International Women’s Day emails provide businesses with a meaningful opportunity to connect with their audience and celebrate women’s achievements. Key components like personalized messages, authentic stories, and well-designed campaigns help create lasting impressions during this important celebration.
In this guide, we’ll bring practical examples, ready-to-use templates, and proven strategies from successful ecommerce brands. We’ll also discuss how to craft impactful messages for different audiences — from customer appreciation campaigns to employee recognition emails.
Plus, we’ll share data-backed insights on the use of automation to boost engagement and drive impactful results for your International Women’s Day email campaigns.
Craft International Women’s Day emails that stand out with Omnisend
Creating a memorable International Women’s Day email campaign starts with a strong foundation. For example, Omnisend’s email newsletter templates make it easy to design professional emails that capture attention and drive engagement, helping you save time and resources.
Each template is built specifically for ecommerce businesses and comes with customizable elements that align with your brand.
Here’s what makes Omnisend’s International Women’s Day email templates effective:
Mobile-first design: More emails are viewed on mobile devices. As such, it makes sense for templates to be optimized for seamless viewing across devices. Take a look at how this International Women’s Day email sample is optimized for mobile by Omnisend.
The content is center-aligned, making the whole email easily readable. It also includes a clearly visible “Shop Now” button:
Brand storytelling: This template is crafted to let you tell your story in the simplest yet impactful way. The limited text draws attention to the content, making this email an excellent choice for building brand awareness.
Adding special offers or team spotlights is easier with a drag-and-drop function. If sent as a part of a welcome email campaign, these emails can be personalized to achieve impactful results.
The 2025 Omnisend report shows that automated messages, which by nature are more personalized, have a 33.48% click-to-conversion rate. Here’s a great International Women’s Day email sample highlighting this quality:
Image via Omnisend
Pre-written copy options: Each template includes sample messaging or has pre-written copies that you can customize based on your audience.
Whether you’re reaching out to customers, employees, or business partners, there’s a template that works best for your needs. Here’s a great example:
Image via Omnisend
Design beautiful International Women’s Day emails free with Omnisend — no credit card needed
Brands approach International Women’s Day emails differently. These 15 examples break down the key elements that make each campaign effective and provide practical insights you can apply to your own emails:
International Women’s Day email to customers
1. Spotlight female-founded brands like AllTrails
AllTrails nails its International Women’s Day campaign by spotlighting female founders in the outdoor gear industry. The email features women like Nichole Powell, who shares her journey into sustainable skincare, and Wondery Outdoors’ Lydia Mah, who discusses community building through adventure gear.
The layout alternates between founder stories and product features, using natural outdoor photography that aligns with its brand. Each section includes authentic quotes about personal connections to nature.
The “Shop Now” CTA doesn’t dominate the design. What makes this work is how it weaves product recommendations into genuine founder stories without losing authenticity:
Saucey’s referral campaign turns this celebration into an avenue to build its community. Its “Give $10, Get $10” promotion encourages customers to share with friends while focusing on relationships.
The email design uses vibrant lifestyle photos of friends enjoying drinks together to create an inviting atmosphere. The copy stays conversational — like you’re hearing from a friend rather than a company.
What stands out is how it handles product categories. Instead of just listing options, it organizes gifts by personality types and preferences. The social sharing buttons and referral links blend naturally into the design, making it easy to participate without being pushy:
Formula Fig takes a personal approach to International Women’s Day by celebrating founder JJ’s feature in SIDIA Stories. Instead of a typical product promotion, it led with the founder’s accomplishment, offering a complimentary hand serum with SIDIA purchases.
The email design stands out with its bold green backdrop and editorial-style photography. The simple yet impactful copy, “We just love when women-led brands come together,” captures the brand’s collaborative spirit perfectly.
What makes this work is how it ties the celebration to customer value. The free serum offer feels like a genuine way to share the moment rather than a promotional tactic:
Image via Really Good Emails
4. Share data-driven stories like LendingTree
LendingTree transforms data into powerful narratives about women’s financial progress. It mixes statistics with practical insights, showing how women are taking charge of mortgages and investments.
The email’s strength lies in its clean infographic design that makes data digestible. For example, it shows a striking 35% statistic about portfolio diversification and the fact that women own 1.5 million more homes than men.
Each data point is distinctively visible through smart white space use. Meanwhile, icons and turquoise highlights keep it visually engaging. Personal success stories between the statistics keep readers invested.
Image via Really Good Emails
5. Create community-driven campaigns like Moment
Moment’s “Behind Every Woman” giveaway showcases meaningful brand partnerships. The email opens with an artfully arranged collection of featured products against a clean background.
Its $5,000 giveaway brings together carefully selected brands that align with its aesthetic and values. What makes this work is the personal touch — showcasing Monica Seals, its featured creator, and telling her story about balancing creativity and business.
The minimalist design allows product images to shine while highlighting the “ENTER TO WIN” CTA:
6. Share authentic employee voices like Weighting Comforts
Weighting Comforts highlights real women who contribute significantly to the company. Mentioning the employees makes the email warm and authentic, establishing an emotional connection.
The email begins with the text “I am so grateful,” which immediately sets a genuine and heartfelt tone. This helps capture the reader’s attention while building trust.
Additionally, the single, prominent call to action button guides readers to the blog, encouraging further engagement:
Quip’s Women’s History Month email cleverly connects oral health with women’s achievements. Its statistics about dental hygiene habits are featured in a warm, celebratory tone.
The email features Michaela (Personal Care Program Lead) and Meredith (the company’s VP of Sales) sharing genuine insights about leadership and self-care.
The design balances data visualization with personal photos, while product mentions feel natural within employee stories. What stands out is how it uses real employee quotes about its favorite Quip products, making recommendations feel authentic rather than forced:
Image via Email Love
8. Celebrate women in conservation like BBC Earth
BBC Earth’s conservation campaign showcases women making a real environmental impact. Its email opens with marine biologist Cristina Mittermeier’s compelling story about ocean conservation. It’s then followed by features on other remarkable women in environmental work.
The imagery is stunning — mixing underwater photography with portraits of conservationists in action. Each story section, from “Power of Movement” to “Voice for Nature,” ties personal passion to broader environmental goals.
The “Oceans of knowledge” CTA invites deeper engagement with conservation work:
Image via Email Love
9. Make learning engaging like The Momentist
The Momentist’s International Women’s Day email announces “Behind Every Woman,” a week-long celebration featuring women in creative fields. The design uses soft pink tones and elegant typography that perfectly frames its $5,000 giveaway announcement.
It thoughtfully showcases women across different creative disciplines — from filmmakers and photographers to architects and more.
What makes this campaign special is how it blends event promotion with substantial content. It offers both inspiration and practical value through its mobile creative festival:
Image via Really Good Emails
10. Build an inclusive culture like Blush
Blush’s “Design with force” campaign makes an exceptional International Women’s Day message. Its illustrated header shows diverse women rallying together, setting a powerful tone.
The email introduces Mariana González’s “We Are Women” doodle collection, creating tools for celebrating women’s social, economic, and cultural achievements.
The design cleverly uses its illustration style to demonstrate the collection’s versatility. Its call to “#ChooseToChallenge” ties personal creativity with broader social impact:
Image via Really Good Emails
International Women’s Day messages for colleagues and B2B partners
11. Build meaningful partnerships like Specialized
Specialized’s cycling apparel campaign shines through powerful storytelling and authentic athlete representation. Its “SD Worx team apparel” announcement celebrates its partnership with the women’s cycling team, SD Worx, while keeping product features relevant and real.
The email design moves smoothly from action shots to team moments, with product details woven naturally into athlete testimonials. The brief quote about creating clarity “within the noise” adds depth beyond just another product launch:
Image via Really Good Emails
12. Spotlight industry leaders like Bubble Goods
Bubble Goods celebrates women shaping the food industry with substance and style. Its email spotlights women entrepreneurs like Lauren from Wooden Spoon Herbs and Regina from Nemi Snacks, telling their origin stories alongside its products.
The layout balances founder portraits with appetizing product photography.
Each founder’s story connects directly to its product philosophy, whether it’s Lauren’s study of herbalism or Regina’s mission to elevate Latina culture through snacks. The clean design allows both stories and products to shine:
Image via Really Good Emails
13. Host virtual summits like FT Live
The Financial Times’ Women at the Top Americas Summit email creates urgency without compromising on value. The “Super early bird offer” message pairs perfectly with a strong lineup of world-class business leaders and speakers.
The email’s strength lies in its clear and comprehensive value proposition that combines thought leadership, practical insights, and networking opportunities. Each agenda item tackles pressing issues women face in the workplace — from crisis management to creating inclusive cultures.
Its CTAs — “REGISTER NOW” and “EXPLORE THE FULL AGENDA” — provide clear next steps while maintaining its audience’s interest:
Image via Really Good Emails
14. Share educational resources like Quizlet
Quizlet takes an educational approach to Women’s History Month. Its email offers free study resources while prompting deeper engagement with women’s history.
The design uses playful illustrations that balance out serious content. It smartly structures the content into digestible sections — from “10 women who challenged the status quo” to practical study sets about women’s achievements.
Every CTA, whether “Find resources” or “Browse resources,” leads to immediate value rather than just promotional content:
Image via Really Good Emails
15. Tell artisan stories like Verve Coffee
Verve Coffee tells a compelling story through its “Meet Amparo & Petrona” campaign. The email celebrates these coffee producers’ expertise and dedication, using stunning photography of them and their coffee farms.
What sets this International Women’s Day email apart is how it connects the personal “35 years of work” with the product quality. The design creates a premium feel that honors the producers’ craft. Tasting notes and product details flow naturally from the story rather than interrupting it:
Image via Really Good Emails
International Women’s Day email campaign: Best practices
Creating impactful International Women’s Day emails requires planning and genuine messaging. Here are the best practices to craft campaigns that resonate with your audience:
Authentic messaging: When your message shows genuine appreciation and respect for women’s achievements and experiences, it resonates more deeply. Highlighting real stories and sincere acknowledgments leaves no doubt regarding your commitment to empowerment and equality.
Leverage automation effectively: Recent data shows that automated emails achieve 332% higher click rates compared to regular campaigns. This is why it makes sense to set up triggered emails that respond to customer responses and actions.
Balance celebration with value: Combine recognition of women’s achievements with practical benefits for your subscribers. This could mean exclusive offers, educational content, or meaningful partnerships that align with your brand values.
This email by dossier successfully combines the promotion of an offer with a celebration of women’s contributions. The discount and exclusive offer are presented with heartfelt appreciation, ensuring that the recipients feel valued while being incentivized to engage:
Image via Really Good Emails
Focus on storytelling: Share authentic stories of women in your company, customer success stories, or partner achievements. Use concrete examples and real-impact stories to support your message.
Send appropriate types of emails: Consider your message and audience when selecting the type of emails to send. According to Omnisend’s research, automated welcome messages see a 34.79% open rate, while back-in-stock notifications achieve 59.19%.
Pay attention to visual elements: From your International Women’s Day banner design to email layout, maintain consistency with your brand while honoring the occasion.
Here’s an email template that uses visual elements to highlight March 8, International Women’s Day. It also features a diverse range of women to show unity. The CTA “Read More” is simple yet aligns with the email’s overall theme:
20 subject line ideas for International Women’s Day emails
The right subject line can make your International Women’s Day email stand out in crowded inboxes. Here are 20 effective International Women’s Day email subject line samples that you can use or draw inspiration from:
For promotional campaigns
🎁 Celebrate Women’s Day with 24 hours of savings
Today, we honor amazing women with amazing deals
Special Women’s Day collection: Created by women, for women
Our Women’s Day gift to you is here
Women-owned brands we love (and special offers inside)
For impact stories
💫 Meet the women behind (Brand name)
Stories that inspire: Women shaping our industry
How women are changing (Your industry)
Celebrating our female founders
❤️ The women who inspire us daily
For employee recognition
Meet our women leaders
✨ Women making waves at (Company name)
Celebrating the women who inspire us to be better
Our team’s Women’s Day stories
Voices of women in tech/retail/(Your industry)
For community engagement
🤝 Join us in celebrating International Women’s Day
Let’s honor women who inspire
Together we rise: International Women’s Day 2025
Make an impact this Women’s Day
Your Women’s Day reading list is here
Expert tips for writing International Women’s Day email subject lines
Writing compelling International Women’s Day email subject lines starts with understanding what makes readers click. Here’s what we know about writing effective Women’s Day email subject lines:
Lead with value: Whether you’re sending International Women’s Day promotional emails or impact stories, put the most compelling element first. Your Women’s Day email subject line should immediately convey its value.
Balance timeliness with creativity: Including “International Women’s Day” increases relevance. However, make your subject line stand out by showcasing the specifics of your unique offering or story.
Test before sending: Consider using Omnisend’s AI subject line generator to create variations. Then, run them through our email subject line tester to predict performance. This helps optimize open rates before your campaign goes live.
Match your messaging to the audience: B2B audiences often engage with professional development themes in International Women’s Day subject lines. Meanwhile, B2C customers respond to impact stories and exclusive offers.
Maintain brand authenticity: Ensure that the tone of your subject line aligns with both your brand voice and the significance of the occasion. This involves finding the right balance between promotional content and meaningful messaging.
How to craft an engaging SMS or email message for International Women’s Day
Creating powerful and engaging messages that honor International Women’s Day requires the right mix of celebration and call to action. Just keep these tips in mind:
Choose your message type, whether it’s a special occasion announcement, welcome series, or promotional campaign
Set the tone
Select the length — short, medium, or long — based on your content needs
Use emojis strategically to add a personal touch
You can also leverage Omnisend’s AI email generator to easily craft International Women’s Day email and SMS messages according to your needs and specifications. Here are some sample prompts you can use:
International Women’s Day message for customers: “Create an email/SMS celebrating female customers while highlighting our sustainable fashion collection. Include our brand’s commitment to supporting female artisans.”
International Women’s Day message to employees: “Write an internal email/SMS recognizing female employees’ contributions and announcing our mentorship program launch.”
While the AI generator focuses on email content, you can also use it to create action-focused SMS campaigns with clear value propositions and strong calls to action. Here’s a great example:
“Celebrate International Women’s Day! Shop our collection curated by women entrepreneurs. 20% off today: (Link)”
Try the AI email generator for free today. Create messages that resonate with your audience
The International Women’s Day email examples in this guide show how brands tailor their messaging to different audiences while maintaining authenticity in their campaigns.
By following these guidelines and examples, you can craft emails that genuinely celebrate women’s achievements while reaching your marketing goals. Remember that successful email campaigns focus on genuine storytelling, clear value, and thoughtful design.
Whether you’re creating promotional offers, sharing impact stories, or recognizing team members, let authenticity guide your strategy.
FAQ
1. What is the best message for International Women’s Day?
The most effective International Women’s Day messages combine recognition with action. Focus on specific achievements and contributions rather than general statements. Whether you’re highlighting team members, customers, or industry leaders, include concrete examples that demonstrate impact and create meaningful connections.
2. What should I write for International Women’s Day?
Share authentic stories that align with your brand and audience. This could mean featuring women entrepreneurs in your network, highlighting employee achievements, or showcasing how your customers make a difference.
3. How to write a message for Women’s Day?
Start by identifying your core message and audience. Consider what makes your perspective unique — whether it’s your company’s impact on women’s lives, employee stories, or customer achievements.
4. What to say to your team on International Women’s Day?
Focus on concrete achievements and contributions. Highlight specific projects, initiatives, and successes led by female team members. Share growth opportunities, mentorship programs, or new initiatives that support women’s professional development.
5. How do you email employees for Women’s Day?
Create emails that celebrate individual and collective achievements while announcing new opportunities. Balance recognition of past successes with future initiatives, too. Plus, include specific examples of how female employees have shaped your company culture and contributed to your business success.
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
Omnisend AI
OFFER
