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30 travel email subject lines to explode your open rates [+examples]

Reading Time: 5 minutes

Ready to jet-set your email marketing campaigns to new heights with some click-worthy travel email subject lines? 

Then buckle up, because we’ve got the ultimate travel-inspired subject line treasure map for you. 

In this article, we’ll explore 30 globe-trotting subject lines proven to skyrocket open rates and set your subscribers’ inboxes ablaze. 

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Get inspired by more than 500 top-performing email subject lines and increase engagement.

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We’ll also look at some real email marketing examples from actual brands to give you inspiration beyond the subject line. Whether you’re a business owner, an email marketer, or a growth guru, these tantalizing tidbits will fuel your creative engine and pave the way for jaw-dropping results.

So, let’s get started!

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Summer travel email subject lines

  1. ✈️ Pack your bags! Our 50% off sale is taking off! 🎒
  2. 🌴 Wanderlust alert: 10 must-visit destinations for 2023! 😍
  3. Get lost… on purpose! 🌍 Uncover hidden travel gems 💎
  4. 🏖️ Beach, please! Your dream vacation awaits 😎
  5. 🌄 Adventure is calling! Are you ready to answer? 🎒
  6. ☀️ Sun, sand, and savings – your perfect escape is a click away! 🏄
  7. 🎉 Passport to paradise: exclusive travel deals inside! 🌅
  8. ⏰ Time flies, but so can you: last-minute travel deals inside! ✈️
  9. 🍹 Sip, relax, repeat: indulge in our all-inclusive resort specials! 🏖️
  10. 😂 Travel FOMO? No mo’! Find your next adventure inside 🌍

Check out the best August newsletter ideas for your inspiration

Winter travel email subject lines

  1. “❄️ Experience the Magic of Winter Wonderland: Exclusive Travel Deals Inside! ✨”
  2. “⛄ Don’t Miss Out: Winter Escapes for the Ultimate Cozy Getaway! 🔥”
  3. “🎿 Ready for Snowy Adventures? Top Ski Destinations Await You! 🏔️”
  4. “⏰ Limited Time Offer: Winter Travel Discounts to Warm Your Heart! 💕”
  5. “🧊 Discover Charming Ice Hotels: A Frosty Dream Come True! 🏨”
  6. “🌌 Chase the Northern Lights: Unforgettable Arctic Expeditions! 💫”
  7. “🚂 All Aboard the Winter Express: Scenic Journeys to Remember! 🏞️”
  8. “🍷 Winter Wine Tasting Tours: Savor the Flavors of the Season! 🧀”
  9. “🎄 Festive European Christmas Markets: Book Your Magical Trip Now! 🎁”
  10. “🐧 Unleash Your Inner Explorer: Exclusive Winter Expeditions! ❄️”

Vacation email subject lines

  1. 😎 Sun’s out, fun’s out! Unbeatable vacation deals inside! 🏖️
  2. 🌴 Life’s a beach, and we’ve got the perfect spot for you! 😍
  3. 😂 Vacation mode: activated! Time to swap the office for the beach 🏝️
  4. 🌺 Aloha! Say hello to your dream vacation 🍍
  5. 🌟 VIP treatment: indulge in our luxurious vacation packages! 🍾
  6. 🌈 Find your pot of gold: unbeatable family vacation deals! 🎡
  7. 🍇 Sip, savor, and explore: discover our wine country getaways! 🍷
  8. 🎸 Music to your ears: amazing festival vacation packages! 🎶
  9. 🍽️ Bon appétit! Gourmet vacation escapes for foodies 🍲
  10. 🐾 Paws-itively perfect: pet-friendly vacations you’ll love 🐶

4 killer examples of high-converting travel email subject lines

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1. Sun Country Airlines: Find the escape you’ve been waiting for

Source: Mailcharts

This is a great example of an effective travel email that grabs your attention and makes you want to take action.

The subject line is brilliant because it gets straight to the point and captures the essence of Sun Country Airlines’ offer in just a few words. 

It’s so important to be concise in emails because people tend to quickly scan their inboxes, and if the message isn’t clear, they might skip it altogether. 

But with clear and concise language like this, readers can quickly understand the email without spending too much time on it.

And that phrase “Find the escape you’ve been waiting for” is just perfect. It’s the kind of language that makes you want to pack your bags and head out on an adventure right away.

2. Skyscanner: Spotlight on… Barcelona

Skyscanner’s recent email campaign is a perfect example of their skill at capturing the attention of wanderlust-filled travelers.

With a simple subject line of “Spotlight on… Barcelona,” Skyscanner was able to create a sense of excitement and anticipation that made recipients eager to open the email and find out more.

One of the reasons this subject line is so effective is because it’s short and to the point, which ensures it won’t get cut off on mobile devices.

But it’s also cleverly crafted to pique the reader’s interest and draw them in. It gives just enough information to compel the reader to open the email, but still leaves an element of intrigue, which can dramatically impact open rates.

Check our beautiful and easily customizable newsletter templates to make your Travel emails stand out!

3. Gozengo: NEW! Vacation on Mars

Talk about a subject line that’s completely out of this world! 

The email itself is a brilliant bait-and-switch, luring you in with a fake Mars vacation banner and then offering you to visit some tried and true holiday destinations in the Caribbean. 

Gozengo definitely knows how to grab readers’ attention, and this email is the definitive proof of that statement.

4. Vacasa: Wanderlust-worthy road trips

Ever been on a road trip across the vast and beautiful United States? It’s an amazing experience. But let’s be honest, planning a road trip can be stressful.

Thankfully, Vacasa, a brand that matches people with local rentals, has come up with a solution. 

Their email campaign has a subject line that immediately catches attention: “Wanderlust-worthy road trips”. It’s intriguing and makes you want to see exactly where the road will take you.

Once you open the email, Vacasa gives you their “summer road trip atlas” and highlights some really cool places to stay along the way. They even provide convenient links to accommodations, making it easy to plan your trip without any of the usual drama and stress.

By focusing on wanderlust and adventure, Vacasa inspires readers and makes them want to hit the open road.

Travel email subject lines: Wrap up

Now that you’ve feasted your eyes on these tantalizing travel and vacation subject lines and email examples, it’s time to put them to the test! 

Unleash your creativity and let your imagination run wild as you craft your own attention-grabbing email campaigns. So go ahead, mix and match, add your own twist, or use these subject lines as the foundation for your next marketing masterpiece. 

Just don’t forget to test different subject lines and monitor their performance to see which ones work best for your business. You also can use Omnisend’s free AI subject line generator if you need more ideas for inspiration.

With a pinch of humor, a dash of emojis, and a whole lot of inspiration, you’ll be on your way to creating email campaigns that’ll captivate your audience and skyrocket your open rates.

We’ve got you covered for spring, summer, and every other emailing season. Email & SMS marketing that’s easy to use
Edvardas Mikalauskas
Article by
Edvardas Mikalauskas

Edvardas is a Content Marketing Manager at Omnisend. Besides writing and editing all things marketing by day, Edvardas is also an avid tech geek and history buff by night.


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