Mailjet handles email blasts and promotional campaigns well, but when it comes to ecommerce and automations, it lacks key features without a higher-tier plan. The good news is that several Mailjet alternatives exist, offering more features and capabilities for less.
Examples of restricted features in Mailjet include automations, dynamic content, A/B testing, and multi-user access. Omnisend offers these features across all plans. Additionally, Mailjet can be more expensive than other tools based on similar sending limits.
Other tools worth considering include MailerLite, GetResponse, Brevo, and Mailchimp. Each suits different budgets and use cases.
Join us below to discover the best Mailjet alternatives in 2025.
Get started with Omnisend to cover every stage of your customer journey with email and SMS
Mailjet is most suited to marketers creating promotional emails rather than ecommerce businesses covering the entire customer journey.
Its free plan offers 6,000 emails/month at a limit of 200 emails/day for up to 1,500 contacts, making it a decent choice for email blasts and campaigns.
Upgrading to its Essential plan from $17/month provides 15,000 emails/month, no daily sending limit, unlimited contacts, and segmentation.
However, neither the free nor Essential plans offer email automations, dynamic content, landing pages, or A/B testing. These ecommerce features are only available in its Premium plan, from $27/month, and custom-priced Enterprise plan.
Tiering those features means Mailjet is costlier than some competitors. For instance, Omnisend provides those features across all plans, including its free one.
Additionally, Mailjet’s automations don’t cover as complex workflows as some other tools, and it only has 70+ third-party integrations, so it might not integrate with your existing toolkit.
Best Mailjet alternatives comparison
Mailjet is an easy-to-use email marketing tool with a decent feature list in its most expensive Premium plan. However, other tools offer more features for less and, in some cases, for free.
Here are the best alternatives to consider:
Tool
Standout features
Free plan
Prices starting from
Mailjet
6,000 emails/month for free, form builder, in-app language translator
G2 rating:4.6/5 (based on 900+ reviews) Best for: Ecommerce, automations, list management
Why it’s a top Mailjet alternative
Omnisend covers every stage of your customer journey, from subscriber capture to post-purchase, to help you build a complete email marketing strategy. It integrates with most ecommerce platforms via native apps and has no steep learning curve.
All plans include automations, A/B testing with automation splits, dynamic content such as product recommendations, 24/7 live chat and email support, pre-built workflows, list cleaning tools, popups, signup forms, and landing pages.
G2 rating: 4.5/5 (based on 2,200+ reviews) Best for: Small businesses with transactional message requirements
Why it’s a top Mailjet alternative
Brevo offers transactional email sending, automations with a workflow editor, and advanced segmentation across all plans. It’s suited to small ecommerce stores wanting to automate the basics and send lots of daily emails.
Pros
Free plan
No daily sending limit on paid plans
Dynamic personalization for email and SMS
Customizable signup forms
Real-time email statistics
Dynamic content
Cons
Plans below the $18/month Business plan don’t have these features:
A/B testing
Landing page builder
Predictive sending AI
Geography and device reporting
Pricing
Free: 300 emails/day
Starter: $9/month, no daily sending limit
Business: $18/month, removes Brevo branding and unlocks advanced features
G2 rating: 4.6/5 (based on 1,000+ reviews) Best for: Large sending requirements, marketing emails
Why it’s a top Mailjet alternative
MailerLite’s appeal is its generous sending limits for bulk campaigns. Its free plan supports sending limits of 12,000 emails/month. With that, you get a drag-and-drop email builder plus popups and landing pages to build your list.
Pros
Generous free plan
Unlimited monthly emails on all paid plans
Cheapest paid plan removes MailerLite logo
Unlimited audiences on all plans
Unlimited embedded forms and popups on all plans
Cons
Limited automations
Auto resend campaigns only in paid plans
24/7 live chat support only in the most expensive Advanced plan
Transactional emails are part of a separate plan
Pricing
Free: 12,000 emails/month
Growing Business: $10/month for 500 subscribers, unlimited emails
Advanced: $20/month for 500 subscribers, unlimited emails, plus smart sending and enhanced automations
MailerSend: A separate plan for transactional email — has a free option for 3,000 emails/month and paid plans starting from $35/month for 50,000 emails
G2 rating: 4.6/5 (based on 1,000+ reviews) Best for: Large sending requirements, marketing emails
Why it’s a top Mailjet alternative
Postmark brings campaigns and transactional email to your marketing arsenal with a 10,000 email limit in its cheapest $15/month plan. It’s built for teams with four, six, or unlimited users and lets you add dedicated IPs starting from $50/month.
Pros
SMTP and rest API
15, 30, or unlimited message streams
Suppression management
Sandbox mode for migration
Delivery, bounce, spam, and open rate tracking
Cons
No free plan
Lacks complex automations
The following features are optional add-ons:
Custom activity retention
DMARC monitoring
Pricing
Basic: $15/month for 10,000 emails
Pro: $60.50/month for 50,000 emails, 30 streams, stats and open link tracking
Platform: $138/month for 125,000 emails, unlimited users, servers, streams
G2 rating: 4.2/5 (based on 1,000+ reviews) Best for: Transactional emails, large ecommerce stores
Why it’s a top Mailjet alternative
Mailgun is a fantastic Mailjet alternative for transactional emails. Its cheapest $15/month plan supports 10,000 emails with no daily sending limit. Suppression management and support for SPF, DKIM, and DMARC protocols increase delivery rates.
Pros
Free plan to test the platform
RESTful email APIs and SMTP relay on all plans
Email templates
Analytics
Inbound routing
Ticket support on all plans
Cons
No automation workflows
Not suited to marketing emails
Only retains logs for one, five, or 30 days
Pricing
Free: 100 emails/day
Basic: $15/month for 10,000 emails/month and no daily sending limits
Foundation: $15/month for 50,000 emails/month, full access to APIs and SMTP relays
Scale: $90/month for 100,000 emails/month, including SAML SSO, dedicated IP pools
6. ActiveCampaign — For automation and CRM capabilities
G2 rating: 4.5/5 (based on 13,000+ reviews) Best for: Marketers wanting an email and customer relationship management (CRM) platform
Why it’s a top Mailjet alternative
ActiveCampaign excels at automations with five actions/automation in its Starter plan and unlimited actions in others. It handles multi-step automations, email campaigns, and newsletters to cover most marketing requirements.
G2 rating: 4.3/5 (based on 770+ reviews) Best for: Educators, creators, marketing teams
Why it’s a top Mailjet alternative
GetResponse has a Creator plan for educators with a course creator, 0% transaction fees, a website builder, and premium newsletters from $69/month. Businesses have two cheaper plans with automations, newsletters, and dynamic segmentation for targeted marketing.
Pros
All plans include an onboarding session
Autoresponder series
Click and open follow-up emails
Pre-built automation templates
AI subject line and email generators
Cons
Steep learning curve
No transactional emails below the Enterprise plan
The following features are only available from the Marketer plan:
Ecommerce tracking
Promo codes
A/B testing
Perfect timing and time travel
Pricing
Free: 2,500 emails/month
Starter: $19/month, unlimited monthly emails
Marketer: $59/month, includes the features listed under cons, plus event-based automation
Creator: $69/month, includes a toolkit for webinars and a course creator
Enterprise: Custom pricing includes SMS marketing with 5,000 free messages, priority support, and a dedicated IP address
G2 rating: 4.7/5 (based on 700+ reviews) Best for: Marketers on tight budgets, small businesses
Why it’s a top Mailjet alternative
Moosend has one paid plan with disclosed pricing, offering unlimited email campaigns and sends from $9/month for 500 contacts. It also includes automations with multi-step workflows, landing pages, subscription forms, and analytics with real-time reports and email heatmaps.
Pros
Automation workflow builder
Email newsletter builder
Unlimited email campaigns
Tracks product views, carts, and purchases
Lets you create custom tracking events
Analytics includes geography and device reporting, spam analysis, and heatmaps
Cons
No free plan
Most feature-rich plans have custom pricing
Transactional emails are an afterthought, available only as standard in the Enterprise plan and as an add-on in the Moosend+ plan
Pricing
Pro: $9/month for unlimited campaign sends and 500 contacts
Moosend+: Custom plan with conditional visibility content, SMTP server, transactional email capabilities with an add-on
Enterprise: Custom plan with transactional email, priority support, an account manager, and hosted files
G2 rating: 4.3/5 (based on 600+ reviews) Best for: Creators, SMEs, ecommerce stores wanting an email and sales platform
Why it’s a top Mailjet alternative
AWeber offers unlimited features in its Plus plan starting from $30/month, including email lists, landing pages, automations, segments, and users. Plus, you can create custom sales pages with low transaction fees using AWeber Ecommerce.
Pros
Free plan
700+ email templates
Email sales tracking
All plans have analytics
Push notification support
Cons
More expensive than some competitors
Several ecommerce-related features are missing below the Plus plan, including behavioral automation and detailed deliverability reporting
Pricing
Free: For up to 500 subscribers, 3,000 emails/month
Lite: $15/month for unlimited subscribers, 10x subscriber count send limit
Plus: $30/month for unlimited subscribers, 12x subscriber count send limit
Unlimited: $899/month for unlimited subscribers, 15x subscriber count send limit
G2 rating: 4.3/5 (based on 12,700+ reviews) Best for: SMEs looking for an all-in-one email and CRM platform
Why it’s a top Mailjet alternative
Mailchimp offers single and multi-step automations and a customer journey builder with pre-built journeys to refine your brand experience. It supports SMS marketing, A/B testing, and dynamic content in all paid plans and integrates with 300+ apps.
Pros
Free plan available
All plans include segmentation
Marketing CRM includes contact profiles and tags
Audience dashboard
Behavioural targeting
Standard plans and above support customer lifetime value and predicted demographics
Cons
Transactional emails are an add-on
Crucial feature restrictions below the Standard plan, including:
Custom-coded email templates
Multiple starting points for customer journeys
Custom reports
Only the Premium plan has unlimited audiences for the marketing CRM
Pricing
Free: $0/month for 500 contacts, 1,000 emails/month
Essentials: $13/month for 500 contacts, increases the audience limit to three in the CRM, adds the customer journey builder
Standard: $20/month for 500 contacts, unlocks social post scheduling, Google Ads retargeting, and the marketing calendar
Premium: $350/month for unlimited contacts, includes phone support and unlimited seats
Omnisend is the best Mailjet alternative for ecommerce thanks to its comprehensive automation, segmentation, and testing features that cover all stages of your customer journey with email, SMS, and push notifications.
Another tool suited to ecommerce is Brevo, which handles transactional emails perfectly with no daily sending limit in its cheapest paid plan.
Those looking for a bulk email alternative to Mailjet should check out MailerLite’s free plan with 12,000 emails/month and basic automations.
Creators and educators are best served by GetResponse as its Creator plan has a course creator, a mobile app for students, and payment integration. Aweber is another option with unlimited landing pages and ecommerce features in its Plus plan.
Get started with Omnisend to grow your ecommerce sales with email marketing
Milda is a Senior Content Marketing Manager at Omnisend, with extensive experience in communication, helping brands establish a unique and authentic online presence.
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