10 best plugins for WooCommerce dropshipping in 2025

Reading Time: 20 minutes

Want to run an online store without a warehouse full of products? WooCommerce dropshipping makes it possible — you sell, your suppliers ship, and customers receive their orders. Add low startup costs and a wide product selection available, and you got yourself a pretty neat deal.

Your WooCommerce store is the front end where customers browse and buy. Behind the scenes, dropshipping plugins connect you to supplier inventories. You handle marketing and customer service while suppliers deal with physical products.

Join us below as we review the top dropshipping plugins for 2025, compare their features and pricing, and explain which ones suit you. Plus, we’ll cover supplier selection, profit margins, and the marketing automation that turns browsers into buyers.

What is WooCommerce dropshipping?

WooCommerce dropshipping lets you run an online store where suppliers handle the stock and shipping — you list their products, customers buy from you, suppliers send orders straight to buyers, and you pocket the markup.

You’ll build your store on WordPress and install the WooCommerce plugin to create ecommerce functionality. WooCommerce provides the backend for your store. The front end is provided by whichever theme you install, and your WooCommerce dropship app links your store to suppliers.

How dropshipping works

There are six basic steps to WooCommerce dropshipping:

1. Find reliable suppliers — Research and connect with dropshipping suppliers who offer products you want to sell
2. Sync your store — Import product listings, prices, and inventory data from suppliers into your WooCommerce store
3. Customer places order — Someone buys a product from your store using your payment gateway, paying you directly
4. You forward the details — Send the order information and customer shipping address to your supplier for fulfillment
5. Supplier ships directly — The supplier packages and ships the product straight to your customer
6. Post-purchase communication — You are in charge of the customer relationship after purchase

The image below shows how dropshipping works with additional detail:

Key advantages

• Start with almost nothing — Launch a store without buying products first or renting warehouse space
• Test what sells — Try different products without upfront investment to see what customers want
• Work from anywhere — Manage your business remotely without physical location requirements
• No leftover inventory — Avoid getting stuck with products that don’t sell

Potential challenges

• Small profit margins — Competition keeps prices low, and supplier costs eat into earnings
• Supplier problems become your problems — Late shipments and quality issues reflect on your business
• Shipping complications — Multiple suppliers mean inconsistent delivery times and customer confusion
• Hard to stand out — Many stores sell identical products and use similar themes, making differentiation difficult

How marketing automation helps grow your dropship store

Running a dropshipping store means competing for attention in crowded markets. You drive traffic, but visitors browse and leave. Carts get abandoned. First-time buyers never return.

Without systems to capture and nurture these opportunities, you’re burning ad spend on one-time interactions and spending a fortune to dropship on WooCommerce.

Email automation and additional flows for SMS and push notifications work around the clock to convert browsers into buyers and single purchases into repeat business. Omnisend provides the automation backbone your dropshipping store needs from day one.

Cart recovery automation

Omnisend’s abandoned cart workflows automatically email customers who leave items behind. Set the timing — for instance, one hour after abandonment, then 24 hours later if needed.

Each recovered cart adds directly to your bottom line without spending more on ads. For dropshippers working with tight margins, every saved sale matters.

Welcome series for new subscribers

Your subscribers receive an automated sequence introducing your brand. Omnisend’s welcome emails let you showcase bestsellers, share your story, and offer first-purchase incentives.

New subscribers are your most engaged audience — welcome emails get opened far more than regular campaigns, making them perfect for building trust quickly.

Customer segmentation

Omnisend tracks what customers do on your site and segments them automatically. Send different messages to people who bought versus those who just browsed.

Target customers based on which products they viewed. Create special campaigns for your best customers. Segmentation means sending relevant messages that drive sales.

Set up Omnisend before you launch. You get one chance with early visitors — if they leave without buying or subscribing, you might never see them again. Automation captures these opportunities while you focus on growing your store.

How to set up a dropshipping store with WooCommerce

Follow these steps to build your WooCommerce dropshipping store properly from the start:

Step 1 — Choose reliable hosting

Dropshipping stores need hosting that can handle traffic spikes and provide security. Look for:

• One-click WordPress installation
• SSL certificates included
• Daily automated backups
• 99.9% uptime guarantees
• WooCommerce infrastructure, such as free optimization plugins

Step 2 — Install WordPress

Most hosts offer one-click WordPress installation:

• Log in to your hosting control panel or cPanel
• Find the WordPress installer (often under Apps or One-Click Install) — the example below shows the WordPress app listed under Installatron:

• Select your domain and directory
• Create your admin username and password
• Click Install and wait for completion

Manual installation (if needed):

• Download WordPress from wordpress.org
• Upload files via FTP to your hosting account
• Create a MySQL database through your hosting panel
• Navigate to your domain and run the Setup Wizard
• Enter database details and admin credentials

Step 3 — Install and configure WooCommerce

Add ecommerce functionality to WordPress:

• Log in to your WordPress admin dashboard
• Go to Plugins > Add New
• Search for WooCommerce:

• Click Install Now on the official plugin
• Click Activate once installed

The Setup Wizard launches automatically. Key configurations include:

• Store Details: Address, currency, and tax location
• Industry: Select your product category
• Product Types: Choose physical products
• Payment Methods: Enable Stripe or PayPal immediately
• Shipping Zones: Create zones even though suppliers ship directly

Skip theme selection in the wizard — we’ll handle that separately.

Step 4 — Select a WooCommerce-ready theme

Your theme impacts performance and conversions. Essential features:

• Mobile responsiveness
• Fast loading times
• WooCommerce compatibility
• Multiple product display options

Installing a free theme:

• Navigate to Appearance > Themes > Add Theme
• Click the E-Commerce filter:

• Preview live demos before installing:

• Check the last updated date (ideally within the last three months)
• Click Install, then Activate

Premium themes offer:

• More in-built features, such as top bars
• Premium support
• Regular security updates
• Demos with one-click imports (perfect for getting started)

Step 5 — Connect dropshipping plugins

Link your store to suppliers:

1. Research plugins for your suppliers
2. Install via Plugins > Add New
3. Enter API keys or supplier credentials
4. Import product catalogs
5. Set pricing rules and markups

Dropshipping plugins automate inventory updates, order forwarding, and shipment. However, configuration varies by supplier, so follow each plugin’s documentation carefully.

10 best WooCommerce dropshipping plugins

These are the best WooCommerce dropship apps in 2025:

Now, let’s take a closer look at their features and what makes them worthy of making this list:

1. AliDropship

AliDropship connects your store to millions of AliExpress products and lets you import items with one click. You can also edit images to remove watermarks and configure the plugin to place orders automatically when customers buy.

Set your profit margins once, and AliDropship calculates prices for every product. The Chrome extension lets you browse AliExpress and add products without leaving the supplier’s site.

Who it’s for

Choose AliDropship if you want to dropship from AliExpress without monthly fees eating into your profits. Pay for the plugin once and never again.

Features

Order automation saves hours of manual processing. AliDropship places an order on AliExpress using customer shipping information, tracks packages, and sends delivery updates. You handle customer service while the plugin manages the technical details of fulfillment.

Pros

• One-time payment instead of monthly subscriptions
• Built-in image editor removes AliExpress watermarks
• Earn 8% cashback on all orders placed
• Chrome extension for faster product imports
• Automatic price markup formulas
• ePacket shipping filter included

Cons

• Only works with AliExpress suppliers
• Learning curve for pricing rules setup
• Customer support can be slow during peak times
• Some features require technical knowledge

Pricing

• AliDropship Plugin: $89 one-time payment with a 30-day money-back guarantee

Why we recommend it

AliDropship suits you if you prefer owning tools outright. The $89 price equals three months of typical subscription plugins. Cashback earnings and lifetime updates make it cost-effective for long-term AliExpress dropshipping.

2. DropshipMe

DropshipMe provides pre-made WordPress dropshipping stores with pre-selected AliExpress products. The package includes WordPress installation, WooCommerce setup, and a catalog of products with edited descriptions.

Each product in the catalog has been rewritten to remove supplier errors and improve readability. Images are edited, and titles are optimized for search engines before being added to your store (perfect if you want to get started with minimal effort).

Who it’s for

DropshipMe is the best AliExpress plugin for WooCommerce if you need a complete store setup without handling technical configuration yourself.

Features

The turnkey store comes with WordPress, WooCommerce, and essential plugins already configured. Products arrive with edited descriptions that read naturally instead of machine-translated text.

The catalog focuses on items with a proven sales history and reliable suppliers based on order volume and customer feedback.

Pros

• Complete WordPress store provided
• Products include rewritten descriptions
• Suppliers verified for reliability
• One-click product import
• 14-day trial period
• No coding required

Cons

• Limited to catalog products
• Requires separate order automation
• Monthly hosting fees
• Cannot import custom products

Pricing

• Free: 50 product imports
• Starter: $29 for 100 imports (+10 bonus)
• Growth: $119 for 500 imports (+200 bonus)
• Scale: $199 for 1,000 imports (+500 bonus)
• Hosting: From $48/year (separate)

Why we recommend it

DropshipMe is a solid choice if you want to bypass WordPress setup and product research. The pre-made store structure and curated catalog reduce startup time from weeks to hours. You still need separate tools for order automation and inventory management.

3. WooDropship

WooDropship gives you two dropshipping options — build it yourself with a plugin or buy a ready-made store (plus the plugin) for $99. Both options connect to AliExpress for product sourcing and order fulfillment.

It automates product imports and order processing, and the pre-built stores arrive with products loaded and payment systems configured. You own everything outright with either choice.

Who it’s for

WooDropship is a fantastic WooCommerce dropshipping plugin if you want flexibility — DIY with the plugin or skip straight to selling with a done-for-you store.

Features

The dual approach caters to different skill levels. Tech-savvy users can install the plugin and customize everything. Beginners get a functioning store delivered in 12 hours. 

Both options include AI-powered product description optimization and Chrome extension integration for faster imports.

Pros

• Two entry points for different needs
• $99 pre-built stores include premium domains
• AI rewrites product descriptions
• Chrome extension streamlines imports
• One-time payment model
• 12-hour store delivery

Cons

• Limited to AliExpress products
• Basic feature set compared to competitors
• Support response times vary
• It’s a newer plugin with a smaller user base

Pricing

• WooDropship Plugin: $89 one-time payment
• Pre-built Store: $99 includes domain and setup
• Free trial: Available for plugin
• No monthly fees: Both options are one-time purchases

Why we recommend it

WooDropship makes sense if you’re a beginner on a tight budget. The $99 pre-built store costs less than most people spend on hosting and themes. Getting a configured store with products already loaded also removes the biggest hurdle for your dropshipping business — launching.

4. Zendrop

Zendrop combines dropshipping, print-on-demand, and 3PL services in one platform. Access over one million products, get AI-built stores and choose between US or China-based fulfillment centers.

Beyond basic product imports, Zendrop offers automated fulfillment, custom packaging options, and the ability to source products not listed in its catalog.

Who it’s for

Choose Zendrop if you want comprehensive ecommerce tools beyond basic dropshipping, including POD and warehousing options.

Features

Multi-channel fulfillment sets Zendrop apart. You can dropship traditional products, create custom print-on-demand items, or stock inventory in its warehouses. 

The AI store builder creates a functioning site in minutes, while the coaching program helps you understand what design practices generates sales.

Pros

• AI-built stores speed up launch
• US and China warehouse options
• Print-on-demand integration
• Weekly live coaching included
• Custom branding available
• Product sourcing on request

Cons

• Higher pricing than basic plugins
• POD requires paid plans
• Free plan is very limited
• There’s a steep learning curve for all features

Pricing

• Free: Limited features, $100 order credits
• Pro: $49/month, full automation, custom branding
• Plus: $79/month, all features plus private listings

Why we recommend it

Zendrop suits you if you’re planning to scale beyond basic dropshipping. The coaching helps you understand what sells, and its multiple fulfillment options let you test different business models, including POD products and moving inventory to US warehouses.

5. Spocket

Spocket specializes in Western suppliers with fast shipping. Access 100 million products from US, EU, and Australian warehouses, eliminating month-long delivery times from China.

All paid plans include print-on-demand products, custom branding options, and the ability to chat with suppliers before ordering. Wholesale pricing offers margins up to 30% below retail.

Who it’s for

Spocket suits you best if fast shipping matters more than the lowest prices for your target market. It also works well if you’re selling to Western audiences who expect quick delivery or if you want to differentiate your store with reliable two to five-day shipping.

Features

Supplier messaging sets Spocket apart from other platforms. You can ask about minimum orders, request product samples, or get tracking updates directly from vendors.

Branded invoicing means packages arrive with your company details instead of generic supplier information. It’s also one of the few platforms offering real-time inventory sync that prevents you from selling items that went out of stock an hour ago.

Pros

• 2–5 day shipping from the US and EU
• 14-day free trial
• Chat directly with suppliers
• Branded invoices available
• Up to 30% supplier discounts
• Print-on-demand integration

Cons

• Higher product costs than AliExpress
• Product limits on lower tiers
• Monthly fees add up quickly
• Premium products cost extra

Pricing

• Starter: $39.99/month, 25 products
• Professional: $59.99/month, 250 products
• Empire: $99.99/month, 10,000 products
• Unicorn: $299.99/month, 25,000 products

Why we recommend it

Spocket makes sense if you’re targeting customers who expect Amazon-style delivery times. You’ll pay more for products, but reduce refunds and complaints about shipping. Also, the ability to message suppliers directly helps you resolve issues quickly and build relationships.

6. Syncee

Syncee connects you with 12,000+ independent brands and local suppliers to sell handmade goods, eco-friendly products, and unique items from smaller businesses instead of mass-market inventory.

It handles both dropshipping and wholesale ordering from the same dashboard, letting you test products via dropshipping and then switch your bestsellers to wholesale for better margins.

Who it’s for

Syncee suits you best if you want unique products from smaller brands rather than mass-market items everyone else sells.

Features

There’s a multi-supplier ordering feature that saves hours of manual work by letting you add products from different vendors to one cart and checkout once. Plus, there’s a supplier follow feature that alerts you when your favorite vendors add new products.

AI product recommendations analyze your store’s performance and suggest items that match your customers’ buying patterns. It all adds up to create an intuitive dropshipping experience.

Pros

• 12,000+ vetted suppliers
• Combined dropship/wholesale options
• AI product discovery tool
• Multi-brand single checkout
• Local US/EU suppliers available
• Three-day free trial

Cons

• Limited to curated suppliers
• Higher prices than mass suppliers
• Some suppliers require approval

Pricing

• Free: Browse only, five AI searches
• Basic: $39.99/month, 25 products, one supplier
• Pro: $59.99/month, 250 products, unlimited suppliers
• Business: $99.99/month, 10,000 products, private suppliers

Why we recommend it

Syncee helps you build a store that stands out. Instead of competing on price with identical AliExpress products, you offer items customers can’t find everywhere. The ability to start dropshipping and then switch to wholesale for bestsellers gives you flexibility as you grow.

7. Sharkdropship Dropshipping & Affiliate for AliExpress

Sharkdropship imports AliExpress products for both dropshipping and affiliate marketing. The free version lets you import products by SKU or URL, while the premium version adds automated price updates and inventory sync.

It includes a Chrome extension for importing directly from AliExpress product pages. Price markup formulas, review imports, and multi-language support help you customize products for your market.

Who it’s for

Sharkdropship suits you best if you need a budget-friendly option for occasional AliExpress imports without monthly commitments.

Features

Dual-purpose functionality lets you import products as dropshipping items or affiliate links. The Chrome extension simplifies product discovery — browse AliExpress and import with one click.

Automatic price markup formulas calculate your margins based on supplier costs, and the review import feature brings social proof to new products instantly.

Pros

• Free version available
• Imports for dropshipping or affiliate programs
• Chrome extension included
• Bulk import capabilities
• 52 language options
• One-time payment option

Cons

• Limited free imports
• Basic interface design
• Smaller user community
• Less frequent updates

Pricing

• Free: Limited imports, basic features
• Silver: $39.99 one-time, three stores, unlimited imports
• Gold: $49.99 one-time, five stores, unlimited imports

Why we recommend it

Sharkdropship is one of the best WooCommerce dropshipping apps if you want additional affiliate options. The ability to import products as affiliate links gives you an alternative revenue stream when margins are thin.

8. Dropified

Dropified handles three major suppliers — AliExpress, eBay, and Alibaba — from one interface. Import products, route orders to different vendors, and manage fulfillment without switching between platforms.

It includes AI tools that create digital products you can sell. Generate coloring books, design audiobooks, or use competitor analysis to see which products sell in your niche.

Who it’s for

Dropified suits you best if you manage multiple stores or need advanced automation beyond basic product imports.

Features

One-click order processing eliminates manual data entry. The Order Bot fills in customer details, switches between suppliers automatically, and handles custom product requests.

Multi-vendor mapping lets you link different suppliers to product variants — if one runs out of stock, orders route to your backup vendor without intervention.

Pros

• Alibaba, AliExpress, eBay integration
• AI product discovery tools
• Multi-store management
• Automatic captcha solver
• Digital product creators included
• US supplier database

Cons

• Higher pricing than competitors
• Complex interface for beginners
• AI features have additional costs
• Limited to 150 products on starter plan

Pricing

• First Flight: $27/month, 150 products, one store
• Essentials: $47/month, 5,000 products, three stores
• AI Plan: $197/month all features plus AI tools

Why we recommend it

Choose Dropified if standard dropshipping plugins feel limiting due to low-quality suppliers. Multi-vendor mapping means you never lose sales to stockouts, and the AI competitor analysis shows what’s working for other stores in your niche.

9. ALD — Dropshipping and Fulfillment for AliExpress and WooCommerce

ALD imports AliExpress products with complete control over pricing, inventory, and order fulfillment. Configure global rules for markups, manage variations, and fulfill orders using either the Chrome extension or AliExpress API.

The free version lets you import products with basic features. Premium adds video imports, automatic price/inventory sync, bulk fulfillment, and migration tools for switching from other dropshipping plugins.

Who it’s for

ALD suits you best if you need advanced customization options for AliExpress products before importing them to your store.

Features

Global pricing rules let you set different markups for various price ranges. For instance, you could import products under $10 with a 300% markup, $10–$50 with 200%, and expensive items with fixed dollar amounts. 

The variation splitter breaks products with hundreds of options into manageable separate listings — useful for clothing with multiple colors and sizes.

Pros

• Detailed pricing rule engine
• Split variations into products
• API or extension fulfillment
• Attribute mapping included
• Free version available
• Migration from other plugins

Cons

• Complex initial setup
• Requires an SSL certificate
• Limited documentation

Pricing

• Free: Basic import features on WordPress.org
• Premium: $32 one-time, all features, six months support
• Extended: $250 one-time, lets you use the plugin for clients

Why we recommend it

ALD gives you granular control over imported products. The pricing rule system beats simple percentage markups — you can optimize margins based on product value. Variation splitting solves the common problem of AliExpress listings with 100+ options that confuse customers.

10. Importify

Importify imports products from 25+ marketplaces, including AliExpress, Amazon, Alibaba, Etsy, and Walmart. The AI Product Optimizer rewrites descriptions using GPT-4.1, while translation tools help you sell in 20+ languages.

Cross-platform migration lets you import products from any public Shopify store. Smart pricing rules, variant splitting, and automatic currency conversion handle the technical details of managing a multi-supplier catalog.

Who it’s for

Importify suits you best if you source from multiple marketplaces and want AI-powered content optimization for better conversions.

Features

AI-powered content rewriting takes generic supplier descriptions into turns them into benefit-driven copy without manual editing. Just define your brand voice and target audience, and the AI generates FAQ sections and trust badges automatically.

One-click translation opens international markets without hiring translators. There’s also a variant splitter that breaks complex listings into separate products for cleaner catalogs.

Pros

• 25+ marketplace support
• GPT-4.1 content optimizer
• 20+ language translation
• Shopify store migration
• Automatic currency conversion
• Split variant products

Cons

• AI features require an API key
• Premium pricing structure
• Amazon is limited to paid plans
• Manual fulfillment for most suppliers

Pricing

• Basic: $14.95/month, no AI or Amazon
• Premium: $27.95/month, AI features with API key
• Gold: $37.95/month, automatic AliExpress fulfillment

Why we recommend it

Importify shines when you need professional product descriptions fast. Multi-marketplace support means you can test products from different sources without juggling multiple plugins, and translation features make international expansion simple.

Finding reliable WooCommerce dropshipping suppliers

Your dropshippers affect your profit margins, product availability, and customer satisfaction. In other words, they are the crucial link in building and growing a successful store. You need partners who maintain inventory, ship fast, and handle returns professionally.

Here’s where to find them:

1. AliExpress suppliers — Filter by 95%+ ratings, 1,000+ orders, and ePacket shipping availability. Message sellers directly to negotiate terms and test communication.
2. Direct manufacturer outreach — Search [product type] manufacturer and contact companies directly. Many offer dropshipping programs they don’t advertise publicly.
3. US/EU warehouses — Look for suppliers shipping from domestic warehouses. Two-day delivery beats three-week shipping from Asia.
4. Trade shows — Canton Fair and ASD Market Week give you access to hundreds of suppliers under one roof. You can handle products and negotiate in person.
5. Niche wholesale directories — Look for directories focused on single industries (beauty, electronics, outdoor gear). They will connect you with specialized suppliers.

Supplier evaluation checklist

Before partnering with any supplier:

• Order product samples — Test quality and measure actual shipping times
• Send test messages — Check response speed and English proficiency
• Verify warehouse locations — Confirm where products ship from
• Request business credentials — Get company registration numbers and tax IDs
• Place trial orders — Experience their fulfillment process as a customer
• Check inventory systems — Ensure real-time stock updates to prevent overselling
• Clarify defect handling — Know who covers return shipping and refunds
• Compare pricing tiers — Get quotes for different order volumes

Red flags include upfront payment demands, no phone contact, prices 70% below competitors’, and refusal to share business registration details.

Marketing tips for your WooCommerce dropshipping business

Every visitor costs money to acquire. Whether they find you via paid ads, social media, or search, you need systems to convert that initial interest into purchases. 

Your biggest profits in dropshipping come from turning one-time buyers into loyal customers and browsers into subscribers you can reach anytime, and the best way to do that is with email.

Omnichannel marketing with Omnisend

Omnisend helps you build your subscriber list with forms and legally compliant opt-ins for email and SMS marketing. You can then create automation flows that include email, SMS, and push notifications to reach your customers wherever they are.

Each touchpoint builds toward a sale. Here are some examples:

Welcome series for new subscribers

New subscribers just raised their hands and said they want to hear from you. Your welcome series provides that first communication, usually with a discount or offer to reward them for signing up. You can then send additional messages to nurture them.

Your flow might look like this:

• Email one (immediate): Deliver the promised discount + showcase five bestsellers
• Email two (day three): Share bestsellers and customer testimonials
• Email three (day seven): Highlight product categories and explain your policies

Here’s a screenshot from Omnisend’s automation builder, showing a welcome series flow containing one email sent one minute after subscription:

Test different discount amounts in your welcome email — some stores find a discount works better than an offer like free shipping.

Abandoned cart recovery

Cart abandonment happens for dozens of reasons. Your email sequence addresses the main objections:

• Email one (one hour): A simple reminder with a cart image and a checkout button
• Email two (24 hours): Add social proof like “327 customers bought this item last week”
• Email three (72 hours): Create urgency with “Cart expires tonight + here’s 10% off”

Use a subject line that grabs your customers’ attention, such as “Come back! 10% off your cart.”

Most recovered carts come from the first email, but the second and third still generate sales. Omnisend shows you which emails drive the most revenue so you can optimize timing and messaging.

Post-purchase follow-ups

Your relationship with customers shouldn’t end at checkout because you have a golden opportunity to re-engage them and capture repeat sales.

Your WooCommerce store and dropshipping suppliers will handle these emails:

• Order confirmations: Includes tracking info, delivery dates, and care instructions
• Shipping notification: Usually handled by your courier

You can then follow up with additional messages, such as:

• Review request: Ask after seven days when they’ve used the product
• Cross-sell email: Suggest complementary items one week later

For cross-sells, relevance matters. Someone who bought yoga mats might want resistance bands or workout clothes, not random fitness equipment. Base every recommendation on actual purchase behavior to maximize conversions.

Segmentation for targeted campaigns

Different customers need different messages:

• VIP customers: Early access to new products
• Dormant customers: “We miss you” reactivation offers
• Browse abandoners: “Still interested?” emails with viewed products
• Location segments: Weather-based product recommendations

You choose which groups to target with each campaign. Segmented emails generate more revenue because the message matches the recipient’s interests and purchase stage.

Omnisend provides pre-built segments that have no learning curve to set up. Here’s an image of its most popular segments:

You can also create segments from scratch with custom variables. For instance, you could build a segment with filters for subscription status to target customers close to renewals.

SMS marketing with Omnisend

Text messages get opened within minutes. Reserve them for urgent updates and limited-time offers that need immediate attention.

Order updates via SMS

Keep shipping notifications brief. Include the order number and tracking link only. Customers appreciate these updates because they don’t have to check their email or log into your store. Omnisend automatically sends these when your supplier marks orders as shipped.

A typical message looks like this:

SMS charges by message length, and customers want information fast. Avoid adding marketing messages to transactional texts — save promotions for separate campaigns.

Flash sales and limited offers

Monthly SMS promotions strike the right balance between staying visible and respecting boundaries. Send them during lunch breaks or between 5–7 PM when people actually read texts.

A message like “Two-hour flash sale! 30% off sitewide. No code needed: [link] Reply STOP to opt out” creates urgency without being pushy.

The two-hour window works because SMS gets read immediately. Longer sales lose the urgency factor that makes SMS effective. Include opt-out language in every promotional text to meet compliance requirements.

Abandoned cart texts

Reserve texts for high-value abandoned carts over $75. Send one text, not three. SMS feels more personal and urgent than email. Only message customers who’ve opted into SMS marketing and haven’t responded to abandoned cart emails.

Keep it personal, like “Hey [Name], you left items in your cart. Complete your order here: [link].”

Personalization matters in SMS. Using your customer’s name and mentioning the products they’re interested in shows this isn’t a mass blast. Set minimum cart values to ensure the potential commission justifies the message cost.

Other marketing channels and Omnisend synergy

Email and SMS are your foundational marketing methods, but other channels amplify their effectiveness when appropriately integrated. Omnisend connects to your other marketing tools to create a unified customer view.

SEO optimization

Write unique product descriptions instead of using supplier copy. Customer reviews collected via post-purchase emails give you fresh, keyword-rich content that improves rankings.

Display these reviews on product pages using Omnisend’s review collection tools. More reviews mean better conversion rates and higher search visibility.

Content marketing

Create buying guides targeting “[product] vs [competitor]” searches. Add email capture forms to these pages. Readers downloading comparison guides are ready to buy.

Import these leads to Omnisend and tag them based on which guide they downloaded, then send targeted follow-up sequences about those products.

Social media marketing

There’s no better place to run contests and giveaways than Instagram and Facebook because you can increase the visibility of posts with ads. You can then require email entry into your contests, and import these followers into Omnisend to nurture them with welcome sequences.

Your most engaged social media followers often become your best email subscribers as they already know and trust your brand.

Paid advertising

Export customer emails from Omnisend to build Facebook lookalike audiences. Your existing customers’ data helps Facebook find similar buyers.

This illustration shows how lookalike audiences work in practice:

It’s best practice to exclude recent purchasers from campaigns to maximize ad efficiency and sync your segments, so high-value customers see different ads than one-time buyers.

Launch your dropshipping store with confidence

AliDropship gives you direct access to AliExpress products and handles order fulfillment automatically — ideal when you’re testing what sells. 

Spocket connects you to US/EU suppliers if your market demands quick delivery. Syncee works best when you’re juggling multiple suppliers and thousands of SKUs.

Once your plugin is running, focus on what keeps customers coming back. Abandoned cart emails bring people back to finish purchases. Welcome messages turn new subscribers into first-time buyers, and post-purchase sequences encourage reviews and repeat orders. 

FAQs