workflows with pre-submit capture and customer tracking across multiple website touchpoints. Its reviews let it down, but if you set it up correctly using its documentation, it will automate your most crucial customer emails.
16. PushAlert — best for sending abandoned cart push notifications
Image via WordPress
PushAlert recovers abandoned carts through browser push notifications that appear on customer screens without requiring email addresses. Your customers receive alerts on desktop and mobile devices even when they close their browsers or switch to other websites.
Key strengths
Push notification delivery happens instantly without depending on email and SMS open rates (they also bypass spam filters). Multi-language support lets you send localized messages automatically based on the customer’s browser settings.
The dashboard is easy to use, with a Stats overview of total subscribers, sent notifications, CTR, and last notification metrics. Here’s a screenshot:
Image via WordPress
Features
No email required: Subscription happens through browser permission prompts without personal data collection
Device persistence: Messages reach customers even when they close browsers or switch devices
Price drop alerts: Customers get notified when previously viewed products go on sale
Back-in-stock notifications: Out-of-stock product alerts trigger when inventory becomes available
Shipment tracking: Order updates include tracking details sent directly to customer devices
Audience segmentation: Customer groups form based on geographic location and device usage patterns
Welcome campaigns: New subscriber sequences introduce your store and encourage first purchases
Pros
Higher click-through rates than email marketing campaigns
Works across all major browsers and operating systems
Notifications are visible even when browsers are closed
Free plan available for basic push notification features
Easy WordPress integration with plugin setup
Cons
Abandoned cart notifications require a paid plan starting at $12/month
Free plan limited to 3,000 subscribers with basic features
Depends on customer permission for browser notifications
Limited customization options compared to email campaigns
Pricing
Free: 3,000 subscribers, unlimited notifications, no abandoned cart features
Basic: $12/month starting at 3,000 subscribers with abandoned cart notifications
Premium: $39/month with price drop and shipment alerts, multiple websites
Platinum: $69/month with back-in-stock notifications and multi-language support
No email required, device persistence, price drop alerts, back-in-stock notifications
Free; paid plans starting from $12/month
How we tested the best WooCommerce abandoned cart plugins
We set out to create a list of abandoned cart plugins you can trust.
Our criteria include customer review scores, development activity and update frequency, documentation quality, and feature completeness.
Each plugin in our list maintains active development, receives positive feedback from store owners, and provides clear setup instructions that won’t leave you struggling with configuration.
This article was researched and written by our experts following a precise process.
The best WooCommerce abandoned cart plugin depends on the complexity of your customer journey, budget, and growth plans.
Here’s what to look for in a WooCommerce cart recovery solution:
Budget concerns
Plenty of abandoned cart plugins offer free plans. For instance, Omnisend’s free plan provides all standard features without restrictions on segmentation, automations, or personalization, and you can send 500 emails/month.
Omnisend’s cheapest paid plan is $16/month for a massive increase in email sends (6,000 emails/month), but not all WooCommerce plugins are so generous.
Consider how many abandoned cart emails you need to send, taking into account your current number and where you expect sales to be in six to 12 months.
The last thing you want is to invest time into an abandoned cart plugin only to outgrow it because it can’t do what you need it to, or because it’s too expensive.
Essential features vs. advanced capabilities
Most store owners get distracted by flashy features they’ll never use. Start with your actual problems: are customers abandoning because of poor follow-up, or do you need better checkout optimization?
Simple email reminders work for many stores, but businesses that are losing mobile customers might need SMS campaigns to catch people when they’re scrolling their phones.
Growing WooCommerce stores often discover that email marketing plugins alone aren’t enough — Omnisend’s multi-channel approach reaches customers wherever they pay attention.
Think about your current workflow gaps. Do you struggle with guest cart tracking? Need better analytics to understand abandonment patterns? Want A/B testing to improve recovery rates?
Focus on features that solve problems rather than impressive-sounding capabilities you might never configure.
Ease of use and technical requirements
Be honest about your technical skills and available time. Complex plugins with endless customization options sound appealing until you’re spending hours configuring workflows instead of running your business.
Some plugins demand constant tweaking and maintenance. Others like Omnisend activate pre-built workflows immediately, letting you see results as you learn the system.
Consider whether you have staff who can handle technical setup or if you need something that works out of the box.
Matching plugins to store types
For budget-conscious beginners: Start with CartFlows’ free plugin to understand cart recovery basics without financial commitment
For growing stores needing multi-channel marketing: Omnisend is the best choice here, offering email, SMS, and push notifications in unified campaigns
For data-driven HubSpot users: MWB HubSpot integration synchronizes cart abandonment data directly with your existing customer management workflows
For stores wanting advanced customization: Omnisend and ShopMagic have workflow builders for creating complex automation sequences beyond basic cart recovery
The importance of testing
Take advantage of free plans before committing to paid solutions. Omnisend’s generous free plan lets you use all standard features and send 500 emails/month.
Test your chosen plugins with abandoned carts rather than dummy data to see real performance metrics. Pay attention to setup difficulty, customer response rates, and revenue recovery during trial periods to see which plugins offer the best results.
How to set up WooCommerce abandoned cart plugin
You can find a detailed tutorial on setting up abandoned cart workflows with the Omnisend WooCommerce abandoned cart plugin in the video above (skip to around 6:10).
Alternatively, sign in to Omnisend and follow these instructions:
Navigate to Automations and click Create workflow
Select Cart Abandonment and choose either the Abandoned Cart or Abandoned Checkout preset
Customize the workflow trigger settings, including inactivity time and any desired filters
Add and customize email, SMS, or push notification messages to the sequence
Personalize content with abandoned product details and recovery links
Set up advanced targeting using audience filters or split conditions if desired
Consider implementing A/B testing to optimize performance
Test the workflow by simulating an abandoned cart or checkout in your store
Enable the workflow and monitor its performance
Recover more sales starting today
Cart abandonment drains your revenue and profits daily. Visitors browse, add products, and then disappear. You’re bleeding money with every empty cart.
The solution isn’t complex. Install a WooCommerce abandoned cart plugin, capture emails, and send follow-ups — that simple workflow will recover substantial revenue without additional marketing spend.
Omnisend handles everything if you want revenue recovery from day one. Its free plan gives complete access to automation, segmentation, and personalization tools. Plus, you can combine email with push notifications at no additional cost.
Want to recover more abandoned carts than ever? Join Omnisend and take control of your customer journey
Omnisend stands out with complete email automation, SMS follow-ups, and revenue tracking. It works immediately after installation with pre-built templates, making cart recovery attainable for any store size.
How do I track abandoned carts in WooCommerce?
You’ll need a plugin since WooCommerce lacks built-in tracking. CartFlows, Omnisend, and ShopMagic capture emails when people enter checkout. You can then re-target these customers with offers and recover revenue.
Can I use more than one abandoned cart plugin?
Yes, you can use multiple abandoned cart plugins. However, this may cause errors. Instead, focus on finding the best abandoned cart plugin for WooCommerce that meets your needs. Most plugins offer comprehensive features like email automation and cart tracking. A reliable WooCommerce abandoned cart plugin should suffice for effective cart recovery.
What’s the difference between free and premium abandoned cart plugins?
Free abandoned cart plugins often offer basic features like email reminders and simple analytics. On the other hand, premium plugins provide advanced features, including automated SMS reminders, A/B testing, integration with marketing automation tools, and more. While using the best free WooCommerce abandoned cart plugin is a good starting point, premium options can offer a more comprehensive solution for maximizing recovery rates.
How do I measure the success of an abandoned cart plugin?
To measure the success of a WooCommerce abandoned cart plugin, focus on key performance indicators (KPIs). These include recovery rate, conversion rate, and customer engagement metrics. Many WooCommerce abandoned cart plugins have built-in analytics for easy monitoring. Set realistic goals and compare performance over time.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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