The best email marketing plugins for WooCommerce power the automations and campaigns that generate store revenue beyond basic transactional emails.
I appreciate that WooCommerce sends confirmation emails by default, but it lacks list-building, segmentation, and automation capabilities.
Dedicated plugins provide what WooCommerce misses — behavioral triggers for abandoned carts and win-back campaigns, segmentation based on lifetime value and purchase frequency, and revenue tracking per automation.
Join us below to discover the best WooCommerce email marketing plugins, from free options for startups to advanced platforms powering million-dollar stores.
Use Omnisend to grow your list and sales with WooCommerce email automations
How to choose the best WooCommerce email marketing plugin
Monthly newsletters need basic broadcasting features. Abandoned cart recovery and purchase-based campaigns demand behavioral triggers, product sync, and revenue tracking.
I’ve used dozens of email marketing plugins — these six criteria separate tools that generate sales from those that just send emails.
1. Effortless integration with WooCommerce
Look for plugins that connect to WordPress or WooCommerce in one click without API configurations or manual imports. Customer data, order history, and product catalogs should sync automatically when you connect your store to your plugin.
Omnisend shows how integration should work. Connect your store, watch customer profiles populate with purchase history, and see abandoned carts tracked automatically. Pre-built workflows become usable immediately since they pull from your actual store data.
Watch this three-minute video to see how smooth the process is of integrating Omnisend with your store:
2. Email templates that match your brand and message
Pre-built templates save hours only if they look professional without extensive customization, especially for transactional emails that customers expect. Check whether templates adapt to your brand colors and pull product recommendations directly from your catalog.
Also, what industry are you in? Fashion stores need different layouts than electronics retailers — the best platforms recognize this and offer industry designs that are ready to deploy.
3. An email builder that’s easy to use
Test email builders for ease of use and modules. Drag-and-drop means nothing if adding WooCommerce products requires HTML knowledge or custom coding.
MailerLite treats products as draggable elements you place like building blocks. ActiveCampaign and Omnisend go further with conditional content that shows different products based on purchase history — no developer needed for advanced personalization.
4. Email automations for all customer journeys
Pre-built workflows save weeks of setup time when they cover real ecommerce scenarios like value-based cart recovery and engagement splits.
Platforms should offer unlimited automation steps, customizable delays, and triggers for every customer action from first visit to repeat purchase.
Additionally, you should be able to segment your list and assign those segments to automations for proper targeting. That way, when someone enters or exits a segment, your automation flow responds with the conditions you set.
Omnisend provides 30+ workflows, including abandoned checkout value splits, cross-sell A/B tests, and customer reactivation sequences.
5. High deliverability rates
Authentication protocols, bounce management, and ISP relationships determine whether customers see your emails or spam folders swallow them. Quality platforms maintain feedback loops with Gmail and Yahoo, clean lists automatically, and offer dedicated IPs.
Red flags in email providers include missing SPF/DKIM setup instructions, no deliverability reporting, or vague promises about “great delivery rates.”
6. Value-driven pricing and free plans
Calculate the real cost at 5,000 and 10,000 contacts — many platforms hide massive price jumps behind “starter” pricing. Free plans should include automation and segmentation, not restrict you to manual broadcasts that won’t scale your business.
Retainful offers 20,000 monthly emails for $19/month, while Brevo provides unlimited contacts across all plans. Watch for hidden fees like SMS credits, transaction charges, and “premium” features that competitors include standard.
Expert comment
“Always look for three things in an email tool — pre-built workflows that match your needs, segmentation based on purchase data, and an email builder you can master in five minutes. If you have those, you’re already ahead of most businesses.”
— Evaldas Mockus, VP of Growth at Omnisend
What is the best email marketing plugin for WooCommerce?
The right plugin depends on your store’s size, budget, and marketing complexity. I’ve evaluated the top options based on integration quality, automation capabilities, and pricing structures to help you find the perfect match for your WooCommerce business.
Here’s a comparison table of all the plugins in this article (click any of the links to jump to them):
1. Omnisend — best for all ecommerce stores wanting to create customer experiences
Image via WordPress
Active installations: 90,000+
WordPress rating: 4.9/5
Omnisend is the best WooCommerce email marketing plugin for pre-built automations, segments, and email templates. It covers all key customer stages and lets you get granular with filters, triggers, and conditions to master your audience.
Its automation flows let you combine SMS and push notifications, and you can run separate campaigns for each channel. Revenue attribution tracks which messages drive sales across all touchpoints, helping you invest in what converts.
Who it’s for
Consider Omnisend if you want an advanced email marketing plugin for WooCommerce without the complexity — everything from welcome series to win-back campaigns works out of the box with minimal setup required.
Key features
One-click sync pulls WooCommerce data automatically
Visual workflow builder maps customer journeys
Dynamic discount codes personalize offers
Product picker embeds items directly in emails
Signup forms match your store design
24/7 live chat support on all plans
Pros
All standard features are available on every plan
Pre-built workflows save setup time
SMS credits included to test multichannel
Real-time behavioral targeting
Unlimited segmentation
AI segment builder (describe what you want, and it’ll create it)
View your customers broken down into lifecycle stages based on their shopping recency and order value
Cons
No annual plan discounts
Doesn’t integrate with all CRM platforms
Pricing
Free: Includes all standard features, unlimited access to newsletter template, for 250 contacts and 500 emails/month
Standard: $16/month for 500 contacts and a 12x contact list email send limit
Pro: $59/month, includes unlimited emails to 2,500 contacts, advanced reporting, and bonus SMS credits equal to the price of your monthly plan
Reviews
WordPress reviewer Margitelli provides a great synopsis of what to expect with Omnisend — “Easy to use, reliable, and support is quick, no matter the hour.”
Indeed, Omnisend is among the most intuitive email marketing platforms for WooCommerce. Its third-party dashboard is a significant upgrade over the WordPress interface, putting all features no more than a few clicks away.
InfinityOne echoes these sentiments in its G2 review, “We’ve been using it for years in another store, and two years ago we trusted Omnisend again as our newsletter service. It’s easy to use, the design is intuitive, the support is pretty good, and overall, we’re happy with it.”
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2. MailPoet — best for email marketing built into your WordPress dashboard
Image via WordPress
Active installations: 500,000+
WordPress rating: 4.4/5
MailPoet lives inside WordPress, so you build emails where you already work. The Gutenberg-based editor means creating campaigns feels like writing blog posts — same blocks, same workflow, zero learning curve for WordPress users.
Beyond creating and scheduling newsletters, MailPoet lets you customize those ugly default WooCommerce emails. Order confirmations, shipping updates, even password resets, get your colors, logo, and messaging.
Who it’s for
WordPress purists who hate logging into separate platforms. Also ideal if transactional email branding matters to your store — most plugins ignore these customer touchpoints entirely.
Key features
WordPress-native interface matches your dashboard
Drag-and-drop email builder
Subscriber forms with exit intent and slide-in options
MailPoet Sending Service handles deliverability
Revenue tracking shows earnings per campaign
Customizable WooCommerce transactional emails
GDPR-compliant signup forms and data handling
Pros
Free for up to 500 subscribers
No external dashboard required
Built specifically for WordPress users
Reliable email delivery infrastructure
Multi-condition segments on paid plans
Integrates with WooCommerce Subscriptions and Memberships
Cons
Limited multisite support
MailPoet branding on the free plan
Advanced features require a paid subscription
Pricing
Free: Up to 500 subscribers, 5,000 emails/month, includes MailPoet branding
Business: $10/month for 500 subscribers, unlimited emails, removes branding, priority support
Agency: $30/month per site for 500 subscribers, covers up to 50 WordPress sites
Reviews
MailPoet users love how it changes their approach to marketing. “MailPoet has been incredibly helpful in my day-to-day workflow, ” says one WordPress reviewer, “It’s reliable, efficient, and makes a real difference in how I manage our WordPress tools and services.”
Other users appreciate how it keeps everything within WordPress — “I like the beautiful templates, ease of use editor, and how the user interface allows for fast navigation. It offers detailed reports and is available from your WP Dashboard,” says G2 user Warner W.
3. Retainful — best for high-volume senders on a budget
Image via WordPress
Active installations: 2,000+
WordPress rating: 4.9/5
Retainful’s 20,000 monthly email limit for $19/month is one of the most generous, making it perfect for bulk newsletters, or if you have a growing store and will likely trigger thousands of automated abandoned cart and follow-up emails.
You can automate all your WooCommerce emails with triggers for user actions like signup, purchase, and review requests. Plus, it handles transactional emails and includes 50+ pre-built signup forms to help grow your list.
All plans include unlimited segments (perfect if you have lots of customers), and they provide a revenue breakdown, including total revenue and abandoned revenue.
Who it’s for
Choose Retainful if you want one WooCommerce email marketing plugin for everything, from list-building and contact management to campaigns and automations.
Key features
Pre-built automations
Segments all subscribers
Landing pages
Forms and popups
Email analytics
Pre-built email templates
Dynamic content (product recommendations)
Pros
Unlimited email campaigns
Covers every stage of the customer journey
Minimal learning curve
Competitive pricing
Onboarding specialists available in all paid plans
Cons
The free plan limits you to one automation
Paid plans restrict you to 25 automations
Conditional automations are less complex than other tools
Retainful has overwhelmingly positive reviews on WordPress.
One WordPress reviewer says it’s “The best I’ve found for abandoned carts and email newsletters. great support, answers even at night. politeness, efficiency and professionalism.”
“My experience with Retainful has been amazing,” says another reviewer, “It is easy to use and seamless. My emails are easy to create and design. I have seen more traffic on my website because of the emails and that is always a good thing.”
Mailchimp handles email basics well — newsletters, welcome series, cart abandonment flows — with pre-built templates you customize in minutes.
Its visual builder shows how emails look on mobile and desktop while you work, and popup forms match your store design automatically.
Revenue tracking connects each campaign to sales, showing which emails generate purchases versus just opens. The mobile app lets you monitor performance and pause campaigns on the go, useful when you spot issues outside business hours.
Who it’s for
Start here if you mainly send newsletters and want reliable automation basics. Look elsewhere once you need complex workflows, advanced segmentation, or have over 5,000 contacts.
Premium: $350/month, discounted to $297.50 for the first year, includes a 15x contact send limit and priority support
Reviews
Mailchimp users appreciate its newsletter functionality, with this G2 user saying, “Mailchimp has allowed me to send out newsletters for the last couple of years, which has brought attention to a project as well as some funding. What I like best is being able to see who has opened the newsletter and who has clicked on links. “
Another reviewer syncs Mailchimp with Gmail campaign manager, “For me, Mailchimp is more than just a Gmail campaign manager. It’s a powerful tool for connecting with your consumers while segmenting and using hyper-personalized communications.”
5. AWeber — best for newsletters and list-building
Image via AWeber
Active installations: 2,000+
WooCommerce rating: 4.4/5
AWeber tags every customer action — what they bought, when they abandoned a cart, which products they viewed — giving you data to create targeted follow-ups.
You’ll appreciate its signup forms, which you can add to checkout, and automations that trigger based on purchase behavior. You can segment by product SKU, order value, or shopping patterns to send relevant offers that convert.
Who it’s for
Choose AWeber if you want detailed purchase tracking and tagging capabilities for all customer segments. Perfect when you need to know which products generate repeat purchases and which customers respond to offers.
Key features
Automatic cart abandonment capture
One-click cart recovery links
Product-based customer tagging
Newsletter signup at checkout
Pre-written automation campaigns
Purchase characteristic tracking
Widget for AWeber forms
Cart recovery status tracking
Pros
Detailed purchase behavior tagging
Ready-to-use automation templates
24/7 US-based support
No coding required
Tracks recovered vs unrecovered carts
Responsive customer service
Cons
The dashboard has a steep learning curve
Requires a separate AWeber account
$59/year plugin cost plus AWeber fees
The cheapest Lite plan has significant limitations
Pricing
Plugin: $59/year (or $94.40/year billed monthly)
AWeber account required:
Lite: $15/month, one list, three landing pages, three users, and a 10x contact list send limit
Plus: $30/month, unlimited lists, unlimited landing pages, unlimited users, and a 12x contact list send limit
Reviews
AWeber users consistently rate its support, with one G2 reviewer saying, “Easy to use and GREAT customer service. Always friendly and very knowledgeable and simple to follow instructions whenever there’s an issue that needs resolving.”
A WooCommerce reviewer is even more ecstatic, “The support behind the AWeber plugin is absolutely stellar!!! Once my lack of understanding on how to use it was sorted out it worked like a charm, exactly as advertised. I give this plugin and its support a 5/5!!! Thank you!!!”
The bottom line — if you need help, AWeber provides it.
6. Icegram Express — best for newsletters and basic automations
Image via WordPress
Active installations: 70,000+
WooCommerce rating: 4.6/5
Icegram Express turns your blog posts into automated email campaigns without touching code — set it once, and every new post triggers notifications to subscribers, with options for instant sends or weekly digests that batch multiple posts together.
Its drag-and-drop builder, unlimited contacts and emails even on the free plan, and forms that match your theme automatically make life easier. Built-in engagement scoring shows which subscribers read your content versus those headed for a list cleanup.
Who it’s for
It’s the best email marketing plugin for WooCommerce if you have regular newsletters and want readers notified automatically. It also works for membership sites and subscription businesses.
Key features
Automatic new post notifications
Post digest scheduling (daily/weekly)
Engagement scoring for subscribers
Comment-to-subscriber conversion
Spam email blacklist protection
Works with any SMTP service
Unlimited emails/contacts on all plans
Pros
Zero email limits — send as much as needed
Post notifications work immediately after setup
Free plan includes core features
No monthly fees or usage meters
Managed cron prevents missed sends
Cons
WooCommerce automation requires Pro
Basic email templates
Limited third-party integrations
Pricing
Free: Unlimited emails/contacts, post notifications, newsletters
Pro: $129/year, adds automation workflows, cart recovery, and advanced features
Max: $229/year for three sites, detailed analytics, VIP support
Reviews
Icegram users rate its support and simplicity above all else.
“I have been using this plugin for many years, been very happy with it, and have had no need for support until today. I was absolutely stunned to get an email response literally within minutes of sending the request,” says one WordPress user, “And the best of it all, the problem was quickly fixed. Superb service!”
Another WordPress reviewer also experienced good support, “I came across Icegram after experiencing issues with native WordPress functionality. I’m pleased with the alternative, and the support folks helped me resolve a niggling DMARC issue.”
The WooCommerce Email Customizer plugin is an intuitive solution for customizing transactional emails, letting you add different elements in the template, including text, images, dividers, and more.
It provides 11 email templates for confirmation messages, which you modify to match your brand. Additionally, you can personalize templates using dynamic placeholders like customer name, site name, and user name.
Who it’s for
Choose this plugin if you want to customize your transactional emails and aren’t bothered about adding additional automation functionality to your store.
Key features
Drag-and-drop email builder
Real-time preview of template edits
Preview mode for finished templates
Supports dynamic fields for personalization
It lets you send test emails to check the final layout
Pros
Compatible with most other WooCommerce plugins, including Checkout Field Editor for WooCommerce and Extra Product Options for WooCommerce
Premium version is affordable, and provides background and border properties, WPML compatibility, and custom hooks
Lightweight with minimal site impact
Add an unlimited number of rows and elements to your email templates
Cons
No automation capabilities
Pricing
Free: Restricted customization
Single site: $39/year
Five sites: $69/year
25 sites: $125/year
Reviews
Most WooCommerce Email Customizer users praise its features, ease of use, and fast support.
“Email customization in WooCommerce is very limited, with the Email customizer plugin we can create and style our email automations how we want it,” says one reviewer, “The guys from Themehigh are very friendly and always helping out really quickly with issues.”
Another reviewer adds, “It is a great plugin and I am easily able to change the layout. It’s all I wanted. The support team is very quick to respond and knowledgeable.”
The WooCommerce Cart Abandonment Recovery plugin captures your customer’s email address on the checkout page and triggers automated cart recovery emails with customizable templates.
You can remind them to complete the purchase, ask for feedback about why they left, and offer incentives to encourage new shopping sessions.
Its best feature is unique checkout links, so when your customers click the link in their email, they can pick up where they left off.
Who it’s for
This plugin is best if you have a high cart abandonment rate and need to recover as much revenue as possible. Although other tools like Omnisend help you do the same, WooCommerce Cart Abandonment Recovery’s focus makes it a top choice.
Key features
GDPR compliant
Checkout links
Tracks opens
Supports coupons
Pre-built abandonment flow
Pros
Send automated follow-up emails that you can customize to match your brand
Uses the WordPress dashboard for familiarity
100% free, with no ongoing costs
No performance impact on your WooCommerce store
No learning curve — it’s among the simplest plugins you can install
Cons
Limited to abandoned cart recovery
Doesn’t help you segment your audience
Pricing
Free
Reviews
Store owners appreciate that this plugin is completely free, and most are happy with their revenue recovery rates.
“This plugin has been an absolute game-changer for my online store. WooCommerce Cart Abandonment Recovery is incredibly useful — and best of all, super easy to use! I had it set up and running in just a few minutes,” says one WordPress reviewer.
Another reviewer adds, “I am really impressed by the plugin. Does the job and it is super useful. Thanks to all developers as you made a great job!”
It isn’t technically an email marketing plugin, but WPGens does email your customers about their brand interactions and automatically notifies them about points, redemptions, expirations, and offers, all of which are crucial for loyalty schemes.
Additionally, it integrates with Omnisend, Mailchimp, Brevo, and Klaviyo, letting you send personalized rewards notifications and loyalty program updates. All you need to do is connect it to your email tool, and your loyalty data will sync.
Who it’s for
Choose this WooCommerce plugin if you want to create a rewards and loyalty program with automated emails. The fact that it integrates with email platforms like Omnisend means you can make your rewards scheme alongside building your list and recovering revenue.
Key features
Earning rules for purchases, signing up, leaving reviews, and more
Multiple points redemption options
Handles automatic emails for activity
Integrates with most leading email marketing platforms
Import/export options for contacts and points
Pros
Intuitive third-party dashboard
Analytics, including a point breakdown per customer
Active member view
Email customization options
CSV downloads for all customer information
Cons
Recurring annual costs
Although it integrates with email platforms, it’s another tool to manage
Pricing
One-year plan: $89
Two-year plan: $178
Reviews
Because it’s a new plugin, there aren’t many reviews, but all are positive so far.
“The plugin works exactly like described, and is super simple to set up,” says one reviewer on WooCommerce, “I needed some guidance (not because of the plugin, but rather because of some customizations we’ve done) and the support is super swift.”
Another reviewer appreciates its support, “Support is great! If you face any issues Goran is there and will provide chat support with really quick solutions. I recommend this plugin for the great design and ease of use.”
10. AutomateWoo — best for granular control over automations
Image via WooCommerce
Active installations: 40,000+
WordPress rating: 3.6/5
AutomateWoo automates your customer journey. When someone abandons a cart worth over $100, it can send three emails spaced two hours, 24 hours, and 72 hours apart.
When VIP customers haven’t ordered in 60 days, you can trigger a personalized win-back campaign with exclusive discounts.
It captures guest emails before checkout completion and tracks which campaigns generate revenue. You build workflows visually — drag triggers like “order completed,” add rules like “product category equals shoes,” then actions like “send email” or “add customer tag.”
Who it’s for
Perfect if you love tinkering with automation logic and want granular control over every customer interaction. Less suitable if you prefer pre-built solutions that work instantly.
Add-ons: Birthdays and Refer-a-Friend sold separately
Reviews
The reviews are mixed for AutomateWoo, but are positive overall. It’s one of those tools you’ll need to thoroughly research before buying.
“Automatewoo is actually incredibly powerful when set up correctly,” says one reviewer, “I have it automating all sorts of tasks in my store which would take me ages to complete. The support has also been great helping me set up my last automation exactly how I wanted.”
However, another reviewer thinks the platform is stale with few new features, “There are 2 things I don’t like. 1. Plugin has plugins. Like birthday and referrals. They should not be sold separately. 2. There is almost no new features. Maybe 1 in every 2-3 years. Updates are mostly to maintain.”
11. Brevo — best for budget-conscious stores needing email, SMS, and chat combined
Image via WordPress
Active installations: 20,000+
WordPress rating: 3.1/5
Brevo bundles email, SMS, WhatsApp, and live chat into one platform that syncs with WooCommerce. Your transactional emails finally reach inboxes instead of spam folders using its SMTP relay, while automation handles everything from welcome series to abandoned carts.
It tracks which products customers view, what they abandon, and when they last purchased — then uses this data for precise segmentation.
You can message VIPs differently from bargain hunters, send SMS to cart abandoners after email fails, or trigger WhatsApp messages for order updates.
Who it’s for
Choose Brevo if you need multichannel communication beyond email and struggle with transactional email delivery. Perfect when you want CRM features without separate software costs.
Key features
SMTP relay for transactional emails
Visual automation workflow builder
Free unlimited contact storage
SMS and WhatsApp campaigns
Live chat widget included
CRM for order tracking
40+ email templates
Behavioral website tracking
Pros
Free plan includes 300 emails daily
Multichannel messaging in one platform
Reliable transactional email delivery
Mobile app for chat responses
No contact storage limits
Cons
Low WordPress user ratings (3.1/5)
Complex interface for beginners
Limited WooCommerce-specific features
Support can be slow
Price
Free: 300 emails/day, unlimited contacts
Starter: $9/month for 5,000 emails
Business: $18/month, includes automation
Reviews
Brevo’s WooCommerce reviews are conflicting because WordPress users give it 3.1/5, whereas G2 reviewers give it a much more generous 4.5/5, and Trustpilot users give it 4.3/5.
For instance, this Trustpilot user appreciates Brevo’s support, “A great platform to pair with WordPress and WooCommerce sites. And above all, responsive customer service, which is becoming so rare!”
On G2, one reviewer says, “What I appreciate most about this platform is that the cost is aligned with actual usage, and it’s fairly straightforward to use. I like that there are different ways to upload your contacts, it was very easy to implement in our way of working.”
12. MailerLite — best for product blocks and popups
Image via WordPress
Active installations: 30,000+
WordPress rating: 2.9/5
MailerLite provides drag-and-drop builders, automated flows, and direct WooCommerce integration that tracks sales from each campaign.
Product blocks pull items from your catalog automatically, abandoned cart emails trigger when customers leave, and popups grow your list without coding.
It includes checkout opt-ins, syncs order data for segmentation, and shows which emails generate revenue. You get visual automation builders, mobile-responsive templates, and comparative reporting to see what works — all manageable from one dashboard.
Who it’s for
Pick MailerLite if you want professional email marketing for WooCommerce without complexity or high costs. Ideal for small stores prioritizing ease of use over advanced features.
Key features
Automatic product importing
Sales tracking with campaign ROI
Visual automation builder
Abandoned cart recovery
Customizable checkout opt-in
Pop-up forms included
Order-based segmentation
Double opt-in support
Pros
All plans include landing pages
User-friendly interface
Affordable pricing structure
24/7 support on paid plans
Comparative reporting included
Cons
Low WordPress user rating (2.9/5)
Limited automation templates
Basic WooCommerce features only
Templates are restricted on the free plan
Price
Free: Up to 1,000 subscribers, 12,000 emails/month
Growing business: $10/month for 500 subscribers, unlimited emails
Advanced: $20/month, includes automation and AI tools
Reviews
G2 users have given MailerLite an overall rating of 4.6 out of 5, and Trustpilot users have given it 4.5/5, despite WordPress users giving it 2.9/5.
“I’m truly impressed by the promptness and reliability of the team,” says one Trustpilot reviewer, “The app is well-designed, and the customer support is excellent — responsive, helpful, and friendly. I wholeheartedly recommend them!”
Another reviewer on G2 prefers MailerLite to other tools —”I’ve previously used some other well known solutions but since moving to Mailerlite have found the right balance of functionality, cost and service.”
The benefits of using advanced email marketing plugins
Your WooCommerce store sends order confirmations and shipping updates automatically. Great start, but what about the customer who browsed five products yesterday and left? Or the VIP who spent $2,000 last year but hasn’t ordered since January?
Stock WooCommerce emails can’t help you there. Every customer gets the same generic receipt, the same shipping notice, and the same forgotten password email.
Here’s where dedicated email marketing plugins change everything:
Segmentation splits your list by behavior, spending, location, or any data point you track
Behavioral triggers catch opportunities WooCommerce misses — browse abandonment, cross-sells after purchases, and reactivation for quiet customers
Visual builders let you design emails that match your brand, add dynamic product grids, and test different versions
Welcome sequences and abandoned cart flows performed even better, with half the people who clicked making purchases.
There’s also the customer journey factor — someone signs up, browses, adds to cart, purchases, then goes quiet. Each moment offers a chance to connect.
Email marketing plugins catch them all, with welcome series, cart saves, thank-you sequences, product reviews, replenishment reminders, and win-back offers. WooCommerce alone misses these revenue opportunities completely.
Success story
Propel Agency’s pet industry client saw 40% revenue growth after switching to Omnisend. Split value abandoned cart flows and welcome series drove results, with campaign revenue jumping 85% and generating £51,300 extra in nine months.
Email marketing strategies that drive WooCommerce sales
Choosing the right plugin is step one. Revenue comes from sending emails that provide value and turn subscribers into repeat buyers, so you’ll need to go beyond confirmation emails with a strategy that targets customers at the best moments.
Here’s what separates profitable email programs from those barely breaking even.
Must-have automation flows
These three workflows consistently generate the highest returns:
Welcome series: New subscribers need nurturing, not immediate sales pitches. Send your brand story first, bestsellers next, then a discount if they haven’t purchased. Space emails 2–3 days apart for best engagement.
Advanced cart recovery: One reminder rarely works. Hit different angles — show cart contents immediately, add customer reviews after 24 hours, and create urgency at 72 hours. Segment by cart value to offer proportional incentives.
Post-purchase campaigns: Order confirmation is just the beginning. Request reviews once items arrive, suggest accessories based on purchase, share care instructions, or recipes. Each follow-up email builds loyalty beyond transactions.
Watch this video for more automation tips:
Smart segmentation tips
Stop blasting your entire list. These segments consistently outperform:
VIP customers: Track lifetime value and purchase frequency. Your top 20% deserve exclusive previews, bigger discounts, and personal attention.
Browse abandoners: Someone viewed five products but didn’t convert? They’re interested but need a nudge — send targeted offers on those items.
Win-back candidates: Identify customers gone quiet for 90+ days. Test different reactivation offers to find what brings them back.
Omnisend includes 30+ pre-built segments like “deal hunters” and “high-potential buyers” that you can activate immediately.
Emails that convert
Minor tweaks in design and copy can double your click rates:
Subject lines: Questions create curiosity, such as “Found something you love?” instead of “We saved your cart”. Including first names can also improve open rates.
Design priorities: Your emails need to look fantastic on desktop, mobile, and tablet. Use single columns, readable fonts, and buttons sized for thumbs. Test every email on phones before sending.
Compelling copy: Focus on outcomes customers want. “Wake up refreshed” beats “Premium mattress technology.” Add review stars or testimonials near your call to action for instant credibility.
How we test WooCommerce email marketing plugins
My research process examined user reviews across platforms, compared pricing structures, studied feature documentation, and analyzed interface screenshots for each plugin.
Common complaints and praise patterns emerged, revealing gaps between marketing promises and actual performance for every tool. You can find out more below.
This article was researched and written by our experts following a precise process.
Wrapping up — pick the plugin that fits your goals
Most WooCommerce revenue comes from existing customers, not new ones.
Omnisend handles this best with workflows that trigger on browsing, cart abandonment, and purchase patterns. MailPoet works if you hate external dashboards, while Retainful lets you send 20,000 emails for $19/month.
Start with your biggest problem — cart recovery, post notifications, or email delivery — then pick the plugin that solves it. You can always upgrade as you grow.
Remember that since you have a WooCommerce store, your biggest revenue earners will be automations, not campaigns. The best email marketing plugins will cover your whole customer journey and track sales and revenue across all channels.
Build a customer experience that generates revenue with Omnisend’s email automations
Only transactional emails. You get order confirmations and basic cart recovery. Everything else requires a plugin — newsletters, welcome emails, product recommendations, customer win-backs, etc.
What is the best email marketing platform for ecommerce?
Omnisend leads with pre-built workflows and ecommerce focus. MailPoet keeps everything in WordPress. Retainful offers the best value. Mailchimp works for the basics.
How to send marketing emails from WooCommerce?
Install a plugin, and it syncs your customers automatically. Create your campaign in the plugin’s dashboard, and hit send. Takes about 10 minutes total.
What is Mailchimp for WooCommerce?
A plugin that connects your store to Mailchimp. Tracks who bought what and sends targeted emails based on purchases. Free until 500 contacts.
How do I send bulk emails to WooCommerce customers?
Pick any plugin from this list and install it to pull your customer list into it. Write an email, select recipients, and send. No manual exports needed.
Can WordPress do email marketing?
Not by itself. MailPoet adds email features inside WordPress. Others, like Omnisend, use external dashboards but sync with your site.
Simonas is a Content Team Lead at Omnisend. Early on, he developed an interest in blogging, online media, internet culture, and what makes the online world spin (it's content). When he's not fully immersed in extraordinary cyberspace adventures (giggling at memes), you'll probably find him at a live music gig or reading fiction.
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