AI isn’t the stuff of a dystopian I, Robot-style nightmare. Instead, it’s a powerful tool that streamlines content creation — especially with ChatGPT prompts for email marketing.
Platforms like ChatGPT use machine learning to generate responses that sound genuinely human. The more detailed information you provide, the more value you’ll get back.
Want to learn more? In the guide below, we’ll explain everything you need to know about ChatGPT for email marketing, including 25 prompts to drive the dialogue and save you time.
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Best practices for ChatGPT email marketing prompts
If AI does all the writing for you, creating emails that convert should be easy, right? Unfortunately, you’d be wrong. Your content will only be as good as your ChatGPT email marketing prompts. Here are some of the best practices to get you started:
1. Provide context with your brand’s identity
Your content must inspire brand recognition to be effective, and you can achieve this by embedding your brand identity into marketing materials.
How do you convey brand identity to ChatGPT? Try something like this:
“Fabled Stories is a women’s clothing brand selling vintage occasion dresses and accessories. Write a short email to introduce a new line of feathered hats. The tone should be romantic, whimsical, and descriptive. We want every customer to feel like a real-life princess.”
Mention unique details, such as the story behind the brand
2. Define the audience and their pain points
The best email marketing campaigns solve customer pain points. Who are you targeting, and how does the product make their life easier?
Include these details in your prompt:
“You’re a copywriter trying to solve a problem. Radiant Earth Essentials is an eco-friendly skincare brand. Write an email promoting the latest range of anti-acne products, targeting teenagers and women with hormonal-related skin concerns. Keep it empathetic.”
Image via ChatGPT
Solution-focused ChatGPT email marketing prompts are effective because they inspire action.
Key takeaways
Specify the target audience
Describe the problem your product or service solves
Ask ChatGPT to focus on USPs
3. Replicate the tone of industry experts
While you should never copy another brand’s marketing, it’s standard practice, and almost a mark of respect, to emulate those you admire.
Draw inspiration from your favorite email campaigns and send examples to ChatGPT for reference:
“Study how IKEA talks to its audience. We want to use a similar tone to launch a new line of highchairs for our children’s homeware brand, Pintsized & Perfect. Write an email promoting the new products to parents, using the same quirkiness.”
Image via ChatGPT
Prompts like this achieve results because they give ChatGPT tangible examples to follow.
Key takeaways
Cite the brand or individual you want to replicate
Explain what elements you like, such as humor or clarity
Ensure ChatGPT writes unique content
4. Define the call to action
If your attractive, well-written email campaign hasn’t performed, you might have forgotten to include a clear call to action.
When writing ChatGPT prompts for email marketing, remember to include the next steps for readers to take:
“Write an email for our education platform, LearnNest. We sell online learning courses for various topics. Our USP is accessibility — all our classes are beginner-friendly. Use social proof and a soft-sell approach. Direct people to Browse Our Courses for more information.”
Image via ChatGPT
The best ChatGPT email marketing prompts state the desired outcome. Check out our call to action examples for more inspiration.
Key takeaways
Define the ideal outcome
Clarify your approach
Mention what sales tactics to use, e.g., upselling or social proof
Using ChatGPT for email marketing isn’t complicated. Simply request tailored responses:
“Draft an email for a repeat customer inviting them to shop our Autumn/Winter collection. The brand is called Forever Wild. Address the customer by name and suggest products based on their previous purchases. Reward their loyalty with a 10% discount.”
Image via ChatGPT
This prompt tells ChatGPT what email marketing strategies to use so it can build an email that converts.
Key takeaways
Outline the personalization strategies
State whether the email is for new or returning customers
Add discounts to encourage repeat purchases
25 ChatGPT prompts for email marketing
1. Promotional announcement
Create an engaging email for (BRAND), announcing our upcoming (PROMOTION), targeting (TARGET AUDIENCE). There should be a sense of urgency because the promotion is time-limited. Include the call to action Shop Now.
2. Product launch
Craft a persuasive email for our new (PRODUCT), targeting (TARGET AUDIENCE). Focus on the solutions the product solves and list three USPs to generate sales. Include the call to action Shop The Collection.
3. Product update
Write an email outlining the updates we’ve made to (PRODUCT). Explain how these updates improve the product and thank shoppers for their feedback. Offer (DISCOUNT) to persuade consumers to step outside their comfort zone and try something new.
4. Subject lines
Write a funny subject line to appeal to (TARGET AUDIENCE), selling (PRODUCT) for (BRAND). Keep it short and sweet. Use an emoji to boost engagement and mention (DISCOUNT).
We need to drive more traffic to (LANDING PAGE). We want to do this by reminding the (TARGET AUDIENCE) of why they love our brand. Address the consumer by name and suggest personalized product recommendations based on previous purchases. Weave our shared values into the content.
6. Lead nurturing
A consumer has shown an interest in (PRODUCT), but they haven’t made a purchase. Convince them to invest by highlighting the product’s USPs. Take a soft-sell approach — we don’t want to scare them off. Direct them to our Contact Page for further support.
7. Abandoned cart
A consumer has left our website without purchasing (PRODUCT). We need a compelling email to win them back. Provide social proof to persuade them to complete the transaction.
8. Black Friday
Draft a witty Black Friday email promoting a (DISCOUNT) for (BRAND). Express how this is an incredible opportunity to complete your Christmas shopping at a fraction of the cost. Include the call to action Claim Your Discount.
9. Event invitation
We want to invite (TARGET AUDIENCE) to (EVENT). Compose an email invitation outlining the event details. Include personal messages from the team, behind-the-scenes photos, and an option to RSVP.
10. Christmas promotion
Create a Christmas countdown email series, offering (TARGET AUDIENCE) daily incentives to purchase (PRODUCT). Write the pre-countdown introductory email explaining the concept and hinting at the amazing gifts to come, such as free shipping, 10% off, and buy one get one free. Study what Coca-Cola does well around Christmas and use similar marketing tactics.
11. Re-engagement
We’ve got a bunch of inactive subscribers who we want to re-engage. Write an email reminding customers of our USP — sustainability at affordable prices. Spark interest by introducing (TARGET AUDIENCE) to some of our newer collections. Ensure this email adds value before asking for anything in return. Offer a (DISCOUNT) to sweeten the deal.
12. Confirmation
Hurray! A customer has purchased one of our subscriptions. Draft a confirmation email outlining the purchase details for reference and include a link to our Contact Page for further assistance. Express thanks and upsell related products.
13. Welcome
We need a warm and friendly welcome email for customers who have signed up for our newsletter. The ultimate goal is to provide the next steps and redirect readers to our website. Build excitement by giving them a sneak peek at our upcoming launch.
14. Feedback and surveys
Our new (PRODUCT) isn’t performing as well as anticipated, and we need some feedback. Send a short email with a survey attached to (TARGET AUDIENCE). Explain how we use customer feedback to shape our product range. Reward them with a (DISCOUNT) upon completion.
15. Newsletter
Write a newsletter for (BRAND) showcasing a bestselling (PRODUCT). Focus on educating (TARGET AUDIENCE) about the amazing features and benefits. Underneath this, include details on how to enter a competition to win a $250 gift voucher.
16. Brand awareness
We need to improve brand awareness because our industry is highly competitive. Send an emotive email to subscribers telling the story of how (BRAND) was founded. Explain how the customer is a pivotal part of our journey.
17. Discount code
Offer (TARGET AUDIENCE) a seasonal (DISCOUNT) for (PRODUCT). Underline the benefits of purchasing the product at this time of year, e.g., in preparation for (SEASONAL EVENT). Mention the discount is time-limited. Include the call to action Shop Now.
18. Onboarding
We’re onboarding new clients to our (SERVICE). Prepare a welcome email that sets a positive tone for the relationship moving forward. Explain how to get the most from the service.
19. Post-purchase
Write an email to a shopper who’s just bought (PRODUCT). Confirm the order and shipping details in the main body, and provide a link to our Customer Support page towards the end. Upsell (PRODUCT) and explain how it will elevate their purchase.
20. Educational
Step into the shoes of a TED Talker for this task. Formulate an email that educates (TARGET AUDIENCE) about the benefits of (PRODUCT). List three problems it solves. Keep the tone informative and insightful. Share a before and after story of someone who used this product to improve their life.
21. Seasonal campaigns
Valentine’s Day is approaching, and we need an email for (BRAND) promoting a special (DISCOUNT) for (TARGET AUDIENCE). Our (PRODUCT) is all about luxury, so use sophisticated language. Include a link to our Valentine’s Day Gift Guide.
22. Customer relationship
We’ve created a loyalty program to improve customer retention. Compose an email inviting (TARGET AUDIENCE) to join and explain all the goodies they can expect.
23. Announcement
We’re launching a brand-new (PRODUCT) to break into (INDUSTRY). Create an email promoting the range to our existing audience with a (DISCOUNT) reward for referring a friend. Explain how this product ties in with our previous collections but offers something new for curious consumers.
24. Milestone
A customer is approaching their first anniversary of joining our membership program. Write a celebratory email thanking them for their support and offering a one-time (DISCOUNT).
25. Goodbye
Unfortunately, a customer has asked to be removed from our email list. Put together a short goodbye email, thanking them for being a valued member of the (BRAND) community. Link to a feedback form. Don’t be pushy or try to convince them to stay — we just want to know how to improve for next time.
Generate perfect emails in seconds with our AI email generator
Now that we’ve given you a loaded toolbox of ChatGPT prompts for email marketing, it’s time to populate shoppable templates using Omnisend.
Omnisend’s powerful email marketing and automation platform has all the tools you need to boost sales, including product recommendation, audience segmentation, and A/B testing. It also has its very own AI email generator for ultimate convenience.
Build on-brand emails that convert with Omnisend and use our pre-built automation workflows
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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