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Best ecommerce apps for your online store

Reading Time: 8 minutes

There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses.

The reality? Incorporating the right apps can revolutionize your online store.

Irrespective of the size or stage of your business, the best ecommerce tools can help with the following:

  • Optimize store performance
  • Enhance customer experience
  • Streamline operations
  • Boost sales

Success requires a strategic combination of tools tailored to your needs.

This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing.

Ready to discover the best ecommerce apps for your online store? Let’s get started!

Combine email and SMS with Omnisend and grow your ecommerce store with pre-built automation workflows

What are ecommerce apps?

Ecommerce apps are software tools and applications that allow you to create, manage, and grow your online store. They’re add-ons or plugins you install on your ecommerce platform to enhance functionality and performance.

To illustrate, here’s a sampling of some product-sourcing apps on Shopify.

Selection of shopify apps
Image via Shopify

The best ecommerce platforms provide everything entrepreneurs need to create, customize, and sell products or services immediately.

Ecommerce apps can extend functionality and performance in areas, such as:

  • SEO
  • Order fulfillment
  • Payment processing
  • Marketing automation
  • Inventory management
  • Customer support

Typically, ecommerce apps fall into these categories:

  • Business-to-Consumer (B2C) apps: Connect businesses with end consumers. They are user-friendly platforms with consumer-centric features for online shopping. These features may include personalized marketing automation, customer service, and streamlined checkouts.
  • Business-to-Business (B2B) apps: Ease transactions between businesses. They offer integration with business software, bulk order functionalities, and inventory management.
  • Consumer-to-Consumer (C2C) apps: Allow independent sellers to connect with and sell products directly to interested buyers. They often include rating systems, user-driven content, and integrated payment systems.

11 best ecommerce apps for your online business in 2024

Let’s discuss the 11 leading apps for ecommerce that can streamline operations and boost your online sales. Their functionality and ability to simplify selling are outstanding.

Here are the top picks for 2024:

  • Shopify
  • Omnisend
  • Gorgias
  • Jotform Apps
  • EngageBay
  • LiveChat
  • AfterShip
  • Spocket
  • Typeform
  • Canva
  • Refersion

Let’s begin.

1. Shopify

Leading app for ecommerce - Shopify
Image via Shopify

Shopify is one of the top platforms for building, managing, and scaling an online store. It powers over 4 million ecommerce businesses and competes with platforms like WooCommerce, BigCommerce, and Wix.

You don’t need coding or design experience with Shopify as the platform is user-friendly. You can create a live, professionally designed Shopify store with ease.

Take a look at some top Shopify stores to understand how to build and set up your own Shopify store for success.

Key Features

  • Unlimited product and inventory locations
  • Customizable apps and integrations
  • A stable, fast, and secure platform with a free SSL certificate
  • 24/7 support and Shopify Point of Sale (POS) Lite for in-person sales
  • Free label printing and exclusive discounts on shipping rates


  • Effortless setup and user-friendly interface
  • Large and active community of users and experts
  • There’s a wide range of features, functionalities, and app integrations
  • Has iOS and Android mobile apps for ecommerce
  • High scalability and reliability


  • Charges transaction fees for sales made through third-party gateways
  • Limited customization options for free Shopify templates
  • Advanced features are only available on higher-tier plans


  • Basic: $39/month
  • Shopify: $105/month
  • Advanced: $399/month

2. Omnisend

Leading app for ecommerce - Omnisend
Image via Omnisend

Omnisend is a powerful ecommerce email and SMS marketing platform. You can create personalized and automated campaigns across multiple channels. This includes email, SMS, and web push notifications.

You can also segment your online store’s audience and track campaign performance. Omnisend integrates with popular ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Wix, and Magento.

Key Features

  • Drag-and-drop email template builder
  • Omnichannel marketing automation workflows
  • Form builder and landing pages
  • Segmentation and targeting tools
  • Campaign optimization with A/B testing, analytics, and reports
  • AI tools for text generation and deeper customer insights


  • User-friendly
  • Integrates with many ecommerce platforms and apps
  • Free and affordable pricing plans
  • Award-winning 24/7 customer support


  • The free plan is capped at [1] 500 emails, 500 web pushes, and 60 SMS monthly
  • Some features, like list cleaning, cost extra


  • Free: $0/month
  • Standard: Starts from $16/month
  • Pro: Starts from $59/month

3. Gorgias

Leading app for ecommerce - Gorgias
Image via Gorgias

Gorgias is a top-rated AI-powered customer service platform designed specifically for ecommerce. It helps you manage customer service and support across multiple channels. These include email, live chat, phone, social media, and more.

It helps automate responses and track tickets. There’s one inbox for all support conversations, and it integrates with other apps.

Gorgias helps boost ecommerce sales with personalized customer service. 

Key Features

  • Unified helpdesk for streamlined communication
  • AI-driven automation for quicker query resolution
  • Integration with numerous ecommerce tools for cross-team collaboration
  • Customer insights for personalized service


  • Time-efficient and personalized customer support
  • Excellent filtering and tag systems for organization
  • Automation for repetitive tasks enhances efficiency
  • Clean design with a user-friendly interface


  • Expensive for small businesses or startups
  • Reporting isn’t as robust as some of its competitors


  • Starter: $10/month
  • Basic: $60/month
  • Pro: $360/month
  • Advanced: $900/month
  • Enterprise: Custom pricing

4. Jotform Apps

Jotform Apps is a no-code app builder that allows you to create useful apps for your brand. Take advantage of over 600+ ready-made templates to get a head start on your e-commerce app. 
Collect payments, track submissions, and use app integrations to connect your app to your workflow. Create forms and documents and bundle them together in a branded app that users can download from any device.

Key Features

  • 600+ templates
  • App integrations
  • No code needed
  • App widgets


  • Includes all features in the free plan
  • Easy to use
  • Free and affordable pricing plans
  • Embeddable on any website


  • The free plan is limited to 5 forms, 100 monthly submissions, and 10 payments.
  • Expensive for beginners


  • Free: $0/month
  • Bronze: $34/month
  • Silver: $39/month
  • Gold: $99/month
  • Enterprise: Custom pricing

5. EngageBay

Engage bay ecommerce app

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses and startups. You get email marketing, marketing automation, lead generation, eCommerce automation, customer journeys, cart abandonment workflows, integrations, and more. Other features include sales pipelines, appointment scheduling, live chat, and helpdesk. 

Key Features

  • Unified CRM
  • Multistep visual workflow builder
  • Landing pages and email templates
  • BigCommerce, WooCommerce, and Shopify integrations
  • Canned responses, autoresponders, and live chat
  • Customizable dashboards


  • One of the most affordable all-in-one CRM automation software
  • Unlimited contacts in the Pro plan
  • Powerful automation features
  • Free-forever plan
  • Seamless integrations with popular eCommerce applications


  • Advanced automation is only available in higher-tiered plans
  • Free plan has limitations


  • Free: $0/month
  • Basic: $14.99/month
  • Growth: $64.99/month
  • Pro: $119.99/month

6. LiveChat

Leading app for ecommerce - LiveChat
Image via LiveChat

LiveChat is one of the most popular ecommerce apps for providing real-time customer support and conversion optimization.

It’s versatile and user-friendly. With LiveChat, you can talk to website visitors, answer questions, and provide recommendations.

LiveChat integrates with various ecommerce platforms and apps. It can increase conversion rates, customer satisfaction, and loyalty.

Key Features

  • Real-time chat capabilities
  • Seamless integration with ecommerce applications
  • Canned or pre-written responses to answer common questions
  • 24/7 chatbot and AI automation for common queries and tasks
  • Robust tracking, reporting, and analytics for insightful engagement


  • Real-time customer support
  • Customizable chat widgets for brand consistency
  • Flexible and scalable solution


  • Expensive for small businesses and startups
  • Features like email marketing and translation require extra plugins or integrations


  • Starter: $24 per agent/month
  • Team: $49 per agent/month
  • Business: $69 per agent/month
  • Enterprise: Custom pricing

7. AfterShip

Leading app for ecommerce - aftership
Image via AfterShip

AfterShip is one of the top ecommerce apps for managing shipping and deliveries across multiple carriers. You can monitor the progress of your online store’s orders to their destination.

AfterShip provides automatic package tracking, notification updates, and return automation. Its comprehensive analytics, insights, and automation tools can optimize shipping operations.

Key Features

  • Multi-carrier integration with over 1,000 couriers worldwide
  • Branded tracking pages for a consistent customer experience
  • Automated email and SMS notifications for increased customer engagement
  • AI-powered recommendations and estimated delivery dates (EDD)


  • Supports over 1,000 carriers globally
  • User-friendly interface and easy setup process
  • Excellent tracking automation and real-time visibility into shipment status
  • It has ecommerce mobile apps


  • Limited features on free version


AfterShip has two major pricing categories: Post-purchase and Marketing. There’s also a free plan with basic features.

The Post-purchase offers the following services: 

  • Tracking: Starts from $11/month
  • Returns: Starts from $23/month
  • Warranty: Custom pricing
  • Shipping: Starts from $11/month
  • Protection: Free and custom pricing
  • EDD: Custom pricing
  • Green: Custom pricing
  • Parser: Custom pricing

AfterShip’s Marketing category has the following services and plans:

  • Email: Starts from $11/month
  • SMS: Starts from $25/month
  • Popups & Forms: Free

Other services in the Marketing category include Reviews, Personalization, Feed, Page Builder, and Affiliates. 

8. Spocket

Leading app for ecommerce - Spocket
Image via Spocket

Spocket is one of the leading ecommerce apps for dropshipping. It allows ecommerce businesses to source and sell products from reliable suppliers in the US and EU.

Spocket enables you to create an online shop that sells unique, high-quality products. You can also facilitate fast shipping and list products from verified manufacturers to sell under your brand.

Key Features

  • A vast catalog of high-quality, vetted products
  • Easy integration with ecommerce stores like Shopify and Wix
  • Branded invoicing and automated order processing for efficiency
  • Fast and reliable shipping


  • User-friendly and versatile app with seamless integrations
  • Excellent inventory and order management
  • Automated order fulfillment
  • 2-5 day shipping in the EU and the US


  • Doesn’t have a free plan
  • Expensive for beginners
  • Product packaging can’t be customized


  • Starter: $39.99/month
  • Pro: $59.99/month
  • Empire: $99.99/month
  • Unicorn: $299/month

9. Typeform

Leading app for ecommerce - Typeform
Image via Typeform

Interested in creating engaging and interactive forms, surveys, and quizzes? Typeform is the ecommerce app to capture leads and gain customer insights.

Typeform helps you collect feedback, generate leads, and increase conversions. It’s a great tool to have in your ecommerce marketing arsenal.

Key Features

  • Drag-and-drop form editor
  • Logic jumps and branches for personalizing questions
  • Embed images and videos to add interactive, visual elements to forms
  • Conditional email notifications, multiple ending screens, and redirects
  • Automate and optimize forms with AI


  • Easy to use and design forms and surveys
  • High response rates and engagement
  • Flexible and versatile
  • Enhanced data collection through interactive forms
  • Integration with popular apps for ecommerce analytics


  • Free plan has limitations on responses and features
  • No offline mode or native mobile apps


  • Free: $0/month
  • Basic: $29/month
  • Plus: $59/month
  • Business: $99/month
  • Enterprise: Custom pricing

10. Canva

Leading app for ecommerce - Canva
Image via Canva

Canva is one of the best ecommerce apps for creating professional graphics and visual content. These range from product images and promotional materials to newsletters, social media posts, and videos.

It has a user-friendly interface and thousands of templates. It’s a powerhouse among ecommerce apps.

Canva can transform your brand’s visual identity. Its stunning visual content makes it excellent for ecommerce advertising. You can also use Canva to create a one-page website.

Key Features

  • Simple and intuitive drag-and-drop editor
  • Over 250,000 free and 600,000+ pro templates
  • Millions of elements, including royalty-free photos, videos, fonts, and icons
  • AI-powered tools for designs
  • Collaboration features for team design projects


  • Easy to use
  • Huge library of templates and media
  • High-quality and professional designs
  • Integrates with popular ecommerce platforms
  • Mobile apps


  • Requires internet connection
  • It isn’t a vector-based program (not ideal for designing logos)


  • Free: $0
  • Canva Pro: $14.99/month
  • Canva for Teams: Starts from $29.99/month for the first 5 people

11. Refersion

Leading app for ecommerce - Refersion
Image via Refersion

Refersion is a top-rated affiliate marketing management app. It enables ecommerce businesses to easily create, track, and optimize referral programs.

Instead of paying for advertising, you can reward partners and loyal customers for promoting your products.

Refersion also helps you find and recruit new affiliates. You can track their performance and automate payments and reports.

Key Features

  • Branded affiliate portal and dashboard
  • Easy partner signup and approval process
  • Customizable commission structures and payment methods
  • Automated conversion tracking and reporting
  • Affiliate marketplace to find and recruit new partners
  • Detailed analytics and reports for program insights


  • Unlimited affiliates and visits
  • Integration with popular ecommerce apps
  • Tiered, incentive-based commissions
  • Free listing in affiliate marketplace


  • Some features, like chat and phone support, are available only on higher-tier plans


  • Professional: $119/month
  • Business: $299/month
  • Enterprise: Custom pricing

Wrap up

Ecommerce apps can help small and medium businesses level the playing field with larger companies.

When used effectively, they can help you to build, manage, and optimize high-converting online stores. This is without a need for a large budget or extensive technical skills.

By strategically selecting the right apps, you can drive growth and repeat sales cost-effectively.

Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows.
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.