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The Best Ecommerce Platform: Top 10 Solutions For Web Building in 2022

Reading Time: 20 minutes

Updated 08/21

If you’re planning to start an online business, the first thing you’ll need is a tailored ecommerce platform.

The best ecommerce platforms make it easy to sell products and accept payments through your website while streamlining various aspects of a typical ecommerce workflow. 

In this article, we’ll take a look at ten of the most popular ecommerce solutions available in 2022. 

First, check out this quick comparison of six key criteria. These include hosting, source code editing, and integrations with third-party applications:


Now let’s walk through some of the pros and cons of Shopify, one of the most commonly used ecommerce platforms in 2022.

1. Shopify: An Ecommerce Platform for Beginners

If you’re interested in ecommerce, you’re probably already familiar with the Shopify platform.

With more than 1,000,000 online stores, Shopify is one of the largest ecommerce services in the world. What should you expect if you build your ecommerce store through Shopify?


Shopify comes with everything you need to launch your store in just a few minutes. You won’t have to worry about technical concerns like domains, hosting capacity, payment, CMS, database configuration, or SSL certificates.

This makes both Shopify and Shopify Plus ideal for small businesses. 

On the other hand, tech-savvy merchants may prefer a platform that allows them to edit the source code directly. There are also some important limitations when it comes to accessing raw data.

These factors make Shopify a better choice for non-developers who want to get through set up quickly so they can focus on selling products.

Website Design

Website design makes a significant impact on your overall business success.

Shopify comes with a deep selection of sleek ecommerce themes that are mobile optimized and look great on desktop too.

These themes are ready to be used out of the box, but they can easily be customized to match your brand’s colors and styles. Advanced users may also use Shopify’s open-source Liquid language to personalize every aspect of their preferred theme.

Shopify offers eight free and 64 premium website design templates which run from $140 to $180.

The free themes look great too, so don’t hesitate to start with them if you’re reluctant to spend that much on an ecommerce template.

Marketing and SEO

Along with setup, hosting, and templates, Shopify also offers powerful tools for SEO and digital marketing.

While Shopify provides basic marketing tools for ecommerce beginners, you can find more robust options in the Shopify marketplace. The marketplace contains both free and paid apps for myriad uses, from optimizing store merchandise to sending abandoned cart recovery emails.

Though not all Shopify and Shopify Plus apps are free, most premium tools let users start with a free trial to test before committing.


Ecommerce vendors can subscribe to one of three plans—Basic Shopify ($29 per month), Shopify ($79), and Advanced Shopify ($299). You can get started with a 14-day free trial, and you won’t have to provide payment information until you’re ready to commit to a premium subscription.

Shopify also offers a Lite plan ($9 per month) for vendors who simply want to add products and accept payments on their website or blog.

High-volume sellers can contact their sales team directly for a custom Shopify Plus solution starting from $2,000 per month. This plan is designed for large-scale businesses with enterprise clients like Staples, Heinz, and Magnolia.

Shopify Plus comes with advanced tools like global servers and a content delivery network, cloud-based infrastructure, and unlimited bandwidth with each subscription.

It also integrates with various third-party platforms like Microsoft, QuickBooks, and SAP. Shopify regularly puts out APIs and developer tools to keep subscribers updated with the latest updates.

Keep in mind that you may also be responsible for transaction fees depending on your payment gateway. You may also spend money on additional applications to supplement the base Shopify platform for your small business.

While Shopify isn’t the cheapest option, it comes with a full ecommerce package. It’s an ideal choice for non-technical users who value simplicity and ease of use.

Customer Support

Shopify offers 24/7 support via phone and live chat to answer your questions and help troubleshoot any technical issues.

The Shopify Help Center provides detailed answers to a variety of common questions and pain points.

Read more in-depth comparisons of Bigcommerce vs Shopify, Woocommerce vs Shopify, or Wix vs Shopify.

2. BigCommerce


BigCommerce is a sophisticated ecommerce website builder and sales platform that’s ideal for everything from growing businesses to established enterprises.

You should consider pivoting to BigCommerce if you feel like you’ve outgrown your current solution.


Unfortunately, Shopify has the advantage over BigCommerce when it comes to ease of use. BigCommerce also tends to use more advanced terminology compared to the other ecommerce platforms we’ve looked at.

However, those cons shouldn’t stop you from choosing BigCommerce if you have some technical experience.

While BigCommerce is complex and built for professionals, its robust set of features will make your life easier in the long run.

Web Design

BigCommerce comes with more than 100 dedicated themes for ecommerce merchants. While users can access 12 basic themes for free, there are also more than 100 premium themes available for $145 to $235.

Customizing BigCommerce themes is now easier than ever following the launch of their Store Design tool.

This gives you control over everything from backgrounds and font colors to logos, featured products, and checkout.

Marketing and SEO

BigCommerce provides powerful tools to help vendors maximize their revenue. Like Shopify, BigCommerce can be complemented with third-party extensions that add a wide range of additional functions.

The platform’s SEO features include customizable SEO-friendly URLs and editing for robots.text and metadata. BigCommerce also offers Elasticsearch searching plus connections to other top search tools.


BigCommerce has three pricing plans: Standard ($29.95 per month), Plus ($79.95), and Pro ($249.95). Custom Enterprise solutions are available for businesses that sell more than $400,000 per year or need advanced features like price lists, API support, and unlimited API calls.

Like Shopify, BigCommerce charges a fee of 2.2 to 2.9 percent plus 30 cents per transaction.

Customer Support

Every BigCommerce subscription comes with 24/7 customer service through phone, live chat, and support tickets. There’s also a dedicated Help Center along with support forums for more involved questions.

There’s no difference in customer support between the Standard, Plus, and Pro tiers, but Enterprise subscribers can expect more responsive service.

Enterprise plans offer express routing, priority support, API support, and available customer success management.

3. WooCommerce


According to BuiltWith reports, WooCommerce is the most popular eCommerce solution in the world. Let’s see how it stacks up to the competition.



You should ask yourself these two important questions if you’re thinking of setting up a WooCommerce store:

  1. When do you want to launch your store?
  2. Are you comfortable with the technical side of setup?

Some vendors would rather use a platform like Shopify that offers a quick, straightforward setup. On the other hand, you should go for WooCommerce if you have more experience setting up websites.

Unlike Shopify, WooCommerce is an open-source solution. That means you’ll be on your own throughout the setup process.

Furthermore, WooCommerce is also a WordPress extension. You’ll need to download the WooCommerce plugin and install it on an existing WordPress site.

WooCommerce offers an incredible degree of flexibility if you know how to take advantage.

The downside of that flexibility is that novices may have more trouble optimizing their site’s performance and design than they would with a more straightforward ecommerce solution like Shopify or Yo!Kart.

Setting up your WooCommerce store will require finding the best website hosting, configuring your database, getting a domain and SSL certificate, and building the actual site.

This process could take you a few hours or a few days depending on your knowledge and the service providers you choose to work with.

Web Design

Unlike the other platforms we’ve highlighted so far, WooCommerce doesn’t offer a collection of default design themes to help you get started.

Instead, your existing WordPress theme will automatically be applied to your new WooCommerce store.

With that being said, vendors can also stick with the sleek, professional Storefront design—the only official template specifically designed for WooCommerce online stores.

WooCommerce is well-known for its deep library of custom WooCommerce plugins. You can find numerous design themes, templates, and extensions in the community forums and in marketplaces like ThemeForest and CyberChimps.

While many add-ons are free, others can cost anywhere from a few dollars up to hundreds or even thousands.

Remember, before paying for a theme, make sure that the developer is active and ready to help you if something goes wrong.

Marketing and SEO

You will have to manage SEO on your own if you choose to build a WooCommerce store.

This won’t be too complicated if you have basic coding skills, but you should consider another platform if you’re not prepared to perform basic tasks like building sitemaps and editing URLs.

WooCommerce is based on WordPress, so it’s a great choice for vendors who want to leverage blogging and content marketing.

Check out our guide to the best WooCommerce software to find out how to get even more out of this ecommerce software platform.


While WooCommerce is built on the free WordPress platform, that doesn’t mean you won’t spend any money.

WooCommerce vendors are often responsible for costs related to web hosting, domain names, SSL certificates, site templates, and more.

This could run anywhere from $100 per year up to several hundreds of dollars (or more) depending on your use case

Customer Support

The WooCommerce self-service guide is designed to help users solve common problems without contacting customer support. There’s also an FAQ page that covers more general questions about the site.

WordPress itself comes with 24-hour live chat support on weekdays for Premium users and 24/7 for Business and ecommerce subscribers.

While WooCommerce doesn’t offer the same level of service, you can create a support ticket on the WooCommerce website.

4. Yo!Kart


Yo!Kart is a self-hosted ecommerce platform that sells lifetime licenses rather then using a subscription model. It’s an ideal platform for mid- and large-scale enterprises with multi-vendor functionalities.

Rather than simply selling your own products, Yo!Kart allows you to set up an ecommerce marketplace like Amazon or Alibaba for easy multichannel selling.


Yo!Kart is self-hosted and can be delivered within three to five business days of buying a Quick license ($999). The GoCustom license ($6999) gives you more control over your site design and takes 50-55 business days to set up.

Yo!Kart is user-friendly and comes with essential features like multiple payment gateways, third-party integrations, mobile apps, and a catalog system.

The platform guarantees high performance and claims to handle more than 500,000 products.

Unfortunately, the GoCustom License doesn’t come with customization for user dashboard pages, and you’ll have to pay an extra $1,000 for customized checkout.

Web Design

Yo!Kart’s standard sleek design is a perfect fit for ecommerce vendors in a wide range of industries.

The platform also offers apps for both iOS and Android, helping you generate more orders on mobile devices.

Yo!Kart doesn’t have free themes and templates—you can either create a unique GoCustom design or stick with the default GoQuick template.

Remember that GoCustom setup could take as long as 55 business days.

Marketing and SEO

Yo!Kart also offers powerful SEO tools to help your site show up higher in Google search results.

Admins can update Meta tags, rewrite URLs, and generate XML sitemaps or robots files.

Native marketing features like discount coupons, product referrals, and an affiliate module will help you optimize your approach to ecommerce marketing in a competitive digital landscape.

Finally, Yo!Kart gives marketplace owners the flexibility to earn revenue from vendors. You can easily set up subscription modules, per-product commissions, featured listings, promotional banner ads, and more.


Unlike Shopify, BigCommerce, & other SaaS providers, Yo!Kart doesn’t charge any monthly or annual fees.

You’ll unlock lifetime access to the platform after buying a GoQuick ($999) or GoCustom ($6999) license. Yo!Kart also enables vendors to evade conventional transaction fees.

Yo!Kart mobile apps are available for $1749 (web + either iOS or Android) or $1999 (web + both mobile operating systems).

Customer Support

Both the GoQuick and the GoCustom license come with a free digital marketing consultation. However, these only include straightforward tasks like basic keyword research and setup for Google Analytics/Search Console/My Business.

Site owners can contact the Yo!Kart team directly through Skype, phone, or live chat for one year after their purchase.

5. Adobe Commerce


Magento was an independent ecommerce platform until it was purchased by Adobe in 2018. Now known as Adobe Commerce, the service is designed to provide comprehensive functionality for ecommerce vendors.

Adobe Commerce combines the functionality of Magento with the reliability of Adobe’s other products. Let’s take a look at how this ecommerce platform works in practice.


In contrast to some of the other platforms we’ve covered, Adobe Commerce is primarily designed for larger organizations. Setup can be a headache for smaller vendors or teams that don’t have any experienced developers.

The Adobe Commerce Pro subscription includes Adobe Commerce along with Business Intelligence Pro, managed cloud services, a technical account manager, and a variety of additional features.

Pricing is based on your gross merchandise value as well as your average order value.

If you’re new to the platform, you can start with a tour of the product or a self-guided site assessment.

Keep in mind that the setup process requires some technical knowledge as you configure hosting, security certificates, your domain name, and other elements.

The Adobe Commerce solution also provides additional tools such as an intuitive Page Builder, advanced marketing features, and customer loyalty programs.

As mentioned above, Adobe Commerce subscribers can communicate with an account manager to keep their workflow running smoothly.

The Adobe Commerce marketplace offers extensions for everything from customer service to payment processing and order management. While the base platform is robust on its own, you can add a wide range of extra functions through both free and paid extensions.

The sky’s the limit with Magento.

Adobe Commerce might be your best option if you have a mid-to-large-sized business and someone with reliable coding skills to handle the technical side of the platform.

Web Design

The Adobe Commerce marketplace offers a small collection of eleven customizable themes.

You can also find hundreds of themes in stand-alone marketplaces like ThemeForest and TemplateMonster. Some themes are free while others cost as much as $99.

Marketing and SEO

Adobe Commerce provides plenty of tools for site optimization and digital marketing campaigns. Make sure to check the Adobe Commerce marketplace if you’re looking for extra features.

The Adobe Commerce and Github support forums are another great resource for users who are having trouble with the platform.

You can use Omnisend’s plugin source code to build reliable, flexible integrations with Adobe Commerce and other ecommerce services.


Adobe still offers an open-source Magento service with a basic set of ecommerce features.

Open-source users miss out on cloud commerce, B2B functionality, segmentation, loyalty programs, customer success managers, and other helpful features.

While the open-source version is free, you’ll still end up paying for things like hosting, domain names, and extensions.

The Adobe Commerce platform is available for a custom price depending on your selling volume—contact Adobe directly to get a quote for your business.

Customer Support

The Magento Help Center includes a FAQ section plus explanations of various features and functions. The aforementioned support forums are a good place to ask more detailed questions.

If you’re an Adobe Commerce subscriber, you can work directly with your customer success manager to resolve any technical issues.

Open-source users will have to work through these problems on their own with guidance from the Help Center and the customer support forums.

6. Wix


Wix is a hosted ecommerce website builder with separate plans for websites, ecommerce stores, and enterprise-level solutions.

Along with an intuitive drag-and-drop editor, Wix also offers infrastructure, SSL certificates, and a free domain for one year with all paid subscriptions.


Wix makes creating beautiful websites as easy as any website builder on the market. What you see is what shows up on your site, so you don’t need any coding skills or technical experience.

Simply drag and drop menus, text boxes, images, videos, and other elements to your preferred location—no CSS or HTML required.

Keep in mind that Wix is a website builder with some ecommerce features rather than a dedicated ecommerce solution. You’ll miss out on some of the features that come with more powerful platforms.

Fortunately, the Wix App Market gives site owners access to a wide range of additional features.

Web Design

Gorgeous website design is one of the main advantages of Wix over other ecommerce platforms. All 85 of Wix’s ecommerce templates are available for free on the Wix website.

While you can still build a Wix website from scratch, you would be missing out on one of the best collections of email templates. Unfortunately, your site will display Wix ads unless you upgrade to a paid subscription

Marketing and SEO

Wix offers a powerful suite of SEO tools along with features for marketing and business organization. It can help facilitate everything from order tracking to shipping and payment gateways.

On the other hand, Wix lacks an automated inventory management solution, making it more difficult to keep track of your products.

Wix Ascend is a dedicated marketing solution that can be added to an existing Wix site.

Ascend covers social media marketing plus video development, signup forms, live chat interactions, and other crucial features.

Wix Ascend plans run from $9 to $45 per month on top of the cost of an active Wix subscription.

Wix also provides a variety of design features including a logo creation studio, blog building tool, email marketing functions, and some marketing automation.

While some vendors may prefer to add a separate digital marketing solution, Wix offers more than enough for ecommerce vendors to get started


Wix offers three plans for ecommerce sites: Business Basic ($17 per month), Business Unlimited ($25), and Business VIP ($35).

Business Basic users get essential ecommerce features like payment processing, customer accounts, and an automated cart sequence. Unlimited subscribers gain access to advanced tools such as automated sales tax (100 monthly transactions), KudoBuzz product reviews (1,000 monthly reviews), and Modalyst dropshipping (250 monthly products).

The VIP tier raises the first two limits to 500 and 3,000 respectively while removing the cap on dropshipping products. It also adds a loyalty program along with customized reports and priority customer care.

Customer Support

The Wix Help Center provides answers to a wide range of questions about the platform.

All paid subscriptions come with 24/7 customer service through phone and live chat, so you should be able to get a quick answer regardless of when you contact support.

As mentioned above, however, VIP users get priority support which allows them to skip the line of other premium users.

7. WebSelf


WebSelf is an easy-to-use website builder that offers subscriptions for both websites and ecommerce stores. It’s designed for first-time website owners, so you don’t need any technical experience to build an incredible site.

WebSelf subscriptions also come with other basic features like hosting, domain names, and a deep collection of templates.


Like Wix, WebSelf is all about making it easy to set up a professional site. You can get your store up and running in just three simple steps. is editor.

First, choose from one of 25-30 ecommerce templates. From there, WebSelf will give you a chance to customize each page with text, titles, pictures, and other elements.

Finally, just preview your new site and click on the publish button.

Web Design

WebSelf’s incredible template selection is one of its greatest strengths compared to other ecommerce platforms.

You can use a dedicated ecommerce model or modify another model to fit the needs of your online store.

Marketing and SEO

WebSelf comes with a robust marketing toolkit that includes SEO features as well as reporting and inventory management.

Vendors can also sell digital products, create product variants, set up cross-selling campaigns, and generate promotional codes. WebSelf doesn’t charge any transaction fees, so you’ll keep the entire sale price of each item sold.


WebSelf offers three subscription options for traditional sites plus one dedicated option for ecommerce vendors.

The ecommerce plan costs just $22.95 per month or $18.45 when paid annually, but the lack of transaction fees could make WebSelf even more affordable compared to platforms that take a cut of each sale.

Customer Support

You should check the WebSelf Help Center first if you have questions or experience any technical issues.

While all accounts technically come with email and phone support, the website states that phone support is “currently unavailable for an indefinite period.”

Ecommerce subscriptions add VIP support, which guarantees an eight-hour response time from 8:30 AM until 4:30 PM EST.

8. PrestaShop

PrestaShop is a comprehensive ecommerce platform that offers professional themes, order management, social media marketing, support for multiple languages and currencies, and other critical features. 


PrestaShop doesn’t offer hosting, domain names, or other basic tools, so you’ll need to install it on an existing server.

With that being said, you can also get a pre-installed PrestaShop store through IONOS for as little as 50 cents per month when you commit to a full year.

With that in mind, more comprehensive solutions like Wix may be more approachable for those who don’t want to deal with things like hosting or domain names.

However, you’ll get used to PrestaShop’s functionality over time after you get past the initial setup.

Web Design

PrestaShop comes with a deep collection of customizable themes for virtually any industry you can think of.

Most of these themes cost between roughly $100 and $200, so you should be confident in a particular template before committing to it for your new site.

After setting up a theme, you can quickly customize nearly every aspect of the design including checkout and product pages.

Vendors can also accept a wide range of payment methods, maximizing their potential audience and making payment as convenient as possible for each unique buyer.

Marketing and SEO

The PrestaShop Facebook tool makes it easy to integrate Facebook and Instagram marketing into your PrestaShop store.

The separate Metrics add-on comes with features for Google Analytics, access to real-time data, and easy analysis for KPIs.

If the base platform doesn’t meet your marketing needs, you can add a plugin for SEO, paid advertising, or other marketing features.

There are also add-ons for loyalty and referral programs. Don’t forget to check out the marketplace if you’re looking to expand PrestaShop’s functionality.


PrestaShop itself is entirely free to use, and you can download the platform directly from their website simply by providing your email address.

If you need help with hosting, you can get a combined IONOS+PrestaShop subscription through their partnership.

Standard pricing is $6 per month for Essential, $10 per month for Business, and $16 per month for Expert, but you’ll get a significant discount through the platform’s introductory offers.

The PrestaShop Starter Pack ($231.99) is another good option for vendors that need help with the setup process.

It comes with a customizable store theme, a thorough guide to setup, and 12 ecommerce modules to get your new site off the ground.

Starter Pack modules cover key functions like checkout, product editing, VAT accounting, and customer service through live chat. Each Starter Pack also offers three months of technical support plus free updates for each of the 12 included modules.

Individual extensions like a Product Pack, Conversion Pack, and Loyalty Pack are available for separate charges. In other words, you can spend as much or as little as you want with PrestaShop depending on the needs of your business.

Customer Support

While open-source PrestaShop users can’t access any personalized customer service, the platform provides a decent set of free support resources.

You can look for answers in the Help Center or post your questions in the customer support forums.

Dedicated support subscriptions are also available, but they’re too expensive to be a practical option for most vendors. For example, you’ll have to spend $559.20 just to get up to 12 hours of support over a one-year period.

9. OpenCart

OpenCart is a free and open-source ecommerce platform that enables subscribers to host their own online store or receive automatic setup through A2 Hosting.

It comes with everything you need to manage an ecommerce shop including affiliate marketing, site backups, discounts and coupons, and multi-channel selling.


The setup process for OpenCart will depend on whether you work with A2 Hosting or upload their files to an existing server.

Fortunately, the platform offers an automatic installer that makes it easy to get your OpenCart store up and running as quickly as possible.

During setup, you’ll have the opportunity to select a theme for your new site. You can also configure a variety of other settings and customize the store with logos, online payment methods, shipping options, and more.

Like other hosted ecommerce services, OpenCart provides numerous extensions to supplement the functionality of the platform’s basic features.

Web Design

OpenCart users can start with a deep selection of templates including both free and paid options.

You can find themes for industries from furniture and office supplies to groceries and liquor stores. Most premium themes cost around $30, but the free themes include great options for businesses of all sizes.

After getting started, take a look at the OpenCart marketplace for deeper customization tools. The platform’s third-party extensions introduce a wide range of additional options that can help you tailor your site to your unique brand image.

Marketing and SEO

With OpenCart, vendors can easily set up SEO URLs to improve their positioning and show up higher on the search engine results page.

OpenCart also streamlines the process of entering meta titles, descriptions, and keywords. Of course, you can always add to this native functionality through the OpenCart marketplace.


As we mentioned, OpenCart is an open-source platform that anyone can download and start using at no charge.

Of course, you’ll still need to make arrangements for hosting, an SSL certificate, and a domain name along with any other services you need to put your site on the internet.

A2 Hosting plans for OpenCart start at $2.99 per month for the Startup subscription if you go for a three-year commitment.

While A2 is a Gold OpenCart partner, you can set up your store through any hosting provider and then upload OpenCart files to your new site.

Customer Support

The OpenCart documentation page covers setup as well as various elements of the platform including sales, marketing, reporting, and the admin interface.

OpenCart also runs a relatively active community support that receives regular questions and answers on a wide range of topics.

For general questions, you can contact OpenCart’s customer service directly by creating a support ticket. Their team is available on weekdays from 8 AM until 5 PM, but it’s worth noting that those times are in GMT +8.

In other words, 12 hours later than New York or 15 hours later than Los Angeles.

OpenCart users can get more responsive support depending on their needs. The platform offers one-time fixes starting from $99, although pricing is based on the specific issue in question.

This plan also covers any recurrences of the same issue that comes up within 30 days of your payment.

A quarterly subscription plan is available for $99 per site per month (paid quarterly). You can also pay for premium support from an approved OpenCart partner.

Keep in mind that support for Marketplace extensions will be provided by the third-party vendor.

10. Volusion

Volusion is an ecommerce platform and website builder focused on online stores. Like Wix, it’s designed to help vendors set up their shops more quickly while avoiding any of the coding or other technical challenges typically associated with web development.


Simplicity is the name of the game for Volusion. Their no-coding setup process is intended to be approachable for all vendors regardless of their technical experience (or lack thereof).

To make things even easier, you can get started for up to 14 days without committing to a paid subscription—you won’t even have to enter a credit card number or any other payment information.

After signing up for a Volusion account, you’ll have a chance to select one of their 11 free or 34 premium themes.

If you’d prefer to collaborate with professional designers, you can work with Volusion’s in-house design agency to craft something that’s more closely aligned with your vision for the site.

Web Design

Volusion offers a Premium Theme Plus package for $1500 that includes a premium theme, professional installation, Google Analytics installation/migration, and straightforward customization within the parameters of the theme you selected.

The Premium Theme Pro package comes with even more features such as a project manager, dedicated designer and developer, technical SEO services, and full font and color design.

Regardless of which option you select, you’ll be able to customize your website with your logos, company information, products, and more.

Volusion uses a familiar drag-and-drop system along with in-page editing through a Rich Content Editor.

Marketing and SEO

Volusion is a robust SEO solution with support for custom metadata, custom URLs, sitemap indexing, and editable Robots.txt files.

Users can also integrate their stores with Google Analytics to access Google’s powerful suite of reporting tools.

Additionally, Volusion enables vendors to create Facebook and Twitter posts while listing products on a variety of social media platforms including Amazon, eBay, and Facebook.

Along with web design, Volusion’s internal agency also offers a thorough marketing solution.

Consider contacting Studio to discuss an upcoming project if you’re interested in working with them to optimize your approach to digital marketing.

Studio’s marketing assistance covers SEO and PPC campaigns in addition to social media campaigns, Google Shopping optimization, and comprehensive audits of your existing practices.

Unfortunately, there’s no standardized pricing for these services—you’ll need to reach out directly to get a quote for your site.


Volusion offers three basic subscription tiers: Personal ($29 per month), Professional ($79 per month), and Business ($299 per month). Each of these plans comes with a ten percent discount when you pay annually rather than monthly.

Since Volusion doesn’t charge any transaction fees, you won’t have to spend anything beyond the monthly fee. Companies with more than $500,000 in annual GMV should contact Volusion directly to get a quote for their use case.

The Personal plan covers up to $50,000 in annual GMV. Personal vendors are limited to 100 products, online support, and a single staff account.

They also miss out on numerous features like loyalty programs, abandoned cart reports, priority support, API access, and integrations with eBay and Amazon.

Professional increases each of the limits that come with the Personal plan—$100,000 in annual GMV instead of $50,000, five staff accounts instead of one, and 5,000 products instead of 100.

Subscribers can also access phone support, customer reviews and ratings, abandoned cart reports, customer relationship management, email newsletters, and other helpful tools.

Business comes with up to $500,000 in annual GMV, 15 staff accounts, unlimited products, and access to VIP support. It also introduces Amazon/eBay integrations, API access, customer loyalty, a convenient report builder, and more.

Finally, Prime subscribers get everything that comes with the lower tiers plus enterprise features like custom GMV limits, unlimited restores, and access to a private Slack channel with the Volusion team.

Customer Support

Volusion’s customer service options are heavily dependent on your subscription tier.

Personal users get support through live chat, while Professional users can talk to a support agent over the phone. Volusion also offers priority support at the Business tier and VIP support for Prime members.

An informative Help Center offers both videos and text articles covering common questions and technical issues. You can work with one of their Certified Agency Partners if you need more help with the Volusion platform.

Wrap Up

While each of these ten services is among the industry leaders, the right ecommerce platform for you depends on several factors including your team, your sales volume, and your goals for the site.

Wix and Shopify, for example, are all about making the web design process more approachable for new vendors and smaller businesses. You can use these platforms to quickly set up an online store and start focusing on sales and marketing.

Platforms like WooCommerce and BigCommerce are more complex, but they can also be much more complicated to use. Of course, you can always customize your ecommerce solution to your business needs by working with an agency or adding third-party extensions to your site.

No matter which ecommerce platform you end up using, keep in mind that Omnisend offers deep integration with most of these services. You can also set up custom integrations through the Omnisend API.

Ready to take the plunge? Try Omnisend free for!

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Article by
Karolina Petraškienė

Karolina is a writer, content marketer, and email enthusiast at Omnisend. When she's not curating articles, you can find her in the woods challenging herself in hiking boots or off-roading her bike.

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