Email Marketing

7 Email Marketing Mistakes You’re Probably Making (& How to Avoid Them)
Email marketing mistakes are an unfortunate part of learning email marketing—but they're avoidable. Here's the top email mistakes, and how to avoid them.
Omnisend and Ontraport: A Feature-by-Feature Comparison
Omnisend and Ontraport: which is the better ESP for your ecommerce business? Check out this feature-by-feature comparison to make the best decision.
omnisend vs remarkety
Omnisend vs Remarkety
Choosing the best ESP for your business can be an overwhelming task. Here is this article we compare two in particular: Omnisend and Remarkety.
Cross-Selling for Ecommerce
How to Cross-Sell Retail Products
Cross-selling by offering complementary products is a great way to proactively retain customers and drive greater ecommerce sales. Where do you start with cross-selling, what products should you propose, and when should you propose them?
Post-Purchase Messaging
Post-Purchase Messaging for First-Time Customers
Merchants should strive to turn first-time buyers into returning buyers. Here, we explore post-purchase messaging and post-purchase behaviour with examples.
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How to Choose an Email Marketing Software for Ecommerce Businesses
Email marketing software is a dime a dozen—or is it? Here's how to choose the best email marketing software for your growing business.
Omnisend and Newsletter2go: A Head-to-Head Comparison
Omnisend vs Newsletter2go, which email marketing tool can you choose for your online store? Here is a feature by feature comparison between the two.
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The 6 Best List-Building Tools for 2021
What list-building tools will help you capture email and create your subscriber list? We've selected the best list-building tools for 2021!
What is Customer Engagement?
What Customer Engagement Marketing Is (and How to Use It)
With customer engagement marketing, you can establish strong customer trust & loyalty. Here, we explore customer engagement strategies, along with examples.
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Why Email Marketers Should Embrace, Not Fear, the Unsubscribe
Email marketers fear the word "unsubscribe"—but they shoudn't. Learn why unsusbcribers are a good thing for your email marketing program.
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5 Questions to Ask When Choosing an Ecommerce Email Service Provider [ESP]
Choosing a new email service provider is an important decision, but it doesn't have to be a painstaking process. Here's what you need to ask:
Everything You Need to Know About Email Blacklists & How to Avoid Them
Learn all about email blacklists, how they work, how to know if you are blacklisted and how to avoid an email blacklist with this comprehensive guide.